79 Demand Generation jobs in Canada

Demand Generation Marketer

Vancouver, British Columbia Optix

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By 2030, up to 30% of all workspaces will be flexible. As the world undergoes this monumental shift, flex space operators are leading the charge towards a new way of working - characterized by community, connection, and creating exceptional experiences.

Optix is the first and only flex space automation software, enabling coworking and flex operators to thrive. We do this by providing operators with a B2B SaaS platform that automates their operations, engages their community, and helps them grow their business.

We’re a passionate group of people who support each other to do our best work. We enjoy pour-over coffee, chocolate croissants, and jamming on our vision of changing the way the world works. And now we’re looking for an entrepreneurial-minded individual to join our rapidly growing team.

We’re looking for a demand generation marketer to join our small but mighty marketing team at Optix. You’ll be the go-to person for driving measurable growth through lead generation, campaign optimization, and marketing automation. While our marketing team is focused on creating world-class content, you’ll take the lead on building and executing strategies that attract, nurture, and convert prospects into customers. You’ll work closely with sales, product, and content to ensure our pipeline is healthy, our messaging is resonant, and our marketing efforts are always evolving.This is a great opportunity for a marketer who has experience in SaaS and is excited to harness AI as part of their toolkit.

Note: This is a hybrid opportunity for someone based in Vancouver, BC (60% in our beautiful water-front Gastown office, 40% from home).

Requirements

Who you are
  • You have 3-5 years of experience in a demand generation role
  • You’re a data-driven marketer with a knack for turning insights into action
  • You thrive on generating leads, optimizing funnels, and driving measurable growth
  • You’re comfortable wearing many hats—campaign architect, analytics detective, and strategic partner to sales
  • Excellent time management and organizational skills, able to work independently and prioritize effectively
  • Proven track record with demand generation strategies (paid media, SEO/SEM, email nurturing, partnerships, webinars, etc.)
  • Hands-on experience with marketing automation tools, CRM systems, and analytics platforms
  • Ability to design and optimize multi-channel marketing campaigns from concept to execution
  • Comfort with A/B testing, experimentation, and iterating quickly based on performance data
  • Ambitious, yet humble and quick to support your fellow teammates
Bonus s for
  • Previous experience in a B2B SaaS environment
  • Experience using AI-powered marketing tools for ad copy, audience targeting, and campaign optimization
  • You’re curious about the latest marketing trends, especially in B2B SaaS and the coworking industry, and you’re excited about testing new channels and tools to find what works
  • Familiarity with content-driven growth strategies and how they integrate with demand-gen
What you'll do
  • Own and execute demand generation strategies to increase qualified leads and pipeline growth
  • Develop, launch, and optimize multi-channel campaigns (paid ads, email, partnerships, webinars, events)
  • Collaborate with the content marketer to align campaigns with content strategy and nurture sequences
  • Monitor and analyze campaign performance metrics, reporting results and actionable insights to the team
  • Manage and optimize our marketing tech stack, ensuring smooth integration between tools
  • Test and evaluate emerging marketing tactics and technologies, including AI-driven tools, to improve efficiency and outcomes
  • Partner with sales to ensure lead quality, smooth handoff, and feedback loops for continuous improvement
  • Build scalable, repeatable processes for campaign creation, tracking, and reporting

Benefits

We take care of our teammates

This is a unique opportunity to join a rapidly growing technology startup. Taking care of our team on this journey is a priority. We offer:

  • Competitive salary compensation and commission structure
  • Strong Employee Stock Option Plan offering
  • Excellent health and dental coverage program provided by Sunlife
  • Mission-driven workplace experience with a positive, collaborative and supportive team culture
  • Personal and professional growth opportunities
  • Healthy snacks and locally roasted coffee – slow pour is our jam
  • Team lunches and socials
  • Annual health and fitness credit
  • Fun offsite activities that allow us to reconnect as a team
  • A beautiful, waterfront Gastown office and a flexible 60/40 hybrid workplace plan

We welcome applicants from all walks of life. Even if you don’t feel you meet every requirement listed, we would still love to hear why you think you would be an awesome addition to our team, and we encourage you to apply.


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Director, Demand Generation

Kanata, Ontario ORBCOMM

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Join Us as Director, Demand Generation!

Are you ready to lead transformative, data-driven marketing campaigns on a global scale? At ORBCOMM, we’re looking for a strategic and hands-on Director, Demand Generation to join our high-performing Global Marketing team. If you're passionate about creating campaigns that deliver measurable results and collaborating across teams to drive pipeline growth, this is your opportunity to make a significant impact.


Why You’ll Love Working Here:

As Director, Demand Generation, you will report to the SVP of Global Marketing and play a critical role in scaling our global demand engine across multiple geographies and business units. This role blends strategy with execution—you’ll design and lead end-to-end campaigns, leverage marketing technology, and drive qualified pipeline for our global sales teams. You’ll collaborate with Sales, Product Marketing, Regional Leads, and Channel Partners to align messaging and strategy to pipeline goals.

With a flexible hybrid working schedule, you can enjoy the best of both worlds—engaging in-person collaboration at our Ottawa, ON, Galway, Ireland office, or Sterling, VA office while also enjoying the autonomy and comfort of remote work.

What You’ll Do:

  • Build and execute global, multi-channel marketing campaigns across digital, email, paid media, and field programs to drive qualified pipeline.
  • Apply data-driven optimization, A/B testing, and audience segmentation to improve campaign performance and ROI.
  • Collaborate closely with Sales, Product Marketing, and Regional Leaders to ensure campaign alignment with revenue targets and market dynamics.
  • Launch and manage co-marketing and lead-sharing programs with channel partners to support regional growth.
  • Own the demand generation tech stack and campaign budget, including vendor management and performance reporting.
  • Drive speed and efficiency in campaign development using AI tools and marketing automation platforms.
  • Deliver regular campaign insights and pipeline attribution reporting to senior leadership.

Who You Are:

You are a strategic marketer with a passion for execution and delivering measurable impact. If you have:

  • 10+ years of B2B technology marketing experience, with a strong focus on demand generation.
  • Proven success building pipeline in complex sales environments.
  • Deep experience with marketing automation and CRM systems—Salesforce and Pardot preferred.
  • Strong analytical mindset and fluency in funnel metrics and campaign performance analysis.
  • Experience working across global regions and tailoring campaigns to local markets.
  • Ability to collaborate cross-functionally with internal teams and external partners.
  • Prior experience in SaaS or IoT industries is highly desirable.

Then we want to meet you!  

About Us:

At ORBCOMM, we’re pioneers in IoT technology, that drives innovation and empowers our clients to make data-driven decisions. Our industry-leading solutions enable customers to boost productivity, streamline operations and increase their bottom line. With over 30 years of experience and the most comprehensive solution portfolio in the industry, we enable the management of millions of assets worldwide across diverse sectors including transportation, heavy industries, satellite, and maritime. Discover how ORBCOMM is transforming industries and unlocking the potential of data to drive meaningful change by visiting us at 

Ready to Join Us?

We believe that our people are our greatest asset. Your skills and passion can help us achieve remarkable things! If you’re seeking a thrilling career opportunity in a vibrant, growth-oriented environment, ORBCOMM is the perfect fit for you. 

We are committed to building a diverse and inclusive workplace and appreciate all applicants for their interest in joining our team. Only candidates selected for an interview will be contacted.  

At ORBCOMM, we are also dedicated to ensuring accessibility and are pleased to offer accommodations for individuals with disabilities upon request throughout all aspects of the selection process. 

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Demand Generation Manager

V6E 3L2 Vancouver, British Columbia TrustFlight

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About Us

TrustFlight is an innovative aviation software company that specializes in developing cutting-edge AI, digital workflow and analytics applications for the aviation industry. Our software empowers many of the world’s airlines, airports, and aviation service providers to enhance safety, optimize their operations and improve overall efficiency.

Why Choose TrustFlight?

Our Mission : To revolutionize aviation by delivering digital workflow solutions that enhance safety, streamline operations, and inspire confidence across the industry.

Impact : Over 200,000 users rely on our systems daily, making aviation safer and more efficient.

Core Values : Guided by integrity, responsibility, innovation, and excellence, we are committed to empowering our partners to operate with confidence.

Join us in shaping the future of aviation and making an impact through technology.

Your Role

We are looking for a Demand Generation Manager to drive growth marketing! The Demand Generation Manager plays a pivotal role in owning SEO, paid media, and marketing automation to attract and convert leads. You'll get to experiment with campaigns, analyze data to optimize performance, and collaborate with sales to fuel the pipeline. From running A/B tests and fine-tuning ad strategies to crafting high-impact SEO initiatives, you'll have the freedom to test, learn, and scale what works. This role reports to the Senior Marketing Director and works within the Marketing Centre of Excellence (COE).

If you love digging into data, optimizing for growth, and staying ahead of marketing trends, this role offers the perfect mix of strategy, creativity, and hands-on execution—plus, you’ll help shape the future of aviation tech!

What you’ll be doing

Core Responsibilities

  • Create, oversee, and optimize paid marketing campaigns across multiple channels to achieve company-aligned OKRs.

  • Develop and implement data-driven strategies to enhance campaign performance, improve ROI/ROAS, and accelerate customer acquisition.

  • Monitor and analyze key performance metrics, preparing actionable reports to guide decision-making and communicate results.

  • Lead website optimization efforts, ensuring improved conversion rates and an enhanced user experience.

  • Develop and execute comprehensive SEO strategies to drive traffic growth and lead conversions.

Marketing Technology & Automation

  • Support the maintenance and optimization of marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems to track leads and measure performance.

  • Assist in managing and optimizing lead nurture workflows and segmentation strategies.

Collaboration & Alignment

  • Work closely with sales teams to ensure alignment on lead generation goals and handoff processes.

  • Work closely within Marketing COE to distribute SEO-optimized assets that drive traffic and conversions.

Industry & Best Practices

  • Stay ahead of industry trends, tools, and best practices in performance marketing.

  • Ensure all campaigns and initiatives align with company standards and regulatory requirements.

Additional Responsibilities

  • Assist in planning and promoting virtual and live events to drive lead acquisition and engagement.

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Junior Demand Generation Manager

Vancouver, British Columbia ActiveState

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Description



ActiveState is seeking a highly motivated and enthusiastic Junior Demand Generation Specialist to join our marketing team. This role is an excellent opportunity for someone with 1-3 years of experience in marketing, eager to develop their skills and contribute to the growth of our Software Supply Chain Security platform. You will play a supportive role in driving our Top of Funnel growth by assisting with the development, execution, and analysis of demand generation initiatives.


This is a 100% remote position from anywhere in North America


Key Responsibilities


  • Support Demand Generation Campaigns: Assist in the planning, setup, and execution of various demand generation campaigns across multiple channels, including digital advertising, email marketing, content marketing, social media, and virtual events.
  • Campaign Execution: Support the day-to-day execution of demand generation activities, ensuring campaigns run smoothly and according to plan.
  • Marketing Tools Assistance: Help manage and leverage existing marketing automation tools and CRM systems under the guidance of senior team members.
  • Data Tracking & Reporting: Assist in tracking, organizing, and preparing reports on the performance of demand generation campaigns using analytics tools and key performance indicators (KPIs).
  • Identify Opportunities: Support the identification of new approaches and opportunities to generate qualified leads, assisting in translating these ideas into actionable projects.
  • Cross-Functional Collaboration: Work effectively with internal teams such as Creative, Product, Sales, and Brand to ensure cohesive campaign execution and audience engagement.
  • Learn & Grow: Stay informed about the latest demand generation industry trends, platforms, and technologies, actively seeking opportunities to learn and apply new knowledge.

Skills, Knowledge and Expertise

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 1-3 years of experience in demand generation, lead generation, and user/customer acquisition, preferably in a SaaS or technology company.
  • Proven track record of developing and executing successful demand-generation campaigns.
  • Proficiency in marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.


Nice to Have

  • Strong understanding of opensource, developer, and IT audiences, with the ability to create targeted messaging and content
  • B2B targeting experience


What We Offer

What We Offer

  • Competitive salary and benefits package.
  • Opportunity to work with a talented and passionate team.
  • Flexible working hours and remote work options.
  • Professional development opportunities and career growth.
  • A supportive and inclusive company culture.
  • Unlimited PTO
  • Flexible work from anywhere policy


What’s in it for you

  • Working for a stable and growing company that offers the positive aspects and personal growth potential of a start-up
  • Ownership of a mission-critical area of the business and exposure to multiple systems, team leads and key revenue outcomes
  • The chance to work with a smart, passionate team of people
  • Competitive salary and bonus
  • Comprehensive benefits package and health/wellness credit program

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Senior Manager, Demand Generation (Remote)

Vancouver, British Columbia Intiveo

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Senior Manager, Demand Generation

Location: Canada Remote or Vancouver, BC

Reports to: VP of Revenue, Marketing

About Intiveo:

Intiveo is a leading patient engagement platform, used by 14,000+ practitioners to build trust with 18 million patients. Our goal is to elevate patient experiences by understanding communication needs, behaviors, and preferences resulting in successful treatment outcomes. For more information, please visit intiveo.com.

About the role:

We're looking for a hands-on Senior Manager of Demand Generation to both shape and execute our demand generation strategy. This is a player-coach role that goes beyond the top-of-funnel, owning the program, campaign, and channel strategy across the full buyer journey. You will plan and execute integrated campaigns that move prospects through each stage of the lifecycle to drive measurable pipeline and revenue impact, not just leads. You'll balance campaign strategy and execution, mentor a growing team, and bring modern playbooks to help us level up.

This role is ideal for someone who thrives in execution, wants to grow a demand gen function with ownership, and is excited to build within a scaling team structure. The ideal candidate will have a full-funnel mindset and a strong grasp of new demand generation frameworks and strategies to apply across the buyer journey - from awareness to conversion to closed won. You ideally have a background in lifecycle marketing or campaign management and can orchestrate email, digital, events, webinars, web, and field sales into cohesive multi-channel campaigns. Strong analytical skills and the ability to analyze data and extract actionable insights will be essential, as well as collaborating closely with the Content, RevOps, Sales, CX, and Product Teams to align campaign strategies with company priorities.

What You'll Do:

  • Lead strategy and execution of pipeline-generating campaigns and programs across paid, organic, email, web, events, field marketing, referral and partner channels
  • Manage our marketing campaign calendar, ensuring campaign timelines are planned and executed on time to hit goals
  • Manage a portion of the monthly program budget with a focus on spend efficiency, including making tactical allocation decisions across the buyer journey
  • Orchestrate the end-to-end campaign planning and execution process (including: goal setting, measuring results, and aligning teams) with KPIs tied to pipeline and revenue
  • Collaborate with Sales leadership on aligning marketing and SDR campaigns
  • Work with consultant and technology partners on co-marketing campaigns/programs
  • Reporting and tracking of weekly and monthly demand generation KPIs and campaigns
  • Mentoring and developing a top-performing team of two strong marketers, with potential to grow in the future
  • Presenting on team initiatives and results at monthly townhall meetings and weekly revenue leaders meetings
  • Partner with Sales and RevOps to align on funnel metrics, attribution, and lead quality
  • Bring an outside-in perspective - identify what's working, what's not, and what we should try next

Who You Are:

  • 68 years of experience in B2B SaaS demand generation, lifecycle, or revenue marketing, with a few years of leadership experience
  • Experience managing marketing program budgets and campaign strategy
  • A focus on qualified pipeline and revenue, not only lead capture
  • Some experience with SMB or mid-market, not solely enterprise focused (ABM)
  • A data-driven mindset, a proactive attitude, and great organization skills
  • Strong collaborator who seeks out cross-functional feedback and input
  • A continuous development mindset, always learning new approaches and staying current with modern demand generation frameworks and advancements.
  • Excellent time management and organizational skills. Effective at prioritizing and managing multiple projects and deliverables simultaneously
  • Strong understanding of modern channels, funnel metrics, and campaign strategy
  • Curiosity and openness to using AI tools to enhance marketing impact
  • Confidence in your ideas, humility in your approach - you're ready to bring new playbooks, but are open to other perspectives
  • You're happiest when you're both setting the plan and rolling up your sleeves to get campaigns live.

Nice to have:

  • Experience in customer or lifecycle marketing
  • Background in field marketing or partner campaigns
  • Familiarity with the dental or healthcare tech space

Even if you don't tick every box but you feel you'd be a great fit, we'd love to hear from you!

This is a high-ownership Senior Manager role, ideal for a seasoned demand generation or growth marketer who's excited to balance strategic planning with hands-on execution. The salary range for this role is $105,000 to $130,000 CAD, with final compensation determined based on experience and overall fit.

How We Give Back to Our Employees:

  • Generous vacation time
  • Wellness Fund
  • RRSP matching
  • ESOP (employee stock ownership program)
  • Annual retreat
  • Plus, your birthday off! (Who wants to work on their birthday?)

Want to see more? Check out our Culture Book here!

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AVP, Marketing, Product & Digital Strategy

Hamilton, Ontario FirstOntario Credit Union

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Why FirstOntario?

  • Competitive compensation packages
  • Top-tier health and wellness benefits, along with a Health Spend Account
  • Up to $1000 per year towards professional development
  • Pension Plan
  • Company-wide Employee Volunteer program (Blue Wave Program)
  • Employee and Family Assistance Program
  • Exclusive banking benefits

Job Overview

This is the team leader (head of marketing) responsible for the overall strategy and performance of FirstOntario's marketing. AVP ensures that digital transformation goals (e.g. expanding online member services) are met. They will align marketing initiatives with business objectives, driving both new member growth and existing member satisfaction.

This role will lead marketing initiatives to advance the brand and reputation of FirstOntario and its sub-brands, as a financial services leader in communities and Credit Union system. This position will support the Senior Vice President, Marketing, Communications & Community Partnerships in providing strategic direction, oversight and resource management to define and enhance FirstOntario's brand identity and position.


Role

  • Lead in the development and implementation of marketing strategies in alignment with FirstOntario's Strategic Plan and translate this strategy into marketing activation, initiatives, and tactics that will enhance the brand image, drive engagement to increase brand awareness, and utilize a broad range of traditional and non-traditional channels.
  • Support in the development and lead of the comprehensive marketing strategy (annual marketing plan) in line with FirstOntario's strategic goals, emphasizing digital channel growth and innovation.
  • Lead the development and implementation of new products a service with stakeholders
  • Champion digital transformation within marketing by adopting new tools (e.g. marketing automation, data analytics) and ensuring seamless, user-friendly digital member experience.
  • Allocate and manage the marketing budget, balancing resources between member acquisition efforts (campaigns, ads) and member engagement initiatives (loyalty programs, communications) for maximum ROI.
  • Set KPIs and track performance of marketing campaigns (e.g. membership growth, digital engagement metrics, event impact), adjusting strategy based on data-driven insights
  • Collaborate with the communications and sales teams to develop campaigns that will achieve desired results, while managing costs. Following each campaign, this role will complete an analysis on the effectiveness of the campaign with a focus on ROI.
  • Ensure timely and effective execution of marketing objectives and programs that provide strategic support to the organization's objectives and examine the effectiveness of these programs through the analysis of results.
  • Provide strategic oversight to ensure high quality marketing and brand management creation including but not limited to brand building, print publications, web, and social media platforms.
  • Present to all levels of the organization
  • Partner with senior leaders, the communications team and business units to develop brand positioning in support of marketing strategies. Examine product, marketing and branding opportunities, and define and execute appropriate strategies to address them.
  • Oversee all brand and marketing agency relationships to develop and execute specific and measureable creative strategies in support of business plans.
  • Serve as a key partner to other business units on marketing and product initiatives working closely with the communications team to support products/services, brand positioning, and specific program tactics.
  • Prepare and deliver concise, compelling verbal presentations to senior decision-makers, and respond quickly and thoughtfully to being challenged in meeting situations.
  • Recommend and lead thorough marketing research and analytic initiatives to support innovative brand and business building objectives.
  • Analyze, evaluate, plan, and execute both existing and new potential product and marketing activities.
  • Identify, interpret, and capitalize on marketing trends in the financial services industry.
  • Diligently enforce brand standards/consistent messaging across FirstOntario, ensuring consistency and adherence to the standards and the protection of FirstOntario's reputation and intellectual property.
  • Prepare business cases to support marketing and product initiatives and assist in managing the budget for the department.
  • Manage resources to meet the business operations budget, business plan objectives, and service level agreement monitoring variances and taking action to ensure targets are met.
  • Impart your expert knowledge on the marketing team to help them keep relevant to the evolving business environment.
  • Mentor, coach, and inspire your team to contribute to the continuous growth of the Marketing and Product Strategy team to ensure overall success of the department.
  • Consider health & safety as a primary concern to ensure the overall well-being of your team and members
  • Perform other duties as required

Required Skills

  • Have a university degree in business, marketing, or a related field with at least ten (10) years of field experience
  • Keen understanding of products and services and ability to demonstrate strong brand, marketing and financial product knowledge
  • Experience developing marketing strategies and campaigns that deliver strong business results.
  • Background in Environics considered an asset.
  • Extensive experience in developing and leading successful marketing and product strategies that achieve specific, measurable results
  • Lead a dynamic team of professionals and provide oversight to ensure department objectives are met
  • Strong analytical skills that translate data into actionable insights
  • Be an expert in marketing, banking market trends, and best practices and incorporate into department strategy
  • Superior interpersonal skills and ability to engage at all levels of the organization
  • Excellent written and verbal communication skills and ability to communicate with a variety of audiences
  • Demonstrate your proven experience working with business teams and developing programs to drive brand awareness and ultimately sales
  • Ability to manage multiple complex priorities within demanding timelines in a changing environment
  • Be quick to respond to requests for service from all of your clients
  • Demonstrate a high level of integrity and be trustworthy
  • Use problem solving in difficult and challenging situations and deal with uncertainty
  • Be aware of and mitigate enterprise risk factors and ensure compliance with applicable regulations, legislation and FirstOntario policies and procedures
  • Be willing to work flexible hours including evenings and weekends as the job demands and travel as required

Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help make FirstOntario better. At FirstOntario, inclusion, diversity, and equity aren't just "nice to have" - they're essential to our success.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know.

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Marketing Manager, Channel Strategy

Toronto, Ontario Scene+

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Who we are

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need

Reporting to the Director, CRM, we are looking for a Marketing Manager, Channel Strategy, to play a crucial role in designing campaigns that resonate with customers and drive positive results that will set Scene+ apart. You will leverage member data to drive channel marketing initiatives that align with our partners' business objectives, elevating the impact of our targeted communications.

This is a full-time, hybrid role, working five days over a two-week period in the office.

What's in it for you:

Ownership. Scene+ is a data-driven organization with one of the largest and most complex customer databases in Canada. Our communications are grounded in insights from millions of members and dozens of partners. Every campaign you plan and deliver will have tangible results across the enterprise, positively shaping the member experience and driving measurable partner success.

Impact. You will gain exposure across various industries, including grocery, banking, entertainment, travel, dining, retail, and more, while collaborating cross-functionally with Partnerships, Data Analytics, Creative, and Technical teams. You will drive channel performance and campaign execution on a national scale. You will contribute directly to the performance of a nationally recognized loyalty brand, ensuring our messages reach the right audiences through the most effective touchpoints.

Growth. You will report directly to a Director who has advanced from a Senior Manager role in four years, leading a team that values authenticity, embraces new ideas, prioritizes knowledge sharing, promotes innovation, and champions professional development. Whether you wish to grow within Scene+ or expand your influence across our ownership network, this is a place where growth is encouraged and supported.

As our new Marketing Manager, Channel Strategy, you will:

  • Collaborate on strategy. You will work with stakeholders to define campaign objectives, target segments, messaging, and desired outcomes. You will take an active role in the planning process, ensuring that lead times, resources, and channels are aligned to support campaign availability and seamless execution of marketing initiatives, including technical implementation, creative assets, and adherence to brand guidelines.
  • Develop, execute, and automate strategic channel campaigns. You will build and nurture collaborative relationships with internal partner marketing, data science, and brand marketing teams to devise and execute strategic channel campaigns (email, SMS, push, social media, customer journeys, triggers). You will ensure content is personalized for specific segments.
  • Analyze and communicate. You will continuously monitor campaign performance metrics, identify areas for improvement, and implement optimization strategies. You will achieve KPIs and derive actionable insights, making persuasive presentations on your recommendations to improve marketing effectiveness and program returns over time. You will maintain effective communication with stakeholders, providing regular updates on campaign performance, seeking feedback, and addressing any concerns that arise.
  • Leverage technology to drive success. You will find opportunities to automate processes within the Salesforce Marketing Cloud (SFMC) CRM system. You will foster collaboration with technical development teams and partner marketing teams to support the development of successful, end-to-end, unique, and recurring campaigns in SFMC. You will identify opportunities to streamline workflows, reduce manual effort, and optimize resource utilization.

You bring:

  • The drive. You are strategic, results-oriented, and proactive. You are comfortable operating autonomously and take ownership of your accountabilities. You are committed to finding creative solutions that align with business goals. You are excited by the opportunity to elevate one of Canada’s most beloved loyalty programs and use CRM data to drive measurable outcomes for members and partners.
  • The marketing knowledge. You have progressive experience in customer communication and developing customized contact strategies. You may also be familiar with loyalty program dynamics and strategy. You understand how to align Customer Relationship Management (CRM) channel strategies to enhance customer and member engagement to increase loyalty. You possess a deep understanding of CRM principles and best practices, along with a proven track record of developing successful, targeted marketing campaigns and journeys that yield measurable results. You are logical and technical, able to clearly outline parameters and requirements for the Data and Development teams to build compelling campaigns.
  • The expertise. You are a data-driven storyteller with extensive experience designing, developing, and rolling out innovative and personalized channel marketing initiatives. You are genuinely excited about the possibilities of further elevating a well-loved loyalty program and driving tangible business outcomes through effective CRM channel strategies. You embody our value of thinking and acting in future-forward ways, continuously researching and exploring the ways the CRM landscape is evolving.
  • The technical skills. You have experience with CRM tools such as Salesforce Marketing Cloud or equivalent platforms. You are familiar with tools such as Excel, Tableau, and PowerBI and can confidently pull and analyze data and draw insights to make recommendations. You understand email and push notification best practices and apply a rigorous Quality Assurance process to all campaign elements.
  • The project management skills. You can balance priorities, change direction based on shifting needs, and manage multiple projects simultaneously. You have expertise in creating plans from end-to-end, managing tasks, timelines, budgets, resources, and communications. You have a results-oriented mindset and can set performance goals and metrics to validate member engagement and the effectiveness of marketing campaigns.
  • The interpersonal skills. You have exceptional communication skills, with the ability to deliver presentations to diverse audiences at various levels. You can nurture relationships across internal and external teams, gaining trust to influence decisions, and holding your own to champion your ideas. You have experience providing constructive feedback on creative elements, ensuring alignment with the overall channel strategy and campaign objectives, and during execution testing to refine and optimize campaign performance.

Join us.

We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.

Our values guide our work, and we consistently measure our progress against these principles.

  • Member Focus: We prioritize the needs and experiences of our members in everything we do.
  • Teamwork: We believe in the power of collaboration and working together to achieve our goals.
  • Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
  • Integrity: We uphold the highest standards of honesty and transparency in our actions.
  • Results Driven: We are committed to achieving outstanding outcomes and delivering value.
  • Passion: We are passionate about our work and dedicated to making a positive impact.

What you can expect from our interview process:

  • A virtual interview with a Talent Advisor discussing your interest in the role and the company and how you will make an impact as our new  Marketing Manager, Channel Strategy.
  • An interview with the Director, Channel Strategy, and another Manager, Channel Strategy to discuss how your experience aligns with the needs of the team and our partners.
  • An interview with the Executive Director of Marketing Delivery to learn more about our cross-collaborative work and campaign strategies.

Apply now.

If you have 70% of what we're looking for and 100% passion for the work we do, express your interest here. Please email us at and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

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Overview Languages

English

Education Experience On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting Responsibilities Tasks Supervision Experience and specialization Computer and technology knowledge Area of specialization Specialization/experience (business sales and services) Additional information Work conditions and physical capabilities Personal suitability Benefits Other benefits
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