11 Creative Direction jobs in Canada

Graphic Design Intern

Toronto, Ontario Qode Social Media Marketing

Posted today

Job Viewed

Tap Again To Close

Job Description

Job Description

Job Description

As a Graphic Designer Intern, you will have the opportunity to observe and assist our social media team and to support the development and execution of various client campaigns.

As a Graphics Design Intern at Qode Social, you can do more than manage online advertisements. You will ensure paid media projects are successfully planned and executed while contributing to the company's growth via digital strategies. More specifically, you’ll get to:

DUTIES AND RESPONSIBILITIES
  • Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.
  • Work cross-departmentally to align campaign strategies and goals across the organization.
  • Translate marketing objectives into compelling visual designs.
  • Create visually engaging marketing collateral that aligns with brand standards, including digital and print assets.
  • Develop animations and motion graphics for social media and web projects.
  • Edit and optimize video content to meet platform-specific requirements.
  • Manage the design process from concept to completion, adhering to timelines and budgets.
  • Ensure all creative work meets visual communication and brand guidelines.
  • Review and refine designs to maintain the highest quality standards.
  • Support client pitches and presentations by producing mockups and visuals, communicating campaign strategies.
  • Work under the guidance of Account Managers and Directors to produce cohesive campaigns.
  • Provide feedback and support to junior designers and other creative staff as needed.
  • Stay updated on industry trends, tools, and technologies to innovate and elevate designs.
  • Participate in training opportunities to expand skill sets, including Adobe Creative Suite expertise.
Required Skills and Experience:
  • Must be enrolled full-time in a Canadian post-secondary program.
  • Must be a Canadian Resident, Citizen or Refugee Status
  • Proficiency in design software, particularly Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom, Canva, Express).
  • Strong understanding of branding, typography, and design principles.
  • Ability to balance creativity with practical project constraints such as budgets and deadlines.
  • Experience collaborating in creative teams and communicating effectively with clients.
  • Portfolio showcasing various projects, including digital and print designs, animations, and video edits.

 IDEAL CANDIDATE

  • Enrolled full time in a post-secondary program in design, social media, digital media, communications, marketing, or a related field.
  • Is an active user of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok.
  • Demonstrates excellent internet research skills and proficiency with computer applications.
  • Possesses superior editing skills, with strong attention to contextual accuracy and syntax.
  • Is enthusiastic, outgoing, and highly motivated to contribute creatively to projects.
  • Has experience with tools such as Facebook Business Manager, Google Workspace, Canva, Hootsuite, and WordPress (considered an asset).
  • Familiarity with animation and video editing tools like Adobe After Effects and Premiere Pro.
  • Shows a passion for staying up-to-date on industry trends, tools, and social media best practices.

REPLY WITH YOUR WORK SAMPLES AND COMPLETE THIS ASSESSMENT:

ABOUT OUR AGENCY:

Powered by JazzHR

dGnoBXoVxI

This advertiser has chosen not to accept applicants from your region.

Marketing & Graphic Design Specialist

Saint Thomas, Quebec TagsforHope

Posted today

Job Viewed

Tap Again To Close

Job Description

Job Description

Job Description

Location: St.Thomas, Ontario
Position Type: FullTime, OnSite


About TagsforHope

TagsforHope is on a mission to build the world's leading pet-accessories fashion brand. At the heart of our growth is marketing: understanding our customers, telling stories they love, and crafting experiences that build loyalty and excitement both online and in person.

We are looking for a uniquely skilled individual who is both a marketer and a designer. This role is ideal for someone with a strong graphic design background who can also manage all facets of marketing for our brand.

Why This Role Matters

This isn't just another marketing job, it's a chance to lead the creative and strategic engine behind a brand with purpose. You'll be responsible for building and executing our entire marketing program, from designing eye-catching assets to launching high-impact campaigns that drive growth and loyalty.

Your work will help position TagsforHope as a leader in the pet accessories space, enabling us to reach more people and pets around the world, raise more funds, and ultimately help more animals in need. With every campaign and creative touchpoint, you'll be spreading joy, safety, and hope, turning everyday moments into meaningful ones for pets and their families.

What You Will Do

Strategy and Planning

  • Research customer behavior, trends, and competitors
  • Build integrated marketing strategies across social, email, web, packaging, and retail
Digital Campaigns
  • Plan, execute, and optimize paid ad campaigns on Meta, Google, and TikTok
  • Write concise, compelling copy and create high-converting landing pages and email
Graphic Design and Content Creation
  • Design digital assets including ads, emails, social graphics, and landing pages
  • Create artwork for packaging, box inserts, signage, and in-store displays
  • Design UI/UX elements for our website and online store
  • Capture and edit simple product photos and short-form videos as needed
Brand Experience (Online & Offline)
  • Develop memorable unboxing experiences and branded packaging
  • Collaborate on in-store displays and fixtures for retail partners
Collaboration
  • Work closely with product, operations, and customer service teams to align brand messaging
  • Partner with content creators to plan and execute engaging media
Performance & Optimization
  • Monitor key marketing KPIs and conduct A/B testing
  • Refine campaigns for ROI and deliver actionable insights and reports
What We're Looking For
Must-Have Technical Skills
  • Expert-level proficiency in graphic design tools such as Adobe Creative Cloud (Illustrator, Photoshop, InDesign) or equivalent

  • Hands-on experience with Meta Ads Manager, Google Ads, and Klaviyo

  • Working knowledge of business analytics tools (e.g., Google Analytics, SEO platforms, or similar)

Must-Have Soft Skills
  • Strong storytelling ability both visually and in writing

  • Detail-oriented and organized project manager

  • Proactive and collaborative mindset with a focus on customer impact

Preferred Background
  • Degree or diploma in Graphic Design, Marketing, Communications, or a related field
  • Previous experience at a similar position
The Perks
  • Competitive Salary & Benefits: Above industry average for your talent and work.
  • Professional Growth: Learn something new every day and challenge yourself
  • Flexible Schedule: Balance work and life with ease.
  • Pet-Friendly Office: Bring your furry co-worker along or hang out with your colleague's pets
  • Snacks & Vibes: Enjoy a fully stocked snack room and premium coffee
  • Meaningful Work: Your work directly supports a mission that helps animals in need. Feel great about what you build every day.
How to Apply

Help us in the application review process by including the year TagsforHope was founded at the top of your application or cover letter.

Apply by clicking the 'Apply To Position' button on the job post.

Your application must include:

  1. A link to your portfolio at the top of your cover letter (required)
  2. Cover letter introducing yourself and your background
  3. Your resume
EEO Statement

TagsforHope is an Equal Opportunity Employer. We are committed to fostering a diverse and inclusive workforce from different backgrounds and perspectives, ensuring a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse and inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

We thank you for applying. Please note that only candidates considered for the next steps in the hiring process will be contacted.

This advertiser has chosen not to accept applicants from your region.

Manager, Experiential Graphic Design

Toronto, Ontario Turner Fleischer

Posted today

Job Viewed

Tap Again To Close

Job Description

Job Description

Job Description

Salary:

Who We Are

Turner Fleischer is one of Canadas most progressive design studios with 250+ committed, creative and driven professionals. We excel at developing client-centric concepts that are based on their needs but grounded in 50 years of experience getting projects built. Our in-house design departments include Architecture, Interior Design and Experiential Graphic Design. In addition, we have a Digital Practice Department, who commits to the implementation of BIM, research + development, and the infusion of cutting-edge technology into our projects and practice.


Who Are We Looking For

As a Manager, Experiential Graphic Design,your primary focus will be building a high-performing team dedicated to both design excellence and best practices in project delivery. You are an individual who can bring their expertise to our Experiential Graphic Design team, enhancing our ability to create visually compelling, effective, Wayfinding and Signage systems for a variety of built environments. You have exceptional design sensibilities, strong conceptual skills and understanding of wayfinding strategy. Your influence extends beyond project execution to encompass building strong client and stakeholder relationships and the strategic advancement of your team. By cultivating a culture of collaboration, innovation, and shared ambition, you will create a thriving environment where every team member is empowered to contribute to our collective success.


What You Will Do

  • Lead a team of creative professionals to design and execute innovative Experiential Graphic Design (EGD) solutions.
  • Foster a culture of excellence and accountability through open idea exchange, constructive feedback, and collaborative problem-solving. Recognize achievements, proactively manage conflicts, and maintain clear communication of studio policies and events to align with goals.
  • Perform reviews, check-ins, and goal-setting sessions. Provide constructive feedback, support personal and professional growth, and facilitate access to developmental opportunities.
  • Optimize team alignment for high performance through strategic recruitment, onboarding, training, and dynamic adjustments to meet project and studio objectives.
  • Provide strategic direction and comprehensive oversight to project teams, ensuring timely delivery, adherence to scope, and design intent. Conduct thorough and regular reviews of project deliverables to ensure quality, leveraging technology to meet or exceed client expectations.
  • Serve as primary client and stakeholder contact, ensuring seamless communication and collaboration throughout projects. Provide updates, address concerns, and align project objectives to meet stakeholder expectations. Support project managers in issue resolution, escalate complex challenges to studio leadership, and offer strategic solutions. Drive business development through proactive relationship-building and partnership.
  • Oversee financial processes, including fee proposals, invoicing, ASAs, and collections, while adhering to budgets and meeting client expectations. Provide guidance on complex financial issues and negotiations to support project success and maintain integrity.
  • Control risk assessment and mitigation, ensuring all potential risks are identified, documented, and communicated in alignment with TF's risk management process. Proactively seek insights from past risks or claims to inform strategies for mitigating future occurrences.

What You Will Bring

  • Degree/diploma in Graphic Design, Industrial Design, Experiential Graphic Design, and or Architecture.
  • 7-10 years of experience in Experiential Graphic Design field, with a significant portion in a management capacity.
  • Proficiency in design software such as Adobe Creative Suite, MS Office, and knowledge of current design trends.
  • Revit, and/or SketchUp software knowledge is an asset.
  • Familiarity with relevant best practice and accessibility guidelines, as well as applicable building codes, ensuring compliance in all design projects.
  • Extensive knowledge of wayfinding strategy and manufacturing methods.
  • Exceptional communication, critical thinking, and effective problem-solving skills.
  • Ability to work in a hybrid role, with 4 days in the Studio.

What We Will Provide

  • Transparent Salary Bands.
  • Minimum 3 Weeks Vacation Paid.
  • 10 Personal Days Paid.
  • RRSP Matching.
  • 8 Weeks Work From Abroad Per Year.
  • 100% Benefit Premiums Paid.
  • Employee Assistance Program.
  • Professional Association Dues Paid.
  • Hybrid Work.
  • State-Of-The-Art Studio Gym.
  • Annual Home Office Allowance.


Why Work With Us

Our culture of learning provides a variety of opportunities for professional development and growth. Together, we actively give back, enhancing communities through meaningful social impact initiatives and the thoughtful spaces we design.


How We Hire

Our hiring process at Turner Fleischer is designed to identify and welcome talented individuals who align with our values and culture. We seek candidates who are enthusiastic about their work, eager to learn, and ready to contribute their unique perspectives to our collaborative environment. We value diverse experiences and skills, ensuring that our team reflects a wide range of backgrounds and expertise. Our process typically includes an initial application review, followed by interviews and discussions that allow us to understand your skills, experiences, and how you can thrive within our team. We strive to make the process transparent, supportive, and reflective of our commitment to finding the best fit for both the candidate and our Studio.


If you require an accommodation at any point throughout the recruitment and selection process, please contact

This advertiser has chosen not to accept applicants from your region.

Marketing Manager, Channel Strategy

Toronto, Ontario Scene+

Posted today

Job Viewed

Tap Again To Close

Job Description

Job Description

Job Description

Who we are

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need

Reporting to the Director, CRM, we are looking for a Marketing Manager, Channel Strategy, to play a crucial role in designing campaigns that resonate with customers and drive positive results that will set Scene+ apart. You will leverage member data to drive channel marketing initiatives that align with our partners' business objectives, elevating the impact of our targeted communications.

This is a full-time, hybrid role, working five days over a two-week period in the office.

What's in it for you:

Ownership. Scene+ is a data-driven organization with one of the largest and most complex customer databases in Canada. Our communications are grounded in insights from millions of members and dozens of partners. Every campaign you plan and deliver will have tangible results across the enterprise, positively shaping the member experience and driving measurable partner success.

Impact. You will gain exposure across various industries, including grocery, banking, entertainment, travel, dining, retail, and more, while collaborating cross-functionally with Partnerships, Data Analytics, Creative, and Technical teams. You will drive channel performance and campaign execution on a national scale. You will contribute directly to the performance of a nationally recognized loyalty brand, ensuring our messages reach the right audiences through the most effective touchpoints.

Growth. You will report directly to a Director who has advanced from a Senior Manager role in four years, leading a team that values authenticity, embraces new ideas, prioritizes knowledge sharing, promotes innovation, and champions professional development. Whether you wish to grow within Scene+ or expand your influence across our ownership network, this is a place where growth is encouraged and supported.

As our new Marketing Manager, Channel Strategy, you will:

  • Collaborate on strategy. You will work with stakeholders to define campaign objectives, target segments, messaging, and desired outcomes. You will take an active role in the planning process, ensuring that lead times, resources, and channels are aligned to support campaign availability and seamless execution of marketing initiatives, including technical implementation, creative assets, and adherence to brand guidelines.
  • Develop, execute, and automate strategic channel campaigns. You will build and nurture collaborative relationships with internal partner marketing, data science, and brand marketing teams to devise and execute strategic channel campaigns (email, SMS, push, social media, customer journeys, triggers). You will ensure content is personalized for specific segments.
  • Analyze and communicate. You will continuously monitor campaign performance metrics, identify areas for improvement, and implement optimization strategies. You will achieve KPIs and derive actionable insights, making persuasive presentations on your recommendations to improve marketing effectiveness and program returns over time. You will maintain effective communication with stakeholders, providing regular updates on campaign performance, seeking feedback, and addressing any concerns that arise.
  • Leverage technology to drive success. You will find opportunities to automate processes within the Salesforce Marketing Cloud (SFMC) CRM system. You will foster collaboration with technical development teams and partner marketing teams to support the development of successful, end-to-end, unique, and recurring campaigns in SFMC. You will identify opportunities to streamline workflows, reduce manual effort, and optimize resource utilization.

You bring:

  • The drive. You are strategic, results-oriented, and proactive. You are comfortable operating autonomously and take ownership of your accountabilities. You are committed to finding creative solutions that align with business goals. You are excited by the opportunity to elevate one of Canada’s most beloved loyalty programs and use CRM data to drive measurable outcomes for members and partners.
  • The marketing knowledge. You have progressive experience in customer communication and developing customized contact strategies. You may also be familiar with loyalty program dynamics and strategy. You understand how to align Customer Relationship Management (CRM) channel strategies to enhance customer and member engagement to increase loyalty. You possess a deep understanding of CRM principles and best practices, along with a proven track record of developing successful, targeted marketing campaigns and journeys that yield measurable results. You are logical and technical, able to clearly outline parameters and requirements for the Data and Development teams to build compelling campaigns.
  • The expertise. You are a data-driven storyteller with extensive experience designing, developing, and rolling out innovative and personalized channel marketing initiatives. You are genuinely excited about the possibilities of further elevating a well-loved loyalty program and driving tangible business outcomes through effective CRM channel strategies. You embody our value of thinking and acting in future-forward ways, continuously researching and exploring the ways the CRM landscape is evolving.
  • The technical skills. You have experience with CRM tools such as Salesforce Marketing Cloud or equivalent platforms. You are familiar with tools such as Excel, Tableau, and PowerBI and can confidently pull and analyze data and draw insights to make recommendations. You understand email and push notification best practices and apply a rigorous Quality Assurance process to all campaign elements.
  • The project management skills. You can balance priorities, change direction based on shifting needs, and manage multiple projects simultaneously. You have expertise in creating plans from end-to-end, managing tasks, timelines, budgets, resources, and communications. You have a results-oriented mindset and can set performance goals and metrics to validate member engagement and the effectiveness of marketing campaigns.
  • The interpersonal skills. You have exceptional communication skills, with the ability to deliver presentations to diverse audiences at various levels. You can nurture relationships across internal and external teams, gaining trust to influence decisions, and holding your own to champion your ideas. You have experience providing constructive feedback on creative elements, ensuring alignment with the overall channel strategy and campaign objectives, and during execution testing to refine and optimize campaign performance.

Join us.

We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.

Our values guide our work, and we consistently measure our progress against these principles.

  • Member Focus: We prioritize the needs and experiences of our members in everything we do.
  • Teamwork: We believe in the power of collaboration and working together to achieve our goals.
  • Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
  • Integrity: We uphold the highest standards of honesty and transparency in our actions.
  • Results Driven: We are committed to achieving outstanding outcomes and delivering value.
  • Passion: We are passionate about our work and dedicated to making a positive impact.

What you can expect from our interview process:

  • A virtual interview with a Talent Advisor discussing your interest in the role and the company and how you will make an impact as our new  Marketing Manager, Channel Strategy.
  • An interview with the Director, Channel Strategy, and another Manager, Channel Strategy to discuss how your experience aligns with the needs of the team and our partners.
  • An interview with the Executive Director of Marketing Delivery to learn more about our cross-collaborative work and campaign strategies.

Apply now.

If you have 70% of what we're looking for and 100% passion for the work we do, express your interest here. Please email us at and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

#LI-Hybrid
#LI-DNI

Powered by JazzHR

56K3EwCVUG

This advertiser has chosen not to accept applicants from your region.

Marketing & Communications Intern (Graphic Design and Web)

Toronto, Ontario ACCES Employment

Posted today

Job Viewed

Tap Again To Close

Job Description

Job Description

Job Description

Marketing & Communications Intern (Graphic Design and Web) - Spring/Summer 2025

Student Placement

Temporary Part-Time
360 Hours Total Assignment or as the co-op program requires
3 or 4 Days Per Week, Totaling 24 Hours a Week
Co-op Term: May – August 2025
Hybrid Work Schedule (Toronto office)


Reporting to the Manager, Communications and Brand Design, the Marketing & Communications Intern will have an opportunity to learn, work alongside the ACCES Marketing team, and get involved with various Marketing functional areas, projects, assignments, and initiatives during their placement based on the program parameters. The successful candidate will work closely with the Marketing team to work towards ACCES Marketing team’s goals and objectives.

Responsibilities and Opportunities:
  • Provide administrative support and assistance across all Marketing functions as needed by the Marketing Team
  • Will help support Marketing actions and initiatives in alignment with ACCES’s Strategic Priorities.
  • Will be assigned ad-hoc projects and assignments throughout the duration of their internship.  Areas of Marketing to support include but are not limited to:
- Brand and creative design
- Event planning and coordination
- Web design and development
- Photography/videography support
  • Will be provided an opportunity to be mentored, coached, and counselled by the Marketing team members at ACCES
  • May be assigned other duties not noted on this list including support of Marketing functions, projects, assignments, and activities.
  • Will be provided an opportunity to be mentored, coached, and counselled by the Marketing team members at ACCES
  • May be assigned other duties not noted on this list including support of Marketing functions, projects, assignments, and activities.
  • Other similar or related duties as required.
Education:
  • In progress of completing a Post-Secondary Education in Strategic Relationship Marketing, Marketing Management or a related field.

Skills: 
  • Positive, can-do attitude with an ability to “roll-up their sleeves” to reach the Marketing team’s goals
  • Strong team player, with the ability to collaboratively participate as an effective member of the Marketing team
  • High level of professionalism and ability to identify, handle, and safeguard confidential information with the utmost discretion.
  • Excellent communication skills, both written and verbal with fast responsiveness
  • Detail-oriented with excellent time management skills
  • Able to work independently and be self-disciplined
  • Able to work effectively in a team environment where priorities can change frequently.
  • Willing to take the initiative to identify and recommend opportunities to enhance Marketing programs and services and take on new responsibilities as assigned within designated hours of placement.
  • Proficient with Outlook, Word, Excel, and PowerPoint, and has an aptitude to learn new software skills, i.e., Canva, Mailchimp, and Premiere Pro.
  • Experience with Adobe programs (InDesign, Photoshop, Illustrator)

We thank all applicants for their interest; however, only those selected for an interview will be contacted. 
 
This position will be posted until it is filled. We will be reviewing resumes as they are submitted. 
 
ACCES is committed to equity, diversity, and inclusion in our workplace and in our recruitment processes. We encourage applications from members of all racialized groups, gender identities and sexual orientations, Indigenous persons, and persons with disabilities.

Equity, Diversity, and Inclusion are central to our mission, values, and operations. We foster an inclusive workplace where every employee feels a sense of belonging. Our diverse team generates innovative solutions to complex challenges, supporting our vision for an inclusive labour market in Canada. We recognize the value of workplace diversity and leverage it to develop services that meet the broad needs of our clients. Through partnerships and effective service delivery, ACCES promotes equity for marginalized populations.

Accessibility and Accommodation: ACCES Employment is also committed to developing inclusive, barrier-free selection processes and work environments. Please advise our HR representative or hiring manager of any accommodation measures that are required. Information received relating to accommodation measures will be addressed confidentially.

 

Powered by JazzHR

R4QHu3qAj9

This advertiser has chosen not to accept applicants from your region.

AVP, Marketing, Product & Digital Strategy

Hamilton, Ontario FirstOntario Credit Union

Posted today

Job Viewed

Tap Again To Close

Job Description

Job Description

Job Description

Why FirstOntario?

  • Competitive compensation packages
  • Top-tier health and wellness benefits, along with a Health Spend Account
  • Up to $1000 per year towards professional development
  • Pension Plan
  • Company-wide Employee Volunteer program (Blue Wave Program)
  • Employee and Family Assistance Program
  • Exclusive banking benefits

Job Overview

This is the team leader (head of marketing) responsible for the overall strategy and performance of FirstOntario's marketing. AVP ensures that digital transformation goals (e.g. expanding online member services) are met. They will align marketing initiatives with business objectives, driving both new member growth and existing member satisfaction.

This role will lead marketing initiatives to advance the brand and reputation of FirstOntario and its sub-brands, as a financial services leader in communities and Credit Union system. This position will support the Senior Vice President, Marketing, Communications & Community Partnerships in providing strategic direction, oversight and resource management to define and enhance FirstOntario's brand identity and position.


Role

  • Lead in the development and implementation of marketing strategies in alignment with FirstOntario's Strategic Plan and translate this strategy into marketing activation, initiatives, and tactics that will enhance the brand image, drive engagement to increase brand awareness, and utilize a broad range of traditional and non-traditional channels.
  • Support in the development and lead of the comprehensive marketing strategy (annual marketing plan) in line with FirstOntario's strategic goals, emphasizing digital channel growth and innovation.
  • Lead the development and implementation of new products a service with stakeholders
  • Champion digital transformation within marketing by adopting new tools (e.g. marketing automation, data analytics) and ensuring seamless, user-friendly digital member experience.
  • Allocate and manage the marketing budget, balancing resources between member acquisition efforts (campaigns, ads) and member engagement initiatives (loyalty programs, communications) for maximum ROI.
  • Set KPIs and track performance of marketing campaigns (e.g. membership growth, digital engagement metrics, event impact), adjusting strategy based on data-driven insights
  • Collaborate with the communications and sales teams to develop campaigns that will achieve desired results, while managing costs. Following each campaign, this role will complete an analysis on the effectiveness of the campaign with a focus on ROI.
  • Ensure timely and effective execution of marketing objectives and programs that provide strategic support to the organization's objectives and examine the effectiveness of these programs through the analysis of results.
  • Provide strategic oversight to ensure high quality marketing and brand management creation including but not limited to brand building, print publications, web, and social media platforms.
  • Present to all levels of the organization
  • Partner with senior leaders, the communications team and business units to develop brand positioning in support of marketing strategies. Examine product, marketing and branding opportunities, and define and execute appropriate strategies to address them.
  • Oversee all brand and marketing agency relationships to develop and execute specific and measureable creative strategies in support of business plans.
  • Serve as a key partner to other business units on marketing and product initiatives working closely with the communications team to support products/services, brand positioning, and specific program tactics.
  • Prepare and deliver concise, compelling verbal presentations to senior decision-makers, and respond quickly and thoughtfully to being challenged in meeting situations.
  • Recommend and lead thorough marketing research and analytic initiatives to support innovative brand and business building objectives.
  • Analyze, evaluate, plan, and execute both existing and new potential product and marketing activities.
  • Identify, interpret, and capitalize on marketing trends in the financial services industry.
  • Diligently enforce brand standards/consistent messaging across FirstOntario, ensuring consistency and adherence to the standards and the protection of FirstOntario's reputation and intellectual property.
  • Prepare business cases to support marketing and product initiatives and assist in managing the budget for the department.
  • Manage resources to meet the business operations budget, business plan objectives, and service level agreement monitoring variances and taking action to ensure targets are met.
  • Impart your expert knowledge on the marketing team to help them keep relevant to the evolving business environment.
  • Mentor, coach, and inspire your team to contribute to the continuous growth of the Marketing and Product Strategy team to ensure overall success of the department.
  • Consider health & safety as a primary concern to ensure the overall well-being of your team and members
  • Perform other duties as required

Required Skills

  • Have a university degree in business, marketing, or a related field with at least ten (10) years of field experience
  • Keen understanding of products and services and ability to demonstrate strong brand, marketing and financial product knowledge
  • Experience developing marketing strategies and campaigns that deliver strong business results.
  • Background in Environics considered an asset.
  • Extensive experience in developing and leading successful marketing and product strategies that achieve specific, measurable results
  • Lead a dynamic team of professionals and provide oversight to ensure department objectives are met
  • Strong analytical skills that translate data into actionable insights
  • Be an expert in marketing, banking market trends, and best practices and incorporate into department strategy
  • Superior interpersonal skills and ability to engage at all levels of the organization
  • Excellent written and verbal communication skills and ability to communicate with a variety of audiences
  • Demonstrate your proven experience working with business teams and developing programs to drive brand awareness and ultimately sales
  • Ability to manage multiple complex priorities within demanding timelines in a changing environment
  • Be quick to respond to requests for service from all of your clients
  • Demonstrate a high level of integrity and be trustworthy
  • Use problem solving in difficult and challenging situations and deal with uncertainty
  • Be aware of and mitigate enterprise risk factors and ensure compliance with applicable regulations, legislation and FirstOntario policies and procedures
  • Be willing to work flexible hours including evenings and weekends as the job demands and travel as required

Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help make FirstOntario better. At FirstOntario, inclusion, diversity, and equity aren't just "nice to have" - they're essential to our success.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know.

This advertiser has chosen not to accept applicants from your region.

Lifecycle Marketing Manager-Lead Retention Strategy for a High-Growth E-Commerce Team

Vancouver, British Columbia Pearl West

Posted today

Job Viewed

Tap Again To Close

Job Description

Job Description

Job Description

Company Overview

At Pearl West, we’re redefining how consumer brands are built and scaled. We own and operate six DTC brands with a combined run rate of over $40M and a clear mission: build brands that leave lasting impressions—and exit them at their peak.

We operate like a mini Unilever, but without the bureaucracy. Think lean teams, fast decisions, high accountability, and direct ownership. Some of our brands are homegrown; others are acquired and scaled quickly using a centralized team model across creative, media, product, and operations.

Our leadership includes e-commerce veterans and operators from 9-figure exits like Goli Nutrition. We’re extremely well-capitalized and actively acquiring more brands while building a team of high-performers who are energized by speed, clarity, and results.


Role Overview

We’re hiring a Lifecycle Marketing Manager to take full ownership of the customer lifecycle across our portfolio of brands. This role is responsible for maximizing customer lifetime value (LTV) by developing, executing, and optimizing strategies across email, SMS, and other retention channels.

You’ll play a critical role in shaping our retention engine—from customer segmentation and lifecycle mapping to performance reporting and campaign execution. This is a strategic and executional role, reporting directly into the marketing/growth leadership team.

Type: Full-time
Location: Remote/Hybrid
Focus: Strategy + Execution


Key Responsibilities
  • Own and optimize the full post-purchase customer journey (onboarding, replenishment, upsell, win-back) across multiple DTC brands.
  • Build, manage, and optimize email and SMS marketing flows using Klaviyo, Postscript, Attentive, or similar platforms.
  • Execute segmented, behavior-based campaigns and automations that drive engagement, repeat purchase, and retention.
  • Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities.
  • Work cross-functionally with creative, media, and product teams to test messaging and improve funnel performance.
  • Build retention reports, dashboards, and insights that guide business decisions and improve performance over time.
  • Ensure high deliverability and performance of all communications across retention channels.
  • Stay updated on industry trends and apply best practices in lifecycle marketing and CRM strategies

Key Performance Indicators (KPIs)
  • Increase customer LTV by 30%+ in the first 6 months
  • Reduce churn rate by 10%+ in the first 12 months
  • Maintain or exceed 20–30% open rates and 2–3% CTRs on key flows
  • Launch 3 or more automated flows in the first 90 days
  • Deliver monthly retention performance insights and recommendations

Success Benchmarks (30-60-90 Days)

First 30 Days

  • Complete onboarding and gain full understanding of customer segments and brand lifecycle strategies
  • Audit existing retention flows and identify immediate improvement opportunities
     

First 60 Days

  • Launch initial optimized flows
  • Begin segmentation testing and A/B experimentation
  • Provide early reports on performance lift and recommendations
     

First 90 Days

  • Deliver measurable uplift in flow and campaign performance
  • Own retention KPIs and present roadmap for 6-12 month lifecycle improvement

Required Skills & Qualifications

Must-Have Skills

  • 3+ years of experience in DTC retention or CRM marketing roles
  • Proven success building and optimizing email/SMS campaigns with tools like Klaviyo, Postscript, or Attentive
  • Strong understanding of customer lifecycle management and behavior-driven segmentation
  • Analytical mindset with experience in cohort analysis, LTV tracking, and reporting
  • Clear communicator and confident executor, able to work independently and drive results
     

Nice-to-Have Skills

  • Experience working in CPG, beauty, wellness, or health-related verticals
  • Familiarity with multi-brand portfolios or performance marketing environments
  • Background in A/B testing frameworks and experimentation roadmaps
     

Education & Experience

  • Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
  • Strong understanding of DTC metrics (AOV, LTV, CAC, churn, retention rate

Who Should Apply

You’ll thrive in this role if you:

  • Have a builder mentality—you love to create systems that scale
  • Are highly analytical and results-driven
  • Thrive in fast-moving environments with lots of ownership
  • Have a proven track record of increasing LTV and reducing churn
     

You should not apply if you:

  • Need constant direction or prefer working in rigid structures
  • Are uncomfortable with tight deadlines and real accountability
  • Avoid owning the outcome of your wor

Why Join Pearl West?
  • Growth Opportunity: Step into brands at inflection points and directly impact growth
  • Ownership & Equity: Have a say—and a stake—in the outcome
  • Performance-First Culture: Results > theater. Speed > endless discussion
  • Flexible Remote Work: Work from anywhere with high trust and autonomy
  • Team of Operators: Learn from leaders with real track records of scale and exits

Compensation & Benefits
  • Salary Range: Based on experience
  • Bonus/Equity: Performance-based bonus and equity potential
  • Work Arrangement: Fully remote
  • Perks: Flexible PTO, team retreats, learning and development budget
  • Health & Wellness: Monthly wellness stipend

Application Process
  1. Submit your resume and a short cover letter outlining your experience with retention and lifecycle marketing.
  2. Initial interview.
  3. Final interview with marketing/growth leadership.

Powered by JazzHR

SFYe3wOBQ7

This advertiser has chosen not to accept applicants from your region.
Be The First To Know

About the latest Creative direction Jobs in Canada !

 

Nearby Locations

Other Jobs Near Me

Industry

  1. request_quote Accounting
  2. work Administrative
  3. eco Agriculture Forestry
  4. smart_toy AI & Emerging Technologies
  5. school Apprenticeships & Trainee
  6. apartment Architecture
  7. palette Arts & Entertainment
  8. directions_car Automotive
  9. flight_takeoff Aviation
  10. account_balance Banking & Finance
  11. local_florist Beauty & Wellness
  12. restaurant Catering
  13. volunteer_activism Charity & Voluntary
  14. science Chemical Engineering
  15. child_friendly Childcare
  16. foundation Civil Engineering
  17. clean_hands Cleaning & Sanitation
  18. diversity_3 Community & Social Care
  19. construction Construction
  20. brush Creative & Digital
  21. currency_bitcoin Crypto & Blockchain
  22. support_agent Customer Service & Helpdesk
  23. medical_services Dental
  24. medical_services Driving & Transport
  25. medical_services E Commerce & Social Media
  26. school Education & Teaching
  27. electrical_services Electrical Engineering
  28. bolt Energy
  29. local_mall Fmcg
  30. gavel Government & Non Profit
  31. emoji_events Graduate
  32. health_and_safety Healthcare
  33. beach_access Hospitality & Tourism
  34. groups Human Resources
  35. precision_manufacturing Industrial Engineering
  36. security Information Security
  37. handyman Installation & Maintenance
  38. policy Insurance
  39. code IT & Software
  40. gavel Legal
  41. sports_soccer Leisure & Sports
  42. inventory_2 Logistics & Warehousing
  43. supervisor_account Management
  44. supervisor_account Management Consultancy
  45. supervisor_account Manufacturing & Production
  46. campaign Marketing
  47. build Mechanical Engineering
  48. perm_media Media & PR
  49. local_hospital Medical
  50. local_hospital Military & Public Safety
  51. local_hospital Mining
  52. medical_services Nursing
  53. local_gas_station Oil & Gas
  54. biotech Pharmaceutical
  55. checklist_rtl Project Management
  56. shopping_bag Purchasing
  57. home_work Real Estate
  58. person_search Recruitment Consultancy
  59. store Retail
  60. point_of_sale Sales
  61. science Scientific Research & Development
  62. wifi Telecoms
  63. psychology Therapy
  64. pets Veterinary
View All Creative Direction Jobs