47 Consumer Marketing jobs in Canada

Job Tittle: Marketing - Consumer Connection Innovator

Location: Canada – Toronto

Company: Wonderbrands Inc.

Who We Are

At Wonderbrands Inc. , we bake more than fresh bread—we bake tradition, community, and joy. With 14 bakeries across Canada, we bring beloved brands like Wonder, Country Harvest, Gadoua, D’Italiano, Farmhouse, and Casa Mendoza into millions of homes every day.

We’re not just making products. We’re shaping the future of food, flavour, and family traditions. And now, we’re looking for bright, bold, and curious minds to help us imagine what’s next.

The Role

We’re looking for exceptionally intelligent and creative graduates (within the last 2 years) who thrive on human connection and see the world through a lens of possibility.

This isn’t a typical marketing role. This is for someone who:

• Spots trends before they’re trends.
• Understands what makes people tick—whether from business, psychology, sociology, anthropology, or any human-centered discipline.
• Loves turning wild ideas into bold strategies and tangible products.
• Can connect culture, creativity, and commerce in ways that inspire people.

You’ll work alongside our Marketing team, where your ideas could shape new product launches, brand evolutions, and the stories we tell Canadians every day.

What You’ll Do

• Invent the future of bread & beyond : Generate fresh product and brand concepts that excite consumers.
• Decode culture : Research and interpret social and consumer trends to fuel ideas.
• Bring creativity to life : Collaborate with marketing, design, and product teams to transform ideas into campaigns and innovations.
• Champion human connection : Ensure every idea resonates with how people feel, behave, and connect with food and each other.

What We’re Looking For

• Recent university graduate (last 2 years) in commerce, business, psychology, sociology, anthropology, art, or other human-centered fields .
• A portfolio of creativity —whether through projects, initiatives, art, writing, campaigns, or any way you’ve shown your ability to think differently.
• Natural curiosity and a pulse on culture, people, and trends .
• Boldness to speak up and creativity to stand out.

Why Join Wonderbrands?

• Work with some of Canada’s most iconic brands .
• Be part of a team that values fresh thinking as much as fresh bread .
• Opportunity to make a real impact early in your career .
• Competitive salary, benefits, and career growth opportunities.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current existing vacancy within our organization.

Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

Job Tittle: Marketing - Consumer Connection Innovator

Location: Canada – Toronto

Company: Wonderbrands Inc.

Who We Are

At Wonderbrands Inc. , we bake more than fresh bread—we bake tradition, community, and joy. With 14 bakeries across Canada, we bring beloved brands like Wonder, Country Harvest, Gadoua, D’Italiano, Farmhouse, and Casa Mendoza into millions of homes every day.

We’re not just making products. We’re shaping the future of food, flavour, and family traditions. And now, we’re looking for bright, bold, and curious minds to help us imagine what’s next.

The Role

We’re looking for exceptionally intelligent and creative graduates (within the last 2 years) who thrive on human connection and see the world through a lens of possibility.

This isn’t a typical marketing role. This is for someone who:

• Spots trends before they’re trends.
• Understands what makes people tick—whether from business, psychology, sociology, anthropology, or any human-centered discipline.
• Loves turning wild ideas into bold strategies and tangible products.
• Can connect culture, creativity, and commerce in ways that inspire people.

You’ll work alongside our Marketing team, where your ideas could shape new product launches, brand evolutions, and the stories we tell Canadians every day.

What You’ll Do

• Invent the future of bread & beyond : Generate fresh product and brand concepts that excite consumers.
• Decode culture : Research and interpret social and consumer trends to fuel ideas.
• Bring creativity to life : Collaborate with marketing, design, and product teams to transform ideas into campaigns and innovations.
• Champion human connection : Ensure every idea resonates with how people feel, behave, and connect with food and each other.

What We’re Looking For

• Recent university graduate (last 2 years) in commerce, business, psychology, sociology, anthropology, art, or other human-centered fields .
• A portfolio of creativity —whether through projects, initiatives, art, writing, campaigns, or any way you’ve shown your ability to think differently.
• Natural curiosity and a pulse on culture, people, and trends .
• Boldness to speak up and creativity to stand out.

Why Join Wonderbrands?

• Work with some of Canada’s most iconic brands .
• Be part of a team that values fresh thinking as much as fresh bread .
• Opportunity to make a real impact early in your career .
• Competitive salary, benefits, and career growth opportunities.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current existing vacancy within our organization.

Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

Job Description

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

The Strategic Brands Consumer Engagement Marketing Team Leader is responsible for the management and execution of Monster Energy's brand portfolio sampling and local marketing initiatives within a defined market. This role reports to the Consumer Engagement Marketing Manager and is accountable for growing brand awareness and loyalty.

The Impact You'll Make:

• Collaborate with both Marketing & Sales departments; work closely with the Regional Marketing Manager (RMM) & Events Manager in region/market to customize and execute events/programs aligned with the brands' sampling platforms.
• Lead the CEM Street Team Merchandising Initiative in market; communicate monthly retail priorities, collaborate with RM's & TDM's, & coach CEM members in field to drive success.
• Recruit, hire, train and manage part time brand ambassadors and maintain a fully operational team year round.
• Manage the daily operations of a 15 - 20 person team and coordinate sampling objectives.
• Provide consistent direction, coaching and communication to maintain brand accuracy with Monster brand experiences and sampling.
• Manage & collaborate with REIGN Team Captain to drive REIGN brand awareness in market including securing on brand events, targeted samplings, & influencer program support.
• Plan and manage all aspects of the event process: pre, during and post duties including: personnel, product delivery/distribution, transportation, hotel bookings, supplies, insurance (if applicable)
• Actively participates in all regional events with ambassadors.
• Increase market knowledge and identify various groups and organizations within the targeted demographic in which to partner.
• Diligently prepare and provide tools for ambassadors to create superior customer interactions and flawless event executions.
• Adhere to deadlines for administrative tasks including, but not limited to, scheduling, reporting and recapping data for the region.
• Manage payroll and timesheets
• Maintain and manage company assets (Storage Facilities, Inventory, Vehicles, Equipment, POS, etc.)
• Respond in a timely manner to management, staff, partners & other key stakeholders and manage Quarterly Spend Tracker including all regional CEM expenses & events budget.

Who You Are:

• Prefer a Bachelor's Degree in the field of Bachelors degree in Marketing or any other buisness related field
• Between 3-5 years of experience in Event Marketing/Grassroots/Special Event/Promotions
• Between 3-5 years of experience in team management experience

Monster Energy provides a competitive total compensation; this position has an annual estimated salary of $45,450 - $60,600. The actual pay may vary depending on your skills, qualifications, experience, and work location.

• Develop and execute comprehensive long-term product marketing strategies and plans that drive growth and elevate positioning in the market.
• Work closely with product to define and communicate product value propositions and ensure alignment between product strategy and marketing execution.
• Define product marketing KPIs and lead efforts to continually refine
• Lead market segmentation and targeting efforts to identify and prioritize key markets and customer segments.
• Drive competitive analysis and positioning to differentiate our products in the market effectively.
• Ensure the content and collateral created both resonate with the market and also are used effectively through the sales process through process innovation and KPIs that are aligned to across sales, marketing and product marketing.

• Oversee the development and implementation of go-to-market plans for new products and features, ensuring successful launches and market adoption.
• Collaborate with sales and marketing teams to develop sales tools, collateral, and training materials that effectively communicate the product's value proposition to the sales team and customers.
• Lead cross-functional teams to ensure cohesive and impactful product activities, including but not limited to supporting content for webinars, ensuring product pages are reflect customer-focused messaging and creating collateral for key sales priorities.
• Work closely with the sales development team, sales management, marketing ops and demand generation on maintaining and evolving target market lists of ABM campaigns
• Develop and implement the strategy for pricing and product packaging

• Direct market research and analysis efforts to gather insights on market trends, customer needs, and competitive landscape.
• Translate insights into actionable strategies and product decisions to keep the company ahead in the market.
• Share market insights with product and engineering to inform product development and innovation.
• Define appropriate scope and deliver on analyst relations programs
• Make data-driven decisions to support achievement of company goals

• Build, mentor, and lead a high-performing product marketing team.
• Foster a culture of continuous improvement and professional growth within the team, building a team of high-performing product marketers
• Collaborate with human resources to attract, retain, and develop top talent in product marketing.

• You have worked for the last 10+ years in product marketing experience with a focus within the B2B SaaS industry
• You have a degree in Marketing, Business, or a related field.
• You have a proven track record in executing successful product marketing strategies and launches.
• You are well versed with marketing systems, such as salesforce, highspot and outreach, that are used to enhance product marketing results.
• You know how to work within cross-functional teams to lead and collaborate on initiatives.
• You are comfortable with driving change and testing new, innovative marketing approaches.
• You have demonstrated your ability to lead high-performing teams that means you've built a positive team culture, motivated people and developed them in their career

• Health and Wellness Benefits:100% paid by us for health, dental & vision from day one.
• Professional development:we have an external learning budget to help you grow and develop. We host a learning workshop about every 6 weeks on topics like Time Management, Self-Awareness and Giving Feedback; we also have e-learning to meet the needs of our remote team. We offer a Career Development Program to help you identify and build your skillsets for internal growth opportunities and beyond. We also have a Coaching Program for all our managers. We know how important it is to have a good boss, so we invest in their development.
• Vacation: it's open, which means we don't worry about an accrual clock.On average, we see most folks enjoying between 3-4 weeks off a year.
• Parental leave:Best-in-class top-up for new parents - 100% for 15 weeks new parents and a bonus 5 weeks for birth mothers.
• RRSP: Matching up to 2.5%
• Flexibility & trust -While we are remote for now, we enable our team to create a work environment that will set them up for success. We hire adults and we trust you to manage your outcomes. Day-to-day, everyone is given the option to decide whether they want to work remote or in-office depending on the needs of their role.
• In the Office - You will have access to snacks and beverages and in-office fun like ping pong, group lunches, karaoke & games. We provide lots of opportunity for team socials too, including the folks who are remote!

Job Description

We’re hiring a Product Marketing Lead to build and lead the Product Marketing function at Ask-AI.

We are looking for an analytical, creative and visionary leader to join our Marketing team, a product marketer with the ability to develop a deep understanding of our market, products, customers, and competitive landscape and translate those insights into impactful messaging, positioning and enablement programs.

Reporting to the Chief Marketing Officer, the Head of Product Marketing is responsible for informing our go-to-market strategy and working closely with Marketing, Sales, Product, and Customer success to drive business growth.

What You’ll Do

• Become an expert on our market, leading the strategy and execution of market and customer research to help inform all aspects of GTM and product strategy, including messaging and positioning, marketing campaigns, and the product roadmap
• Develop a deep understanding of our ideal customer profiles and competitive landscape in order to effectively differentiate our value proposition to prospects and customers
• Become an expert and evangelist for our product, translating how we uniquely address customer needs and pain points into compelling messaging, pitch decks, presentations, demos and collateral
• Launch new products and features that help attract new customers and drive deeper adoption, retention and upsell with existing ones
• Enable our Sales and Post-Sales teams to communicate our differentiated value proposition and impact clearly, compellingly and consistently
• Represent the company with key industry analysts, stakeholders, and customers

Who You Are

• Driven: You understand the potential of AI to transform how we work and deliver impact and are excited to join a company at the forefront of that change
• A great communicator: You are a strong writer and presenter who can impact an audience emotionally and intellectually, and understand how to adapt your approach to suit your audience
• Product-obsessed: You love discovering the nuances of products, platforms and features so you can inform the roadmap, build differentiated positioning and packaging, and launch new offerings in a way that drives excitement and adoption.
• Collaborative: You thrive in a collaborative, team-first environment, understanding how to work cross-functionally and create alignment, and knowing how to lead from the front and the back
• Analytical: You enjoy working in data-driven environments and know how to interpret data and results and turn them into insights that drive decision-making
• AI-fluent: You understand how AI models work (prompting, edge cases, accuracy, drift) and can speak confidently about them with customers.You stay ahead of AI trends and experiment with the latest tools and techniques.
• Customer-facing: You exude executive presence and can confidently represent the company with key customers, analysts, and industry experts
• A systems thinker: You understand how to create repeatable playbooks, templates and processes
• Growth-oriented: You have a growth mindset and comfort level operating in fast-moving environments

Experience We’re Looking For

• 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
• Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
• Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
• Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
• Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
• Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
• Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones

Why This Role Matters

AI is transforming how businesses operate and how people work. As an AI-native platform used by GTM and CX teams, we are at the forefront of that change. Our customers trust us to help them leverage AI to transform how their customer facing teams operate and to deliver an amazing experience to their customers. This role is critical in supporting our continued rapid growth and success, building positioning and messaging that helps us to cut through the AI hype and noise — and helping our customers understand how we can help them thrive in the AI era.

• 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
• Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
• Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
• Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
• Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
• Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
• Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones

Job Description

About Portless

Portless is reinventing e-commerce logistics by letting brands ship directly from the factory floor in Asia to customers worldwide — no sea freight containers, no months-long cash lock-ups in inventory. Ecommerce brands in apparel, beauty, electronics, and home goods use our platform to offer fast delivery at a cost that rivals traditional 3PLs while we handle everything in-between. Our revenue is growing aggressively and this is a great opportunity to get in early at a high-growth company.

The Product Marketing function will be the bridge between customer insight, product innovation, and go-to-market (GTM) excellence. As the first Senior Product Marketing Manager at Portless, you will own the narrative (and the numbers) for our core platform. Your work will set the tone for how thousands of brands understand, adopt, and champion Portless. This role will partner closely with Sale, Account Management, Customer Success, Product and Growth teams to drive adoption, revenue, and long-term success.

• Craft & Own Positioning Translate the unique values and features of Portless, into differentiated messaging that resonates with Ecommerce operators and founders and is reflected in increased win-rates and engagement.
• Lead Go-to-Market Plan and execute launches (features, geographies, partnerships), orchestrating Product, Sales, Customer Success, and RevOps to hit adoption and revenue targets.
• Enable Revenue Teams Build the playbooks, pitch decks, battle cards, and other enablement materials that give GTM teams the confidence to close and expand deals.
• Drive Adoption & Expansion Design and optimize multi-channel campaigns - website, email, in-product, partner co-marketing - to lift activation, stickiness, and upsell.
• Champion Market Intelligence Run ongoing win/loss analysis, competitive research, and pricing studies; feed insights back into product roadmap and GTM tactics.
• Own Metrics & Reporting Set KPIs for feature adoption, attach-rate, and ARR contribution; track weekly, diagnose gaps, and course-correct with data.

• 3+ years in product marketing for SaaS, logistics tech, or e-commerce enablement, with at least 2 launches that moved revenue needles.
• You are a self-starter with a strong bias towards action who is able to manage competing priorities in a fast-paced environment.
• Proven ability to translate technical or operational complexity into engaging narratives and clear value props.
• Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, and more.
• Experience designing and executing integrated GTM campaigns—email, content, events, outbound—to measurable funnel outcomes.
• Fluency in market and customer research methods (buyer interviews, surveys, data analysis, win/loss).
• Stellar written and verbal communication that is concise, persuasive, and free of corporate fluff.
• Low-ego collaboration style; you make engineers, designers, and sellers all feel heard and empowered.

• Deep experience with leveraging AI Agents and Flows in order to quickly validate ideas and scale impact.
• Background in fulfillment, cross-border logistics, or supply-chain finance.
• Familiarity with the Shopify ecosystems and the metrics that matter to DTC brands (Return rate, ROAS, WISMO, inventory turns).
• Experience with pricing/packaging strategy or revenue operations tools (e.g., Gong, Hubspot).

Job Description

Description

Important:  This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office 3 days per week.

About Us:

We believe that each team member is unique and brings exponential value to the company. In return, we provide you with the opportunity to solve problems through continuous learning and fostering feedback, ultimately mastering their craft. By investing in our team and in new technologies, we can continue our success for years to come.

We are embarking on an adventure and rely on our team of skilled, enthusiastic, and collaborative to turn our ship towards a new horizon.

About the Role:

As the Senior Product Marketing Manager, you will lead our product marketing strategy and serve as the key liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting to the VP of Product, you’ll drive monetization initiatives, craft compelling product communications, and use market insights to boost both player engagement and revenue.

What you'll do:

• Own primary product revenue and retention metrics 
• Define and implement a monetization strategy by establishing pricing frameworks, approving in-app purchase pricing, and mitigating revenue risks in collaboration with FP&A.
• Oversee the creation and execution of promotional campaigns, including designing bundles, setting release cadences, and driving player reactivation efforts.
• Manage integrated product communication initiatives by developing full-funnel marketing campaigns and ensuring cohesive, organization-wide messaging.
• Leverage player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
• Collaborate with executive leadership to align cross-functional teams and initiatives with overall product and monetization objectives.

Must-Haves:

• 5-7 years of experience in product marketing
• Proven track record in developing pricing frameworks and monetization strategies
• 2+ years of leadership experience demonstrated by owning key revenue and retention metrics
• Experience designing and launching integrated marketing campaigns, including crafting promotional offers, bundles, and reactivation strategies
• Evidence of effectively communicating strategic insights to executive stakeholders
• Demonstrated eagerness to integrate AI-driven tools into daily workflows, leveraging innovative technologies to enhance data analysis, campaign optimization, and strategic decision-making
• Demonstrated expertise in data-driven decision-making and risk mitigation (e.g., managing revenue-related risks)
• Excellent written and verbal communication skills for crafting cohesive product messaging
• Strong analytical skills, with the ability to derive actionable insights from market research and data analysis
• Experience setting and monitoring KPIs to evaluate campaign performance
• Demonstrated success collaborating cross-functionally with teams such as Content, Marketing, Product, Operations, and FP&A
• Adept at leveraging data analytics to inform pricing frameworks, promotional strategies, and market insights

Nice-to-Haves:

• Gaming and/or live operations background
• History of managing real-time player engagement and in-game promotions
• A creative and agile mindset, with proven success in pioneering innovative monetization and marketing strategies in fast-paced environments
• Advanced technical expertise in data analytics, A/B testing methodologies, and emerging technologies (e.g., machine learning)