65 App Marketing jobs in Canada

Job Description

Why FirstOntario?

• Competitive compensation packages
• Top-tier health and wellness benefits, along with a Health Spend Account
• Up to $1000 per year towards professional development
• Pension Plan
• Company-wide Employee Volunteer program (Blue Wave Program)
• Employee and Family Assistance Program
• Exclusive banking benefits

Job Overview

This is the team leader (head of marketing) responsible for the overall strategy and performance of FirstOntario's marketing. AVP ensures that digital transformation goals (e.g. expanding online member services) are met. They will align marketing initiatives with business objectives, driving both new member growth and existing member satisfaction.

This role will lead marketing initiatives to advance the brand and reputation of FirstOntario and its sub-brands, as a financial services leader in communities and Credit Union system. This position will support the Senior Vice President, Marketing, Communications & Community Partnerships in providing strategic direction, oversight and resource management to define and enhance FirstOntario's brand identity and position.

Role

• Lead in the development and implementation of marketing strategies in alignment with FirstOntario's Strategic Plan and translate this strategy into marketing activation, initiatives, and tactics that will enhance the brand image, drive engagement to increase brand awareness, and utilize a broad range of traditional and non-traditional channels.
• Support in the development and lead of the comprehensive marketing strategy (annual marketing plan) in line with FirstOntario's strategic goals, emphasizing digital channel growth and innovation.
• Lead the development and implementation of new products a service with stakeholders
• Champion digital transformation within marketing by adopting new tools (e.g. marketing automation, data analytics) and ensuring seamless, user-friendly digital member experience.
• Allocate and manage the marketing budget, balancing resources between member acquisition efforts (campaigns, ads) and member engagement initiatives (loyalty programs, communications) for maximum ROI.
• Set KPIs and track performance of marketing campaigns (e.g. membership growth, digital engagement metrics, event impact), adjusting strategy based on data-driven insights
• Collaborate with the communications and sales teams to develop campaigns that will achieve desired results, while managing costs. Following each campaign, this role will complete an analysis on the effectiveness of the campaign with a focus on ROI.
• Ensure timely and effective execution of marketing objectives and programs that provide strategic support to the organization's objectives and examine the effectiveness of these programs through the analysis of results.
• Provide strategic oversight to ensure high quality marketing and brand management creation including but not limited to brand building, print publications, web, and social media platforms.
• Present to all levels of the organization
• Partner with senior leaders, the communications team and business units to develop brand positioning in support of marketing strategies. Examine product, marketing and branding opportunities, and define and execute appropriate strategies to address them.
• Oversee all brand and marketing agency relationships to develop and execute specific and measureable creative strategies in support of business plans.
• Serve as a key partner to other business units on marketing and product initiatives working closely with the communications team to support products/services, brand positioning, and specific program tactics.
• Prepare and deliver concise, compelling verbal presentations to senior decision-makers, and respond quickly and thoughtfully to being challenged in meeting situations.
• Recommend and lead thorough marketing research and analytic initiatives to support innovative brand and business building objectives.
• Analyze, evaluate, plan, and execute both existing and new potential product and marketing activities.
• Identify, interpret, and capitalize on marketing trends in the financial services industry.
• Diligently enforce brand standards/consistent messaging across FirstOntario, ensuring consistency and adherence to the standards and the protection of FirstOntario's reputation and intellectual property.
• Prepare business cases to support marketing and product initiatives and assist in managing the budget for the department.
• Manage resources to meet the business operations budget, business plan objectives, and service level agreement monitoring variances and taking action to ensure targets are met.
• Impart your expert knowledge on the marketing team to help them keep relevant to the evolving business environment.
• Mentor, coach, and inspire your team to contribute to the continuous growth of the Marketing and Product Strategy team to ensure overall success of the department.
• Consider health & safety as a primary concern to ensure the overall well-being of your team and members
• Perform other duties as required

Required Skills

• Have a university degree in business, marketing, or a related field with at least ten (10) years of field experience

• Keen understanding of products and services and ability to demonstrate strong brand, marketing and financial product knowledge
• Experience developing marketing strategies and campaigns that deliver strong business results.
• Background in Environics considered an asset.

• Extensive experience in developing and leading successful marketing and product strategies that achieve specific, measurable results
• Lead a dynamic team of professionals and provide oversight to ensure department objectives are met
• Strong analytical skills that translate data into actionable insights
• Be an expert in marketing, banking market trends, and best practices and incorporate into department strategy
• Superior interpersonal skills and ability to engage at all levels of the organization
• Excellent written and verbal communication skills and ability to communicate with a variety of audiences

• Demonstrate your proven experience working with business teams and developing programs to drive brand awareness and ultimately sales

• Ability to manage multiple complex priorities within demanding timelines in a changing environment

• Be quick to respond to requests for service from all of your clients
• Demonstrate a high level of integrity and be trustworthy
• Use problem solving in difficult and challenging situations and deal with uncertainty
• Be aware of and mitigate enterprise risk factors and ensure compliance with applicable regulations, legislation and FirstOntario policies and procedures
• Be willing to work flexible hours including evenings and weekends as the job demands and travel as required

Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help make FirstOntario better. At FirstOntario, inclusion, diversity, and equity aren't just "nice to have" - they're essential to our success.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know.

Job Description

Who we are

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need

Reporting to the Director, CRM, we are looking for a Marketing Manager, Channel Strategy, to play a crucial role in designing campaigns that resonate with customers and drive positive results that will set Scene+ apart. You will leverage member data to drive channel marketing initiatives that align with our partners' business objectives, elevating the impact of our targeted communications.

This is a full-time, hybrid role, working five days over a two-week period in the office.

What's in it for you:

Ownership. Scene+ is a data-driven organization with one of the largest and most complex customer databases in Canada. Our communications are grounded in insights from millions of members and dozens of partners. Every campaign you plan and deliver will have tangible results across the enterprise, positively shaping the member experience and driving measurable partner success.

Impact. You will gain exposure across various industries, including grocery, banking, entertainment, travel, dining, retail, and more, while collaborating cross-functionally with Partnerships, Data Analytics, Creative, and Technical teams. You will drive channel performance and campaign execution on a national scale. You will contribute directly to the performance of a nationally recognized loyalty brand, ensuring our messages reach the right audiences through the most effective touchpoints.

Growth. You will report directly to a Director who has advanced from a Senior Manager role in four years, leading a team that values authenticity, embraces new ideas, prioritizes knowledge sharing, promotes innovation, and champions professional development. Whether you wish to grow within Scene+ or expand your influence across our ownership network, this is a place where growth is encouraged and supported.

As our new Marketing Manager, Channel Strategy, you will:

• Collaborate on strategy. You will work with stakeholders to define campaign objectives, target segments, messaging, and desired outcomes. You will take an active role in the planning process, ensuring that lead times, resources, and channels are aligned to support campaign availability and seamless execution of marketing initiatives, including technical implementation, creative assets, and adherence to brand guidelines.
• Develop, execute, and automate strategic channel campaigns. You will build and nurture collaborative relationships with internal partner marketing, data science, and brand marketing teams to devise and execute strategic channel campaigns (email, SMS, push, social media, customer journeys, triggers). You will ensure content is personalized for specific segments.
• Analyze and communicate. You will continuously monitor campaign performance metrics, identify areas for improvement, and implement optimization strategies. You will achieve KPIs and derive actionable insights, making persuasive presentations on your recommendations to improve marketing effectiveness and program returns over time. You will maintain effective communication with stakeholders, providing regular updates on campaign performance, seeking feedback, and addressing any concerns that arise.
• Leverage technology to drive success. You will find opportunities to automate processes within the Salesforce Marketing Cloud (SFMC) CRM system. You will foster collaboration with technical development teams and partner marketing teams to support the development of successful, end-to-end, unique, and recurring campaigns in SFMC. You will identify opportunities to streamline workflows, reduce manual effort, and optimize resource utilization.

You bring:

• The drive. You are strategic, results-oriented, and proactive. You are comfortable operating autonomously and take ownership of your accountabilities. You are committed to finding creative solutions that align with business goals. You are excited by the opportunity to elevate one of Canada’s most beloved loyalty programs and use CRM data to drive measurable outcomes for members and partners.
• The marketing knowledge. You have progressive experience in customer communication and developing customized contact strategies. You may also be familiar with loyalty program dynamics and strategy. You understand how to align Customer Relationship Management (CRM) channel strategies to enhance customer and member engagement to increase loyalty. You possess a deep understanding of CRM principles and best practices, along with a proven track record of developing successful, targeted marketing campaigns and journeys that yield measurable results. You are logical and technical, able to clearly outline parameters and requirements for the Data and Development teams to build compelling campaigns.
• The expertise. You are a data-driven storyteller with extensive experience designing, developing, and rolling out innovative and personalized channel marketing initiatives. You are genuinely excited about the possibilities of further elevating a well-loved loyalty program and driving tangible business outcomes through effective CRM channel strategies. You embody our value of thinking and acting in future-forward ways, continuously researching and exploring the ways the CRM landscape is evolving.
• The technical skills. You have experience with CRM tools such as Salesforce Marketing Cloud or equivalent platforms. You are familiar with tools such as Excel, Tableau, and PowerBI and can confidently pull and analyze data and draw insights to make recommendations. You understand email and push notification best practices and apply a rigorous Quality Assurance process to all campaign elements.
• The project management skills. You can balance priorities, change direction based on shifting needs, and manage multiple projects simultaneously. You have expertise in creating plans from end-to-end, managing tasks, timelines, budgets, resources, and communications. You have a results-oriented mindset and can set performance goals and metrics to validate member engagement and the effectiveness of marketing campaigns.
• The interpersonal skills. You have exceptional communication skills, with the ability to deliver presentations to diverse audiences at various levels. You can nurture relationships across internal and external teams, gaining trust to influence decisions, and holding your own to champion your ideas. You have experience providing constructive feedback on creative elements, ensuring alignment with the overall channel strategy and campaign objectives, and during execution testing to refine and optimize campaign performance.

Join us.

We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.

Our values guide our work, and we consistently measure our progress against these principles.

• Member Focus: We prioritize the needs and experiences of our members in everything we do.
• Teamwork: We believe in the power of collaboration and working together to achieve our goals.
• Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
• Integrity: We uphold the highest standards of honesty and transparency in our actions.
• Results Driven: We are committed to achieving outstanding outcomes and delivering value.
• Passion: We are passionate about our work and dedicated to making a positive impact.

What you can expect from our interview process:

• A virtual interview with a Talent Advisor discussing your interest in the role and the company and how you will make an impact as our new  Marketing Manager, Channel Strategy.
• An interview with the Director, Channel Strategy, and another Manager, Channel Strategy to discuss how your experience aligns with the needs of the team and our partners.
• An interview with the Executive Director of Marketing Delivery to learn more about our cross-collaborative work and campaign strategies.

Apply now.

If you have 70% of what we're looking for and 100% passion for the work we do, express your interest here. Please email us at and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

#LI-Hybrid
#LI-DNI

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Jr. Digital Marketing Coordinator

Aversan Inc. ( is a trusted multi-service engineering and electronics manufacturing company. Aversan delivers leading-edge and reliable safety-critical electronics and software systems to the aerospace, defence, and space industries.

We are currently seeking a qualified Jr. Digital Marketing Coordinator to join our team. In this role, you will drive the digital marketing initiatives focused on social media content creation and graphic design. This role is ideal for someone passionate about visual storytelling, brand consistency, and engaging online communities.

Location: Mississauga

Job Type: On-site

Responsibilities

• Plan, create, and schedule content across social media platforms (LinkedIn, Twitter/X, Facebook, etc.)

• Monitor engagement and respond to comments/messages in a timely manner

• Graphic design – design visually compelling graphics and videos for social media posts, stories, ads, campaigns

• Create and maintain branded templates for recurring content formats

• Support the creation of digital assets for email campaigns, social media, blog posts, and website updates

• Collaborate with the Business Development team to brainstorm and execute campaign ideas

• Assist the Business Development team by creating digital and physical materials such as banners, presentations, and pamphlets

• Champion the content development based on market/competitive research, internal materials, and interviews with various subject-matter experts

• Organize and maintain digital asset library

• Support other marketing initiatives as assigned.

Basic Qualifications

• A Degree/Diploma in Digital Marketing, Digital Communications, Communication Culture and Information Technology, or an equivalent program

• Experience in digital marketing; strong familiarity with various Social Media platforms

• Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, InDesign)

• Experience with Canva

• Experience with Social Media Scheduling tools such as Hootsuite or Buffer

• Strong technical writing skills

• Experience with WordPress is an asset

• Understanding of SEO and digital advertising is an asset

• Excellent verbal and written communication skills

Please note:

Interested applicants must apply directly to the employer to be considered for this position:

The subject of the email should be “Jr. Digital Marketing Coordinator Application”. The name of the file for the resume should be the applicant’s full name. The resume format should be PDF.

Job Description

Position: Digital Marketing Manager

Company: Gestalt Communications

Gestalt Communications is a global communication and branding agency that specializes in helping businesses of all sizes effectively communicate and connect with their target audience. We are seeking a highly motivated and experienced Digital Marketing Manager to join our fast-paced and dynamic team. This role will be responsible for driving the digital marketing strategy and execution for our clients' brands.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies for clients, including but not limited to website optimization, email marketing, social media, and PPC advertising.
• Oversee the day-to-day management of digital marketing campaigns and track performance using various analytics tools.
• Collaborate with internal teams and clients to ensure cohesive and consistent brand messaging across all digital channels.
• Conduct market research and stay up-to-date with industry trends to identify new opportunities for growth.
• Manage and optimize client websites and landing pages to improve user experience and drive conversions.
• Create and manage email campaigns, including list management, A/B testing, and email design.
• Utilize social media platforms to engage with and grow an online community, as well as create and schedule social media content.
• Develop and execute paid search and display advertising campaigns to drive targeted traffic and leads.
• Analyze data and provide regular reports and insights to clients on campaign performance and ROI.

  Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a strong background in website optimization, email marketing, social media, and PPC advertising.
• Proven track record of developing and executing successful digital marketing strategies.
• Proficiency in Google Analytics, Google AdWords, and social media management tools.
• Strong analytical skills with the ability to use data to drive decision making.
• Excellent written and verbal communication skills.
• Strong project management skills and ability to handle multiple projects and priorities at once.
• Experience in managing a team and working collaboratively with cross-functional teams.
• Passion for staying up-to-date with industry trends and best practices in digital marketing.

  At Gestalt Communications, we value creativity, innovation, and collaboration. We offer a competitive salary, benefits package, and a dynamic work environment where your ideas and contributions will be valued and encouraged. Join our team and be a part of making a difference in the way businesses communicate and connect with their audience.

  If you have a passion for digital marketing and are excited about the opportunity to make a real impact, then we want to hear from you! Apply now and take your digital marketing career to the next level with Gestalt Communications.

Job Description

Company Description

At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.

Sectigo is a leading provider of digital identity and cybersecurity solutions, offering a comprehensive suite of products to protect online transactions and communications. Our mission is to secure the digital landscape for enterprises worldwide.

“When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.”

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - S upport, E xcellence, C ommunication, T eamwork, I ntegrity, G rowth and O penness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

We’re looking for a forward-thinking, AI-savvy Digital Marketing Director to lead digital strategy for our Enterprise business, focused on organic growth, GEO (Generative Engine Optimization), content intelligence, and discoverability across AI and search platforms.

You’ll play a critical role in shaping how enterprise buyers discover our brand and engage across the funnel — from high-intent SEO to LLM-optimized content, from global site performance to signal-based visibility in generative engines like ChatGPT and SGE. 

This is a strategic yet hands-on position, ideal for someone who thrives at the intersection of search, content, technical SEO, web optimization, and AI-driven growth experimentation.

This is a full-time position working in the hybrid model and at least 3 days a week from our Ottawa office. 

Here are the core functions, responsibilities, and expectations for this role: 

GEO & Enterprise Search Discovery

• Own and evolve our GEO (Generative Engine Optimization) strategy — maximizing brand visibility across AI search platforms like ChatGPT, Google SGE, Perplexity, and Claude.
• Optimize content and website structure for LLM discoverability, semantic depth, and AI citation relevance.
• Lead enterprise SEO programs, including keyword strategy, content clustering, internal linking, and schema enrichment.
• Guide the development of high-intent landing pages and knowledge assets based on search and AI prompt trends.

Enterprise Web Experience & Localization

• Manage digital performance of the enterprise website, with a focus on conversion, accessibility, and global optimization.
• Partner with Product Marketing and Regional Marketing to localize and scale key experiences across priority regions.
• Drive experiments to improve landing page performance (speed, UX, content depth) and align to buyer needs.

Content Marketing & Topical Authority

• Lead the enterprise content strategy for organic growth — collaborating with content, product marketing, and field to define themes, formats, and distribution tactics.
• Identify gaps in topical coverage, support the creation of AI-ready content, and expand our digital footprint through thought leadership, use cases, and search-aligned narratives.
• Help establish our brand as a trusted source in the eyes of AI engines and evaluators.

Performance Optimization & Digital Intelligence

• Define KPIs and reporting frameworks for organic performance, AI search visibility, and content engagement.
• Use tools like GA4, HubSpot, Salesforce, SEMRush, Ahrefs, and LLM-based prompt analysis to drive strategic decisions.
• Translate digital insights into actionable recommendations for GTM teams, aligning with enterprise pipeline objectives.

GTM Integration & Campaign Support

• Work cross-functionally with Product Marketing, Field, and Web to support enterprise GTM motions — including launches, narratives, and content hubs.
• Ensure our digital strategy supports pipeline goals, vertical plays, and strategic enterprise messaging across owned channels.
• Develop playbooks and feedback loops that make digital performance measurable and repeatable.

Other duties as assigned and related to the nature of this role and company initiatives.

Education:

• Bachelor's degree in Marketing and/or with related disciplines is strongly preferred. Advanced degrees and/or certifications are recommended.

Experience:

• Minimum of 7+ years of experience in digital marketing, ideally in B2B SaaS, cybersecurity, or infrastructure tech is required.   The ideal candidate should have 7 to 12+ years of global digital marketing experience with experience partnering and supporting a global team.  

Ideal Candidate Profiles, Talents, and Desired Qualifications:

• Proven success leading SEO, web optimization, and content performance programs.
• Strong understanding of GEO, LLM optimization, and how generative AI is reshaping buyer discovery.
• Experience with digital analytics tools like GA4, HubSpot, Salesforce, and Ahrefs.
• Deep curiosity and comfort with experimentation, structured content strategy, and signal-based marketing.
• Excellent communication and project management skills in a cross-functional, matrixed environment.
• Hard-working and resilient personality.
• A go getter who wants to grow and achieve great things.

Global team. Global reach. Global impact.

At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work – and our team members – reflect the positive outcomes we deliver to our customers every day.  

Job Description

Company Description

At Techo-Bloc, we’re entrepreneurial innovators who take pride in rolling up our sleeves and making things happen. With 9 cutting-edge manufacturing facilities, 13+ distribution centers, and over 900 employees across 20+ North American locations, we’re driven by bold growth, creativity, and a commitment to excellence—all within a collaborative and inclusive work environment.

Please share a portfolio showcasing your expertise in digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention. 

Reporting to the Marketing Operations Manager, the Digital Marketing Expert will be responsible for building and executing high-performing digital marketing strategies that drive brand visibility, lead generation, customer acquisition, and revenue growth. You will lead the development and optimization of paid and organic programs across multiple channels, including SEM, SEO, email, paid social, and content marketing, while ensuring accurate tracking, reporting, and ROI analysis. 

This role requires a highly analytical marketer who is passionate about leveraging data to optimize full-funnel strategies, improve website conversion, and maximize campaign performance. You will also collaborate cross-functionally to implement tracking solutions, optimize website experiences, and stay ahead of industry trends to fuel continuous growth for Techo-Bloc. 

Digital Strategy Execution 

• Lead the development and execution of comprehensive digital marketing strategies to enhance brand awareness, lead generation, conversions and drive sales across various online channels including SEM, SEO, email marketing, paid social, and content marketing. 
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommend actionable insights to optimize campaign performance. 
• Manage digital advertising budgets, allocate resources effectively, and optimize campaign spending to maximize ROI and achieve targeted goals. 
• Audit and update Google Analytics 4 (GA4) and event tracking via Google Tag Manager (GTM) to ensure proper data collection, clean data flows, conversion tracking, accurate attribution and reporting. 
• Create and manage reports and dashboards (Looker Studio, Excel) to analyze campaign and website performance. 

SEO & Organic Growth 

• Identify and support opportunities to grow Techo-Bloc’s organic visibility and traffic. 
• In collaboration with an external agency, perform technical SEO audits and implement fixes (crawlability, indexing, schema markup, etc.). 
• Monitor organic search performance using tools like Google Search Console, SEMrush, or Ahrefs . 

Website & Conversion Optimization 

• Collaborate with the e-Commerce team to identify website optimizations that improve user experience and increase conversions. 
• Support A/B testing and landing page performance improvements. 

Cross-Functional Collaboration & Support 

• Serve as a digital subject matter expert across the organization to inform broader strategies. 
• Collaborate cross-functionally with internal teams including Sales, Creative, Events, etc. to develop integrated marketing campaigns aligned with business objectives and customer needs. 
• Collaborate on campaign briefs to define tracking, goals, and reporting benchmarks. 

• Proven track record of 5+ years of experience in digital marketing roles with a focus on data analytics, strategy development, and campaign optimization.  
• Expert level use of data analytics tools such as Google Analytics or similar platforms to track and measure digital marketing performance.  
• Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign effectiveness and ROI.  
• Bilingual: French and English (English required for U.S. operations)
• Proficiency in digital marketing platforms and tools including Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, or similar tools.  
• Demonstrated ability to foster a culture of innovation and continuous improvement. 
• Ability to build a full digital funnel strategy based on data.  
• Stay up to date on digital trends, SEO best practices, and analytics platform changes to keep Techo-Bloc ahead of the curve. 

Why work for us?

Career Growth and Recognition : At Techo-Bloc, we're career builders. Explore advancement opportunities through our well-defined career paths by department. Your success is our shared responsibility, supported by a culture that values your unique contributions.

Performance-Driven Rewards:  Experience the direct impact of your efforts with competitive performance-based bonuses. Join a passionate, driven team that collaborates seamlessly to achieve remarkable results.

Collaborative Company Culture:  Ditch the silos and join us in driving innovation and excellence together. We support and care about each other’s success! Experience a vibrant culture with 5-star ratings from most of our employees. Leave egos at the door as we engage in activities like brainstorming sessions, lively BBQs, and festive parties, fostering a strong sense of community and belonging.

Perks and Benefits:

• RRSP with employer contribution
• 24/7 telemedicine & Employee Assistance Program (EAP)
• Inhouse leadership development and coaching
• Training & Development Programs
• Flexible work arrangements
• Considerable referral bonuses
• Discounts on Techo-Bloc’s products
• Healthy snack-filled kitchens
• Techo-Bloc branded swag
• Free parking
• Employee Recognition Events
• English and French courses available as needed

Job Description

Candidates for the Digital Marketing Operations role should have a well-rounded digital marketing background, experience to organise, execute, measure, and optimize their digital marketing efforts.

This role will work alongside the marketing team to ensure all marketing efforts serve to achieve immediate and long-term business goals, and identify and execute improvements for processes, content, and lead generation.

Requirments:

• Strategic planning
• Process Optimization: Establishing workflows for content creation, campaign execution, and reporting.
• Technology Management: Selecting, implementing, and managing marketing technologies like CRM, marketing automation platforms, and analytics tools.
• Data Management: Ensuring data accuracy, accessibility, and security across all marketing systems.
• Performance Measurement: Tracking key metrics, analyzing campaign performance, and identifying areas for improvement.
• Team Collaboration: Facilitating communication and coordination among different marketing teams and stakeholders.
• Verify, edit and update content for the website, keeping the content fresh, timely, accurate and relevant.
• Monitor website content and user interaction and trouble shoot or escalate as necessary.
• Work collaboratively with our content writers, SEO experts and developers to continually improve the website user experience.
• Develop marketing campaign landing pages.
• Optimize copy and landing pages for search engine marketing.
• Manage company profile and content on social media.
• Email Marketing
• Creating and deploying surveys.
• Executing paid campaigns and social media management.

• Maintain monthly reporting for website, SEO, SEM using various digital tools such as Google Analytics, Google My Business, Google Console, SEMrush.
• Monitor website traffic and present website analytic reports monthly with recommendations to improve key performance metrics.

• Bachelor's Degree.
• 2-5 years of relevant digital marketing experience.
• Agency experience is an asset.
• Excellent communication skills - both written and verbal and the ability to collaborate with a cross functional team in a fast paced, entrepreneurial environment.
• Ability to multi-task and complete deadlines in a fast-paced, challenging environment.
• A self-starter who is able take ownership of projects and offer improvements.
• Outstanding can-do attitude with a flair for detail and organization.

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