40 Content Marketing Manager jobs in Canada

Job Description

Job Description

Salary: Competitive, commensurate with experience

Job Description

We are seeking an experienced and performance-driven Digital Marketing & Content Manager to lead the optimization and management of our digital presence across four distinct brands. This is a critical role responsible for ensuring our websites are consistently updated, discoverable, and delivering measurable results in traffic, lead generation, and conversion.

The ideal candidate will bring hands-on expertise in website management, technical and local SEO, Language Engine Optimization (LEO), user journey analysis, and funnel optimization. Experience with tools such as SEMrush (for positioning and technical audits), Ahrefs (for SEO cross-checking), and Screaming Frog (for structural site audits) is highly desired. Familiarity with marketing platforms like Salesforce, HubSpot (aspirational), Google Tag Manager, and email marketing tools such as Mailchimp or Constant Contact will be considered strong assets.

This role reports directly to Anum Rahiman, Director of Growth, and is expected to collaborate with cross-functional teams, manage external vendors, and take complete ownership of web performance as well as content creation and management.

About Us:
A&A Customs Brokers
Website:
/>With over 45 years of expertise, A&A specializes in serving large and enterprise clients, navigating complex customs requirements to ensure smooth, compliant cross-border transactions.

BorderBuddy Customs Brokers
Website:

BorderBuddy caters to individuals, SMBs, and e-commerce clients, offering simple, fast, and digital-focused customs clearance solutions, backed by expert guidance.

Zipments
Website:
/>Our trade tech SaaS platform empowers businesses with tools for cross-border shipping, including HS classification, duty and tax calculation, and invoice automation. Zipments is a growing startup in the trade technology space.

Borderlineups
Website:

Border Line Up provides real-time border wait times and live camera feeds across the lower mainland

Role Overview
This role is responsible for the strategic and tactical performance of all company websites (A&A, BorderBuddy, Zipments, and Borderlineups) with the goal of increasing visibility, driving organic lead acquisition, and improving overall digital effectiveness. The successful candidate will demonstrate strong technical SEO skills, a deep understanding of web analytics, and a proactive approach to optimizing user experiences and funnel flows.

You will:

• Own and manage all corporate websites lead strategy, updates, optimization, and performance tracking for all four brand sites, ensuring they are accurate, discoverable, fast, and aligned with business goals.
• Own creating and managing all website and social content write, edit, and publish compelling content that maintains a consistent brand voice across all digital channels.
• Own the measurement and analytics of web performance report on rankings, funnel flows, conversions, and lead generation using tools such as Google Analytics 4, Search Console, SEMrush, and Ahrefs.
• Own our social media presence plan, schedule, and execute strategies for growth, engagement, and lead generation across platforms.
• Manage vendor relationships and ensure website and marketing strategies are aligned with broader business goals.

This is an individual contributor role with full ownership of web, SEO, and social performance management. No direct reports.

You will also be responsible for driving lead generation initiatives tailored for BorderBuddy, A&A, and Zipments users.

Key Responsibilities:

• Own and Manage All Corporate Websites
  • Lead strategy, updates, optimization, and performance tracking for four websites (A&A, BorderBuddy, Zipments, and BorderLineups), ensuring they are accurate, discoverable, fast, and aligned with business goals.
• Content Ownership Across Web and Social
  • Create, manage, and optimize written and visual content for web pages, blogs, and social platforms, maintaining a consistent brand voice across all channels. Ensure site content is regularly updated, accurate, SEO-optimized, and indexed by search engines and AI platforms (e.g., ChatGPT).
• Own the Measurement and Analytics of Web Performance
  • Use Google Analytics 4, Search Console, and SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog) to monitor traffic, rankings, conversions, and funnel performance. Generate performance reports and proactively identify and implement CRO (conversion rate optimization) strategies.
• Own Our Social Media Presence
  • Build and execute social strategies for all brands. Plan, schedule, and publish content. Track engagement, grow reach, and align social efforts with lead generation and marketing campaigns.
• Drive SEO and LEO Performance
  • Implement technical and on-page SEO strategies, manage schema markup, improve page speed, and optimize for local discoverability to increase organic visibility and traffic.
• Lead Vendor and Partner Coordination
  
  
  • Oversee third-party vendors (e.g., Google Ads agencies, freelancers) and collaborate with in-house teams for design and execution support. Coordinate digital performance efforts through platforms like Salesforce, Google Tag Manager, Mailchimp, and automation tools such as Zapier or Airtable.
• Align Website, Content, and Social Strategies
  • Ensure consistency and reinforcement across digital channels by aligning website updates, content creation, and social media strategies with broader marketing and business goals.
• Define Success Metrics and Report Progress
  • Establish and communicate KPIs for SEO, web performance, content, and lead generation. Report regularly on progress and outcomes to leadership.

Job Requirements

• Minimum of 35 years of experience in web management and SEO, preferably in a performance-driven B2B environment
• Demonstrated expertise in Google Analytics 4, Google Search Console, and industry-standard SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog)
• Strong understanding of technical SEO, local search optimization, schema markup, and page speed optimization
• Proven ability to improve site performance through funnel optimization and CRO (conversion rate optimization) techniques
• Experience managing websites built exclusively on Webflow, with the ability to independently update content and make structural changes.
• Comfortable interpreting data to drive strategic decisions and reporting on KPIs to leadership
• Experience collaborating with internal creative teams and external marketing vendors
• Experience creating and managing brand-aligned content for web and social media, including strategy, copywriting, and post scheduling
• Experience with marketing tools such as Salesforce, Google Tag Manager, and email marketing tools (Mailchimp or Constant Contact) is preferred
• Familiarity with automation tools like Zapier or Airtable is a plus
• Highly organized, self-motivated, and capable of working independently in a fast-paced remote environment
• Familiarity with the customs brokerage, logistics, or eCommerce industries is an asset
  
  

Compensation & Employment Type

• Employment Type: Full-Time
• Location: Remote
• Compensation: Competitive, commensurate with experience
• Benefits: Comprehensive health and wellness benefits plan, employer-supported retirement contributions, and flexible work arrangements
  
  

Why Join Us?

• Take ownership of digital strategy across three growing and innovative brands
• Join the Growth of a Cutting-Edge SaaS Product! Zipments stands at the forefront of innovation, fueled by substantial investments in technology, automation, and AI. We're not just envisioning modernizationwe're actively bringing it to life.
• Work at the intersection of trade tech, logistics, and SaaS in a space primed for disruption and growth
• Join a team that values autonomy, results, and forward-thinking strategies
• Contribute to meaningful projects with direct visibility into business outcomes
• Customs brokerage is a traditional and slow-moving industry, but were here to revolutionize it with cutting-edge solutions and forward-thinking strategies
• Enjoy the flexibility of working from home, empowering you to balance work and life effectively.
• Access a comprehensive group benefits plan and EAP that supports your well-being.
• Secure your financial future with employer-supported retirement contributions.
• Youll shape our brand voice across web and social, making a visible impact on how we show up digitally every day

remote work

Job Description

Job Description

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Ecommerce Marketing & Content Manager, B2B

Location: Montreal, QC

About the role:

We're looking for a bilingual (French & English) B2B eCommerce Marketing & Content Manager to join our team. Reporting to the B2B eCommerce Manager, you'll be the driving force behind our digital marketing strategies, helping to grow our online presence and drive sales through compelling content and data-driven decision making.

What you will be doing:

• Manage our digital content strategy across web, email, and multichannel campaigns
• Own the execution of our national email program, including calendar management, creative development, and stakeholder approvals
• Drive website optimization through content management and performance analysis
• Collaborate with Studio teams to develop engaging digital assets
• Manage marketing budget allocation and track RO
• Partner with cross-functional teams (eCom, Brand, Sales, Commercial Ops) to align marketing initiatives with business objectives
• Monitor and analyze website metrics and CRM performance to uncover optimization opportunities
• Execute marketing test & learn initiatives to continuously improve performance
• Conduct competitive analysis and stay ahead of industry trends
• Build and present comprehensive reports on marketing and site KPIs

What you need to be great in this role:

• 3-6 years of experience taking ideas from concept through to execution and 1 year minimum specific to eCom
• Fluency in both French and English
• Proven experience in eCommerce marketing and content management
• Experience with Content creation, CRM (SalesForce Marketing Cloud) and Website content (Youtube, CloudCraze, Drupal, HTML) 
• Analytical skills with ability to interpret data from various sources and provide actionable insights (HotJar, Adobe Analytics, SalesForce Marketing Cloud, primary research, etc )
• Project management skills and experience with agile methodologies
• Ability to manage multiple priorities in a fast-moving environment
• Data visualization and reporting skills
• Strategic thinking with a results-driven approach
• Experience in B2B marketing preferred

At the time of this posting, the base salary for this position may range from CAD$85,000.00 to CAD$95,000.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER's total compensation package.

Req ID: 13438#LI-midsenior

Our values shape everything we do:

Be Ambitious  to succeed 

Be Imaginative  to push the boundaries of what's possible 

Be Inspirational  to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Job Description

Job Description

La dynamique de votre équipe :

Nous recherchons un(e) Responsable du Marketing de Contenu polyvalent(e) et opérationnel(le) pour donner vie à notre stratégie de contenu B2B. Vous serez chargé(e) de planifier, créer et optimiser des contenus qui renforcent la notoriété de la marque, génèrent de la demande et accompagnent le parcours client. Ce poste est idéal pour quelqu’un qui aime transformer des idées complexes en histoires captivantes, comprend comment le contenu alimente la performance sur les différents canaux et s’épanouit dans un environnement dynamique et collaboratif. Vous gérerez également les demandes de contenu et veillerez à la qualité éditoriale à chaque étape.

Votre journée en un coup d'oeil :

• Développer et gérer un calendrier éditorial aligné sur les récits de l’entreprise, les lancements de produits, les campagnes et les besoins des acheteurs — et le traduire en histoires percutantes et centrées sur l’audience.
• Diriger la création de contenus B2B de haute qualité dans divers formats : articles de blog, livres blancs, études de cas, guides, scripts vidéo, emails, etc.
• Gérer un éditeur interne et des rédacteurs freelance pour garantir la livraison de contenus de qualité, conformes à l’image de marque et dans les délais impartis.
• Créer des briefs structurés et pertinents pour orienter les rédacteurs et assurer l’alignement sur le message, le format et l’audience.
• Collaborer avec des experts métiers pour identifier des idées et produire des contenus pertinents et crédibles.
• Veiller à la cohérence de la voix de la marque, du ton et des messages dans tous les contenus et formats.
• Optimiser le contenu pour le SEO, l’engagement des utilisateurs et les canaux de génération de leads.
• Gérer et maintenir la bibliothèque de contenus en veillant à ce que les directives internes et les ressources marketing soient organisées et à jour.
• Réaliser des audits de contenu réguliers pour informer la stratégie, identifier les lacunes, les opportunités de mise à jour, et garantir l’exactitude et la pertinence des contenus.
• Analyser les performances des contenus et prendre des décisions fondées sur les données pour en améliorer l’efficacité.
• Coordonner avec les équipes marketing régionales pour adapter les contenus aux différents marchés ou segments.

Ce qui fait de vous un excellent candidat :

• Maîtrise du français et de l'anglais, tant à l'oral qu'à l'écrit (ce poste nécessite des interactions avec nos collaborateurs et clients internationaux)
• Diplôme universitaire en marketing, journalisme, communication ou domaine similaire.
• 4 à 7 ans d’expérience en marketing de contenu B2B, de préférence dans les secteurs des logiciels, du SaaS ou des technologies.
• Excellentes compétences rédactionnelles et éditoriales, avec la capacité de vulgariser des sujets techniques ou abstraits de manière claire et engageante.
• Bonne compréhension du parcours d’achat B2B, de la génération de demande et du rôle du contenu dans l’alimentation du pipeline commercial.
• Expérience dans la gestion de calendriers éditoriaux et de flux de travail de contenu.
• Maîtrise du SEO et capacité à produire des contenus performants en référencement et en conversion.
• À l’aise pour travailler en transversal avec plusieurs parties prenantes et gérer des priorités multiples dans un environnement à délais serrés.
• Familiarité avec les meilleures pratiques de réutilisation de contenu, de cartographie de contenu et de gouvernance éditoriale.

Un atout si vous avez :

• Expérience en rédaction de scripts vidéo.
• Expérience en marketing de contenu multilingue ou à l’international.
• Expérience de collaboration avec des équipes transversales, incluant le design, la génération de demande et le marketing produit.

Voilà ce que nous offrons !

• Régime de rémunération attrayant
• Programme de remboursement des frais de formation
• Repas subventionnés à notre incroyable Bistro (Les Cordons Bleus)
• Équilibre entre vie professionnelle et vie privée grâce à un horaire de travail flexible
• Café gratuit à volonté
• Espace de stationnement gratuit pour tous les employés
• Centre d’entraînement sur place

Nous savons que la diversité des parcours et des expériences apporte une grande valeur à nos équipes. Même si vous ne cochez pas toutes les cases nous vous encourageons à postuler – votre profil pourrait nous surprendre!

Merci pour votre candidature, mais veuillez noter que seul(e)s les candidat(e)s sélectionné(e)s seront contacté(e)s. Les chasseurs de têtes et les agences de recrutement ne sont pas autorisés à soumettre des CV par l'intermédiaire de ce site web ou directement aux gestionnaires.

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Your team’s dynamic:

We’re looking for a versatile, hands-on Content Marketing Manager to help bring our B2B content strategy to life. You’ll be responsible for planning, creating, and optimizing content that builds brand awareness, drives demand, and supports the customer journey. This role is ideal for someone who loves turning complex ideas into compelling stories, understands how content fuels performance across channels, and thrives in a fast-paced, collaborative environment. You’ll also manage content requests and uphold editorial quality at every stage.

Your day at a glance:

• Develop and manage an editorial calendar aligned to corporate narratives, product launches, campaigns, and buyer needs—translating these into compelling, audience-centric stories.
• Lead the creation of high-quality B2B content across a range of formats: blog posts, white papers, case studies, guides, video scripts, emails, and more
• Manage in-house editor and freelance writers to ensure high-quality, on-brand content is delivered on time and aligned with strategic goals
• Create thoughtful, well-structured briefs that guide writers, ensuring alignment on messaging, format, and audience
• Collaborate with subject matter experts to source ideas and create relevant, authoritative content
• Ensure brand voice, tone, and messaging are consistent across all content and formats
• Optimize content for SEO, user engagement, and lead generation channels
• Manage and maintain the content library, ensuring internal guidelines and marketing assets are organized and up to date
• Conduct regular content audits to inform strategy, identify gaps, opportunities for refreshing, and ensure content accuracy and relevance
• Review content performance, making data-driven decisions to improve effectiveness
• Coordinate with regional marketers to adapt content for different markets or segments

What makes you a great fit:

• Fluent in French and English, both verbal and written (this role requires interaction with our international collaborators and customers)
• A bachelor’s degree in marketing, journalism, communications, or similar
• 4–7 years of experience in B2B content marketing, preferably in software, SaaS or tech
• Exceptional writing and editing skills with an ability to translate technical or abstract topics into clear, compelling content
• Strong understanding of the B2B buyer journey, demand generation, and how content drives pipeline
• Experience managing editorial calendars and content workflows
• SEO knowledge and ability to create content that ranks and converts
• Comfortable working cross-functionally and managing multiple priorities in a deadline-driven environment
• Familiarity with best practices for repurposing, content mapping, and content governance

An asset if you have:

• Video scriptwriting experience
• Multilingual content marketing or international marketing experience
• Experience collaborating with cross-functional teams, including design, demand generation, and product marketing

Let’s talk perks!

• Attractive compensation package
• Training Tuition Reimbursement Program
• Subsidized meals in our amazing Bistro (Les Cordons Bleus)
• Work-life balance with a flexible working schedule
• Free, unlimited coffee
• Private, free parking for all employees
• Onsite fitness facility with personal trainer

We know that diverse backgrounds and experiences bring great value to our teams. Even if you don't think you tick all the boxes, we still encourage you to apply - your profile may surprise us!

Thank you for your application, but please note that only selected candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.

We are seeking a creative, detail-oriented Content Manager to lead the development, execution, and management of our content strategy. The ideal candidate will be responsible for creating, editing, and managing compelling content across various platforms to drive brand awareness, engagement, and lead generation.

Key Responsibilities:

• Develop and oversee the content strategy aligned with short-term and long-term marketing goals.

• Manage editorial calendars and ensure timely content delivery.

• Write, edit, and optimize content for various platforms (e.g., website, blog, social media, email, whitepapers, video scripts).

• Collaborate with designers, SEO specialists, marketers, and other departments to produce high-quality content.

• Conduct content audits and update existing content for SEO, accuracy, and relevance.

• Monitor content performance metrics (e.g., traffic, engagement, conversions) and adjust strategies as needed.

• Ensure brand consistency in tone, style, and messaging.

• Stay current on content marketing trends and best practices.

• Manage a team of writers and freelancers, when applicable.

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

• 35 years of proven experience in content creation, content marketing, or editorial roles.

• Exceptional writing, editing, and proofreading skills.

• Strong understanding of SEO, content analytics, and CMS tools (e.g., WordPress, HubSpot).

• Familiarity with social media platforms, email marketing tools, and digital marketing strategies.

• Excellent project management and organizational skills.

• Creative thinker with an eye for detail and brand voice.

Preferred Qualifications:

• Experience with tools like Google Analytics, SEMrush/Ahrefs, Canva/Figma, and project management software (e.g., Trello, Asana).

• Experience managing content teams or freelancers.

• Knowledge of HTML and basic web publishing.

Job Description

Job Description

Salary:

BrainBox AIutilizes self-adapted artificial intelligence technology to proactively optimize the energy consumption of one of the largest climate change contributors: Buildings.

Our AI engine supports a self-operating building that requires no human intervention. Using deep learning, cloud-based computing, and our proprietary process, our solution autonomously optimizes existing Heating, Ventilation, and Air Conditioning (HVAC) control systems for maximum impact on energy consumption.

An exciting opportunity awaits the right candidate to be part of a fast-growing company. We are looking for a talented and passionate Brand and Content Marketing Manager to develop and execute the company's brand strategy, ensuring consistency and quality across all marketing materials and customer touchpoints. This role also oversees the content strategy, producing high-quality, engaging written content that resonates with target audiences, strengthens brand positioning, and drives business results. The ideal candidate will combine general technical understanding of commercial HVAC, creative writing, brand management skills, a think-outside-the-box mentality, and a proven track record in complex B2B environments.

What you will do

• Develop, manage, and execute on the organizations corporate and product brand strategy to ensure alignment with company goals and market trends.
• Oversee the creation of brand guidelines, in collaboration with cross-functional teams, to ensure consistency across all internal and external communications.
• Create and implement a comprehensive content strategy that aligns with business objectives, brand identity, market trends, and target market needs.
• Manage and contribute to the creation of sales tools such as sell sheets, presentation decks, case studies, frequently asked product questions, and more.
• Create written content to support the commercialization of BrainBox AI products and solutions including blogs, case studies, whitepapers, newsletters, ad content, product messaging, product lexicons, and more.
• Ensure that all content is optimized for SEO and relevant for various platforms, including website, social media, email, and paid media.
• Collaborate with the digital marketing team to ensure content is integrated effectively and consistently across paid, earned, and owned media.
• Work closely with design, product, and sales teams to ensure consistent brand messaging and image across all touchpoints.
• Manage external agencies or freelancers to support content creation as needed.
• Stay up-to-date on industry trends, consumer behavior, and competitors to inform content strategies and brand positioning.
• Track, analyze, and report on key performance indicators (KPIs) related to brand and content marketing efforts, making recommendations for improvement.

What you will need to be successful

• Bachelors degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
• 5+ years of experience in brand management, content marketing, and/or a similar marketing role.
• Proven track record of developing and executing successful brand and content strategies.
• Extremely strong writing, editing, and storytelling skills in English, with the ability to produce content that resonates with diverse audiences.
• Previous experience managing people.
• Expertise in SEO, content marketing platforms, and analytics tools (Google Analytics, SEMrush, etc.).
• Experience with social media platforms, email marketing, and digital marketing best practices.
• Creative thinking with a keen eye for detail and design.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Familiarity with marketing automation tools and CRM systems like HubSpot and Salesforce. Proficient in Microsoft Office, Canva, Asana, Miro, and other collaboration tools.
• Experience using AI tools to support work and output.
• Graphic design or video editing skills are a plus.
  
  

Language Requirements

• French-English bilingualism is required.
• In addition to fluency in French, successful candidates must have full professional proficiency in English in order to support and collaborate with English-speaking clients, colleagues and/or various stakeholders.

Why work at BrainBox AI

• Cool Environment | Collaborative Culture | Growth Opportunities |
  
• Make a significant impact on the world - join the fight against climate change
  
• Be a part of a revolutionary technology movement
  
• Collaborate with innovative, out-of-the-(Brain) box thinkers in a fast-pacedenvironment
  
• Work with amazing people who truly have a passion in the work theydo
  

At BrainBox AI, we are committed to providing an inclusive work environment. We value the diversity of our team and we strongly believe in the power of people. We foster a safe space for our employees to thrive regardless of race, ethnicity, gender, gender identity, sexual orientation, age, and religion.

Manulife is proudly one of Canada's largest and longest-serving providers of Group Benefits, and today our GB business serves millions of Canadian workers and their families, and more than 27,000 companies coast-to-coast, including some of our nation's most iconic brands. Our goal is to help our customers live better, healthier lives, and build strong, engaged organizations. Our award-winning Group Benefits Marketing team plays a leading role in telling our story in the market, engaging with our customers, and delivering innovative digital marketing to promote differentiated health and wellness benefits, services and experiences.
Reporting to the _Director, Digital Marketing, Group Benefits Marketing_ , the **_CX Content & Communications Manager_** will strategize, develop and execute digital customer content and communications, with a goal to ensuring customers engage with and receive clear, timely and effective information that enhances their experience. The **_CX Content & Communications Manager_** will play a key role in transforming complex servicing and transactional content into engaging, easy-to-understand content and communications that empower members to self-serve, adopt digital solutions, and navigate their benefits confidently. We're looking for a seasoned content specialist with experience in UX writing, digital content and multi-channel communications, who brings a flexible mindset, demonstrated ability to multi-task, and curiosity to dig in, learn, and help us improve our customer experiences. The ideal candidate is a self-starter with a diverse skillset who is ready to work collaboratively.
**Key responsibilities:**
+ Collaborate with our Group Benefits product and operations teams to create a variety of customer content, communications, marketing and campaign material, with a focus on customer-facing content to enhance experiences
+ Provide content expertise for UX solutions across a variety of digital channels, including web and mobile
+ Collaborate with operations, HCD/UX, and digital teams to ensure messaging is aligned, consistent and optimized
+ Write, edit and deliver high-quality omni-channel marketing collateral as required
+ Project manage a variety of content and customer communication initiatives, including prioritization, stakeholder alignment and execution tracking
+ Champion our member experience by ensuring all communications are clear, empathetic, and aligned with our brand voice
+ Collaborate closely with our creative agency to ideate, conceptualize, and craft innovative and impactful creative concepts and designs as appropriate
+ Collaborate with stakeholders to measure campaigns and report on program effectiveness
+ Support GB Marketing event and enablement activities as appropriate
**Key attributes for success:**
+ Strong, omni-channel writer with a passion for customer experience, and a proven ability to deliver messaging that is impactful and compelling
+ Execution-focused with ability to work in a fast-paced, dynamic environment
+ Exceptional project management skills with the ability to drive digital communication initiatives to completion
+ Ability to work with cross-functional digital marketing teams to ensure communications are developed with SEO and UX best practices in mind
+ An analytical mindset focused on measuring and optimizing the performance of content, communications and marketing using data and insights
+ Positive relationship management skills at all levels of the organization
+ Self-starter, motivated and critical thinker
**Qualifications:**
+ University or college study in marketing, communications, content, media, or related field
+ 8 - 10+ years of experience in content, communications and/or marketing
+ Strong communication and interpersonal skills, including ability to translate complex technical issues into easy-to-understand information
+ Experience managing and deploying communications, including experience effectively partnering with data/digital/other stakeholder teams (e.g. SEO) through the deployment process
+ Familiarity with SEO best practices and how to write for both users and search engines
+ Experience using AI tools to support content development, ideation, editing, and/or workflow automation. Familiarity with generative AI platforms is a strong asset.
+ Ability to analyze data and metrics to optimize campaigns and measure effectiveness
+ Ability to develop and implement strategies aligned with business objectives and target audience needs
+ Excellent writing, self-editing and research skills
+ Proficient in Microsoft Office (PowerPoint, Word, Excel and Teams)
+ Experience in benefits, health or insurance is an asset
+ French is an asset
**Acerca de Manulife y John Hancock**
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite .
**Manulife es un empleador que ofrece igualdad de oportunidades**
En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.
Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a .
**Referenced Salary Location**
Toronto, Ontario
**Modalidades de Trabajo**
Híbrido
**Salary range is expected to be between**
$86,250.00 CAD - $155,250.00 CAD
Si se está postulando para este puesto fuera de la ubicación principal, póngase en contacto con para conocer el rango salarial de su ubicación. El salario real variará según las condiciones locales del mercado, la geografía y los factores relacionados con el trabajo pertinentes, como conocimiento, habilidades, calificaciones, experiencia y educación/capacitación. Los empleados también tienen la oportunidad de participar en programas de incentivos y obtener una compensación de incentivos vinculada al desempeño comercial e individual.
Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria. Si se está postulando para este puesto en los EE. UU., póngase en contacto con para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

Manulife is proudly one of Canada's largest and longest-serving providers of Group Benefits, and today our GB business serves millions of Canadian workers and their families, and more than 27,000 companies coast-to-coast, including some of our nation's most iconic brands. Our goal is to help our customers live better, healthier lives, and build strong, engaged organizations. Our award-winning Group Benefits Marketing team plays a leading role in telling our story in the market, engaging with our customers, and delivering innovative digital marketing to promote differentiated health and wellness benefits, services and experiences.
Reporting to the _Director, Digital Marketing, Group Benefits Marketing_ , the **_CX Content & Communications Manager_** will strategize, develop and execute digital customer content and communications, with a goal to ensuring customers engage with and receive clear, timely and effective information that enhances their experience. The **_CX Content & Communications Manager_** will play a key role in transforming complex servicing and transactional content into engaging, easy-to-understand content and communications that empower members to self-serve, adopt digital solutions, and navigate their benefits confidently. We're looking for a seasoned content specialist with experience in UX writing, digital content and multi-channel communications, who brings a flexible mindset, demonstrated ability to multi-task, and curiosity to dig in, learn, and help us improve our customer experiences. The ideal candidate is a self-starter with a diverse skillset who is ready to work collaboratively.
**Key responsibilities:**
+ Collaborate with our Group Benefits product and operations teams to create a variety of customer content, communications, marketing and campaign material, with a focus on customer-facing content to enhance experiences
+ Provide content expertise for UX solutions across a variety of digital channels, including web and mobile
+ Collaborate with operations, HCD/UX, and digital teams to ensure messaging is aligned, consistent and optimized
+ Write, edit and deliver high-quality omni-channel marketing collateral as required
+ Project manage a variety of content and customer communication initiatives, including prioritization, stakeholder alignment and execution tracking
+ Champion our member experience by ensuring all communications are clear, empathetic, and aligned with our brand voice
+ Collaborate closely with our creative agency to ideate, conceptualize, and craft innovative and impactful creative concepts and designs as appropriate
+ Collaborate with stakeholders to measure campaigns and report on program effectiveness
+ Support GB Marketing event and enablement activities as appropriate
**Key attributes for success:**
+ Strong, omni-channel writer with a passion for customer experience, and a proven ability to deliver messaging that is impactful and compelling
+ Execution-focused with ability to work in a fast-paced, dynamic environment
+ Exceptional project management skills with the ability to drive digital communication initiatives to completion
+ Ability to work with cross-functional digital marketing teams to ensure communications are developed with SEO and UX best practices in mind
+ An analytical mindset focused on measuring and optimizing the performance of content, communications and marketing using data and insights
+ Positive relationship management skills at all levels of the organization
+ Self-starter, motivated and critical thinker
**Qualifications:**
+ University or college study in marketing, communications, content, media, or related field
+ 8 - 10+ years of experience in content, communications and/or marketing
+ Strong communication and interpersonal skills, including ability to translate complex technical issues into easy-to-understand information
+ Experience managing and deploying communications, including experience effectively partnering with data/digital/other stakeholder teams (e.g. SEO) through the deployment process
+ Familiarity with SEO best practices and how to write for both users and search engines
+ Experience using AI tools to support content development, ideation, editing, and/or workflow automation. Familiarity with generative AI platforms is a strong asset.
+ Ability to analyze data and metrics to optimize campaigns and measure effectiveness
+ Ability to develop and implement strategies aligned with business objectives and target audience needs
+ Excellent writing, self-editing and research skills
+ Proficient in Microsoft Office (PowerPoint, Word, Excel and Teams)
+ Experience in benefits, health or insurance is an asset
+ French is an asset
**Acerca de Manulife y John Hancock**
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite .
**Manulife es un empleador que ofrece igualdad de oportunidades**
En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.
Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a .
**Referenced Salary Location**
Toronto, Ontario
**Modalidades de Trabajo**
Híbrido
**Salary range is expected to be between**
$86,250.00 CAD - $155,250.00 CAD
Si se está postulando para este puesto fuera de la ubicación principal, póngase en contacto con para conocer el rango salarial de su ubicación. El salario real variará según las condiciones locales del mercado, la geografía y los factores relacionados con el trabajo pertinentes, como conocimiento, habilidades, calificaciones, experiencia y educación/capacitación. Los empleados también tienen la oportunidad de participar en programas de incentivos y obtener una compensación de incentivos vinculada al desempeño comercial e individual.
Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria. Si se está postulando para este puesto en los EE. UU., póngase en contacto con para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

Manulife is proudly one of Canada's largest and longest-serving providers of Group Benefits, and today our GB business serves millions of Canadian workers and their families, and more than 27,000 companies coast-to-coast, including some of our nation's most iconic brands. Our goal is to help our customers live better, healthier lives, and build strong, engaged organizations. Our award-winning Group Benefits Marketing team plays a leading role in telling our story in the market, engaging with our customers, and delivering innovative digital marketing to promote differentiated health and wellness benefits, services and experiences.
Reporting to the _Director, Digital Marketing, Group Benefits Marketing_ , the **_CX Content & Communications Manager_** will strategize, develop and execute digital customer content and communications, with a goal to ensuring customers engage with and receive clear, timely and effective information that enhances their experience. The **_CX Content & Communications Manager_** will play a key role in transforming complex servicing and transactional content into engaging, easy-to-understand content and communications that empower members to self-serve, adopt digital solutions, and navigate their benefits confidently. We're looking for a seasoned content specialist with experience in UX writing, digital content and multi-channel communications, who brings a flexible mindset, demonstrated ability to multi-task, and curiosity to dig in, learn, and help us improve our customer experiences. The ideal candidate is a self-starter with a diverse skillset who is ready to work collaboratively.
**Key responsibilities:**
+ Collaborate with our Group Benefits product and operations teams to create a variety of customer content, communications, marketing and campaign material, with a focus on customer-facing content to enhance experiences
+ Provide content expertise for UX solutions across a variety of digital channels, including web and mobile
+ Collaborate with operations, HCD/UX, and digital teams to ensure messaging is aligned, consistent and optimized
+ Write, edit and deliver high-quality omni-channel marketing collateral as required
+ Project manage a variety of content and customer communication initiatives, including prioritization, stakeholder alignment and execution tracking
+ Champion our member experience by ensuring all communications are clear, empathetic, and aligned with our brand voice
+ Collaborate closely with our creative agency to ideate, conceptualize, and craft innovative and impactful creative concepts and designs as appropriate
+ Collaborate with stakeholders to measure campaigns and report on program effectiveness
+ Support GB Marketing event and enablement activities as appropriate
**Key attributes for success:**
+ Strong, omni-channel writer with a passion for customer experience, and a proven ability to deliver messaging that is impactful and compelling
+ Execution-focused with ability to work in a fast-paced, dynamic environment
+ Exceptional project management skills with the ability to drive digital communication initiatives to completion
+ Ability to work with cross-functional digital marketing teams to ensure communications are developed with SEO and UX best practices in mind
+ An analytical mindset focused on measuring and optimizing the performance of content, communications and marketing using data and insights
+ Positive relationship management skills at all levels of the organization
+ Self-starter, motivated and critical thinker
**Qualifications:**
+ University or college study in marketing, communications, content, media, or related field
+ 8 - 10+ years of experience in content, communications and/or marketing
+ Strong communication and interpersonal skills, including ability to translate complex technical issues into easy-to-understand information
+ Experience managing and deploying communications, including experience effectively partnering with data/digital/other stakeholder teams (e.g. SEO) through the deployment process
+ Familiarity with SEO best practices and how to write for both users and search engines
+ Experience using AI tools to support content development, ideation, editing, and/or workflow automation. Familiarity with generative AI platforms is a strong asset.
+ Ability to analyze data and metrics to optimize campaigns and measure effectiveness
+ Ability to develop and implement strategies aligned with business objectives and target audience needs
+ Excellent writing, self-editing and research skills
+ Proficient in Microsoft Office (PowerPoint, Word, Excel and Teams)
+ Experience in benefits, health or insurance is an asset
+ French is an asset
**À propos de Manuvie et de John Hancock**
La Société Financière Manuvie est un chef de file mondial des services financiers qui aide les gens à prendre leurs décisions plus facilement et à vivre mieux. Pour en apprendre plus à notre sujet, rendez vous à l'adresse .
**Manuvie est un employeur qui souscrit au principe de l'égalité d'accès à l'emploi**
Chez Manulife/John Hancock nous valorisons notre diversité. Nous nous efforçons d'attirer, de perfectionner et de maintenir une main d'oeuvre qui est aussi diversifiée que nos clients, et de favoriser la création d'un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun. Nous nous engageons à assurer un recrutement, une fidélisation, une promotion et une rémunération équitables, et nous administrons toutes nos pratiques et tous nos programmes sans discrimination en raison de la race, de l'ascendance, du lieu d'origine, de la couleur, de l'origine ethnique, de la citoyenneté, de la religion ou des croyances ou des convictions religieuses, du genre (y compris grossesse et affection liée à une grossesse), de l'orientation sexuelle, des caractéristiques génétiques, du statut d'ancien combattant, de l'identité de genre, de l'expression de genre, de l'âge, de l'état matrimonial, de la situation de famille, d'une invalidité ou de tout autre motif protégé par la loi applicable.
Nous nous sommes donné comme priorité d'éliminer les obstacles à l'accès égalitaire à l'emploi. C'est pourquoi un représentant des Ressources humaines collaborera avec les candidats qui demandent accommodement raisonnable pendant le recrutement. Tous les renseignements communiqués pendant le processus de demande d'accommodement seront stockés et utilisés conformément aux lois et aux politiques applicables de Manuvie. Pour demander une mesure d'accommodement raisonnable dans le cadre du recrutement, écrivez à .
**Région de référence du salaire**
Toronto, Ontario
**Modalités de travail**
Hybride
**L'échelle salariale devrait se situer entre**
$86,250.00 CAD - $155,250.00 CAD
Si vous posez votre candidature à ce poste en dehors de la région principale, veuillez écrire à pour obtenir l'échelle salariale correspondant à votre région. Le salaire varie en fonction des conditions du marché local, de la géographie et de facteurs pertinents liés au poste telles les connaissances, les compétences, les qualifications, l'expérience et l'éducation ou la formation. Les employés ont également la possibilité de participer à des programmes de motivation et de toucher une rémunération incitative liée au rendement de l'entreprise et au rendement individuel.
Manuvie offre aux employés admissibles une vaste gamme d'avantages sociaux personnalisables, notamment une assurance soins médicaux, soins dentaires, santé mentale, soins de la vue, invalidité de courte et de longue durée, assurance vie et assurance DMA, assurance adoption, de maternité de substitution et de soins médicaux non urgents ainsi que des programmes d'aide aux employés et leur famille. Nous proposons également aux employés admissibles différents régimes d'épargne-retraite (y compris des régimes de rente et un programme international d'actionnariat assortie de cotisations patronales de contrepartie) ainsi que des ressources en matière d'éducation et de conseils financiers. Notre généreux programme de congés rémunérés au Canada comprend les jours fériés, les congés annuels, les congés personnels et les congés de maladie, et nous offrons toute la gamme des congés autorisés prévus par la loi. Si vous posez votre candidature à ce poste aux États-Unis, veuillez écrire à pour obtenir de plus amples renseignements sur les dispositions relatives aux congés rémunérés spécifiques aux États-Unis.