303 Brand Operations jobs in Canada

Job Description
Insight Global is looking for a Marketing Manager that will specialize across activation marketing campaigns in retail stores. They will lead marketing programs, partnering with store owners and vendors to provide the best possible customer experience. It is a full-time hybrid role out of the client's headquarters in Langley, BC.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: and Requirements
- 3+ years in a marketing operations role
- Retail experience
- Has created activation programs across multiple store fronts
- Worked directly with vendors to evaluate program decisions - Has worked within a franchise model
- Works well individually without oversight

**Company Description**

Since 1940, Dairy Queen® has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.S., Canada and more than 20 countries around the world. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.

Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

**Job Description**

**Job Overview**

The Marketing Manager is responsible for strategic leadership of key marketing communications and media initiatives that lead to measurable business growth. This role is responsible for driving the development of annual marketing plans, including marketing communications, cause marketing, public relations, and media, collaborating with internal teammates in the US and Canada, and external agencies, ensuring all marketing aligns with the overall brand strategy to drive business impact. This role requires experience in full funnel media with responsibility for media strategy, optimizing media plans, and driving executional excellence with agency partners.

Principal Accountabilities:

**Campaign and Media Management**

- Leads development of annual marketing plans, leveraging efficiencies from the US division and identifying gaps where Canada-specific initiatives should be prioritized
- Oversees DQ’s Canadian national marketing campaigns and activations to foster and increase brand awareness, brand affinity, store traffic, and campaign engagement
- Uses exceptional project management and collaboration skills to manage day-to-day activities and key stakeholders to ensure campaigns stay on track, on budget, and on time.
- Works closely with internal and external teammates to manage creative production and ensure all creative and messaging meets a high bar. Creative development includes video, audio, social, and in-store merchandising, as well as overall design system integration.
- Leads development of annual full funnel media plans, applying learning and optimizations to maximize media investments and drive business growth.
- Effectively manages assigned marketing budgets for on-time and on-budget campaigns, including production and paid media.
- Oversees and manages creative packaging changes.
- Presents as appropriate to company management and Franchise Advisory Committee.

**Cause Marketing**

- Leads development of annual Cause Marketing Strategy and successfully execute associate tactics to meet annual fund-raising goal.
- Develops effective communications strategies to inform and engage DQ Fans/customers, children’s hospitals, franchisees, employees, and news media.
- Leads ambassador program and effectively leverage ambassador’s skills to engage and influence broader franchisee system.

**Public Relations**

- Leads development of annual Public Relations strategy with agency partner ensuring alignment with overall business goals and integration into overall marketing plan.
- Successfully executes associate tactics to meet annual earned/paid goals.

**Qualifications**

**Education & Qualifications**

- B.A. or B.S. Degree in marketing, communications or related field, or equivalent work experience.
- Must have a minimum of 5-6 years of full-time experience in marketing communications, public relations, advertising, digital marketing, cause marketing, or a related field.
- Strategist who can turn insights into actionable plans.
- Creative, quick thinker who can think past obstacles to achieve a bigger vision.
- Strong skills in project management, metrics, analytics, and reporting.
- Highly collaborative and optimistic with spectacular relationship-building skills.
- Solution-oriented with commitment to delivering excellent internal and external customer service.
- Highly proactive and autonomous, capable of driving projects through in a complex franchise system.
- Strong oral and written communication with excellent interpersonal, presentation and problem-solving skills.
- Ability to complete multiple projects concurrently while balancing priorities.


**Additional Information**

All your information will be kept confidential according to EEO guidelines.

**Work Environment:**

Most positions located out of our corporate office in Burlington, Ontario will work a hybrid work schedule where you will work 2 collaboration days a week. Additional in office time may be required to support team/project needs. Positions will be identified as “remote eligible” when consideration will be given to candidates outside of drivable distance to our Burlington, Ontario office.

**Inclusion & Belonging**

We are committed to creating a culture of inclusion and belonging for all who touch DQ. We believe in and commit to fostering a community where employees bring their authentic selves to work, and where we recruit, engage, and retain employees, franchise owners, and suppliers based on qualifications and merit. We strive to maintain an environment where everyone feels welcome.

Overview Languages

English

Education Experience On site

Work must be completed at the physical location. There is no option to work remotely.

Responsibilities Tasks Employment groups

This employer promotes equal employment opportunities for all job applicants, including those self-identifying as a member of these groups:

Support for newcomers and refugees

• Participates in a government or community program or initiative that supports newcomers and/or refugees

Support for youths

• Participates in a government or community program or initiative that supports youth employment

Support for Indigenous people

• Participates in a government or community program or initiative that supports Indigenous people

Employment groups - Help

Membership in a group is not a job requirement. All interested applicants are strongly encouraged to apply.

This employer is committed to providing all job applicants with equal employment opportunities, and promoting inclusion. If you self-identify as a member of any employment group, you are encouraged to indicate it in your application.

Overview Languages

English

Education Experience On site

Work must be completed at the physical location. There is no option to work remotely.

Responsibilities Tasks Additional information Personal suitability

Job Description

Job Description

Marketing Manager Location: Canadian Dental Services Corp. Toronto HQ Reports To: VP Marketing & Business Development Direct Reports: Digital Marketing Specialist, Central Services Lead   About Canadian Dental Services Corp. Canadian Dental Services Corp. (CDS) is a growing network of GP Dental, Periodontal, and Orthodontic practices, including Davis Orthodontics. Our mission is to deliver exceptional dental care while building strong, lasting relationships within the communities we serve.   Position Overview: The Marketing Manager will lead our marketing and CRM strategy, oversee branding and campaigns, and manage a small team to ensure consistent execution. A key part of this role is using data and insights to build strategic marketing plans, guide campaign development, and measure performance. This includes leading the full marketing lifecycle—from research and planning, through execution, to analysis and continuous improvement—ensuring all marketing activities are measurable, accountable, and aligned with business objectives. The ideal candidate is a strategic leader who will also roll up their sleeves to execute all aspects of a marketing campaign, thriving in a fast-paced, multi-location, service-based environment.   --- Key Responsibilities: Strategic Leadership * Build and execute strategic marketing plans that drive patient growth and retention across GP, Perio, and Orthodontic practices. * Align marketing initiatives with CDS’s organizational goals, ensuring measurable ROI. * Collaborate with clinical and operations leaders to identify opportunities for growth, referrals, and community engagement.   Campaign Execution * Lead the creation and execution of marketing campaigns across advertising, promotions, content, and communications. * Work closely with the Digital Marketing Specialist and Central Services Lead to deliver impactful, measurable campaigns.   Performance Analysis * Translate performance insights into actionable strategies to improve lead quality, patient conversion rates, and marketing ROI. * Provide actionable insights to improve strategies and maximize return on investment.   Digital & CRM Oversight * Lead the digital marketing strategy, including SEO, paid search, paid social, email marketing, website optimization, and online reputation management. * Oversee and optimize the CRM tool to improve lead management, patient reactivation, and marketing automation.   Brand Management * Oversee all branding initiatives, ensuring consistency in messaging, design, and identity across digital, print, and in-clinic materials. * Develop content guidelines and ensure brand standards are upheld across all patient touchpoints.   Partnerships & Vendor Management * Manage relationships with external partners, including agencies, vendors, and media outlets. * Negotiate contracts and oversee partner deliverables to ensure alignment with marketing objectives.   Market Research * Conduct studies and analyze data to understand market trends, patient needs, and competitive landscape. * Identify opportunities for new services, marketing channels, and growth initiatives.   Team Management * Lead, mentor, and develop the Digital Marketing Specialist and Central Services Lead. * Foster a collaborative, high-performing Marketing team culture focused on growth and innovation. --- Qualifications: * Bachelor’s degree in marketing, Business, Communications, or related field. * 5+ years of marketing experience, including digital marketing and campaign management. * 2+ years in a leadership or team management role. * Proven experience with CRM systems and marketing automation tools. * Strong knowledge of Google Ads, Meta Ads, SEO, and analytics/reporting platforms. * Experience in healthcare, dental, or multi-location service organizations is an asset. * Strong analytical, organizational, and project management skills. * Excellent communication, leadership, and collaboration abilities.   --- Competencies & Skills: * Strategic Thinking: Ability to see the big picture and translate business goals into actionable marketing strategies. * Data-Driven Decision Making & Analytical Mindset: Skilled at interpreting data, identifying insights, and adjusting strategies for maximum impact. Uses analytics to test, refine, and scale marketing strategies. * Patient-Centric Mindset: Understands the unique needs of patients and tailors campaigns to improve the patient experience. * Creativity & Innovation: Develops fresh ideas for campaigns, branding, and engagement to differentiate CDS in the market. * Leadership & Team Development: Inspires, coaches, and builds a high-performing marketing team. * Relationship Building: Strong interpersonal skills to collaborate with internal teams, clinic Practice Managers, and external partners. * Adaptability: Thrives in a fast-paced, evolving healthcare environment with shifting priorities. * Execution Excellence: Ability to manage multiple projects simultaneously while delivering on time and within budget.   --- Why Join Us? Join a purpose-driven organization where your work directly contributes to healthier communities. At CDS, we foster innovation, collaboration, and professional growth. * Opportunity to make a direct impact on patient growth in a fast-growing healthcare organization. * Leadership role with room for growth and development. * Collaborative, supportive team environment. * Competitive salary, benefits, and career growth opportunities. * May require occasional travel to clinics and events within Canada.

Job Description

Job Description

Job Summary:

Are you an expert in B2B Marketing? Have you been engaged in strategy development and execution to drive qualified leads? Have you taken a new brand and created an impact?

We are looking for an experienced Senior B2B Marketing Manager, to support our B2B Marketing and to establish best practices as we bring Evanesce to our customers. If you are someone who has a creative and data-driven mind-set, you are the right person. Reporting to the Global VP, Marketing you will be responsible for developing and executing all marketing programs, and campaigns.

Responsibilities

• Develop and implement B2B marketing strategies and programs to build brand awareness and support revenue generation for sales in North America
• Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Partner with sales, and other cross-functional teams to build & activate go-to-market strategies and sales enablement for new and existing products
• Develop a clear understanding of the competitive landscape to differentiate and position Evanesce brands and products within the industry
• Evaluate, negotiate, and implement B2B marketing partnerships with business associations to drive awareness, generate leads and demonstrate our leadership within the industry
• Implement an efficient and effective lead generation strategy for key customer segments to target, attract and convert quality leads, leveraging marketing automation, content, web, social, events and other channels
• Ensure that branding, marketing initiatives, strategy, standards, and practices are consistent
• Ensure that key performance indicators are being tracked, evaluated and that regular updates are being made to internal and external stakeholders
• Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
• Collaborate, participate in, and coordinate promotional activities or trade shows, sponsorships, events, and other marketing programs
• Negotiate contracts for services needed to execute a marketing strategy.
• Develop and distributes materials related to sales, training, and marketing.
• Collect and compile customer feedback in an easily reviewed and understood format for review by company management and leadership.
• Performs other duties as assigned.

Required Skills/Abilities:

• Bachelor’s degree in business, Marketing or related field required; Master’s degree preferred.
• 5-7+ years of B2B marketing experience with a focus on lead generation
• Experienced in building a successful B2B brand
• Ability to create, implement, and monitor budgets
• Understanding of marketing automation and lead generation principles
• Customer-centric with an excellent understanding of analytics
• Strong analytical and problem-solving skills
• Exceptionally skilled at working in an innovative, fast-paced environment with lean resources.
• Roll up your sleeves attitude and ability to work independently in an environment of competing priorities
• Excellent verbal and written communication skills
• Ability to work in cross-functional team
• Experience in the sustainability sector is an asset
• Experience with HubSpot, Google AdWords, social media is an asset

Job Description

Job Description

Job Summary:

Are you an expert in B2B Marketing? Have you been engaged in strategy development and execution to drive qualified leads? Have you taken a new brand and created an impact?

We are looking for an experienced Senior B2B Marketing Manager, to support our B2B Marketing and to establish best practices as we bring Evanesce to our customers. If you are someone who has a creative and data-driven mind-set, you are the right person. Reporting to the Global VP, Marketing you will be responsible for developing and executing all marketing programs, and campaigns.

Responsibilities

• Develop and implement B2B marketing strategies and programs to build brand awareness and support revenue generation for sales in North America
• Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Partner with sales, and other cross-functional teams to build & activate go-to-market strategies and sales enablement for new and existing products
• Develop a clear understanding of the competitive landscape to differentiate and position Evanesce brands and products within the industry
• Evaluate, negotiate, and implement B2B marketing partnerships with business associations to drive awareness, generate leads and demonstrate our leadership within the industry
• Implement an efficient and effective lead generation strategy for key customer segments to target, attract and convert quality leads, leveraging marketing automation, content, web, social, events and other channels
• Ensure that branding, marketing initiatives, strategy, standards, and practices are consistent
• Ensure that key performance indicators are being tracked, evaluated and that regular updates are being made to internal and external stakeholders
• Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
• Collaborate, participate in, and coordinate promotional activities or trade shows, sponsorships, events, and other marketing programs
• Negotiate contracts for services needed to execute a marketing strategy.
• Develop and distributes materials related to sales, training, and marketing.
• Collect and compile customer feedback in an easily reviewed and understood format for review by company management and leadership.
• Performs other duties as assigned.

Required Skills/Abilities:

• Bachelor’s degree in business, Marketing or related field required; Master’s degree preferred.
• 5-7+ years of B2B marketing experience with a focus on lead generation
• Experienced in building a successful B2B brand
• Ability to create, implement, and monitor budgets
• Understanding of marketing automation and lead generation principles
• Customer-centric with an excellent understanding of analytics
• Strong analytical and problem-solving skills
• Exceptionally skilled at working in an innovative, fast-paced environment with lean resources.
• Roll up your sleeves attitude and ability to work independently in an environment of competing priorities
• Excellent verbal and written communication skills
• Ability to work in cross-functional team
• Experience in the sustainability sector is an asset
• Experience with HubSpot, Google AdWords, social media is an asset

Job Description

Job Description

CWD designs, markets & sells the highest performing consumer electronics that are smart, simple, and stylish. From high fidelity turntables to wireless video connectivity systems, we create innovative products that empower people. Our success is measured in our customer satisfaction ratings and dedicated following. We have been in business since 1961 and our creations can be found in millions of homes. Together in teams, as a company, as a community, we are committed to Creating What’s Different!

We are actively seeking a dynamic and visionary Marketing Manager to spearhead our Marketing Department, overseeing E-commerce, Brand Marketing, and Design teams. Reporting to the Managing Director at our Niagara Falls location, the ideal candidate will be a strategic leader, adept at empowering teams, fostering innovation, and driving comprehensive marketing strategies to elevate our brand presence and capitalize on business development opportunities. This role will be responsible for overseeing the marketing efforts across our four distinctive brands - Fluance, Nyrius, Electrohome, and Magnasonic.

If you are someone that likes a challenge and are continuously striving for excellence, then this is the perfect opportunity for you!

What We Offer:

• Full comprehensive benefits (dental, medical and eye) 80/20 split-family coverage
• Annual performance-based bonus
• Annual professional development fund
• RRSP Match
• Fitness incentives
• Team events
• 50% off on CWD brands
• Relocation expense

Key Responsibilities:
Leadership

• Lead and mentor the Marketing Department, providing strategic direction to E-commerce, Brand Marketing, and Design teams
• Empower the team towards achieving corporate objectives, departmental goals, and personal goals by sharing “the why” and the needs of the business
• Drive the development of annual department objectives, ensuring alignment with team KPIs
• Brainstorm new and creative growth and optimization strategies with the team
• Develop and manage annual department budgets
• Train and develop a successful team by identifying any skill gaps within the department
• Develop individual performance goals, conduct monthly one-on-one feedback sessions, and complete annual performance reviews to ensure alignment with corporate objectives

Overall Marketing Strategy

• Oversee key goals, including sales and brand marketing, with a focus on data-driven decision-making in marketing
• Drive the development, implementation, and execution of marketing plans for our diverse brand portfolio, including Fluance, Nyrius, Electrohome, and Magnasonic
• Become the subject matter expert of our brands, guiding brand and strategy alignment, and overseeing the development of visual and written content across all marketing channels
• Support the execution of established marketing strategies, helping to scale and align brand initiatives with the planned business direction
• Establish and implement processes to align responsibilities and strategies across E-Commerce, Design, and Brand Marketing
• Take charge of critical events, such as Black Friday, ensuring seamless collaboration among teams
• Oversee the creation and approval of all marketing content, managing relationships with public relations agencies, influencers, and monitoring the progress of e-commerce strategies
• Negotiate and manage relationships with third-party service providers, ensuring cost-effectiveness and high-quality deliverables
• Work closely with the Research & Development Team on product launch marketing efforts  
• Track, analyze, and optimize the effectiveness and impact of marketing initiatives

Digital Marketing

• Oversee digital marketing campaigns, including paid advertising, email marketing, and social media initiatives, to maximize online visibility and revenue
• Formulate and execute strategies to increase brand awareness through content marketing and enhancing Google ranking
• Utilize SEO strategies to enhance organic search rankings and drive relevant traffic
• Develop and execute customer engagement strategies to enhance brand loyalty, increase customer lifetime value, and encourage word of mouth traffic
• Implement personalized marketing approaches to cater to the diverse needs of our online customer base
• Monitor and analyze key performance indicators (KPIs) related to online sales, website traffic, conversion rates, and customer acquisition cost.
• Implement data-driven insights to optimize marketing strategies and improve overall e-commerce performance

Other

• Undertake related duties as assigned to achieve the objectives and company goals

Qualifications:

• College diploma or university degree in Marketing, Communications, or a related field  
• Seven (7) years of experience in digital brand management, leading social media, PR, and content  
• Five (5) years of leadership experience 
• Proficiency in SEO and E-Commerce
• Experience with Email Marketing, and Google Analytics is desired
• Intermediate experience using social media analytics platforms (e.g., Hootsuite) desired
• Proficient in Microsoft Office
• Excellent organization and time management skills
• Analytical and highly motivated self-starter
• Detail oriented problem solver
• Strong communication and interpersonal skills
• Ability to work in a fast-paced ever-changing environment

You Will Stand Out If: 

• You have experience working with consumer goods

This is a full-time permanent role working 40 hours a week on-site. Our hours of operation are 8:15am to 5:00pm Monday to Friday.

If you are a strategic thinker with a proven track record in brand management and digital marketing, we encourage you to apply and contribute to the success of our dynamic team at CWD!

CWD is an equal opportunity employer and is dedicated to creating a diverse and inclusive work environment. We are committed to providing accommodations for people with disabilities throughout the recruitment process, and upon request, will work with qualified job applicants to provide suitable accommodation in a manner that takes into account the applicant’s accessibility needs due to disability. Applicants must make their accommodation needs known upon requests for interviews.
 

 

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Job Description

Job Description

Salary: $27-$32 CAD Per hour

Position: Marketing Manager (Focus on Modern Funnels, AI Trends & Brand Awareness)

Who Were Looking For

Startup Mindset: Thrives in rapid-testing, high-pressure environments; adapts quickly to new data and shifting priorities.

Self-Organized: Manages both personal and team workflows under tight deadlines with minimal oversight.

Agile & Innovative: Spots opportunities in challenges; experiments with new channels, tools, and marketing tactics.

Strong Communicator & Leader: Collaborates seamlessly with cross-functional teams; motivates people toward shared goals.

Key Requirements

1. Funnel Expertise

Sales funnels, lead magnets, tripwires, upsells/downsells.

Experience with info-product sales, webinar/auto-webinar setups, and extended follow-up sequences.

2.Digital & AI-Driven Marketing

Familiar with AI trends to boost brand awareness and engagement.

Proficient with chatbot platforms (ManyChat, Leeloo) and design tools (Figma/Figma Jam).

3.Social Media Growth & Brand Awareness

Crafts strategic posts/Reels with targeted CTAs.

Skilled at expanding brand presence across diverse social platforms.

4.Unit Economics & Analytics

Understands cost vs. revenue dynamics; optimizes for maximum ROI.

Uses data to rapidly iterate and refine strategies.

5.Mindmapping & Creative Tools

Comfortable with mindmapping apps (MindMeister, Miro) to structure projects.

Produces clear marketing blueprints for teams and stakeholders.

First Interview = Your Mini Strategy

Deliverable:A3-month marketing plantailored for our college.

Format:Mindmap + blueprint showcasing channels, ideas, and execution steps.

Focus:Demonstrate how youd leverage modern funnels, AI, and data to drive enrollments and brand growth.