135 Content jobs in Canada

Job Description

Salary: Competitive, commensurate with experience

Job Description

We are seeking an experienced and performance-driven Digital Marketing & Content Manager to lead the optimization and management of our digital presence across four distinct brands. This is a critical role responsible for ensuring our websites are consistently updated, discoverable, and delivering measurable results in traffic, lead generation, and conversion.

The ideal candidate will bring hands-on expertise in website management, technical and local SEO, Language Engine Optimization (LEO), user journey analysis, and funnel optimization. Experience with tools such as SEMrush (for positioning and technical audits), Ahrefs (for SEO cross-checking), and Screaming Frog (for structural site audits) is highly desired. Familiarity with marketing platforms like Salesforce, HubSpot (aspirational), Google Tag Manager, and email marketing tools such as Mailchimp or Constant Contact will be considered strong assets.

This role reports directly to Anum Rahiman, Director of Growth, and is expected to collaborate with cross-functional teams, manage external vendors, and take complete ownership of web performance as well as content creation and management.

About Us:
A&A Customs Brokers
Website:
/>With over 45 years of expertise, A&A specializes in serving large and enterprise clients, navigating complex customs requirements to ensure smooth, compliant cross-border transactions.

BorderBuddy Customs Brokers
Website:

BorderBuddy caters to individuals, SMBs, and e-commerce clients, offering simple, fast, and digital-focused customs clearance solutions, backed by expert guidance.

Zipments
Website:
/>Our trade tech SaaS platform empowers businesses with tools for cross-border shipping, including HS classification, duty and tax calculation, and invoice automation. Zipments is a growing startup in the trade technology space.

Borderlineups
Website:

Border Line Up provides real-time border wait times and live camera feeds across the lower mainland

Role Overview
This role is responsible for the strategic and tactical performance of all company websites (A&A, BorderBuddy, Zipments, and Borderlineups) with the goal of increasing visibility, driving organic lead acquisition, and improving overall digital effectiveness. The successful candidate will demonstrate strong technical SEO skills, a deep understanding of web analytics, and a proactive approach to optimizing user experiences and funnel flows.

You will:

• Own and manage all corporate websites lead strategy, updates, optimization, and performance tracking for all four brand sites, ensuring they are accurate, discoverable, fast, and aligned with business goals.
• Own creating and managing all website and social content write, edit, and publish compelling content that maintains a consistent brand voice across all digital channels.
• Own the measurement and analytics of web performance report on rankings, funnel flows, conversions, and lead generation using tools such as Google Analytics 4, Search Console, SEMrush, and Ahrefs.
• Own our social media presence plan, schedule, and execute strategies for growth, engagement, and lead generation across platforms.
• Manage vendor relationships and ensure website and marketing strategies are aligned with broader business goals.

This is an individual contributor role with full ownership of web, SEO, and social performance management. No direct reports.

You will also be responsible for driving lead generation initiatives tailored for BorderBuddy, A&A, and Zipments users.

Key Responsibilities:

• Own and Manage All Corporate Websites
  • Lead strategy, updates, optimization, and performance tracking for four websites (A&A, BorderBuddy, Zipments, and BorderLineups), ensuring they are accurate, discoverable, fast, and aligned with business goals.
• Content Ownership Across Web and Social
  • Create, manage, and optimize written and visual content for web pages, blogs, and social platforms, maintaining a consistent brand voice across all channels. Ensure site content is regularly updated, accurate, SEO-optimized, and indexed by search engines and AI platforms (e.g., ChatGPT).
• Own the Measurement and Analytics of Web Performance
  • Use Google Analytics 4, Search Console, and SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog) to monitor traffic, rankings, conversions, and funnel performance. Generate performance reports and proactively identify and implement CRO (conversion rate optimization) strategies.
• Own Our Social Media Presence
  • Build and execute social strategies for all brands. Plan, schedule, and publish content. Track engagement, grow reach, and align social efforts with lead generation and marketing campaigns.
• Drive SEO and LEO Performance
  • Implement technical and on-page SEO strategies, manage schema markup, improve page speed, and optimize for local discoverability to increase organic visibility and traffic.
• Lead Vendor and Partner Coordination
  
  
  • Oversee third-party vendors (e.g., Google Ads agencies, freelancers) and collaborate with in-house teams for design and execution support. Coordinate digital performance efforts through platforms like Salesforce, Google Tag Manager, Mailchimp, and automation tools such as Zapier or Airtable.
• Align Website, Content, and Social Strategies
  • Ensure consistency and reinforcement across digital channels by aligning website updates, content creation, and social media strategies with broader marketing and business goals.
• Define Success Metrics and Report Progress
  • Establish and communicate KPIs for SEO, web performance, content, and lead generation. Report regularly on progress and outcomes to leadership.

Job Requirements

• Minimum of 35 years of experience in web management and SEO, preferably in a performance-driven B2B environment
• Demonstrated expertise in Google Analytics 4, Google Search Console, and industry-standard SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog)
• Strong understanding of technical SEO, local search optimization, schema markup, and page speed optimization
• Proven ability to improve site performance through funnel optimization and CRO (conversion rate optimization) techniques
• Experience managing websites built exclusively on Webflow, with the ability to independently update content and make structural changes.
• Comfortable interpreting data to drive strategic decisions and reporting on KPIs to leadership
• Experience collaborating with internal creative teams and external marketing vendors
• Experience creating and managing brand-aligned content for web and social media, including strategy, copywriting, and post scheduling
• Experience with marketing tools such as Salesforce, Google Tag Manager, and email marketing tools (Mailchimp or Constant Contact) is preferred
• Familiarity with automation tools like Zapier or Airtable is a plus
• Highly organized, self-motivated, and capable of working independently in a fast-paced remote environment
• Familiarity with the customs brokerage, logistics, or eCommerce industries is an asset
  
  

Compensation & Employment Type

• Employment Type: Full-Time
• Location: Remote
• Compensation: Competitive, commensurate with experience
• Benefits: Comprehensive health and wellness benefits plan, employer-supported retirement contributions, and flexible work arrangements
  
  

Why Join Us?

• Take ownership of digital strategy across three growing and innovative brands
• Join the Growth of a Cutting-Edge SaaS Product! Zipments stands at the forefront of innovation, fueled by substantial investments in technology, automation, and AI. We're not just envisioning modernizationwe're actively bringing it to life.
• Work at the intersection of trade tech, logistics, and SaaS in a space primed for disruption and growth
• Join a team that values autonomy, results, and forward-thinking strategies
• Contribute to meaningful projects with direct visibility into business outcomes
• Customs brokerage is a traditional and slow-moving industry, but were here to revolutionize it with cutting-edge solutions and forward-thinking strategies
• Enjoy the flexibility of working from home, empowering you to balance work and life effectively.
• Access a comprehensive group benefits plan and EAP that supports your well-being.
• Secure your financial future with employer-supported retirement contributions.
• Youll shape our brand voice across web and social, making a visible impact on how we show up digitally every day

Job Description

Our client is a complete Digital Asset Management Platform (SaaS) providing an all-in-one hosting solution for videos, audio, images, and podcasts. The company’s SaaS solution provides our clients a platform to manage, enhance, embed, and publish content while they monitor and analyze in real-time the engagements with their clients and viewers.

The role

We are seeking a driven, detail-oriented Content Marketing Specialist to join our growing team. Reporting to the CMO and playing a key role in our marketing strategy, this role will be responsible for leading and executing our content, email, social, and sales material support initiatives.

If you are a content marketer with a conversion-driven mindset and you’re looking to be a part of a company that truly wants to make a difference, this role is for you.

Daily responsibilities

• Write and edit high-quality content (blogs, social media posts, case studies, landing pages, emails, sales materials, etc).
• Monitoring site metrics and identifying content optimization opportunities.
• Manage company’s blog and resources, building a strategic content calendar that prioritizes topics that support lead generation objectives.
• Understand new features and solutions, create content marketing, and adjust per channel.
• Manage the creative review process touchpoints, external and internal.
• Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
• Growing our subscriber base by providing them with regular, helpful content.
• Gathering customer feedback on documentation to improve usability.
• Generating innovative ideas for content and workflow solutions.
• Researching and editing existing documents and resources.
• Collaborate with design, sales, and customer success to create collateral that supports company objectives.
• Conduct ongoing keyword and competitor research in order to create content for the site, landing page, on platform pages.
• Support the marketing team in any other duties as assigned.
• Collaborating with product marketers, sales, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Creating high-quality, value-driven GRC resources that drive leads, subscribers, and awareness (user guides, technical overviews, ebooks, whitepapers, infographics, templates, etc.)

Requirements

• Fluent English.
• BA/BS in business preferred or equivalent experience.
• Strong writing, analytical, and presentation skills—so much so that you can take even the most complex processes and technologies and translate them into simple and digestible content (written, graphic, and verbal).
• Comfortable with technology and can pick up new platforms, tools, and features quickly.
• You think marketing software is anything but boring.
• 3+ years experience in SaaS B2B content marketing with improving organic performance and SEO.
• Experience on the latest tactics and algorithm changes to drive qualified organic traffic.
• A portfolio of B2B marketing writing samples is required.
• A self-starter with excellent project management skills and the ability to lead and manage time-sensitive, cross-functional initiatives in a fast-paced, highly entrepreneurial environment with little supervision.
• Experience executing a variety of marketing initiatives as part of managing an integrated content marketing program – e.g., developing, writing, and editing a variety of marketing assets and other content, including white papers, case studies, e-books, guides, web copy, and digital ads.
• Proficiency with Adobe Creative Suite (InDesign, Photoshop)
• Expert knowledge of Google Search Console, Google Analytics, and SEMrush.
• Experience using marketing automation tools like Pardot, Marketo, or HubSpot

Compensation Package

Base Salary | Monthly Commission | Team Goals (Q/Y) Bonuses | Extended Health Care Benefits | Home Office Allowance

Learning & Developing | Career Growth

The company is dedicated to supporting new members by building an environment that celebrates knowledge sharing and growth. Successful candidates will get the opportunity to work with colleagues with a broad mix of experience levels and tenures. The Content Marketing Specialist will be on a career growth path where assigned projects will be based on developing into a better-rounded professional and enable them to take on more complex tasks in the future.

This is a Full-Time and Remote role.

Job Description

Reporting to the Director of Marketing, the Manager of Content Marketing will support Silk & Snow's marketing efforts by crafting compelling marketing strategies that support the elevated brand identity of Silk & Snow, while also highlighting our value proposition and supporting our customer journeys.

You'll work in a multi-faceted role by managing and coordinating the content creation process with the goal of delivering consistently high-quality content that performs across our various marketing channels, including Meta, Tiktok, YouTube, Google Display, and Out-of-Home.

What You'll Do

• Establish content marketing strategies that help to support Silk & Snow's elevated brand identity
• Collaborate with our performance marketing team to monitor the performance of content and apply recommendations based on performance trends
• Act as the critical link between our graphic design team and content marketing team, providing recommendations and feedback for creative designs
• Manage direct reports to ensure career development and growth
• Monitor monthly objectives to ensure that team members are on track to achieve or exceed their targets
• Develop strategies that will drive sales growth for the company through increased awareness of our product and service offerings within targeted markets
• Maintain a strong understanding of current trends that may affect the Silk & Snow brand and provide content recommendations as a result
• Develop post-mortem analysis reports for every major marketing campaign

• Bachelor's Degree in a relevant field or experience demonstrated by progressive responsibilities
• 3-5 years of experience in marketing and marketing management
• Experience with working for a D2C brand is an asset
• Excellent written and verbal communication skills
• Proficiency with social and digital marketing platforms, tools, and analytics
• Ability to cross-collaborate with multiple departments
• Ability to perform under pressure and meet tight deadlines
• Strong organizational and time management skills
• Understanding of marketing and brand strategy and ROI/KPI evaluation
• A passionate marketer with an aptitude for strategy
• A culture add to the strong, positive work culture of Silk & Snow

• We prioritize diversity and inclusivity in our company culture
• Growth opportunities with an emphasis on hiring from within
• You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training
• You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development
• We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off
• Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period
• Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being
• We foster a healthy work-life balance with our company's supportive environment
• This is not just a job but a CAREER with potential opportunities for growth and advancement

Job Description

About Craver

Hey! We’re Craver, a Canadian tech startup transforming local coffee shops & QSRs with our cutting-edge digital ordering & customer loyalty technology.

Digital ordering tech like mobile apps & loyalty programs have fuelled the success of big brands like Starbucks, McDonald's and ShakeShack – we're hiring a Content Marketing Specialist to help us bring that same technology to local, independent coffee shops & QSRs worldwide.

Oh — and we’re a great place to work, officially! We’ve been recognized as both a Workplace Culture Leader and a 2022 Great Place to Work winner. Not bad for a company that’s only a few years old.

We’re on the road to making Craver famous, and we’re hunting for a Content Marketing Specialist to help us make it happen. We’re a fast-growing company in a super competitive market, and we know that the only way to win is by standing out from the crowd. So we’re looking for someone with the energy, creativity & insatiable appetite for learning to help make our marketing really sing.

With support from Craver’s Director of Marketing and Content Marketing Manager, you’ll be responsible for executing the campaigns & strategies that will make Craver easier than ever to find, understand and want — from SEO, to YouTube, to short-form video, and even on Reddit. You’ll oversee the production of detailed articles & downloadable guides, educational videos, digital ads, and everything in between. The aim of the game is to produce content that resonates, inspires and stands out from the crowd, always.

• You’re genuinely curious about the world of coffee shops and QSRs — maybe you’ve worked behind the counter or are just a coffee-lover.
• You’re creative, but you care about the numbers too. You know that marketing is only meaningful if it changes people’s behaviour, so you measure things meticulously – from click-through-rates to conversions.
• You’re fiercely ambitious – you want work that keeps you challenged and energized, not waiting for the day to be done.
• You love to learn – you’re comfortable taking on new projects you’ve never done before, receiving regular feedback on your work, and spending time deep in research.
• Communication is your forte. You can confidently articulate ideas, defend them, and you’re comfortable asking for help when you need it.
• You’re naturally tech-savvy and quick to explore new tools – AI, CMS platforms, email builders, you name it.
• You're a creative spirit – the idea of spending your days drafting newsletters and reviewing article edits gets you jazzed.
• You take pride in your work. You aim for the highest impact, not just ticking off tasks.
• You crave autonomy, flexibility and freedom in your work. You’re at ease with motivating and managing yourself to achieve your goals.

• Collaborate with the Content Marketing Manager and other teams to create standout content that speaks to our audience of QSR & coffee shop owners and helps us meet our marketing goals.
• Take ownership of Craver’s keyword-led SEO strategy, making sure that coffee shop owners searching for solutions find Craver quickly & easily – through blogs, landing pages & videos, and a detailed understanding of what people are searching for & why.
• Create genuinely valuable downloadable content with supporting lead nurturing sequences, moving our audience from browsers to buyers, making data-informed optimisations along the way.
• Coordinate Craver’s video production engine, creating engaging & educational videos that help coffee shop owners to grow their businesses, while growing Craver’s too.
• Launch a brand new Reddit strategy, helping us figure out how Craver can be most helpful to coffee shop owners on the platform in a sincere & authentic way.
• Own Craver’s newsletter & blog from end-to-end, creating a flow of content for our customers that keeps them inspired and informed.
• Deep-dive into campaign results, spotting what’s working (and what’s not), and using data to help shape what we do next.
• Work side-by-side with our designers to build out creative assets for ads and other campaigns.
• Keep our clients in the loop with clear, thoughtful comms for new feature releases, quarterly updates, and anything else they should know.

Requirements

• You’ve got a degree in Marketing, Communications, Journalism, English Literature, or something similar — or you’ve picked up the right skills through other meaningful experience.
• You’ve spent at least 2 years in a content marketing role. If that’s been in a B2B SaaS environment, even better.
• You care deeply about results — you’re focused on impact, not just activity, and always think about how content can ultimately help us win & retain more customers.
• You’re a strong writer who can take complex ideas and turn them into clear, compelling content — whether it’s a punchy ad, a detailed guide, or anything in between.
• You’ve got a sharp eye for detail and can spot a double space or awkward sentence from a mile away.
• You know how to shape content to match different tones, voices, and audiences — and you enjoy the challenge of getting it just right.
• You don’t just hit publish and hope for the best — you’re always looking at the numbers to see what’s working and how you can improve.
• You’re familiar with SEO principles and know how to weave them into content without making it sound like a robot wrote it.
• You’re great at juggling projects, managing deadlines, and staying organized — even when things get busy.
• You work well with others — you’re comfortable collaborating with people across teams like marketing, product, and support to get the job done.

Benefits

• You’ll join a fast-growing startup where there’s real room to grow — as Craver scales, so can your career.
• Work from home or from our bright downtown Vancouver office (complete with mountain views and good vibes). We're in-office 1–2 days a week, with flexibility for travel.
• Yes, we’re dog-friendly. Bring your pup — we won’t complain.
• You'll have autonomy in your role but also get support and mentorship from some of Vancouver’s top founders and operators.
• We offer a solid benefits package that includes prescription coverage, dental, massage, and more — so you’re covered, literally.
• Our compensation package includes:

Job Description

Our client is a complete Digital Asset Management Platform (SaaS) providing an all-in-one hosting solution for videos, audio, images, and podcasts. The company’s SaaS solution provides our clients a platform to manage, enhance, embed, and publish content while they monitor and analyze in real-time the engagements with their clients and viewers.

The role

We are seeking a driven, detail-oriented Content Marketing Specialist to join our growing team. Reporting to the CMO and playing a key role in our marketing strategy, this role will be responsible for leading and executing our content, email, social, and sales material support initiatives.

If you are a content marketer with a conversion-driven mindset and you’re looking to be a part of a company that truly wants to make a difference, this role is for you.

Daily responsibilities

• Write and edit high-quality content (blogs, social media posts, case studies, landing pages, emails, sales materials, etc).
• Monitoring site metrics and identifying content optimization opportunities.
• Manage company’s blog and resources, building a strategic content calendar that prioritizes topics that support lead generation objectives.
• Understand new features and solutions, create content marketing, and adjust per channel.
• Manage the creative review process touchpoints, external and internal.
• Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
• Growing our subscriber base by providing them with regular, helpful content.
• Gathering customer feedback on documentation to improve usability.
• Generating innovative ideas for content and workflow solutions.
• Researching and editing existing documents and resources.
• Collaborate with design, sales, and customer success to create collateral that supports company objectives.
• Conduct ongoing keyword and competitor research in order to create content for the site, landing page, on platform pages.
• Support the marketing team in any other duties as assigned.
• Collaborating with product marketers, sales, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Creating high-quality, value-driven GRC resources that drive leads, subscribers, and awareness (user guides, technical overviews, ebooks, whitepapers, infographics, templates, etc.)

Requirements

• Fluent English.
• BA/BS in business preferred or equivalent experience.
• Strong writing, analytical, and presentation skills—so much so that you can take even the most complex processes and technologies and translate them into simple and digestible content (written, graphic, and verbal).
• Comfortable with technology and can pick up new platforms, tools, and features quickly.
• You think marketing software is anything but boring.
• 3+ years experience in SaaS B2B content marketing with improving organic performance and SEO.
• Experience on the latest tactics and algorithm changes to drive qualified organic traffic.
• A portfolio of B2B marketing writing samples is required.
• A self-starter with excellent project management skills and the ability to lead and manage time-sensitive, cross-functional initiatives in a fast-paced, highly entrepreneurial environment with little supervision.
• Experience executing a variety of marketing initiatives as part of managing an integrated content marketing program – e.g., developing, writing, and editing a variety of marketing assets and other content, including white papers, case studies, e-books, guides, web copy, and digital ads.
• Proficiency with Adobe Creative Suite (InDesign, Photoshop)
• Expert knowledge of Google Search Console, Google Analytics, and SEMrush.
• Experience using marketing automation tools like Pardot, Marketo, or HubSpot

Compensation Package

Base Salary | Monthly Commission | Team Goals (Q/Y) Bonuses | Extended Health Care Benefits | Home Office Allowance

Learning & Developing | Career Growth

The company is dedicated to supporting new members by building an environment that celebrates knowledge sharing and growth. Successful candidates will get the opportunity to work with colleagues with a broad mix of experience levels and tenures. The Content Marketing Specialist will be on a career growth path where assigned projects will be based on developing into a better-rounded professional and enable them to take on more complex tasks in the future.

This is a Full-Time and Remote role.

Job Description

Our client is a complete Digital Asset Management Platform (SaaS) providing an all-in-one hosting solution for videos, audio, images, and podcasts. The company’s SaaS solution provides our clients a platform to manage, enhance, embed, and publish content while they monitor and analyze in real-time the engagements with their clients and viewers.

The role

We are seeking a driven, detail-oriented Content Marketing Specialist to join our growing team. Reporting to the CMO and playing a key role in our marketing strategy, this role will be responsible for leading and executing our content, email, social, and sales material support initiatives.

If you are a content marketer with a conversion-driven mindset and you’re looking to be a part of a company that truly wants to make a difference, this role is for you.

Daily responsibilities

• Write and edit high-quality content (blogs, social media posts, case studies, landing pages, emails, sales materials, etc).
• Monitoring site metrics and identifying content optimization opportunities.
• Manage company’s blog and resources, building a strategic content calendar that prioritizes topics that support lead generation objectives.
• Understand new features and solutions, create content marketing, and adjust per channel.
• Manage the creative review process touchpoints, external and internal.
• Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
• Growing our subscriber base by providing them with regular, helpful content.
• Gathering customer feedback on documentation to improve usability.
• Generating innovative ideas for content and workflow solutions.
• Researching and editing existing documents and resources.
• Collaborate with design, sales, and customer success to create collateral that supports company objectives.
• Conduct ongoing keyword and competitor research in order to create content for the site, landing page, on platform pages.
• Support the marketing team in any other duties as assigned.
• Collaborating with product marketers, sales, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Creating high-quality, value-driven GRC resources that drive leads, subscribers, and awareness (user guides, technical overviews, ebooks, whitepapers, infographics, templates, etc.)

Requirements

• Fluent English.
• BA/BS in business preferred or equivalent experience.
• Strong writing, analytical, and presentation skills—so much so that you can take even the most complex processes and technologies and translate them into simple and digestible content (written, graphic, and verbal).
• Comfortable with technology and can pick up new platforms, tools, and features quickly.
• You think marketing software is anything but boring.
• 3+ years experience in SaaS B2B content marketing with improving organic performance and SEO.
• Experience on the latest tactics and algorithm changes to drive qualified organic traffic.
• A portfolio of B2B marketing writing samples is required.
• A self-starter with excellent project management skills and the ability to lead and manage time-sensitive, cross-functional initiatives in a fast-paced, highly entrepreneurial environment with little supervision.
• Experience executing a variety of marketing initiatives as part of managing an integrated content marketing program – e.g., developing, writing, and editing a variety of marketing assets and other content, including white papers, case studies, e-books, guides, web copy, and digital ads.
• Proficiency with Adobe Creative Suite (InDesign, Photoshop)
• Expert knowledge of Google Search Console, Google Analytics, and SEMrush.
• Experience using marketing automation tools like Pardot, Marketo, or HubSpot

Compensation Package

Base Salary | Monthly Commission | Team Goals (Q/Y) Bonuses | Extended Health Care Benefits | Home Office Allowance

Learning & Developing | Career Growth

The company is dedicated to supporting new members by building an environment that celebrates knowledge sharing and growth. Successful candidates will get the opportunity to work with colleagues with a broad mix of experience levels and tenures. The Content Marketing Specialist will be on a career growth path where assigned projects will be based on developing into a better-rounded professional and enable them to take on more complex tasks in the future.

This is a Full-Time and Remote role.

Job Description

Our client is a complete Digital Asset Management Platform (SaaS) providing an all-in-one hosting solution for videos, audio, images, and podcasts. The company’s SaaS solution provides our clients a platform to manage, enhance, embed, and publish content while they monitor and analyze in real-time the engagements with their clients and viewers.

The role

We are seeking a driven, detail-oriented Content Marketing Specialist to join our growing team. Reporting to the CMO and playing a key role in our marketing strategy, this role will be responsible for leading and executing our content, email, social, and sales material support initiatives.

If you are a content marketer with a conversion-driven mindset and you’re looking to be a part of a company that truly wants to make a difference, this role is for you.

Daily responsibilities

• Write and edit high-quality content (blogs, social media posts, case studies, landing pages, emails, sales materials, etc).
• Monitoring site metrics and identifying content optimization opportunities.
• Manage company’s blog and resources, building a strategic content calendar that prioritizes topics that support lead generation objectives.
• Understand new features and solutions, create content marketing, and adjust per channel.
• Manage the creative review process touchpoints, external and internal.
• Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
• Growing our subscriber base by providing them with regular, helpful content.
• Gathering customer feedback on documentation to improve usability.
• Generating innovative ideas for content and workflow solutions.
• Researching and editing existing documents and resources.
• Collaborate with design, sales, and customer success to create collateral that supports company objectives.
• Conduct ongoing keyword and competitor research in order to create content for the site, landing page, on platform pages.
• Support the marketing team in any other duties as assigned.
• Collaborating with product marketers, sales, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Creating high-quality, value-driven GRC resources that drive leads, subscribers, and awareness (user guides, technical overviews, ebooks, whitepapers, infographics, templates, etc.)

Requirements

• Fluent English.
• BA/BS in business preferred or equivalent experience.
• Strong writing, analytical, and presentation skills—so much so that you can take even the most complex processes and technologies and translate them into simple and digestible content (written, graphic, and verbal).
• Comfortable with technology and can pick up new platforms, tools, and features quickly.
• You think marketing software is anything but boring.
• 3+ years experience in SaaS B2B content marketing with improving organic performance and SEO.
• Experience on the latest tactics and algorithm changes to drive qualified organic traffic.
• A portfolio of B2B marketing writing samples is required.
• A self-starter with excellent project management skills and the ability to lead and manage time-sensitive, cross-functional initiatives in a fast-paced, highly entrepreneurial environment with little supervision.
• Experience executing a variety of marketing initiatives as part of managing an integrated content marketing program – e.g., developing, writing, and editing a variety of marketing assets and other content, including white papers, case studies, e-books, guides, web copy, and digital ads.
• Proficiency with Adobe Creative Suite (InDesign, Photoshop)
• Expert knowledge of Google Search Console, Google Analytics, and SEMrush.
• Experience using marketing automation tools like Pardot, Marketo, or HubSpot

Compensation Package

Base Salary | Monthly Commission | Team Goals (Q/Y) Bonuses | Extended Health Care Benefits | Home Office Allowance

Learning & Developing | Career Growth

The company is dedicated to supporting new members by building an environment that celebrates knowledge sharing and growth. Successful candidates will get the opportunity to work with colleagues with a broad mix of experience levels and tenures. The Content Marketing Specialist will be on a career growth path where assigned projects will be based on developing into a better-rounded professional and enable them to take on more complex tasks in the future.

This is a Full-Time and Remote role.