78 Email Marketing jobs in Canada

Job Description

Company Description

Who We Are:

At Reitmans (Canada) Limited (RCL), we live and breathe fashion and customer experience every single day. We believe fashion isn’t just about style—it’s about giving our customers the confidence to shine when it counts the most.

• From bold ideas at the design table to seamless experiences in our stores and digital channels, we’re all about creating unforgettable moments. With a strong portfolio of brands and a team of passionate, creative thinkers, we’re constantly reimagining what’s possible in fashion retail.

Summary:

As the Manager, CRM and Email Marketing, you will own and optimize the customer journey through data-driven CRM strategies and engaging email marketing campaigns. You will play a critical role in increasing customer retention, lifetime value, and brand loyalty across all digital touchpoints. This role leads a team of analysts and creatives and works closely with cross-functional teams to deliver a cohesive and data-driven customer communication strategy.

Key Responsibilities

• Own and evolve the brand’s CRM and email marketing strategy to enhance customer lifetime value, retention, and engagement.
• Partner with eCommerce, brand, planning, and merchandising teams to align campaigns with broader business objectives and seasonal strategies.
• Act as the CRM subject matter expert, advocating for data-driven decisions across marketing initiatives.
• Leverage customer data to map journeys and identify high-impact opportunities across touchpoints.
• Oversee the planning, creation, deployment, and optimization of all email marketing campaigns (promotional, lifecycle, transactional, and triggered).
• Collaborate closely with digital, merchandising, IT, and brand teams to ensure cohesive and consistent customer communications.

Qualifications

• 5+ years of experience in CRM, email marketing, or digital lifecycle marketing, with at least 2 years in a team leadership role.
• Experience managing cross-functional teams, including analysts, marketers, and creatives.
• Strong command of CRM/email platforms (e.g., Salesforce Marketing Cloud and/or Service Cloud, HubSpot, Klaviyo) and analytics tools (e.g., Google Analytics 4, Looker, Excel, Microstrategy, Access, Snowflake).
• Solid understanding of data privacy regulations (CASL, GDPR) and email deliverability best practices.
• Deep understanding of customer segmentation, email automation, and lifecycle marketing.
• Strong leadership, communication, and organizational skills.
• Background in the fashion, retail, or e-commerce industry is highly preferred.
• Bilingual

What We Offer (Why Join Us)

• Because we know balance is key, a flexible hybrid work environment.
• A competitive benefits package. Your well-being matters to us! We offer a comprehensive benefits package that’s designed to take care of you.
• Paid Time Off, Sick Time, Flex Days & Vacation - Take the time you need to recharge, stay healthy, and spend quality time with loved ones. We’ve got you covered with flexible time off options.
• Because we are all about fashion and you get to share it! Enjoy an amazing 50% off all regular-priced merchandise from our brands, Penn., Reitmans, and RW&CO.
• Love working with us? Bring your friends along for the ride and get rewarded for helping us grow our talented team and participate in a generous Employee Referral program
• We believe in investing in you! Enjoy annual bonus potential and opportunities for career growth, including tuition reimbursement to help you reach your professional goals.

Total rewards are aligned based on your employment status, offering different perks depending on whether you're full-time, part-time or on a contract.

If this inspires you…let’s talk. Send us your resume today! 

By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference. 

There are many ways to wear a career at RCL! #ReadytoRCL 

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and  contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.  

We thank all applicants. Only selected candidates will be contacted.

#LI-HV1

#LI-Hybrid

Job Description

Marketing Automation Corp. (MAC), founded in 2008, is a leading consultancy specializing in marketing automation and Salesforce solutions. Our team of certified experts helps businesses harness the power of platforms like Marketo, HubSpot, Salesforce Marketing Cloud (including Pardot), and Eloqua to achieve their marketing and sales goals.

We are dedicated to helping our clients succeed through a comprehensive suite of services, including platform selection, seamless implementation, strategic migrations, and ongoing managed services. We also specialize in solutions for data quality, business process automation with AI, and sales alignment.

At Marketing Automation Corp., we are more than just consultants; we are partners in our clients' growth. We’re seeking talented individuals who are passionate about marketing technology and want to work with a dynamic team on challenging and rewarding projects. If you wish to contribute to our mission of delivering exceptional value and innovative solutions, we encourage you to apply.

ABOUT THE ROLE: 

This role involves managing end-to-end campaign execution, developing lead management strategies, designing nurture programs, leveraging analytics, and other responsibilities as needed. The ideal candidate will have 3-5+ years of experience with Marketo and/or HubSpot, strong analytical and client management skills, and a passion for marketing technology.

Responsibilities for this position would include:

• Managing project deliverables and end-to-end campaign execution, from initial concept to launch and post-campaign analysis.
• Developing and implementing robust lead management strategies, including lead scoring, grading, and routing, to ensure efficient sales hand-off and conversion.
• Designing and optimizing automated nurture programs and customer journeys within Marketo and HubSpot to drive engagement and pipeline growth.
• Leveraging analytics and reporting tools to track campaign performance, analyze key metrics (e.g., MQLs, SQLs, pipeline contribution), and provide actionable insights for continuous improvement.
• Consulting clients on their overall marketing operations strategy, including system architecture, data integrity, and process optimization.
• Acting as a subject matter expert for Marketing Automation, providing best practices and innovative solutions to address client challenges and maximize platform capabilities.
• Collaborating with cross-functional teams, including sales, content, and data analytics, to ensure seamless integration and alignment of marketing efforts.
• Communicating technical concepts and strategic recommendations clearly and concisely to both technical and non-technical stakeholders.

A successful candidate will have:

• Licenses (PMP, Marketo Certification, HubSpot Certification, etc.) are considered an asset.
• 3-5+ years of marketing automation or marketing operations experience, with a proven track record of successful campaign execution and optimization.
• A strong understanding of marketing automation principles and their application, including lead lifecycle management, segmentation, personalization, and A/B testing.
• In-depth hands-on experience with Marketo and/or Hubspot, including system configuration, program build, data management, and reporting.
• Proficiency in CRM platforms (e.g., Salesforce) and their integration with marketing automation systems.
• Exceptional analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
• Strong problem-solving abilities and a proactive approach to identifying and resolving technical and operational challenges.
• Excellent client management and communication skills, with the ability to build strong relationships and influence stakeholders at all levels.
• A commitment to staying current with industry best practices and emerging trends in marketing technology and automation.

What we offer:

• Competitive Salary
• Growth opportunities
• Benefits and vacation
• Work-Life balance

Job Types: Full-time, Permanent

Location:

• Toronto, ON (Preferred)

Application Deadline:

Address:

Job Family Group:

The Senior Manager, Marketing Automation oversees the development team responsible for Wealth Journeys, with a focus on strategic planning and maximizing the MarTech stack to deliver highly personalized, relevant communications — all aligned to a one-client view.

GENERAL RESPONSIBILITIES:

Service Levels

• Define and maintain standards, processes and procedures as required, ensuring their alignment with the latest industry best practices and standards as defined by the Enterprise Digital Center of Excellence team.
• Investigate and resolve deliverability issues as they arise.
• Adhere to a production schedule to ensure accurate and timely delivery.
• Provide regular status updates and quickly escalate potential issues – communicate to key stakeholders and managers on an ongoing basis.
• Document outcomes, report progress and communicate results and recommendations to larger team and key stakeholders on a regular basis.

Brand & Customer Experience

• Govern content and production of all Marketing Automation assets, ensuring adherence to brand, privacy and security policies, and production and deployment processes.
• Understanding of Governance and Compliance requirements as they relate to legislation.
• Monitor and minimize unsubscribe/bounce/compliant rates and ensure spam regulation compliance (e.g. CAN-SPAM, CASL, PIPIEDA, etc.).

Reporting

• Provide post reporting and analysis.
• Monitor campaign performance and metrics.
• Provide strategic direction based on industry best practices and trends.

Database Marketing

• Understanding of database marketing and CRM programs and procedures.
• Automate data flow between existing databases and Salesforce Marketing Cloud.
• SQL experience is an asset.
  

Governance and Compliance

• Be a subject matter expert on digital communication (including email marketing) best practices including creative, performance and CAN SPAM compliance.
• Execute processes to ensure compliance with regulations.

Risk Management and Control

• Provide subject matter input into the effectiveness of Marketing Automation journey mapping and email deployment initiatives via Salesforce Marketing Cloud and implement changes quickly to resolve issues.
• Identifying areas of concern to be completed or escalating as needed to the Scrum Master and Senior Manager.

GENERAL EXPERIENCE:

• An undergraduate degree in computer science or recognized equivalent.
• 3-5+ years of experience as an HTML developer with SFMC experience – journey builder, automation studio, AdStudio, etc.
• Prior experience in a leadership role (i.e. technical or direct reports) is an asset.
• Strong knowledge of email development best practices.
• Strong written and oral communication skills – must be able to communicate technical direction, discuss and incorporate stakeholder’s feedback, and communicate issues found and solutions clearly.
• Excellent data analysis, problem-solving and troubleshooting skills.

AUTOMATION EXPERIENCE:

• Marketing Automation specialist with hands on experience with Salesforce Marketing Cloud Journey Builder, Automation Studio and Contact Builder; experience with Advertising Studio an asset.
• Strong email HTML development skills and AMPScript coding experience (or similar) required.
• Marketing Automation campaign production management, working with the Sr Developer and Scrum Master.
• Deep understanding and tactical experience in setting up data integration points to support Marketing Automation journeys across multiple channels (including email, direct mail, online advertising, etc.).
• Implement and deploy test strategies and where required conduct QA to ensure accuracy of code development, journey mapping and deployment by segment.
• Deploy advanced email strategies, including preferences, segmentation, dynamic content and triggered emails as required.

Salary :

Pay Type:

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at .

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.