131 Demand Generation jobs in Canada

Job Description

Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 50). We invite you to read our startup story to learn where we came from and where we’re going.

Read about our mission, story and values here.
To find out more about our perks, click here.
Some of our Blogs might help you get a better understanding of what we do here. You can find them all here.

Thriving at Rewind:

We embrace the fast-paced, ever-changing nature of startup life. If you love working with speed, agility, and creativity, you’ll feel right at home here. Here's what it takes to succeed with us:

• Team-First Mentality: We put teamwork at the core of everything we do, believing that we are better when we are together. Success is shared, and when the team wins, we all win.

• Performance-Driven Mindset: We are proactive, goal-oriented, and focused on delivering tangible, high-quality results. We go beyond meeting expectations - we aim to exceed them.

• Flexible Work-Life Approach: We encourage balance and understand the need to recharge. While we stay agile for urgent needs, we make sure there's time to recover and enjoy life.

• Customer Centricity: Our commitment to customers shapes everything we do. We listen, build relationships, and innovate - from our dedicated customer support team to our engineers, everyone at our company is focused on solving problems that matter most to our users.

• Taking Initiative: We value ownership and proactive problem-solving. We encourage team members to think creatively, take ownership, and lead improvements. Your ideas and actions drive our success.

• We Make Time for Fun: We work hard and make time to enjoy the journey. It’s not just about hitting milestones—it’s about making the experience rewarding along the way.

The Director, Demand Generation is responsible for leading Rewind’s demand generation strategy and team, driving integrated marketing campaigns that build brand awareness, generate qualified leads, and accelerate pipeline growth. Own ABM across the full funnel and PLG growth to build qualified pipeline and grow ARR. Lead a team of ABM and growth managers.

We’re seeking a strategic, data-driven leader who can balance high-level vision with hands-on execution. You’ll bring expertise in B2B SaaS demand generation, growth marketing, and business development, with a proven ability to make informed decisions using data. Success in this role requires strong cross-functional collaboration, exceptional communication skills, and the ability to deliver measurable impact.

• Set ABM and PLG strategy by segment and tier; own TAL governance and stage definitions.

• Build the growth operating system: playbooks, cadences, SLAs, and an experiment backlog; drive cross functional adoption.

• Orchestrate tiered account plays and the PLG lifecycle from acquisition to expansion; prioritize moves that advance deals.

• Own forecasting and targets for engaged accounts from MQAs to ARR; publish quarterly plans and reviews.

• Manage and allocate budget across tiers, channels, and experiments; shift spend based on account movement and ROI.

• Hire, coach, and hold the team accountable; set clear goals and performance standards.

• Work closely with Product Marketing to refine ICPs and align on target account lists.

• Partner with Content Marketing to develop high-value assets that fuel campaigns and enable Sales.

• Collaborate with internal stakeholders and web agencies to optimize website performance for demand generation.

• Leverage AI technologies to drive smarter targeting, dynamic personalization, and accelerated revenue impact.

• Analyze competitor strategies, acquisition performance, and customer insights to inform campaign decisions.

• Present regular performance reviews, highlighting pipeline impact and optimization opportunities.

• 5+ years in B2B SaaS marketing, with experience leading demand generation or growth marketing functions targeting enterprise audiences.

• Proven success designing and executing integrated, multi-channel campaigns across:

  • Digital advertising, SEM & paid social

  • Content marketing, blogs, and webinars

  • Website optimization, content syndication & direct mail

  • Email marketing, lead nurtures, and ABM programs

  • Event Marketing

• Strong knowledge of digital advertising strategies and performance measurement across channels.

• Experience cross-collaborating with a business development function and aligning lead qualification with Sales.

• Proficiency in leveraging AI-powered tools and analytics to optimize campaigns and accelerate pipeline growth.

• Skilled at collaborating with web agencies to develop, execute, and optimize website strategies that drive demand.

• Expertise with marketing automation, CRM platforms ABM tools, and lead management processes.

• Balanced thinker with creative problem-solving skills and a strong analytical mindset.

• Passionate about driving measurable results, performance optimization, and ROI.

• Ability to thrive in a fast-paced, dynamic environment, juggling multiple priorities.

• Bachelor’s degree in Marketing, Business, or related field; MBA or certifications are a plus.

• Knowledge of SaaS, cybersecurity and backup space is an asset.

How Rewind Will Support You
We know that enjoying the journey is just as important as reaching our goals. We work hard to create a positive, inclusive environment where fun and laughter are part of our everyday routine. We also offer a variety of benefits to support your success both at work and in your personal life which includes but is not limited to: 

• Flexible work hours

• Employee stock options

• Health benefits

• 3 weeks vacation

• 7 life leave days

• 2 Level Up days for professional development

• 1 volunteer day

• Summer Fridays and office closed during the holiday break in December

• Paid parental leave

• $5000/year professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)

• $1000/year wellness/home office allowance

Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We value how each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. We strongly encourage candidates of all different backgrounds and identities to apply.

Job Description

Join Us as Director, Demand Generation!

Are you ready to lead transformative, data-driven marketing campaigns on a global scale? At ORBCOMM, we’re looking for a strategic and hands-on Director, Demand Generation to join our high-performing Global Marketing team. If you're passionate about creating campaigns that deliver measurable results and collaborating across teams to drive pipeline growth, this is your opportunity to make a significant impact.

Why You’ll Love Working Here:

As Director, Demand Generation, you will report to the SVP of Global Marketing and play a critical role in scaling our global demand engine across multiple geographies and business units. This role blends strategy with execution—you’ll design and lead end-to-end campaigns, leverage marketing technology, and drive qualified pipeline for our global sales teams. You’ll collaborate with Sales, Product Marketing, Regional Leads, and Channel Partners to align messaging and strategy to pipeline goals.

With a flexible hybrid working schedule, you can enjoy the best of both worlds—engaging in-person collaboration at our Ottawa, ON, Galway, Ireland office, or Sterling, VA office while also enjoying the autonomy and comfort of remote work.

What You’ll Do:

• Build and execute global, multi-channel marketing campaigns across digital, email, paid media, and field programs to drive qualified pipeline.
• Apply data-driven optimization, A/B testing, and audience segmentation to improve campaign performance and ROI.
• Collaborate closely with Sales, Product Marketing, and Regional Leaders to ensure campaign alignment with revenue targets and market dynamics.
• Launch and manage co-marketing and lead-sharing programs with channel partners to support regional growth.
• Own the demand generation tech stack and campaign budget, including vendor management and performance reporting.
• Drive speed and efficiency in campaign development using AI tools and marketing automation platforms.
• Deliver regular campaign insights and pipeline attribution reporting to senior leadership.

Who You Are:

You are a strategic marketer with a passion for execution and delivering measurable impact. If you have:

• 10+ years of B2B technology marketing experience, with a strong focus on demand generation.
• Proven success building pipeline in complex sales environments.
• Deep experience with marketing automation and CRM systems—Salesforce and Pardot preferred.
• Strong analytical mindset and fluency in funnel metrics and campaign performance analysis.
• Experience working across global regions and tailoring campaigns to local markets.
• Ability to collaborate cross-functionally with internal teams and external partners.
• Prior experience in SaaS or IoT industries is highly desirable.

Then we want to meet you!  

About Us:

At ORBCOMM, we’re pioneers in IoT technology, that drives innovation and empowers our clients to make data-driven decisions. Our industry-leading solutions enable customers to boost productivity, streamline operations and increase their bottom line. With over 30 years of experience and the most comprehensive solution portfolio in the industry, we enable the management of millions of assets worldwide across diverse sectors including transportation, heavy industries, satellite, and maritime. Discover how ORBCOMM is transforming industries and unlocking the potential of data to drive meaningful change by visiting us at 

Ready to Join Us?

We believe that our people are our greatest asset. Your skills and passion can help us achieve remarkable things! If you’re seeking a thrilling career opportunity in a vibrant, growth-oriented environment, ORBCOMM is the perfect fit for you. 

We are committed to building a diverse and inclusive workplace and appreciate all applicants for their interest in joining our team. Only candidates selected for an interview will be contacted.  

At ORBCOMM, we are also dedicated to ensuring accessibility and are pleased to offer accommodations for individuals with disabilities upon request throughout all aspects of the selection process. 

Job Description

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

Relay is expanding our Demand Generation strategy as we head into a big 2026, and we’re looking for a customer- and data-obsessed Director of Demand Generation to lead and grow our team. In this role, you’ll own the strategy and execution of demand generation efforts that attract, engage, and convert high-quality leads, while building a distinct marketing-to-sales motion beyond our self-serve registration funnel.

You will partner closely with marketing (Product Marketing, Growth, Brand), Sales, RevOps, and Partnerships to align on go-to-market strategy, optimize lead conversion, and ensure your team’s programs drive measurable pipeline and revenue growth. This is an opportunity to shape a critical function at a fast-growing startup and directly influence how Relay scales its business.

If you're ready to lead and build a high-performing team, execute multi-channel strategies, and drive significant revenue growth, we want to hear from you!

What You’ll Be Doing

• Own the Demand Generation strategy, setting the vision and executing plans to acquire and convert qualified leads across multiple channels and industry segments

• Collaborate with marketing and GTM teams to drive alignment and deliver on performance goals

• Model lead generation and conversion plans in collaboration with Sales, RevOps, Data, and Finance

• Hire, mentor, and develop a high-performing Demand Generation team, fostering growth and professional development

• Lead the team to create memorable, educational programming that engages and inspires a repeat audience

• Drive leads, pipeline, and revenue growth using multi-channel strategies, including paid, partnerships, email, content, events, webinars, and ABM

• Own KPIs such as MQLs and pipeline, monitoring and optimizing campaigns via Salesforce, Marketo/Hubspot, Metabase, Google Analytics, and other tools

• Champion customer empathy and deep understanding of user workflows to inform messaging and campaigns

• Identify and nurture co-marketing partnerships that drive long-term funnel growth

Who You Are

• You have 10+ years of marketing experience, including 6+ years in Demand Generation

• You have owned end-to-end Demand Generation strategy: setting strategy, building lead models, managing teams, establishing handoffs, executing programs, and reporting performance

• You have a proven track record of driving meaningful B2B lead-generation growth, implementing programs that multiply pipeline and market engagement

• You have deep experience collaborating cross-functionally with Sales, Data, RevOps, and Partnerships, building strong relationships to achieve go-to-market alignment

• You have hands-on experience managing multi-channel marketing campaigns (online and offline) with a strong grasp of digital marketing strategies

• You prioritize understanding customer needs deeply and instill this customer focus in your team

• You are creative and a strong storyteller, generating campaign ideas that inspire the market

• You are revenue-driven, adept at testing, analyzing, and optimizing campaigns to improve lead quality and efficiency

• You leverage data to uncover insights that drive strategy and execution

• You are proficient in marketing tech stacks, including Salesforce, Google Analytics, Adwords, Hubspot, CMS platforms, lead nurturing, and landing page software

Bonus Points

• You have joined a company in its early stages and helped it scale

• You have experience working on a product with PLG/self-serve components of the funnel

• You are skilled in SMB marketing, with specific expertise in fintech

Our Commitment to You

• Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. 

• Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.

• Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.

• Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.

• Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.

• Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.

• Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. 

• Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.

• Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

The Interview Process

• Stage 1: A 30-minute Google Meet intro call with the VP of Growth and Marketing

• Stage 2: A 45-minute Google Meet experience deep dive with the VP of Growth and Marketing

• Stage 3: A 60-minute in-person interview with a member of the Leadership team

• Stage 4: A take-home case study followed by a 60-minute Google Meet video call with our Marketing team

Why Relay Might Be the Perfect Fit For You

• You push relentlessly for reinvention: You’re built to constantly ask, “How can this be better?” Change excites you and you drive it. 

• You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.

• You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.

• You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. You’re excited about  stepping into the unknown and navigating new terrain to create something better alongside your team. 

• You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself. 

• You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.

• You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results — together.

• You’re here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too.

Our Promise

We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take chances, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.

What’s Important to Us:

Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit.

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.

Job Description

Salary:

About Burai:

Burai is redefining what it means to work with AI. Our results-first AI agents learn directly from the flow of work, automatically agentify repetitive steps into Digital Specialists and deliver measurable ROI from day one. We help organizations unite, understand, and automate without complex coding, process mapping, or endless workflow discussions. At Burai, youll be joining a team thats changing how businesses experience AI automation.

About the Role:

Were looking for a data-driven, creative and results-oriented Demand Generation Manager to own and scale our multi-channel growth engine. This role is perfect for someone who thrives at the intersection of strategy, execution, and analytics who wants to build and experiment with programs that generate high-quality leads, nurture prospects across the lifecycle and accelerate revenue.

Key Responsibilities:

• Strategy & Planning: Develop and execute the overall demand generation strategy aligned with company goals, growth targets, and sales objectives.
• Channel Ownership: Manage and optimize campaigns across digital channels, including PPC, SEO, CRO, email, paid social, sponsorships and emerging channels.
• Paid Media Management: Own the strategy, execution, and optimization of all paid channels, ensuring strong ROI and pipeline contribution.
• Lifecycle Marketing: Design and manage multi-channel lifecycle programs that engage, nurture, and convert prospects at every stage of the funnel.
• AI-Powered Automation: Leverage AI-driven tools and workflows to improve targeting, campaign personalization, lead scoring, and marketing efficiency.
• Technology & Operations: Manage marketing technology stack (automation, CRM integrations, attribution tools, reporting systems) to ensure campaigns run efficiently and data flows seamlessly.
• Performance & Analytics: Analyze performance data to measure effectiveness, report on KPIs, and make data-driven recommendations for continuous improvement.
• Budget Management: Develop and manage campaign budgets, allocate spend across channels, and optimize investment for maximum impact.
• Cross-Functional Alignment: Partner closely with Sales, Product Marketing, and Content teams to ensure demand programs are aligned with messaging and business priorities.

Qualifications:

• 4+ years of experience in demand generation, growth marketing, or digital marketing.
• Proven success in managing paid acquisition channels with strong ROI.
• Hands-on experience with relevant marketing software, automation platforms and Salesforce.
• Strong analytical skills with the ability to interpret data, derive insights, and present findings clearly.
• Demonstrated ability to manage budgets, prioritize, and execute across multiple channels simultaneously.
• Strong project management skills with experience running integrated campaigns end-to-end.
• Experience leveraging AI-driven marketing tools and automation to increase efficiency and campaign effectiveness is a strong plus.
• A test-and-learn mindset with a passion for optimization and growth.

What We Offer

• Opportunity to own and scale demand generation in a high-growth environment.
• Collaborative, fast-moving culture with a focus on results.
• Competitive compensation, benefits, and growth opportunities.
• A chance to be at the forefront of AI innovation and automation, shaping the future of how businesses work.

Amilia is transforming the recreation and activities market with its innovative, purpose-built SaaS platform. Designed for municipalities, community centers, nonprofits, businesses, and recreation organizations, Amilia SmartRec™ streamlines operations, optimizes facility management, and simplifies program and membership management. 

Since 2009, Amilia has been on a mission to revolutionize how communities connect and participate in activities. By combining cutting-edge technology with deep industry expertise, the software empowers organizations to manage registrations, memberships, facilities, and finances more efficiently while enhancing community engagement. 

Over 1,500 organizations across 6,600 locations in North America rely on Amilia to serve 4.5 million participants and process $750M in transactions annually. 

Caring is at the core of Amilia’s culture: for customers, tailored products, and colleagues alike. Driven by an entrepreneurial spirit and a passion for innovation, this mindset shapes everything we do. 

We’re looking for a data-driven, results-oriented Manager of Demand Generation to lead and scale our growth initiatives. You’ll oversee a high-performing team and work closely with the Director of Marketing to design, execute, and optimize programs that generate pipeline and drive revenue growth. 

The ideal candidate is both a strategic thinker and hands-on operator, with proven expertise in PPC, SEO, Account-Based Marketing (ABM), HubSpot marketing automation, and AI-driven marketing performance. You’ll focus on improving funnel efficiency, increasing conversion rates, and inspiring your team to deliver measurable impact. 

Leadership & Collaboration  

• Lead, mentor, and support a team of demand generation contributors. 

• Own the full employee experience: recruitment, onboarding, coaching, performance management, and career growth. 

• Ensure alignment on goals, priorities, and execution across the team. 

• Partner with Sales to align on target accounts, lead quality, and follow-up processes. 

• Collaborate with Marketing and Creative teams to deliver integrated campaigns that fuel awareness and demand. 

Strategy Development & Performance Measurement  

• Define KPIs and benchmarks for demand generation efforts. 

• Track and analyze campaign performance, sharing insights and recommendations to improve ROI. 

• Build integrated demand generation strategies leveraging PPC, SEO, ABM, email, content marketing, and AI-driven solutions. 

• Align programs with business objectives to maximize pipeline contribution. 

HubSpot Marketing Operations  

• Own HubSpot workflows, lead scoring, segmentation, and reporting. 

• Optimize marketing automation for scale and accuracy. 

Email Marketing & Lead Nurturing  

• Oversee email campaigns and automated nurture streams to move leads through the funnel. 

• Leverage AI-driven personalization and predictive analytics to boost engagement and conversions. 

SEO & Content Optimization  

• Lead organic growth initiatives through on-page, off-page, and technical SEO. 

• Partner with content teams to optimize search visibility and traffic quality using AI insights. 

ABM Execution  

• Oversee account-based marketing programs to engage priority accounts. 

• Ensure strong alignment with Sales on target accounts and messaging. 

TrustFlight is an innovative aviation software company that specializes in developing cutting-edge AI, digital workflow and analytics applications for the aviation industry. Our software empowers many of the world’s airlines, airports, and aviation service providers to enhance safety, optimize their operations and improve overall efficiency.

️ Our Mission : To revolutionize aviation by delivering digital workflow solutions that enhance safety, streamline operations, and inspire confidence across the industry.

️ Impact : Over 200,000 users rely on our systems daily, making aviation safer and more efficient.

️ Core Values : Guided by integrity, responsibility, innovation, and excellence, we are committed to empowering our partners to operate with confidence.

Join us in shaping the future of aviation and making an impact through technology.

We are looking for a Demand Generation Manager to drive growth marketing! The Demand Generation Manager plays a pivotal role in owning SEO, paid media, and marketing automation to attract and convert leads. You'll get to experiment with campaigns, analyze data to optimize performance, and collaborate with sales to fuel the pipeline. From running A/B tests and fine-tuning ad strategies to crafting high-impact SEO initiatives, you'll have the freedom to test, learn, and scale what works. This role reports to the Senior Marketing Director and works within the Marketing Centre of Excellence (COE).

If you love digging into data, optimizing for growth, and staying ahead of marketing trends, this role offers the perfect mix of strategy, creativity, and hands-on execution—plus, you’ll help shape the future of aviation tech!

Core Responsibilities

• Create, oversee, and optimize paid marketing campaigns across multiple channels to achieve company-aligned OKRs.

• Develop and implement data-driven strategies to enhance campaign performance, improve ROI/ROAS, and accelerate customer acquisition.

• Monitor and analyze key performance metrics, preparing actionable reports to guide decision-making and communicate results.

• Lead website optimization efforts, ensuring improved conversion rates and an enhanced user experience.

• Develop and execute comprehensive SEO strategies to drive traffic growth and lead conversions.

Marketing Technology & Automation

• Support the maintenance and optimization of marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems to track leads and measure performance.

• Assist in managing and optimizing lead nurture workflows and segmentation strategies.

Collaboration & Alignment

• Work closely with sales teams to ensure alignment on lead generation goals and handoff processes.

• Work closely within Marketing COE to distribute SEO-optimized assets that drive traffic and conversions.

Industry & Best Practices

• Stay ahead of industry trends, tools, and best practices in performance marketing.

• Ensure all campaigns and initiatives align with company standards and regulatory requirements.

Additional Responsibilities

• Assist in planning and promoting virtual and live events to drive lead acquisition and engagement.

Job Description

The Demand Generation & Content Specialist drives qualified pipeline growth by creating and executing vertical campaigns and coordinating industry events, while producing commercial-specific content assets such as case studies, white papers, and customer success stories. This role blends campaign execution with content creation to fuel both acquisition and retention. It requires someone who can think strategically, execute hands-on, and collaborate cross-functionally with Sales, Product, and Data teams to deliver measurable results, while leveraging technology and AI to optimize targeting, content performance, and campaign efficiency.

? A DAY IN THE LIFE

• Plan and execute demand generation campaigns across verticals

• Manage industry events, expos, and partnerships to drive leads

• Develop commercial-specific content (case studies, white papers, playbooks, testimonials)

• Run ABM pilots and maintain a campaign calendar aligned to sales priorities

• Launch loyalty campaigns and customer programs to support retention

• Optimize landing pages and engagement in partnership with Digital Specialists

• Ensure campaign inputs flow into nurture journeys with Automation Specialists

• Use data-driven insights to test, optimize, and refine campaigns and content

• Oversee end-to-end campaign delivery (concept → execution → reporting)

• Leverage AI for automation, content creation, and performance optimization

? KPIs / SUCCESS METRICS:

• MQL volume generated by campaigns and events
• Campaign response rates (CTR, engagement, form fills)
• ABM engagement metrics (open rates, meeting booked)
• Contribution to SQL pipeline
• Event ROI (leads generated, CAC efficiency)

? WHAT YOU BRING TO THE TABLE

• 2–4 years in B2B demand generation, content marketing, or campaign management

• Skilled in multi-channel B2B targeting (email, events, social, digital, ABM)

• Strong content development (case studies, white papers, sales collateral)

• Data-driven; adept at interpreting insights to guide decisions

• End-to-end campaign ownership (concept → execution → reporting)

• Hands-on with ABM tools and CRMs (Salesforce, HubSpot, etc.)

• Effective cross-functional collaborator (Sales, Product, Data)

• Proficient with AI and automation tools for marketing

Salary Range: $70,000 – $80,000 per annum
(Actual salary offered will be commensurate with education, experience, and internal equity.)
We offer a competitive Total Compensation Package designed to support your financial, personal, and professional well-being. This includes:

• Participation in our Company Profit Sharing Program of up to 8% of base salary
• Eligibility for a Sales Incentive/Bonus Program for revenue-generating roles, based on performance and role criteria
• Comprehensive Extended Health and Dental Benefits
• Generous Paid Time Off, including annual vacation and personal days
• Hybrid Work Environment, offering flexibility to work both remotely and from our corporate offices
• Professional Development Opportunities to support ongoing career growth
• Access to Health and Wellness Programs, including gym facilities at our Vancouver head office

• Pre-Screen – Let’s talk about your experience, goals & excitement for this role!
• Interviews – Two or more interviews with different team members, including structured competency & scenario-based questions
• References & Background Check
• We use audio recording transcription for our interview practices ?

Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times? Take a sneak peek into why that is, here: (YouTube) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.

#1-800-GOT-JUNK?

Job Description

Marketing Demand Generation Specialist

Who We Are:

Quadbridge is a fast-growing North American IT solutions provider, empowering businesses to navigate complex challenges daily, through strong partnerships with leading technology providers and close collaboration with our team and customers. With locations in Kitchener, Montreal and Vancouver, we strive to create an energetic, fun workplace where ambitious, like-minded teammates collaborate, innovate, and thrive as we continue to grow our national footprint.

We are Quadbridge. See how we're building tomorrow's solutions, together.

About the Role

We are seeking a Marketing Demand Specialist to join our team! This role reports to the Senior Marketing Manager and is responsible for generating and nurturing qualified leads across the buyer journey, from new logo acquisition to account expansion. You will play a key role in helping Quadbridge expand its market share, increase visibility and credibility, and strengthen our position in the industry.

Key Responsibilities

• Plan and execute integrated demand generation campaigns across digital, email, and outbound channels.
• Manage lead scoring, nurturing workflows, and database segmentation to increase conversion rates.
• Collaborate with sales to define MQL criteria, ensure lead handoff, and optimize pipeline contribution.
• Design marketing plays aimed at growing existing accounts, including upsell, cross-sell, and renewal support.
• Manage marketing automation and CRM tools (HubSpot) to ensure accurate data and attribution.
• Support content personalization and ABM (account-based marketing) initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)

• 3+ years in demand generation, digital marketing, or marketing operations, preferably in B2B technology or professional services.

• Proficiency with marketing automation and CRM platforms

• Strong understanding of lead scoring, nurturing, and campaign attribution.

• Familiarity with ABM strategies and content personalization tools.

• Proven ability to partner with sales teams to align on lead qualification, pipeline goals, and account growth strategies.

• Ability to design integrated campaigns across multiple channels (email, digital, outbound) that drive measurable results.

• Excellent written and verbal communication skills with the ability to tailor messaging to different audiences.

• Strong project management abilities to manage multiple campaigns simultaneously, on time and within budget.

Why Quadbridge:

• Invest in Your Future – Benefit from our RRSP program to help you plan ahead
• Grow With Us – Take advantage of ongoing professional training and development opportunities.
• Comprehensive Coverage – A complete health, dental, life, STD and LTD insurance plan
• Top-Tier Equipment – We provide everything you need to do your best work.
• A Vibrant Workplace – Join us for monthly social and team building events.
• Perks You'll Love – In our Montreal office, enjoy an onsite chef and gym.
• Stay Connected – Receive a phone allowance to keep you plugged in.
• Bring Your Best Friend – Our offices are pet-friendly!

Quadbridge is an equal opportunity employer, committed to diversity and inclusion in compliance with the Canadian Human Rights Act and Employment Equity Act. If you require accommodations under the applicable Canadian laws during the interview process, please inform us, and we will ensure your needs are met

Job Description

Marketing Demand Generation Specialist

Who We Are:

Quadbridge is a fast-growing North American IT solutions provider, empowering businesses to navigate complex challenges daily, through strong partnerships with leading technology providers and close collaboration with our team and customers. With locations in Kitchener, Montreal and Vancouver, we strive to create an energetic, fun workplace where ambitious, like-minded teammates collaborate, innovate, and thrive as we continue to grow our national footprint.

We are Quadbridge. See how we're building tomorrow's solutions, together.

About the Role

We are seeking a Marketing Demand Specialist to join our team! This role reports to the Senior Marketing Manager and is responsible for generating and nurturing qualified leads across the buyer journey, from new logo acquisition to account expansion. You will play a key role in helping Quadbridge expand its market share, increase visibility and credibility, and strengthen our position in the industry.

Key Responsibilities

• Plan and execute integrated demand generation campaigns across digital, email, and outbound channels.
• Manage lead scoring, nurturing workflows, and database segmentation to increase conversion rates.
• Collaborate with sales to define MQL criteria, ensure lead handoff, and optimize pipeline contribution.
• Design marketing plays aimed at growing existing accounts, including upsell, cross-sell, and renewal support.
• Manage marketing automation and CRM tools (HubSpot) to ensure accurate data and attribution.
• Support content personalization and ABM (account-based marketing) initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)

• 5+ years in demand generation, digital marketing, or marketing operations, preferably in B2B technology or professional services.

• Proficiency with marketing automation and CRM platforms

• Strong understanding of lead scoring, nurturing, and campaign attribution.

• Familiarity with ABM strategies and content personalization tools.

• Proven ability to partner with sales teams to align on lead qualification, pipeline goals, and account growth strategies.

• Ability to design integrated campaigns across multiple channels (email, digital, outbound) that drive measurable results.

• Excellent written and verbal communication skills with the ability to tailor messaging to different audiences.

• Strong project management abilities to manage multiple campaigns simultaneously, on time and within budget.

Why Quadbridge:

• Invest in Your Future – Benefit from our RRSP program to help you plan ahead
• Grow With Us – Take advantage of ongoing professional training and development opportunities.
• Comprehensive Coverage – A complete health, dental, life, STD and LTD insurance plan
• Top-Tier Equipment – We provide everything you need to do your best work.
• A Vibrant Workplace – Join us for monthly social and team building events.
• Perks You'll Love – In our Montreal office, enjoy an onsite chef and gym.
• Stay Connected – Receive a phone allowance to keep you plugged in.
• Bring Your Best Friend – Our offices are pet-friendly!

Quadbridge is an equal opportunity employer, committed to diversity and inclusion in compliance with the Canadian Human Rights Act and Employment Equity Act. If you require accommodations under the applicable Canadian laws during the interview process, please inform us, and we will ensure your needs are met