25 Product Launch jobs in Canada

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Product Marketing Manager

Toronto, Ontario Amilia

Posted 15 days ago

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Job Description

Amilia is transforming the recreation and activities market with its innovative, purpose-built SaaS platform. Designed for municipalities, community centers, nonprofits, businesses, and recreation organizations, Amilia SmartRec™ streamlines operations, optimizes facility management, and simplifies program and membership management. 

Since 2009, Amilia has been on a mission to revolutionize how communities connect and participate in activities. By combining cutting-edge technology with deep industry expertise, the software empowers organizations to manage registrations, memberships, facilities, and finances more efficiently while enhancing community engagement. 

Over 1,500 organizations across 6,600 locations in North America rely on Amilia to serve 4.5 million participants and process $750M in transactions annually. 

Caring is at the core of Amilia’s culture: for customers, tailored products, and colleagues alike. Driven by an entrepreneurial spirit and a passion for innovation, this mindset shapes everything we do. 

What you can expect:

At Amilia, we build tech that powers recreation and community organizations — and we’re growing. We’re looking for a Product Marketing Manager to help us shape the narrative of our platform, drive adoption, and bring measurable value to our clients. 

You’ll lead the go-to-market strategy and messaging for key modules, collaborating with product, sales, customer success, and marketing teams. You’ll connect deeply with customers through interviews and advisory groups, translate insights into compelling stories, and ensure every launch is impactful. 

You’re a builder, a communicator, and a collaborator who loves turning customer pain points into product opportunity — and then telling that story in a way that lands. 

You will be responsible for:

Go-to-Market Strategy & Execution

  • Own positioning and messaging for core product areas, grounded in real customer pain points

  • Partner with Product Design and Marketing to "show" the value of the product

  • Plan and execute multi-channel launches (emails, in-product, social, decks, webinars, etc.)

  • Enable Sales and CS with messaging, competitive intel, and objection handling tools

  • Track the competition and highlight Amilia’s differentiators

Customer Insights

  • Conduct interviews, research, and advisory groups to capture customer needs and feedback

  • Analyze product usage and translate insights into improved messaging and retention strategies

  • Build customer-facing materials that speak directly to real use cases and user personas

Product Collaboration

  • Work with Product Managers to validate and influence the roadmap with buyer and user insights

  • Support product discovery and beta phases with advisory group input

  • Help align product capabilities with GTM strategies and ensure clear internal communication

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Senior Product Marketing Manager

Vancouver, British Columbia SAP

Posted 2 days ago

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Job Description

**We help the world run better**
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
**Summary:**
SAP Build is a comprehensive suite of low-code, pro-code and Generative AI tools designed to accelerate application development and automation. As an integral part of SAP's Business Technology Platform (BTP), it drives significant growth and receives rave reviews from customers, developers, and industry analysts alike.
With SAP Build, users tap into its AI capabilities to create and extend applications, automate business processes, and design custom digital workspaces using either low-code or pro-code development with enhanced generative AI assistance. This suite helps organizations to build rapidly, adapt swiftly to market demands, and ensure seamless integration across systems.
**The Role:**
This role will focus on driving product marketing for the next phase of SAP Build's portfolio evolution, which includes enhanced generative AI capabilities, new AI driven developer experiences, expanded support for application development and automation for both SAP and non-SAP systems and building upon the new commercial model and embedded entitlements in all the SAP Business Suite.
As a Senior Product Marketing Manager, your work will have a direct impact on SAP Build's success. You will help define, execute, and communicate the value proposition of SAP Build. You will launch new capabilities, support our go-to-market (GTM) strategy, create impactful marketing content, and support field enablement efforts.
**The Team:**
Our team is responsible for Product Marketing & Solution Marketing for SAP Build. We are a high-energy, fast-paced global team of experts leading some of the most innovative products and services at SAP. We foster a data-driven culture and strive for excellence, encouraging growth and continuous learning for all team members. We work as a cross-functional team closely aligned with our Product Management team and various other areas. Join us if you are ready to collaborate with the best in the industry.
**TASKS:**
+ Working with the product management and development team to drive product strategy and roadmap
+ Collaborating with SAP customers and partners to understand key market feedback and inform product decisions
+ Analyze sales and adoption trends to identify GTM motions
+ Identifying the value proposition of SAP Build and its integration with other lines of business solutions (e.g. S/4, SuccessFactors)
+ Work with SAP's Partner team to extend the market presence of SAP Build's capabilities through the ecosystem.
+ Supporting Analyst inquiries
+ Assisting with the technical review of marketing assets
+ Presenting in partner and sales enablement activities
+ Take point as a key stakeholder in the pricing and packaging of SAP Build
**EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES**
+ Bachelor's or Master degree with specialization in Marketing /Computer Science / Information Technology / Business Administration preferred
+ Understanding of AI trends as it pertains to cloud platform, industry landscapes and development
+ Experience working with B2B sales organizations supporting sales cycles, building technical demos and engaging directly with customers and prospects
+ Self-starter with passion to be a hands-on expert in the required filed
+ Customer orientation with a strong focus on quality
**PREFERRED SKILLS**
+ Strong analytical and logical skills
+ Strong communication profile with the ability to articulate and present complex topics to senior level audience
+ Ability to understand and analyze customer needs, synthesize requirements and drive execution towards successful delivery
+ Good collaboration skills and relationship building with cross-functional teams
+ Ability to work in an international team
+ Willingness to travel worldwide
**WORK EXPERIENCE**
+ Minimum 4 years of related product marketing or product management experience within the software industry
**Bring out your best**
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
**We win with inclusion**
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: .
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. ( Specific conditions may apply for roles in Vocational Training.
**EOE AA M/F/Vet/Disability:**
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the hourly base salary rate range applicable for the posted role. The targeted range for this position is 102,400 - 214,300(CAD) CAD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. SAP offers limited benefits for employees hired into hourly or like roles subject to appliable plan/policy terms. A summary of benefits and eligibility requirements can be found by clicking this link: .
Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in the Quebec.
Requisition ID: | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
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Senior Manager, Product Marketing

Sun Pharmaceuticals, Inc

Posted 2 days ago

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Job Description

**Job purpose**
As the Senior Manager, Product Marketing, you will be responsible for the life cycle management of Sun Pharma Canada Incs. (SPCI) Generic & OTC Portfolio, inclusive of all New Product Launches and existing Product Marketing activities. As a valuable member of the Canadian Commercial Team, you will be responsible for the development of strategic and tactical initiatives aimed at increasing product revenue, profitability and market share. You will use your years of pharmaceutical marketing experience to manage the lifecycle of SPCIs existing product portfolio, while working to grow strategic segments of our overall Canadian Generic and OTC offering. Using your strong project management skills, you will manage all Pre and Post launch requirements, ensuring key milestones and activities are met to ensure commercial readiness. In addition, you will work closely with the Product, Manager (Marketed Products) to ensure a robust product life cycle process is in place for the entire portfolio.
**Duties and responsibilities**
+ Manage all New Product Launches from a Product Marketing perspective, including forecasting and product tracking.
+ Work with Business Development and Portfolio Management to identify and recommend future product opportunities, in line with company goals and objectives
+ Work with a cross functional team related to pre-launch, launch and post-launch activities pproviding feedback on key launch features with the Launch Team on trade dress, pack sizes and SKU, artwork design, brand name etc.
+ Lead the preparation and submission of long-term and annual product sales budgets and quarterly estimates based on historical performance, external and internal factors and sales intelligence
+ Manage complete lifecycle of product portfolio, including launch strategies, pricing and sku optimization, market share and penetration targets through to product discontinuation
+ Monitor external market conditions and adjust launch activity timing accordingly
+ Support our Wholesaler Trader Manager with securing wholesaler set-up information.
+ Ensure finished good samples are available prior to launch in order to generate marketing materials and prelaunch sales tools
+ Facilitate monthly launch forecast review meetings with Commercial Operations and communicate any changes to internal stakeholders. Transition product launch forecast to regular demand with Supply Chain.
+ Work closely with Marketing, Manager to deliver training for all new product launches to internal commercial team
+ Manage and Develop strategic product marketing plans through insightful interpretation of evolving stakeholder strategies, competitive intelligence and overall industry knowledge
+ Prepare regular reports and communication on changing market dynamics (political, legal, and economical) and potential impact on industry, customers and company
+ Manage the intake of competitive and industry intelligence to identify risks and opportunities that exist within existing portfolio and future pipeline
+ Work closely with Sales and Customer Service in identifying competitive opportunities or potential risks to monthly performance targets.
+ Working with Marketing Manager to ensure all digital and print material related to product information is relevant, up to date and effective
+ Working with Commercial Operations, develop product and sales promotions to reduce inventory obsolescence
+ In collaboration with the Sales and Commercial Finance teams, work on annual sales objectives, promotional allowances and profitability objectives to establish agreed upon growth and market share targets
**Qualifications**
+ Minimum of a University degree, preferably in a Commerce or related stream.
+ Three (3) to five (5) years of experience in a Marketing, or Commercial Operations
+ 10+ years of Pharmaceutical industry experience
+ Software: SAP, Advanced Microsoft Excel + Office Suite.
+ Experience working in the generic pharmaceutical industry or a similar commodity-driven healthcare industry.
+ Experience in Product Management, preferably in the Generic Industry
+ Experience working with IQVIA data, advanced Excel skills a must
+ Exposure and experience working with multiple internal stakeholders such as supply chain, finance, sales and marketing.
+ Strong communication skills, both oral and written
+ Demonstrated ability to work under pressure; strong ability to navigate conflicting priorities between stakeholders
+ Strong interpersonal skills, experience working in a highly dynamic team environment
+ Ability to decide based on qualitative and quantitative data
+ Exhibits creativity in problem solving
+ Ability to understand competitive activity and use it to build market opportunities
**Working conditions**
+ Hybrid Role
+ General office conditions
+ Role is required to travel 10% within Canada
**Physical requirements**
N/A
**Direct reports**
1
We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.
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