317 Digital Marketing Director jobs in Canada

Are you a digital marketing dynamo looking to elevate your career in the real estate industry?**

Join the Remax President Realty team and make your mark with one of the most respected names in the business

About Us

At Remax President Realty, we pride ourselves on excellence, innovation, and delivering top-tier services to our clients. We are seeking a passionate and creative Online Marketing Specialist to take our marketing strategies to new heights.

What You'll Do

• Develop and execute dynamic online marketing campaigns tailored to the real estate market.

• Manage social media platforms, creating engaging content that drives audience growth and interaction.

• Optimize SEO strategies to ensure maximum visibility for our listings and brand.

• Analyze metrics and generate actionable insights to improve campaign performance.

• Collaborate with the team on innovative ideas to grow our online presence.

What We're Looking For

• Proven experience in online marketing, preferably in the real estate or related industries.

• Expertise in social media management, digital advertising, and content creation.

• Strong analytical skills and familiarity with tools like Google Analytics, HubSpot, etc.

• Excellent communication and teamwork abilities.

• Creativity, adaptability, and a passion for marketing.

Why Join Us?

• Work with a supportive and dynamic team that values your ideas.

• Opportunities for professional growth and development.

• Competitive salary and benefits package.

• Make a direct impact on the success of a leading real estate brand.

How to Apply

If you're ready to drive our digital presence to new heights, we want to hear from you

Send your resume and portfolio to

or apply directly through LinkedIn.

Find Your Limitless with Reliance
By joining Reliance as a Director, Digital Marketing & E-commerce , you’ll become an important Team Member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless – join us!
The Director Digital Marketing & E-commerce is responsible for delivering Leads, Revenue growth and Technology enhancements across all lines of business including heating & cooling (HVAC), water heaters, water purification, plumbing, electrical, smart home and EV chargers. We are looking for a self-starter leader with a passion to engage consumers and an ability to create initiatives that drive growth through new technologies and competitive online offerings. The Director leads a team of 8 and owns the relationships with Website agency, SEO agency, Hosting provider, Salesforce and Lifecycle marketing agency. Collaboration with Product Management, Strategy, Marketing Communications, Call Center and Sales teams is a key aspect of the role. The selected candidate will play a key role in transforming the company by leading the creation of a new sales channel: E-commerce.
What will you do?
Lead a high-performance team of 8 direct reports across Content and Organic social, SEO, Websites development and analytics, Online promotional content, E-commerce and Lifecycle marketing.
Create leading edge analytics and a culture of experimentation deriving insights and actions that result in improved leads conversion and Revenue.
Drive Growth through effective customer journeys, continuous A/B testing and relevant in the moment online promotions.
Launch and manage E-commerce
Explore the creation of an App as a new product or service
Be the marketing key contact in the development and launch of new CRM
What do you bring?
Postsecondary education in Business or Marketing and equivalent work experience
Minimum 10 years of experience in a marketing management capacity within a customer driven business.
Expertise in SEO, SEM, Digital Design, Lifecycle Marketing and Web Development
Understanding of digital infrastructure across Website, MarTech applications, and CRM
Experience managing websites designed for lead generations
Good balance between creative & analytics skillset. Right brain and left-brain balance
Commercially oriented, digitally savvy
Persuasive communication skills (articulate, confident)
Highly analytical – A strong critical thinker and problem solver. Can translate data insights into actionable strategies that drive a direct business benefit
Excellent project and priorities management skills
Passionate, energetic and adaptable
Experience leading a team, driving collaboration, and influencing without authority
Ability to adapt to a dynamic environment, agile mindset and approach
Able to work in a fast-paced environment.
Nice to Have(s)
P&L management – either owned it or has knowledge of
E-commerce experience
Why Reliance?
As a leader in home services and energy efficient solutions for over 60 years, Reliance Home Comfort (Reliance) is committed to being the Destination of Choice by delivering exceptional experiences for customers seeking comfort and team members seeking a rewarding, inclusive workplace. With over 2 million customer relationships, Reliance is a trusted source and has become one of Canada’s largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home, electrical, and EV chargers. Headquartered in Toronto, Reliance employs a workforce of over 2,700 Team Members across 28 branches in Canada and two locations in the United States. Reliance has been certified as a Great Place to Work in 2024 and has been recognized as one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital, for eight consecutive years since 2016. Reliance remains focused on sustainability, workplace safety, diversity, inclusivity, and prudent governance.
Reliance Home Comfort is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds including minorities and those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
For more information, please visit

Job Description

Having recognized the advantages of remote work, such as improved employee morale, increased productivity, and positive impacts on both employee wellbeing and the environment, we are proud to be a digital-first company. Our digital-first work environment, combined with our conveniently located offices and collaborative workspaces, provides our team with the freedom and flexibility to work in the most productive way for them.

Tecsys is a fast-growing innovator offering supply chain solutions to industry leading healthcare systems, hospitals, and pharmacy businesses to distributors, retailers, and 3PLs. We work with industry leaders to transform their supply chains through technology. If you thrive on tackling interesting challenges with continuous learning opportunities, then Tecsys could be a good fit for you!

Tecsys is seeking a visionary Digital Experience & Growth Marketing Leader to architect and execute a global digital strategy that fuels pipeline generation, enhances brand visibility, and enables data-informed go-to-market (GTM) decisions.

This role is ideal for a digital leader with 10+ years in a high-growth B2B SaaS environment , passionate about shaping buyer-centric experiences through AI-driven strategies , modern marketing operations, and performance excellence.

Key Responsibilities

Global Digital Strategy & Website Experience

• Lead the evolution of Tecsys.com into a globally scalable , high-conversion platform with localized experiences tailored to regional personas and buyer behaviors.
• Guide digital expansion into international markets, ensuring cultural relevance, language optimization, and scalable UX infrastructure.

Performance Marketing & Funnel Acceleration

• Drive AI-enabled, full-funnel performance strategies across paid media, SEO, and digital channels to maximize reach, relevance, and pipeline velocity.
• Co-develop digital-first campaign frameworks that align with ICPs, market segments, and key buying stages in partnership with Demand Gen and Product Marketing.

AI-Driven MarTech & Generative Search

• Oversee the evolution of the MarTech stack with a focus on AI-powered capabilities that drive automation, personalization, and orchestration.
• Strengthen Tecsys’ presence in AI-enabled search environments (e.g., Google SGE, Bing Copilot, ChatGPT) by aligning content architecture with intent-based discoverability.
• Enhance cross-platform connectivity (MAP, CRM, CMS, analytics) to enable agile GTM execution and campaign attribution.

GTM Strategy & Buyer Journey Advisory

• Act as a strategic partner to Product, RevOps, and Sales by mapping digital behaviors and campaign data to buyer journeys and conversion paths.
• Deliver insight-driven recommendations that shape GTM strategy, messaging frameworks, and content sequencing across industries and verticals.
• Build scalable campaign architecture using real-time signals, firmographics, and behavioral intent data.

Team & Agency Leadership

• Lead a growing internal team of digital and marketing operations specialists.
• Bring extensive experience managing multiple external agencies , including media, creative, development, and SEO/SEM specialists—ensuring accountability, consistency, and performance.
• Foster a high-performing, agile culture grounded in experimentation, iteration, and business alignment.

Requirements

• 10+ years of experience in high-growth B2B SaaS marketing , with deep expertise in digital strategy, performance marketing, and marketing operations
• Demonstrated success leading AI-driven digital strategies across global web, SEO, paid, and MarTech ecosystems
• Experience mapping data insights to buyer journeys , driving personalization, sequencing, and conversion
• Proven track record managing multiple external agencies across functions (web, media, SEO, content)
• Strong grasp of SEO/SEM, campaign design, and marketing analytics tied to pipeline and revenue
• Deep knowledge of modern MarTech platforms (e.g., HubSpot, CRM systems, SEMRush, Zoominfo, etc.)
• Skilled in cross-functional influence and collaboration, particularly with GTM, Sales, and Product Marketing
• Strategic thinker with a bias toward action, innovation, and continuous optimization

We understand that experience comes in many forms and that careers are not always linear. If you don't meet every requirement in this posting, we still encourage you to apply.

At Tecsys, we are committed to fostering a diverse and inclusive workplace where all employees feel valued, respected, and empowered. We believe that diversity drives innovation and strengthens our ability to deliver exceptional solutions. We welcome and encourage applicants from all backgrounds, experiences, and perspectives to join our team.

Tecsys is an equal opportunity employer. Accommodation is available for applicants selected for an interview.

NB: if you are applying to this position, you must be a Canadian Citizen or a Permanent Resident of Canada, OR , have a valid Canadian work permit.

Are you ready to merge digital plant data management concepts with the latest cutting-edge technologies and approaches?

As a BIM Digital Strategy Consultant, you'll advise on and shape transformative projects that modernize nuclear power plant operations, maintenance, engineering, and project delivery. You'll guide the adoption of digital tools powered by Building Information Modelling (BIM) principles, helping clients unlock the full value of their data. Through this work, you'll drive first-of-their-kind solutions that set the standard for the industry's digital future.

Location: Hybrid (Travel to client site as required by project needs).

Salary Range: $120-150k (Exact compensation may vary).

• Partner with clients to understand their operational priorities and advise on digital engineering strategies that align with long-term business objectives.

• Shape digital transformation roadmaps, ensuring the effective integration of industry-standard BIM and digital engineering platforms such as AVEVA, Hexagon, Bentley, Autodesk, and others.

• Collaborate with cross-functional teams to design and implement multi-year strategies that modernize engineering, operations, and project delivery through digital technologies.

• Lead design reviews and facilitate alignment meetings with internal and external stakeholders, ensuring successful strategy adoption and execution.

• Evaluate market trends, assess emerging tools related to Digital Twins and BIM, and advise clients on their practicality and strategic fit.

• Contribute to business development by supporting the preparation of proposals, strategic work plans, and long-term project roadmaps.

• Strong knowledge of industry-standard BIM and Digital Transformation platforms (e.g., AVEVA, Hexagon, Bentley, Autodesk) and the ability to advise on their strategic application in complex projects.

• Expertise in evaluating, standardizing, and governing structured and unstructured data to ensure it can be effectively leveraged across digital platforms with attention to usability and stakeholder adoption.

• Experience guiding the strategic implementation of BIM and digital engineering platforms across both brownfield and greenfield environments.

• Practical understanding of key information management standards (e.g., CFIHOS, UK BIM Standards PAS 1192, ISO 19650 Series) and exchange methods (IFC, DEXPI, COBie), with the ability to translate these into governance frameworks and best practices.

• Proven ability to influence stakeholders, shape digital strategies, and drive alignment across cross-functional teams.

• Must be legally eligible to work in Canada.

Is NPX right for you?

• Do you have an intellectual curiosity that causes you to explore, experiment and build?
• Do you like working with cutting edge technology to find solutions or opportunities that push up the innovation curve?
• Do you enjoy working in an open-concept start-up environment where collaboration, diversity, and knowledge sharing are key values?
• Are you seriously passionate about giving back and supporting your community?

About us

NPX was founded on the premise that innovation is the most important key to sustaining the nuclear energy industry. We source, implement, and integrate innovative technologies to make things better at nuclear power plants. We think differently and work differently. We are customer obsessed rather than competitor focused, passionate for innovation, long-term thinking and committed to operational excellence. We are a family, driven by the excitement of building technologies, inventing products, and providing services that change lives and give back to our community.

At NPX we are committed to building a warm, inclusive, and diverse environment. We believe that people do their best work when they feel safe, empowered, and supported.

To this end, we offer an excellent compensation and benefits package including:

• High-growth position in the early stage of a scaling company
  Competitive salary + benefits package
  Career Growth & Development Program
  Flexible vacation and work model- NPX Days Off
• Company-wide days off to reset and recharge
  Professional Development Fund
  Competitive Maternity & Parental Leave
  Focus on Mental Health
  Investing in your Future with a RRSP Plan
  A company culture built on trust, autonomy, and independence- Volunteer and Fun Events
  Referral Rewards- Enjoy our welcome NPX Swag

Job Description

Who are we?

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. 
 

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.

Job Summary
The Senior Principal of Digital Strategy is accountable for ensuring the Digital and Innovation Organization (DIO) has a clear, actionable digital strategy – and that we are making consistent progress against it. This leader drive alignment across DIO and business functions, facilitates execution of strategic initiatives, and ensures key decisions are made to keep momentum. They act as the connective tissue across teams, breaking down barriers, accelerating outcomes, and capturing value from our most critical priorities. This work ensures that digital investments are align to enterprise and functional goals, delivering measurable impact.

Responsibilities

Strategy & Alignment

• Define, evolve, and continuously refine the digital strategy in partnership with DIO leadership team

• Ensure strategy goals are clearly articulated, aligned, and understood across teams

• Facilitate alignment between enterprise, DIO and functional strategies to ensure priorities are connected and resourced

• Serve as a strategic partner and sounding board to senior leaders to ensure focus, tradeoffs, and execution clarity

Execution Enablement

• Drive progress on strategic initiatives by removing roadblocks, clarifying ownership, and accelerating decisions

• Monitor progress on functional and enterprise goals tied to the digital strategy and intervene where needed

• Coordinate across stakeholders to maintain momentum, ensure accountability, and sustain deliver cadence

• Ensure all employees across DIO have aligned their individual goals to DIO goals and objectives

Value Realization & Performance

• Establish and oversee mechanisms to track progress against digital priorities, OKRs, and value outcomes

• Translate strategy into measurable goals and facilitate regular reporting to senior leaders

• Ensure digital initiatives are delivering expected value and enabling broader functional success

• Capture learning, codify best practices, and enable continuous improvement across programs and workstreams

Leadership & Influence

• Act as trusted advisor to the DIO leadership team, helping shape decisions, priorities, and strategic direction

• Foster culture of accountability, clarity, and follow through across all digital and transformation efforts

• Champion collaboration and cross functional alignment across domains, programs, and platforms.

Qualification

• 10+ years of experience in digital strategy, IT leadership, or transformation roles

• Proven success driving alignment, execution, and measurable progress on enterprise initiatives

• Strong grasp of digital trends and modern delivery methods (AI,ML, agile, product-led, etc.)

• Experience driving technology transformation across a global workforce

• Bachelor’s or Master’s degrees in relevant field such as Computer Science, Business or Information Systems

Skills & Attributes

• Strategic thinking and ability to translate vision into actionable plans

• Deep understanding of Digital and technology

• Strong analytical and problem-solving skills, with a data-driven approach to decision making

• Skilled facilitator and influencer across technical and non-technical audiences

• Outcome oriented with strong business acumen

• Collaborative leader who builds trust and drives alignment

• Superior communication and interpersonal skills

• Experience of performance metrics and reporting

• Ability to influence change across large organizations

• Deep understanding of business and IT strategy alignment

The targeted pay range for this position in the following location is / locations are:

Canada - Toronto Office TRO : 157,000 - 235,000 CAD / Annual

United States - Dallas Infomart Office DAI : 155,000 - 233,000 USD / Annual

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Equinix Benefits

As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.

Employee Assistance Program : An Employee Assistance program is available to all employees.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. 

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your Opportunity

BDO Canada’s Management Consulting Practice is a national advisory team that helps clients address complex business challenges and achieve meaningful transformation. Join BDO’s fast-growing Digital Strategy & Transformation practice and help Canadian organizations unlock the power of digital/data/AI technologies to drive scale, improve performance, get access to insights, gain competitive advantage and become future-ready.

Our team advises and partners with clients to develop strategies, design future-ready operating models, ensure effective planning, drive organizational change, and implement practical solutions centered around digital, data, and AI solutions. Our ambition is “end-to-end” enablement, from the initial stage of strategy development to effective design of the transformation, to the successful adoption of new digital, data & AI capabilities.

We are looking for a Consultant who is passionate about solving business problems and enjoys engaging with business and technology leaders to help shape the future of their organizations. The selected candidate will own the following responsibilities:
Deliver various digital strategy client engagements (i.e. understanding/prioritizing needs, identifying and evaluating opportunities)
Prepare proposals to win new client work across different industries and practices
Perform data collection and analysis, partake in stakeholder interviews and client discovery sessions, among other value-added tasks to support the development of creative solutions
Establish and maintain a strong relationship with clients and colleagues, delivering high quality, professional, and responsive service
Effectively communicate with clients and team members regarding project progress & associated activities
Act as a thought partner internally and externally - bringing forward new ideas, frameworks, and points of view.
Develop domain knowledge and support the creation of IP and best practices for the practice.
Remain up to date on technology & industry developments, both current and future, leveraging those insights to bring fresh ideas to solve our client’s unique problems.

How do we define success for your role?
You demonstrate BDO's core values through all aspects of your work: Integrity, Respect, and Collaboration
You understand your client’s industry, challenges, and opportunities and clients describe you as a positive professional who delivers high quality work
You identify, recommend, and are focused on effective service delivery to your clients
You share in an inclusive and engaging work environment that develops, retains, and attracts talent
You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
You grow your expertise through learning and professional development

Your experience and education
University degree in Business, Computer Science, Engineering, Management, or another related field.
Previous experience in consulting or technology, with a passion for client-facing consulting work
Understanding of digital strategy principles, data and analytics capabilities, and AI applications in business.
Strong ability to conduct business process analysis and develop recommendations to effectively respond to our clients' challenges, plan and manage mandates, develop new approaches and concepts in their area of expertise, and participate in service business development initiatives
Comfortable working in fast-paced, ambiguous, client-driven environments
Ability to diagnose project issues, build solutions, and draft impactful communications for clients
Strong oral and written communication skills
Naturally curious and passionate about technology and innovation and display strong problem solving and leadership skills

Why Join BDO’s Digital Strategy Transformation Practice?
Shape the future: Work with a collaborative team of experts on meaningful, high-impact transformation programs
Accelerate your career: Exposure to diverse clients, leadership opportunities, and rapid advancement potential
Keep learning: Access to cutting-edge tools, training, and knowledge-sharing in one of BDO’s fastest-growing teams
Make your mark: Contribute directly to practice growth, innovation, and thought leadership

Why BDO?

Our people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2025. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences.

Our firm is committed to providing an environment where you can be successful in the following ways:
We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.

We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.

We support your achievement of personal goals outside of the office and making an impact on your community.

Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity and Inclusion Leader , we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us.

Flexibility: All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.

Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.

Code of Conduct : Our Code of Conduct sets clear standards for how we conduct business. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.

With your consent, BDO Canada may use AI technology (Microsoft Copilot) to transcribe during preliminary conversations, solely for the purpose of note-taking and not for other purposes, such as resume review, evaluation or selection of candidates.

More information on BDO Canada’s Privacy Policy can be found here: Privacy Policy | BDO Canada

Ready to make your mark at BDO? Click “Apply now” to send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our careers page .

Job Description

Amphenol ( ) is looking for a Director of Product Management & Marketing to join their aggressively growing HSIO Connector business. The successful candidate will be responsible for strategic marketing leadership as well as driving the development of new products and customers. They will be responsible for leading the business unit’s Global Product Management and Marketing team to identify, develop, and capture business opportunities worldwide in conjunction with the with the global Amphenol sales and product development teams.

The High-Speed Connectors Division of Amphenol is experiencing tremendous growth and this opportunity is a result of that growth. This is a role for a dynamic candidate looking for challenges and opportunities. Amphenol is a very decentralized organization; one that is able to make decisions quickly and without a lot of red tape involved and where great ideas are given consideration.

If a fast-paced role in a global leader in their industry excites you, this could be your role.

DIRECT REPORTS:

As many as 8. There is opportunity for this role to oversee the structure and staffing of the team.

REQUIREMENTS OF ROLE:

• Well organized and comfortable working in a matrixed environment with ability to communicate effectively with cross functional, geographically dispersed and culturally diverse marketing, engineering, quality and manufacturing teams, vendors and customers

• Demonstrated ability to conduct detailed financial analysis

• Skilled at customer relations; strong business planning and implementation skills

• Demonstrated ability to establish clear performance expectations and coach staff towards success

• Strong verbal, written, and presentation communication skills; ability to persuade and negotiate on sales, service, contract, and other business matters; Strong “selling” skills

• Demonstrated executive-level management skills; well versed in culture and policy development

• Ability to foster morale and motivate performance

• Willingness and ability to travel domestically and internationally up to 50%

KEY ATTRIBUTES FOR SUCCESS:

• Continuous learner – studies the industry, trends, and opportunities.

• Highly collaborative, in order to successful work with divisions across the organization.

• Natural leader who inspires and motivates their team

Job Description

Company Information 

Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt. 
   
And now, we’re embarking on our next stage of transformation & significant growth. To do that, we are hiring experienced, enthusiastic, motivated, innovative, and client-centric team members to play critical roles in helping us reach our ambitious goals. 
   
If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help. 

Position Summary 

Are you a resourceful, curious, and data-driven performance marketer who excels at leading marketing teams and agency partners that love optimizing all aspects of the marketing funnel and delivers world-class, customer-driven web experiences with UI/UX that converts visitors into customers?  If so, then you’ll love this challenge.   

It reports directly to, and partners with, our VP, Marketing.  You will join us as a key member of the Marketing Leadership team and be a go-to cross-functional subject matter leader for the company.  You will be responsible for setting the performance marketing strategy and ensuring our digital media investments are fully optimized, with the goal of generating and capturing greater demand, and converting that demand via a best-in-class web experience into qualified Leads that turn into customers.   

This role leads a small but experienced, skilled, and growing performance marketing and web channel team.  You will also collaborate and consult with the rest of the marketing team.  You will fully leverage our internal experts on the IT, Data & Project Management teams, as well as various ad agencies, contractors, and freelancers - all while overseeing the management of multiple high-profile marketing projects.   

Scope of the Role 

• First and foremost, lead, coach and motivate a growing team of passionate, curious, and experienced performance marketers 

• Develop integrated performance marketing, web channel and CRO strategies to capture & convert the growing demand for our services 

• Support and deliver against the overall marketing strategies, across all digital and web channels, ensuring our web properties deliver an amazing customer experience and play a significant role in the success of our business 

• Oversee the implementation of all our digital marketing plans, in collaboration with internal and external partners across various channels that include but not limited to SEM, SEO, Programmatic, Display, OLV, CTV, etc.  

• Develop forecasts and set clear KPIs and well-defined measures of success, reporting on results and providing recommendations for continuous improvement 

• Oversee the implementation of appropriate tracking to measure and analyze our online media spend and website performance 

• Monitor the shifting consumer online habits & preferences, the market trends, our competitive landscape, and customer feedback, to uncover consumer insights to inform strategic marketing direction and to increase marketing effectiveness 

• Develop and manage, in collaboration with IT, our MarTech strategy and multi-year resourcing plan   

• Manage the digital marketing budget and deliver all projects/activities within agreed budgets and timelines 

• Lead the ongoing effort to conceptualize, test, evaluate and present new go-to-market tactics, programs, campaigns, messages, and assets, that drive the highest response rate  

• Build organizational rigor, foster a collaborative working environment, and model a positive team-first culture for your team and across the company 

What you'll be bringing to the team 

• 10+ years of experience in digital/performance marketing, conversion rate optimization (CRO) & web channel strategy/management, learned & delivered in fast-paced, agile & growth-based organizations 

• Proven leadership skills in the ability to recruit, mentor, motivate, coach and develop employees 

• Strong understanding of digital/performance marketing in the lead generation space, with demonstrated CRO/funnel optimization experience and a proven track record of results   

• Strategic thinker, with a curious and creative mindset that values constant and ongoing learning 

• Effective communication with stakeholders across all levels, with the ability to simplify the complex, and bring data insights to life 

• A data-backed and results-driven mindset, adept at analyzing results, finding insights, and creating action plans to deliver ongoing improvements  

• Proven success with developing and implementing digital media & web channel strategies including strategic planning, web development planning and end-to-end testing plans 

• You have experience developing and managing online ad campaigns & digital strategies across all platforms 

• You are passionate about the evolving digital marketing landscape and a strong knowledge and understanding of current trends in the digital marketing space 

• Excellent project management skills with the ability to juggle multiple projects, manage through ambiguity effectively, fostering teamwork, open communication and improving collaboration 

• Exceptional eye for detail and great problem solving and decision-making skills 

• The energy and enthusiasm to inspire people around you and add to our fun spirited team  

Our Culture at Farber  
   
At Farber, we’re in the business of helping people — and this ethos extends not only to our clients, but to our team members and partners. We are committed to taking action and delivering an inclusive, diverse, and equitable workplace that our team members experience every day. This commitment also shapes our culture, which is one of a kind.  We are proud to have a dedicated culture committee, led by volunteers, who organize events, organize awards for recognition, and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.     
   
Farber encourages applications from all qualified candidates who represent the diversity of Canada.    

• If you require any accommodations throughout the recruitment process — including alternate interview formats, accessible materials, or any other accommodations — we encourage you to contact us at    

We thank all candidates for submitting their resume; however, only those selected for an interview will be contacted.