17 Media Buying jobs in Canada
Sr. Media Strategy Lead
Posted 1 day ago
Job Viewed
Job Description
**Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum.**
**ROLE SYNOPSIS**
Reporting to the Media Strategy Manager at General Motors, the Media Strategy Lead (Brand Focus) will be responsible for developing, planning, and executing tactical digital media strategies for our vehicle brands. This role requires a strong understanding of the digital media landscape, analytical prowess, and the ability to translate brand objectives into effective media plans that drive measurable results. The ideal candidate will be a hands-on strategist, collaborative, and passionate about leveraging digital channels to connect with target audiences and achieve brand-specific goals.
The position requires strong leadership skills to manage a direct report and external agencies, as well as cross-functional collaboration.
**KEY RESPONSIBILITIES**
**Media Strategy & Planning:**
+ Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans.
+ Form the strategic vision and plan for individual nameplates and own the media planning process.
+ Manage Media agency of record and media operations process
+ Develop insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
+ Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns.
**Campaign Execution & Optimization:**
+ Work closely with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok)
+ Effectively own and manage the allotted budget and drive appropriate investments and media mix.
+ Integrate media strategy across national and regional teams ensuring full funnel alignment.
+ Meet with media partners and evaluate offerings for brand fit.
+ Work in consultation with Marketing Applied Science and Performance teams in the development of reports, media mix models, identify and drive media KPIs across all channels and optimization plans.
+ Monitor and analyze key performance metrics; optimize campaign activities
**Relationship & Stakeholder Management** **:**
+ Develop and foster a strong relationship with MediaOne Global team including Audience, Ad Tech, and channel leads
+ Create and Lead Test & Learn media initiatives
+ Present and inform leadership across sales and marketing of media plans.
+ Work with internal stakeholders to identify and implement new media strategies.
**Additional Job Description**
**QUALIFICATIONS**
+ Bachelor's degree with 5+ years of experience with a preference for media experience and managing one-to-one targeted campaigns.
+ Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes.
+ Experience working with media agencies
+ Excellent project management and analytical skills.
+ Proven ability to lead agency partners and cross-functional teams in large organizations.
+ Strong understanding of digital creative, media, and measurement practices.
+ Excellent written and verbal communication skills.
+ Automotive brand experience is a plus.
**Benefits:**
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
+ Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
+ Healthcare, dental and vision benefits including health care spending account and wellness incentive.
+ Life insurance plans to cover you and your family.
+ Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
+ GM Vehicle Purchase Plan for you, your family, and friends.
**GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.**
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
**Non-Discrimination and Equal Employment Opportunities**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire ( .
**Accommodations**
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email ( ) us or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
**Our Company ( Culture**
**How we hire? ( diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations ( policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Sr. Media Strategy Lead
Posted 1 day ago
Job Viewed
Job Description
**Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum.**
**ROLE SYNOPSIS**
Reporting to the Media Strategy Manager at General Motors, the Media Strategy Lead (Brand Focus) will be responsible for developing, planning, and executing tactical digital media strategies for our vehicle brands. This role requires a strong understanding of the digital media landscape, analytical prowess, and the ability to translate brand objectives into effective media plans that drive measurable results. The ideal candidate will be a hands-on strategist, collaborative, and passionate about leveraging digital channels to connect with target audiences and achieve brand-specific goals.
The position requires strong leadership skills to manage a direct report and external agencies, as well as cross-functional collaboration.
**KEY RESPONSIBILITIES**
**Media Strategy & Planning:**
+ Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans.
+ Form the strategic vision and plan for individual nameplates and own the media planning process.
+ Manage Media agency of record and media operations process
+ Develop insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
+ Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns.
**Campaign Execution & Optimization:**
+ Work closely with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok)
+ Effectively own and manage the allotted budget and drive appropriate investments and media mix.
+ Integrate media strategy across national and regional teams ensuring full funnel alignment.
+ Meet with media partners and evaluate offerings for brand fit.
+ Work in consultation with Marketing Applied Science and Performance teams in the development of reports, media mix models, identify and drive media KPIs across all channels and optimization plans.
+ Monitor and analyze key performance metrics; optimize campaign activities
**Relationship & Stakeholder Management** **:**
+ Develop and foster a strong relationship with MediaOne Global team including Audience, Ad Tech, and channel leads
+ Create and Lead Test & Learn media initiatives
+ Present and inform leadership across sales and marketing of media plans.
+ Work with internal stakeholders to identify and implement new media strategies.
**Additional Job Description**
**QUALIFICATIONS**
+ Bachelor's degree with 5+ years of experience with a preference for media experience and managing one-to-one targeted campaigns.
+ Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes.
+ Experience working with media agencies
+ Excellent project management and analytical skills.
+ Proven ability to lead agency partners and cross-functional teams in large organizations.
+ Strong understanding of digital creative, media, and measurement practices.
+ Excellent written and verbal communication skills.
+ Automotive brand experience is a plus.
**Benefits:**
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
+ Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
+ Healthcare, dental and vision benefits including health care spending account and wellness incentive.
+ Life insurance plans to cover you and your family.
+ Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
+ GM Vehicle Purchase Plan for you, your family, and friends.
**GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.**
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
**Non-Discrimination and Equal Employment Opportunities**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire ( .
**Accommodations**
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email ( ) us or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
**Our Company ( Culture**
**How we hire? ( diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations ( policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Digital Advertising Coordinator
Posted today
Job Viewed
Job Description
Job Description
Salary:
About Northern
Headquartered in London, Ontario, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.
Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work Canada, including Best Workplaces for Inclusion, Women, Mental Health, Hybrid Work, and more.
What Were Looking For
We are looking for aDigital Advertising Coordinator to join our growing team and create high performance digital paid advertising campaigns.
TheDigital Advertising Coordinator is responsible for executing and optimizing high performing campaigns that drive business results. The incumbent will plan, create, optimize and report on paid advertising campaigns across a variety of platforms and tactics such as Google Shopping, Paid Search, Facebook/Instagram Ads, YouTube and more.
*Full-time remote is available nationally (Canada only). Our Connected Workplace Program gives you the option to choose a remote, hybrid, or in-office workspace!
Benefits of Becoming a Northerner
In exchange for your talent and expertise, Northern is committed to providing:
- Robust Benefits plan, including a Health Spending Account
- Wellness Program & LifeWorks EAP
- Fitness Reimbursement Program
- Vet Care Program
- RRSP Matching
- Profit-Sharing Performance Bonuses
- Endless Professional Growth Opportunities
- Delicious Meals & Company Social Events
- Free Onsite Parking
- Referral Bonus Program
- Flexible work environment - so you can work where & when you work best
- Allowance to help set up home office
Just to name a few.
Key Responsibilities
- Create paid advertising campaigns, from set up to optimization, reporting, and management
- Responsible for delivering positive ROI for both e-commerce and lead generation clients
- Accountable for campaign performance, providing platform recommendations and budget management
- Conduct A/B testing across ads, landing pages and tactics; keyword research, audience testing and ad copy creation
- Work with Paid Advertising Strategists to think "outside the box" and move the needle for clients above and beyond campaigns
- Work closely with Project Managers, Paid Media department leaders and greater team to ensure client expectations are met on time and on budget
- Prepare paid advertising design briefs for performance
- Stay in the know of latest trends for digital advertising and e-Commerce tactics
Knowledge, Education & Experience Required
- A College diploma, University degree, or relevant job-related experience. We welcome highly experienced, self-taught, and self-motivated learners who express a strong passion for digital advertising.
- 1+ years working in Paid Advertising / Digital Marketing
- Hands on proven experience managing campaigns in Meta / Google
- Knowledge of SEM/PPC/CPM trends
- Comfortable working remotely & on frequent video conference (daily)
Northern is positioned as a leader in the performance advertising industry as a Facebook Marketing Partner and Google Premier Partner awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.
Equity and Diversity
Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.
We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.
remote work
Digital Advertising Manager
Posted today
Job Viewed
Job Description
Job Description
We are seeking a results-driven Digital Advertising Manager to join our dynamic team. This role involves leading ad campaigns across multiple channels, ensuring they are effective in driving conversions and delivering ROI.
Key Responsibilities :
- Develop ad strategies tailored to client goals, selecting the best channels (Google Ads, Facebook, Display, TikTok, etc.).
- Set up campaign funnels, including building landing pages and integrating them with GoHighLevel CRM.
- Install tracking pixels and configure analytics for accurate performance tracking.
- Monitor campaign performance, analyze data (leads, quality, engagement), and adjust strategies to optimize results.
- Collaborate with the marketing, creative, design, and development teams to deliver projects seamlessly.
- Troubleshoot and fine-tune campaigns to ensure they meet client objectives.
- Stay updated on best practices across various industries such as restaurants, home services, and more.
Required Skills :
- Expertise in managing ad campaigns across Google, Facebook, Instagram, TikTok, Display, and email drip campaigns.
- Strong analytical skills for tracking user behavior and campaign performance.
- Experience in setting up and using tools like Google Analytics, CRM integrations, and pixel tracking.
- Proven ability to create or direct high-conversion funnel materials.
- Strong team collaboration skills and project management abilities.
- Results-driven mindset with a focus on troubleshooting and improving campaign effectiveness.
Preferred Experience :
- Experience working with diverse industries, including hospitality, home services, and retail.
Media Buyer
Posted today
Job Viewed
Job Description
Job Description
Are You the Media Buyer Who Challenges the Norm?
At Sweatpants Agency, we're on the lookout for a media buyer who defies the status quo—someone who isn’t afraid to question assumptions, even their own. If you're self-taught, driven by passion, and unafraid to break away from “best practices,” then you might be the right fit for us.
Requirements
Who We’re Looking For:
- Creative Problem-Solver: You understand that today’s media buying isn’t just about following a playbook—it’s about crafting innovative solutions. You know that what worked yesterday might not work today, and you're ready to adapt.
- Skeptic of the Status Quo: You’ve got a sharp eye for spotting when something doesn’t add up, especially when it comes to advice from your Facebook rep. You know that true success in media buying comes from challenging the so-called best practices and finding what really works.
- Process-Oriented, but Flexible: While you thrive on creativity, you also know how to build and follow processes. You're organized, methodical, and know how to keep everything running smoothly—even as you push boundaries.
- Passionate About Your Craft: Media buying is more than just a job for you—it’s your passion. You stay up-to-date with the latest trends, follow the biggest names in marketing, and are always looking for ways to improve your skills.
- Great Communicator: You can clearly articulate your strategies and ideas, both to your team and to clients. You’re not just a behind-the-scenes operator; you’re someone who can confidently lead discussions and present your insights.
What You’ll Be Doing:
- Media Buying on Multiple Platforms: You’ll be managing campaigns across Meta, TikTok, and Google, understanding the nuances of each platform to drive results.
- Creative Strategy Development: With the shift in media buying dynamics, you’ll focus heavily on creative. You’ll work closely with our creative team to develop compelling ads that cut through the noise.
- Identifying and Solving Bottlenecks: When conversions dip or performance lags, you won’t just watch it happen. You’ll dig deep to identify the problem and develop strategies to overcome it.
- Pushing Beyond Comfort Zones: Whether it’s writing copy or diving into a new platform, you’re not afraid to step out of your comfort zone to get the job done.
- Continuous Learning and Improvement: Marketing is always evolving, and so are you. You’re committed to being one of the best in the industry and never stop learning.
Benefits
Why Sweatpants Agency?
We’re not your typical agency. We’re the only agency behind multiple INC #1 fastest-growing companies from scratch. We thrive on innovation, creative problem-solving, and delivering results that make our clients say, “Wow.”
If you’re ready to join a team that values your skills, pushes you to grow, and gives you the freedom to innovate, then we want to hear from you.
Media Buyer Intern
Posted today
Job Viewed
Job Description
Job Description
Location: Vancouver, BC (Remote)
Position: Media Buyer Intern
Salary: $18-$20 per hour
About Ace1 Media
Ace1 Media is a performance-focused digital marketing agency specializing in data-driven campaigns that generate high-quality traffic and maximize revenue. Our team thrives on innovation, creativity, and measurable impact. As we continue to grow, were looking for a motivated Media Buyer Intern to support our campaigns and gain hands-on experience in the fast-paced world of digital advertising.
About the RoleAs a Media Buyer Intern , you'll work closely with our senior media buyers, marketing strategists, and creatives to support the execution and optimization of paid ad campaigns. This is an excellent opportunity to learn how to manage ad accounts, analyze performance, and work within a collaborative digital team --all while contributing to real results.
What You'll Do- Assist in the setup and monitoring of paid media campaigns across platforms such as Meta (Facebook/Instagram) , Google , LinkedIn , and others
- Support day-to-day campaign management, including basic data tracking , reporting , and performance analysis
- Collaborate with the creative team to ensure ads align with brand and audience goals
Conduct competitor and market research to identify trends and opportunities
Help monitor campaign budgets and flag any unusual spend patterns
Stay up to date on platform changes, digital trends, and advertising best practices
Passion for digital marketing, paid media, and performance advertising
Strong interest in data analysis and learning how to make data-driven decisions
Familiarity with social media platforms and digital tools (experience with Meta Ads or Google Ads is a plus)
Excellent communication and organizational skills
A proactive mindset with a willingness to learn and take initiative
Ability to work independently in a remote environment
- Currently pursuing or recently completed a degree in Marketing, Business,Communications, or a related field
- Previous internship, freelance, or academic experience in marketing or media (a plus but not required)
Basic knowledge of Excel/Google Sheets for tracking and reporting
Hands-on training and mentorship from experienced media buyers
Exposure to real ad campaigns and performance marketing strategies
Remote flexibility with a dynamic, collaborative digital team
Opportunity to grow into a full-time or long-term position based on performance
Media Buyer Intern
Posted 9 days ago
Job Viewed
Job Description
Location: Vancouver, BC (Remote)
Position: Media Buyer Intern
Salary: $18-$20 per hour
About Ace1 Media
Ace1 Media is a performance-focused digital marketing agency specializing in data-driven campaigns that generate high-quality traffic and maximize revenue. Our team thrives on innovation, creativity, and measurable impact. As we continue to grow, were looking for a motivated Media Buyer Intern to support our campaigns and gain hands-on experience in the fast-paced world of digital advertising.
About the RoleAs a Media Buyer Intern , you'll work closely with our senior media buyers, marketing strategists, and creatives to support the execution and optimization of paid ad campaigns. This is an excellent opportunity to learn how to manage ad accounts, analyze performance, and work within a collaborative digital team --all while contributing to real results.
What You'll Do- Assist in the setup and monitoring of paid media campaigns across platforms such as Meta (Facebook/Instagram) , Google , LinkedIn , and others
- Support day-to-day campaign management, including basic data tracking , reporting , and performance analysis
- Collaborate with the creative team to ensure ads align with brand and audience goals
-
Conduct competitor and market research to identify trends and opportunities
-
Help monitor campaign budgets and flag any unusual spend patterns
-
Stay up to date on platform changes, digital trends, and advertising best practices
-
Passion for digital marketing, paid media, and performance advertising
-
Strong interest in data analysis and learning how to make data-driven decisions
-
Familiarity with social media platforms and digital tools (experience with Meta Ads or Google Ads is a plus)
-
Excellent communication and organizational skills
-
A proactive mindset with a willingness to learn and take initiative
-
Ability to work independently in a remote environment
- Currently pursuing or recently completed a degree in Marketing, Business,Communications, or a related field
- Previous internship, freelance, or academic experience in marketing or media (a plus but not required)
-
Basic knowledge of Excel/Google Sheets for tracking and reporting
-
Hands-on training and mentorship from experienced media buyers
-
Exposure to real ad campaigns and performance marketing strategies
-
Remote flexibility with a dynamic, collaborative digital team
-
Opportunity to grow into a full-time or long-term position based on performance
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