23 Advertising Copy jobs in Canada

Digital Marketing & Content Manager

New
Vancouver, British Columbia A & A Customs Brokers

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Salary: Competitive, commensurate with experience

Job Description

We are seeking an experienced and performance-driven Digital Marketing & Content Manager to lead the optimization and management of our digital presence across four distinct brands. This is a critical role responsible for ensuring our websites are consistently updated, discoverable, and delivering measurable results in traffic, lead generation, and conversion.

The ideal candidate will bring hands-on expertise in website management, technical and local SEO, Language Engine Optimization (LEO), user journey analysis, and funnel optimization. Experience with tools such as SEMrush (for positioning and technical audits), Ahrefs (for SEO cross-checking), and Screaming Frog (for structural site audits) is highly desired. Familiarity with marketing platforms like Salesforce, HubSpot (aspirational), Google Tag Manager, and email marketing tools such as Mailchimp or Constant Contact will be considered strong assets.



This role reports directly to Anum Rahiman, Director of Growth, and is expected to collaborate with cross-functional teams, manage external vendors, and take complete ownership of web performance as well as content creation and management.



About Us:
A&A Customs Brokers
Website:
/>With over 45 years of expertise, A&A specializes in serving large and enterprise clients, navigating complex customs requirements to ensure smooth, compliant cross-border transactions.

BorderBuddy Customs Brokers
Website:

BorderBuddy caters to individuals, SMBs, and e-commerce clients, offering simple, fast, and digital-focused customs clearance solutions, backed by expert guidance.

Zipments
Website:
/>Our trade tech SaaS platform empowers businesses with tools for cross-border shipping, including HS classification, duty and tax calculation, and invoice automation. Zipments is a growing startup in the trade technology space.

Borderlineups
Website:

Border Line Up provides real-time border wait times and live camera feeds across the lower mainland



Role Overview
This role is responsible for the strategic and tactical performance of all company websites (A&A, BorderBuddy, Zipments, and Borderlineups) with the goal of increasing visibility, driving organic lead acquisition, and improving overall digital effectiveness. The successful candidate will demonstrate strong technical SEO skills, a deep understanding of web analytics, and a proactive approach to optimizing user experiences and funnel flows.

You will:

  • Own and manage all corporate websites lead strategy, updates, optimization, and performance tracking for all four brand sites, ensuring they are accurate, discoverable, fast, and aligned with business goals.
  • Own creating and managing all website and social content write, edit, and publish compelling content that maintains a consistent brand voice across all digital channels.
  • Own the measurement and analytics of web performance report on rankings, funnel flows, conversions, and lead generation using tools such as Google Analytics 4, Search Console, SEMrush, and Ahrefs.
  • Own our social media presence plan, schedule, and execute strategies for growth, engagement, and lead generation across platforms.
  • Manage vendor relationships and ensure website and marketing strategies are aligned with broader business goals.



This is an individual contributor role with full ownership of web, SEO, and social performance management. No direct reports.

You will also be responsible for driving lead generation initiatives tailored for BorderBuddy, A&A, and Zipments users.



Key Responsibilities:

  • Own and Manage All Corporate Websites
    • Lead strategy, updates, optimization, and performance tracking for four websites (A&A, BorderBuddy, Zipments, and BorderLineups), ensuring they are accurate, discoverable, fast, and aligned with business goals.
  • Content Ownership Across Web and Social
    • Create, manage, and optimize written and visual content for web pages, blogs, and social platforms, maintaining a consistent brand voice across all channels. Ensure site content is regularly updated, accurate, SEO-optimized, and indexed by search engines and AI platforms (e.g., ChatGPT).
  • Own the Measurement and Analytics of Web Performance
    • Use Google Analytics 4, Search Console, and SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog) to monitor traffic, rankings, conversions, and funnel performance. Generate performance reports and proactively identify and implement CRO (conversion rate optimization) strategies.
  • Own Our Social Media Presence
    • Build and execute social strategies for all brands. Plan, schedule, and publish content. Track engagement, grow reach, and align social efforts with lead generation and marketing campaigns.
  • Drive SEO and LEO Performance
    • Implement technical and on-page SEO strategies, manage schema markup, improve page speed, and optimize for local discoverability to increase organic visibility and traffic.
  • Lead Vendor and Partner Coordination

    • Oversee third-party vendors (e.g., Google Ads agencies, freelancers) and collaborate with in-house teams for design and execution support. Coordinate digital performance efforts through platforms like Salesforce, Google Tag Manager, Mailchimp, and automation tools such as Zapier or Airtable.
  • Align Website, Content, and Social Strategies
    • Ensure consistency and reinforcement across digital channels by aligning website updates, content creation, and social media strategies with broader marketing and business goals.
  • Define Success Metrics and Report Progress
    • Establish and communicate KPIs for SEO, web performance, content, and lead generation. Report regularly on progress and outcomes to leadership.



Job Requirements

  • Minimum of 35 years of experience in web management and SEO, preferably in a performance-driven B2B environment
  • Demonstrated expertise in Google Analytics 4, Google Search Console, and industry-standard SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog)
  • Strong understanding of technical SEO, local search optimization, schema markup, and page speed optimization
  • Proven ability to improve site performance through funnel optimization and CRO (conversion rate optimization) techniques
  • Experience managing websites built exclusively on Webflow, with the ability to independently update content and make structural changes.
  • Comfortable interpreting data to drive strategic decisions and reporting on KPIs to leadership
  • Experience collaborating with internal creative teams and external marketing vendors
  • Experience creating and managing brand-aligned content for web and social media, including strategy, copywriting, and post scheduling
  • Experience with marketing tools such as Salesforce, Google Tag Manager, and email marketing tools (Mailchimp or Constant Contact) is preferred
  • Familiarity with automation tools like Zapier or Airtable is a plus
  • Highly organized, self-motivated, and capable of working independently in a fast-paced remote environment
  • Familiarity with the customs brokerage, logistics, or eCommerce industries is an asset

Compensation & Employment Type

  • Employment Type: Full-Time
  • Location: Remote
  • Compensation: Competitive, commensurate with experience
  • Benefits: Comprehensive health and wellness benefits plan, employer-supported retirement contributions, and flexible work arrangements

Why Join Us?

  • Take ownership of digital strategy across three growing and innovative brands
  • Join the Growth of a Cutting-Edge SaaS Product! Zipments stands at the forefront of innovation, fueled by substantial investments in technology, automation, and AI. We're not just envisioning modernizationwe're actively bringing it to life.
  • Work at the intersection of trade tech, logistics, and SaaS in a space primed for disruption and growth
  • Join a team that values autonomy, results, and forward-thinking strategies
  • Contribute to meaningful projects with direct visibility into business outcomes
  • Customs brokerage is a traditional and slow-moving industry, but were here to revolutionize it with cutting-edge solutions and forward-thinking strategies
  • Enjoy the flexibility of working from home, empowering you to balance work and life effectively.
  • Access a comprehensive group benefits plan and EAP that supports your well-being.
  • Secure your financial future with employer-supported retirement contributions.
  • Youll shape our brand voice across web and social, making a visible impact on how we show up digitally every day

remote work

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Ecommerce Marketing & Content Manager

New
Montréal, Quebec OLIVER Agency - North America

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Job Description

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Ecommerce Marketing & Content Manager, B2B

Location: Montreal, QC

About the role:

We're looking for a bilingual (French & English) B2B eCommerce Marketing & Content Manager to join our team. Reporting to the B2B eCommerce Manager, you'll be the driving force behind our digital marketing strategies, helping to grow our online presence and drive sales through compelling content and data-driven decision making.

What you will be doing:
  • Manage our digital content strategy across web, email, and multichannel campaigns
  • Own the execution of our national email program, including calendar management, creative development, and stakeholder approvals
  • Drive website optimization through content management and performance analysis
  • Collaborate with Studio teams to develop engaging digital assets
  • Manage marketing budget allocation and track RO
  • Partner with cross-functional teams (eCom, Brand, Sales, Commercial Ops) to align marketing initiatives with business objectives
  • Monitor and analyze website metrics and CRM performance to uncover optimization opportunities
  • Execute marketing test & learn initiatives to continuously improve performance
  • Conduct competitive analysis and stay ahead of industry trends
  • Build and present comprehensive reports on marketing and site KPIs
What you need to be great in this role:
  • 3-6 years of experience taking ideas from concept through to execution and 1 year minimum specific to eCom
  • Fluency in both French and English
  • Proven experience in eCommerce marketing and content management
  • Experience with Content creation, CRM (SalesForce Marketing Cloud) and Website content (Youtube, CloudCraze, Drupal, HTML) 
  • Analytical skills with ability to interpret data from various sources and provide actionable insights (HotJar, Adobe Analytics, SalesForce Marketing Cloud, primary research, etc )
  • Project management skills and experience with agile methodologies
  • Ability to manage multiple priorities in a fast-moving environment
  • Data visualization and reporting skills
  • Strategic thinking with a results-driven approach
  • Experience in B2B marketing preferred

At the time of this posting, the base salary for this position may range from CAD$85,000.00 to CAD$95,000.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER's total compensation package.

Req ID: 13438#LI-midsenior

Our values shape everything we do:

Be Ambitious  to succeed 

Be Imaginative  to push the boundaries of what's possible 

Be Inspirational  to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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Marketing Content and Distribution Leader

New
Edmonton, Alberta Ascendant Financial

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Job Description

Job Description

Salary: Based on experience

Marketing Content and Distribution Leader

Full-Time | Permanent | Ascendant Financial & Wealth on Main Street | Remote or In Team Support Centre (Alberta time zone preferred) | Canada/US



Ascendant Financial is North Americas most highly respected leader in the Infinite Banking Concept, with a rapidly growing client base. Were expanding our patented Marketing Assembly Line to ensure that no content dies on a hard drive. Every podcast, webinar, live event, and quarterly book is transformed into fully repurposed assets that grow our reach, engagement, and revenue.

We are seeking a full-time Marketing Content and Distribution Leader to own, optimize, and scale this process. Youll be the operator who keeps the assembly line moving at speed, maintains brand and compliance integrity, manages creatives and vendors, and delivers reporting that allows us to optimize in real time.


Your Mission

  • Own, optimize, and scale the Marketing Assembly Line transforming raw content into a consistent flow of high-performing, repurposed assets.
  • Ensure every piece of content is fully leveraged into short-form videos, SEO articles, social carousels, emails, and more.
  • Deliver measurable engagement, ROI, and efficiency gains while ensuring brand and compliance integrity.

What Youll Be Doing


Content Operations & Workflow

  • Map and document every step from capture to publish.
  • Maintain throughput speed and ensure content is repurposed within target timelines.
  • Oversee publishing consistency across all channels.

Multi-Channel Distribution

  • Repurpose content into short videos, SEO articles, email snippets, carousels, and posts.
  • Optimize for SEO, engagement, and performance across digital platforms.

Team & Vendor Coordination

  • Manage creatives, vendors, and team members to deliver on time without leadership intervention.
  • Implement project management systems and SOPs to keep everything running smoothly.

Reporting & Optimization

  • Produce monthly reports showing asset volume, performance, conversions, and cost efficiency.
  • Track KPIs such as throughput, output volume, engagement, SEO growth, and repurposing ratios.
  • Identify top-performing formats and refine workflows for maximum ROI.

What You Bring

  • Minimum of 5 years experience in an entrepreneurial or agency environment.
  • Proven expertise in content operations and project management.
  • Strong knowledge of multi-channel marketing (SEO, social, email).
  • Experience managing creative teams and vendors.
  • Detail-oriented, process-driven, and data-informed.

Success Looks Like

  • Every raw content source yields multiple repurposed assets.
  • Consistent publishing with zero missed deadlines.
  • Engagement growth across platforms (CTR, watch time, saves, shares).
  • Organic SEO rankings and traffic are steadily increasing.
  • Clear, visible ROI through performance dashboards.

Why Ascendant Financial?

Youll be joining a profitable, fast-growing, purpose-driven company that values innovation, high performance, and making a real impact on peoples financial futures.

We dont just talk about changing the industry we do it.


Apply Now

If youre ready to take complete ownership of scaling our Marketing Assembly Line in a high-growth, high-impact environment, we want to meet you. Send your cover letter, resume and a sample or example of work relevant to this role on a specific content or distribution project you implemented that drove measurable results.

Deadline to apply: August 26, 2025


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Content Marketing Coordinator

Mississauga, Ontario Dexterra

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Job Description

**Company Description**
**Who Are We?**
**Dexterra Group**
is a fast-growing, financially strong, publicly listed company (TSX:DXT). We have a far-reaching presence across the entire continent North America with hundreds of full-time and part-time opportunities at any given time. We aim to provide our people with more than just a job u2013 we offer fulfilling opportunities in a culture that promotes stability, diversity and inclusion, camaraderie, employee recognition, work-life balance, and doing what you love. For over 75 years, the companies that began independently, and now form Dexterra Group, have been dedicated to serving North American clients to create and manage built environments that play a vital role in our economy and our local communities.
Thatu2019s something weu2019re truly proud of.
**_Work That Matters, People Who Care._**
**Job Description**
Are you a natural storyteller with a knack for turning complex ideas into compelling content? Do you enjoy writing for different audiences and platforms?
Weu2019re looking for a
**Content Marketing Coordinator**
whou2019s curious, collaborative, and ready to grow their communications career. In this role, youu2019ll help shape the voice of our company brand through long-form content that informs, inspires, and connects.
**What''s the job?**
.As our
**Content Marketing Coordinator** , youu2019ll be a key player in our storytelling efforts. Your responsibilities will include:
Writing and editing
**long-form**
content such as blogs, webpages, and internal communications that reflect our brandu2019s tone and values.
Researching a wide range of topics relevant to our industries, (such as facilities management, remote workforce accommodations, infrastructure support services etc.) and turning them into engaging narratives.
Supporting content planning, identifying editorial gaps, and collaborating with stakeholders across the business.
Ensuring content meets SEO, accessibility, and editorial best practices, and tracking performance metrics to help us improve.
Working with teammates to adapt and amplify content across channels.
Monitoring industry trends and news that could shape our content strategy.
Contributing to cross-functional projects and bringing fresh ideas to the table.
**Qualifications**
**Who Are We Looking For?**
**_A Great Attitude!_**
A post-secondary degree or diploma in
**Marketing** , Public Relations, Journalism, or a related field.
2-4+ years of demonstrated experience in a B2B
**content** , communications, or marketing role.
Strong writing and editing skills, ideally with knowledge of Canadian Press style with a solid grasp of clarity, structure, and tone.
A solid understanding of
**SEO**
and
**B2B**
content strategy.
Familiarity with media monitoring tools (such as Meltwater) and CMS platforms (such as WordPress).
Highly organized and detail-oriented, able to meet tight deadlines.
Confidence in researching unfamiliar topics and turning them into accessible content.
A collaborative mindset and ability to balance creative input and team feedback.
**Additional Information**
**WHATu2019S IN IT FOR YOU?**
Be part of an industry that''s more important than ever!
Career advancement opportunities.
Employee Referral Program!
We are growing!
Dexterra Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteransu2019 status, Indigenous status, or any other legally protected factors. Accommodation are available upon request throughout the during the selection process.
We thank all applicants for their interest and will contact those candidates selected for interview.
**Please note, we are not accepting candidates from placement agencies at this time.**
#IND3
This advertiser has chosen not to accept applicants from your region.

Content Marketing Coordinator

Mississauga, Ontario Dexterra

Posted today

Job Viewed

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Job Description

**Company Description**
**Who Are We?**
**Dexterra Group**
is a fast-growing, financially strong, publicly listed company (TSX:DXT). We have a far-reaching presence across the entire continent North America with hundreds of full-time and part-time opportunities at any given time. We aim to provide our people with more than just a job u2013 we offer fulfilling opportunities in a culture that promotes stability, diversity and inclusion, camaraderie, employee recognition, work-life balance, and doing what you love. For over 75 years, the companies that began independently, and now form Dexterra Group, have been dedicated to serving North American clients to create and manage built environments that play a vital role in our economy and our local communities.
Thatu2019s something weu2019re truly proud of.
**_Work That Matters, People Who Care._**
**Job Description**
Are you a natural storyteller with a knack for turning complex ideas into compelling content? Do you enjoy writing for different audiences and platforms?
Weu2019re looking for a
**Content Marketing Coordinator**
whou2019s curious, collaborative, and ready to grow their communications career. In this role, youu2019ll help shape the voice of our company brand through long-form content that informs, inspires, and connects.
**What''s the job?**
.As our
**Content Marketing Coordinator** , youu2019ll be a key player in our storytelling efforts. Your responsibilities will include:
Writing and editing
**long-form**
content such as blogs, webpages, and internal communications that reflect our brandu2019s tone and values.
Researching a wide range of topics relevant to our industries, (such as facilities management, remote workforce accommodations, infrastructure support services etc.) and turning them into engaging narratives.
Supporting content planning, identifying editorial gaps, and collaborating with stakeholders across the business.
Ensuring content meets SEO, accessibility, and editorial best practices, and tracking performance metrics to help us improve.
Working with teammates to adapt and amplify content across channels.
Monitoring industry trends and news that could shape our content strategy.
Contributing to cross-functional projects and bringing fresh ideas to the table.
**Qualifications**
**Who Are We Looking For?**
**_A Great Attitude!_**
A post-secondary degree or diploma in
**Marketing** , Public Relations, Journalism, or a related field.
2-4+ years of demonstrated experience in a B2B
**content** , communications, or marketing role.
Strong writing and editing skills, ideally with knowledge of Canadian Press style with a solid grasp of clarity, structure, and tone.
A solid understanding of
**SEO**
and
**B2B**
content strategy.
Familiarity with media monitoring tools (such as Meltwater) and CMS platforms (such as WordPress).
Highly organized and detail-oriented, able to meet tight deadlines.
Confidence in researching unfamiliar topics and turning them into accessible content.
A collaborative mindset and ability to balance creative input and team feedback.
**Additional Information**
**WHATu2019S IN IT FOR YOU?**
Be part of an industry that''s more important than ever!
Career advancement opportunities.
Employee Referral Program!
We are growing!
Dexterra Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteransu2019 status, Indigenous status, or any other legally protected factors. Accommodation are available upon request throughout the during the selection process.
We thank all applicants for their interest and will contact those candidates selected for interview.
**Please note, we are not accepting candidates from placement agencies at this time.**
#IND3
This advertiser has chosen not to accept applicants from your region.

Content Marketing Specialist

New
Calgary, Alberta Targeted Talent

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Job Description

Job Description

Our client is a complete Digital Asset Management Platform (SaaS) providing an all-in-one hosting solution for videos, audio, images, and podcasts. The company’s SaaS solution provides our clients a platform to manage, enhance, embed, and publish content while they monitor and analyze in real-time the engagements with their clients and viewers.

The role

We are seeking a driven, detail-oriented Content Marketing Specialist to join our growing team. Reporting to the CMO and playing a key role in our marketing strategy, this role will be responsible for leading and executing our content, email, social, and sales material support initiatives.

If you are a content marketer with a conversion-driven mindset and you’re looking to be a part of a company that truly wants to make a difference, this role is for you.

Daily responsibilities

  • Write and edit high-quality content (blogs, social media posts, case studies, landing pages, emails, sales materials, etc).
  • Monitoring site metrics and identifying content optimization opportunities.
  • Manage company’s blog and resources, building a strategic content calendar that prioritizes topics that support lead generation objectives.
  • Understand new features and solutions, create content marketing, and adjust per channel.
  • Manage the creative review process touchpoints, external and internal.
  • Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
  • Growing our subscriber base by providing them with regular, helpful content.
  • Gathering customer feedback on documentation to improve usability.
  • Generating innovative ideas for content and workflow solutions.
  • Researching and editing existing documents and resources.
  • Collaborate with design, sales, and customer success to create collateral that supports company objectives.
  • Conduct ongoing keyword and competitor research in order to create content for the site, landing page, on platform pages.
  • Support the marketing team in any other duties as assigned.
  • Collaborating with product marketers, sales, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Creating high-quality, value-driven GRC resources that drive leads, subscribers, and awareness (user guides, technical overviews, ebooks, whitepapers, infographics, templates, etc.)

Requirements

  • Fluent English.
  • BA/BS in business preferred or equivalent experience.
  • Strong writing, analytical, and presentation skills—so much so that you can take even the most complex processes and technologies and translate them into simple and digestible content (written, graphic, and verbal).
  • Comfortable with technology and can pick up new platforms, tools, and features quickly.
  • You think marketing software is anything but boring.
  • 3+ years experience in SaaS B2B content marketing with improving organic performance and SEO.
  • Experience on the latest tactics and algorithm changes to drive qualified organic traffic.
  • A portfolio of B2B marketing writing samples is required.
  • A self-starter with excellent project management skills and the ability to lead and manage time-sensitive, cross-functional initiatives in a fast-paced, highly entrepreneurial environment with little supervision.
  • Experience executing a variety of marketing initiatives as part of managing an integrated content marketing program – e.g., developing, writing, and editing a variety of marketing assets and other content, including white papers, case studies, e-books, guides, web copy, and digital ads.
  • Proficiency with Adobe Creative Suite (InDesign, Photoshop)
  • Expert knowledge of Google Search Console, Google Analytics, and SEMrush.
  • Experience using marketing automation tools like Pardot, Marketo, or HubSpot

Compensation Package

Base Salary | Monthly Commission | Team Goals (Q/Y) Bonuses | Extended Health Care Benefits | Home Office Allowance

Learning & Developing | Career Growth

The company is dedicated to supporting new members by building an environment that celebrates knowledge sharing and growth. Successful candidates will get the opportunity to work with colleagues with a broad mix of experience levels and tenures. The Content Marketing Specialist will be on a career growth path where assigned projects will be based on developing into a better-rounded professional and enable them to take on more complex tasks in the future.

This is a Full-Time and Remote role.

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Content Marketing Manager

New
Toronto, Ontario Silk & Snow

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Job Description

Job Description

Reporting to the Director of Marketing, the Manager of Content Marketing will support Silk & Snow's marketing efforts by crafting compelling marketing strategies that support the elevated brand identity of Silk & Snow, while also highlighting our value proposition and supporting our customer journeys.

You'll work in a multi-faceted role by managing and coordinating the content creation process with the goal of delivering consistently high-quality content that performs across our various marketing channels, including Meta, Tiktok, YouTube, Google Display, and Out-of-Home.

What You'll Do

  • Establish content marketing strategies that help to support Silk & Snow's elevated brand identity
  • Collaborate with our performance marketing team to monitor the performance of content and apply recommendations based on performance trends
  • Act as the critical link between our graphic design team and content marketing team, providing recommendations and feedback for creative designs
  • Manage direct reports to ensure career development and growth
  • Monitor monthly objectives to ensure that team members are on track to achieve or exceed their targets
  • Develop strategies that will drive sales growth for the company through increased awareness of our product and service offerings within targeted markets
  • Maintain a strong understanding of current trends that may affect the Silk & Snow brand and provide content recommendations as a result
  • Develop post-mortem analysis reports for every major marketing campaign


What We Are Looking For
  • Bachelor's Degree in a relevant field or experience demonstrated by progressive responsibilities
  • 3-5 years of experience in marketing and marketing management
  • Experience with working for a D2C brand is an asset
  • Excellent written and verbal communication skills
  • Proficiency with social and digital marketing platforms, tools, and analytics
  • Ability to cross-collaborate with multiple departments
  • Ability to perform under pressure and meet tight deadlines
  • Strong organizational and time management skills
  • Understanding of marketing and brand strategy and ROI/KPI evaluation
  • A passionate marketer with an aptitude for strategy
  • A culture add to the strong, positive work culture of Silk & Snow


Additional information

Why our corporate team members enjoy working at Silk & Snow:
  • We prioritize diversity and inclusivity in our company culture
  • Growth opportunities with an emphasis on hiring from within
  • You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training
  • You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development
  • We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off
  • Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period
  • Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being
  • We foster a healthy work-life balance with our company's supportive environment
  • This is not just a job but a CAREER with potential opportunities for growth and advancement


At Silk & Snow, we create products that turn your house into a home. We help bring affordable luxury to our customers every day by providing them with meticulously crafted and manufactured sleep products that elevate your personal sanctuaries and give you the rest you deserve.

We make every decision by following three principles. We always use better materials, ensure that every product is thoughtfully manufactured, and above all, ensure transparency in everything we do. We're proud of our products, and we want to give our customers the confidence to know that they are purchasing better products for their family, their home and the planet.

This advertiser has chosen not to accept applicants from your region.
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Content Marketing Specialist

New
Vancouver, British Columbia Craver

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Job Description

Job Description

About Craver

Hey! We’re Craver, a Canadian tech startup transforming local coffee shops & QSRs with our cutting-edge digital ordering & customer loyalty technology.

Digital ordering tech like mobile apps & loyalty programs have fuelled the success of big brands like Starbucks, McDonald's and ShakeShack – we're hiring a Content Marketing Specialist to help us bring that same technology to local, independent coffee shops & QSRs worldwide.

Oh — and we’re a great place to work, officially! We’ve been recognized as both a 2022-23 Workplace Culture Leader and a 2022 Great Place to Work winner. Not bad for a company that’s only a few years old.

What We’re Looking For

We’re on the road to making Craver famous, and we’re hunting for a Content Marketing Specialist to help us make it happen. We’re a fast-growing company in a super competitive market, and we know that the only way to win is by standing out from the crowd. So we’re looking for someone with the energy, creativity & insatiable appetite for learning to help make our marketing really sing.

With support from Craver’s Director of Marketing and Content Marketing Manager, you’ll be responsible for executing the campaigns & strategies that will make Craver easier than ever to find, understand and want — from SEO, to YouTube, to short-form video, and even on Reddit. You’ll oversee the production of detailed articles & downloadable guides, educational videos, digital ads, and everything in between. The aim of the game is to produce content that resonates, inspires and stands out from the crowd, always.

Your Personal Qualities
  • You’re genuinely curious about the world of coffee shops and QSRs — maybe you’ve worked behind the counter or are just a coffee-lover.
  • You’re creative, but you care about the numbers too. You know that marketing is only meaningful if it changes people’s behaviour, so you measure things meticulously – from click-through-rates to conversions.
  • You’re fiercely ambitious – you want work that keeps you challenged and energized, not waiting for the day to be done.
  • You love to learn – you’re comfortable taking on new projects you’ve never done before, receiving regular feedback on your work, and spending time deep in research.
  • Communication is your forte. You can confidently articulate ideas, defend them, and you’re comfortable asking for help when you need it.
  • You’re naturally tech-savvy and quick to explore new tools – AI, CMS platforms, email builders, you name it.
  • You're a creative spirit – the idea of spending your days drafting newsletters and reviewing article edits gets you jazzed.
  • You take pride in your work. You aim for the highest impact, not just ticking off tasks.
  • You crave autonomy, flexibility and freedom in your work. You’re at ease with motivating and managing yourself to achieve your goals.
The Role & Responsibilities
  • Collaborate with the Content Marketing Manager and other teams to create standout content that speaks to our audience of QSR & coffee shop owners and helps us meet our marketing goals.
  • Take ownership of Craver’s keyword-led SEO strategy, making sure that coffee shop owners searching for solutions find Craver quickly & easily – through blogs, landing pages & videos, and a detailed understanding of what people are searching for & why.
  • Create genuinely valuable downloadable content with supporting lead nurturing sequences, moving our audience from browsers to buyers, making data-informed optimisations along the way.
  • Coordinate Craver’s video production engine, creating engaging & educational videos that help coffee shop owners to grow their businesses, while growing Craver’s too.
  • Launch a brand new Reddit strategy, helping us figure out how Craver can be most helpful to coffee shop owners on the platform in a sincere & authentic way.
  • Own Craver’s newsletter & blog from end-to-end, creating a flow of content for our customers that keeps them inspired and informed.
  • Deep-dive into campaign results, spotting what’s working (and what’s not), and using data to help shape what we do next.
  • Work side-by-side with our designers to build out creative assets for ads and other campaigns.
  • Keep our clients in the loop with clear, thoughtful comms for new feature releases, quarterly updates, and anything else they should know.

Requirements

Your Skills & Experience
  • You’ve got a degree in Marketing, Communications, Journalism, English Literature, or something similar — or you’ve picked up the right skills through other meaningful experience.
  • You’ve spent at least 2 years in a content marketing role. If that’s been in a B2B SaaS environment, even better.
  • You care deeply about results — you’re focused on impact, not just activity, and always think about how content can ultimately help us win & retain more customers.
  • You’re a strong writer who can take complex ideas and turn them into clear, compelling content — whether it’s a punchy ad, a detailed guide, or anything in between.
  • You’ve got a sharp eye for detail and can spot a double space or awkward sentence from a mile away.
  • You know how to shape content to match different tones, voices, and audiences — and you enjoy the challenge of getting it just right.
  • You don’t just hit publish and hope for the best — you’re always looking at the numbers to see what’s working and how you can improve.
  • You’re familiar with SEO principles and know how to weave them into content without making it sound like a robot wrote it.
  • You’re great at juggling projects, managing deadlines, and staying organized — even when things get busy.
  • You work well with others — you’re comfortable collaborating with people across teams like marketing, product, and support to get the job done.

Benefits

Perks
  • You’ll join a fast-growing startup where there’s real room to grow — as Craver scales, so can your career.
  • Work from home or from our bright downtown Vancouver office (complete with mountain views and good vibes). We're in-office 1–2 days a week, with flexibility for travel.
  • Yes, we’re dog-friendly. Bring your pup — we won’t complain.
  • You'll have autonomy in your role but also get support and mentorship from some of Vancouver’s top founders and operators.
  • We offer a solid benefits package that includes prescription coverage, dental, massage, and more — so you’re covered, literally.
  • Our compensation package includes:

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Content Marketing Specialist

New
Vancouver, British Columbia Targeted Talent

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Job Description

Job Description

Job Description

Our client is a complete Digital Asset Management Platform (SaaS) providing an all-in-one hosting solution for videos, audio, images, and podcasts. The company’s SaaS solution provides our clients a platform to manage, enhance, embed, and publish content while they monitor and analyze in real-time the engagements with their clients and viewers.

The role

We are seeking a driven, detail-oriented Content Marketing Specialist to join our growing team. Reporting to the CMO and playing a key role in our marketing strategy, this role will be responsible for leading and executing our content, email, social, and sales material support initiatives.

If you are a content marketer with a conversion-driven mindset and you’re looking to be a part of a company that truly wants to make a difference, this role is for you.

Daily responsibilities

  • Write and edit high-quality content (blogs, social media posts, case studies, landing pages, emails, sales materials, etc).
  • Monitoring site metrics and identifying content optimization opportunities.
  • Manage company’s blog and resources, building a strategic content calendar that prioritizes topics that support lead generation objectives.
  • Understand new features and solutions, create content marketing, and adjust per channel.
  • Manage the creative review process touchpoints, external and internal.
  • Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
  • Growing our subscriber base by providing them with regular, helpful content.
  • Gathering customer feedback on documentation to improve usability.
  • Generating innovative ideas for content and workflow solutions.
  • Researching and editing existing documents and resources.
  • Collaborate with design, sales, and customer success to create collateral that supports company objectives.
  • Conduct ongoing keyword and competitor research in order to create content for the site, landing page, on platform pages.
  • Support the marketing team in any other duties as assigned.
  • Collaborating with product marketers, sales, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Creating high-quality, value-driven GRC resources that drive leads, subscribers, and awareness (user guides, technical overviews, ebooks, whitepapers, infographics, templates, etc.)

Requirements

  • Fluent English.
  • BA/BS in business preferred or equivalent experience.
  • Strong writing, analytical, and presentation skills—so much so that you can take even the most complex processes and technologies and translate them into simple and digestible content (written, graphic, and verbal).
  • Comfortable with technology and can pick up new platforms, tools, and features quickly.
  • You think marketing software is anything but boring.
  • 3+ years experience in SaaS B2B content marketing with improving organic performance and SEO.
  • Experience on the latest tactics and algorithm changes to drive qualified organic traffic.
  • A portfolio of B2B marketing writing samples is required.
  • A self-starter with excellent project management skills and the ability to lead and manage time-sensitive, cross-functional initiatives in a fast-paced, highly entrepreneurial environment with little supervision.
  • Experience executing a variety of marketing initiatives as part of managing an integrated content marketing program – e.g., developing, writing, and editing a variety of marketing assets and other content, including white papers, case studies, e-books, guides, web copy, and digital ads.
  • Proficiency with Adobe Creative Suite (InDesign, Photoshop)
  • Expert knowledge of Google Search Console, Google Analytics, and SEMrush.
  • Experience using marketing automation tools like Pardot, Marketo, or HubSpot

Compensation Package

Base Salary | Monthly Commission | Team Goals (Q/Y) Bonuses | Extended Health Care Benefits | Home Office Allowance

Learning & Developing | Career Growth

The company is dedicated to supporting new members by building an environment that celebrates knowledge sharing and growth. Successful candidates will get the opportunity to work with colleagues with a broad mix of experience levels and tenures. The Content Marketing Specialist will be on a career growth path where assigned projects will be based on developing into a better-rounded professional and enable them to take on more complex tasks in the future.

This is a Full-Time and Remote role.

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