98 Marketing Strategy jobs in Canada
Marketing Manager, Channel Strategy
Posted today
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Job Description
Job Description
Who we are
At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.
As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.
Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.
Who we need
Reporting to the Director, CRM, we are looking for a Marketing Manager, Channel Strategy, to play a crucial role in designing campaigns that resonate with customers and drive positive results that will set Scene+ apart. You will leverage member data to drive channel marketing initiatives that align with our partners' business objectives, elevating the impact of our targeted communications.
This is a full-time, hybrid role, working five days over a two-week period in the office.
What's in it for you:
Ownership. Scene+ is a data-driven organization with one of the largest and most complex customer databases in Canada. Our communications are grounded in insights from millions of members and dozens of partners. Every campaign you plan and deliver will have tangible results across the enterprise, positively shaping the member experience and driving measurable partner success.
Impact. You will gain exposure across various industries, including grocery, banking, entertainment, travel, dining, retail, and more, while collaborating cross-functionally with Partnerships, Data Analytics, Creative, and Technical teams. You will drive channel performance and campaign execution on a national scale. You will contribute directly to the performance of a nationally recognized loyalty brand, ensuring our messages reach the right audiences through the most effective touchpoints.
Growth. You will report directly to a Director who has advanced from a Senior Manager role in four years, leading a team that values authenticity, embraces new ideas, prioritizes knowledge sharing, promotes innovation, and champions professional development. Whether you wish to grow within Scene+ or expand your influence across our ownership network, this is a place where growth is encouraged and supported.
As our new Marketing Manager, Channel Strategy, you will:
- Collaborate on strategy. You will work with stakeholders to define campaign objectives, target segments, messaging, and desired outcomes. You will take an active role in the planning process, ensuring that lead times, resources, and channels are aligned to support campaign availability and seamless execution of marketing initiatives, including technical implementation, creative assets, and adherence to brand guidelines.
- Develop, execute, and automate strategic channel campaigns. You will build and nurture collaborative relationships with internal partner marketing, data science, and brand marketing teams to devise and execute strategic channel campaigns (email, SMS, push, social media, customer journeys, triggers). You will ensure content is personalized for specific segments.
- Analyze and communicate. You will continuously monitor campaign performance metrics, identify areas for improvement, and implement optimization strategies. You will achieve KPIs and derive actionable insights, making persuasive presentations on your recommendations to improve marketing effectiveness and program returns over time. You will maintain effective communication with stakeholders, providing regular updates on campaign performance, seeking feedback, and addressing any concerns that arise.
- Leverage technology to drive success. You will find opportunities to automate processes within the Salesforce Marketing Cloud (SFMC) CRM system. You will foster collaboration with technical development teams and partner marketing teams to support the development of successful, end-to-end, unique, and recurring campaigns in SFMC. You will identify opportunities to streamline workflows, reduce manual effort, and optimize resource utilization.
You bring:
- The drive. You are strategic, results-oriented, and proactive. You are comfortable operating autonomously and take ownership of your accountabilities. You are committed to finding creative solutions that align with business goals. You are excited by the opportunity to elevate one of Canada’s most beloved loyalty programs and use CRM data to drive measurable outcomes for members and partners.
- The marketing knowledge. You have progressive experience in customer communication and developing customized contact strategies. You may also be familiar with loyalty program dynamics and strategy. You understand how to align Customer Relationship Management (CRM) channel strategies to enhance customer and member engagement to increase loyalty. You possess a deep understanding of CRM principles and best practices, along with a proven track record of developing successful, targeted marketing campaigns and journeys that yield measurable results. You are logical and technical, able to clearly outline parameters and requirements for the Data and Development teams to build compelling campaigns.
- The expertise. You are a data-driven storyteller with extensive experience designing, developing, and rolling out innovative and personalized channel marketing initiatives. You are genuinely excited about the possibilities of further elevating a well-loved loyalty program and driving tangible business outcomes through effective CRM channel strategies. You embody our value of thinking and acting in future-forward ways, continuously researching and exploring the ways the CRM landscape is evolving.
- The technical skills. You have experience with CRM tools such as Salesforce Marketing Cloud or equivalent platforms. You are familiar with tools such as Excel, Tableau, and PowerBI and can confidently pull and analyze data and draw insights to make recommendations. You understand email and push notification best practices and apply a rigorous Quality Assurance process to all campaign elements.
- The project management skills. You can balance priorities, change direction based on shifting needs, and manage multiple projects simultaneously. You have expertise in creating plans from end-to-end, managing tasks, timelines, budgets, resources, and communications. You have a results-oriented mindset and can set performance goals and metrics to validate member engagement and the effectiveness of marketing campaigns.
- The interpersonal skills. You have exceptional communication skills, with the ability to deliver presentations to diverse audiences at various levels. You can nurture relationships across internal and external teams, gaining trust to influence decisions, and holding your own to champion your ideas. You have experience providing constructive feedback on creative elements, ensuring alignment with the overall channel strategy and campaign objectives, and during execution testing to refine and optimize campaign performance.
Join us.
We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.
Our values guide our work, and we consistently measure our progress against these principles.
- Member Focus: We prioritize the needs and experiences of our members in everything we do.
- Teamwork: We believe in the power of collaboration and working together to achieve our goals.
- Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
- Integrity: We uphold the highest standards of honesty and transparency in our actions.
- Results Driven: We are committed to achieving outstanding outcomes and delivering value.
- Passion: We are passionate about our work and dedicated to making a positive impact.
What you can expect from our interview process:
- A virtual interview with a Talent Advisor discussing your interest in the role and the company and how you will make an impact as our new Marketing Manager, Channel Strategy.
- An interview with the Director, Channel Strategy, and another Manager, Channel Strategy to discuss how your experience aligns with the needs of the team and our partners.
- An interview with the Executive Director of Marketing Delivery to learn more about our cross-collaborative work and campaign strategies.
Apply now.
If you have 70% of what we're looking for and 100% passion for the work we do, express your interest here. Please email us at and let us know what accommodations or assistance we can provide you during the application process.
At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.
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Brand Strategy & Communications Lead
Posted today
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Job Description
Job Description
Salary:
Help define how the world remembers us.
Were not just building breakthrough sensing technology; were defining an entirely new category, one that is transforming how people live, stay safe, and receive care.
At Pontosense, we create cutting-edge wireless radar sensors so precise they can detect something as subtle as a heartbeat completely contact-free. Our technology is 10,000x more accurate than anything else on the market, enabling life-saving applications in smart homes, vehicles, and healthcare environments. This isnt
future-state, this is now. With manufacturing capacity of over 700,000 units per month and global partnerships in motion, were scaling rapidly. And were just getting started.
Our founders hold over 500 patents and have built companies valued at over $5 billion, powering the tech inside your iPhone, Starlink, Meta VR, and more. Now, were channeling that expertise into building a legacy brand that will define the future of AgeTech, Automotive, and Wellness Tech.
Breakthrough technology deserves a narrative thats just as compelling. Thats where you come in.
This role is about telling our story clearly, boldly, and with impact:
Our Brand Strategy & Communications Lead will build the function from scratch. Youll be responsible for our brand strategy, messaging, and voice. Shaping how Pontosense is seen, heard, and remembered across every channel. Youll work directly with our CEO, turning business priorities into clear, consistent messaging that builds trust and drives action. As the company scales, so will this role, with a clear path to build and lead your own team.
What We Need
These are the core responsibilities youll take on from day one. Your baseline for success in this role.
- Execute our brand and communications strategy across all platforms
- Maintain consistent, on-brand messaging across social media, our website, and internal channels
- Craft and edit a wide range of content including press releases, company updates, and thought leadership
- Own earned-media strategy (press, awards) as part of an end-to-end brand narrative
- Create engaging multimedia content (webinars, videos, podcasts, email campaigns)
- Support internal communications, from employee updates to executive messaging
- Help plan and manage our presence at events and conferences, including booth setup and logistics
- Monitor whats being said about us online to protect and strengthen our reputation
What Would Make Us Really Excited
These are the advanced skills and strategic contributions that will elevate your impact
- Elevate our brand voice, tone, and positioning across all touchpoints
- Turn cutting-edge technology into stories that stick
- Create marketing assets that create real momentum
- Use performance data to guide and improve future content strategies
- Contribute to crisis communications planning and long-term reputation strategy
- Bring a brand-as-growth mindset, viewing communications as a driver of business value, not just a support function
Youll do well if you:
- 48 yrs in B2B frontier-techfocusing on brand, communications, or PR, with a proven ability to make an impact
- A talent for turning complex technical ideas into clear and engaging content
- A strategic mindset combined with hands-on execution you think big and move fast
- Exceptional skills in writing, storytelling, and content creation across formats and platforms
- The ability to manage multiple projects, priorities, and collaborators while consistently delivering on time
- A strong background in media relations, from crafting compelling pitches to securing meaningful coverage
- Confidence using tools like Canva, Figma, or similar to support visual storytelling
- A data-informed approach, using performance insights to refine and strengthen your work
- The ability to thrive in fast-paced, high-growth environments you are proactive, resourceful, and always looking to raise the bar
I ts not you, its us you wont fit in if you:
- Prefer to stick to strategy and avoid the hands-on work
- Wait for direction instead of taking initiative
- View branding as surface-level rather than a strategic business function
We believe everyone is capable. Finding the right fit between the company, the role, and the culture is key to your happiness and success.
Who youll work with:
Youll work directly with our CEO, Alex, turning big ideas into clear, powerful messages. This is your chance to fast-track your growth and step confidently into a leadership role as we scale.
Company advantages:
- Youll be the storyteller who turns technical breakthroughs into market momentum without an agency safety net.
- Be part of a small, tight-knit team where creativity, risk-taking, and impact are encouraged.
- Competitive salary and benefits, including comprehensive health benefits, flexible PTO, and a hybrid culture.
- Excellent mentorship and growth opportunities within the company.
Our Commitment:
At Pontosense, we are committed to creating a workplace that is inclusive and accessible to all. We value diversity and believe that everyone deserves an equal opportunity to succeed.
If you have a disability or special need that requires accommodation during the hiring process, please let us know. We will work with you to make the necessary accommodations to ensure a fair and positive experience for all applicants.
We strive to provide accessible communication and technology for our employees and customers and always look for ways to improve. If you have any feedback or suggestions on how we can improve accessibility in our workplace, please don't hesitate to contact us.
We are proud to be an equal opportunity employer and welcome candidates from all backgrounds to apply for open positions at our company.
Brand Strategy & Communications Lead
Posted today
Job Viewed
Job Description
Job Description
Salary:
Help define how the world remembers us.
Were not just building breakthrough sensing technology; were defining an entirely new category, one that is transforming how people live, stay safe, and receive care.
At Pontosense, we create cutting-edge wireless radar sensors so precise they can detect something as subtle as a heartbeat completely contact-free. Our technology is 10,000x more accurate than anything else on the market, enabling life-saving applications in smart homes, vehicles, and healthcare environments. This isnt
future-state, this is now. With manufacturing capacity of over 700,000 units per month and global partnerships in motion, were scaling rapidly. And were just getting started.
Our founders hold over 500 patents and have built companies valued at over $5 billion, powering the tech inside your iPhone, Starlink, Meta VR, and more. Now, were channeling that expertise into building a legacy brand that will define the future of AgeTech, Automotive, and Wellness Tech.
Breakthrough technology deserves a narrative thats just as compelling. Thats where you come in.
This role is about telling our story clearly, boldly, and with impact:
Our Brand Strategy & Communications Leadwill build the function from scratch.
Youll be responsible for our brand strategy, messaging, and voice.
Shaping how Pontosense is seen, heard, and remembered across every channel.
Youll work directly with our CEO, turning business priorities into clear, consistent messaging that builds trust and drives action. As the company scales, so will this role, with a clear path to build and lead your own team.
What We Need
These are the core responsibilities youll take on from day one. Your baseline for success in this role.
- Execute our brand and communications strategy across all platforms
- Maintain consistent, on-brand messaging across social media, our website, and internal channels
- Craft and edit a wide range of content including press releases, company updates, and thought leadership
- Own earned-media strategy (press, awards) as part of an end-to-end brand narrative
- Create engaging multimedia content (webinars, videos, podcasts, email campaigns)
- Support internal communications, from employee updates to executive messaging
- Help plan and manage our presence at events and conferences, including booth setup and logistics
- Monitor whats being said about us online to protect and strengthen our reputation
What Would Make Us Really Excited
These are the advanced skills and strategic contributions that will elevate your impact
- Elevate our brand voice, tone, and positioning across all touchpoints
- Turn cutting-edge technology into stories that stick
- Create marketing assets that create real momentum
- Use performance data to guide and improve future content strategies
- Contribute to crisis communications planning and long-term reputation strategy
- Bring a brand-as-growth mindset, viewing communications as a driver of business value, not just a support function
Youll do well if you:
- 48 yrs in B2B frontier-techfocusing on brand, communications, or PR, with a proven ability to make an impact
- A talent for turning complex technical ideas into clear and engaging content
- A strategic mindset combined with hands-on execution you think big and move fast
- Exceptional skills in writing, storytelling, and content creation across formats and platforms
- The ability to manage multiple projects, priorities, and collaborators while consistently delivering on time
- A strong background in media relations, from crafting compelling pitches to securing meaningful coverage
- Confidence using tools like Canva, Figma, or similar to support visual storytelling
- A data-informed approach, using performance insights to refine and strengthen your work
- The ability to thrive in fast-paced, high-growth environments you are proactive, resourceful, and always looking to raise the bar
I ts not you, its us you wont fit in if you:
- Prefer to stick to strategy and avoid the hands-on work
- Wait for direction instead of taking initiative
- View branding as surface-level rather than a strategic business function
We believe everyone is capable. Finding the right fit between the company, the role, and the culture is key to your happiness and success.
Who youll work with:
Youll work directly with our CEO, Alex, turning big ideas into clear, powerful messages. This is your chance to fast-track your growth and step confidently into a leadership role as we scale.
Company advantages:
- Youll be the storyteller who turns technical breakthroughs into market momentum without an agency safety net.
- Be part of a small, tight-knit team where creativity, risk-taking, and impact are encouraged.
- Competitive salary and benefits, including comprehensive health benefits, flexible PTO, and a hybrid culture.
- Excellent mentorship and growth opportunities within the company.
Our Commitment:
At Pontosense, we are committed to creating a workplace that is inclusive and accessible to all. We value diversity and believe that everyone deserves an equal opportunity to succeed.
If you have a disability or special need that requires accommodation during the hiring process, please let us know. We will work with you to make the necessary accommodations to ensure a fair and positive experience for all applicants.
We strive to provide accessible communication and technology for our employees and customers and always look for ways to improve. If you have any feedback or suggestions on how we can improve accessibility in our workplace, please don't hesitate to contact us.
We are proud to be an equal opportunity employer and welcome candidates from all backgrounds to apply for open positions at our company.
Digital marketing specialist
Posted 1 day ago
Job Viewed
Job Description
English
Education Experience HybridWork must be completed both in person and remotely.
Benefits Health benefits Financial benefits Other benefitsDigital marketing specialist
Posted 2 days ago
Job Viewed
Job Description
English
Education Experience On siteWork must be completed at the physical location. There is no option to work remotely.
Work setting Responsibilities Tasks Credentials Certificates, licences, memberships, and courses Experience and specialization Computer and technology knowledge Additional information Work conditions and physical capabilities Personal suitability Employment groupsThis employer promotes equal employment opportunities for all job applicants, including those self-identifying as a member of these groups:
Support for newcomers and refugees
- Does not require Canadian work experience
Membership in a group is not a job requirement. All interested applicants are strongly encouraged to apply.
This employer is committed to providing all job applicants with equal employment opportunities, and promoting inclusion. If you self-identify as a member of any employment group, you are encouraged to indicate it in your application.
Digital marketing coordinator
Posted 21 days ago
Job Viewed
Job Description
English
Education Experience On siteWork must be completed at the physical location. There is no option to work remotely.
Responsibilities Tasks Experience and specialization Computer and technology knowledge Area of work experience Area of specialization Specialization/experience (business sales and services) Additional information Work conditions and physical capabilities Personal suitability Benefits Health benefits Financial benefits Other benefitsManager, Digital Marketing
Posted today
Job Viewed
Job Description
To develop, implement, and optimize digital marketing strategies and campaigns that drive disease and brand awareness, customer engagement. These roles focus on leveraging digital channels, content management, to achieve business goals, collaborating with cross-functional teams and external partners to deliver high-impact marketing initiatives. The ultimate aim is to enhance the company's branded product digital presence, support strategic initiatives, and drive measurable business growth.
**Duties and responsibilities**
+ Develop and implement digital marketing strategies across all branded products
+ Lead the execution of digital marketing campaigns across various channels (social media, email, web, etc.).
+ Optimize digital marketing efforts to drive engagement.
+ Participate in the brand planning cycle as digital marketing expert and planner to support strategies
+ Oversee the creation and management of digital content.
+ Ensure content aligns with brand guidelines and marketing objectives.
+ Collaborate with internal teams and external partners to produce high-quality content.
+ Plan and execute multi-channel marketing campaigns.
+ Monitor and optimize campaign performance using data analytics.
+ Manage budgets and allocate resources required based on the brand/product plans
+ Develop and manage CRM strategies to enhance customer relationships.
+ Work collaboratively with cross-functional teams (e.g., sales, product, IT).
+ Lead and mentor junior team members.
+ Coordinate with external agencies and vendors.
+ Analyze digital marketing metrics and KPIs to measure campaign effectiveness.
+ Generate reports and provide insights to inform decision-making.
+ Use data to continuously improve marketing strategies and tactics
**Additional responsibility (Only applicable to customer facing roles)**
+ Report any adverse event received from customers for company products to the pharmacovigilance department / Drug Safety on the same day or within 1 business day
**Qualifications**
**Knowledge, Skills and Abilities:**
+ Experience with digital marketing tools and platforms
+ Strong understanding of digital marketing best practices and trends.
+ Excellent communication and organizational skills.
+ Ability to analyze data and derive actionable insights.
+ Proficiency in using digital marketing software and analytics tools.
+ Innovative thinker with a passion for digital marketing.
+ Strong leadership and project management abilities.
+ Collaborative team player with the ability to work in a fast-paced environment.
+ Detail-oriented and results-driven.
+ Bilingual would be an asset
**Background and Experience:**
+ Bachelors degree in Marketing, Business, Communications, or a related field with 5+ years of experience in digital marketing, with a focus on campaign management and CRM.
+ Proven track record of successful digital marketing campaigns.
**Working conditions**
+ Local Canadian office
+ Extensive use of computer.
+ Varied work schedule to meet deadlines, as required.
**Physical requirements**
+ Travel will be required up to 20%
+ Office based with Hybrid option when needed.
**Direct reports**
NA
We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.
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