4 Advertising Manager jobs in Canada

Job Description

We are seeking a results-driven Digital Advertising Manager to join our dynamic team. This role involves leading ad campaigns across multiple channels, ensuring they are effective in driving conversions and delivering ROI.

Key Responsibilities :

• Develop ad strategies tailored to client goals, selecting the best channels (Google Ads, Facebook, Display, TikTok, etc.).
• Set up campaign funnels, including building landing pages and integrating them with GoHighLevel CRM.
• Install tracking pixels and configure analytics for accurate performance tracking.
• Monitor campaign performance, analyze data (leads, quality, engagement), and adjust strategies to optimize results.
• Collaborate with the marketing, creative, design, and development teams to deliver projects seamlessly.
• Troubleshoot and fine-tune campaigns to ensure they meet client objectives.
• Stay updated on best practices across various industries such as restaurants, home services, and more.

Required Skills :

• Expertise in managing ad campaigns across Google, Facebook, Instagram, TikTok, Display, and email drip campaigns.
• Strong analytical skills for tracking user behavior and campaign performance.
• Experience in setting up and using tools like Google Analytics, CRM integrations, and pixel tracking.
• Proven ability to create or direct high-conversion funnel materials.
• Strong team collaboration skills and project management abilities.
• Results-driven mindset with a focus on troubleshooting and improving campaign effectiveness.

Preferred Experience :

• Experience working with diverse industries, including hospitality, home services, and retail.

Job Description

Who We Are

Xnurta is an AI-powered ad management platform for brands, sellers and agencies, on Amazon and beyond. We deliver exceptional advertising performance through AI-powered ad technology, advanced analytics and expert services that give advertisers unparalleled advantages. Our technology enables both advertisers and our own experts to create customized advertising programs that consistently increases sales, saves time in campaign creation and optimization, and delivers consistent campaign performance. By providing advertisers with flexibility and transparency in how they want to utilize the best of AI and human intelligence, we empower them to customize the level of automation and granularity of their advertising strategies.

Our Values

Our core values are the foundation of our culture and the driving force behind our innovative approach to retail media advertising.

· Humble Excellence: Humility is the cornerstone of excellence. We emphasize respect for clients and stakeholders, aiming to educate, serve and foster strong relationships.

· Always Learning Mindset: Continuous adaptation and a growth mindset are crucial to our team, as there’s always more to learn and new ways to innovate.

· Extreme Accountability: Everyone is expected to take full ownership, ensuring communication of any obstacles while delivering results.

· Diverse Thinking: While expertise in Amazon Ads is valued, we also prioritize diversity in experiences, including backgrounds from brand, agency, tech and other industries.

· Customer Obsession: A relentless commitment to understanding and prioritizing our clients' needs, ensuring exceptional service and value at every touchpoint to drive innovation and foster loyalty.

Position Overview

The Advertising Manager at Xnurta will spearhead innovative strategies and enhance performance for our clients utilizing Amazon's suite of digital advertising solutions, including Search, DSP, and AMC. This role involves taking ownership of relationships with some of our most significant accounts, collaborating with fellow Advertising Managers and senior leaders to craft and execute strategic client presentations.

Candidates should possess deep expertise in Amazon advertising, showcasing a track record of effectively communicating key performance indicators and generating meaningful insights from data analysis. The ideal individual is proactive in exploring new strategies, experimenting with various ad formats and features to optimize client return on investment. This role is crucial in driving the growth of our clients' businesses and serving as a pivotal source of knowledge on Amazon advertising strategies within the company. With a focus on clients poised for substantial growth, responsibilities include leading strategic communications, conducting quarterly business reviews, overseeing client assessments, and ensuring advertising budgets are aligned with client goals. You will also design media plans, present to clients, and collaborate with our Sales team to ensure a smooth transition for newly acquired accounts.

Key Responsibilities

• Leading the efficient execution, monitoring, and refinement of Amazon advertising campaigns across platforms such as Amazon Ads and Amazon DSP to maximize performance.

• Pivotal involvement in developing and executing comprehensive marketing strategies for our ecommerce clients on Amazon.

• Strategizing and managing end-to-end Amazon marketing campaigns, ensuring alignment of goals and key performance indicators from brand awareness to customer conversion.

• Regularly reviewing and adjusting ad campaigns and budgets to ensure optimal delivery and efficiency.

• Championing innovation through testing, experimentation, and application of new creative strategies, including A/B and multivariate testing for campaign enhancement.

• Proactively monitoring, analyzing, and optimizing campaign performances based on quantitative insights to drive continuous improvement.

• Collaborating with external vendors to guarantee the precise execution of advertising strategies.

• Delivering comprehensive reports to clients, maintaining transparent communication about campaign results and potential avenues for further growth.

• Serving as a go-to authority on Amazon strategies, performance metrics, and industry standards.

• Utilizing market research and strategic thinking to inform category development and evolution strategies.

Qualifications

• Minimum of 2 years of direct experience in managing Amazon Ads within Seller/Vendor Central.

• A proven track record in crafting, optimizing, and evaluating the performance of Amazon DSP and Sponsored Advertising Ads.

• Deep familiarity with Amazon's reporting tools and a strong analytical capability to dissect Amazon marketing data, drawing actionable insights to forge innovative strategies.

• Proficiency in Excel and PowerPoint, with a robust ability to compile, analyze, and eloquently present performance metrics.

• Exceptional written and oral communication abilities, alongside standout client engagement and management skills.

• Mandatory experience in Amazon Advertising, with familiarity with Demand Side Platform (DSP) and Amazon Marketing Cloud offering a distinct edge.

• Exceptional analytical and qualitative skills; a comfort with numbers is essential.

• Mandatory experience with Amazon Search Advertising, with a strong background with Amazon Demand Side Platform (DSP) and basic understanding of Amazon Marketing Cloud (AMC).

• Exceptional analytical and qualitative skills; comfort with managing large sets of data is essential.

What We Offer

· Competitive salary and benefits package.

· A supportive and inclusive work environment.

· Unlimited PTO