1 Senior Media Planner jobs in Canada

Senior Media Planner

Toronto, Ontario Starcom Melbourne

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Job Description

Company description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is that human experiences drive impact through tangible results . Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.

You will be joining a well recognised agency with credentials :

  • Great Places to Work certified two years in a row
  • Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
  • 2022 Media Agency of the Year
  • 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Overview

This Senior Planner at Starcom will be a performance-media leader on a broader strategy team, which pursues and activates against data and meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skillset includes analytical skills, math proficiency , and a solid understanding of how to tie platform reporting to consumer actions and behavior. Attention to detail, comfort presenting, and an ability to coach are all essential. Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Responsibilities

  • Responsible for client relationship management, project tracking and organization
  • Responsible for day to day oversight on campaigns, with a particular focus on reporting and optimization
  • Analyzing campaign performance daily, compiling / checking reports from partners and CM360 and working towards optimization
  • Gathering and analyzing marketing, industry, and geographic landscape research to determine how best to respond to the client’s advertising and media needs
  • Understanding marketing objectives and how they translate into media
  • Developing an understanding of the client’s business and competitive landscape
  • Overseeing budget allocations across media resulting in strategic and effective media plans
  • Presenting plans to the client, and guiding planners on development and creation of strategy and decks
  • Clearly communicating media objectives , strategies and executional guidelines to execution teams and external partners
  • Maintaining strong relationships with media suppliers
  • Utilization and knowledge of syndicated media, research, and other data resources
  • Active ownership of internal and external status documents and meetings
  • Developing POVs Collecting and managing data to ensure monthly billing is accurate and on time
  • Qualifications

  • Understanding of the digital performance marketing ecosystem 2-3 years experience planning online and offline channels with emphasis on digital and performance media
  • Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
  • Strong written and verbal communication and presentation skills
  • Demonstrated experience in negotiation
  • Able to work successfully within a team, owning projects and knowing when to delegate to manage a high volume client, while meeting deadlines
  • Demonstrated critical thinking and problem solving abilities
  • Strong analytical abilities & proficiency in math
  • Ability to effectively utilize media research and reporting resources
  • Technical proficiency , particularly with media systems and MS Excel, Word and PowerPoint
  • Additional information

    Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.We thankall candidates for their interest in Starcom however, only those candidatesselected for an interview will be contacted

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    Lead, Social Media & Content Strategy

    Laval, Quebec Linen Chest

    Posted today

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    Job Description

    Job Description

    Job Description

    Description de l'entreprise

    Lead, Social Media & Content Strategy

    Remote | 1-Year Maternity Leave Contract (Potential for Extension)

    Linen Chest is looking for a creative, strategic, and hands-on social media lead to join us for a 1-year maternity leave contract, with the potential to extend. In this role, you’ll guide the voice and content strategy for one of Canada’s most-loved home retailers.

    You’ll own our organic social presence and influencer program—from high-level strategy to daily publishing, performance tracking to creator partnerships. You’ll collaborate with our creative, marketing, eComm, and retail teams to bring campaigns to life and ensure content stays relevant, on-brand, and engaging.

    Description du poste

    What You’ll Do

    • Build and execute platform-specific strategies for Instagram, TikTok, Facebook, Pinterest, and YouTube
    • Manage the daily content calendar, publishing schedule, and community engagement
    • Collaborate on content creation and maintain a consistent, elevated brand look and feel
    • Lead influencer and creator partnerships—from outreach to execution and performance tracking
    • Align social content with product launches, promos, and omnichannel campaigns
    • Host giveaways to drive growth and engagement
    • Respond to comments and DMs, and monitor brand mentions to stay connected with our audience
    • Track KPIs using analytics tools and adjust strategy based on performance
    • Stay current on platform trends, algorithm changes, and new content formats
    • Partner with paid media to amplify organic content
    Qualifications

    Skills & Qualifications

    • 3–5 years of experience in social media strategy and execution
    • Proven experience managing influencer relationships and campaigns
    • Strong understanding of content performance across social platforms
    • Comfortable using tools like Hootsuite, Canva, CapCut, and native publishing/analytics features
    • Data-driven mindset with experience interpreting social metrics
    • Highly organized and self-motivated, especially in a remote work environment
    • Bilingual (English/French) is a plus


    To Apply

    Send us your resume along with links or samples of your best social and influencer work.



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