Senior Manager, Retail Marketing***Gestionnaire principal, marketing du détail

Full Job Description

IPEX is one of the North American leading providers of advanced plastic piping systems. Our mission is to shape a better tomorrow by connecting people with water and energy.

We currently have an exciting opportunity  as a Senior Manager, Retail Marketing. This role is based in our Oakville office,  and reports to the Segment Strategy Director .

Do not miss the opportunity to join a diverse group of people-centric professionals, thought leaders and rapid thinkers, entrepreneurs in spirit and status quo-fighters!

Job Summary

The Senior Retail Marketing Manager will provide strategic leadership and direction to the retail marketing team, driving the development and execution of innovative retail marketing strategies and initiatives that enhance customer engagement, increase foot traffic, sales, and profitability across IPEX's US and Canadian markets. This role requires a strong ability to collaborate with cross-functional teams, ensuring alignment with the company's overall strategy and goals, and a deep understanding of customer needs in the retail landscape.

Principal Responsibilities

• Develop and execute the company's retail marketing strategy, including creating and managing a retail marketing calendar, setting retail marketing goals and metrics, and ensuring alignment with the company's overall strategy and goals.
• Lead collaboration with retail operations, sales, and product management teams to identify customer needs and preferences, and create tailored retail campaigns, promotions, and merchandising initiatives.
• Develop and manage the company's retail marketing budget, ensuring cost-effectiveness and alignment with business objectives.
• Oversee the production and distribution of retail marketing materials, maintaining consistency with the company's brand identity and visual standards.
• Analyze the performance of retail marketing initiatives using data and analytics, identifying opportunities for improvement and optimization, and providing recommendations for future development.
• Stay current with industry trends and best practices in retail marketing, leveraging this knowledge to drive innovation and development within the company.
• Build, lead, and mentor the retail marketing team, ensuring alignment with the company's overall strategy and goals, and fostering a culture of collaboration and excellence.

Qualifications & Experience

• Bachelor's degree in Business, Marketing, Communications, or related field; MBA preferred.
• 10+ years of experience in retail marketing, retail sales, product marketing or related field, with a track record of success in leadership roles.
• Strong analytical and strategic thinking skills, with proficiency in data and analytics to drive marketing performance and optimization.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and influence at all levels of the organization.
• Demonstrated project management skills, including budget management, scheduling, and production and distribution oversight.
• Familiarity with retail marketing technology, such as in-store signage systems, digital displays, and CRM systems.
• Knowledge of the PVC or related industries is a plus.

IPEX is committed to providing accommodations for people with disabilities throughout the recruitment process and, upon request, will work with qualified job applicants to provide suitable accommodation in a manner that takes into account the applicant’s accessibility needs due to disability. Accommodation requests are available to candidates taking part in all aspects of the selection process for IPEX jobs. To request an accommodation, please contact HR at

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