6 Advertising Specialist jobs in Canada

Job Description

Job Description

Salary:

About Northern

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.

Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work Canada, including Best Workplaces for Inclusion, Women, Mental Health, Hybrid Work, and more.

What Were Looking For

We are looking for an experienced Digital Advertising Strategist to join our growing team and lead paid media strategy development and execution on key accounts.

The Digital Advertising Strategist is responsible for developing strategy and executing high-performing campaigns that drive business results. The incumbent will research, plan, implement, and report on paid advertising campaigns across a variety of platforms and tactics such as Google, Facebook/Instagram, TikTok, Pinterest, Snap, LinkedIn, and more.

*Full-time remote is available nationally (Canada only). Our Connected Workplace Program gives you the option to choose a remote, hybrid, or in-office workspace!

Benefits of Becoming a Northerner

In exchange for your talent and expertise, Northern is committed to providing:

• Robust Benefits plan, including a Health Spending Account
• Wellness Program & LifeWorks EAP
• Fitness Reimbursement Program
• Vet Care Program
• RRSP Matching
• Profit-Sharing Performance Bonuses
• Endless Professional Growth Opportunities
• Delicious Meals & Company Social Events
• Free Onsite Parking
• Referral Bonus Program
• Flexible work environment - so you can work where & when you work best
• Allowance to help set up home office

Just to name a few.

Key Responsibilities

• Strategically plan, set up, manage and optimize paid advertising campaigns to drive impactful business results
• Create detailed reports and briefs that clearly communicate campaign results and recommendations
• Support client communications and attend calls to communicate performance and recommendations
• Act as Quality Control on campaign set ups, execution and optimization while maintaining accountability for performance results and hitting expected KPI's
• Develop and test new ad copy, landing pages, and digital creatives with the help of a graphic designer
• Work closely with Project Managers to ensure client expectations are met on time and on budget
• Effectively communicate with Paid Media Department Leaders on account performance and process improvement
• Stay in the know of latest trends for digital advertising and e-Commerce tactics, sharing with the greater team and applying new tactics to accounts
  
  

Knowledge, Education & Experience Required

• 4+ years of relevant experience working in Paid Advertising / Digital Marketing
• Demonstrative track record executing campaigns for results
• Hands-on experience managing campaigns in Facebook / Google
• Knowledge of SEM/PPC/CPM trends
• Ability to work independently and in a team environment
• Ability to work in a fast-paced environment
• Comfortable with frequent video conferences (daily)
• Proficiency in using attribution platforms and conversion tracking tools such as Google Tag Manager, Facebook Pixel, and Google Analytics is an asset.
  

Equity and Diversity

Northern invites applications from all qualified individuals. Northern is committed to employment equity and diversity in the workplace and welcomes applications from all individuals, including but not limited to members of visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require any accommodations please let us know when you apply.

MAV Beauty, holding company for Marc Anthony True Professional, Cake Beauty, Renpure, The Mane Choice, and Sky Organics is looking for a seasoned, enthusiastic Senior Manager Digital Advertising. This forward-thinking, hands-on professional will have a passion for digital innovation and demand generation. With a proven track record for orchestrating successful omni-channel digital advertising campaigns, you specialize in executing digital growth strategies across Meta, TikTok and Google, particularly within the beauty and CPG sectors. Your exceptional management skills enable you to guide media spend towards achieving defined digital objectives. Your analytical mindset and digital proficiency are key in enhancing our brands digital presence and credibility.

Reporting to the Integrated Marketing Communications Director, the Senior Manager, Digital Advertising will be responsible for paid media initiatives across all MAV brands.

Key Responsibilities:

• Strategic Development: Develop and execute comprehensive performance marketing strategies across paid channels such as Meta, TikTok, YouTube, display, and video etc.
• Campaign Management: Own the end-to-end build and management of media campaigns, including budget allocation, targeting, guidance in ad creative development, and performance tracking.
• Performance Analysis: Analyze campaign performance data to identify trends and insights to action on optimization opportunities and implement strategies to improve ROI
• Experimentation & Testing: Surface experimentation opportunities to develop an ongoing testing roadmap that continually iterates and improves campaign performance.
• Cross Functional Collaboration: Collaborate with cross-functional teams alongside Integrated Marketing Comms Director to align campaign messaging, creatives, and objectives with overall business goals.
• Media Optimizations & Reporting: Drive continuous improvement of media plan through developing and refining recurring dashboards and attribution models of key cross functional metrics (media metrics, sales, searches, etc.) and actioning ongoing changes to plan.
• Stakeholder Communication: Communicate program results to cross-functional stakeholders.
• Vendor & Platform Management: Lead day-to-day communications with third-party vendors (i.e. media agency) and platform representatives to resolve issues, build roadmaps, and facilitate program success.
• Industry Trends: Stay ahead of industry trends, best practices, and emerging technologies in performance marketing to drive innovation and competitive advantage.

Key Qualifications:

• 6+ years experience in digital media, specifically managing paid social and YouTube campaigns.
• Proven success in upper-funnel media strategy, specifically for brands that reply on third-party retail distribution (ie CPG).
• Knowledge of Meta Ads Manager, YouTube Ads (via Google Ads) TikTok Ads Manager and other social platforms like Pinterest and Snapchat.
• Strong command of audience segmentation, custom and lookalike audience creation, retargeting, and video and best practices for brand campaigns.
• Experience using brand lifts studies, attention metrics, or incrementality testing to measure upper-funnel impact.

What We Offer:

• Competitive salary and benefits package.

• Opportunities for professional growth and development.

• A dynamic, fast paced, and collaborative work environment.

Interested and qualified candidates are encouraged to apply directly. MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require accommodation to participate in the recruitment process, please contact us to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.

MAV Beauty, holding company for Marc Anthony True Professional, Cake Beauty, Renpure, The Mane Choice, and Sky Organics is looking for a seasoned, enthusiastic Senior Manager Digital Advertising. This forward-thinking, hands-on professional will have a passion for digital innovation and demand generation. With a proven track record for orchestrating successful omni-channel digital advertising campaigns, you specialize in executing digital growth strategies across Meta, TikTok and Google, particularly within the beauty and CPG sectors. Your exceptional management skills enable you to guide media spend towards achieving defined digital objectives. Your analytical mindset and digital proficiency are key in enhancing our brands digital presence and credibility.

Reporting to the Integrated Marketing Communications Director, the Senior Manager, Digital Advertising will be responsible for paid media initiatives across all MAV brands.

Key Responsibilities:

• Strategic Development: Develop and execute comprehensive performance marketing strategies across paid channels such as Meta, TikTok, YouTube, display, and video etc.
• Campaign Management: Own the end-to-end build and management of media campaigns, including budget allocation, targeting, guidance in ad creative development, and performance tracking.
• Performance Analysis: Analyze campaign performance data to identify trends and insights to action on optimization opportunities and implement strategies to improve ROI
• Experimentation & Testing: Surface experimentation opportunities to develop an ongoing testing roadmap that continually iterates and improves campaign performance.
• Cross Functional Collaboration: Collaborate with cross-functional teams alongside Integrated Marketing Comms Director to align campaign messaging, creatives, and objectives with overall business goals.
• Media Optimizations & Reporting: Drive continuous improvement of media plan through developing and refining recurring dashboards and attribution models of key cross functional metrics (media metrics, sales, searches, etc.) and actioning ongoing changes to plan.
• Stakeholder Communication: Communicate program results to cross-functional stakeholders.
• Vendor & Platform Management: Lead day-to-day communications with third-party vendors (i.e. media agency) and platform representatives to resolve issues, build roadmaps, and facilitate program success.
• Industry Trends: Stay ahead of industry trends, best practices, and emerging technologies in performance marketing to drive innovation and competitive advantage.

Key Qualifications:

• 6+ years experience in digital media, specifically managing paid social and YouTube campaigns.
• Proven success in upper-funnel media strategy, specifically for brands that reply on third-party retail distribution (ie CPG).
• Knowledge of Meta Ads Manager, YouTube Ads (via Google Ads) TikTok Ads Manager and other social platforms like Pinterest and Snapchat.
• Strong command of audience segmentation, custom and lookalike audience creation, retargeting, and video and best practices for brand campaigns.
• Experience using brand lifts studies, attention metrics, or incrementality testing to measure upper-funnel impact.

What We Offer:

• Competitive salary and benefits package.

• Opportunities for professional growth and development.

• A dynamic, fast paced, and collaborative work environment.

Interested and qualified candidates are encouraged to apply directly. MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require accommodation to participate in the recruitment process, please contact us to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.

Sales Executive - LoopNet Digital Advertising - Toronto, CA-2
Job Description
**CoStar Group** (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings for our customers. We've continually refined, transformed, and perfected our approach to our business, creating platforms that have become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
**LoopNet**
LoopNet, the most popular place to find a space, is the #1 global commercial real estate marketplace. With more than 13 million global unique monthly visitors, LoopNet provides brokers, buyers and sellers with what they need to meet and make deals. LoopNet has established itself as the most effective and far-reaching digital marketplace for commercial real estate owners and brokers to increase the exposure of their vacant listings withy tenants and tenant reps looking for space. We are not done yet! We continue to focus on driving expansion by increasing market share in North America and abroad, continuously innovating and enhancing the product and growing a powerhouse global team to reach our goals.
As a **Sales Executive** with LoopNet you will be part of a growth-oriented, innovative company and represent the industry's most sophisticated digital advertising and marketing solutions. You will partner with the world's top property owners and brokers to develop a comprehensive digital marketing strategy to showcase and differentiate their portfolio of properties online. Key to your success will be your ability to build long-lasting, service-focused, customer relationships. You will achieve this in part by advising on product frequency, reach and brand efficacy and highlighting return on investment using our proprietary analytic tools and reporting capabilities. Day to day, you will leverage CoStar Group's deep knowledge and expertise in the Commercial Real Estate industry to build your client portfolio by prospecting, studying industry trends and news, and conducting effective product demonstrations.
We prepare all our new Sales Executives with extensive classroom and field training, ensuring they are equipped with the product and industry knowledge needed to build market credibility, proudly represent our brand and achieve career success. In addition, you will learn marketable skills in digital marketing and sales by working closely with talented and driven internal industry experts, product marketing and product management specialists.
This is an office-based role, located in Toronto, Ontario M5J 2T3.
**Responsibilities**
+ Relationship Management - Through consultative sales methods, build relationships with clients to drive advertising revenue and become a trusted advisor on all matters related to their strategic marketing plan
+ Business Development - Using CoStar Group's extensive property data, prospect new clients to drive sales and close new business
+ Teamwork - Partner with colleagues across the LoopNet and CoStar teams to drive sales revenue
+ Business Industry Acumen - Develop subject matter expertise in digital advertising strategies, commercial real estate and your trends within your specific market territory
+ Customer Focus - Develop strong client relationships by delivering outstanding customer support through regular, value you added communication, sharing market insights and offering solutions that help our clients achieve their goals
+ Relationship Building - Develop and maintain strong client relationships and prospect by conducting regular in-person meetings which will require travel by car and could require travel outside of the driving radius of your office location
+ Tech savvy: proficient with Excel, Outlook, CRM systems and dashboards
**Basic Qualifications**
+ Bachelor's degree from an accredited not-for-profit University or College, required
+ A minimum of four years of successful sales and account management experience within commercial real estate or selling digital advertising or marketing solutions
+ A track record of commitment to prior employers
+ A current and valid driver's license (or the ability to obtain a driver's license prior to start date) is required
+ Satisfactory completion of a Motor Vehicle Record (MVR) check prior to start. Driving history must reflect responsible driving behavior and compliance with traffic laws
+ Ability to regularly drive for extended periods and intermittently throughout the workday
+ Proven track record of exceeding sales targets and quotas in an environment that emphasizes customer experience
**Preferred Qualifications & Skills**
+ Success in building long-term relationships and business partnerships while engaging with clients at a senior/C-Suite level
+ Ability to analyze data, build out reporting and make strategic recommendations based on market data, trends and performance metrics
+ Regular and consistent access to an operational motor vehicle prior to or by start date
+ Ability to be flexible and adapt to changing situations at a high-growth company
+ Self-starter who can work within a team environment and independently
**What's in it for you?**
When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement.
Our benefits package includes (but is not limited to):
+ Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
+ Life, legal, and supplementary insurance
+ Virtual and in person mental health counseling services for individuals and family
+ Commuter and parking benefits
+ Registered Retirement Savings Plan with matching contributions
+ Employee stock purchase plan
+ Paid time off
+ Tuition reimbursement
+ Access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups
+ Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
This position offers a base salary range of $85,000.00 - $100,000.00 CAD, based on relevant skills and experience, and includes an uncapped commission structure and benefits plan.
CoStar Group welcomes all qualified candidates who are currently authorized to work in Ontario, Canada on a full-time basis. CoStar will not sponsor or support work visas for this position.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
#LoopNet
#LI-MH3
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
CoStar is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to .