15 Creative Strategy jobs in Canada

Company Description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Job Description

“It’s just digital”. We’ve all heard it. Felt it. And fundamentally, we’ve disagreed with it. Digital has quickly become one of the most complex yet rewarding spaces in all of marketing. And we don’t think it’s slowing down anytime soon. As culture becomes dictated by social, and TikTok becomes the leading entertainment platform, we’re looking for people who can put our clients in the spotlight, with agile, creator-like content that feels like it was built for the soul of gen Z.

As the Digital Strategy Director, you’ll lead a team of social media experts including digital strategists, social content coordinators/community managers, and social producers. You’ll be intimately responsible for all social content (both paid and organic) for a few of our key clients. You’ll have enormous opportunity to build strategies from the ground up, in execute them in a way that leaves our clients, and their audiences craving more.

Responsibilities

• Lead end-to-end social and content strategy for multiple clients
• Develop intellectual and compelling strategy documents that shift the way people think
• Drive the creative brief through a clearly identified problem, insight, advantage, and strategy
• Develop new ways of thinking, briefing, and executing against digital and integrated campaign content
• Instruct research and data teams to uncover new findings and morph them into insights
• Lead the working process of digital
• Live on the cusp of culture – articulate trends & changes in behaviour to develop POVs
• Obsess over metrics and performance – our clients are now creators, and their existence depends on their social performance
• Manage junior team members ranging from 0-4 years of experience
• Collaborate with inter-agency teams including strategists, creatives, producers, account teams, project managers, and creatives
• Take feedback in stride – we win together & lose together!

Qualifications

• 5+ years of strategy experience across social & content leveraging both paid, earned, and owned tactics
• Extensive work within key digital platforms, including digital display, Meta Business Manager, TikTok, YouTube, Pinterest, Snapchat, Twitter, etc.
• Proven experience managing and fostering the growth of junior talent.
• Understanding of analytics and what they mean. You should have an ability to lead and direct a team as they convert numbers into insights to make non-obvious content recommendations that resonate.
• Strong writing background with an ability to communicate thoughts clearly and simply.
• Track record in a client-facing role, presenting to and collaborating with senior clients and agency leadership, with an ability to think on the fly and pivot ideas in real-time.Holistic digital marketing experience is a bonus, but not required (ie. email, OLA, OLV, eCommerce, etc.)
• Experience with creative concepting. You should be able to evaluate what makes an idea good, and provide feedback to teams that challenge them, resulting in more entertaining content that resonates.

You are an ideal candidate if you:

• Are curious by nature: you’re interested how things work and why they work that way
• Have the spiciest take in the room (we want people who think differently than we do)
• Are creatively driven and think of data as a vehicle to unlocking new opportunities
• Have strong written and presentation skills
• Set high quality standards of work for yourself and aim to get every detail right
• Relentlessly want to improve and grow
• Have a bias for action

Candidate Education:

• Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

Get started on an exciting career at Element!

Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first then business delivering on our promise of a superior client experience. This takes hard work and innovation and we need more like-minded people on our team.

The Director Digital Strategy role will play a pivotal role in shaping and executing our organizations digital strategy to drive innovation automation and growth. Reporting directly to the CDPO this role will drive critical digital transformation initiatives optimize digital channels enhance customer experience and engagement and cross-functionally create and drive new digital opportunities that will accelerate our growth in alignment with our strategy.

In this role you will :

• Contribute to the development and delivery of the Digital Strategy in collaboration with the SVP Chief Digital & Products Officer Commercial Operations Technology Regional and Autofleet teams.

Enable / drive the go-to-market digital operating model for converting new ideas for features products joint ventures into fully implemented value generating initiatives.

• Establish and actively maintain and socialize the digital product feature backlog ensuring the next best highest value feature / product is prioritized to come to market.
• Drive in close partnership with our Operations IT and Autofleet teams the constant evolution of our lived client journeys to digitize and reduce client effort in the delivery of our products enhancing margins and NPS in parallel.
• Actively ingest and share market and competitive intelligence leveraging internal customer insights / data (e.g. NPS) to identify innovative opportunities for new product development or improve existing products within target markets

30% Digital Client Engagement & Journey Ownership

• Establish and maintain relationships with our Commercial teams to ensure a deep connection to our clients.

Regularly engage with our clients and with the teams that are actively consuming our digital products and services (Procurement managers Fleet managers Branch Managers Drivers etc.) to see our products / services in action and to gather feedback.

• Establish the definitions of quality in terms of product completeness and product delivery to inform backlog prioritization and operational performance KPIs.
• Establish a feedback loop to ensure timely and reliable insights are funneled back into the product backlog and being effectively prioritized for action.
• Drive the end-to-end digital client journey defining and monitoring KPIs for each Product to ensure profitability consistency and successful delivery to our clients
• Leverage first-hand knowledge of the diversity of client needs to build configurability into our digital products / services that can reduce bespoke customization while still meeting our clients where they need us to be.

20% Business & Stakeholder Management :

• Serve as a key advisor to senior leadership on digital strategy and product enablement.
• Collaborate with cross-functional teams including operations sales marketing IT and customer service to ensure alignment and support for digital initiatives.
• Present digital strategy plans and progress to executive leadership and stakeholders regularly.
• Manage budgets and resources effectively to maximize return on investment in digital initiatives.
• Prepare business cases and business plans that require organizational capital investment along with developing and managing KPIs to track progress and impact of digital strategy and initiatives.

Qualifications :

• Bachelors degree in Marketing Business Administration Information Technology or a related field; MBA or masters degree preferred
• Minimum 8-10 years of experience in digital strategy or related fields experience in fleet / transportation highly preferred
• Proven track record of leading successful digital transformation initiatives in complex organizations
• Strong understanding of digital and emerging technologies
• Highly collaborative and capable of influencing at all levels of the organization
• Strong strategic thinking problem-solving and analytical abilities
• Strong enterprise mindset financial acumen and customer centricity to navigate complexity and support the broader growth aspirations of the business leverages strategic analysis of data to inform business decision making
• Demonstrated ability to transition between strategic and operational aspects to deliver on growth driving innovation / change to improve the business model
• Demonstrated critical thinker that can offer innovative solutions to meet client needs and provide a consistent and superior customer experience
• Client supplier and employee centricity with a passion for building long trusting relationships
• Strong understanding of current technologies to drive business strategies and objectives
• Seasoned change agent leader ability to influence and partner cross-functionally within the organization and externally to drive effective product updates / changes improve performance outcomes. Strong relationship management capabilities highly customer focused
• Energetic flexible collaborative and proactive; a developed leader who can positively and productively impact both strategic and tactical financial and administration initiatives
• Exceptional written oral interpersonal and presentation / communication skills and the ability to effectively interface with senior management customers and team members
• Strong process improvement skills and demonstrated ability to influence and optimize processes to drive business synergies and productivity
• Excellent judgement and creative problem-solving skills including negotiation and conflict resolution skills

The hiring base salary range for this position is $133400 - $183400 CAD annually. Actual compensation within this range will be dependent upon the individuals knowledge skills experience equity with other team members and alignment with market data.

Whats in it for You

A culture of innovation empowerment decision-making and accountability

Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)

Additional benefits and amenities including paid time-off programs (vacation sick leave and holidays) (for qualified roles)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.

Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity equity inclusion and belonging. We are pleased to consider all qualified applicants for employment without regard to race color religion gender identity age sex sexual orientation disability national origin Aboriginal / Native American status protected veterans status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon you require an accommodation with our hiring process please send an email to or call .

Required Experience :

Director

Key Skills

Business Development,Marketing,Pricing,Analysis Skills,Research Experience,Project Management,Research & Development,Strategic Planning,Financial Modeling,Leadership Experience,Management Consulting,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 133400 - 183400

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Director Strategy • Toronto, Ontario, Canada

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

“It’s just digital”. We’ve all heard it. Felt it. And fundamentally, we’ve disagreed with it. Digital has quickly become one of the most complex yet rewarding spaces in all of marketing. And we don’t think it’s slowing down anytime soon. As culture becomes dictated by social, and TikTok becomes the leading entertainment platform, we’re looking for people who can put our clients in the spotlight, with agile, creator-like content that feels like it was built for the soul of gen Z.

As the Digital Strategy Director, you’ll lead a team of social media experts including digital strategists, social content coordinators/community managers, and social producers. You’ll be intimately responsible for all social content (both paid and organic) for a few of our key clients. You’ll have enormous opportunity to build strategies from the ground up, in execute them in a way that leaves our clients, and their audiences craving more.

• Lead end-to-end social and content strategy for multiple clients
• Develop intellectual and compelling strategy documents that shift the way people think
• Drive the creative brief through a clearly identified problem, insight, advantage, and strategy
• Develop new ways of thinking, briefing, and executing against digital and integrated campaign content
• Instruct research and data teams to uncover new findings and morph them into insights
• Lead the working process of digital
• Live on the cusp of culture – articulate trends & changes in behaviour to develop POVs
• Obsess over metrics and performance – our clients are now creators, and their existence depends on their social performance
• Manage junior team members ranging from 0-4 years of experience
• Collaborate with inter-agency teams including strategists, creatives, producers, account teams, project managers, and creatives
• Take feedback in stride – we win together & lose together!

• 5+ years of strategy experience across social & content leveraging both paid, earned, and owned tactics
• Extensive work within key digital platforms, including digital display, Meta Business Manager, TikTok, YouTube, Pinterest, Snapchat, Twitter, etc.
• Proven experience managing and fostering the growth of junior talent.
• Understanding of analytics and what they mean. You should have an ability to lead and direct a team as they convert numbers into insights to make non-obvious content recommendations that resonate.
• Strong writing background with an ability to communicate thoughts clearly and simply.
• Track record in a client-facing role, presenting to and collaborating with senior clients and agency leadership, with an ability to think on the fly and pivot ideas in real-time.
  Holistic digital marketing experience is a bonus, but not required (ie. email, OLA, OLV, eCommerce, etc.)
• Experience with creative concepting. You should be able to evaluate what makes an idea good, and provide feedback to teams that challenge them, resulting in more entertaining content that resonates.

You are an ideal candidate if you:

• Are curious by nature: you’re interested how things work and why they work that way
• Have the spiciest take in the room (we want people who think differently than we do)
• Are creatively driven and think of data as a vehicle to unlocking new opportunities
• Have strong written and presentation skills
• Set high quality standards of work for yourself and aim to get every detail right
• Relentlessly want to improve and grow
• Have a bias for action

Candidate Education:

• Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

Job Summary

Job Description

As a leading retail bank dedicated to innovating the way customers engage with their financial products, we are focused on delivering seamless, digital-first experiences. We’re transforming the retail banking sector to provide more accessible, efficient, and customer-centric products and services.

Digital offers a dynamic, fast-paced and exciting environment with unique exposure across channels, sales & servicing digitization and advisor & AC productivity platforms. Reporting to the Director – Digital Product Management, as the Senior Manager - Digital Product, you will support the strategy and execution of our digital distribution channels across advisor, online and mobile platforms, ensuring our retail banking products are easily accessible and effectively distributed to customers.

What will you do?

• Assist in defining and executing digital product strategies that ensure seamless accessibility of retail banking products

• Produce materials for SVP/EVP-level & Group Executives for review, discussion, and decision

• Support the monitoring and consolidation of key performance indicators (KPIs) to assess the success of digital distribution initiatives and recommend optimizations

• Analyze customer behaviour, feedback and market trends to identify insights

• Conduct competitive analysis to identify emerging digital distribution opportunities

• Act as a liaison between product, technology, risk/compliance and marketing teams

Must Have

• Strong technical ability with PowerPoint and Excel (e.g. Think Cell and Efficient Elements)

• 5+ years of experience in consulting, strategy or product management experience within a Financial Services, fintech or technology company

• Experience with new/emerging businesses and digital business models

• Strong written and oral communication skills, Interpersonal skills and ability to develop strong relationships at every level of the organization

• Comfortable working in ambiguous situations and across different lines of business

• High level of initiative and motivation

Nice-to-have

• MBA or graduate / post-graduate or professional designations or equivalent

• Minimum two years of deep and broad management consulting experience with an emphasis on business strategy

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

• Leaders who support your development through coaching and managing opportunities

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

• Opportunities to take on progressively greater accountabilities

• Access to a variety of job opportunities across business and geographies

Job Skills

Additional Job Details

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City:

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Employment Type:

Platform:

Job Type:

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Posted Date:

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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• Provide executive leadership and strategic oversight for the IT Project Management Office (PMO), including Account Management, Project Portfolio Management, and Financial Governance.
• Drive enterprise-wide IT business engagement & demand management by facilitating alignment meetings with executive sponsors to ensure project prioritization, coordination, and investment optimization aligned to business goals.
• Lead the development, execution and continuous improvement of IT strategic planning processes, integrating financial, operational, and technological considerations.
• Establish and maintain standardized project delivery frameworks, including workload analysis, capacity planning, and performance measurement to ensure project execution excellence.
• Oversee portfolio and program-level risk identification and mitigation planning; escalate high-impact risks and deviations to executive stakeholders in a timely manner.
• Champion the standardization and optimization of IT services and delivery models, supporting the evolution to a centralized, scalable IT operating framework.
• Drive IT financial management lifecycle, including :
• Development of the annual IT budget (Capex and Opex).
• Forecasting, variance analysis, and financial performance tracking.
• Partnering with Finance to ensure transparency, compliance, and ROI analysis for major initiatives and investments.
• Driving cost optimization initiatives across the IT portfolio.
• Monitor portfolio health and value realization, ensuring delivery of business outcomes and accountability for return on IT investments.
• Lead, mentor, and develop a high-performing team of IT professionals, fostering a culture of collaboration, innovation, and continuous improvement.
• Serve as a strategic advisor to the CIO and senior business leadership on technology investments, capability roadmaps, and governance best practices.

Education & Certifications :

• Bachelor's degree in Information Systems, or related or equivalent experience.
• Project Management Professional (PMP) Certified.

Qualifications :

• Minimum of 8 to 10 years of leadership within IT including at least 5-7 years of experience leading delivery of complex, multi-million-dollar projects.
• High level of understanding of Information Technology Infrastructure Library (ITIL) framework and IT Service Management (ITSM) best practices.
• Excellent communication skills, a strong team player, and the ability to work cross functionally in a fast-paced environment.
• Able to build strong relationships and remain calm and constructive when conflicts arise
• Extensive experience with business case development.
• A devoted, passionate leader with an ability to build strong teams, support growth and build real value.
• Flexible, able to adjust and change direction as the business environment and technology universe evolves and changes.
• Action oriented and able to work proactively with little or no direct management.

About the Role

Thomson Reuters’ Demand Generation Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products. This Manager role assists with setting the strategic approach, planning and performance prioritization for Thomson Reuters demand generation within the Legal segment for the United States, delivering on the unique customer needs of these significant markets to ultimately drive marketing attributed sales, revenue, and growth in this segment.

We are seeking an experienced, digitally savvy, and data-driven leader for a Sr. Manager, Legal Marketing Strategy to drive robust and integrated marketing strategies to drive E-commerce sales for the legal segment. This is a strategic and cross-functional leadership role who works closely with the Director of Marketing Strategy, the segment GM, the marketing digital team and enterprise technology teams as well as across multiple marketing capabilities. This role requires strong data acumen, innovation and planning abilities, cross-functional leadership skills, and requires a self-motivated individual with effective communication skills.

• Help determine buying journey for E-commerce channel.

• Partner with digital and product marketing teams to research and define buying personas.

• Assist with creation, planning and activation of innovative marketing strategies for the Legal E-commerce segment, with strong focus on transforming and optimizing digital channels, demand gen and product marketing groups to build and align on upfront strategy and prioritization.

• Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.

• Deeply understand Legal go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.

• Partner closely and/or create working processes across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.

• Deliver effective marketing strategies to fuel pure digital sales.

• Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.

• Consistently monitor digital sales performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.

About You

• 6+ years of experience in digital marketing, growth marketing or demand gen, with deep understanding of marketing frameworks and channel mix activation

• BA/BS required; MBA preferred

• Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization

• Strong E-commerce, paid and organic digital experience and CX thinking a plus; deep understanding of modern demand generation technologies, platforms and systems.

• Experience of organizing and executing events, tradeshows and conferences.

• Experience or knowledge of the Legal markets a plus.

#LI-DM1

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here .

Learn more on how to protect yourself from fraudulent job postings here .

More information about Thomson Reuters can be found on thomsonreuters.com.

Join to apply for the Sr. Manager, Marketing Strategy - Digital role at Thomson Reuters

Join to apply for the Sr. Manager, Marketing Strategy - Digital role at Thomson Reuters

About The Role
Thomson Reuters’ Demand Generation Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products. This Manager role assists with setting the strategic approach, planning and performance prioritization for Thomson Reuters demand generation within the Legal segment for the United States, delivering on the unique customer needs of these significant markets to ultimately drive marketing attributed sales, revenue, and growth in this segment.

About The Role
Thomson Reuters’ Demand Generation Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products. This Manager role assists with setting the strategic approach, planning and performance prioritization for Thomson Reuters demand generation within the Legal segment for the United States, delivering on the unique customer needs of these significant markets to ultimately drive marketing attributed sales, revenue, and growth in this segment.
We are seeking an experienced, digitally savvy, and data-driven leader for a Sr. Manager, Legal Marketing Strategy to drive robust and integrated marketing strategies to drive E-commerce sales for the legal segment. This is a strategic and cross-functional leadership role who works closely with the Director of Marketing Strategy, the segment GM, the marketing digital team and enterprise technology teams as well as across multiple marketing capabilities. This role requires strong data acumen, innovation and planning abilities, cross-functional leadership skills, and requires a self-motivated individual with effective communication skills.

• Help determine buying journey for E-commerce channel.
• Partner with digital and product marketing teams to research and define buying personas.
• Assist with creation, planning and activation of innovative marketing strategies for the Legal E-commerce segment, with strong focus on transforming and optimizing digital channels, demand gen and product marketing groups to build and align on upfront strategy and prioritization.
• Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.
• Deeply understand Legal go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
• Partner closely and/or create working processes across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.
• Deliver effective marketing strategies to fuel pure digital sales.
• Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
• Consistently monitor digital sales performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.
  

• 6+ years of experience in digital marketing, growth marketing or demand gen, with deep understanding of marketing frameworks and channel mix activation
• BA/BS required; MBA preferred
• Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
• Strong E-commerce, paid and organic digital experience and CX thinking a plus; deep understanding of modern demand generation technologies, platforms and systems.
• Experience of organizing and executing events, tradeshows and conferences.
• Experience or knowledge of the Legal markets a plus.
  

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Financial Services, Legal Services, and IT Services and IT Consulting

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Job Description

Description de l'entreprise

Lead, Social Media & Content Strategy

Remote | 1-Year Maternity Leave Contract (Potential for Extension)

Linen Chest is looking for a creative, strategic, and hands-on social media lead to join us for a 1-year maternity leave contract, with the potential to extend. In this role, you’ll guide the voice and content strategy for one of Canada’s most-loved home retailers.

You’ll own our organic social presence and influencer program—from high-level strategy to daily publishing, performance tracking to creator partnerships. You’ll collaborate with our creative, marketing, eComm, and retail teams to bring campaigns to life and ensure content stays relevant, on-brand, and engaging.

What You’ll Do

• Build and execute platform-specific strategies for Instagram, TikTok, Facebook, Pinterest, and YouTube
• Manage the daily content calendar, publishing schedule, and community engagement
• Collaborate on content creation and maintain a consistent, elevated brand look and feel
• Lead influencer and creator partnerships—from outreach to execution and performance tracking
• Align social content with product launches, promos, and omnichannel campaigns
• Host giveaways to drive growth and engagement
• Respond to comments and DMs, and monitor brand mentions to stay connected with our audience
• Track KPIs using analytics tools and adjust strategy based on performance
• Stay current on platform trends, algorithm changes, and new content formats
• Partner with paid media to amplify organic content

Skills & Qualifications

• 3–5 years of experience in social media strategy and execution
• Proven experience managing influencer relationships and campaigns
• Strong understanding of content performance across social platforms
• Comfortable using tools like Hootsuite, Canva, CapCut, and native publishing/analytics features
• Data-driven mindset with experience interpreting social metrics
• Highly organized and self-motivated, especially in a remote work environment
• Bilingual (English/French) is a plus

To Apply

Send us your resume along with links or samples of your best social and influencer work.