45 Consumer Goods jobs in Canada

Job Description

We’re hiring a Product Marketing Lead to build and lead the Product Marketing function at Ask-AI.

We are looking for an analytical, creative and visionary leader to join our Marketing team, a product marketer with the ability to develop a deep understanding of our market, products, customers, and competitive landscape and translate those insights into impactful messaging, positioning and enablement programs.

Reporting to the Chief Marketing Officer, the Head of Product Marketing is responsible for informing our go-to-market strategy and working closely with Marketing, Sales, Product, and Customer success to drive business growth.

What You’ll Do

• Become an expert on our market, leading the strategy and execution of market and customer research to help inform all aspects of GTM and product strategy, including messaging and positioning, marketing campaigns, and the product roadmap
• Develop a deep understanding of our ideal customer profiles and competitive landscape in order to effectively differentiate our value proposition to prospects and customers
• Become an expert and evangelist for our product, translating how we uniquely address customer needs and pain points into compelling messaging, pitch decks, presentations, demos and collateral
• Launch new products and features that help attract new customers and drive deeper adoption, retention and upsell with existing ones
• Enable our Sales and Post-Sales teams to communicate our differentiated value proposition and impact clearly, compellingly and consistently
• Represent the company with key industry analysts, stakeholders, and customers

Who You Are

• Driven: You understand the potential of AI to transform how we work and deliver impact and are excited to join a company at the forefront of that change
• A great communicator: You are a strong writer and presenter who can impact an audience emotionally and intellectually, and understand how to adapt your approach to suit your audience
• Product-obsessed: You love discovering the nuances of products, platforms and features so you can inform the roadmap, build differentiated positioning and packaging, and launch new offerings in a way that drives excitement and adoption.
• Collaborative: You thrive in a collaborative, team-first environment, understanding how to work cross-functionally and create alignment, and knowing how to lead from the front and the back
• Analytical: You enjoy working in data-driven environments and know how to interpret data and results and turn them into insights that drive decision-making
• AI-fluent: You understand how AI models work (prompting, edge cases, accuracy, drift) and can speak confidently about them with customers.You stay ahead of AI trends and experiment with the latest tools and techniques.
• Customer-facing: You exude executive presence and can confidently represent the company with key customers, analysts, and industry experts
• A systems thinker: You understand how to create repeatable playbooks, templates and processes
• Growth-oriented: You have a growth mindset and comfort level operating in fast-moving environments

Experience We’re Looking For

• 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
• Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
• Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
• Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
• Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
• Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
• Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones

Why This Role Matters

AI is transforming how businesses operate and how people work. As an AI-native platform used by GTM and CX teams, we are at the forefront of that change. Our customers trust us to help them leverage AI to transform how their customer facing teams operate and to deliver an amazing experience to their customers. This role is critical in supporting our continued rapid growth and success, building positioning and messaging that helps us to cut through the AI hype and noise — and helping our customers understand how we can help them thrive in the AI era.

• 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
• Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
• Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
• Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
• Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
• Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
• Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones

Job Description

A story-teller & a strategic mind

Coveo empowers enterprises to deliver unified and impactful experiences for customers, partners, and employees through AI-driven solutions. To strengthen our market presence and drive strategic growth, we are seeking a Director of Product Marketing to lead our Service & Knowledge Team.

Ready to transform how companies tell their product story using AI?

In this strategic role, you'll be the driving force behind our market positioning and communication.

Your goal? Translate Coveo's unique power into clear, differentiating, and inspiring messages that resonate with our customers, partners, and employees. You'll shape the future of AI-powered digital experiences and help reinforce our position as a global leader in cloud-based customer experience solutions.

As Director of Product Marketing , you will:

• Lead team of five product marketing experts in their quest to build a product and solution messaging that differentiates Coveo in the market.
• Be the head of competitive intelligence and comparisons by working with cross-functional stakeholders and driving team research.
• Build on our product launch and readiness framework, working cross-functionally with Product Management, Sales and Commercial Operations teams.
• Articulate the value of Coveo's solutions into tangible ROI metrics.
• Deliver Sales, Marketing and Partner enablement tools to help with acquisition and sales conversion.
• Work closely with the field, partners, and analysts to position our products not only on the high level but also around individual new value that we bring to market.

• At least 10 years experience in B2B SaaS product marketing, 5+yrs in leadership.
• You are a strong speaker and a genuine leader and you love developing high-quality customer-facing presentations.
• You have strong technical product management and marketing competency including business and market analysis.
• You are a strategic thinker who also rolls up their sleeves to make things happen!

• Background in customer service and support industry.
• Previous roles in enterprise technology companies, particularly in Artificial Intelligence (AI).
• Experience with Salesforce Cloud, ServiceNow , Adobe, or Sitecore .

Do you think you can bring this role to life? Or add your own color? You don't need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you! / Send us your application, we want to know what you're all about!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

Job Description

A story-teller & a strategic mind

Coveo empowers enterprises to deliver unified and impactful experiences for customers, partners, and employees through AI-driven solutions. To strengthen our market presence and drive strategic growth, we are seeking a Director of Product Marketing to lead our Service & Knowledge Team.

Ready to transform how companies tell their product story using AI?

In this strategic role, you'll be the driving force behind our market positioning and communication.

Your goal? Translate Coveo's unique power into clear, differentiating, and inspiring messages that resonate with our customers, partners, and employees. You'll shape the future of AI-powered digital experiences and help reinforce our position as a global leader in cloud-based customer experience solutions.

As Director of Product Marketing , you will:

• Lead team of five product marketing experts in their quest to build a product and solution messaging that differentiates Coveo in the market.
• Be the head of competitive intelligence and comparisons by working with cross-functional stakeholders and driving team research.
• Build on our product launch and readiness framework, working cross-functionally with Product Management, Sales and Commercial Operations teams.
• Articulate the value of Coveo's solutions into tangible ROI metrics.
• Deliver Sales, Marketing and Partner enablement tools to help with acquisition and sales conversion.
• Work closely with the field, partners, and analysts to position our products not only on the high level but also around individual new value that we bring to market.

• At least 10 years experience in B2B SaaS product marketing, 5+yrs in leadership.
• You are a strong speaker and a genuine leader and you love developing high-quality customer-facing presentations.
• You have strong technical product management and marketing competency including business and market analysis.
• You are a strategic thinker who also rolls up their sleeves to make things happen!

• Background in customer service and support industry.
• Previous roles in enterprise technology companies, particularly in Artificial Intelligence (AI).
• Experience with Salesforce Cloud, ServiceNow , Adobe, or Sitecore .

Do you think you can bring this role to life? Or add your own color? You don't need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you! / Send us your application, we want to know what you're all about!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

Job Description

About Portless

Portless is reinventing e-commerce logistics by letting brands ship directly from the factory floor in Asia to customers worldwide — no sea freight containers, no months-long cash lock-ups in inventory. Ecommerce brands in apparel, beauty, electronics, and home goods use our platform to offer fast delivery at a cost that rivals traditional 3PLs while we handle everything in-between. Our revenue is growing aggressively and this is a great opportunity to get in early at a high-growth company.

The Product Marketing function will be the bridge between customer insight, product innovation, and go-to-market (GTM) excellence. As the first Senior Product Marketing Manager at Portless, you will own the narrative (and the numbers) for our core platform. Your work will set the tone for how thousands of brands understand, adopt, and champion Portless. This role will partner closely with Sale, Account Management, Customer Success, Product and Growth teams to drive adoption, revenue, and long-term success.

• Craft & Own Positioning Translate the unique values and features of Portless, into differentiated messaging that resonates with Ecommerce operators and founders and is reflected in increased win-rates and engagement.
• Lead Go-to-Market Plan and execute launches (features, geographies, partnerships), orchestrating Product, Sales, Customer Success, and RevOps to hit adoption and revenue targets.
• Enable Revenue Teams Build the playbooks, pitch decks, battle cards, and other enablement materials that give GTM teams the confidence to close and expand deals.
• Drive Adoption & Expansion Design and optimize multi-channel campaigns - website, email, in-product, partner co-marketing - to lift activation, stickiness, and upsell.
• Champion Market Intelligence Run ongoing win/loss analysis, competitive research, and pricing studies; feed insights back into product roadmap and GTM tactics.
• Own Metrics & Reporting Set KPIs for feature adoption, attach-rate, and ARR contribution; track weekly, diagnose gaps, and course-correct with data.

• 3+ years in product marketing for SaaS, logistics tech, or e-commerce enablement, with at least 2 launches that moved revenue needles.
• You are a self-starter with a strong bias towards action who is able to manage competing priorities in a fast-paced environment.
• Proven ability to translate technical or operational complexity into engaging narratives and clear value props.
• Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, and more.
• Experience designing and executing integrated GTM campaigns—email, content, events, outbound—to measurable funnel outcomes.
• Fluency in market and customer research methods (buyer interviews, surveys, data analysis, win/loss).
• Stellar written and verbal communication that is concise, persuasive, and free of corporate fluff.
• Low-ego collaboration style; you make engineers, designers, and sellers all feel heard and empowered.

• Deep experience with leveraging AI Agents and Flows in order to quickly validate ideas and scale impact.
• Background in fulfillment, cross-border logistics, or supply-chain finance.
• Familiarity with the Shopify ecosystems and the metrics that matter to DTC brands (Return rate, ROAS, WISMO, inventory turns).
• Experience with pricing/packaging strategy or revenue operations tools (e.g., Gong, Hubspot).

Job Description

Salary: $95,000 - $105,000 CAD annually

Enter the Game!

Activate is a tech company known for creating Canadas first full-scale interactive gaming facility. We are experiencing significant expansion and are looking to expand our team with the addition of a Product Marketing Leader.Reporting to the Vice President, Insights and Customer Loyalty, the Product Marketing Leader will be responsible for driving the go-to-market strategy, toolkit development, and lifecycle management of Activates games and technology. This role ensures that new releases and ongoing updates are successfully marketed to partner locations, resulting in strong adoption, consistent execution, and a customer experience that reflects the Activate brand worldwide.

The Duties and Responsibilities:

Strategic Product Marketing

• Develop and execute marketing strategies for new game and technology launches, as well as ongoing product updates.
• Collaborate with software and engineering teams to understand features, benefits, and differentiators.
• Create compelling messaging and positioning tailored to both partner and customer audiences.
• Leverage customer insights, segmentation, and partner feedback (in collaboration with Analytics) to refine positioning and inform innovation.
• Ensure all product rollouts are designed for global consistency with flexibility for local adaptation across multiple countries.

Partner Enablement & Communications

• Design and deliver marketing toolkits (e.g. launch guides, product briefs, promotional assets) ensuring clarity, usability, and scalability for partner execution.
• Manage the distribution of toolkits and ensure timely delivery of rollouts
• Coordinate webinars, demos, and training sessions to educate partners on new offerings.
• Maintain ongoing communication with partners to ensure awareness, confidence, andexcitement around upcoming releases.

Campaign Management

• Plan and execute multi-channel campaigns to drive adoption and usage of new games, features, and technologies.
• Manage the product lifecycle, ensuring existing products are refreshed with updated toolkits, positioning, and assets.
• Track and optimize adoption rates and campaign performance, adjusting based on partner and customer engagement metrics.

Cross-functional Collaboration & Reporting

• Work closely with product, sales, and brand teams to align on launch goals and execution.
• Partner with the Analytics Lead to field surveys, collect feedback, and translate insights into actionable improvements.
• Present insights and strategic recommendations to leadership to improve future launches.

The Qualifications:

• 5+ years of experience in product marketing, go-to-market, or partner marketing, preferably in B2B or partner-driven environments.
• Bachelors degree in business, marketing, or other relevant field preferred
• Proven success in launching and marketing technology products, games, or experiential offerings.
• Strong ability to translate technical details into customer-centric messaging and partner-ready assets.
• Experience creating toolkits, playbooks, or enablement resources for distributed teams.
• Excellent communication, storytelling, and presentation skills.
• Strong project management skills with the ability to handle multiple product launches and updates simultaneously.
• Proficiency in marketing tools and platforms (e.g., HubSpot, Google Workspace; familiarity with DAM or BI tools a plus).
• Ability to thrive in a fast-paced, collaborative, global environment.
  

The Perks:

• Competitive Salary
• Benefits package
• Paid time off
• Casual dress
• Employee discount
• On-site parking

About Activate:

Taking entertainment into the future by fusing technology and physical activity together to create live-action gaming experiences, Activate is a technology company building interactive gaming facilities with locations across Canada and the US. For more information about Activate, please visit or check us out on Instagram - @activategames/Facebook @activategames.

Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact is an email monitored for this purpose.

We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.