36 Brand Management jobs in Canada

Job Description

About Portless

Portless is reinventing e-commerce logistics by letting brands ship directly from the factory floor in Asia to customers worldwide — no sea freight containers, no months-long cash lock-ups in inventory. Ecommerce brands in apparel, beauty, electronics, and home goods use our platform to offer fast delivery at a cost that rivals traditional 3PLs while we handle everything in-between. Our revenue is growing aggressively and this is a great opportunity to get in early at a high-growth company.

The Product Marketing function will be the bridge between customer insight, product innovation, and go-to-market (GTM) excellence. As the first Senior Product Marketing Manager at Portless, you will own the narrative (and the numbers) for our core platform. Your work will set the tone for how thousands of brands understand, adopt, and champion Portless. This role will partner closely with Sale, Account Management, Customer Success, Product and Growth teams to drive adoption, revenue, and long-term success.

• Craft & Own Positioning Translate the unique values and features of Portless, into differentiated messaging that resonates with Ecommerce operators and founders and is reflected in increased win-rates and engagement.
• Lead Go-to-Market Plan and execute launches (features, geographies, partnerships), orchestrating Product, Sales, Customer Success, and RevOps to hit adoption and revenue targets.
• Enable Revenue Teams Build the playbooks, pitch decks, battle cards, and other enablement materials that give GTM teams the confidence to close and expand deals.
• Drive Adoption & Expansion Design and optimize multi-channel campaigns - website, email, in-product, partner co-marketing - to lift activation, stickiness, and upsell.
• Champion Market Intelligence Run ongoing win/loss analysis, competitive research, and pricing studies; feed insights back into product roadmap and GTM tactics.
• Own Metrics & Reporting Set KPIs for feature adoption, attach-rate, and ARR contribution; track weekly, diagnose gaps, and course-correct with data.

• 3+ years in product marketing for SaaS, logistics tech, or e-commerce enablement, with at least 2 launches that moved revenue needles.
• You are a self-starter with a strong bias towards action who is able to manage competing priorities in a fast-paced environment.
• Proven ability to translate technical or operational complexity into engaging narratives and clear value props.
• Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, and more.
• Experience designing and executing integrated GTM campaigns—email, content, events, outbound—to measurable funnel outcomes.
• Fluency in market and customer research methods (buyer interviews, surveys, data analysis, win/loss).
• Stellar written and verbal communication that is concise, persuasive, and free of corporate fluff.
• Low-ego collaboration style; you make engineers, designers, and sellers all feel heard and empowered.

• Deep experience with leveraging AI Agents and Flows in order to quickly validate ideas and scale impact.
• Background in fulfillment, cross-border logistics, or supply-chain finance.
• Familiarity with the Shopify ecosystems and the metrics that matter to DTC brands (Return rate, ROAS, WISMO, inventory turns).
• Experience with pricing/packaging strategy or revenue operations tools (e.g., Gong, Hubspot).

Job Description

Company Description

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.  

The Director - Product Marketing is responsible for owning messaging, driving go-to-market (GTM) product launches, and the development of content that engages prospective buyers, supports customer growth, and enables sales conversion.  This role is highly cross-functional, partnering closely with teams across Appcast—including Product, Sales, Strategy, and Customer Success—to ensure our solutions are clearly and effectively positioned in the market.   

Success in this role requires a strong blend of strategic insight, cross-functional leadership, and hands-on development of sales collateral. As a senior member of the marketing team reporting directly to the VP of Marketing, you will play a critical role in shaping how we communicate value to our buyers and enabling our teams to win in a competitive marketplace. 

Job Responsibilities

• Lead strategic partnerships with Product, Strategy, Sales, articulate go-to-market messaging that supports product launches/updates, evolving business needs, and continued growth. Translate those messages into high-quality, market-facing materials (e.g., sales collateral) with strong value messaging and storytelling; oversee the completion of additional sales materials including external one pagers and internal training materials 
• Oversee and direct the completion of case studies and testimonials, ensuring they effectively convey how Appcast delivers customer bliss through optimal performance. 
• Lead the creation and ongoing updates of buyer personas and competitor matrices, collaborating with Strategy and Sales Enablement teams to ensure effective rollout and adoption. 
• As a senior leader in both product marketing and the marketing team more broadly, you will mentor and support the growth and development of staff across the marketing team, particularly in the areas of customer voice, product knowledge, and messaging alignment.  
• Own collateral development - Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create sales materials including external one pagers and internal enablement & training materials.  
• Lead collateral asset lifecycle management – across all forms of content, manage repositories of materials (Content Library, Mindtickle & Sharepoint) and sunset content when required. 
• Drive strategic collaboration with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns.  
• Manage relationships with internal and external design resources as well as subject matter experts. 
• Assess the effectiveness of the product marketing programs, tools (G2), and technology (eg. Mindtickle) that support Appcast’s GTM efforts on an ongoing basis. 
• Develop and maintain a deep, thorough understanding of our customers’ needs and challenges; play a key role in shaping and continuously refining detailed buyer personas; apply data-driven insights to guide strategic marketing decisions. 

• Proven ability to create messaging and collateral that effectively resonates with target audiences. 
• Proven experience creating sales materials that drive engagement and are consistently adopted by sales teams—supporting examples will be requested. 
• Strong leadership and management skills with the ability to motivate and develop a high-performing team.  
• Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies and results to stakeholders at all levels.  
• Ability to think strategically and develop long-term plans while also managing day-to-day execution.  
• Strong leadership and management skills with the ability to motivate and develop a high-performing team.  
• Proven ability to build and maintain strong, collaborative relationships with internal leadership and external stakeholders, fostering alignment and driving cross-functional initiatives forward. 
• High level of positive energy, drive, enthusiasm, and commitment; must be a self-starter and enjoy working in a fast-paced and collaborative environment. 

Education and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.  
• 10+ years of prior product marketing leadership experience is required  

Travel Requirements  

• Travel for this position may include quarterly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities.    

Supervisory Responsibilities

• This position will manage and support direct reports in the Marketing team.  

Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024! 

• We’re the best at what we do.  We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers. 
• We have an amazing culture driven by great people.  Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.  
• We take care of our employees.  We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities. 

All your information will be kept confidential according to EEO guidelines. 

Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

• Develop and execute comprehensive long-term product marketing strategies and plans that drive growth and elevate positioning in the market.
• Work closely with product to define and communicate product value propositions and ensure alignment between product strategy and marketing execution.
• Define product marketing KPIs and lead efforts to continually refine
• Lead market segmentation and targeting efforts to identify and prioritize key markets and customer segments.
• Drive competitive analysis and positioning to differentiate our products in the market effectively.
• Ensure the content and collateral created both resonate with the market and also are used effectively through the sales process through process innovation and KPIs that are aligned to across sales, marketing and product marketing.

• Oversee the development and implementation of go-to-market plans for new products and features, ensuring successful launches and market adoption.
• Collaborate with sales and marketing teams to develop sales tools, collateral, and training materials that effectively communicate the product's value proposition to the sales team and customers.
• Lead cross-functional teams to ensure cohesive and impactful product activities, including but not limited to supporting content for webinars, ensuring product pages are reflect customer-focused messaging and creating collateral for key sales priorities.
• Work closely with the sales development team, sales management, marketing ops and demand generation on maintaining and evolving target market lists of ABM campaigns
• Develop and implement the strategy for pricing and product packaging

• Direct market research and analysis efforts to gather insights on market trends, customer needs, and competitive landscape.
• Translate insights into actionable strategies and product decisions to keep the company ahead in the market.
• Share market insights with product and engineering to inform product development and innovation.
• Define appropriate scope and deliver on analyst relations programs
• Make data-driven decisions to support achievement of company goals

• Build, mentor, and lead a high-performing product marketing team.
• Foster a culture of continuous improvement and professional growth within the team, building a team of high-performing product marketers
• Collaborate with human resources to attract, retain, and develop top talent in product marketing.

• You have worked for the last 10+ years in product marketing experience with a focus within the B2B SaaS industry
• You have a degree in Marketing, Business, or a related field.
• You have a proven track record in executing successful product marketing strategies and launches.
• You are well versed with marketing systems, such as salesforce, highspot and outreach, that are used to enhance product marketing results.
• You know how to work within cross-functional teams to lead and collaborate on initiatives.
• You are comfortable with driving change and testing new, innovative marketing approaches.
• You have demonstrated your ability to lead high-performing teams that means you've built a positive team culture, motivated people and developed them in their career

• Health and Wellness Benefits:100% paid by us for health, dental & vision from day one.
• Professional development:we have an external learning budget to help you grow and develop. We host a learning workshop about every 6 weeks on topics like Time Management, Self-Awareness and Giving Feedback; we also have e-learning to meet the needs of our remote team. We offer a Career Development Program to help you identify and build your skillsets for internal growth opportunities and beyond. We also have a Coaching Program for all our managers. We know how important it is to have a good boss, so we invest in their development.
• Vacation: it's open, which means we don't worry about an accrual clock.On average, we see most folks enjoying between 3-4 weeks off a year.
• Parental leave:Best-in-class top-up for new parents - 100% for 15 weeks new parents and a bonus 5 weeks for birth mothers.
• RRSP: Matching up to 2.5%
• Flexibility & trust -While we are remote for now, we enable our team to create a work environment that will set them up for success. We hire adults and we trust you to manage your outcomes. Day-to-day, everyone is given the option to decide whether they want to work remote or in-office depending on the needs of their role.
• In the Office - You will have access to snacks and beverages and in-office fun like ping pong, group lunches, karaoke & games. We provide lots of opportunity for team socials too, including the folks who are remote!