5,180 Associate Product Manager jobs in Canada
Associate Product Manager
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Associate Product Manager Who we are:
Creyos (formerly Cambridge Brain Sciences) is a leading growth-stage B2B SaaS HealthTech company. Our proprietary brain health tools, including digital cognitive assessments and mental health questionnaires, are used by healthcare practitioners treating mental health conditions, brain injuries, aging, and other patient populations throughout the world, as well as by leading researchers. To learn more about our organization, please visit
You will be part of a team that includes not just your typical SaaS business functions (Sales, Marketing, Customer Success), but also engineers, psychologists, business leaders, and even a world-renowned neuroscientist. We are proud to say that you will be surrounded by some of the smartest, enthusiastic, hard working and dedicated people that you’ll ever meet (at least, that we’ve ever met!).
Who we are looking for:At Creyos, we understand that solving big challenges demands unwavering resilience and determination. We don’t stop until we achieve our goals. People who thrive at Creyos are driven, curious, hardworking, and enthusiastic about scaling a company—along with having a good sense of humor. If this resonates with you, we’d love to hear from you!
What you will be doing:
Product Development and Execution
- Work with the product, design and sales teams to contribute to our product strategy and implement high priority items on our product roadmap.
- Identify and track key metrics associated with the success of the product / features. Ensuring that KPIs speak to value for the customer and our business.
- Participate and coordinate project status meetings, both internal and with partners.
- Monitor and control project deliverable progress and stakeholder feedback.
Quality Assurance & Validation
- Participate in testing to validate that features meet acceptance criteria, maintain product quality, and ensure that new releases are stable and user-friendly.
- Collaborate closely with the technical team to ensure seamless integration of product requirements, facilitate clear communication, and support the successful implementation of new features and updates.
Customer Engagement & Research
- Develop an understanding of our clients and their specific needs through customer interviews, surveys and other means—then, translating those interviews into insights that fuel high-impact product features.
- Coordinate user testing sessions to ensure product experiences are simple, well-understood and highly validated before creating user stories for development.
- Suggest product enhancements to improve user-experience.
Cross-Team Collaboration
- Participate in product rituals in an agile environment to ensure alignment of product goals and objectives across all teams.
- Enable visibility, share learnings, and become a resource for the rest of the organization; coordinating with peers in marketing, sales, customer success and support teams.
- Identify opportunities to improve internal processes, documentation, and communication. Propose and implement small changes that streamline product workflows and enhance team efficiency.
- Post-secondary education in a related discipline or the equivalent experience.
- Experience in a fast growing HealthTech and/ or a SaaS/B2B platform business is considered an asset.
- A genuine excitement for solving business problems with software and technology.
- A proven passion for all things tech (UX, Development, Business).
- Knowledge of common technologies in the SaaS space today.
- A “can-do” attitude with the ability to self start and work within ambiguity.
- Strong written and oral communication skills that allow for cross collaboration within various departments, and to be able to communicate technical details to a non-technical audience.
- Strong attention to detail.
- Ability to pivot and re-prioritize efforts as required.
- Grow through our career paths leading to more senior roles. We invest in the development of our team members, provide significant opportunities for growth and career advancement, and do everything we can to support one another to ensure individual and team success. In 2024, 25% of our team members were promoted at least once to more senior roles!
- Recharge during our annual company-wide break and extra holidays. In addition to vacation and quarterly Personal Days, every year we take a company-wide break in December to rest and recharge. We also give team members two additional holidays off per year: U.S. Independence Day and U.S. Thanksgiving, which we celebrate as Brain Holidays. We want you to feel motivated and energized at work!
- Get access to comprehensive benefits. We pride ourselves on offering benefits covering medical, dental, vision, mental health, wellness and more.
This is a hybrid role with time spent in our downtown Toronto office.
Creyos is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, national origin, sex, sexual orientation, gender identity, and disability, or another legally protected status. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Creyos will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify our Talent Acquisition Manager directly and we will work with you to meet your needs.
Associate Product Manager
Posted today
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Job Description
Job Description
Who we are
Founded in 2010, Genuine Comfort is a leading distributor of Air Conditioners (AC) and Packaged Terminal Air Conditioners (PTAC) across Canada & Mid-North USA. We are dedicated to “Delivering Comfort Consistently” to hospitality, commercial, and multi-family markets. We accomplish this through exceptional product availability, local warehousing, best-in-industry warranty and a dedication to on-time error-free delivery of room cooling products. Our impact is felt in hundreds of thousands of apartments and hotel rooms, with a visionary goal to surpass 60,000 units sold annually by 2030. Over the last four years, we have grown through strategic acquisitions of proven industry players, increased our product capacity and lineup, expanded our reach and distribution capabilities, have been featured multiple times in the Globe and Mail's Canada's fastest-growing companies list and surpassed our 2023 vision 26 months ahead of schedule.
Who we need
Reporting to the Director of Product, we are hiring an Associate Product Manager (APM). The mission of the APM is to support the development and execution of product initiatives that align with the company’s strategic goals. As our new APM, you will assist with managing Vendor-Led and Collaborative Product Developments, ensuring that specifications, compliance standards, and timelines are met. By coordinating market research, facilitating prototype testing, and analyzing after-sales feedback, you will ensure that products meet customer needs, adhere to industry regulations, and contribute to the company’s overall objectives.
You will play a key role in ensuring that all teams have the necessary product knowledge and resources to succeed. You will maintain quality control, assisting with data and research that helps create a strong product-market fit, and providing technical support to internal departments, including sales, marketing, operations, finance, and customer support.
This is a full time position, working four-days on-site with the option to work one day remotely.
What is in it for you:
Impact and influence. You will play a critical role in shaping and supporting the product lifecycle — from concept to after-sales — ensuring products meet compliance, quality, and customer expectations. Your insights and execution will directly influence product-market fit and customer satisfaction. Your work will directly shape the success of the product portfolio.
Innovation and exposure. You will be part of a team that values creativity, rigour, and continuous improvement. You will work with every major department, giving you a 360°ree; view of how products succeed in the market and how business decisions are made. From contributing to new product innovations to driving after-sales quality control, you will wear multiple hats and see the full product lifecycle, not just one slice of it.
Career advancement. This is an ideal opportunity for someone eager to grow into a senior product role. You will gain hands-on experience with compliance standards, prototype testing, market research, and cross-functional collaboration, building the foundation for a long-term career in product management.
What you will do:
- Product development. You will manage Vendor-Led (VPD) and Collaborative Product Developments (CPD), which the Director of Product approves. You will track vendor progress, validate prototypes, and capture/manage tasks in Monday.com (or equivalent).
- Compliance. You will oversee product compliance and certifications (AHRI, Energy Star, ETL, UL, CSA), ensuring timely applications and accurate documentation. You will monitor regulatory updates (e.g., refrigerant transitions, safety codes) to ensure all products meet current standards.
- Product knowledge management. You will create and maintain all product-related content, including spec sheets, manuals, submittals, high-resolution product images, and exploded parts views. You will support product information in QuickBooks according to standards and ensure all documents are properly organized and stored. You will create and deliver product training presentations, update and maintain Guru cards, and offer technical assistance across departments.
- After-sales quality control. You will work with OPS on product clear-outs (sell/scrap decisions) and review damaged items for resolution. You will manage the After-Sales QC process, performing root cause analyses on recurring or high-impact issues. You will collaborate with vendors on corrective actions and secure compensation for defective products. You will retain customer satisfaction by driving quick and effective solutions.
- Market research and analysis. You will research competitor products, pricing, features, and positioning. You will conduct customer and market research (surveys, interviews, secondary data) to identify needs, pain points, and trends. You will provide insights to support Strategic Product Developments (SPD) and innovation opportunities.
- Product testing and evaluation . You will perform physical testing and review of products, including prototype and production models (e.g., PTAC units). You will evaluate performance by turning on units, testing displays and thermostat integration, reviewing aesthetics and part fit, and performing noise testing with handheld instruments. You will document findings in general reports and escalate issues (e.g., poor labelling, noise levels, or quality concerns) to vendors for resolution.
- Warranty support and coverage. You will be fully trained in warranty and support processes to cover during the absence of the Warranty Lead. You will handle warranty tickets independently when required, ensuring SLA standards are met.
What you bring:
- The experience. You have experience in product management or product coordination ideally within HVAC, appliances, or any other commercial product that includes technical details. You are comfortable coordinating across internal teams and external vendors, managing multiple product initiatives simultaneously, and contributing to the full product lifecycle.
- The technical knowledge. You have a willingness to learn regulatory requirements impacting the industry. You have a proactive approach to quality control and issue resolution, with the ability to perform root cause analysis, recommend corrective actions, and oversee prototype testing and evaluation. You are comfortable with basic technical product evaluation and have the curiosity to quickly learn new product categories. Familiarity with compliance standards (AHRI, Energy Star, UL, CSA, ETL) is a plus.
- The analytical and project coordination skills . You have strong organizational skills and can accurately manage product documentation, compliance files, and technical resources. You have experience conducting research, analyzing data, and generating actionable insights for product development and after-sales strategies. You are detail-oriented, able to track tasks in project management tools (e.g., Monday.com), and maintain high standards for accuracy and follow-through.
- The communication and collaboration. You have excellent written and verbal communication skills, with the ability to explain technical concepts clearly and work effectively with cross-functional teams and external vendors. You are proactive, professional, and able to manage communications across time zones. You take initiative, anticipate challenges, and escalate issues as needed while fostering positive working relationships.
Why join
With a developed and cohesive leadership team and a robust entrepreneurial operating system, we are small but mighty, with the internal structure and processes to support our growth. Every action we take is focused on gaining traction every day, being held accountable to our objectives, and communicating openly so that we are all on the same page and in alignment with our vision. Our commitment to our people and our mission ensures that those who share our passion for growing are recognized and rewarded. This is a place where everyone is equipped with the support and the autonomy to make decisions and to learn from mistakes. Your contributions will directly influence our journey, allowing you to move the needle, innovate to meet challenges and achieve our collective goals.
If your values align with ours, join us to elevate your C.O.O.L. factor:
- Communicate openly, honestly, and effectively with internal teams and clients.
- Own your accountabilities and decision-making.
- Operate with initiative.
- Learn to grow and embrace change.
What you can expect from our interview process:
If you have 70% of what we're looking for, express your interest here. Please contact us at and let us know what accommodations or assistance we can provide you during the application process.
Apply now.
- A virtual interview with a Talent Advisor discussing your interest in the role and the company.
- A 30 minute virtual interview with the Director of Product and the COO to share more about your experience and career history.
- An in-person interview with the Director of Product and the CEO (who is remote). This is a chance to dive deeper into your career path and technical skills as well as complete an initial Criteria assessment.
- A Kolbe assessment and reference checks
At Genuine Comfort we are committed to hiring the best qualified candidates that align with our company core values regardless of culture, race, disability or gender.
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Associate Product Manager - Allergan Aesthetics
Posted 5 days ago
Job Viewed
Job Description
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit Follow Allergan Aesthetics on LinkedIn.
Job Description
Joining Allergan Aesthetics (AA), an AbbVie company means you will be part of a team of outstanding professionals dedicated to making a remarkable impact on patients' lives. AA exists to empower confidence for consumers and customers, creating products and technologies that drive the advancement of aesthetic medicine. We believe in the power of shaping your own life, your own business, your own look - and we continue to evolve our business around the needs of those we serve. United by our shared belief in what we do and a commitment to doing what is right, we bring our best every day to empower confidence.
When choosing your career path, choose to be remarkable.
An incomparable opportunity to build your Marketing experience and skills while supporting globally leading brands in a dynamic industry - medical aesthetics - that sits at the intersection of pharmaceuticals, beauty/cosmetics, and consumer healthcare.
+ Support the Facial Aesthetics portfolio (BOTOX Cosmetic, Juvederm, Skinvive, SkinMedica, and future innovations) and Product Managers with strategic and tactical planning, as well as execution/delivery of plans.
+ Own the development of key campaigns, programs, assets and tools designed to drive and differentiate the assigned brand(s) with both customers (B2B) and consumers (DTC) while accurately planning and reporting budgets.
+ Establish clear brand KPIs that define what success looks like, and regularly analyze performance and market dynamics/opportunities, communicating findings to cross-functional brand team and to senior management.
+ Enhance execution at the field-level through close collaboration with Sales, Training, and Education team members, ensuring understanding and alignment to strategic goals, positioning, messaging and
+ tactical plans with field teams.
+ Opportunity to take ownership of one or more brand(s) or sub-brand(s) to define strategy for growth within the Canadian market.
Qualifications
+ Equivalent to a four-year University education with emphasis in business and/or science. MBA is an asset.
+ Bilingualism (French/English) would be an asset.
+ A minimum of two (2) years of commercial experience (e.g. Marketing, Sales, Category Management, Business Excellence, etc.) in the pharmaceutical, consumer health, or beauty/cosmetic industry is a strong asset. Experience working in Health Canada regulated industries, within Beauty, Cosmetic, or Medical Aesthetics, is preferred.
+ Resourceful self-starter with a hands-on, entrepreneurial mindset, eager to support both long-term strategic thinking and day-to-day execution of the plans.
+ Proactive, independent in bringing forward recommendations that 'raise the bar' to drive performance improvement.
+ Strong analytical thinker, comfortable in deriving actionable insights from data, and setting and tracking KPIs.
+ Ability to work collaboratively with both internal and external stakeholders, taking, process, and providing feedback constructively.
+ Creative thinking and open-mindedness to finding new or better solutions, with a genuine passion or curiosity about the Aesthetics industry.
+ Demonstrated financial acumen; basic understanding of P&L management, forecasting, ROI, and budget management.
+ Strong project management skillset, ability to balance multiple priorities against overlapping project timelines.
+ Travel: 10%, local Ontario for occasional external Marketing events.
Nice to Have:
+ Experience with Canva and/or other graphic design tools is an asset
Must Have:
+ Accountability: Taking ownership of assigned projects or tasks and ensuring they are completed successfully (aligned to expectations) and on-time.
+ Adaptability: The ability to thrive in a fast-paced and changing environment, being flexible and open to new ideas and approaches.
+ Collaboration: The ability to work effectively with cross-functional teams and stakeholders to drive practice development initiatives and achieve desired outcomes.
+ Communication: Strong verbal and written communication skills to effectively convey ideas, influence others, and build relationships with internal and external stakeholders.
+ Customer-centricity: A deep understanding of customer needs and the ability to develop and implement strategies that enhance customer satisfaction and drive business growth.
+ Innovation: A mindset that embraces creativity and continuous improvement, seeking new and better ways to enhance practice development strategies and processes.
+ Strategic thinking & Results Driven: The capacity to think critically and strategically, analyzing market trends and identifying opportunities to drive growth and optimize practice development efforts.
Why Allergan Aesthetics?
We believe in the work that we do and together we create the products and technologies that drive the advancement of aesthetic medicine. Our principles are shaped to empower us to deliver on that promise:
+ Making your practice our purpose (YPOP)
+ Inclusive of all people
+ Putting science at the core
+ Creating what's next
+ Connecting to patients.
We show up every day, energized by the chance to make a real difference in people's lives. So, every day is one that counts. Aligning your interests with our imperatives as a business, you always have opportunities to step up and reach higher. So, we foster an inclusive, supportive environment where you're empowered to ask questions, think big and build on each other's best ideas.
AbbVie is an equal opportunity employer and encourages women, Aboriginal people, persons with disabilities and members of visible minorities to apply.
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
Associate Product Manager - Allergan Aesthetics
Posted today
Job Viewed
Job Description
Job Description
Company Description
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit Follow Allergan Aesthetics on LinkedIn.
Job DescriptionJoining Allergan Aesthetics (AA), an AbbVie company means you will be part of a team of outstanding professionals dedicated to making a remarkable impact on patients’ lives. AA exists to empower confidence for consumers and customers, creating products and technologies that drive the advancement of aesthetic medicine. We believe in the power of shaping your own life, your own business, your own look – and we continue to evolve our business around the needs of those we serve. United by our shared belief in what we do and a commitment to doing what is right, we bring our best every day to empower confidence.
When choosing your career path, choose to be remarkable.
An incomparable opportunity to build your Marketing experience and skills while supporting globally leading brands in a dynamic industry – medical aesthetics – that sits at the intersection of pharmaceuticals, beauty/cosmetics, and consumer healthcare.
- Support the Facial Aesthetics portfolio (BOTOX Cosmetic, Juvederm, Skinvive, SkinMedica, and future innovations) and Product Managers with strategic and tactical planning, as well as execution/delivery of plans.
- Own the development of key campaigns, programs, assets and tools designed to drive and differentiate the assigned brand(s) with both customers (B2B) and consumers (DTC) while accurately planning and reporting budgets.
- Establish clear brand KPIs that define what success looks like, and regularly analyze performance and market dynamics/opportunities, communicating findings to cross-functional brand team and to senior management.
- Enhance execution at the field-level through close collaboration with Sales, Training, and Education team members, ensuring understanding and alignment to strategic goals, positioning, messaging and
- tactical plans with field teams.
- Opportunity to take ownership of one or more brand(s) or sub-brand(s) to define strategy for growth within the Canadian market.
- Equivalent to a four-year University education with emphasis in business and/or science. MBA is an asset.
- Bilingualism (French/English) would be an asset.
- A minimum of two (2) years of commercial experience (e.g. Marketing, Sales, Category Management, Business Excellence, etc.) in the pharmaceutical, consumer health, or beauty/cosmetic industry is a strong asset. Experience working in Health Canada regulated industries, within Beauty, Cosmetic, or Medical Aesthetics, is preferred.
- Resourceful self-starter with a hands-on, entrepreneurial mindset, eager to support both long-term strategic thinking and day-to-day execution of the plans.
- Proactive, independent in bringing forward recommendations that ‘raise the bar’ to drive performance improvement.
- Strong analytical thinker, comfortable in deriving actionable insights from data, and setting and tracking KPIs.
- Ability to work collaboratively with both internal and external stakeholders, taking, process, and providing feedback constructively.
- Creative thinking and open-mindedness to finding new or better solutions, with a genuine passion or curiosity about the Aesthetics industry.
- Demonstrated financial acumen; basic understanding of P&L management, forecasting, ROI, and budget management.
- Strong project management skillset, ability to balance multiple priorities against overlapping project timelines.
- Travel: 10%, local Ontario for occasional external Marketing events.
Nice to Have:
- Experience with Canva and/or other graphic design tools is an asset
Must Have:
- Accountability: Taking ownership of assigned projects or tasks and ensuring they are completed successfully (aligned to expectations) and on-time.
- Adaptability: The ability to thrive in a fast-paced and changing environment, being flexible and open to new ideas and approaches.
- Collaboration: The ability to work effectively with cross-functional teams and stakeholders to drive practice development initiatives and achieve desired outcomes.
- Communication: Strong verbal and written communication skills to effectively convey ideas, influence others, and build relationships with internal and external stakeholders.
- Customer-centricity: A deep understanding of customer needs and the ability to develop and implement strategies that enhance customer satisfaction and drive business growth.
- Innovation: A mindset that embraces creativity and continuous improvement, seeking new and better ways to enhance practice development strategies and processes.
- Strategic thinking & Results Driven: The capacity to think critically and strategically, analyzing market trends and identifying opportunities to drive growth and optimize practice development efforts.
Why Allergan Aesthetics?
We believe in the work that we do and together we create the products and technologies that drive the advancement of aesthetic medicine. Our principles are shaped to empower us to deliver on that promise:
- Making your practice our purpose (YPOP)
- Inclusive of all people
- Putting science at the core
- Creating what’s next
- Connecting to patients.
We show up every day, energized by the chance to make a real difference in people’s lives. So, every day is one that counts. Aligning your interests with our imperatives as a business, you always have opportunities to step up and reach higher. So, we foster an inclusive, supportive environment where you’re empowered to ask questions, think big and build on each other's best ideas.
AbbVie is an equal opportunity employer and encourages women, Aboriginal people, persons with disabilities and members of visible minorities to apply.
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit -us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
-us/reasonable-accommodations.html
Senior Associate Product Manager, Trauma (18-Month Fixed-Term Contract) | Markham, Ontario, Canada
Posted 3 days ago
Job Viewed
Job Description
Marketing
**Job Sub** **Function:**
Product Management
**Job Category:**
Professional
**All Job Posting Locations:**
Markham, Ontario, Canada
**Job Description:**
**About Orthopaedics**
Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that's reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.
Your unique talents will help patients on their journey to wellness. Learn more at .
Johnson & Johnson is recruiting for a Senior Associate Product Manager, Trauma (18-Month Fixed-Term Contract) to join our MedTech Orthopaedics (JJMTO) team supporting our Trauma business. This position is located at our Markham, Ontario, Canada office location.
**You will be responsible for:**
+ Strategically assessing marketing and promotional plans to ensure product launch excellence with timely execution including capital and event planning.
+ Coordinate development of market assessments for our products, technologies and solutions in collaboration with the Health Economic Market Access team and Medical Affairs.
+ Understand and uncover customer and patient insights to drive relevant and actionable strategic plans through customer engagement events.
+ Developing and implementing core brand strategies (4P's of Marketing) with franchise alignment
+ Supporting annual marketing, strategic & business planning.
+ Co-leading development of RFP marketing strategies and support submissions.
+ Lead partnership and coordination with internal collaborators, including marketing, sales, regulatory, finance, supply chain, demand planning, HCC, professional education, commercial education, and strategic marketing teams to effectively execute against plan.
**Qualifications/Requirements:**
**Education:**
+ A university degree is required. An MBA is an asset.
**Experience and Skills:**
+ Minimum of 4-5 years relevant business experience (i.e, marketing, sales, and/or business development) is required.
+ Orthopaedic industry experience in the Canadian Healthcare environment is required.
+ Hybrid in-office at our Markham, Ontario campus is required.
**Other:**
+ Bilingual French & English is an asset.
+ Strong collaboration and teaming skills with a variety of different cross-functional areas, and ability to influence multiple team members.
+ Ability to be proactive and self-directed and able to lead multiple projects, prioritize tasks, provide creative solutions to complexity, implement those solutions efficiently and effectively with a high degree of organization and follow through.
+ Outstanding communication skills (written) and be comfortable presenting (verbal) in front of small and large groups.
+ Up to 20% business travel may be required.
+ This position is an 18-Month Fixed-Term Contract.
#LI-JS3
#LI-hybrid
Product Marketing Lead
Posted today
Job Viewed
Job Description
Job Description
We’re hiring a Product Marketing Lead to build and lead the Product Marketing function at Ask-AI.
We are looking for an analytical, creative and visionary leader to join our Marketing team, a product marketer with the ability to develop a deep understanding of our market, products, customers, and competitive landscape and translate those insights into impactful messaging, positioning and enablement programs.
Reporting to the Chief Marketing Officer, the Head of Product Marketing is responsible for informing our go-to-market strategy and working closely with Marketing, Sales, Product, and Customer success to drive business growth.
What You’ll Do
- Become an expert on our market, leading the strategy and execution of market and customer research to help inform all aspects of GTM and product strategy, including messaging and positioning, marketing campaigns, and the product roadmap
- Develop a deep understanding of our ideal customer profiles and competitive landscape in order to effectively differentiate our value proposition to prospects and customers
- Become an expert and evangelist for our product, translating how we uniquely address customer needs and pain points into compelling messaging, pitch decks, presentations, demos and collateral
- Launch new products and features that help attract new customers and drive deeper adoption, retention and upsell with existing ones
- Enable our Sales and Post-Sales teams to communicate our differentiated value proposition and impact clearly, compellingly and consistently
- Represent the company with key industry analysts, stakeholders, and customers
Who You Are
- Driven: You understand the potential of AI to transform how we work and deliver impact and are excited to join a company at the forefront of that change
- A great communicator: You are a strong writer and presenter who can impact an audience emotionally and intellectually, and understand how to adapt your approach to suit your audience
- Product-obsessed: You love discovering the nuances of products, platforms and features so you can inform the roadmap, build differentiated positioning and packaging, and launch new offerings in a way that drives excitement and adoption.
- Collaborative: You thrive in a collaborative, team-first environment, understanding how to work cross-functionally and create alignment, and knowing how to lead from the front and the back
- Analytical: You enjoy working in data-driven environments and know how to interpret data and results and turn them into insights that drive decision-making
- AI-fluent: You understand how AI models work (prompting, edge cases, accuracy, drift) and can speak confidently about them with customers.You stay ahead of AI trends and experiment with the latest tools and techniques.
- Customer-facing: You exude executive presence and can confidently represent the company with key customers, analysts, and industry experts
- A systems thinker: You understand how to create repeatable playbooks, templates and processes
- Growth-oriented: You have a growth mindset and comfort level operating in fast-moving environments
Experience We’re Looking For
- 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
- Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
- Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
- Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
- Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
- Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
- Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones
Why This Role Matters
AI is transforming how businesses operate and how people work. As an AI-native platform used by GTM and CX teams, we are at the forefront of that change. Our customers trust us to help them leverage AI to transform how their customer facing teams operate and to deliver an amazing experience to their customers. This role is critical in supporting our continued rapid growth and success, building positioning and messaging that helps us to cut through the AI hype and noise — and helping our customers understand how we can help them thrive in the AI era.
Requirements:
- 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
- Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
- Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
- Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
- Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
- Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
- Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones
Product Marketing Manager
Posted today
Job Viewed
Job Description
Job Description
About Portless
Portless is reinventing e-commerce logistics by letting brands ship directly from the factory floor in Asia to customers worldwide — no sea freight containers, no months-long cash lock-ups in inventory. Ecommerce brands in apparel, beauty, electronics, and home goods use our platform to offer fast delivery at a cost that rivals traditional 3PLs while we handle everything in-between. Our revenue is growing aggressively and this is a great opportunity to get in early at a high-growth company.
Why This Role MattersThe Product Marketing function will be the bridge between customer insight, product innovation, and go-to-market (GTM) excellence. As the first Senior Product Marketing Manager at Portless, you will own the narrative (and the numbers) for our core platform. Your work will set the tone for how thousands of brands understand, adopt, and champion Portless. This role will partner closely with Sale, Account Management, Customer Success, Product and Growth teams to drive adoption, revenue, and long-term success.
What You’ll Do- Craft & Own Positioning Translate the unique values and features of Portless, into differentiated messaging that resonates with Ecommerce operators and founders and is reflected in increased win-rates and engagement.
- Lead Go-to-Market Plan and execute launches (features, geographies, partnerships), orchestrating Product, Sales, Customer Success, and RevOps to hit adoption and revenue targets.
- Enable Revenue Teams Build the playbooks, pitch decks, battle cards, and other enablement materials that give GTM teams the confidence to close and expand deals.
- Drive Adoption & Expansion Design and optimize multi-channel campaigns - website, email, in-product, partner co-marketing - to lift activation, stickiness, and upsell.
- Champion Market Intelligence Run ongoing win/loss analysis, competitive research, and pricing studies; feed insights back into product roadmap and GTM tactics.
- Own Metrics & Reporting Set KPIs for feature adoption, attach-rate, and ARR contribution; track weekly, diagnose gaps, and course-correct with data.
- 3+ years in product marketing for SaaS, logistics tech, or e-commerce enablement, with at least 2 launches that moved revenue needles.
- You are a self-starter with a strong bias towards action who is able to manage competing priorities in a fast-paced environment.
- Proven ability to translate technical or operational complexity into engaging narratives and clear value props.
- Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, and more.
- Experience designing and executing integrated GTM campaigns—email, content, events, outbound—to measurable funnel outcomes.
- Fluency in market and customer research methods (buyer interviews, surveys, data analysis, win/loss).
- Stellar written and verbal communication that is concise, persuasive, and free of corporate fluff.
- Low-ego collaboration style; you make engineers, designers, and sellers all feel heard and empowered.
- Deep experience with leveraging AI Agents and Flows in order to quickly validate ideas and scale impact.
- Background in fulfillment, cross-border logistics, or supply-chain finance.
- Familiarity with the Shopify ecosystems and the metrics that matter to DTC brands (Return rate, ROAS, WISMO, inventory turns).
- Experience with pricing/packaging strategy or revenue operations tools (e.g., Gong, Hubspot).
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Director - Product Marketing
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Job Description
Job Description
Company Description
Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.
Job DescriptionThe Director - Product Marketing is responsible for owning messaging, driving go-to-market (GTM) product launches, and the development of content that engages prospective buyers, supports customer growth, and enables sales conversion. This role is highly cross-functional, partnering closely with teams across Appcast—including Product, Sales, Strategy, and Customer Success—to ensure our solutions are clearly and effectively positioned in the market.
Success in this role requires a strong blend of strategic insight, cross-functional leadership, and hands-on development of sales collateral. As a senior member of the marketing team reporting directly to the VP of Marketing, you will play a critical role in shaping how we communicate value to our buyers and enabling our teams to win in a competitive marketplace.
Job Responsibilities
- Lead strategic partnerships with Product, Strategy, Sales, articulate go-to-market messaging that supports product launches/updates, evolving business needs, and continued growth. Translate those messages into high-quality, market-facing materials (e.g., sales collateral) with strong value messaging and storytelling; oversee the completion of additional sales materials including external one pagers and internal training materials
- Oversee and direct the completion of case studies and testimonials, ensuring they effectively convey how Appcast delivers customer bliss through optimal performance.
- Lead the creation and ongoing updates of buyer personas and competitor matrices, collaborating with Strategy and Sales Enablement teams to ensure effective rollout and adoption.
- As a senior leader in both product marketing and the marketing team more broadly, you will mentor and support the growth and development of staff across the marketing team, particularly in the areas of customer voice, product knowledge, and messaging alignment.
- Own collateral development - Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create sales materials including external one pagers and internal enablement & training materials.
- Lead collateral asset lifecycle management – across all forms of content, manage repositories of materials (Content Library, Mindtickle & Sharepoint) and sunset content when required.
- Drive strategic collaboration with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns.
- Manage relationships with internal and external design resources as well as subject matter experts.
- Assess the effectiveness of the product marketing programs, tools (G2), and technology (eg. Mindtickle) that support Appcast’s GTM efforts on an ongoing basis.
- Develop and maintain a deep, thorough understanding of our customers’ needs and challenges; play a key role in shaping and continuously refining detailed buyer personas; apply data-driven insights to guide strategic marketing decisions.
- Proven ability to create messaging and collateral that effectively resonates with target audiences.
- Proven experience creating sales materials that drive engagement and are consistently adopted by sales teams—supporting examples will be requested.
- Strong leadership and management skills with the ability to motivate and develop a high-performing team.
- Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies and results to stakeholders at all levels.
- Ability to think strategically and develop long-term plans while also managing day-to-day execution.
- Strong leadership and management skills with the ability to motivate and develop a high-performing team.
- Proven ability to build and maintain strong, collaborative relationships with internal leadership and external stakeholders, fostering alignment and driving cross-functional initiatives forward.
- High level of positive energy, drive, enthusiasm, and commitment; must be a self-starter and enjoy working in a fast-paced and collaborative environment.
Education and Experience
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 10+ years of prior product marketing leadership experience is required
Travel Requirements
Travel for this position may include quarterly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities.
Supervisory Responsibilities
This position will manage and support direct reports in the Marketing team.
Additional Information
Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024!
- We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers.
- We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.
- We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities.
All your information will be kept confidential according to EEO guidelines.
Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.