4 Digital Marketing jobs in Winnipeg

Job Description

Description

Reporting to: Global Head of Social & Content

Working closely with: Marketing, Customer Support

Regions: North America focused (Global perspective)

Seeking a social media marketer to execute on strategies that will drive Rivalry’s presence and overall consumer engagement on multiple platforms. 

You will be the brand steward of Rivalry’s voice on social, collaborating with internal and external partners to craft content that supports Marketing priorities and Social team goals. 

You will be tasked with manning our brand social media profiles and generating new, innovative ideas to increase reach and drive engagement. 

You should be obsessed with social media and influencer marketing, the gaming and entertainment industry, as well as fully immersed in internet culture on the daily. 

We’re looking for people to join a fun team and love what they do – if that sounds like you, then we’d love to hear from you.

• Management of Rivalry Global Brand social channels, strategy and execution - source and publish relevant and compelling content to support the editorial and goals of Rivalry 
• Create outbound content and creative assets across channels ensuring content represents Rivalry’s social brand voice and tone
• Write punchy, witty and compelling social copy, platform specific (including engagement/replies to community)
• Manage content calendar, weekly production, scheduling and publishing for all brand channels
• Social listening and reporting for channels, providing insights to optimize content
• Develop and execute engaging social campaigns that support team priorities, informed by channel best practices, and impact overarching goals
• Actively test, optimize and evolve social strategy and content across channels, surfacing key insights 
• Ideate and execute new creative ways to use social platforms, on existing or opportune platforms
• Continuously brainstorm and develop new and innovative content ideas

• 3-5 years of experience in social media (ideally brand-side)
• Educational background in Marketing, Business, Communications or related field
• Adobe suite skills (graphic design, editing video, creating gifs, memes, images, etc.)
• Experience and/or knowledge of social publishing, listening and analytics tools
• Have comprehensive understanding of eSports, gaming and internet culture
• Creative, proactive and driven
• A good communicator, both verbally and in writing
• Extremely organized and relish in working under pressure for deadlines and managing multiple projects at the same time
• Great attention to detail and willing to learn/develop new skills
• Flexible to work outside of standard working hours when required
• Ability to cover tournaments and travel if needed
• Quick turnaround time - agility along with creativity is key for social media, keeping up with trends and inserting ourselves into relevant conversations in a timely manner

Please Note: This role requires a minimum of 3 years of experience creating marketing content within the B2B software industry. Candidates with direct experience in B2B software marketing for the hospitality sector will be given strong preference . Applications that do not meet these criteria may not be considered.

It's fun to work in a company where people truly BELIEVE in what they're doing!

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

We are seeking a creative, motivated, and detail-oriented Content Specialist to join our marketing team on a full-time basis. This role is ideal for someone who thrives on creating high-quality content across various formats ranging from compelling website copy and engaging blog posts to sleek marketing collateral and video scripts.

You’ll support five distinct business units under the Fullsteam PMS vertical, each with its voice, audience, and brand personality. Reporting to the Content Manager, you will be hands-on with content creation (approximately 80–90% copywriting, 10–20% graphic/design work).

You should have a flair for storytelling, be comfortable adapting your writing style for different audiences, and possess the design skills to bring content to life across digital channels. Experience in a B2B Hospitality environment is preferred, and the ability to write in both English and French is considered a strong asset.

Primary Responsibilities:

• Create engaging, brand-aligned content for blogs, websites, landing pages, brochures, case studies, emails, press releases, and video scripts across five distinct business units—each with its own tone, audience, and brand identity.
• Optimize all written content using SEO best practices, including keyword research, metadata, and formatting techniques to improve visibility, organic search traffic, and engagement.
• Edit and proofread all content deliverables to ensure clarity, accuracy, grammatical correctness, and consistency with each brand's unique voice and tone.
• Develop a deep understanding of each business unit’s product offering, customer base, and market positioning in order to create accurate, relevant, and compelling content.
• Design simple yet visually appealing creative assets such as social graphics, presentation visuals, website banners, brochures, ad creatives, etc., using tools like Adobe Creative Suite, Canva, or Figma.
• Create and update website content using WordPress, ensuring correct formatting, SEO compliance, and alignment with user experience best practices.
• Manage content timelines, editorial calendars, email calendars and deadlines to ensure consistent and timely delivery across business units and campaigns
• Research industry trends, competitor content, customer insights, and partner activity to inform content development and maintain topical relevance.
• Collaborate cross-functionally with the Content Manager, Marketing Managers, and internal stakeholders across sales, product, and client services to align messaging with business objectives and gather the necessary insights to inform impactful content.
• Support social media efforts by drafting campaign-related content as needed, in collaboration with the Marketing Coordinator, to ensure consistency across platforms.
• Repurpose existing content across different formats and business units by adapting messaging, visuals, and tone to suit a variety of platforms, maximizing the reach, relevance, and efficiency of every piece created.

Performance Metrics:

• Number of content pieces delivered (blogs, case studies, emails, etc.)
• Quality and consistency of writing across brands
• Organic traffic driven by content
• Keyword ranking improvements for SEO-targeted content and reduce keyword gaps
• Engagement metrics – Social Followers, social engagement, Email open, click & response rates, Website engagement, bounce rate, time on page, etc.
• Quality and relevance of design assets created
• Timely delivery of content in line with calendars and deadlines

Skills & Competencies:

• Strong writing, editing, and proofreading skills across various formats, including blogs, emails, websites, and collateral.
• Working knowledge of SEO principles, keyword research, and on-page optimization.
• Experience with WordPress or other content management systems.
• Hands-on experience with design tools like Adobe Creative Suite, Canva, or Figma.
• Hands-on experience with Hubspot and Salesforce
• Ability to adapt tone and messaging for multiple brands and audiences.
• Strong time management and organizational skills with the ability to manage multiple priorities.
• Familiarity with B2B content development and digital marketing practices.
• Bilingual writing ability in English and French is a strong asset.
• Experience in the hospitality industry is a plus.

Minimum Qualifications:

• Experience creating content for B2B tech industries required.
• 3+ years of experience in content writing, copywriting, or a related marketing role required.
• A portfolio or samples of previous content work are strongly preferred, especially examples such as: website or landing page copy, blog articles or case studies, marketing collateral (e.g., brochures, emails, or social posts).
• Exposure to the hospitality or hospitality tech industry preferred.
• Bilingual Proficiency in French / English preferred.
• Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field preferred (equivalent experience also accepted in place of formal education).

Compensation:

The salary range for this role is $55,000–$65,000 CAD per year , commensurate with experience and qualifications.

In addition, employees are eligible for a 3% discretionary annual bonus , based on individual and company performance.

Benefits:

Fullsteam recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits that include:

• Medical

• Extended Health and LTD plan

• Dental

• Vision

• RRSP (with employer match)

• Health Spending Account

• Flexible paid time off

This posting is for an existing vacancy and will remain open until filled.

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.