69 E Commerce Strategy jobs in Canada

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Work must be completed at the physical location. There is no option to work remotely.

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Work must be completed at the physical location. There is no option to work remotely.

This employer promotes equal employment opportunities for all job applicants, including those self-identifying as a member of these groups:

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Work must be completed at the physical location. There is no option to work remotely.

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• or equivalent experience

Work must be completed both in person and remotely.

The employer stated that this position is a green job, because it involves tasks and responsibilities contributing to positive environmental outcomes and helping Canada achieve its net-zero target.

English

Work must be completed at the physical location. There is no option to work remotely.

The employer stated that this position is a green job, because it involves tasks and responsibilities contributing to positive environmental outcomes and helping Canada achieve its net-zero target.

Job Description

Company Description

At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.

Sectigo is a leading provider of digital identity and cybersecurity solutions, offering a comprehensive suite of products to protect online transactions and communications. Our mission is to secure the digital landscape for enterprises worldwide.

“When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.”

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - S upport, E xcellence, C ommunication, T eamwork, I ntegrity, G rowth and O penness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

We’re looking for a forward-thinking, AI-savvy Digital Marketing Director to lead digital strategy for our Enterprise business, focused on organic growth, GEO (Generative Engine Optimization), content intelligence, and discoverability across AI and search platforms.

You’ll play a critical role in shaping how enterprise buyers discover our brand and engage across the funnel — from high-intent SEO to LLM-optimized content, from global site performance to signal-based visibility in generative engines like ChatGPT and SGE. 

This is a strategic yet hands-on position, ideal for someone who thrives at the intersection of search, content, technical SEO, web optimization, and AI-driven growth experimentation.

This is a full-time position working in the hybrid model and at least 3 days a week from our Ottawa office. 

Here are the core functions, responsibilities, and expectations for this role: 

GEO & Enterprise Search Discovery

• Own and evolve our GEO (Generative Engine Optimization) strategy — maximizing brand visibility across AI search platforms like ChatGPT, Google SGE, Perplexity, and Claude.
• Optimize content and website structure for LLM discoverability, semantic depth, and AI citation relevance.
• Lead enterprise SEO programs, including keyword strategy, content clustering, internal linking, and schema enrichment.
• Guide the development of high-intent landing pages and knowledge assets based on search and AI prompt trends.

Enterprise Web Experience & Localization

• Manage digital performance of the enterprise website, with a focus on conversion, accessibility, and global optimization.
• Partner with Product Marketing and Regional Marketing to localize and scale key experiences across priority regions.
• Drive experiments to improve landing page performance (speed, UX, content depth) and align to buyer needs.

Content Marketing & Topical Authority

• Lead the enterprise content strategy for organic growth — collaborating with content, product marketing, and field to define themes, formats, and distribution tactics.
• Identify gaps in topical coverage, support the creation of AI-ready content, and expand our digital footprint through thought leadership, use cases, and search-aligned narratives.
• Help establish our brand as a trusted source in the eyes of AI engines and evaluators.

Performance Optimization & Digital Intelligence

• Define KPIs and reporting frameworks for organic performance, AI search visibility, and content engagement.
• Use tools like GA4, HubSpot, Salesforce, SEMRush, Ahrefs, and LLM-based prompt analysis to drive strategic decisions.
• Translate digital insights into actionable recommendations for GTM teams, aligning with enterprise pipeline objectives.

GTM Integration & Campaign Support

• Work cross-functionally with Product Marketing, Field, and Web to support enterprise GTM motions — including launches, narratives, and content hubs.
• Ensure our digital strategy supports pipeline goals, vertical plays, and strategic enterprise messaging across owned channels.
• Develop playbooks and feedback loops that make digital performance measurable and repeatable.

Other duties as assigned and related to the nature of this role and company initiatives.

Education:

• Bachelor's degree in Marketing and/or with related disciplines is strongly preferred. Advanced degrees and/or certifications are recommended.

Experience:

• Minimum of 7+ years of experience in digital marketing, ideally in B2B SaaS, cybersecurity, or infrastructure tech is required.   The ideal candidate should have 7 to 12+ years of global digital marketing experience with experience partnering and supporting a global team.  

Ideal Candidate Profiles, Talents, and Desired Qualifications:

• Proven success leading SEO, web optimization, and content performance programs.
• Strong understanding of GEO, LLM optimization, and how generative AI is reshaping buyer discovery.
• Experience with digital analytics tools like GA4, HubSpot, Salesforce, and Ahrefs.
• Deep curiosity and comfort with experimentation, structured content strategy, and signal-based marketing.
• Excellent communication and project management skills in a cross-functional, matrixed environment.
• Hard-working and resilient personality.
• A go getter who wants to grow and achieve great things.

Global team. Global reach. Global impact.

At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work – and our team members – reflect the positive outcomes we deliver to our customers every day.  

Job Description

Salary:

Job Title: Digital Marketing Manager

Department: Marketing

Location: Calgary, Alberta(On-Site)

Type: Permanent, Full-time

Hours: 40 Hours Per Week

Monday to Friday, 9:00 am 5:00 pm

Classification: Mid-Senior Level

ABOUT US

ERP College is providing state-of-the-art vocational education and training to Canadians since 2005. Our specialized programs in Healthcare, Business, and Information Technology are empowering people to successfully achieve their dream careers. We offer our programs in Alberta and across Canada in on-ground and online settings.

ERP offers a diversified team and an inclusive work environment with a strong focus on work-life balance for its employees and agents. Our team is designed to serve ERPs uniquely diversified student and teacher demographics. We welcome people to work with us who are passionate about making a difference in peoples lives, have a Can-Do attitude, and nurture openness to diversity.

POSITION SUMMARY

We are actively looking for a Digital Marketing Manager to join our Marketing Department. This role involves overseeing digital campaigns, analyzing performance metrics, and optimizing efforts to achieve the business goals and objectives. The Digital Marketing Manager will work closely with our marketing and admission teams under the supervision of the Campus Director and oversee our digital marketing operations.

RESPONSIBILITIES

The responsibilities of the Digital Marketing Manager are subject to change and additional duties may be assigned over time as the situations require. The duties and responsibilities include but are not limited to:

General Responsibilities:

• Provide guidance on how the organizations current and future activities and strategic priorities will impact digital marketing.
• Align existing digital marketing strategies, plans, and resources with other functions to support the organizations growth.
• Allocate human and technical resources, as well as budgets, based on the organizations goals and priorities.
• Manage and distribute student recruitment budget, analyze the ROI of digital marketing efforts, and prepare reports for senior management.
• Research the competitors and their digital marketing strategies, identify potential opportunities, and provide recommendations to actualize them.
• Stay updated with the developments in digital marketing technologies to ensure the competitiveness and efficiency of our digital marketing efforts.
• Assist and support employees in understanding their roles and actively contributing to the processes of attracting, converting, and retaining students through digital platforms.
• Collaborate with the conventional marketing team to ensure coherence in the overall marketing strategies of the organization.

Job Specific Responsibilities

• Plan and implement digital marketing strategies, including SEO/SEM, social media (Facebook, YouTube, Instagram, and Google Ads) marketing, email marketing, and display advertising campaigns.
• Manage digital marketing operations, including creating digital content, maintaining the website, managing social media accounts, and arranging online events.
• Ensure that marketing and communications efforts adhere to established timelines.
• Evaluate end-to-end customer experience across multiple channels and customer touchpoints, identify critical conversion and drop-off points, and optimize user funnels.
• Design, build, and maintain a strong social media presence for the organization to attract the right audience.
• Reviewing and optimizing the design and content of all online assets, including the company website and social media pages.
• Ensure the digital marketing efforts achieve the student enrolment targets and maintain the desired level of retention rate.
• Analyzing the results and effectiveness of all digital marketing campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

QUALIFICATIONS

• Bachelors degree in Marketing or any other relevant discipline, preferably in digital marketing.
• 3-5 years of experience in a digital marketing role with demonstrated success.
• Functional knowledge of search engine optimization, email marketing, lead generation, and other digital marketing methods.
• Experienced in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Functional expertise in website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.), Google Adwords campaigns, HTML, CSS, and JavaScript.
• Functional expertise in working with CRM systems and their integration with the sales life cycle.

SKILLS

• Considerable experience working in the service sector, and experience working in the education sector is considered an asset.
• Ability to analyze and interpret sales, website, and social media statistics, complete tasks under pressure, and keep track of small details.
• Excellent interpersonal skills, with the ability to collaborate with other departments.
• A result-oriented, proactive, and data-driven personality with strong business acumen.
• Strong project management skills.
• Highly creative with experience in identifying target audiences and developing digital campaigns that engage, inform and motivate.
• Strong attention to detail with demonstrated leadership, organization and time management skills.
• Strong verbal and written communication with a high level of self-motivation, flexibility, and integrity.

BENEFITS

• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site gym
• Paid time off
• Paid Vacation
• Vision care