30 Performance Manager jobs in Canada

Job Description

Join Valsoft as our Finance & Performance Manager and take ownership of portfolio-wide reporting, financial insights, and strategic performance monitoring to support executive decision-making and capital deployment.

ABOUT VALSOFT CORP.:
Established in Canada in 2015, Valsoft has grown to a global portfolio of 118+ companies, acquiring and developing vertical market software companies, enabling each business to deliver the best mission-critical solutions for customers in their respective industries. A key tenet of Valsoft’s philosophy is to invest in well-established businesses and foster an entrepreneurial environment that molds companies into leaders in their respective industries. Valsoft looks to buy, hold and create value through long-term partnerships with existing management. 

INVESTMENT APPROACH:
Unlike private equity and venture capital firms, we are Entrepreneurs who Buy, Enhance and Grow Software Businesses. That’s right; we don’t sell businesses. We form a strategic alliance with existing management teams. We recognize the dedication and perseverance required to create a firm and place a premium on customers’ and workers’ well-being over short-term goals.  

CULTURE:
Valsoft is more than just a place to work; we’re a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel first-day-on-the-job excitement, day after day, creating a culture of high performers and collaboration. We celebrate our milestones, and we’re proud of them. We Dream Big, Stay Humble and Stay Hungry. 

POSITION DESCRIPTION:
We are seeking a strategic leader to serve as the right hand to our Head of Investment Intelligence & Portfolio Monitoring. This leadership position plays a critical role in performance evaluation, sharpening portfolio strategy, and embedding financial rigor across the organization.

The ideal candidate brings strong financial credentials (CPA or CFA), significant experience in investment banking, Big Four advisory, corporate development, or private equity, and a forward-looking mindset centered around data, analytics, and automation.

KEY RESPONSIBILITIES:
• Drive recurring performance monitoring across the portfolio (ARR, churn, margin, FCF, ROI, IRR, etc.)
• Translate financial data into actionable narratives for capital allocation and strategy
• Communicate structured insights to senior executives for strategic decision-making
• Detect value levers and financial red flags across portfolio companies
• Apply VBS benchmarking framework to assess and compare company performance
• Use investment logic (valuation, IRR, MOIC) to guide strategic actions
• Collaborate with BI and Data teams to automate and scale reporting tools
• Own financial governance, metric standardization, audit trails, and data quality
• Contribute to budgeting, forecasting, and KPI alignment
• Analyze trends and build dynamic benchmarks across business units
• Support investor presentations, board materials, and executive reports
• Mentor junior staff and support development of a best-in-class finance team

QUALIFICATIONS:
• CPA and/or CFA designation (mandatory)
• 4–7 years’ experience in investment banking, private equity, Big Four (FDD, TS, M&A), or corporate finance
• Bachelor’s degree in Finance, Accounting, or related field
• Deep knowledge of valuation, investment modeling, and corporate finance
• Strong communication and presentation skills, executive presence
• High intellectual curiosity, ownership mindset, and business judgment
• Strong Excel modeling skills; Power BI, Snowflake, NetSuite, or Salesforce is an asset
• Familiarity with Tableau, Alteryx, Snowflake, and other data tools
• Strong attention to detail and ability to synthesize large data sets

Ready to join a collaborative and innovative team where you can make an immediate impact?

DESCRIPTION :
Rejoignez Valsoft en tant que Directeur Finances & Performance et prenez en charge le reporting financier à l’échelle du portefeuille, la production d’analyses stratégiques et le suivi de la performance afin de soutenir la prise de décision exécutive et le déploiement du capital.

À PROPOS DE VALSOFT CORP. :
Fondée au Canada en 2015, Valsoft possède aujourd’hui un portefeuille mondial de plus de 118 entreprises. Elle acquiert et développe des sociétés de logiciels spécialisées dans des marchés verticaux, leur permettant d’offrir les meilleures solutions critiques à leurs clients dans leur secteur respectif. Un principe fondamental de la philosophie de Valsoft est d’investir dans des entreprises bien établies et de favoriser un environnement entrepreneurial, afin de les façonner en leaders dans leur domaine. Valsoft vise à acquérir, conserver et créer de la valeur grâce à des partenariats à long terme avec les équipes de direction en place.

APPROCHE D’INVESTISSEMENT :
Contrairement aux firmes de capital-investissement et de capital-risque, nous sommes des entrepreneurs qui achètent, développent et font croître des entreprises logicielles. C’est exact : nous ne revendons pas les entreprises. Nous formons une alliance stratégique avec les équipes de direction en place. Nous reconnaissons le dévouement et la persévérance nécessaires pour créer une entreprise, et nous accordons la priorité au bien-être des clients et des employés plutôt qu’aux objectifs à court terme.  

CULTURE :
Valsoft est bien plus qu’un simple lieu de travail : nous sommes une équipe. Lorsque nous affirmons que les gens sont notre plus grand atout, nous le pensons sincèrement. Investir dans nos employés est notre priorité absolue. Nous créons un environnement où nos employés ressentent l’excitation du premier jour, jour après jour, favorisant une culture de performance et de collaboration. Nous célébrons nos réussites, et nous en sommes fiers. Nous rêvons grand, restons humbles et toujours motivés.   

DESCRIPTION DU POSTE :
Nous recherchons un(e) leader stratégique pour agir comme le bras droit de notre chef de l’intelligence d’investissement et du suivi du portefeuille. Ce poste de leadership joue un rôle essentiel dans l’évaluation de la performance, l’orientation stratégique du portefeuille et l’instauration d’une rigueur financière à l’échelle de l’organisation.

Le candidat idéal possède un solide bagage financier (CPA ou CFA), une expérience importante en banque d’investissement, cabinet Big Four, développement corporatif ou capital-investissement, ainsi qu’un esprit tourné vers les données, l’analytique et l’automatisation.

RESPONSABILITÉS PRINCIPALES :
•Suivi régulier de la performance (ARR, churn, marge, FCF, ROI, IRR, etc.)
•Traduire les données financières en recommandations exploitables
•Communiquer des insights clairs aux dirigeants pour orienter les décisions
•Identifier des signaux de valeur et alertes financières dans le portefeuille
•Appliquer le cadre VBS pour évaluer et comparer les performances
•Utiliser la logique d’investissement (valeur, IRR, MOIC) pour guider l’action stratégique
•Collaborer avec les équipes BI et Data pour automatiser les rapports
•Assurer la gouvernance financière, la normalisation des métriques, la qualité des données
•Contribuer à la planification budgétaire, la prévision et l’alignement des KPIs
•Analyser les tendances et construire des benchmarks dynamiques
•Appuyer les présentations aux investisseurs, CA, et rapports exécutifs
•Mentorer les membres juniors et développer une équipe finance de haut niveau

QUALIFICATIONS :
•Désignation CPA et/ou CFA (obligatoire)
•4 à 7 ans d’expérience en banque d’investissement, PE, Big Four (FDD, TS, M&A), ou finance corporative
•Baccalauréat en finance, comptabilité ou domaine connexe
•Excellente maîtrise des évaluations, modèles d’investissement, finance d’entreprise
•Compétences fortes en communication, avec présence exécutive
•Curiosité intellectuelle, sens des affaires, esprit de responsabilité
•Maîtrise d’Excel; connaissances en Power BI, Snowflake, NetSuite ou Salesforce sont un atout
•Familiarité avec Tableau, Alteryx, Snowflake ou outils similaires
•Grande attention aux détails et capacité à synthétiser des données complexes

Prêt(e) à joindre une équipe collaborative et innovante où vous pourrez avoir un impact immédiat ?

Job Description

On-Target Earnings : $80,000 - $90,000

Location : Kelowna, BC (In-Studio)

Benefits : Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership , growth , and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

We keep it transparent and efficient. Here's what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we're both excited, we move forward fast

As our Performance Marketing Manager, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.

This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
• Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
• Continuously test new offers, hooks, formats, and channels to find new growth levers

Direct-Response Copy & Creative

• Write high-converting ad copy, headlines, CTAs, and sales scripts
• Build landing pages, email sequences, VSLs, and sales letters that convert
• Collaborate with our design/video team to create thumb-stopping ad creative

Funnel Strategy & Optimization

• Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
• Build nurturing journeys that segment prospects from TOFU to BOFU
• Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV

Analytics & Reporting

• Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
• Present weekly performance insights to leadership and recommend growth opportunities
• Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)

Collaboration & Project Management

• Work cross-functionally with Sales, Product Marketing, Creative, and Operations
• Manage freelancers or agencies as needed to execute and scale campaigns
• Document winning campaigns, funnels, and learnings in playbooks for repeatable success

Job Description

On-Target Earnings : $80,000 - $90,000

Location : Kelowna, BC (In-Studio)

Benefits : Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership , growth , and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

We keep it transparent and efficient. Here's what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we're both excited, we move forward fast

As our Performance Marketing Manager, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.

This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
• Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
• Continuously test new offers, hooks, formats, and channels to find new growth levers

Direct-Response Copy & Creative

• Write high-converting ad copy, headlines, CTAs, and sales scripts
• Build landing pages, email sequences, VSLs, and sales letters that convert
• Collaborate with our design/video team to create thumb-stopping ad creative

Funnel Strategy & Optimization

• Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
• Build nurturing journeys that segment prospects from TOFU to BOFU
• Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV

Analytics & Reporting

• Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
• Present weekly performance insights to leadership and recommend growth opportunities
• Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)

Collaboration & Project Management

• Work cross-functionally with Sales, Product Marketing, Creative, and Operations
• Manage freelancers or agencies as needed to execute and scale campaigns
• Document winning campaigns, funnels, and learnings in playbooks for repeatable success

Job Description

On-Target Earnings : $80,000 - $90,000

Location : Kelowna, BC (In-Studio)

Benefits : Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership , growth , and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

We keep it transparent and efficient. Here's what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we're both excited, we move forward fast

As our Performance Marketing Manager, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.

This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
• Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
• Continuously test new offers, hooks, formats, and channels to find new growth levers

Direct-Response Copy & Creative

• Write high-converting ad copy, headlines, CTAs, and sales scripts
• Build landing pages, email sequences, VSLs, and sales letters that convert
• Collaborate with our design/video team to create thumb-stopping ad creative

Funnel Strategy & Optimization

• Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
• Build nurturing journeys that segment prospects from TOFU to BOFU
• Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV

Analytics & Reporting

• Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
• Present weekly performance insights to leadership and recommend growth opportunities
• Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)

Collaboration & Project Management

• Work cross-functionally with Sales, Product Marketing, Creative, and Operations
• Manage freelancers or agencies as needed to execute and scale campaigns
• Document winning campaigns, funnels, and learnings in playbooks for repeatable success

Job Description

On-Target Earnings : $80,000 - $90,000

Location : Kelowna, BC (In-Studio)

Benefits : Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership , growth , and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

We keep it transparent and efficient. Here's what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we're both excited, we move forward fast

As our Performance Marketing Manager, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.

This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
• Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
• Continuously test new offers, hooks, formats, and channels to find new growth levers

Direct-Response Copy & Creative

• Write high-converting ad copy, headlines, CTAs, and sales scripts
• Build landing pages, email sequences, VSLs, and sales letters that convert
• Collaborate with our design/video team to create thumb-stopping ad creative

Funnel Strategy & Optimization

• Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
• Build nurturing journeys that segment prospects from TOFU to BOFU
• Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV

Analytics & Reporting

• Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
• Present weekly performance insights to leadership and recommend growth opportunities
• Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)

Collaboration & Project Management

• Work cross-functionally with Sales, Product Marketing, Creative, and Operations
• Manage freelancers or agencies as needed to execute and scale campaigns
• Document winning campaigns, funnels, and learnings in playbooks for repeatable success

Job Description

Description

Exciting news! Embark is moving its headquarters to the financial district in Toronto, ON. effective Q2 2026 ! Until then, our office remains in Mississauga, near Square One and the hybrid work model remains the same (in-office on Tuesdays and Wednesdays of each week).

Are you a data-driven marketer with a growth mindset and a passion for enhancing customer experiences? Do you excel at driving digital registrations & leads through effective campaign optimization and testing new digital channels? As our Performance Marketing Manager, you will play a key role in shaping and executing strategies that drive our digital success. You'll work closely with cross-functional teams and external partners to ensure our marketing efforts are impactful, innovative, and customer-focused.

• Digital Registration & Lead Generation: Develop and execute performance marketing strategies to drive new customer acquisition growth.
• Campaign Optimization: Collaborate with agency partners to scale and optimize paid media campaigns, creating a dynamic digital footprint, especially focusing on Google Ads and Meta Ads (Facebook and Instagram) to place us within a digital arm’s reach of our target audiences.
• Cross-functional Collaboration: Work closely with Marketing, Product, Sales and Finance teams to deliver fully integrated and optimized campaigns.
• Budget Management: Manage the performance marketing budget effectively, allocating resources across the relevant phases of the customer journey.
• Vendor Management: Experience managing relationships with strategic partners and vendors.
• Reporting & Analysis: Develop and maintain internal reporting mechanisms to analyze campaign performance, identifying areas for improvement, and regularly analyze and report on key metrics (CPM, CPC, CPA, LTV, ROAS).
• Data-Driven Culture: Build a performance-based, data-driven culture to drive continuous testing, experimentation, and feedback loops, demonstrating marketing effectiveness and using data-driven insights to optimize strategies.
• New Channel Development: Explore and test new channels, such as TikTok, to expand our reach and drive engagement.
• Customer Centricity: Ensure all marketing strategies are aligned with the goal of enhancing the customer experience and meeting their needs.

• Experience : Minimum of 5 years in performance marketing, media buying, or user acquisition.
• SEM & PPC Expertise: Extensive experience in managing PPC campaigns across Google, Yahoo, and Bing, including remarketing to capture existing demand.
• Digital Platforms: Proven success in planning and buying across key digital platforms (Google, Meta, TikTok, Stackadapt, etc.).
• Analytical Skills: Strong analytical mindset with proficiency in various tools and metrics for campaign analysis and optimization.
• Budget Management: Experience in managing budgets and optimizing spend to drive ROI.
• Communication: Excellent communication and collaboration skills for working with external partners and internal teams.
• Education: Bachelor’s degree or equivalent experience.
• Fintech Experience: Experience in the fintech sector is an asset.
• Growth Mindset: A proactive, innovative approach with a passion for continuous learning and improvement.

• Innovative Environment: Be part of a forward-thinking team that values innovation and experimentation.
• Growth Opportunities: Access to professional development and learning opportunities to advance your career.
• Collaborative Culture: Work in a collaborative, supportive environment that encourages idea sharing and teamwork.
• Impactful Work: Play a significant role in driving our digital success and achieving business goals.

Job Description

On-Target Earnings : $80,000 - $90,000

Location : Kelowna, BC (In-Studio)

Benefits : Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership , growth , and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

We keep it transparent and efficient. Here's what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we're both excited, we move forward fast

As our Performance Marketing Manager, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.

This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
• Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
• Continuously test new offers, hooks, formats, and channels to find new growth levers

Direct-Response Copy & Creative

• Write high-converting ad copy, headlines, CTAs, and sales scripts
• Build landing pages, email sequences, VSLs, and sales letters that convert
• Collaborate with our design/video team to create thumb-stopping ad creative

Funnel Strategy & Optimization

• Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
• Build nurturing journeys that segment prospects from TOFU to BOFU
• Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV

Analytics & Reporting

• Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
• Present weekly performance insights to leadership and recommend growth opportunities
• Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)

Collaboration & Project Management

• Work cross-functionally with Sales, Product Marketing, Creative, and Operations
• Manage freelancers or agencies as needed to execute and scale campaigns
• Document winning campaigns, funnels, and learnings in playbooks for repeatable success

Job Description

On-Target Earnings : $80,000 - $90,000

Location : Kelowna, BC (In-Studio)

Benefits : Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership , growth , and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

We keep it transparent and efficient. Here's what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we're both excited, we move forward fast

As our Performance Marketing Manager, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.

This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
• Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
• Continuously test new offers, hooks, formats, and channels to find new growth levers

Direct-Response Copy & Creative

• Write high-converting ad copy, headlines, CTAs, and sales scripts
• Build landing pages, email sequences, VSLs, and sales letters that convert
• Collaborate with our design/video team to create thumb-stopping ad creative

Funnel Strategy & Optimization

• Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
• Build nurturing journeys that segment prospects from TOFU to BOFU
• Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV

Analytics & Reporting

• Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
• Present weekly performance insights to leadership and recommend growth opportunities
• Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)

Collaboration & Project Management

• Work cross-functionally with Sales, Product Marketing, Creative, and Operations
• Manage freelancers or agencies as needed to execute and scale campaigns
• Document winning campaigns, funnels, and learnings in playbooks for repeatable success

Job Description

On-Target Earnings : $80,000 - $90,000

Location : Kelowna, BC (In-Studio)

Benefits : Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership , growth , and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

We keep it transparent and efficient. Here's what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we're both excited, we move forward fast

As our Performance Marketing Manager, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.

This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
• Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
• Continuously test new offers, hooks, formats, and channels to find new growth levers

Direct-Response Copy & Creative

• Write high-converting ad copy, headlines, CTAs, and sales scripts
• Build landing pages, email sequences, VSLs, and sales letters that convert
• Collaborate with our design/video team to create thumb-stopping ad creative

Funnel Strategy & Optimization

• Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
• Build nurturing journeys that segment prospects from TOFU to BOFU
• Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV

Analytics & Reporting

• Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
• Present weekly performance insights to leadership and recommend growth opportunities
• Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)

Collaboration & Project Management

• Work cross-functionally with Sales, Product Marketing, Creative, and Operations
• Manage freelancers or agencies as needed to execute and scale campaigns
• Document winning campaigns, funnels, and learnings in playbooks for repeatable success