11 Go To Market Strategy jobs in Canada

Toronto, ON, Canada (Hybrid)

What makes this role important at Ipsos:

We are seeking a dynamic and experienced Vice President for a one-year contract position to cover a maternity leave in our Toronto office. There is a potential for this role to be extended based on business needs. This strategic role is pivotal in leading key client relationships and driving business growth within our team. The ideal candidate will be a commercially-minded leader with a passion for delivering insights that drive client success.

What you can expect to be doing:

Your role will be focused on three core pillars of responsibility:

• Strategic Client & Account Leadership
• Serve as the strategic lead for a roster of 3-4 key clients, fostering deep, consultative partnerships by understanding their business challenges, organizational culture, and strategic objectives.
• Act as a trusted advisor, designing and delivering research solutions that address core business issues and anticipate future client needs.
• Consult with multiple client contacts to identify and prioritize solutions, ensuring Ipsos delivers exceptional value and service.
• Business Development & Commercial Growth
• Drive business development by identifying and pursuing opportunities with new and existing clients, leading the creation of compelling proposals, and responding effectively to RFPs.
• Partner strategically with internal teams on new business leads to identify and close opportunities.
• Become fully knowledgeable about Ipsos product offerings to be able to recommend the right approaches to tackle the right business questions.
• Go beyond revenue and gross margin, considering the entire P&L for the projects you run, effectively managing resources and costs to meet profitability targets.
• Team Leadership & Operational Excellence
• Understand the client's needs in the context of the broader business issue(s) and design research to address those objectives.
• Lead and guide a high-performing research team, ensuring the delivery of exceptional analytic insights and client deliverables that exceed expectations.
• Promote operational excellence by identifying and implementing more efficient processes, with a focus on improving project profitability and delivering value.
• Have relationships across multiple levels and divisions within the organization; be able to leverage/manage internal resources to help execute on projects.
• Have the technical skills needed to help troubleshoot issues and work with the team and client stakeholders to resolve them.

This might be the job for you if you have:

• At least 10+ years of experience in quantitative market research and consulting.
• Proven ability in strategic client management and business development, including crafting persuasive proposals and growing accounts.
• Strong experience with survey design, sampling plans, and analysis.
• Excellent communication and storytelling skills with a talent for translating complex data into easy-to-understand, actionable insights.
• Experience that ideally includes consumer, brand, and shopper insights and techniques.
• Some exposure to other types of research such as qualitative, global research, and use of behavioral science techniques in research.
• Experience managing high performing research teams.

If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!

What's in it for you:

At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit:
Why Work at Ipsos CA

Commitment to diversity:

Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein.We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g.whitespace).

Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a full-service research organization for four consecutive years . With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we're proud to share we've received our Great Place to Work Certification in 2022 & 2023!

Job Description

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

The Strategic Brands Consumer Engagement Marketing Team Leader is responsible for the management and execution of Monster Energy's brand portfolio sampling and local marketing initiatives within a defined market. This role reports to the Consumer Engagement Marketing Manager and is accountable for growing brand awareness and loyalty.

The Impact You'll Make:

• Collaborate with both Marketing & Sales departments; work closely with the Regional Marketing Manager (RMM) & Events Manager in region/market to customize and execute events/programs aligned with the brands' sampling platforms.
• Lead the CEM Street Team Merchandising Initiative in market; communicate monthly retail priorities, collaborate with RM's & TDM's, & coach CEM members in field to drive success.
• Recruit, hire, train and manage part time brand ambassadors and maintain a fully operational team year round.
• Manage the daily operations of a 15 - 20 person team and coordinate sampling objectives.
• Provide consistent direction, coaching and communication to maintain brand accuracy with Monster brand experiences and sampling.
• Manage & collaborate with REIGN Team Captain to drive REIGN brand awareness in market including securing on brand events, targeted samplings, & influencer program support.
• Plan and manage all aspects of the event process: pre, during and post duties including: personnel, product delivery/distribution, transportation, hotel bookings, supplies, insurance (if applicable)
• Actively participates in all regional events with ambassadors.
• Increase market knowledge and identify various groups and organizations within the targeted demographic in which to partner.
• Diligently prepare and provide tools for ambassadors to create superior customer interactions and flawless event executions.
• Adhere to deadlines for administrative tasks including, but not limited to, scheduling, reporting and recapping data for the region.
• Manage payroll and timesheets
• Maintain and manage company assets (Storage Facilities, Inventory, Vehicles, Equipment, POS, etc.)
• Respond in a timely manner to management, staff, partners & other key stakeholders and manage Quarterly Spend Tracker including all regional CEM expenses & events budget.

Who You Are:

• Prefer a Bachelor's Degree in the field of Bachelors degree in Marketing or any other buisness related field
• Between 3-5 years of experience in Event Marketing/Grassroots/Special Event/Promotions
• Between 3-5 years of experience in team management experience

Monster Energy provides a competitive total compensation; this position has an annual estimated salary of $45,450 - $60,600. The actual pay may vary depending on your skills, qualifications, experience, and work location.

Job Description

Who we are

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need

Reporting to the Director, CRM, we are looking for a Marketing Manager, Channel Strategy, to play a crucial role in designing campaigns that resonate with customers and drive positive results that will set Scene+ apart. You will leverage member data to drive channel marketing initiatives that align with our partners' business objectives, elevating the impact of our targeted communications.

This is a full-time, hybrid role, working five days over a two-week period in the office.

What's in it for you:

Ownership. Scene+ is a data-driven organization with one of the largest and most complex customer databases in Canada. Our communications are grounded in insights from millions of members and dozens of partners. Every campaign you plan and deliver will have tangible results across the enterprise, positively shaping the member experience and driving measurable partner success.

Impact. You will gain exposure across various industries, including grocery, banking, entertainment, travel, dining, retail, and more, while collaborating cross-functionally with Partnerships, Data Analytics, Creative, and Technical teams. You will drive channel performance and campaign execution on a national scale. You will contribute directly to the performance of a nationally recognized loyalty brand, ensuring our messages reach the right audiences through the most effective touchpoints.

Growth. You will report directly to a Director who has advanced from a Senior Manager role in four years, leading a team that values authenticity, embraces new ideas, prioritizes knowledge sharing, promotes innovation, and champions professional development. Whether you wish to grow within Scene+ or expand your influence across our ownership network, this is a place where growth is encouraged and supported.

As our new Marketing Manager, Channel Strategy, you will:

• Collaborate on strategy. You will work with stakeholders to define campaign objectives, target segments, messaging, and desired outcomes. You will take an active role in the planning process, ensuring that lead times, resources, and channels are aligned to support campaign availability and seamless execution of marketing initiatives, including technical implementation, creative assets, and adherence to brand guidelines.
• Develop, execute, and automate strategic channel campaigns. You will build and nurture collaborative relationships with internal partner marketing, data science, and brand marketing teams to devise and execute strategic channel campaigns (email, SMS, push, social media, customer journeys, triggers). You will ensure content is personalized for specific segments.
• Analyze and communicate. You will continuously monitor campaign performance metrics, identify areas for improvement, and implement optimization strategies. You will achieve KPIs and derive actionable insights, making persuasive presentations on your recommendations to improve marketing effectiveness and program returns over time. You will maintain effective communication with stakeholders, providing regular updates on campaign performance, seeking feedback, and addressing any concerns that arise.
• Leverage technology to drive success. You will find opportunities to automate processes within the Salesforce Marketing Cloud (SFMC) CRM system. You will foster collaboration with technical development teams and partner marketing teams to support the development of successful, end-to-end, unique, and recurring campaigns in SFMC. You will identify opportunities to streamline workflows, reduce manual effort, and optimize resource utilization.

You bring:

• The drive. You are strategic, results-oriented, and proactive. You are comfortable operating autonomously and take ownership of your accountabilities. You are committed to finding creative solutions that align with business goals. You are excited by the opportunity to elevate one of Canada’s most beloved loyalty programs and use CRM data to drive measurable outcomes for members and partners.
• The marketing knowledge. You have progressive experience in customer communication and developing customized contact strategies. You may also be familiar with loyalty program dynamics and strategy. You understand how to align Customer Relationship Management (CRM) channel strategies to enhance customer and member engagement to increase loyalty. You possess a deep understanding of CRM principles and best practices, along with a proven track record of developing successful, targeted marketing campaigns and journeys that yield measurable results. You are logical and technical, able to clearly outline parameters and requirements for the Data and Development teams to build compelling campaigns.
• The expertise. You are a data-driven storyteller with extensive experience designing, developing, and rolling out innovative and personalized channel marketing initiatives. You are genuinely excited about the possibilities of further elevating a well-loved loyalty program and driving tangible business outcomes through effective CRM channel strategies. You embody our value of thinking and acting in future-forward ways, continuously researching and exploring the ways the CRM landscape is evolving.
• The technical skills. You have experience with CRM tools such as Salesforce Marketing Cloud or equivalent platforms. You are familiar with tools such as Excel, Tableau, and PowerBI and can confidently pull and analyze data and draw insights to make recommendations. You understand email and push notification best practices and apply a rigorous Quality Assurance process to all campaign elements.
• The project management skills. You can balance priorities, change direction based on shifting needs, and manage multiple projects simultaneously. You have expertise in creating plans from end-to-end, managing tasks, timelines, budgets, resources, and communications. You have a results-oriented mindset and can set performance goals and metrics to validate member engagement and the effectiveness of marketing campaigns.
• The interpersonal skills. You have exceptional communication skills, with the ability to deliver presentations to diverse audiences at various levels. You can nurture relationships across internal and external teams, gaining trust to influence decisions, and holding your own to champion your ideas. You have experience providing constructive feedback on creative elements, ensuring alignment with the overall channel strategy and campaign objectives, and during execution testing to refine and optimize campaign performance.

Join us.

We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.

Our values guide our work, and we consistently measure our progress against these principles.

• Member Focus: We prioritize the needs and experiences of our members in everything we do.
• Teamwork: We believe in the power of collaboration and working together to achieve our goals.
• Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
• Integrity: We uphold the highest standards of honesty and transparency in our actions.
• Results Driven: We are committed to achieving outstanding outcomes and delivering value.
• Passion: We are passionate about our work and dedicated to making a positive impact.

What you can expect from our interview process:

• A virtual interview with a Talent Advisor discussing your interest in the role and the company and how you will make an impact as our new  Marketing Manager, Channel Strategy.
• An interview with the Director, Channel Strategy, and another Manager, Channel Strategy to discuss how your experience aligns with the needs of the team and our partners.
• An interview with the Executive Director of Marketing Delivery to learn more about our cross-collaborative work and campaign strategies.

Apply now.

If you have 70% of what we're looking for and 100% passion for the work we do, express your interest here. Please email us at and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

#LI-Hybrid
#LI-DNI

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Job Description

Why FirstOntario?

• Competitive compensation packages
• Top-tier health and wellness benefits, along with a Health Spend Account
• Up to $1000 per year towards professional development
• Pension Plan
• Company-wide Employee Volunteer program (Blue Wave Program)
• Employee and Family Assistance Program
• Exclusive banking benefits

Job Overview

This is the team leader (head of marketing) responsible for the overall strategy and performance of FirstOntario's marketing. AVP ensures that digital transformation goals (e.g. expanding online member services) are met. They will align marketing initiatives with business objectives, driving both new member growth and existing member satisfaction.

This role will lead marketing initiatives to advance the brand and reputation of FirstOntario and its sub-brands, as a financial services leader in communities and Credit Union system. This position will support the Senior Vice President, Marketing, Communications & Community Partnerships in providing strategic direction, oversight and resource management to define and enhance FirstOntario's brand identity and position.

Role

• Lead in the development and implementation of marketing strategies in alignment with FirstOntario's Strategic Plan and translate this strategy into marketing activation, initiatives, and tactics that will enhance the brand image, drive engagement to increase brand awareness, and utilize a broad range of traditional and non-traditional channels.
• Support in the development and lead of the comprehensive marketing strategy (annual marketing plan) in line with FirstOntario's strategic goals, emphasizing digital channel growth and innovation.
• Lead the development and implementation of new products a service with stakeholders
• Champion digital transformation within marketing by adopting new tools (e.g. marketing automation, data analytics) and ensuring seamless, user-friendly digital member experience.
• Allocate and manage the marketing budget, balancing resources between member acquisition efforts (campaigns, ads) and member engagement initiatives (loyalty programs, communications) for maximum ROI.
• Set KPIs and track performance of marketing campaigns (e.g. membership growth, digital engagement metrics, event impact), adjusting strategy based on data-driven insights
• Collaborate with the communications and sales teams to develop campaigns that will achieve desired results, while managing costs. Following each campaign, this role will complete an analysis on the effectiveness of the campaign with a focus on ROI.
• Ensure timely and effective execution of marketing objectives and programs that provide strategic support to the organization's objectives and examine the effectiveness of these programs through the analysis of results.
• Provide strategic oversight to ensure high quality marketing and brand management creation including but not limited to brand building, print publications, web, and social media platforms.
• Present to all levels of the organization
• Partner with senior leaders, the communications team and business units to develop brand positioning in support of marketing strategies. Examine product, marketing and branding opportunities, and define and execute appropriate strategies to address them.
• Oversee all brand and marketing agency relationships to develop and execute specific and measureable creative strategies in support of business plans.
• Serve as a key partner to other business units on marketing and product initiatives working closely with the communications team to support products/services, brand positioning, and specific program tactics.
• Prepare and deliver concise, compelling verbal presentations to senior decision-makers, and respond quickly and thoughtfully to being challenged in meeting situations.
• Recommend and lead thorough marketing research and analytic initiatives to support innovative brand and business building objectives.
• Analyze, evaluate, plan, and execute both existing and new potential product and marketing activities.
• Identify, interpret, and capitalize on marketing trends in the financial services industry.
• Diligently enforce brand standards/consistent messaging across FirstOntario, ensuring consistency and adherence to the standards and the protection of FirstOntario's reputation and intellectual property.
• Prepare business cases to support marketing and product initiatives and assist in managing the budget for the department.
• Manage resources to meet the business operations budget, business plan objectives, and service level agreement monitoring variances and taking action to ensure targets are met.
• Impart your expert knowledge on the marketing team to help them keep relevant to the evolving business environment.
• Mentor, coach, and inspire your team to contribute to the continuous growth of the Marketing and Product Strategy team to ensure overall success of the department.
• Consider health & safety as a primary concern to ensure the overall well-being of your team and members
• Perform other duties as required

Required Skills

• Have a university degree in business, marketing, or a related field with at least ten (10) years of field experience

• Keen understanding of products and services and ability to demonstrate strong brand, marketing and financial product knowledge
• Experience developing marketing strategies and campaigns that deliver strong business results.
• Background in Environics considered an asset.

• Extensive experience in developing and leading successful marketing and product strategies that achieve specific, measurable results
• Lead a dynamic team of professionals and provide oversight to ensure department objectives are met
• Strong analytical skills that translate data into actionable insights
• Be an expert in marketing, banking market trends, and best practices and incorporate into department strategy
• Superior interpersonal skills and ability to engage at all levels of the organization
• Excellent written and verbal communication skills and ability to communicate with a variety of audiences

• Demonstrate your proven experience working with business teams and developing programs to drive brand awareness and ultimately sales

• Ability to manage multiple complex priorities within demanding timelines in a changing environment

• Be quick to respond to requests for service from all of your clients
• Demonstrate a high level of integrity and be trustworthy
• Use problem solving in difficult and challenging situations and deal with uncertainty
• Be aware of and mitigate enterprise risk factors and ensure compliance with applicable regulations, legislation and FirstOntario policies and procedures
• Be willing to work flexible hours including evenings and weekends as the job demands and travel as required

Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help make FirstOntario better. At FirstOntario, inclusion, diversity, and equity aren't just "nice to have" - they're essential to our success.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know.