337 Performance Marketing Manager jobs in Canada

Job Description

On-Target Earnings : $80,000 - $90,000

Location : Kelowna, BC (In-Studio)

Benefits : Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership , growth , and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

We keep it transparent and efficient. Here's what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we're both excited, we move forward fast

As our Performance Marketing Manager, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.

This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
• Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
• Continuously test new offers, hooks, formats, and channels to find new growth levers

Direct-Response Copy & Creative

• Write high-converting ad copy, headlines, CTAs, and sales scripts
• Build landing pages, email sequences, VSLs, and sales letters that convert
• Collaborate with our design/video team to create thumb-stopping ad creative

Funnel Strategy & Optimization

• Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
• Build nurturing journeys that segment prospects from TOFU to BOFU
• Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV

Analytics & Reporting

• Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
• Present weekly performance insights to leadership and recommend growth opportunities
• Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)

Collaboration & Project Management

• Work cross-functionally with Sales, Product Marketing, Creative, and Operations
• Manage freelancers or agencies as needed to execute and scale campaigns
• Document winning campaigns, funnels, and learnings in playbooks for repeatable success

Job Description

On-Target Earnings : $80,000 - $90,000

Location : Kelowna, BC (In-Studio)

Benefits : Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership , growth , and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

We keep it transparent and efficient. Here's what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we're both excited, we move forward fast

As our Performance Marketing Manager, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.

This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
• Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
• Continuously test new offers, hooks, formats, and channels to find new growth levers

Direct-Response Copy & Creative

• Write high-converting ad copy, headlines, CTAs, and sales scripts
• Build landing pages, email sequences, VSLs, and sales letters that convert
• Collaborate with our design/video team to create thumb-stopping ad creative

Funnel Strategy & Optimization

• Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
• Build nurturing journeys that segment prospects from TOFU to BOFU
• Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV

Analytics & Reporting

• Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
• Present weekly performance insights to leadership and recommend growth opportunities
• Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)

Collaboration & Project Management

• Work cross-functionally with Sales, Product Marketing, Creative, and Operations
• Manage freelancers or agencies as needed to execute and scale campaigns
• Document winning campaigns, funnels, and learnings in playbooks for repeatable success

Job Description

On-Target Earnings : $80,000 - $90,000

Location : Kelowna, BC (In-Studio)

Benefits : Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership , growth , and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

We keep it transparent and efficient. Here's what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we're both excited, we move forward fast

As our Performance Marketing Manager, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.

This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
• Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
• Continuously test new offers, hooks, formats, and channels to find new growth levers

Direct-Response Copy & Creative

• Write high-converting ad copy, headlines, CTAs, and sales scripts
• Build landing pages, email sequences, VSLs, and sales letters that convert
• Collaborate with our design/video team to create thumb-stopping ad creative

Funnel Strategy & Optimization

• Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
• Build nurturing journeys that segment prospects from TOFU to BOFU
• Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV

Analytics & Reporting

• Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
• Present weekly performance insights to leadership and recommend growth opportunities
• Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)

Collaboration & Project Management

• Work cross-functionally with Sales, Product Marketing, Creative, and Operations
• Manage freelancers or agencies as needed to execute and scale campaigns
• Document winning campaigns, funnels, and learnings in playbooks for repeatable success

Job Description

Description

Exciting news! Embark is moving its headquarters to the financial district in Toronto, ON. effective Q2 2026 ! Until then, our office remains in Mississauga, near Square One and the hybrid work model remains the same (in-office on Tuesdays and Wednesdays of each week).

Are you a data-driven marketer with a growth mindset and a passion for enhancing customer experiences? Do you excel at driving digital registrations & leads through effective campaign optimization and testing new digital channels? As our Performance Marketing Manager, you will play a key role in shaping and executing strategies that drive our digital success. You'll work closely with cross-functional teams and external partners to ensure our marketing efforts are impactful, innovative, and customer-focused.

• Digital Registration & Lead Generation: Develop and execute performance marketing strategies to drive new customer acquisition growth.
• Campaign Optimization: Collaborate with agency partners to scale and optimize paid media campaigns, creating a dynamic digital footprint, especially focusing on Google Ads and Meta Ads (Facebook and Instagram) to place us within a digital arm’s reach of our target audiences.
• Cross-functional Collaboration: Work closely with Marketing, Product, Sales and Finance teams to deliver fully integrated and optimized campaigns.
• Budget Management: Manage the performance marketing budget effectively, allocating resources across the relevant phases of the customer journey.
• Vendor Management: Experience managing relationships with strategic partners and vendors.
• Reporting & Analysis: Develop and maintain internal reporting mechanisms to analyze campaign performance, identifying areas for improvement, and regularly analyze and report on key metrics (CPM, CPC, CPA, LTV, ROAS).
• Data-Driven Culture: Build a performance-based, data-driven culture to drive continuous testing, experimentation, and feedback loops, demonstrating marketing effectiveness and using data-driven insights to optimize strategies.
• New Channel Development: Explore and test new channels, such as TikTok, to expand our reach and drive engagement.
• Customer Centricity: Ensure all marketing strategies are aligned with the goal of enhancing the customer experience and meeting their needs.

• Experience : Minimum of 5 years in performance marketing, media buying, or user acquisition.
• SEM & PPC Expertise: Extensive experience in managing PPC campaigns across Google, Yahoo, and Bing, including remarketing to capture existing demand.
• Digital Platforms: Proven success in planning and buying across key digital platforms (Google, Meta, TikTok, Stackadapt, etc.).
• Analytical Skills: Strong analytical mindset with proficiency in various tools and metrics for campaign analysis and optimization.
• Budget Management: Experience in managing budgets and optimizing spend to drive ROI.
• Communication: Excellent communication and collaboration skills for working with external partners and internal teams.
• Education: Bachelor’s degree or equivalent experience.
• Fintech Experience: Experience in the fintech sector is an asset.
• Growth Mindset: A proactive, innovative approach with a passion for continuous learning and improvement.

• Innovative Environment: Be part of a forward-thinking team that values innovation and experimentation.
• Growth Opportunities: Access to professional development and learning opportunities to advance your career.
• Collaborative Culture: Work in a collaborative, supportive environment that encourages idea sharing and teamwork.
• Impactful Work: Play a significant role in driving our digital success and achieving business goals.

Job Description

On-Target Earnings : $80,000 - $90,000

Location : Kelowna, BC (In-Studio)

Benefits : Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership , growth , and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

We keep it transparent and efficient. Here's what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we're both excited, we move forward fast

As our Performance Marketing Manager, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.

This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
• Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
• Continuously test new offers, hooks, formats, and channels to find new growth levers

Direct-Response Copy & Creative

• Write high-converting ad copy, headlines, CTAs, and sales scripts
• Build landing pages, email sequences, VSLs, and sales letters that convert
• Collaborate with our design/video team to create thumb-stopping ad creative

Funnel Strategy & Optimization

• Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
• Build nurturing journeys that segment prospects from TOFU to BOFU
• Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV

Analytics & Reporting

• Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
• Present weekly performance insights to leadership and recommend growth opportunities
• Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)

Collaboration & Project Management

• Work cross-functionally with Sales, Product Marketing, Creative, and Operations
• Manage freelancers or agencies as needed to execute and scale campaigns
• Document winning campaigns, funnels, and learnings in playbooks for repeatable success

Job Description

On-Target Earnings : $80,000 - $90,000

Location : Kelowna, BC (In-Studio)

Benefits : Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership , growth , and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

We keep it transparent and efficient. Here's what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we're both excited, we move forward fast

As our Performance Marketing Manager, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.

This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
• Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
• Continuously test new offers, hooks, formats, and channels to find new growth levers

Direct-Response Copy & Creative

• Write high-converting ad copy, headlines, CTAs, and sales scripts
• Build landing pages, email sequences, VSLs, and sales letters that convert
• Collaborate with our design/video team to create thumb-stopping ad creative

Funnel Strategy & Optimization

• Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
• Build nurturing journeys that segment prospects from TOFU to BOFU
• Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV

Analytics & Reporting

• Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
• Present weekly performance insights to leadership and recommend growth opportunities
• Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)

Collaboration & Project Management

• Work cross-functionally with Sales, Product Marketing, Creative, and Operations
• Manage freelancers or agencies as needed to execute and scale campaigns
• Document winning campaigns, funnels, and learnings in playbooks for repeatable success

Job Description

On-Target Earnings : $80,000 - $90,000

Location : Kelowna, BC (In-Studio)

Benefits : Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership , growth , and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

We keep it transparent and efficient. Here's what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we're both excited, we move forward fast

As our Performance Marketing Manager, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.

This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels
• Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets
• Continuously test new offers, hooks, formats, and channels to find new growth levers

Direct-Response Copy & Creative

• Write high-converting ad copy, headlines, CTAs, and sales scripts
• Build landing pages, email sequences, VSLs, and sales letters that convert
• Collaborate with our design/video team to create thumb-stopping ad creative

Funnel Strategy & Optimization

• Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls
• Build nurturing journeys that segment prospects from TOFU to BOFU
• Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV

Analytics & Reporting

• Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution
• Present weekly performance insights to leadership and recommend growth opportunities
• Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)

Collaboration & Project Management

• Work cross-functionally with Sales, Product Marketing, Creative, and Operations
• Manage freelancers or agencies as needed to execute and scale campaigns
• Document winning campaigns, funnels, and learnings in playbooks for repeatable success

Job Description

WHO IS RATEHUB?

We’re a company on a mission - We are a unique Canadian Fintech that is the one stop shop for all financial needs of the consumer - Save, Spend, Borrow, Invest, and Protect. Every single team member, from product & engineering to sales & marketing, finance, operations, and everything in between is obsessed with one thing;  helping Canadians make better financial choices. And we’re pretty great at it, too. Via our digital application technology and our award-winning in-house brokerages, we help over 2M Canadians per month make a positive impact on their finances. We have many unique businesses - a mortgage brokerage, a life insurance brokerage, a home and auto insurance brokerage, a mortgage originations and servicing business, a Financial Services Marketplace and a content business across Ratehub and MoneySense. 365 days a year we deliver our users the best online mortgage experience, personalized Credit Card and Loans options, and cheaper auto & home insurance policies than they typically get from their existing financial adviser. 

Changing how people make financial choices isn’t easy, though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected, but that are always interesting, rewarding, and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of people to join us and help lead us forward to continued growth.

We are seeking a full-time Digital Performance Marketing Manager to drive customer and revenue growth. This role will be integral to driving scalable member acquisition growth through optimization, experimentation on existing paid media channels as well as identifying new opportunities. The ideal candidate is a Paid Marketing Subject Matter Expert  - creative, analytical, results-driven, and self-motivated with a passion for producing high quality work and optimizing paid campaigns. 

** This is a posting to build a pipeline for a future Digital Performance Marketing Manager position. We are not actively recruiting for the role right now, but are looking to connect with individuals interested in a future opportunity of this nature.

YOUR RESPONSIBILITIES

• Develop, execute and manage the paid marketing program for Ratehub.ca and its multiple business units (Mortgages, Insurance, Credit Cards, & Banking), to drive brand, lead, and revenue growth 
• Set up, execute, and manage paid marketing campaigns across a variety of channels (Google Ads, Meta, Tiktok, etc) to align with strategy, budget, and performance targets. Campaigns may include:
  • Prospecting
  • Retargeting
  • Remarketing
  • Lookalike
• Develop and implement reporting, dashboards, and analytics to measure and drive campaign performance and ROI across all digital channels, including but not limited to: customer lifetime value, marketing performance, promotions and campaign tracking, ad performance, social media engagement (when applicable to paid campaigns)
• Perform research, analyses, and testing with a variety of tools to gain insights to help shape and optimize marketing strategy 
• Monitor competitors within target markets to develop benchmarks, ideas, identify emerging trends, and drive qualified audiences.

• Constantly test and optimize landing pages (products featured, copy, components used, CTAs) and ad copy
• Monitor and troubleshoot any declines in campaign performance, digging into reasons for changes in performance and improvements that can be made
• Continuously look for ways to improve campaigns and drive growth, and share learnings, best practices, and guidance across the marketing team
• Work closely with Engineering, Product, and Analytics to ensure integrations and events required for campaign tracking and execution, including Google Analytics (GA4) and Google Tag Manager are correctly implemented and maintained and to test any new paid opportunities

YOUR QUALIFICATIONS:

• 5+ years experience executing and optimizing paid marketing campaigns - required
• Demonstrated proficiency with Google Ads, Google Tag Manager, and Google Analytics - required
• Experience with, Meta (Facebook/Instagram) Ads, TikTok Ads, WordPress CMS
• Experience with A/B testing, experimentation methodology, writing ad copy and developing creative assets.
• Ability to make data-driven decisions from interpreting and analyzing data. Experience using tools like Google sheets/excel and user/campaign analytics dashboards/reporting to analyze performance trends
• Comfortable building decks in Google Slides/Powerpoint and presenting to all levels of the organization, when necessary
• Post-secondary education in a related discipline: We value intelligence over relevance
• A resourceful and self-motivated individual, eager to join a fast-growing organization
• An interest in personal finance is a huge bonus
• A strong team player with a caring and attentive attitude
• Ability to communicate effectively in a fast paced environment

CULTURE FIT:

• Members first - we prioritise the interests and needs of our members above all else.We solve member pain points and focus on member satisfaction. We start with members, and end with the P&L.
• Growth mindset  - we set ambitious goals and challenge the status quo. We take responsible risks and are accountable for our actions.
• Better together - we are One team with One common goal. We make our footprint bigger than our foot, leave our egos at the door, support each other to achieve great results as One company. 
• Run after problems - we tackle problems head on and focus on finding solutions. Obstacles are seen as opportunities for growth and innovation. We have the hard conversations and choose the harder right over the easier wrong. And we do it with a smile.
• Measure Learn Iterate Innovate - we focus on getting things done. We measure what matters, iterate, learn, iterate many times in a data-driven way, which is how we will innovate.

JOB PERKS:

• Competitive salary: We know it’s expensive to live/work in Canada
• Remote-first organization: we love opportunities to get together as a team, but for the most part we offer our employees the flexibility to work anywhere in Canada
• Flexible hours: Enjoy a couple more hours of sleep in the morning, if you want
• Benefits: Health is wealth! A benefits package with no employee contribution required
• Perks: RRSP matching program, individual training allowance, fun team socials (remote AND in-person) and more!

Ratehub welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

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