36 Consumer Goods jobs in Canada

Multy Home is a global manufacturer of Outdoor Living, Lawn & garden and functional flooring products. From an extensive collection of planters and garden edging to a broad range of decking and privacy panel fencing solutions, our brands stand for quality, sustainability and design.

With manufacturing and distribution facilities in Canada, Poland, and the U.S.A., we are committed to sourcing sustainable or recycled material wherever possible in our production. Every year, Multy Home diverts 3 million tires and 15 million water bottles from landfill. We create beautiful, eco-friendly, useful outdoor living products.

Position Summary: Reporting to the Chief Operations Officer, the Global Director of Product Innovation - Consumer Goods plays a pivotal role in leading innovation initiatives and executing strategic plans to drive product growth and market differentiation. This role supports the development and implementation of new product concepts across categories such as mats, rugs, planters, and home décor . The Global Director partners cross-functionally to bring consumer-driven innovation to life, aligning with the company’s vision and long-term strategic objectives.

Essential Responsibilities and Accountabilities

• Lead the global product innovation strategy across household product categories, ensuring alignment with corporate goals, brand positioning, and consumer needs.
• Manage a multi-year innovation pipeline, balancing near-term launches with long-term breakthrough opportunities to drive sustainable business growth.
• Translate consumer insights, market trends, and competitive intelligence into commercially viable product concepts and category growth opportunities.
• Drive cross-functional innovation projects from ideation to commercialization in partnership with, Product Development, Marketing, Sales, Product Management and Supply Chain.
• Conduct opportunity assessments and scenario planning to evaluate, prioritize, and sequence high-potential concepts based on feasibility, desirability, and business impact.
• Utilize design thinking, agile innovation methods, and voice-of-customer feedback to guide product development and decision-making.
• Facilitate ideation sessions, design sprints, and innovation workshops to generate and refine concepts across functions and regions.
• Support long-term strategic planning, including category expansion, brand growth, and portfolio diversification initiatives.
• Monitor and analyze in-market performance of launched products, recommending optimizations to maximize consumer adoption, profitability, and shelf life.
• Develop compelling business cases and executive presentations to gain stakeholder alignment and secure innovative investments.
• Define and track key success metrics, such as revenue contribution from new products, speed to market, trial and repeat rates, and market share gains.
• Stay abreast of competitive activity and industry disruptions, ensuring the innovation agenda remains forward-looking and strategically differentiated.
• Build and lead a high-performing, cross-functional or matrixed innovation team, fostering a culture of collaboration, experimentation, and continuous learning.
• Coach and develop innovation capabilities across the organization, embedding a mindset of curiosity, agility, and consumer-centricity.
• Champion inclusive design and diverse perspectives in product innovation to meet the needs of a broad and evolving consumer base.

Leadership

• Lead cross-functional project teams through the innovation and product development process.
• Guide internal and external contributors to deliver innovation outcomes on time and within scope.
• Promote a culture of creative thinking, consumer obsession, and continuous improvement.
• Act as a thought partner to senior leadership, contributing ideas to broader strategic initiatives.
• Mentor junior team members and contribute to talent development within the strategy and innovation group.

Education Experience

• Bachelor’s degree, MBA or advanced degree in business, Marketing, Product Design, Engineering, or a related field required.
• Minimum 12 years of experience in innovation, strategy, or product development in consumer goods industry.
• Proven success in managing the development and launch of new products from concept through execution.
• Experience working in matrixed or cross-functional teams within fast-paced organizations.

Technical Experience

• Familiarity with innovation methodologies (e.g., Design Thinking, Stage-Gate, Lean Innovation).
• Skilled in using trend and consumer insight platforms (e.g., Nielsen, Mintel, WGSN, Google Trends).
• Proficiency in MS Office Suite, project management tools (e.g., Smartsheet, Asana), and data visualization tools (e.g., Power BI).
• Knowledge of sustainable materials, packaging innovation, or product testing processes is a plus.

Multy Home is a global manufacturer of Outdoor Living, Lawn & garden and functional flooring products. From an extensive collection of planters and garden edging to a broad range of decking and privacy panel fencing solutions, our brands stand for quality, sustainability and design.

With manufacturing and distribution facilities in Canada, Poland, and the U.S.A., we are committed to sourcing sustainable or recycled material wherever possible in our production. Every year, Multy Home diverts 3 million tires and 15 million water bottles from landfill. We create beautiful, eco-friendly, useful outdoor living products.

Position Summary: Reporting to the Chief Operations Officer, the Global Director of Product Innovation - Consumer Goods plays a pivotal role in leading innovation initiatives and executing strategic plans to drive product growth and market differentiation. This role supports the development and implementation of new product concepts across categories such as mats, rugs, planters, and home décor . The Global Director partners cross-functionally to bring consumer-driven innovation to life, aligning with the company’s vision and long-term strategic objectives.

Essential Responsibilities and Accountabilities

• Lead the global product innovation strategy across household product categories, ensuring alignment with corporate goals, brand positioning, and consumer needs.
• Manage a multi-year innovation pipeline, balancing near-term launches with long-term breakthrough opportunities to drive sustainable business growth.
• Translate consumer insights, market trends, and competitive intelligence into commercially viable product concepts and category growth opportunities.
• Drive cross-functional innovation projects from ideation to commercialization in partnership with, Product Development, Marketing, Sales, Product Management and Supply Chain.
• Conduct opportunity assessments and scenario planning to evaluate, prioritize, and sequence high-potential concepts based on feasibility, desirability, and business impact.
• Utilize design thinking, agile innovation methods, and voice-of-customer feedback to guide product development and decision-making.
• Facilitate ideation sessions, design sprints, and innovation workshops to generate and refine concepts across functions and regions.
• Support long-term strategic planning, including category expansion, brand growth, and portfolio diversification initiatives.
• Monitor and analyze in-market performance of launched products, recommending optimizations to maximize consumer adoption, profitability, and shelf life.
• Develop compelling business cases and executive presentations to gain stakeholder alignment and secure innovative investments.
• Define and track key success metrics, such as revenue contribution from new products, speed to market, trial and repeat rates, and market share gains.
• Stay abreast of competitive activity and industry disruptions, ensuring the innovation agenda remains forward-looking and strategically differentiated.
• Build and lead a high-performing, cross-functional or matrixed innovation team, fostering a culture of collaboration, experimentation, and continuous learning.
• Coach and develop innovation capabilities across the organization, embedding a mindset of curiosity, agility, and consumer-centricity.
• Champion inclusive design and diverse perspectives in product innovation to meet the needs of a broad and evolving consumer base.

Leadership

• Lead cross-functional project teams through the innovation and product development process.
• Guide internal and external contributors to deliver innovation outcomes on time and within scope.
• Promote a culture of creative thinking, consumer obsession, and continuous improvement.
• Act as a thought partner to senior leadership, contributing ideas to broader strategic initiatives.
• Mentor junior team members and contribute to talent development within the strategy and innovation group.

Education Experience

• Bachelor’s degree, MBA or advanced degree in business, Marketing, Product Design, Engineering, or a related field required.
• Minimum 12 years of experience in innovation, strategy, or product development in consumer goods industry.
• Proven success in managing the development and launch of new products from concept through execution.
• Experience working in matrixed or cross-functional teams within fast-paced organizations.

Technical Experience

• Familiarity with innovation methodologies (e.g., Design Thinking, Stage-Gate, Lean Innovation).
• Skilled in using trend and consumer insight platforms (e.g., Nielsen, Mintel, WGSN, Google Trends).
• Proficiency in MS Office Suite, project management tools (e.g., Smartsheet, Asana), and data visualization tools (e.g., Power BI).
• Knowledge of sustainable materials, packaging innovation, or product testing processes is a plus.

Job Description

Company Overview

At Pearl West, we don’t just manage brands—we own them. With $45M+ in run-rate revenue across six brands (and more coming), we’ve built a centralized performance machine that blends operational efficiency with aggressive growth across Amazon and emerging channels like TikTok Shops.

Our mission is clear: Build unforgettable brands. Scale them with precision. Exit at peak.

We don’t have red tape. We have ownership. And we’re looking for people who’ve owned the number.

We’re hiring a Marketplace Manager to drive revenue growth across Amazon, TikTok Shops, and other high-conversion marketplaces. You’ll own everything from listings to paid media to inventory coordination. If you know how to squeeze every ounce of performance from marketplaces, this is your sandbox.

This is a full-time, remote-first position focused on driving P&L impact.

• Own and Execute the Growth Strategy for Each Marketplace
  Develop and implement tailored growth plans for Amazon and TikTok Shop—leveraging data, trends, and category insights to drive sales, visibility, and profitability.
   
• Deeply Understand Platform Algorithms, Buyer Behavior & Sales Mechanics
  Stay ahead of changes in marketplace algorithms, ad platforms, SEO, ranking systems, and consumer trends to outmaneuver competitors and increase organic and paid performance.
   
• Lead Cross-Functional Growth Initiatives
  Partner with creative, supply chain, operations, and performance marketing teams to align content, inventory, fulfillment, and advertising toward aggressive revenue goals.
   
• Optimize Product Lifecycle from Launch to Scaling
  Oversee new product launch strategy, listing optimization, review acquisition, pricing, bundling, and re-ranking campaigns to maximize success throughout a product’s life.
   
• Continuously Analyze Data to Identify Growth Levers
  Monitor performance dashboards, uncover actionable insights, and execute rapid test-and-learn cycles to increase traffic, improve conversion, and reduce inefficiencies.

Marketplace Revenue Growth
Measures overall sales performance and year-over-year channel growth across platforms.
 

Profitability per Channel
Tracks contribution margins after ad spend, fees, fulfillment, and discounts to ensure sustainable scaling.
 

Operational Efficiency
Includes inventory health, fulfillment speed, return rates, and listing issue resolution.
 

Listing & Content Optimization Performance
Evaluates product visibility, conversion rates, keyword ranking, and content accuracy.

Advertising Effectiveness
Focuses on campaign ROI, ad cost control (ACOS/TACoS), and sales impact driven by paid traffic.

Must-Have Skills:

• Proven experience scaling marketplace revenue across Amazon and/or TikTok Shops.
   
• Familiarity with keyword research, listing optimization, and ad management.
   
• Strong understanding of P&L drivers and marketplace algorithms.
   
• Excellent organization and communication skills.
   

Nice-to-Have Skills:

• Experience with aggregators, brand rollups, or fast-scaling eCom brands.
   
• Working knowledge of tools like Helium10, Jungle Scout, or Perpetua.
   

Experience & Education:

• 3+ years managing marketplace channels for consumer brands.
   
• Degree not required—execution results matter most.
   

Apply if you:

• Know how to scale on Amazon and TikTok Shops with speed and precision.
   
• Are analytical but decisive—you make calls that move revenue.
   
• Thrive in ownership-first environments.
   

• Develop and execute comprehensive long-term product marketing strategies and plans that drive growth and elevate positioning in the market.
• Work closely with product to define and communicate product value propositions and ensure alignment between product strategy and marketing execution.
• Define product marketing KPIs and lead efforts to continually refine
• Lead market segmentation and targeting efforts to identify and prioritize key markets and customer segments.
• Drive competitive analysis and positioning to differentiate our products in the market effectively.
• Ensure the content and collateral created both resonate with the market and also are used effectively through the sales process through process innovation and KPIs that are aligned to across sales, marketing and product marketing.

• Oversee the development and implementation of go-to-market plans for new products and features, ensuring successful launches and market adoption.
• Collaborate with sales and marketing teams to develop sales tools, collateral, and training materials that effectively communicate the product's value proposition to the sales team and customers.
• Lead cross-functional teams to ensure cohesive and impactful product activities, including but not limited to supporting content for webinars, ensuring product pages are reflect customer-focused messaging and creating collateral for key sales priorities.
• Work closely with the sales development team, sales management, marketing ops and demand generation on maintaining and evolving target market lists of ABM campaigns
• Develop and implement the strategy for pricing and product packaging

• Direct market research and analysis efforts to gather insights on market trends, customer needs, and competitive landscape.
• Translate insights into actionable strategies and product decisions to keep the company ahead in the market.
• Share market insights with product and engineering to inform product development and innovation.
• Define appropriate scope and deliver on analyst relations programs
• Make data-driven decisions to support achievement of company goals

• Build, mentor, and lead a high-performing product marketing team.
• Foster a culture of continuous improvement and professional growth within the team, building a team of high-performing product marketers
• Collaborate with human resources to attract, retain, and develop top talent in product marketing.

• You have worked for the last 10+ years in product marketing experience with a focus within the B2B SaaS industry
• You have a degree in Marketing, Business, or a related field.
• You have a proven track record in executing successful product marketing strategies and launches.
• You are well versed with marketing systems, such as salesforce, highspot and outreach, that are used to enhance product marketing results.
• You know how to work within cross-functional teams to lead and collaborate on initiatives.
• You are comfortable with driving change and testing new, innovative marketing approaches.
• You have demonstrated your ability to lead high-performing teams that means you've built a positive team culture, motivated people and developed them in their career

• Health and Wellness Benefits:100% paid by us for health, dental & vision from day one.
• Professional development:we have an external learning budget to help you grow and develop. We host a learning workshop about every 6 weeks on topics like Time Management, Self-Awareness and Giving Feedback; we also have e-learning to meet the needs of our remote team. We offer a Career Development Program to help you identify and build your skillsets for internal growth opportunities and beyond. We also have a Coaching Program for all our managers. We know how important it is to have a good boss, so we invest in their development.
• Vacation: it's open, which means we don't worry about an accrual clock.On average, we see most folks enjoying between 3-4 weeks off a year.
• Parental leave:Best-in-class top-up for new parents - 100% for 15 weeks new parents and a bonus 5 weeks for birth mothers.
• RRSP: Matching up to 2.5%
• Flexibility & trust -While we are remote for now, we enable our team to create a work environment that will set them up for success. We hire adults and we trust you to manage your outcomes. Day-to-day, everyone is given the option to decide whether they want to work remote or in-office depending on the needs of their role.
• In the Office - You will have access to snacks and beverages and in-office fun like ping pong, group lunches, karaoke & games. We provide lots of opportunity for team socials too, including the folks who are remote!

Job Description

We’re hiring a Product Marketing Lead to build and lead the Product Marketing function at Ask-AI.

We are looking for an analytical, creative and visionary leader to join our Marketing team, a product marketer with the ability to develop a deep understanding of our market, products, customers, and competitive landscape and translate those insights into impactful messaging, positioning and enablement programs.

Reporting to the Chief Marketing Officer, the Head of Product Marketing is responsible for informing our go-to-market strategy and working closely with Marketing, Sales, Product, and Customer success to drive business growth.

What You’ll Do

• Become an expert on our market, leading the strategy and execution of market and customer research to help inform all aspects of GTM and product strategy, including messaging and positioning, marketing campaigns, and the product roadmap
• Develop a deep understanding of our ideal customer profiles and competitive landscape in order to effectively differentiate our value proposition to prospects and customers
• Become an expert and evangelist for our product, translating how we uniquely address customer needs and pain points into compelling messaging, pitch decks, presentations, demos and collateral
• Launch new products and features that help attract new customers and drive deeper adoption, retention and upsell with existing ones
• Enable our Sales and Post-Sales teams to communicate our differentiated value proposition and impact clearly, compellingly and consistently
• Represent the company with key industry analysts, stakeholders, and customers

Who You Are

• Driven: You understand the potential of AI to transform how we work and deliver impact and are excited to join a company at the forefront of that change
• A great communicator: You are a strong writer and presenter who can impact an audience emotionally and intellectually, and understand how to adapt your approach to suit your audience
• Product-obsessed: You love discovering the nuances of products, platforms and features so you can inform the roadmap, build differentiated positioning and packaging, and launch new offerings in a way that drives excitement and adoption.
• Collaborative: You thrive in a collaborative, team-first environment, understanding how to work cross-functionally and create alignment, and knowing how to lead from the front and the back
• Analytical: You enjoy working in data-driven environments and know how to interpret data and results and turn them into insights that drive decision-making
• AI-fluent: You understand how AI models work (prompting, edge cases, accuracy, drift) and can speak confidently about them with customers.You stay ahead of AI trends and experiment with the latest tools and techniques.
• Customer-facing: You exude executive presence and can confidently represent the company with key customers, analysts, and industry experts
• A systems thinker: You understand how to create repeatable playbooks, templates and processes
• Growth-oriented: You have a growth mindset and comfort level operating in fast-moving environments

Experience We’re Looking For

• 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
• Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
• Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
• Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
• Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
• Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
• Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones

Why This Role Matters

AI is transforming how businesses operate and how people work. As an AI-native platform used by GTM and CX teams, we are at the forefront of that change. Our customers trust us to help them leverage AI to transform how their customer facing teams operate and to deliver an amazing experience to their customers. This role is critical in supporting our continued rapid growth and success, building positioning and messaging that helps us to cut through the AI hype and noise — and helping our customers understand how we can help them thrive in the AI era.

• 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
• Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
• Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
• Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
• Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
• Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
• Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones

Job Description

Description

Important:  This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office 3 days per week.

About Us:

We believe that each team member is unique and brings exponential value to the company. In return, we provide you with the opportunity to solve problems through continuous learning and fostering feedback, ultimately mastering their craft. By investing in our team and in new technologies, we can continue our success for years to come.

We are embarking on an adventure and rely on our team of skilled, enthusiastic, and collaborative to turn our ship towards a new horizon.

About the Role:

As the Senior Product Marketing Manager, you will lead our product marketing strategy and serve as the key liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting to the VP of Product, you’ll drive monetization initiatives, craft compelling product communications, and use market insights to boost both player engagement and revenue.

What you'll do:

• Own primary product revenue and retention metrics 
• Define and implement a monetization strategy by establishing pricing frameworks, approving in-app purchase pricing, and mitigating revenue risks in collaboration with FP&A.
• Oversee the creation and execution of promotional campaigns, including designing bundles, setting release cadences, and driving player reactivation efforts.
• Manage integrated product communication initiatives by developing full-funnel marketing campaigns and ensuring cohesive, organization-wide messaging.
• Leverage player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
• Collaborate with executive leadership to align cross-functional teams and initiatives with overall product and monetization objectives.

Must-Haves:

• 5-7 years of experience in product marketing
• Proven track record in developing pricing frameworks and monetization strategies
• 2+ years of leadership experience demonstrated by owning key revenue and retention metrics
• Experience designing and launching integrated marketing campaigns, including crafting promotional offers, bundles, and reactivation strategies
• Evidence of effectively communicating strategic insights to executive stakeholders
• Demonstrated eagerness to integrate AI-driven tools into daily workflows, leveraging innovative technologies to enhance data analysis, campaign optimization, and strategic decision-making
• Demonstrated expertise in data-driven decision-making and risk mitigation (e.g., managing revenue-related risks)
• Excellent written and verbal communication skills for crafting cohesive product messaging
• Strong analytical skills, with the ability to derive actionable insights from market research and data analysis
• Experience setting and monitoring KPIs to evaluate campaign performance
• Demonstrated success collaborating cross-functionally with teams such as Content, Marketing, Product, Operations, and FP&A
• Adept at leveraging data analytics to inform pricing frameworks, promotional strategies, and market insights

Nice-to-Haves:

• Gaming and/or live operations background
• History of managing real-time player engagement and in-game promotions
• A creative and agile mindset, with proven success in pioneering innovative monetization and marketing strategies in fast-paced environments
• Advanced technical expertise in data analytics, A/B testing methodologies, and emerging technologies (e.g., machine learning)

Job Description

Salary:

About Introhive

Introhive is an AI-powered Relationship Intelligence platform that helps firms overcome data silos and unlock actionable relationship insights that drive collaboration and growth.

Weve grown a lot since we began our journey in 2012, but our core mission remains the same To revolutionize the way companies manage, nurture, and leverage their relationships to unlock value, drive growth, and delight customers.

Introhive is the fastest growing B2B relationship intelligence platform, recognized as a category leader in sales intelligence and data quality management software by G2 Crowd, a top 10 fastest growing technology company in Deloittes Fast 50Awards three years in a row, and the MarTech 2020 Breakthrough Award winner for Best CRM Innovation.

Trusted by industry-leading brands such as KPMG, Freshfields, CBRE, and Deloitte, Introhive supports over 250,000 users in 90+ countries.

Position Overview

As the Product Marketing Manager (PMM), you will play a pivotal role in defining and executing go-to-market (GTM) strategies for our products. This role focuses on driving product awareness, market differentiation, and adoption to accelerate growth across new and existing customer segments. You will partner closely with cross-functional teams to deliver impactful messaging, enable sales teams, and bring products to market effectively. Your mission will be to ensure our products resonate with target audiences and deliver measurable business outcomes.

This strategic position requires a blend of market and customer insights, product knowledge, and strong execution capabilities. As a PMM, you will help shape our market presence and ensure our solutions are positioned to solve key customer challenges while driving demand and adoption.

Responsibilities

• Product GTM Strategy
  • Lead the go-to-market strategy for product launches, updates, and key initiatives to drive market penetration and customer adoption.
  • Develop positioning, messaging, and value propositions that differentiate our products in the market and align with customer needs.
  • Collaborate with Product, Sales, and Marketing teams to define launch plans, timelines, and success metrics for new product initiatives.
  • Define and report on campaign and product performance metrics
  • Craft cross-sell campaigns to promote features and products available to existing customers.
  Cross-Functional Collaboration
  • Partner with Product Management to align on roadmap priorities and bring the voice of the customer into product development.
  • Work closely with Sales and Enablement teams to deliver compelling materials, tools, and training that empower them to communicate product value effectively.
  • Collaborate with Demand Generation to execute integrated campaigns that drive product awareness and lead generation.
  Market & Customer Insights
  • Conduct market research and collaborate with PMM, Competitive Intelligence to understand competitive dynamics, industry trends, and customer pain points.
  • Gather insights from customers, prospects, and internal stakeholders to refine messaging, positioning, and feature prioritization.
  • Analyze customer adoption data and market performance to inform future strategies and product enhancements.
  Content & Enablement
  • Create and maintain high-impact marketing collateral, including product datasheets, presentations, case studies, and white papers.
  • Design and deliver sales enablement materials that highlight product capabilities, benefits, and use cases.
  • Develop customer-facing content to educate, engage, and retain users, ensuring consistent messaging across all channels.

Qualifications

• Bachelors degree in Marketing, Business, or a related field
• 2+ years of experience in product marketing, or a related role, preferably in the tech or SaaS industry.
• Strong analytical skills with the ability to translate complex data into actionable insights.
• Exceptional communication skills, both written and verbal, with the ability to present complex information clearly and concisely.
• Ability to work independently in a fast-paced environment, managing multiple projects simultaneously.
  

Why Introhive?

We are one TEAM! We attract the best and brightest and we empower them. We value each other and do what it takes to make each other successful. We treat our customers and partners the same way. We embrace the power of unity, diversity, and collaboration in all that we do.

Hiver Perks

Some Hiver Perks are available only to full time permanent employees of Introhive.

• Flexible Work Hours
• Remote or Hybrid Work Supported
• Unlimited Paid Time Off
• Health & Dental Benefits
• Retirement Plans
• Employee EAP
• Employee Resource Groups
• Mentorship Programs
• Continuing Education Programs
• Maternity/Parental Leave
• A Chance to be Part of Something Great

Job Description

Description

As the Director, Product Marketing , you will be the product and quantum services expert on the marketing team. This role focuses on defining product positioning, crafting compelling messaging and content, competitive and industry analysis, driving market awareness and adoption, and enabling business development and sales teams. You have the rare ability to see the “big picture” and understand technical details at the same time. Your ability to understand and translate technical capabilities into value to potential early adopters for quantum computing services is crucial.  You will work with the marketing team to design and deliver marketing programs for Photonic’s quantum offerings. You are the prime marketing interface into both product management, and the engineering teams. You are comfortable working in a small marketing team handling a variety of responsibilities, collaborating closely with cross-functional teams of marketers, scientists, engineers, and product experts. You are equally comfortable driving strategy as you are “rolling up your sleeves” to execute on daily responsibilities.

Please include a cover letter with your resume (in one file) describing how you would be a great fit at Photonic and what attributes you could bring to our growing team.

Content Development  

• Develop product and quantum services content, including datasheets, whitepapers, case studies, detailed personas, value propositions and ROI, presentations, customer success stories, web content, blogs, videos, and other tools 
• Partner with the communications team on campaigns, blogs, and other promotional content.  

Market and Competitive Analysis  

• Conduct market research to understand the quantum market, customer needs, industry trends, and competitive landscape. 
• Provide timely recommendations, market analysis, and updates on competitors 
• Provide actionable insights to influence product roadmap and strategy 
• Continuously evaluate the competitive landscape to maintain and enhance product differentiation and adjust messaging accordingly. 

Go-to-Market Strategy  

• Collaborate with product management, marketing, sales, and engineering teams to align on product goals and market positioning. 
• Develop and execute go-to-market strategies for new product and service launches and updates.  

Product Positioning and Messaging  

• Craft compelling, differentiated product positioning and messaging that resonates with target audiences. 
• Ensure consistent messaging across all stakeholder touchpoints 
• Work with the marketing team at building relationships with key influencers (industry analysts, media, bloggers) to gain coverage that builds Photonic reputation with target audiences 

Sales Enablement  

• Develop sales enablement materials, including sales decks, product demos, and training content. 
• Train and equip sales teams with the knowledge and tools needed to effectively position and sell Photonic products. 

Customer Advocacy  

• Support onboarding and training for early customers.  
• Identify ongoing opportunities to enhance the customer experience. 
• Build and nurture customer relationships to generate testimonials, case studies, and references. 
• Act as a voice of the customer within the organization. 

• Specific industry experience in HPC or previous quantum experience. 
• 10+ years of experience working in a product marketing or product management role for highly complex and early-stage technology products. 
• MBA or equivalent experience, ideally in combination with a background in engineering, physics or computing. 
• Demonstrated track record of successful execution of product marketing assets – competitive analysis, positioning, messaging, use cases, and detailed product literature. 
• Strong understanding of the quantum ecosystem competitive landscape. 
• Proven ability to develop expertise in nascent market sectors and related applications. 
• Self-starter and able to work independently and lead cross functional teams. 
• Ability to communicate and translate complex technical issues for business users, investors, and other key stakeholders. 
• Demonstrated knowledge and extensive experience working with various marketing channels, metrics, marketing systems and marketing processes in a highly competitive market. 
• Strong business acumen including excellent judgment and confidence to back your ideas up. 
• Excellent interactive, communications, interpersonal and collaboration skills. 
• Superior analytical skills, attention to detail, objectivity, and accountability. 
• Experience with primary and secondary market research, competitive analysis, and customer insights. 

• Get involved with a quantum startup company set to redefine computing
• Work closely with some of the brightest innovators in quantum technologies
• Enjoy a fast-paced and fun environment where you can try new things while solving innovative challenges every day
• Inclusive company culture
• Competitive salary, benefits (including life insurance, extended health, dental, long term disability, and a flexible spending account), and potential upside

The description above is what we think an ideal candidate would look like for this role. At Photonic, we understand that everyone has a different work and life journey. If you feel your experience is close to what we've described, but you might not meet all the requirements, please still apply! We are also committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion. We embrace and encourage our employees’ differences, knowing that these very differences inspire innovation and build better teams. If there are any accommodations our team can make throughout our hiring process, please let us know.

Job Description

Company Description

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.  

The Director - Product Marketing is responsible for owning messaging, driving go-to-market (GTM) product launches, and the development of content that engages prospective buyers, supports customer growth, and enables sales conversion.  This role is highly cross-functional, partnering closely with teams across Appcast—including Product, Sales, Strategy, and Customer Success—to ensure our solutions are clearly and effectively positioned in the market.   

Success in this role requires a strong blend of strategic insight, cross-functional leadership, and hands-on development of sales collateral. As a senior member of the marketing team reporting directly to the VP of Marketing, you will play a critical role in shaping how we communicate value to our buyers and enabling our teams to win in a competitive marketplace. 

Job Responsibilities

• Lead strategic partnerships with Product, Strategy, Sales, articulate go-to-market messaging that supports product launches/updates, evolving business needs, and continued growth. Translate those messages into high-quality, market-facing materials (e.g., sales collateral) with strong value messaging and storytelling; oversee the completion of additional sales materials including external one pagers and internal training materials 
• Oversee and direct the completion of case studies and testimonials, ensuring they effectively convey how Appcast delivers customer bliss through optimal performance. 
• Lead the creation and ongoing updates of buyer personas and competitor matrices, collaborating with Strategy and Sales Enablement teams to ensure effective rollout and adoption. 
• As a senior leader in both product marketing and the marketing team more broadly, you will mentor and support the growth and development of staff across the marketing team, particularly in the areas of customer voice, product knowledge, and messaging alignment.  
• Own collateral development - Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create sales materials including external one pagers and internal enablement & training materials.  
• Lead collateral asset lifecycle management – across all forms of content, manage repositories of materials (Content Library, Mindtickle & Sharepoint) and sunset content when required. 
• Drive strategic collaboration with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns.  
• Manage relationships with internal and external design resources as well as subject matter experts. 
• Assess the effectiveness of the product marketing programs, tools (G2), and technology (eg. Mindtickle) that support Appcast’s GTM efforts on an ongoing basis. 
• Develop and maintain a deep, thorough understanding of our customers’ needs and challenges; play a key role in shaping and continuously refining detailed buyer personas; apply data-driven insights to guide strategic marketing decisions. 

• Proven ability to create messaging and collateral that effectively resonates with target audiences. 
• Proven experience creating sales materials that drive engagement and are consistently adopted by sales teams—supporting examples will be requested. 
• Strong leadership and management skills with the ability to motivate and develop a high-performing team.  
• Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies and results to stakeholders at all levels.  
• Ability to think strategically and develop long-term plans while also managing day-to-day execution.  
• Strong leadership and management skills with the ability to motivate and develop a high-performing team.  
• Proven ability to build and maintain strong, collaborative relationships with internal leadership and external stakeholders, fostering alignment and driving cross-functional initiatives forward. 
• High level of positive energy, drive, enthusiasm, and commitment; must be a self-starter and enjoy working in a fast-paced and collaborative environment. 

Education and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.  
• 10+ years of prior product marketing leadership experience is required  

Travel Requirements  

• Travel for this position may include quarterly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities.    

Supervisory Responsibilities

• This position will manage and support direct reports in the Marketing team.  

Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024! 

• We’re the best at what we do.  We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers. 
• We have an amazing culture driven by great people.  Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.  
• We take care of our employees.  We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities. 

All your information will be kept confidential according to EEO guidelines. 

Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.