123 Digital Marketing Director jobs in Canada

Job Description

Company Description

At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.

Sectigo is a leading provider of digital identity and cybersecurity solutions, offering a comprehensive suite of products to protect online transactions and communications. Our mission is to secure the digital landscape for enterprises worldwide.

“When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.”

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - S upport, E xcellence, C ommunication, T eamwork, I ntegrity, G rowth and O penness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

We’re looking for a forward-thinking, AI-savvy Digital Marketing Director to lead digital strategy for our Enterprise business, focused on organic growth, GEO (Generative Engine Optimization), content intelligence, and discoverability across AI and search platforms.

You’ll play a critical role in shaping how enterprise buyers discover our brand and engage across the funnel — from high-intent SEO to LLM-optimized content, from global site performance to signal-based visibility in generative engines like ChatGPT and SGE. 

This is a strategic yet hands-on position, ideal for someone who thrives at the intersection of search, content, technical SEO, web optimization, and AI-driven growth experimentation.

This is a full-time position working in the hybrid model and at least 3 days a week from our Ottawa office. 

Here are the core functions, responsibilities, and expectations for this role: 

GEO & Enterprise Search Discovery

• Own and evolve our GEO (Generative Engine Optimization) strategy — maximizing brand visibility across AI search platforms like ChatGPT, Google SGE, Perplexity, and Claude.
• Optimize content and website structure for LLM discoverability, semantic depth, and AI citation relevance.
• Lead enterprise SEO programs, including keyword strategy, content clustering, internal linking, and schema enrichment.
• Guide the development of high-intent landing pages and knowledge assets based on search and AI prompt trends.

Enterprise Web Experience & Localization

• Manage digital performance of the enterprise website, with a focus on conversion, accessibility, and global optimization.
• Partner with Product Marketing and Regional Marketing to localize and scale key experiences across priority regions.
• Drive experiments to improve landing page performance (speed, UX, content depth) and align to buyer needs.

Content Marketing & Topical Authority

• Lead the enterprise content strategy for organic growth — collaborating with content, product marketing, and field to define themes, formats, and distribution tactics.
• Identify gaps in topical coverage, support the creation of AI-ready content, and expand our digital footprint through thought leadership, use cases, and search-aligned narratives.
• Help establish our brand as a trusted source in the eyes of AI engines and evaluators.

Performance Optimization & Digital Intelligence

• Define KPIs and reporting frameworks for organic performance, AI search visibility, and content engagement.
• Use tools like GA4, HubSpot, Salesforce, SEMRush, Ahrefs, and LLM-based prompt analysis to drive strategic decisions.
• Translate digital insights into actionable recommendations for GTM teams, aligning with enterprise pipeline objectives.

GTM Integration & Campaign Support

• Work cross-functionally with Product Marketing, Field, and Web to support enterprise GTM motions — including launches, narratives, and content hubs.
• Ensure our digital strategy supports pipeline goals, vertical plays, and strategic enterprise messaging across owned channels.
• Develop playbooks and feedback loops that make digital performance measurable and repeatable.

Other duties as assigned and related to the nature of this role and company initiatives.

Education:

• Bachelor's degree in Marketing and/or with related disciplines is strongly preferred. Advanced degrees and/or certifications are recommended.

Experience:

• Minimum of 7+ years of experience in digital marketing, ideally in B2B SaaS, cybersecurity, or infrastructure tech is required.   The ideal candidate should have 7 to 12+ years of global digital marketing experience with experience partnering and supporting a global team.  

Ideal Candidate Profiles, Talents, and Desired Qualifications:

• Proven success leading SEO, web optimization, and content performance programs.
• Strong understanding of GEO, LLM optimization, and how generative AI is reshaping buyer discovery.
• Experience with digital analytics tools like GA4, HubSpot, Salesforce, and Ahrefs.
• Deep curiosity and comfort with experimentation, structured content strategy, and signal-based marketing.
• Excellent communication and project management skills in a cross-functional, matrixed environment.
• Hard-working and resilient personality.
• A go getter who wants to grow and achieve great things.

Global team. Global reach. Global impact.

At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work – and our team members – reflect the positive outcomes we deliver to our customers every day.  

Director, Digital Marketing & E-commerce

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Director, Digital Marketing & E-commerce

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Talent Acquisition Director | Talent Branding | Thought Leader | Holistic Recruiting | Change Agent | Critical Thinker | Onboarding | ATS.

Find Your Limitless with Reliance
By joining Reliance as a Director, Digital Marketing & E-commerce, you’ll become an important Team Member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless – join us!
The Director Digital Marketing & E-commerce is responsible for delivering Leads, Revenue growth and Technology enhancements across all lines of business including heating & cooling (HVAC), water heaters, water purification, plumbing, electrical, smart home and EV chargers. We are looking for a self-starter leader with a passion to engage consumers and an ability to create initiatives that drive growth through new technologies and competitive online offerings. The Director leads a team of 8 and owns the relationships with Website agency, SEO agency, Hosting provider, Salesforce and Lifecycle marketing agency. Collaboration with Product Management, Strategy, Marketing Communications, Call Center and Sales teams is a key aspect of the role. The selected candidate will play a key role in transforming the company by leading the creation of a new sales channel: E-commerce.
What will you do?

• Lead a high-performance team of 8 direct reports across Content and Organic social, SEO, Websites development and analytics, Online promotional content, E-commerce and Lifecycle marketing.
• Create leading edge analytics and a culture of experimentation deriving insights and actions that result in improved leads conversion and Revenue.
• Drive Growth through effective customer journeys, continuous A/B testing and relevant in the moment online promotions.
• Launch and manage E-commerce
• Explore the creation of an App as a new product or service
• Be the marketing key contact in the development and launch of new CRM
  

• Postsecondary education in Business or Marketing and equivalent work experience
• Minimum 10 years of experience in a marketing management capacity within a customer driven business.
• Expertise in SEO, SEM, Digital Design, Lifecycle Marketing and Web Development
• Understanding of digital infrastructure across Website, MarTech applications, and CRM
• Experience managing websites designed for lead generations
• Good balance between creative & analytics skillset. Right brain and left-brain balance
• Commercially oriented, digitally savvy
• Persuasive communication skills (articulate, confident)
• Highly analytical – A strong critical thinker and problem solver. Can translate data insights into actionable strategies that drive a direct business benefit
• Excellent project and priorities management skills
• Passionate, energetic and adaptable
• Experience leading a team, driving collaboration, and influencing without authority
• Ability to adapt to a dynamic environment, agile mindset and approach
• Able to work in a fast-paced environment.
  

• P&L management – either owned it or has knowledge of
• E-commerce experience
  

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Consumer Services

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Director, Communications and Marketing, Private Equity

Toronto, Ontario, Canada CA$148,000.00-CA$82,000.00 5 hours ago

Richmond Hill, Ontario, Canada 6 days ago

Toronto, Ontario, Canada 130,000.00- 160,000.00 4 weeks ago

Director of Marketing - Telecoms SaaS and Global Connectivity Platform

Senior Marketing Director (Remote - Flexible Schedule)

Director, Strategic Initiatives (Marketing & Brands)

Director of Marketing and Communications

Director, Strategic Initiatives (Marketing & Brands)

Greater Toronto Area, Canada CA 80,000.00-CA 90,000.00 2 weeks ago

Scarborough, Ontario, Canada CA 100,000.00-CA 150,000.00 2 weeks ago

Managing Director, Digital Marketing, Personalization and Technology

Director, Strategic Initiatives (Marketing & Brands)

Director of Marketing – National Real Estate Development (Rentals)

Director, Marketing (AGF Capital Partners)

Director - Channel Marketing - Commercial & Public Sector

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Job Description

Are you passionate about personal development and leadership?

Do you thrive in a self-motivated role where you can make a real impact?

Join our dynamic team as a Remote Marketing Specialist and help us empower individuals Globally

About Us: We are a leading provider of personal development and leadership training programs, committed to transforming lives and fostering leadership excellence. Our programs are designed to inspire growth, foster resilience, and cultivate leadership skills that drive personal and professional success.

Role Overview :

• As a Remote Sales Specialist, you will have at least 15 to 20 hours a week to devote to this new Venture.
• Have the ability to guide and train others to empower future success.
• This role is ideal for someone who is self-motivated, results-driven, and passionate about making a difference through education and empowerment.

Requirements:

• Ability to learn new and exciting marketing and leadership techniques.
• Excellent communication skills
• Self-motivated and with a true desire to succeed and help others succeed.
• Ability to work independently and remotely,
• Passion for personal development, leadership, and making a positive impact.

Benefits :

• Flexible remote work arrangement, allowing you to manage your schedule and work from anywhere.
• Uncapped earning potential.
• Opportunity to represent a reputable brand in the personal development industry and contribute to the growth of individuals and organizations.
• Ongoing training and professional development opportunities to enhance your sales skills and knowledge of our programs.

How to Apply : If you are ready to take the next step in your career and have a passion for personal development and leadership, we would love to hear from you!

Please submit your resume outlining your relevant experience.

Join us in empowering individuals and transforming lives through personal development and leadership! Apply now and be part of a rewarding journey of growth and success.

Note: This role is not suitable for students, at least 5 years of full time employment history is required.
We are not currently operating in the UAE, India, Indonesia, China, or Africa

You agree that: Applying will result in a short interview and suitable applicants will receive further information and communication via Email, Phone, and Text Messages.

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part - we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? Come join us.

*This role is listed internally as Associate Director, Demand Generation*

About The Role

We’re looking for a bold, strategic Associate Director of Demand Generation - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.

As an Associate Director, you will manage a team of Demand Generation Managers and will report to the Director of Demand Generation. You will support and provide leadership for your team regarding strategy and driving results for clients. This role will involve pace-setting management, constant collaboration across multiple departments, people management, and crucial client-facing moments.

Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L!

What You’ll Do:

• Goal Setting: you will be responsible for setting the goals for every client engagement in your pod.

• Best Practices: ensure that every one of your clients follows best practices across all channels and mediums. In particular: Paid Search, LinkedIn Advertising, LTV:CAC modeling, Customer Generation, and Share of SERP.

• Breakdown barriers: Every great campaign lives or dies at the moment of approval. It’s your responsibility to understand these moments and support your strategists in earning a yes.

• Accountability and leadership: Directive needs leaders in this role, not managers. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting.

  • Develop relationships with client contacts

  • Drive referrals via client relationships and professional network

  • Uphold a healthy direct margin within your pod by reducing churn and improving client & team retention

  • Ensure your team gets to proper utilization in a timely manner

  • Ensure the team is meeting/exceeding their revenue goals

  • Monthly Growth Audits to identify and assign growth strategies for each client

  • Work directly with a Director of Demand Generation to ensure the department's operational vision is being executed and ensure internal and client goals are being achieved

  • Own the performance management process for Demand Generation Managers

What You’ll Bring:

• 5-8+ years of experience in paid media, inclusive of 2+ years recent agency experience

• 2-3+ years of experience in managing teams

• Proven expertise across paid search and paid social

• Experience in LinkedIn Ads, Bing Ads, Meta Ads, Linear TV, Terrestrial Radio and The Trade Desk are a major plus

• SEO experience is a plus

• Proven and measurable success within multi-channel paid media strategies

• Equal parts competitive and curious, you’re a true problem solver

• Ability to organize, prioritize, and manage multiple projects simultaneously

• Constant learner and enthusiasm for personal growth

Goals:

• NSM Attainment: 100%

• CSAT: 4.2+

• Retention: 96% MRR

What We Offer:

• Compensation for this role includes a competitive base salary plus performance-based bonus eligibility

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

  • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)

• Benefits to Support the Whole Person:

  • Mental - Access to certified therapists through Spring Health, membership to Headspace

  • Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

  • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

  • Financial - Traditional and Roth 401(k) with a 3% company match

  • Bonus - Annual bonus based on tenure, which scales in total amount over time

  • Annual Company-wide Retreat

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Description

Having recognized the advantages of remote work, such as improved employee morale, increased productivity, and positive impacts on both employee wellbeing and the environment, we are proud to be a digital-first company. Our digital-first work environment, combined with our conveniently located offices and collaborative workspaces, provides our team with the freedom and flexibility to work in the most productive way for them.

Tecsys is a fast-growing innovator offering supply chain solutions to industry leading healthcare systems, hospitals, and pharmacy businesses to distributors, retailers, and 3PLs. We work with industry leaders to transform their supply chains through technology. If you thrive on tackling interesting challenges with continuous learning opportunities, then Tecsys could be a good fit for you!

Tecsys is seeking a visionary Digital Experience & Growth Marketing Leader to architect and execute a global digital strategy that fuels pipeline generation, enhances brand visibility, and enables data-informed go-to-market (GTM) decisions.

This role is ideal for a digital leader with 10+ years in a high-growth B2B SaaS environment , passionate about shaping buyer-centric experiences through AI-driven strategies , modern marketing operations, and performance excellence.

Key Responsibilities

Global Digital Strategy & Website Experience

• Lead the evolution of Tecsys.com into a globally scalable , high-conversion platform with localized experiences tailored to regional personas and buyer behaviors.
• Guide digital expansion into international markets, ensuring cultural relevance, language optimization, and scalable UX infrastructure.

Performance Marketing & Funnel Acceleration

• Drive AI-enabled, full-funnel performance strategies across paid media, SEO, and digital channels to maximize reach, relevance, and pipeline velocity.
• Co-develop digital-first campaign frameworks that align with ICPs, market segments, and key buying stages in partnership with Demand Gen and Product Marketing.

AI-Driven MarTech & Generative Search

• Oversee the evolution of the MarTech stack with a focus on AI-powered capabilities that drive automation, personalization, and orchestration.
• Strengthen Tecsys’ presence in AI-enabled search environments (e.g., Google SGE, Bing Copilot, ChatGPT) by aligning content architecture with intent-based discoverability.
• Enhance cross-platform connectivity (MAP, CRM, CMS, analytics) to enable agile GTM execution and campaign attribution.

GTM Strategy & Buyer Journey Advisory

• Act as a strategic partner to Product, RevOps, and Sales by mapping digital behaviors and campaign data to buyer journeys and conversion paths.
• Deliver insight-driven recommendations that shape GTM strategy, messaging frameworks, and content sequencing across industries and verticals.
• Build scalable campaign architecture using real-time signals, firmographics, and behavioral intent data.

Team & Agency Leadership

• Lead a growing internal team of digital and marketing operations specialists.
• Bring extensive experience managing multiple external agencies , including media, creative, development, and SEO/SEM specialists—ensuring accountability, consistency, and performance.
• Foster a high-performing, agile culture grounded in experimentation, iteration, and business alignment.

Requirements

• 10+ years of experience in high-growth B2B SaaS marketing , with deep expertise in digital strategy, performance marketing, and marketing operations
• Demonstrated success leading AI-driven digital strategies across global web, SEO, paid, and MarTech ecosystems
• Experience mapping data insights to buyer journeys , driving personalization, sequencing, and conversion
• Proven track record managing multiple external agencies across functions (web, media, SEO, content)
• Strong grasp of SEO/SEM, campaign design, and marketing analytics tied to pipeline and revenue
• Deep knowledge of modern MarTech platforms (e.g., HubSpot, CRM systems, SEMRush, Zoominfo, etc.)
• Skilled in cross-functional influence and collaboration, particularly with GTM, Sales, and Product Marketing
• Strategic thinker with a bias toward action, innovation, and continuous optimization

We understand that experience comes in many forms and that careers are not always linear. If you don't meet every requirement in this posting, we still encourage you to apply.

At Tecsys, we are committed to fostering a diverse and inclusive workplace where all employees feel valued, respected, and empowered. We believe that diversity drives innovation and strengthens our ability to deliver exceptional solutions. We welcome and encourage applicants from all backgrounds, experiences, and perspectives to join our team.

Tecsys is an equal opportunity employer. Accommodation is available for applicants selected for an interview.

NB: if you are applying to this position, you must be a Canadian Citizen or a Permanent Resident of Canada, OR , have a valid Canadian work permit.

About SOVRA SOVRA is a leading public procurement platform serving over 7,000 government agencies and connecting them with more than 1 million suppliers across North America. It offers comprehensive, end-to-end solutions tailored for the public sector and is a division ofmdf commerce.
SOVRA's solutions are purpose-built to address the unique challenges of public procurement, ensuring compliance, enhancing efficiency, and promoting transparency. Our commitment to innovation has been recognized with the Achievement of Excellence in Procurement (AEP) Certification from the National Procurement Institute, affirming our platform's adherence to the highest standards in efficiency and vendor accessibility.
By leveraging SOVRA's advanced tools and expansive supplier network, public agencies can optimize every tax dollar spent, drive better procurement outcomes, and deliver exceptional services to their communities.
We are seeking a strategic and execution-oriented Director of Product Marketing to lead and scale our go-to-market efforts across a rapidly growing product portfolio in the public sector. This high-impact role sits at the intersection of Product, Sales, Marketing, and Customer Success, with both strategic responsibilities and team leadership expectations.
As a player-coach, you will balance direct contributions—developing product positioning, messaging, and sales enablement content—with overseeing a team responsible for product launches, market research, and customer-facing communications. You will play a leading role in communicating our product strategy externally, partnering with analysts, collaborators, and public sector stakeholders to articulate value and build market credibility.
Own the go-to-market strategy for product launches and platform initiatives, ensuring cross-functional alignment with Sales, Marketing, Product, and Customer Success.
Develop differentiated product positioning and messaging tailored to public sector agencies and suppliers.
Represent the product narrative in external engagements—with customers, partners, industry analysts, and at events and conferences.
Conduct and synthesize competitive intelligence, win/loss analysis, and buyer research to shape strategy and GTM plans.
Collaborate with Product Management to influence roadmap prioritization using market and customer insights.
Lead development of marketing assets: case studies, whitepapers, solution briefs, and product landing pages.
Partner with Customer Success to drive adoption and engagement post-sale with onboarding guides, videos, and success stories.
Directly manage and mentor a small but high-performing Product Marketing team.
Set clear goals and standards for launch readiness, messaging consistency, and content delivery.
Establish a metrics-driven approach to evaluate launch success, content effectiveness, and sales enablement performance.
Build scalable processes for GTM planning, messaging reviews, and internal product training.
Foster a collaborative and accountable culture between Product, Marketing, Sales, and Customer Success.
Develop compelling product positioning and messaging that resonates with public sector buyers and aligns with our value proposition.
Define and manage buyer personas, market segments, and competitive intelligence to inform campaigns, sales tools, and product direction.
Enable the sales team with content, pitch decks, battle cards, and training to improve close rates and reduce sales cycles.
Create product marketing collateral, including case studies, whitepapers, solution briefs, and landing pages.
Partner with Product Management to influence roadmap prioritization based on market signals and customer feedback.
Drive product adoption and usage, working closely with Customer Success to create onboarding materials, feature education, and success stories.
Track and report KPIs related to launch success, content effectiveness, and campaign performance.
10+ years in Product Marketing, with at least 4 years managing direct reports and leading GTM initiatives.
~ Demonstrated success launching SaaS products, preferably in GovTech, procurement, or regulated verticals.
~ able to distill complex technical ideas into value-focused messaging.
~ Experience in sales enablement, persona definition, product-led growth, and content strategy.
~ Familiarity with tools such as Salesforce, HubSpot, Gong, Highspot, or equivalent.
~ Bachelor’s degree required; MBA or advanced degree preferred.

What are the assets that would make you stand out?
A strategic operator with a bias for execution and a passion for public impact.
A customer-obsessed storyteller who can balance creativity with data-driven decision-making.
We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. In addition, we are committed to ensuring pay equity across our organization and regularly review our compensation practices
mdf commerce, through its wholly owned subsidiary International Data Base Corp., doing business as BidNet, participates in E-Verify. mdf commerce, a través de su subsidiaria de propiedad total International Data Base Corp., que opera bajo el nombre comercial BidNet), participa en E-Verify.

About SOVRA SOVRA is a leading public procurement platform serving over 7,000 government agencies and connecting them with more than 1 million suppliers across North America. It offers comprehensive, end-to-end solutions tailored for the public sector and is a division ofmdf commerce.
SOVRA's solutions are purpose-built to address the unique challenges of public procurement, ensuring compliance, enhancing efficiency, and promoting transparency. Our commitment to innovation has been recognized with the Achievement of Excellence in Procurement (AEP) Certification from the National Procurement Institute, affirming our platform's adherence to the highest standards in efficiency and vendor accessibility.
By leveraging SOVRA's advanced tools and expansive supplier network, public agencies can optimize every tax dollar spent, drive better procurement outcomes, and deliver exceptional services to their communities.
We are seeking a strategic and execution-oriented Director of Product Marketing to lead and scale our go-to-market efforts across a rapidly growing product portfolio in the public sector. This high-impact role sits at the intersection of Product, Sales, Marketing, and Customer Success, with both strategic responsibilities and team leadership expectations.
As a player-coach, you will balance direct contributions—developing product positioning, messaging, and sales enablement content—with overseeing a team responsible for product launches, market research, and customer-facing communications. You will play a leading role in communicating our product strategy externally, partnering with analysts, collaborators, and public sector stakeholders to articulate value and build market credibility.
Own the go-to-market strategy for product launches and platform initiatives, ensuring cross-functional alignment with Sales, Marketing, Product, and Customer Success.
Develop differentiated product positioning and messaging tailored to public sector agencies and suppliers.
Represent the product narrative in external engagements—with customers, partners, industry analysts, and at events and conferences.
Conduct and synthesize competitive intelligence, win/loss analysis, and buyer research to shape strategy and GTM plans.
Collaborate with Product Management to influence roadmap prioritization using market and customer insights.
Lead development of marketing assets: case studies, whitepapers, solution briefs, and product landing pages.
Partner with Customer Success to drive adoption and engagement post-sale with onboarding guides, videos, and success stories.
Directly manage and mentor a small but high-performing Product Marketing team.
Set clear goals and standards for launch readiness, messaging consistency, and content delivery.
Establish a metrics-driven approach to evaluate launch success, content effectiveness, and sales enablement performance.
Build scalable processes for GTM planning, messaging reviews, and internal product training.
Foster a collaborative and accountable culture between Product, Marketing, Sales, and Customer Success.
Develop compelling product positioning and messaging that resonates with public sector buyers and aligns with our value proposition.
Define and manage buyer personas, market segments, and competitive intelligence to inform campaigns, sales tools, and product direction.
Enable the sales team with content, pitch decks, battle cards, and training to improve close rates and reduce sales cycles.
Create product marketing collateral, including case studies, whitepapers, solution briefs, and landing pages.
Partner with Product Management to influence roadmap prioritization based on market signals and customer feedback.
Drive product adoption and usage, working closely with Customer Success to create onboarding materials, feature education, and success stories.
Track and report KPIs related to launch success, content effectiveness, and campaign performance.
10+ years in Product Marketing, with at least 4 years managing direct reports and leading GTM initiatives.
~ Demonstrated success launching SaaS products, preferably in GovTech, procurement, or regulated verticals.
~ able to distill complex technical ideas into value-focused messaging.
~ Experience in sales enablement, persona definition, product-led growth, and content strategy.
~ Familiarity with tools such as Salesforce, HubSpot, Gong, Highspot, or equivalent.
~ Bachelor’s degree required; MBA or advanced degree preferred.

What are the assets that would make you stand out?
A strategic operator with a bias for execution and a passion for public impact.
A customer-obsessed storyteller who can balance creativity with data-driven decision-making.
We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. In addition, we are committed to ensuring pay equity across our organization and regularly review our compensation practices
mdf commerce, through its wholly owned subsidiary International Data Base Corp., doing business as BidNet, participates in E-Verify. mdf commerce, a través de su subsidiaria de propiedad total International Data Base Corp., que opera bajo el nombre comercial BidNet), participa en E-Verify.

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

“It’s just digital”. We’ve all heard it. Felt it. And fundamentally, we’ve disagreed with it. Digital has quickly become one of the most complex yet rewarding spaces in all of marketing. And we don’t think it’s slowing down anytime soon. As culture becomes dictated by social, and TikTok becomes the leading entertainment platform, we’re looking for people who can put our clients in the spotlight, with agile, creator-like content that feels like it was built for the soul of gen Z.

As the Digital Strategy Director, you’ll lead a team of social media experts including digital strategists, social content coordinators/community managers, and social producers. You’ll be intimately responsible for all social content (both paid and organic) for a few of our key clients. You’ll have enormous opportunity to build strategies from the ground up, in execute them in a way that leaves our clients, and their audiences craving more.

• Lead end-to-end social and content strategy for multiple clients
• Develop intellectual and compelling strategy documents that shift the way people think
• Drive the creative brief through a clearly identified problem, insight, advantage, and strategy
• Develop new ways of thinking, briefing, and executing against digital and integrated campaign content
• Instruct research and data teams to uncover new findings and morph them into insights
• Lead the working process of digital
• Live on the cusp of culture – articulate trends & changes in behaviour to develop POVs
• Obsess over metrics and performance – our clients are now creators, and their existence depends on their social performance
• Manage junior team members ranging from 0-4 years of experience
• Collaborate with inter-agency teams including strategists, creatives, producers, account teams, project managers, and creatives
• Take feedback in stride – we win together & lose together!

• 5+ years of strategy experience across social & content leveraging both paid, earned, and owned tactics
• Extensive work within key digital platforms, including digital display, Meta Business Manager, TikTok, YouTube, Pinterest, Snapchat, Twitter, etc.
• Proven experience managing and fostering the growth of junior talent.
• Understanding of analytics and what they mean. You should have an ability to lead and direct a team as they convert numbers into insights to make non-obvious content recommendations that resonate.
• Strong writing background with an ability to communicate thoughts clearly and simply.
• Track record in a client-facing role, presenting to and collaborating with senior clients and agency leadership, with an ability to think on the fly and pivot ideas in real-time.
  Holistic digital marketing experience is a bonus, but not required (ie. email, OLA, OLV, eCommerce, etc.)
• Experience with creative concepting. You should be able to evaluate what makes an idea good, and provide feedback to teams that challenge them, resulting in more entertaining content that resonates.

You are an ideal candidate if you:

• Are curious by nature: you’re interested how things work and why they work that way
• Have the spiciest take in the room (we want people who think differently than we do)
• Are creatively driven and think of data as a vehicle to unlocking new opportunities
• Have strong written and presentation skills
• Set high quality standards of work for yourself and aim to get every detail right
• Relentlessly want to improve and grow
• Have a bias for action

Candidate Education:

• Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.