416 Category Management jobs in Canada

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Work must be completed at the physical location. There is no option to work remotely.

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• or equivalent experience

Work must be completed at the physical location. There is no option to work remotely.

Job Description

Marketing Manager - TP-LINK  Full Time – Permanent Role The Role Report to General Manager, TP-LINK Marketing, you will work across our portfolio of our key products and with cross-functional teams in sales and marketing. You will be expected to develop marketing strategies and tactics that best position TP-LINK while addressing each need and represent in front of key partners, social media and customers Key Responsibilities * Develop marketing strategy, segmentation and targeting of marketing campaigns for TP-LINK and working closely with sales team * Oversee development and implementation of marketing campaigns for the company ensuring they are effective and designed to support TP-LINK’s business goals * Ensure marketing campaigns are delivered on time and within budget * Strong ability in communications, writing and learning. * Be able to represent TP-LINK in front of media and other occasions. * Build and execute efficient Marketing strategy * Strong ability in covering all our marketing work including channel marketing, PR, Social Media, Digital Marketing etc. * Result oriented Leader for the Marketing team and a Team player   Preferred Experience * 5+ years of experience in marketing, preferably with experience working in IT industry * In-depth understanding and knowledge of the WIFI market * Thorough understanding of current marketing strategies, digital platforms, and trends * Experience using market research and market data to develop marketing strategies and programs that address challenges and obstacles * Proactive, accountable, organized and possesses exceptional problem-solving skills – able to work on multiple on-going projects and prioritize effectively * Exceptional communication skills, with the ability to produce clear and well-structured presentations and deliver it verbally to internal and external stakeholders of all levels   Academic Credentials * University Degree in Engineering or Marketing * MBA is a plus

Job Description

Job Summary:

Are you an expert in B2B Marketing? Have you been engaged in strategy development and execution to drive qualified leads? Have you taken a new brand and created an impact?

We are looking for an experienced Senior B2B Marketing Manager, to support our B2B Marketing and to establish best practices as we bring Evanesce to our customers. If you are someone who has a creative and data-driven mind-set, you are the right person. Reporting to the Global VP, Marketing you will be responsible for developing and executing all marketing programs, and campaigns.

Responsibilities

• Develop and implement B2B marketing strategies and programs to build brand awareness and support revenue generation for sales in North America
• Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Partner with sales, and other cross-functional teams to build & activate go-to-market strategies and sales enablement for new and existing products
• Develop a clear understanding of the competitive landscape to differentiate and position Evanesce brands and products within the industry
• Evaluate, negotiate, and implement B2B marketing partnerships with business associations to drive awareness, generate leads and demonstrate our leadership within the industry
• Implement an efficient and effective lead generation strategy for key customer segments to target, attract and convert quality leads, leveraging marketing automation, content, web, social, events and other channels
• Ensure that branding, marketing initiatives, strategy, standards, and practices are consistent
• Ensure that key performance indicators are being tracked, evaluated and that regular updates are being made to internal and external stakeholders
• Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
• Collaborate, participate in, and coordinate promotional activities or trade shows, sponsorships, events, and other marketing programs
• Negotiate contracts for services needed to execute a marketing strategy.
• Develop and distributes materials related to sales, training, and marketing.
• Collect and compile customer feedback in an easily reviewed and understood format for review by company management and leadership.
• Performs other duties as assigned.

• Bachelor’s degree in business, Marketing or related field required; Master’s degree preferred.
• 5-7+ years of B2B marketing experience with a focus on lead generation
• Experienced in building a successful B2B brand
• Ability to create, implement, and monitor budgets
• Understanding of marketing automation and lead generation principles
• Customer-centric with an excellent understanding of analytics
• Strong analytical and problem-solving skills
• Exceptionally skilled at working in an innovative, fast-paced environment with lean resources.
• Roll up your sleeves attitude and ability to work independently in an environment of competing priorities
• Excellent verbal and written communication skills
• Ability to work in cross-functional team
• Experience in the sustainability sector is an asset
• Experience with HubSpot, Google AdWords, social media is an asset

Job Description

Job Summary:

Are you an expert in B2B Marketing? Have you been engaged in strategy development and execution to drive qualified leads? Have you taken a new brand and created an impact?

We are looking for an experienced Senior B2B Marketing Manager, to support our B2B Marketing and to establish best practices as we bring Evanesce to our customers. If you are someone who has a creative and data-driven mind-set, you are the right person. Reporting to the Global VP, Marketing you will be responsible for developing and executing all marketing programs, and campaigns.

Responsibilities

• Develop and implement B2B marketing strategies and programs to build brand awareness and support revenue generation for sales in North America
• Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Partner with sales, and other cross-functional teams to build & activate go-to-market strategies and sales enablement for new and existing products
• Develop a clear understanding of the competitive landscape to differentiate and position Evanesce brands and products within the industry
• Evaluate, negotiate, and implement B2B marketing partnerships with business associations to drive awareness, generate leads and demonstrate our leadership within the industry
• Implement an efficient and effective lead generation strategy for key customer segments to target, attract and convert quality leads, leveraging marketing automation, content, web, social, events and other channels
• Ensure that branding, marketing initiatives, strategy, standards, and practices are consistent
• Ensure that key performance indicators are being tracked, evaluated and that regular updates are being made to internal and external stakeholders
• Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
• Collaborate, participate in, and coordinate promotional activities or trade shows, sponsorships, events, and other marketing programs
• Negotiate contracts for services needed to execute a marketing strategy.
• Develop and distributes materials related to sales, training, and marketing.
• Collect and compile customer feedback in an easily reviewed and understood format for review by company management and leadership.
• Performs other duties as assigned.

• Bachelor’s degree in business, Marketing or related field required; Master’s degree preferred.
• 5-7+ years of B2B marketing experience with a focus on lead generation
• Experienced in building a successful B2B brand
• Ability to create, implement, and monitor budgets
• Understanding of marketing automation and lead generation principles
• Customer-centric with an excellent understanding of analytics
• Strong analytical and problem-solving skills
• Exceptionally skilled at working in an innovative, fast-paced environment with lean resources.
• Roll up your sleeves attitude and ability to work independently in an environment of competing priorities
• Excellent verbal and written communication skills
• Ability to work in cross-functional team
• Experience in the sustainability sector is an asset
• Experience with HubSpot, Google AdWords, social media is an asset

Job Description

Why This Role Matters 

At Roadpost , we believe that connectivity saves lives. Whether supporting backcountry adventurers or keeping remote workers safe, our mission is to provide reliable mobile satellite communications for those who venture beyond the limits of cellular networks. 

As the company behind the award-winning ZOLEO satellite communicator , we’re proud to lead the mobile satellite solutions space, and we’re just getting started. Now, as we evolve into an AI-first organization , we’re investing in intelligent marketing strategies that connect with our customers in smarter, faster, and more personalized ways. That’s where you come in. 

As Marketing Manager , you’ll lead the end-to-end execution of B2B and B2C integrated campaigns —from influencer marketing and media partnerships to email automation and lead nurturing. This role reports to the Director, Marketing Operations . You’ll translate strategy into action - owning campaign planning, audience targeting, creative alignment, and performance optimization. Blending creative strategy with AI-driven performance optimization , you’ll fuel engagement, conversions, and revenue growth. 

Your impact? Creating scalable , measurable campaigns that build demand, deepen loyalty, and drive sales across our brands—Roadpost , BlueCosmo , and ZOLEO . Learn more about the lives ZOLEO has helped protect here. 

What You’ll Do 

Lead Integrated Campaign Execution 

• Lead the development and launch of integrated campaigns across email, social, media partnerships, influencers , and B2B/B2C channels . 
• Identify, negotiate and nurture strategic relationships with key media outlets and influencers to amplify campaign reach, secure value-added coverage, and drive measurable engagement. 
• Map campaigns to the customer journey - ensuring personalized, consistent messaging from awareness to conversion. 
• Use AI-powered tools to enhance segmentation, optimize send times, personalize content, and predict conversion likelihood. 

Drive Email Marketing & Lead Nurturing 

• Build high-impact, automated email campaigns with behavioural triggers, segmentation, and scoring. 
• Utilize AI features in HubSpot and other tools to optimize performance, including A/B testing and predictive scoring. 
• Use light HTML and design tools (e.g., Adobe Creative Suite, Photoshop) to tweak email templates. 

Measure, Optimize & Report Campaign Performance 

• Define and own KPIs and analytics using platforms like Google Analytics, HubSpot, Tableau , and e-commerce reports. 
• Apply AI and predictive analytics to forecast campaign performance, detect anomalies, and reduce churn risk. 
• Run multivariate tests and use generative AI to iterate on messaging and creative assets. 

Manage Influencer & Media Partner Collaborations 

• Identify, evaluate, and negotiate with influencers and media partners aligned with campaign objectives. 
• Use AI-based tools to assess influencer impact and audience fit. 
• Lead co-branded initiatives and promotional partnerships to amplify campaign reach. 

Collaborate Cross-Functionally 

• Partner with Sales, Content, and Creative teams to align messaging and execution. 
• Coordinate closely with B2B/B2C stakeholders to support pipeline acceleration and revenue goals. 

Enhance Workflow & Marketing Ops 

• Streamline execution using AI-enhanced platforms (Identify process gaps and apply no-code automation tools to improve campaign velocity and team efficiency). 
• Stay current on the latest AI marketing trends and integrate new tools and capabilities into the team stack. 

Qualifications & Skills 

Must-Have 

• 5+ years of marketing experience with a focus on driving demand generation through multi-channel campaigns (email, influencers, media, content). 
• Experience in B2B and B2C tech or communications industries. 
• Proven success executing Account-Based Marketing strategies . 
• Hands-on experience with AI-enabled marketing tools (e.g., personalization, predictive scoring, automation) as well as generative AI tools for optimization. 
• Strong analytical skills with fluency in Google Analytics, HubSpot, Tableau , and CRM tools. 
• Comfortable with marketing automation platforms and no-code workflow tools . 
• Project-management excellence ; comfortable juggling multiple concurrent launches. 
• Collaborative, structured, and effective at managing cross-functional teams and partners. 

Nice-to-Have 

• Familiarity with HTML , email design, and creative tools like Adobe Creative Suite. 
• Exposure to eCommerce analytics , including Amazon reporting platforms. 
• Demonstrated ability to localise campaigns across multiple languages (e.g., English, French) and regions. 
• Exposure to outdoor recreation channels. 

What Success Looks Like 

• Measurable growth in engagement, conversions, and qualified leads driven by integrated, intelligent campaigns. 
• Clear use of AI/automation to reduce manual lift, improve campaign velocity, and increase personalization at scale. 
• Improved customer retention and expansion by executing campaigns that deepen loyalty, lift renewal rates and surface upsell opportunities 
• Effective collaboration with Sales, Content, and Growth teams to drive aligned messaging and pipeline contribution. 
• A data-first mindset across planning, execution, and iteration—where campaign decisions are backed by insight, not assumption. 

What We Offer 

• Competitive Pay: Market-aligned salaries that reflect your skills and impact. 
• Performance Bonuses: Earn personal bonus and company rewards for delivering great results. 
• Flexible Work: A hybrid model that balances collaboration and lifestyle flexibility. 
• Comprehensive Benefits: Health, dental, and flexible spending accounts tailored to your needs. 
• Paid Time Off: Vacation and sick days to help you rest, recharge, and stay well. 
• Learning & Development: A continuous learning environment that encourages experimentation and includes access to a professional development budget. 
• Inclusive Culture: A values-driven, collaborative, and supportive workplace. 

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Job Description

We Are Hiring for a Full-Time Marketing Manager at a food manufacturing company in Windsor, ON!

• $80,000–$100,000/year with eligibility for a bonus program
• Full-time, Monday to Friday
• Flexible remote/hybrid/on-site options

Responsibilities:

• Execute marketing plans and campaigns in coordination with senior leadership
• Manage content calendars and digital channels (social media, email, website)
• Run digital advertising campaigns and collaborate with external agency partners
• Monitor marketing performance metrics and prepare regular reports
• Ensure brand consistency across all marketing platforms and materials

Requirements:

• 5+ years of marketing experience in the consumer packaged goods (CPG) industry

• Proficiency with platforms such as Shopify, Klaviyo, Canva, and major social media tools

• Strong project management and organizational skills

• Solid understanding of brand, retail, and digital marketing strategies

• Experience with paid advertising platforms (Google, Meta, Instacart)

If you’re an experienced marketing professional looking to grow with a dynamic and fast-paced company, apply today!

Job Description

About Us
We are a growing group of hospitality-focused companies including a short-term rental brand, a professional cleaning service, and a maintenance business — all designed to support and elevate the guest experience in short-term rental properties across three countries. As we scale, we are undertaking a full rebrand and looking for a hands-on, strategic Marketing Manager to lead and execute this exciting next phase of growth.

Key Responsibilities

• Lead Rebranding Strategy: Spearhead rebranding of our short term rental business to a consumer facing brand.

• Campaign Development: Plan, create, and manage multi-channel marketing campaigns (digital, print, social, email, etc.) for all brands.

• Advertising: Develop and execute paid media strategies including Google Ads, social media ads, and retargeting campaigns.

• Content & Messaging: Oversee copywriting, creative direction, and content development across platforms and touchpoints.

• Budget Management: Own the marketing budget — allocate funds, track ROI, and report on performance regularly.

• Brand Consistency: Ensure cohesive brand messaging across all teams and properties in different countries/cities.

• Performance Analysis: Track KPIs, analyze marketing data, and generate actionable insights to optimize efforts.

• Team Coordination: Collaborate with internal departments across all companies, external agencies, freelance designers, and internal stakeholders as needed.

Required Qualifications

• 5+ years of experience in marketing, ideally in hospitality, real estate, or short-term rental industries.

• Proven experience managing brand transformations or rebranding initiatives.

• Strong grasp of digital marketing, SEO/SEM, and social media advertising.

• Budgeting experience, with a track record of maximizing impact with limited resources.

• Highly organized and capable of managing multiple campaigns at once.

• Strong communication, leadership, and project management skills.

• Located in Toronto or the GTA, with the ability to work in-office in Downtown Toronto at least 4 days/week.

Nice-to-Haves

• Experience with international brands or multi-location operations.

• Graphic design or creative direction experience.

• Familiarity with tools like HubSpot, Mailchimp, Google Analytics, Canva, or Adobe Creative Suite.

Compensation

Salary Range: $85,000 – $105,000 CAD/year, depending on experience and skills.

Simple Bnb is Toronto, New York & Mexico City's premier destination for short- and long-term stays, offering a perfect blend of luxury and practicality. With a large portfolio of fully-furnished accommodations across 6 cities, we cater to business and leisure travelers alike. Our signature white glove service ensures every guest enjoys personalized care, tailored recommendations, and 24/7 support. At Simple Bnb, we go beyond providing accommodations—we create unforgettable experiences that feel like a true home away from home.

Simple Bnb is Toronto, New York & Mexico City's premier destination for short- and long-term stays, offering a perfect blend of luxury and practicality. With a large portfolio of fully-furnished accommodations across 6 cities, we cater to business and leisure travelers alike. Our signature white glove service ensures every guest enjoys personalized care, tailored recommendations, and 24/7 support. At Simple Bnb, we go beyond providing accommodations—we create unforgettable experiences that feel like a true home away from home.

Job Description

Salary: $90,000 - 120,000 per year

Marketing Manager

Passionate about storytelling, strategy, and driving measurable growth?
Were looking for a Marketing Manager to help us amplify our brand, generate demand, and connect our mission to the customers who need us most. Youll own campaigns, events, advertising, and moreturning strategy into action that drives awareness, leads, and loyalty.

Ifyoure equal parts creative and analytical, obsessed with execution, and energized by telling a meaningful story through multiple channelswe want to meet you.
Most importantly, you know how to leverage AI as a force multiplier to maximize your impact and efficiency.

What We Do

AtCollabware, our mission is to free organizations from information chaos. We provide intelligent information management solutions that help organizations gain control over their data through transparency, collaboration, and security. Our Marketing team supports this mission by telling compelling stories, generating high-quality leads, and connecting customers with the right solutionsat the right time.

Youll work closely with cross-functional teams including Sales, Product, and Customer Success, and report directly to leadership. Our culture is grounded in five core values:

Think Big, Make It Happen, Embrace and Drive Change, Passion for Customer Success, and Grow Together.

The Responsibilities

Think Big: Lead and evolve our marketing strategy to drive demand and build long-term brand equity. Youll develop positioning, campaigns, and tactics that reflect our values and vision.

Embrace and Drive Change:
Youll evolve our marketing engine by experimenting with new channels and tacticsfrom ABM to advertising to event-based strategies.

Grow Together: Work closely with Sales and Product to create content, tools, and experiences that align with the buyer journey and support go-to-market success.

Make It Happen: Whether its a campaign launch, event execution, or ad placement, youll bring plans to life through thoughtful project management, hands-on implementation, and performance optimization.

Passion for Customer Success: Center your marketing efforts around our customers real challenges, telling stories that demonstrate impact and build trust.

The Actions

• Own the end-to-end planning and execution of integrated marketing campaigns (digital, content, email, events, and more)
  designed to generate high-quality MQLs

• Refine and define our Ideal Customer Profile (ICP) and develop targeted marketing strategies to reach and engage these prospects

• Develop and manage paid advertising campaigns across digital (Google Ads, LinkedIn, etc.) and traditional channels to drive qualified leads

• Plan and execute conference participation, including booth design, collateral, sponsorships, speaking opportunities, and follow-up

• Lead Collabware-hosted events (webinars, roundtables, customer sessions), including promotion, production, and performance tracking

• Manage external partnerships and sponsorships that support lead generation or brand awareness

• Collaborate on product launches and feature rollouts with compelling messaging and coordinated go-to-market activities

• Manage our website and optimize for SEO, conversions, and brand consistency

• Create or oversee the creation of content including blog posts, case studies, videos, ads, and event materials

• Develop sales enablement tools and resources that support revenue goals

• Analyze and report on campaign performance, pipeline contribution, and ROI

• Oversee marketing operations, budgets, and relationships with vendors or contractors

• Leverage AI tools and technologies to enhance productivity, content creation, campaign optimization, and data analysis

Key Skills

• Strong campaign planning and project managementcan take an idea from whiteboard to launch

• Excellent written and visual communication skills with the ability to craft compelling B2B/B2G messaging

• Analytical and data-drivencomfortable using KPIs to inform decisions
  and
  optimize funnel performance

• Hands-on experience with event and conference execution, including logistics and promotion

• Knowledge of B2B/B2G paid media, retargeting, and sponsorship strategy
  with focus on lead quality over quantity

• Comfortable working cross-functionally and influencing without authority

• Familiarity with marketing tools like HubSpot, Google Ads, CMS, and analytics platforms

• Experience leveraging AI tools for content creation, campaign optimization, and marketing automation

• Understanding of B2B/B2G SaaS sales processes and how marketing activities impact the sales funnel

Experience and Qualifications

• 47 years of experience in B2B or B2G marketing in SaaS or enterprise software

• Proven track record of planning and executing events, ad campaigns, and content-driven programs that generate qualified leads

• Experience managing budgets, contractors, and external vendors

• Demonstrated ability to work independently with minimal supervision while delivering results

• Understanding of B2B SaaS sales cycles and how marketing supports sales success

• Experience using AI tools to enhance marketing effectiveness and efficiency

• Degree or diploma in Marketing, Communications, Business, or a related field

• Experience working with or marketing to IT, compliance, or regulated industries is a plus

Role Expectations

First Month

• Get to know Collabwares product, customers, and current marketing channels

• Audit past campaigns, ads, events, and messaging for MQL generation effectiveness

• Build relationships with Sales, Product, and Customer Success

• Assess current ICP definition and target market approach

First Few Months

• Plan and launch your first integrated campaign focused on MQL generation

• Refine our ICP and develop targeted marketing strategies

• Define our advertising and event calendar for the next 612 months

• Begin building pipeline contribution and campaign performance dashboards

• Implement AI tools and workflows to enhance marketing efficiency

First Year

• Establish a high-performing marketing engine with scalable campaigns, consistent branding, and measurable MQL results

• Elevate our presence at key conferences and events with clear lead generation outcomes

• Deliver consistent pipeline support and long-term brand growth through a diverse channel mix

• Demonstrate measurable impact on sales funnel performance and revenue growth
  

The Benefits

• Unlimited Vacation You must take at least 3 weeks off per year!
• Health, Dental, and Vision benefits
• Growth Opportunities Early on, youll be put on our Engineering Growth Framework to plan your career
• Stock Options
• Yearly $,000 Technology stipend for your personal use like AirPods, GPUs, smartwatches anything tech really!
• Yearly 1,000 Career Development stipend for courses, conferences, books, and anything else that sharpens your skills!
• Yearly 1,000 Extended Health stipend
• Social Gatherings & Friday Lunches

The Hiring Process

If this posting sounds like a fit for you, apply today! Here is what you can expect:

1. Were excited to dive into your resume brownie points for sending a cover letter that explains why youre interested in joining our team as well! This will help us get to know you better and learn about your experiences.
   
   
2. If we think you may be a fit, we will reach out and set up a brief 30-minute phone call with our People and Culture Manager. Here, youll discuss the company, role, and how your experiences and expectations align with ours. To respect your time, we will strive to complete the hiring process and make our decision within 10 business days. We wont leave you hanging!
   
   
3. Next, you will be invited to a 90-minute behavioral & skills interview with the CEO and another senior member of the team. Here, well dive a bit more into your experiences and run through sample scenarios. This will also be a great opportunity to ask all your questions to the team!
   
   
4. The next step in the process is a Team Fit Interview, where you will get a chance to meet a diverse group of your potential future colleagues! We take a great deal of pride in the culture we are trying to foster, and we want to make sure youll fit right in. Bring all the questions you can think of about the team!
   
   
5. The final stage a one-on-one meeting with our CEO. Here, youll chat about the role and the company vision. If you are in the Vancouver area, this meeting will typically be done over lunch.