89 Campaign Management jobs in Canada

Job Description: Work. Wonders.Get inspired - Adjust Your Altitude in Alberta, Canada come and be a part of this amazing organization. At Travel Alberta, we are redefining what it means to be a tourism and economic development leader in Canada. As the provincial destination management organization, we’ve embraced an ambitious goal: doubling Alberta’s tourism sector to $25 billion in annual visitor spending by 2035. This bold vision reflects our commitment to transforming Alberta into a premier destination for both visitors and investors, driving sustainable economic growth while creating unforgettable itineraries and experiences that showcase our breathtaking landscapes, vibrant cities, and rich cultural heritage. Position SummaryThe Director, Integrated Marketing Strategy plays a key strategic role in advancing Travel Alberta’s mission to grow Alberta’s visitor economy through bold, insight-driven marketing leadership. This individual brings a future-focused mindset grounded in data, industry expertise, and evolving market dynamics to develop and deliver integrated marketing strategies that drive meaningful impact.Overseeing paid, earned, owned, and shared media channels along with acting as the business owner for digital platforms, the Director, Integrated Marketing Strategy leads cross-functional collaboration with internal teams and external partners to deliver high-performing campaigns that inspire visitation and build brand affinity. They champion innovation, adaptability, and continuous improvement—balancing strategic vision with strong execution to maximize ROI, ensure cost-effective marketing investments, and maintain alignment with Travel Alberta’s objectives.The Director, Integrated Marketing Strategy, brings a strategic, future-focused mindset grounded in data and evolving consumer behavior to deliver integrated marketing strategies that drive visitation, brand affinity, and digital engagement. They will act as the business owner for the performance and evolution of Travel Alberta’s consumer-facing platforms (e.g., TravelAlberta.com and ATIS), while working with the Chief Technology Officer to ensure alignment between campaign objectives and digital experience outcomes.Key ResponsibilitiesOmnichannel Marketing Strategy & Digital Integration:Lead Travel Alberta’s omnichannel marketing campaigns across paid, earned, owned, and shared channels, ensuring consistent messaging, seamless transitions, and integrated experiences across all consumer touchpoints, including digital platforms.Align omnichannel marketing campaign strategies with the performance and evolution of digital platforms, ensuring cohesive user journeys from ad engagement to website conversion.Create and implement cross channel strategies that bring new, strategically aligned products and marketing efforts to life, in collaboration with internal team and external partners. Demonstrate a deep understanding of user behavior and engagement across Travel Alberta’s products and platforms, while staying attuned to the dynamics of the visitor economy, emerging technologies, and evolving industry trends.Optimize campaign performance through a continuous test-and-learn approach powered by AI insights and consumer behavior modeling.Align marketing activities with Destination Canada and internal Destination Promotion objectives.Champion innovative digital storytelling tactics, including immersive content formats, social-first storytelling, and personalization through AI-driven content recommendations to create unified brand experiences across digital and traditional channels.Digital Platform Business Ownership:Act as the business owner of Travel Alberta’s consumer-facing digital platforms, including TravelAlberta.com and ATIS, working with the Chief Technology Officer to ensure they are optimized for user experience, accessibility, and performance.Ensure TravelAlberta.com and ATIS are strategically aligned with marketing campaign objectives by optimizing platform performance, user experience, and content integration to support seamless customer journeys and maximize campaign effectiveness.Support the development of digital distribution projects that enhance omnichannel reach, ensuring Alberta’s tourism products are discoverable and accessible across platforms and consumer pathways.Partner Management & Stakeholder Collaboration:Lead collaboration with agency partners (media buying, creative, social, and digital), ensuring campaigns are insight-driven and AI-augmented.Direct brand strategy agencies to establish strategic frameworks and briefings for brand-aligned projects, including budgets, outcomes, and timelines.Build alignment and amplify collective impact through marketing partnerships with industry stakeholders (e.g. Pursuit, Fairmont, & Ski Big 3).Consult on co-op campaigns with Alberta Tourism Partners in the US market, using performance data to guide investment.Collaborate with the Chief Technology Officer on AI-supported paid search and programmatic strategies with partners like Google and DMOs, leveraging performance data and predictive algorithms to guide investment, optimize budgets, and enhance targeting.Build and nurture strong relationships with internal teams, industry partners, DMOs, and global collaborators through transparency, trust, and shared purpose. Approach partnerships with humility and a solutions-oriented mindset, ensuring alignment with Travel Alberta’s strategic goals while elevating the collective impact of Team Alberta.Actively seek input, listen to diverse perspectives, and foster collaboration across departments and organizations. Create space for innovation and mutual success, particularly in joint marketing efforts, audience testing pilots, and cross-regional campaigns.Organic Social Media & Community Engagement:Develop and execute a forward-thinking social media strategy integrating AI tools (e.g., for sentiment analysis, influencer matching, automated scheduling, and performance prediction).Manage social listening platforms and oversee issue/crisis communication protocols across channels.Maintain a strategic, platform-specific approach across Facebook, Instagram, YouTube, Pinterest, and emerging platforms.Foster deeper audience engagement and loyalty through AI-informed content planning and performance optimization.Ensure social media strategies are integrated within broader omnichannel campaigns and aligned with Travel Alberta’s digital platforms to support consistent messaging.AI & Digital Innovation Integration:Work with the Chief Technology Officer to integrate AI-powered tools (e.g., predictive analytics, generative AI for content, machine learning for audience targeting and segmentation) into campaign planning, creative testing, media buying, and reporting.Promote a culture of digital excellence and AI fluency within the marketing team.Champion strategic decision-making powered by data and AI, going beyond AI-informed insights to shape proactive, forward-thinking strategies.Work with the Chief Technology Officer to identify opportunities for AI adoption across workflows, including generative content creation, consumer behavior prediction, A/B testing automation, and dynamic ad targeting.Stay informed on emerging AI and Martech trends, tools, and partners that drive efficiency and effectiveness.Collaborate with the Chief Technology Officer to ensure that digital and AI innovation efforts are scalable, secure, and aligned with Travel Alberta’s digital infrastructure and omnichannel goals.Strategic Thinking & Innovation:Bring strategic clarity to complex marketing environments by connecting big-picture vision with practical, insight-led execution. Embrace uncertainty with confidence—leveraging data, creativity, and emerging tools (including AI and automation) to solve problems and adapt strategies quickly.Champion innovation by embedding a test-and-learn mindset into the team’s culture. Use audience insights, performance data, and predictive analytics to optimize decision-making and stay ahead of consumer and industry shifts.Ensure that marketing strategies are integrated with Travel Alberta’s digital platforms, including TravelAlberta.com and ATIS, to ensure platform functionality, content, and user experience are proactively aligned with campaign goals.Measurement, Insights & Financial Management:Drive marketing strategies to increase Search lift and optimize revenue generation from marketing initiatives.Manage and forecast a multi-million-dollar marketing budget, ensuring accountability and ROI.Drive insights-based decision-making through campaign dashboards, AI-enabled analytics platforms, and performance scorecards.Lead ongoing campaign analysis, optimizations, and reporting (monthly, quarterly, fiscal), including benchmarking and industry performance comparisons.Guide the Destination Promotion Measurement Framework to ensure strategic alignment and performance accuracy.Lead Media Mix Modeling initiatives to evaluate and optimize marketing ROI across channels.Conduct cost-benefit analyses on marketing initiatives to ensure optimal allocation of resources and measurable returns on investment.Develop and maintain frameworks for evaluating campaign effectiveness, including ROI, attribution modeling, and long-term impact on Alberta’s visitor economy.People Leadership:Inspire and lead a high-performing team by fostering a culture grounded in insights, innovation, and a growth mindset. Champion team development through strategic coaching, hands-on mentorship, and targeted professional development initiatives that empower individuals to reach their full potential.Instill a culture of agility and resilience, encouraging the team to adapt quickly, embrace change, and learn through experimentation and feedback.Foster strong cross-functional collaboration across business units and partners by aligning efforts to shared objectives and building a culture of open communication. Promote psychological safety and inclusion, ensuring every team member feels empowered to contribute and grow.Support team development through targeted coaching and upskilling in areas like AI-enabled marketing, data interpretation, and platform innovation—preparing the team to thrive in an evolving digital and tourism landscape.Demonstrates strong people leadership by fostering a high-performance culture built on trust, accountability, and collaboration. Fosters strong relationships across the Destination Promotion team and with internal business partners. Through collaboration, influence, and clear communication, the Director creates a supportive environment where team members are empowered to grow, take initiative, and deliver exceptional results. Required QualificationsEducation:Degree in Marketing, Business, Communications, or equivalent experience; additional coursework in digital marketing, analytics, or AI-related disciplines is a strong asset.Experience:7+ years in integrated consumer marketing roles, ideally within tourism or destination marketing.7+ years in a senior marketing leadership position overseeing high-performing teams and managing agency/vendor relationships.5+ years of direct people leadership experience.Experience leading omnichannel campaigns and acting as the business owner of digital platforms.Experience working with AI-powered tools (e.g., predictive analytics, generative content, machine learning) in marketing workflows and in collaboration with agency and platform partners is considered an asset.Technical Skills:Demonstrated experience in marketing strategy development, paid media, social media, partnerships, and content marketing.Strong understanding of digital ecosystems, including website performance, SEO, and platform integration.Proficiency in AI marketing tools (e.g., Jasper, ChatGPT, HubSpot AI, Adobe Sensei, Google Performance Max, Sprout Social with AI, etc.).Strong financial acumen in budget management and reporting.Experience acting as the business owner of digital platforms, including user experience optimization and content alignment.Familiarity with campaign dashboards, AI-enabled analytics platforms, and performance scorecards.Understanding of the tourism ecosystem, market trends, and stakeholder dynamics in Alberta and globally is considered an asset.Problem Solving:Ability to bring clarity to complex marketing environments by connecting big-picture vision with practical, insight-led execution.Comfortable with ambiguity and confident in making data-informed decisions that balance strategic vision with practical execution.Skilled at embedding a test-and-learn mindset to drive continuous improvement and innovation.Communication SkillsEffective communicator and storyteller with the ability to influence and align diverse stakeholders.Experience working with cross-functional teams and integrating marketing within broader organizational goals.Strong stakeholder engagement skills with experience leading joint marketing initiatives and cross-regional partnerships.Organizational Skills & AdaptabilityHighly collaborative and adaptable, with a demonstrated ability to lead cross-functional initiatives across marketing, product, and agency teams.Proven ability to coach and mentor team members in emerging areas such as AI-enabled marketing, data interpretation, omnichannel strategy, and platform innovation.Able to manage multiple priorities and large-scale budgets while maintaining strategic alignment and performance accuracy.Additional Requirements:Ability to travel within Alberta, Canada, and internationally as needed.Familiarity with Alberta’s tourism offerings, regions, and unique visitor value proposition is an asset.*We kindly thank all agency partners, we will NOT require support to fill this role. We kindly request no phone calls nor emails* Powered by JazzHR URUDBz8LSS

Job Description

Salary:

Our Company

BrandActive specializes in the financial analysis, strategy, and logistics of rebranding implementation and brand and marketing operations. Whether our client is striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing your brand and marketing dollars, BrandActive has what it takes to get the job done.

Since 1998, BrandActive has scoped, budgeted, planned, and executed brand change for many of the worlds most valuable brands. Our services combine industry-leading analytics with a unique and proven methodology that provides the information clients need to make sound financial decisions, save time and money and operate more efficiently. Whether our clients are going through a one-time corporate rebrand or want to get the most out of the everyday management of their existing brand, we help them achieve more, spend less, and build a better brand.

For BrandActive team members, our goal is to be an inclusive place where you are supported in becoming the best you can be, where together we build a strong and agile organization that not only sets the standard for excellence in our industry globally, but also exemplifies how to be a compassionate commercial endeavor that is built on trusting relationships and empowering the growth of every one of us. We are a team of great people, doing great work and having a great time doing it, and we challenge ourselves to bring smarter, faster and better solutions into everything we do!

The Opportunity

BrandActive is seeking aSenior Manager, Integrated Marketing and Campaign Strategyto lead the development, execution, and performance of marketing programs that drive awareness, engagement, and pipeline. This role is responsible for translating strategic business goals into compelling campaigns that reach the right audiences, through the right channels, with the right message.

You will oversee campaign planning and rollout across content, digital, and event channels, partnering closely internal teams and vendors, specifically with our partner Opascope (channel execution), and team members within Revenue Operations (reporting), Sales Operations (enablement), and the Senior Director, Go-To-Market and Transformation (timelines and coordination). Youll also guide editorial direction to ensure all marketing efforts reflect a clear and consistent brand voice.

This is a highly collaborative, cross-functional role that requires equal parts strategy, execution discipline, and performance insight. If youre energized by building integrated campaigns that deliver measurable business impact, this role offers the opportunity to shape how BrandActive shows up in the market.

We are all committed to working together to achieve our North Star of a team of great people, doing great work and having a great time doing it. As part of this, there is an expectation that all of our team members will contribute to internal initiatives that advance our client and/or team member experience while challenging us to be smarter, faster, better in everything that we do! We find that this allows us to be agile in our approach to the work and provide growth opportunities for our team members.

BrandActive is going places join us and help make it an even better place to work.

Responsibilities

Campaign Strategy and Execution

• Lead the planning, execution, and performance management of integrated marketing campaigns, from strategy to rollout to reporting
• Align campaign initiatives to go-to-market (GTM) objectives, supporting awareness, engagement, and pipeline generation across BrandActives priority sectors
• Collaborate with the Senior Director, Go-To-Market and Transformation to ensure campaign timelines are realistic, cross-functional teams are aligned, and blockers are addressed early
• Coordinate channel execution and paid media delivery with our external vendor, Opascope, ensuring creative and targeting are aligned to campaign goals
• Partner with Sales Operations and Revenue Operations to ensure campaigns are tracked effectively and insights are used to optimize future efforts
• Support key initiatives such as brand rollout, website update, email marketing, and paid campaigns with integrated strategy and execution planning

Editorial Direction and Content Oversight

• Own the editorial and content development process for campaigns, leveraging BrandActives AI agents and internal Subject Matter Experts (SMEs)to scale content delivery without sacrificing voice or strategic clarity
• Guide development of marketing assets in partnership with internal content contributors, AI writing agents, and subject matter experts, ensuring messaging quality, brand consistency, and strategic alignment
• Ensure messaging is aligned, audience-relevant, and strategically sequenced across all content types
• Partner with internal and external teams to ensure thought leadership, speaking engagements, and partner-facing content are integrated into broader campaigns
• Lead content audits, messaging evolution, and ongoing brand storytelling

Performance and Optimization

• Collaborate with Revenue Operations to define campaign key performance indicators (KPIs) and dashboard structure; ensure reporting provides visibility into whats working
• Interpret campaign performance and make recommendations for iteration across content, targeting, and channels
• Share campaign performance insights across teams to promote alignment, learning, and continuous improvement
• Help identify smarter, faster, better ways to execute campaigns by tightening handoffs, streamlining reviews, and standardizing workflows

Team Member Development

• Take ownership of your professional development by seeking feedback and exploring stretch opportunities
• Support the clarity, confidence, and effectiveness of cross-functional team members by providing structure, direction, and messaging context
• Help create a culture of accountability and learning by sharing wins, documenting processes, and surfacing performance gaps
• Embody BrandActives values of trust, agility, and growth through thoughtful leadership, strong collaboration, and continuous improvement

Professional Development

• Take accountability for own development, creating and updating development plan as required, communicating with people leader around aspirations
• Accept and act on feedback provided
• Demonstrate inclusive and supportive behaviour when interacting with colleagues
• Contribute to internal initiatives that impact the client and/or team member experience
• Bring forward smarter, faster, better solutions to processes and identify opportunities to be more agile in day-to-day activities

Qualifications and Experience

Education and Experience

• 7+ years of experience in B2B marketing, with a focus on integrated campaign development and cross-channel execution
• Demonstrated success planning and launching marketing programs that drive measurable business outcomes
• Strong editorial and messaging instincts - you know how to turn strategy into clear, resonant content that performs
• Proven ability to manage marketing calendars, prioritize initiatives, and keep cross-functional teams aligned
• Comfortable working with reporting dashboards to understand performance and recommend improvements
• Experience collaborating with agency partners, paid media specialists, and internal teams to deliver integrated campaigns
• Skilled communicator and organizer with a high level of ownership, follow-through, and attention to detail
• Experience in professional services, marketing services, or brand-focused B2B environments is a plus

Location

This is a hybrid role with the opportunity to work in our Toronto office. We will also consider fully remote candidates for this role.

The Remote Digital Marketing Specialist will be responsible for developing, executing, and optimizing online marketing strategies to enhance brand awareness, generate leads, and drive business growth. Working fully remotely, this role requires creativity, analytical thinking, and the ability to adapt quickly to digital trends and customer behavior.

Key responsibilities include managing social media accounts, creating engaging content, executing email marketing campaigns, and overseeing search engine optimization (SEO) and pay-per-click (PPC) strategies. You will also be responsible for analyzing campaign performance through analytics tools, preparing detailed reports, and making recommendations to improve outcomes. Collaboration with design, sales, and product teams will be essential to ensure alignment across all digital initiatives.

The ideal candidate should have proven experience in digital marketing, strong knowledge of SEO, SEM, Google Analytics, and social media management tools. Excellent written communication, creativity, and the ability to work independently are essential. Familiarity with marketing automation platforms and content management systems is preferred.

This remote role offers flexibility, growth opportunities, and the chance to directly contribute to the company’s success by leveraging innovative digital strategies to reach and engage target audiences effectively. The Remote Digital Marketing Specialist will be responsible for developing, executing, and optimizing online marketing strategies to enhance brand awareness, generate leads, and drive business growth. Working fully remotely, this role requires creativity, analytical thinking, and the ability to adapt quickly to digital trends and customer behavior.

Key responsibilities include managing social media accounts, creating engaging content, executing email marketing campaigns, and overseeing search engine optimization (SEO) and pay-per-click (PPC) strategies. You will also be responsible for analyzing campaign performance through analytics tools, preparing detailed reports, and making recommendations to improve outcomes. Collaboration with design, sales, and product teams will be essential to ensure alignment across all digital initiatives.

The ideal candidate should have proven experience in digital marketing, strong knowledge of SEO, SEM, Google Analytics, and social media management tools. Excellent written communication, creativity, and the ability to work independently are essential. Familiarity with marketing automation platforms and content management systems is preferred.

This remote role offers flexibility, growth opportunities, and the chance to directly contribute to the company’s success by leveraging innovative digital strategies to reach and engage target audiences effectively.

English

Work must be completed at the physical location. There is no option to work remotely.

English

Work must be completed at the physical location. There is no option to work remotely.

This employer promotes equal employment opportunities for all job applicants, including those self-identifying as a member of these groups:

Job Description

Work Area: Marketing

Expected Travel: 0%

Career Status: Entry Level

Employment Type: Contract

Start Date: Summer/Fall 2020

COMPANY DESCRIPTION

Amity provides the world's most powerful Customer Success software. Amity, senses changes in customer health or rhythms, recommends the right actions and measures effectiveness. The combination of real-time playbooks, intelligence and automation helps customer success organizations scale quickly and efficiently. Since 2012, Amity has been on a mission to make customer success the focus of every business everywhere. Worldwide, Amity's customers increase adoption, renewals and revenue growth by earning the trust and confidence of their customers every day.

As our Digital Marketing Coordinator, you will collaborate with our marketing and sales team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and preserve our marketing channels. Refine your marketing skills and enrich your knowledge of marketing strategies by working with our collaborative team.

Customer success management software is an emerging market with many opportunities. Work with us to gain broad experience in marketing. As an active, engaged employee, your growth potential is virtually unlimited.

RESPONSIBILITIES:

Job responsibilities include the design, testing, implementation and ROI measurement of marketing campaigns.

• Assist in the creation & execution of digital marketing strategies that deliver qualified leads
• Research target companies to identify qualified prospects & competitive offerings
• Capitalize on social networking to facilitate sales and increase brand awareness
• Marketing / demand generation initiatives via social media, email, webinars etc.
• Oversee Amity's content production process publish original blog posts and edit submissions from our partners
• Produce marketing performance reports

Live and breathe the brand! Always be on the lookout for new & exciting opportunities to drive growth. Own the outcome & help drive customer success - for Amity & our customers.

SKILLS AND REQUIREMENTS:

• Creative thinker
• Strong writing and editing skills along with keen attention to detail
• Able to manage multiple projects and responsibilities at once
• Knowledge of content and email marketing best practices
• Able to pick-up and understand new technologies quickly
• A team player willing to help out with multiple areas of the business
• Experience with marketing automation tools such as HubSpot, WordPress etc.

PERKS:

• Competitive salary.
• Career growth opportunities.
• A MacBook Pro.
• You'll be at the center of innovation in Toronto.
• Deeper experience using Marketing Automation applications (ie/ Hubspot, Uberflip).
  

HOW TO APPLY:

If you're seeking a position in a fast-paced environment which offers career growth and unlimited learning opportunities, please submit your resume and cover letter directly to this posting.

NOTE: Only those applicants under consideration will be contacted.