87 E Commerce & Social Media jobs in Canada

Intitulé du poste

SEO Specialist

Contrat

Permanent temps plein

Description de la mission

Legault Group specializes in the manufacture and sale of pet food and treats. Our brand portfolio includes a Canada-wide retail chain (Mondou and Ren's Pets) and exclusive brands (Vetdiet, O'select, Petstory, and Beonebreed) offering a wide range of products for dogs and cats, as well as local manufacturing facilities. Groupe Legault is constantly innovating and contributing to animal welfare. We are proud to be a Quebec family specializing in the pet industry that has been bringing joy, love, and health to animals for over 100 years.

Job summary

Reporting to the Digital Performance Manager, the SEO Specialist is responsible for the SEO strategy aimed at improving the visibility, presence, and performance of our e-commerce platforms. They guide the company through traditional search engines, GenAI platforms, AI-based purchasing agents, local SEO, and product visibility. Their mission is to generate qualified organic traffic, increase product visibility, and drive sales through innovative SEO practices tailored to the evolving customer journey.

Your mission at Legault Group:

SEO strategy and implementation

• Develop and drive the comprehensive SEO strategy (technical, on-site, off-site);
• Optimize product pages, category structures, metadata, and content to maximize visibility and conversion
• Monitor algorithm changes and adjust strategies to remain competitive;

GenAI and emerging research

• Implement tactics for GenAI platforms and AI-based shopping assistants;
• Ensure optimal brand and product presence in AI-assisted search environments;

Local SEO and in-store visibility

• Optimize local store presence via profiles, maps, and directories;
• Enhance omnichannel visibility to drive online and in-store traffic;

Cross-functional collaboration

• Align natural referencing with campaigns, promotions, and product launches with content, merchandising, and marketing teams;
• Collaborate with IT and e-commerce teams to improve site speed, indexing, and search;

Performance monitoring and analysis

• Define and track SEO KPIs: ranking, organic traffic, click-through rate, conversion, and revenue contribution;
• Conduct audits and share analysis and best practices across brands for large-scale implementation;

Profil

Profile seeked :

• At least 5 years of experience in natural referencing (experience in retail or e-commerce highly appreciated).
• Bachelor's degree in marketing, business, e-commerce, or a related field (or equivalent experience).
• Proven experience in growing organic traffic and impacting sales through SEO strategies.
• In-depth expertise in technical SEO, keyword research, site audits, and analytics tools (e.g., Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog).
• Good knowledge of AI-based search trends, GenAI platforms, and shopping agents.
• Experience in local SEO for multi-site and omnichannel retail environments.
• Strong analytical skills and ability to translate data into clear, actionable recommendations.
• Team player with the ability to work cross-functionally with content, product, IT, and marketing teams.
• Bilingualism (English and French) is required, as you will be called upon to interact regularly with clients, partners, and employees across Canada in both official languages.

To be happy at Legault Group, you:

• Love meeting people and building relationships;
• Consider trustworthiness and integrity to be the foundation of all good relationships;
• Are passionate about animals;
• Work well with your team and help create a unique atmosphere;
• Do you have a desire to constantly develop your skills and enjoy working in a constantly changing environment?

We offer a comprehensive range of competitive employee benefits

Emplacement du poste

Lieu

Montréal, Québec, Canada

Société

Groupe Legault

Informations générales

Entité

Siège social Groupe Legault Rue Renaude-Lapointe, H1J-2V7, Anjou, QC

Référence
Categorie de l'offre

Standard

**Job Description**
**Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre three times per week, at minimum.**
The e-Commerce Specialist reports to the Digital Platform Manager at General Motor. The eCommerce Specialist will be a critical driver of our online sales success, responsible for both the strategic direction and technical execution of our e-commerce platform. This role will operate across multiple distinct business units, supporting sales through both direct-to-consumer (DTC) channels and our dealer network. The Specialist will also factor in diverse fulfillment models and unique pricing strategies for each business unit, ensuring maximized revenue growth and an exceptional customer experience across all digital touchpoints. This role requires a strong blend of technical expertise, strategic thinking, and a deep understanding of complex digital shopping journeys. The ideal candidate will be detail-oriented, results-driven, and passionate about leveraging technology to achieve intricate e-commerce objectives.
**KEY RESPONSIBILITIES**
eCommerce Platform Management & Strategy:
+ Serve as a primary point of contact for the e-commerce platform, overseeing its technical health, performance, and scalability across all integrated business units.
+ Collaborate with IT, development teams, and external vendors to manage platform integrations, updates, and troubleshooting, ensuring seamless operation for Tier 1 National and dealer channels.
+ Contribute to the strategic roadmap for e-commerce platform development, identifying new features, tools, and functionalities to enhance capabilities tailored to the unique needs of each business unit and fulfillment model.
+ Ensure the platform adheres to best practices for security, uptime, and performance.
eCommerce Operations & Content:
+ Manage and maintain product listings on the e-commerce website and relevant online marketplaces, ensuring accuracy, completeness, and compelling content (descriptions, images, specifications) for each business unit's specific offerings.
+ Oversee online inventory levels, coordinating with supply chain and logistics teams to ensure product availability and timely fulfillment across various models (e.g., direct shipping, dealer pickup, etc).
+ Manage online promotions, discounts, and pricing updates according to the distinct pricing strategies of each business unit and marketing/sales strategies.
Sales & Conversion Optimization:
+ Analyze e-commerce performance data (traffic, conversion rates, average order value, bounce rate, cart abandonment, etc) across different business units and channels (National vs. dealer) to identify trends and opportunities for improvement.
+ Implement A/B tests and other optimization strategies to enhance user experience and conversion funnels, considering the unique customer journeys for each business unit.
+ Work to reduce cart abandonment and improve checkout flow for diverse product types and purchasing paths.
+ Stay informed on e-commerce best practices, emerging technologies, and competitive trends to drive continuous improvement.
Digital Marketing & Merchandising:
+ Collaborate with performance marketing teams to execute digital campaigns that drive traffic and sales to e-commerce channels, tailored to specific business unit sales objectives and target audiences.
+ Optimize product categorization, search filters, and on-site search functionality to improve product discoverability across all product lines and business units.
+ Implement effective cross-selling and up-selling strategies on the website, considering relevant offers across different business units.
+ Manage product reviews and ratings, and leverage them for conversion optimization.
Customer Experience (Online):
+ Ensure a seamless and positive online shopping experience for customers, from product discovery to post-purchase support, adapting to the specific needs and expectations of customers across various business units and fulfillment methods.
+ Monitor customer feedback related to the e-commerce platform and work to address pain points.
+ Ensure all customer service touchpoints related to online orders are efficient and effective.
Reporting & Analysis:
+ Generate regular reports on e-commerce sales, marketing campaign performance, and key operational metrics, providing segmented insights by business unit, channel (National/dealer), fulfillment model, and pricing strategy.
+ Provide actionable insights and recommendations to stakeholders based on data analysis.
+ Utilize web analytics tools (Adobe Analytics, e-commerce platform analytics) to track and interpret performance.
Cross-Business Unit Coordination & Strategy Alignment:
+ Act as a central point of contact for e-commerce initiatives, fostering strong collaboration with leaders and teams across diverse business units.
+ Ensure alignment of e-commerce strategies with the unique goals, fulfillment capabilities, and pricing models of each business unit.
+ Facilitate knowledge sharing and best practices in e-commerce across the organization.
**QUALIFICATIONS**
+ Post Secondary Education with 5+ years of hands-on experience in e-commerce operations, digital marketing, or online retail.
+ Strong background in UX design and digital product management for consumer-facing websites.
+ Proven experience managing and optimizing e-commerce platforms, including technical aspects like integrations, data feeds, and troubleshooting, specifically within a multi-business unit environment.
+ Proven track record of contributing to online sales growth and conversion optimization across both direct-to-consumer (DTC) and dealer network channels.
+ Experience working with major e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, WooCommerce).
+ Familiarity with online marketplaces (e.g., Amazon, eBay, etc).
+ Understanding of digital marketing channels (SEO, SEM, social media, email marketing) as they relate to e-commerce.
+ Demonstrated experience with various fulfillment models (e.g., direct shipping, dealer pickup) and implementing diverse pricing strategies within an e-commerce context.
+ Experience in the automotive industry is an asset.

**Technical Skills:**
+ Strong proficiency with e-commerce platforms and their administrative interfaces, including familiarity with backend configurations and integrations across complex business structures.
+ Intermediate understanding of web technologies (e.g., HTML, CSS, JavaScript, APIs) relevant to e-commerce platform functionality and cross-platform integration.
+ Strong analytical skills with proficiency in web analytics tools (e.g., Adobe Analytics).
+ Proficiency in advanced data manipulation and reporting.

**Soft Skills:**
+ Highly analytical and data-driven approach to problem-solving.
+ Excellent attention to detail and organizational skills.
+ Exceptional communication and interpersonal skills, with the ability to navigate and collaborate effectively with diverse cross-functional teams and business unit stakeholders.
+ Customer-centric mindset with a focus on delivering exceptional online experiences.
+ Ability to manage complexity and prioritize initiatives across multiple, sometimes competing, business unit needs.
**Benefits:**
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
+ Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
+ Healthcare, dental and vision benefits including health care spending account and wellness incentive.
+ Life insurance plans to cover you and your family.
+ Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
+ GM Vehicle Purchase Plan for you, your family, and friends.
**GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.**
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
**Non-Discrimination and Equal Employment Opportunities**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire ( .
**Accommodations**
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email ( ) us or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
**Our Company ( Culture**
**How we hire ( diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations ( are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) ( . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.
Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

**Job Description**
**Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre three times per week, at minimum.**
The e-Commerce Specialist reports to the Digital Platform Manager at General Motor. The eCommerce Specialist will be a critical driver of our online sales success, responsible for both the strategic direction and technical execution of our e-commerce platform. This role will operate across multiple distinct business units, supporting sales through both direct-to-consumer (DTC) channels and our dealer network. The Specialist will also factor in diverse fulfillment models and unique pricing strategies for each business unit, ensuring maximized revenue growth and an exceptional customer experience across all digital touchpoints. This role requires a strong blend of technical expertise, strategic thinking, and a deep understanding of complex digital shopping journeys. The ideal candidate will be detail-oriented, results-driven, and passionate about leveraging technology to achieve intricate e-commerce objectives.
**KEY RESPONSIBILITIES**
eCommerce Platform Management & Strategy:
+ Serve as a primary point of contact for the e-commerce platform, overseeing its technical health, performance, and scalability across all integrated business units.
+ Collaborate with IT, development teams, and external vendors to manage platform integrations, updates, and troubleshooting, ensuring seamless operation for Tier 1 National and dealer channels.
+ Contribute to the strategic roadmap for e-commerce platform development, identifying new features, tools, and functionalities to enhance capabilities tailored to the unique needs of each business unit and fulfillment model.
+ Ensure the platform adheres to best practices for security, uptime, and performance.
eCommerce Operations & Content:
+ Manage and maintain product listings on the e-commerce website and relevant online marketplaces, ensuring accuracy, completeness, and compelling content (descriptions, images, specifications) for each business unit's specific offerings.
+ Oversee online inventory levels, coordinating with supply chain and logistics teams to ensure product availability and timely fulfillment across various models (e.g., direct shipping, dealer pickup, etc).
+ Manage online promotions, discounts, and pricing updates according to the distinct pricing strategies of each business unit and marketing/sales strategies.
Sales & Conversion Optimization:
+ Analyze e-commerce performance data (traffic, conversion rates, average order value, bounce rate, cart abandonment, etc) across different business units and channels (National vs. dealer) to identify trends and opportunities for improvement.
+ Implement A/B tests and other optimization strategies to enhance user experience and conversion funnels, considering the unique customer journeys for each business unit.
+ Work to reduce cart abandonment and improve checkout flow for diverse product types and purchasing paths.
+ Stay informed on e-commerce best practices, emerging technologies, and competitive trends to drive continuous improvement.
Digital Marketing & Merchandising:
+ Collaborate with performance marketing teams to execute digital campaigns that drive traffic and sales to e-commerce channels, tailored to specific business unit sales objectives and target audiences.
+ Optimize product categorization, search filters, and on-site search functionality to improve product discoverability across all product lines and business units.
+ Implement effective cross-selling and up-selling strategies on the website, considering relevant offers across different business units.
+ Manage product reviews and ratings, and leverage them for conversion optimization.
Customer Experience (Online):
+ Ensure a seamless and positive online shopping experience for customers, from product discovery to post-purchase support, adapting to the specific needs and expectations of customers across various business units and fulfillment methods.
+ Monitor customer feedback related to the e-commerce platform and work to address pain points.
+ Ensure all customer service touchpoints related to online orders are efficient and effective.
Reporting & Analysis:
+ Generate regular reports on e-commerce sales, marketing campaign performance, and key operational metrics, providing segmented insights by business unit, channel (National/dealer), fulfillment model, and pricing strategy.
+ Provide actionable insights and recommendations to stakeholders based on data analysis.
+ Utilize web analytics tools (Adobe Analytics, e-commerce platform analytics) to track and interpret performance.
Cross-Business Unit Coordination & Strategy Alignment:
+ Act as a central point of contact for e-commerce initiatives, fostering strong collaboration with leaders and teams across diverse business units.
+ Ensure alignment of e-commerce strategies with the unique goals, fulfillment capabilities, and pricing models of each business unit.
+ Facilitate knowledge sharing and best practices in e-commerce across the organization.
**QUALIFICATIONS**
+ Post Secondary Education with 5+ years of hands-on experience in e-commerce operations, digital marketing, or online retail.
+ Strong background in UX design and digital product management for consumer-facing websites.
+ Proven experience managing and optimizing e-commerce platforms, including technical aspects like integrations, data feeds, and troubleshooting, specifically within a multi-business unit environment.
+ Proven track record of contributing to online sales growth and conversion optimization across both direct-to-consumer (DTC) and dealer network channels.
+ Experience working with major e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, WooCommerce).
+ Familiarity with online marketplaces (e.g., Amazon, eBay, etc).
+ Understanding of digital marketing channels (SEO, SEM, social media, email marketing) as they relate to e-commerce.
+ Demonstrated experience with various fulfillment models (e.g., direct shipping, dealer pickup) and implementing diverse pricing strategies within an e-commerce context.
+ Experience in the automotive industry is an asset.

**Technical Skills:**
+ Strong proficiency with e-commerce platforms and their administrative interfaces, including familiarity with backend configurations and integrations across complex business structures.
+ Intermediate understanding of web technologies (e.g., HTML, CSS, JavaScript, APIs) relevant to e-commerce platform functionality and cross-platform integration.
+ Strong analytical skills with proficiency in web analytics tools (e.g., Adobe Analytics).
+ Proficiency in advanced data manipulation and reporting.

**Soft Skills:**
+ Highly analytical and data-driven approach to problem-solving.
+ Excellent attention to detail and organizational skills.
+ Exceptional communication and interpersonal skills, with the ability to navigate and collaborate effectively with diverse cross-functional teams and business unit stakeholders.
+ Customer-centric mindset with a focus on delivering exceptional online experiences.
+ Ability to manage complexity and prioritize initiatives across multiple, sometimes competing, business unit needs.
**Benefits:**
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
+ Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
+ Healthcare, dental and vision benefits including health care spending account and wellness incentive.
+ Life insurance plans to cover you and your family.
+ Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
+ GM Vehicle Purchase Plan for you, your family, and friends.
**GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.**
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
**Non-Discrimination and Equal Employment Opportunities**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire ( .
**Accommodations**
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email ( ) us or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
**Our Company ( Culture**
**How we hire ( diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations ( are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) ( . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.
Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Join us at Manulife and be part of a team that strives for excellence, where your efforts will directly contribute to our success. Here, your work will have an important impact, and you'll be empowered to make decisions that improve our marketing strategies and customer experiences.
We're seeking someone who is ambitious, diligent, and eager to address new challenges. If you're a strategic problem solver with a strong analytical approach and excellent communication skills, we want to hear from you!
As a Digital Performance Marketing Specialist, you'll play a pivotal role in our complex marketing team, contributing to the development and management of global digital campaigns.
We cultivate a values-first culture, create boundless opportunities for growth, continuously innovate in financial services, champion diversity, equity, and inclusion, and uphold corporate citizenship to benefit all and make a positive social and environmental impact.
**Position responsibilities**
+ Develop, implement, and handle campaigns: Build and complete advertising campaigns across various platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
+ Apply historical data and market trends to predict future campaign performance.
+ Improve the distribution of the budget across different campaigns to increase return on investment.
+ Continuous improvement: Regularly analyze campaign performance and adjust campaigns to improve results.
+ Performance metrics: Prioritize key performance indicators such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
**Required qualifications:**
+ 3-5 years of valid enterprise experience with SA360, Google Ads, Meta Ads, LinkedIn Campaign Manager.
+ Technical expertise: Understanding the technical aspects of these platforms.
+ Google Marketing Certification.
**Preferred qualifications:**
+ Degree or equivalent experience in Marketing or Business.
**_When you join our team:_**
+ We'll empower you to learn and grow the career you want.
+ We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
+ As part of our global team, we'll support you in shaping the future you want to see.
**Acerca de Manulife y John Hancock**
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite .
**Manulife es un empleador que ofrece igualdad de oportunidades**
En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.
Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a .
**Referenced Salary Location**
Toronto, Ontario
**Modalidades de Trabajo**
Híbrido
**Salary range is expected to be between**
$61,350.00 CAD - $102,250.00 CAD
Si se está postulando para este puesto fuera de la ubicación principal, póngase en contacto con para conocer el rango salarial de su ubicación. El salario real variará según las condiciones locales del mercado, la geografía y los factores relacionados con el trabajo pertinentes, como conocimiento, habilidades, calificaciones, experiencia y educación/capacitación. Los empleados también tienen la oportunidad de participar en programas de incentivos y obtener una compensación de incentivos vinculada al desempeño comercial e individual.
Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria. Si se está postulando para este puesto en los EE. UU., póngase en contacto con para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

**ECOMM Pet Nutrition Advisor**
**General Information**
**Company:** PRE-CA
**Location:** Mississauga, Ontario, L4W 5N5
**Ref #:** M49096
**Function:** Brand Advocacy & Sales
**Employment Duration:** Part-time
**Description and Requirements**
Do you have a passion for pets? Want to work in a friendly environment in the pet industry? We offer a flexible schedule to represent a significant pet client to increase brand awareness and elevate sales. Come join our team in a fun, pet-driven enviroment.
**What's in it for you?**
+ Represent Royal Canin.
+ Work with Royal Canin's partner Vet Clinics.
+ Interact with pet parents.
+ Join a dynamic and collaborative team.
+ You'll be fully trained and certified by Premium to ensure your success.
**What will you do?**
+ Recruit pet owners into the Royal Canin online store.
+ Build and maintain relationships with pet parents.
+ Provide pet parents with product knowledge including benefits and promotions to help increase sales.
+ Build brand awareness and affinity by actively engaging with pet owners online and over the phone.
+ Delight pet parents by making personalized recommendations for their pet's nutrition.
**How will you succeed?**
+ Be a pet enthusiast who cares about pets and pet nutrition.
+ Have a passion for helping others.
+ Be a great communicator eager to engage with pet owners.
+ Experience working with pets (preferred, not required).
**So, are you Premium's next Pet Nutrition Advisor?**
#WeArePremium
Premium is an Equal Opportunity Employer and we will accommodate your needs under the Human Rights Code. Upon individual request, hiring processes will be modified to remove barriers to accommodate those with disabilities. Should any applicant require accommodation through the application, interview or selection processes, please contact the Human Resources Department for assistance. Due to the high volume of applicants, only those moving forward in the next step of the selection process will be contacted.
**PipelineDetail:** 57283

# Digital Marketing Specialist

Are you an analytically minded, detail-oriented, customer-focused, and conversion-obsessed Digital Marketer with a “must-win” attitude, **responsible for delivering world-class advertising campaigns that maximize traffic, consisting of conversion-optimized audiences, to owned publications and branded websites.** If this sounds like you, we want to discuss this exciting role with you.

# Role Overview

As a Digital Marketing Specialist, you should have a strong affinity for data and a desire to thoroughly understand the insights it provides. This role requires a self-starter who will consistently utilize data to expand the advertising possibilities for GoodMorning.com. The Digital Marketing Specialist will be responsible for writing engaging copy and leading the development of advertising campaigns aimed at driving traffic to GoodMorning.com’s websites and digital publications. You will play a key role in differentiating our brands and managing advertising campaigns with both quality and efficiency.

# About Us

GoodMorning.com Inc. is a Canadian digitally native direct-to-consumer brands company. Our mission is to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together.

# Benefits and Perks

- Competitive compensation, vacation, profit share, and equity package
- 100% employer-paid extended benefits - health and dental
- Employee Assistance Program
- 125% RRSP matching (10% of salary, up to a maximum of $10k/yr)
- Employee product discounts
- Transportation Reimbursement

# In this role, you will

- Design, build, monitor, and optimize advertising campaigns on ad platforms like Google and Facebook
- Create immaculate, high-converting advertising copy that is free from mistakes
- Collaborate with graphic designers to continually optimize all digital video and image assets
- Monitor accounts to ensure their campaigns, ad sets, and individual advertisements consistently deliver target click volumes at a target CAC
- Forecast and effectively model anticipated traffic volume via paid channels
- Administer sound experimentation, premised on logical hypotheses
- Collaborating with colleagues to build and deploy assets that expand digital conversion catchment
- Work with developers to design and build scripts that increase productivity and drive results
- Seek out and use result-enhancing tools to drive the success of the business
- Identify and leverage opportunities to expand the role of paid acquisition in growing the business
- Challenge generally accepted assumptions with positions based on sound modelling and logical reasoning
- Build and maintain books of best practice for paid acquisition tactics and channels
- Keep pace with new developments in digital marketing
- Question assumptions, think deeply, and act on truth, even if it goes against convention. We are relentless in our pursuit of better

# Our ideal candidate

- Bachelor’s degree in Business, Marketing, Mathematics, Engineering, Computer Science or other related field.
- 2+ years working in a Digital Marketing/Advertising team (preferred).
- Experience operating with digital advertising budgets of at least $10,000 per day is an asset
- Exceptionally strong written and verbal communication skills (English required; French is an asset)
- Proactive, asking questions to ensure objectives and requirements are clear and following up on action items and requests for information with urgency.
- Strong critical thinking and reporting skills, with the ability to analyze data to identify trends or areas of opportunity.
- Detailed and task-oriented, strong organizational skills, and able to juggle multiple projects and priorities.
- Proven aptitude for functioning within deadlines while working both independently and as part of a team.
- Demonstrable track record of working with Creative and/or eCommerce teams to develop digital advertising assets that work.

# Skills

- Data Analysis & Reporting - Ability to interpret campaign metrics (CTR, CAC, ROAS, LTV, etc.) and turn them into actionable insights.
- Competency with tools like Google Analytics, Excel/Sheets, or BI dashboards.
- Digital Campaign Management - Familiarity with building and optimizing campaigns on platforms like Google Ads, Facebook Business Manager, or even email/CRM systems.
- Copywriting for Performance - Crafting concise, persuasive ad copy that drives clicks and conversions
- Well-versed in custom audience, lookalike, dynamic product, carousel, and collection ads creation
- Demonstrable track record of working with Creative and/or eCommerce teams to develop digital advertising assets that work
- Demonstrable track record of making paid acquisition work
- Experimentation & Testing - Designing A/B tests or growth experiments, documenting results, and iterating based on learnings.