183 Hootsuite jobs in Canada
Digital Marketing Specialist / Social Media Communications
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Job Description
We are looking for an enthusiastic and competent Social Media Marketing Specialist to shape and protect our corporate image in ways that promote our business, values and mission. You’ll be responsible for content creation, social media marketing, online brand management, media relations and collaborating with our teams in promotional activities.
We want to see candidates who can impress us with their copywriting and presentation skills. You will be phenomenal at communicating and customer service. We’ll be on the lookout for experience in corporate communications, project management and social media. Throw a lot of enthusiasm and a pleasant personality into the mix and you’ll be our ideal candidate.
The goal is to maintain positive public awareness of Renovation Trust and our brand.
Renovation Trust:
Renovation Trust is out to change the way home renovations take place. From the East to the West coast of Canada we want to help both homeowners and construction contractors have more successful home renovations. We make sure that homeowners get the job they pay for and we help contractors get paid for doing their jobs. We may be a new startup but our team is anything but. we have experience launching and running very successful long standing companies that are still running today. We are setting out to change the way things are done and now we need you to help us make that happen!
Responsibilities:
- Create content for social media and website (TikTok videos, written communication, social images and more!)
- Create and manage free and paid ad campaigns
- Formulate audiences and optimize to hit the right audience with the right message
- Analyze user experiences to target audiences
- Formulate PR plans and strategies. Be the voice of our organization
- Enhance the company’s voice and presence through online and social channels
- Write press releases and other PR copy
- Plan and supervise events, conferences, etc…
- Present solutions in times of PR crisis and “damage control” for bad publicity
- Facilitate the resolution of disputes with the public
- Lead surveys and analyze public opinion
- Manage internal communication - newsletters, etc.
- Setting up and optimizing company pages within social media platforms
- Executing social media strategy with organic and paid options
- Manage and respond to brand reviews
- Attract and interact with targeted virtual communities and users
- Engage on all social media platforms on behalf of the brand and "soft sell" our services
Requirements:
** We would love all the things that we have below but we also know that the perfect person for us may not have all this. So go ahead and impress us. show us why you think we should take a chance on you if you don't have all this. after all, this is a creative role ;)
- Proven experience with PR, social media marketing, and corporate communications
- Experience managing social media profiles on Facebook, Twitter, Instagram, Youtube, etc…
- Experience managing a brand account on social media management platforms such as Hootsuite, Hubspot, etc…
- Experience in project management and execution of PR projects
- Experience with copywriting and editing
- Working knowledge of MS Office, photo and video editing software is an asset
- Experience with content creation, email marketing, web marketing, digital, radio, tv, and youtube is an asset
- Experience working with influencers is an asset
- Excellent oral and written communication skills
- Aptitude for public speaking and presentations
- Creative and practical
- Great with people - Happy customers are your ultimate goal!
- Degree in Communications, PR, Journalism, Marketing or other similar. Experience may be substituted for education.
Why Work Here:
If we didn't already tell you how awesome we are then here goes:
** Currently working hybrid in office and part at home. Min 2-3 days per week in office in Mississauga, ON. May be more frequent during initial training and as required by the company **
We are working to build and do something not seen in Canada and we want to make real change to an industry riddled with problems and we want to do that with great people on our team. It is going to take a lot of hard work, effort, problem solving and great ideas and we want only those willing to drive and push with us to succeeed to be by our sides.
If you can be the best at your role and help those around you be better too then we will support you as best we can. We provide great top compensation, benefits, an office with free parking, a fridge stocked with drinks and copious amounts of coffee and tea (because we know caffeine helps sometimes). We celebrate successes as a team and reward those who go above and beyond. We don't have ping pong tables and we aren't catering in lunch everyday (although sometimes we do and the Big Boss loves Chinese food). What we are is hard working, we have some good laughs and we make great software with great people to provide a great service.
Apply today and show us why you think you are the best person to join our team!
Digital Marketing Specialist / Social Media Communications
Posted today
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Job Description
Renovation Trust:
Renovation Trust is out to change the way home renovations take place. From the East to the West coast of Canada we want to help both homeowners and construction contractors have more successful home renovations. We make sure that homeowners get the job they pay for and we help contractors get paid for doing their jobs. We may be a new startup but our team is anything but. we have experience launching and running very successful long standing companies that are still running today. We are setting out to change the way things are done and now we need you to help us make that happen! Responsibilities:
- Create content for social media and website (TikTok videos, written communication, social images and more!)
- Create and manage free and paid ad campaigns
- Formulate audiences and optimize to hit the right audience with the right message
- Analyze user experiences to target audiences
- Formulate PR plans and strategies. Be the voice of our organization
- Enhance the company’s voice and presence through online and social channels li>Write press releases and other PR copy
- Plan and supervise events, conferences, etc… li>Present solutions in times of PR crisis and “damage control” for bad publicity
- Lead surveys and analyze public opinion
- Manage internal communication - newsletters, etc.
- Setting up and optimizing company pages within social media platforms
- Executing social media strategy with organic and paid options
- Manage and respond to brand reviews
- Attract and interact with targeted virtual communities and users
- Engage on all social media platforms on behalf of the brand and "soft sell" our services
** We would love all the things that we have below but we also know that the perfect person for us may not have all this. So go ahead and impress us. show us why you think we should take a chance on you if you don't have all this. after all, this is a creative role ;)
- Proven experience with PR, social media marketing, and corporate communications
- Experience managing social media profiles on Facebook, Twitter, Instagram, Youtube, etc… li>Experience managing a brand account on social media management platforms such as Hootsuite, Hubspot, etc… li>Experience in project management and execution of PR projects
- Experience with copywriting and editing
- Working knowledge of MS Office, photo and video editing software is an asset
- Experience with content creation, email marketing, web marketing, digital, radio, tv, and youtube is an asset
- Experience working with influencers is an asset
- Excellent oral and written communication skills
- Aptitude for public speaking and presentations
- Creative and practical
- Great with people - Happy customers are your ultimate goal!
- Degree in Communications, PR, Journalism, Marketing or other similar. Experience may be substituted for education.
If you can be the best at your role and help those around you be better too then we will support you as best we can. We provide great top compensation, benefits, an office with free parking, a fridge stocked with drinks and copious amounts of coffee and tea (because we know caffeine helps sometimes). We celebrate successes as a team and reward those who go above and beyond. We don't have ping pong tables and we aren't catering in lunch everyday (although sometimes we do and the Big Boss loves Chinese food). What we are is hard working, we have some good laughs and we make great software with great people to provide a great service. Apply today and show us why you think you are the best person to join our team!
Digital Marketing Specialist
Posted 8 days ago
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The Remote Digital Marketing Specialist will be responsible for developing, executing, and optimizing online marketing strategies to enhance brand awareness, generate leads, and drive business growth. Working fully remotely, this role requires creativity, analytical thinking, and the ability to adapt quickly to digital trends and customer behavior.
Key responsibilities include managing social media accounts, creating engaging content, executing email marketing campaigns, and overseeing search engine optimization (SEO) and pay-per-click (PPC) strategies. You will also be responsible for analyzing campaign performance through analytics tools, preparing detailed reports, and making recommendations to improve outcomes. Collaboration with design, sales, and product teams will be essential to ensure alignment across all digital initiatives.
The ideal candidate should have proven experience in digital marketing, strong knowledge of SEO, SEM, Google Analytics, and social media management tools. Excellent written communication, creativity, and the ability to work independently are essential. Familiarity with marketing automation platforms and content management systems is preferred.
This remote role offers flexibility, growth opportunities, and the chance to directly contribute to the company’s success by leveraging innovative digital strategies to reach and engage target audiences effectively. The Remote Digital Marketing Specialist will be responsible for developing, executing, and optimizing online marketing strategies to enhance brand awareness, generate leads, and drive business growth. Working fully remotely, this role requires creativity, analytical thinking, and the ability to adapt quickly to digital trends and customer behavior.
Key responsibilities include managing social media accounts, creating engaging content, executing email marketing campaigns, and overseeing search engine optimization (SEO) and pay-per-click (PPC) strategies. You will also be responsible for analyzing campaign performance through analytics tools, preparing detailed reports, and making recommendations to improve outcomes. Collaboration with design, sales, and product teams will be essential to ensure alignment across all digital initiatives.
The ideal candidate should have proven experience in digital marketing, strong knowledge of SEO, SEM, Google Analytics, and social media management tools. Excellent written communication, creativity, and the ability to work independently are essential. Familiarity with marketing automation platforms and content management systems is preferred.
This remote role offers flexibility, growth opportunities, and the chance to directly contribute to the company’s success by leveraging innovative digital strategies to reach and engage target audiences effectively.
Digital Marketing Lead
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Job Description
Salary:
CLV Group is a premier Canadian real estate firm specializing in the acquisition, development, and management of high-quality real estate assets. We deliver exceptional returns by aligning strategic acquisitions with expertly executed developments, innovative asset management, and operational excellence. Our consistent performance is no accident - its driven entirely by the strength of our people.
What truly differentiates CLV is our belief that real estate can, and should, be a force for good. Were not just in the business of buildings; were in the business of building better communities. From office-to-residential conversions to mixed-use developments, we approach every project through a lens of sustainability, impact, and long-term value.
Our culture is rooted in passion, purpose, and a strong sense of community. We cultivate thriving environments where residents, businesses, and neighbourhoods flourish. Philanthropy and social responsibility are embedded into our DNA, ensuring that as we grow, so do the communities we serve. We want to show the world that a business can scale AND do good at the same time.
CLV is at a pivotal moment of expansion. With aggressive growth projections and a robust pipeline of projects, we are actively scaling across all areas of our business. For investors, that means strong fundamentals and long-term value creation. For top-tier talent, it means meaningful work, career growth, and a chance to be part of something transformative.
If you are a professional looking to build a rewarding career in real estate - CLV Group offers an unparalleled opportunity to grow, contribute, and make a lasting impact.
Find out more about our upcoming projects here: Real Estate Development Ottawa | CLV Group.
Opportunity:
We are launching our search for a Digital Marketing Lead, a technically skilled professional with the vision and drive to build, optimize, and scale our digital performance. This role is best suited for a builder, someone who thrives on creating scalable systems, uncovering insights through data, leveraging AI-driven tools, and driving measurable results.
You will begin by auditing and refining our digital infrastructure including campaigns, analytics, and web performance, and then lead the charge in creating optimized, scalable strategies. Over time, you will play a pivotal role in shaping and building the digital marketing strategy that will fuel our continued growth as we strive to become the best in the industry.
In addition to the duties typically expected of a seasoned digital marketing professional, responsibilities will be to:
- Lead the audit, clean-up, and optimizationof existing digital campaigns, analytics, and reporting frameworks.
- Develop and deliver the digital lead generation strategy, ensuring we maximize qualified inquiries for our rental properties across all channels.
- Develop and execute a channel mix strategy(paid, organic, listing platforms, social, programmatic, etc.) to drive consistent high-quality leads.
- Manage and optimize Google Adscampaigns and other paid media for ROI and conversion growth.
- Oversee Google Analyticssetup and dashboards, transforming complex data into actionable recommendations for business impact.
- Drive SEO initiativesto strengthen organic visibility and outperform competitors in rankings.
- Ensure the website is optimized for speed, UX, conversion funnels, and lead capture, working with internal and external partners.
- Deliver competitive intelligenceby monitoring industry trends, analyzing competitor campaigns, and providing insights that guide both marketing and leasing strategy.
- Partner with the leadership team to present data-driven insightson market conditions, consumer behaviour, and campaign performance.
- Integrate AI-powered analytics, automation, and personalization toolsto enhance efficiency, targeting, and reporting.
- Provide insightful reportingthat clearly links marketing performance to leasing outcomes and revenue growth.
- Lay the foundation for a future digital marketing growth, setting standards, building processes, and mentoring talent as the function expands.
Qualifications
- 3+ years experience in digital marketing with proven success in Google Ads and Google Analytics.
- Strong background in SEOwith measurable performance results.
- Demonstrated expertise in lead generation strategies, ideally within rentals, real estate, or a high-competition industry.
- Knowledge of web design principlesand conversion optimization for lead capture.
- Advanced analytical skillswith the ability to interpret complex data and advise leadership on market dynamics.
- Experience delivering competitive intelligence and market trend analysisto inform business strategy.
- Hands-on experience with AI-driven marketing tools(e.g., predictive analytics, automated bidding, personalization engines, or generative content tools).
- Proven success in leading audits, clean-ups, and campaign optimizationat scale.
- Google Ads and Analytics certifications (preferred).
- A proactive, high-energy mindsetwith the ability to drive both strategy and execution.
Most importantly, we are a small yet mighty team. This is a roll up your sleeves, help where you are needed kind of role. We are looking for a new team member who will support our success when and as needed, as our team will do for you when you need it.
This role is based in our offices five days a week, giving you the opportunity to work closely with your colleagues, learn from experienced professionals, and grow in a highly engaged team environment.
Learn more about our working at CLV here: Talent and Culture - CLV Group
We are committed to diversity in our workforce and are proud to be an equal opportunity employer. We are excited to work with talented people, period. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.
We strive to make our website and application process accessible to all users. Accommodation is available upon request for candidates taking part in all aspects of the selection process. Please send an email let us know the nature of your request and your contact information. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.
Our team handles a lot of sensitive information, which means we require all candidates that receive and accept employment offers to complete a background check before being hired.
Thank you for your time and desire to join our winning team and to play a critical role in developing future communities across Canada.
Only selected candidates will be contacted. No phone calls please.
We appreciate your interest in exploring an opportunity with CLV Group!
Digital Marketing Coordinator
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Job Description
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Position: Digital Marketing Coordinator
Type: Full-Time, Permanent
Location: Edmonton, Alberta, Canada
Workplace: Hybrid/Remote. This position typically requires on-site work at our office for a minimum of 2-3 days a week. However we will be accepting applications from candidates seeking fully remote positions in Western Canada.
No recruiters, please!
We are looking for a Digital Marketing Coordinator to be part of Nimble Digitals growing team!
About
Nimble is a digital marketing agency based in Edmonton, Canada. Nimble Digital was created from the partnership between Lift Interactive, an award-winning Edmonton agency, and Pattison Media. As a part of our Nimble team, you will be a part of the team that offers cost-effective websites and ongoing digital marketing programs to clients across Western Canada.
Nimble offers a smarter, carefree solution to digital marketing. Our approach helps clients to better understand their business and their customers, unleashing the best way to engage with their audience.
As a Nimble Digital Marketing Coordinator, you will be a solutions-focused, big-picture thinker who thrives on building consensus and turning ideas into results. You will collaborate closely with the Digital Marketing Lead, the broader marketing team, and the AdOps Director to ensure marketing processes are executed efficiently, campaigns are optimized for performance, and opportunities for improvement are continuously identified and implemented.
Duties & Responsibilities
- Manage and optimize paid ad campaigns on Google Ads and Meta Business Manager
- Develop and execute SEO tactics to support client marketing objectives
- Monitor campaign performance and adjust strategies to maximize results
- Collaborate with the Digital Marketing Lead and other team members to align campaigns with client goals and brand guidelines
- Prepare and present campaign performance reports to internal teams and stakeholders
- Identify opportunities to improve marketing processes, strategies, and engagement tactics
- Coordinate timelines, deliverables, and expectations with internal stakeholders to ensure marketing projects are completed on schedule
- Stay informed on industry trends, platform updates, and best practices in digital marketing
Requirements & Qualifications
- Minimum 2 years of experience managing paid campaigns in Google Ads and Meta Ads
- Working knowledge of additional paid marketing channels such as LinkedIn, YouTube, and TikTok is an asset
- Proven ability to translate client goals into actionable and measurable campaign strategies
- Proficient in leveraging all tools and features within Google Ads and Meta Ads, selecting the most effective options for each client and situation
- Skilled in building campaigns and troubleshooting setup or configuration issues across Google Ads and Meta Ads platforms
- Experience evaluating campaign performance against established goals, analyzing trends, and identifying actionable insights
- Strong decision-making skills to optimize campaign performance and improve client outcomes
- Familiarity with SEO tools, tactics, and strategies
- Familiarity with design and creative tools, with an eye for design
- Knowledge of digital project management software
- Ability to identify key opportunities or strategies for clients and develop clear, results-driven action plans
- Strong communication skills with the ability to explain marketing concepts to clients in plain language, both in writing and in meetings
- Ability to work with a team and independently
- Able to assimilate quickly into a fast-paced team environment
- Up-to-date with the latest digital marketing trends, techniques, and technologies
Well Take Care of You
As an employee of Nimble, youll be well taken care of with benefits that include:
- Competitive compensation rates
- Feedback and coaching with regular check-ins and reviews
- Extended health and dental benefits including an annual Health Spending Account
- RSP Employer Matching Program
- A strong emphasis on work-life balance
- Opportunities for education and training
Our Hiring Process
- First Meet & Greet: Well have a conversation to learn more about you and your passions.
- Formal Interview: Well dive into your experience, skills, and how you approach project and team management.
- Offer: If youre the right fit, well make an offer and work out the details together.
Join Our Team
We value diversity and inclusion in our workplace. We strive to create an environment where individual differences are celebrated, talents are nurtured, and everyone can thrive. This commitment extends throughout the hiring process and employment journey.
Apply now!
Digital Marketing Manager
Posted today
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Job Description
- Position: Digital Marketing Manager
- Develop and implement comprehensive digital marketing strategies for clients, including but not limited to website optimization, email marketing, social media, and PPC advertising.
- Oversee the day-to-day management of digital marketing campaigns and track performance using various analytics tools.
- Collaborate with internal teams and clients to ensure cohesive and consistent brand messaging across all digital channels.
- Conduct market research and stay up-to-date with industry trends to identify new opportunities for growth.
- Manage and optimize client websites and landing pages to improve user experience and drive conversions.
- Create and manage email campaigns, including list management, A/B testing, and email design.
- Utilize social media platforms to engage with and grow an online community, as well as create and schedule social media content.
- Develop and execute paid search and display advertising campaigns to drive targeted traffic and leads.
- Analyze data and provide regular reports and insights to clients on campaign performance and ROI.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3-5 years of experience in digital marketing, with a strong background in website optimization, email marketing, social media, and PPC advertising.
- Proven track record of developing and executing successful digital marketing strategies.
- Proficiency in Google Analytics, Google AdWords, and social media management tools.
- Strong analytical skills with the ability to use data to drive decision making.
- Excellent written and verbal communication skills.
- Strong project management skills and ability to handle multiple projects and priorities at once.
- Experience in managing a team and working collaboratively with cross-functional teams.
- Passion for staying up-to-date with industry trends and best practices in digital marketing.
At Gestalt Communications, we value creativity, innovation, and collaboration. We offer a competitive salary, benefits package, and a dynamic work environment where your ideas and contributions will be valued and encouraged. Join our team and be a part of making a difference in the way businesses communicate and connect with their audience.
If you have a passion for digital marketing and are excited about the opportunity to make a real impact, then we want to hear from you! Apply now and take your digital marketing career to the next level with Gestalt Communications.
Company: Gestalt Communications
Gestalt Communications is a global communication and branding agency that specializes in helping businesses of all sizes effectively communicate and connect with their target audience. We are seeking a highly motivated and experienced Digital Marketing Manager to join our fast-paced and dynamic team. This role will be responsible for driving the digital marketing strategy and execution for our clients' brands.
Key Responsibilities:
Digital Marketing Expert
Posted today
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Job Description
Company Description
At Techo-Bloc, we’re entrepreneurial innovators who take pride in rolling up our sleeves and making things happen. With 9 cutting-edge manufacturing facilities, 13+ distribution centers, and over 900 employees across 20+ North American locations, we’re driven by bold growth, creativity, and a commitment to excellence—all within a collaborative and inclusive work environment.
Job DescriptionPlease share a portfolio showcasing your expertise in digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention.
Reporting to the Marketing Operations Manager, the Digital Marketing Expert will be responsible for building and executing high-performing digital marketing strategies that drive brand visibility, lead generation, customer acquisition, and revenue growth. You will lead the development and optimization of paid and organic programs across multiple channels, including SEM, SEO, email, paid social, and content marketing, while ensuring accurate tracking, reporting, and ROI analysis.
This role requires a highly analytical marketer who is passionate about leveraging data to optimize full-funnel strategies, improve website conversion, and maximize campaign performance. You will also collaborate cross-functionally to implement tracking solutions, optimize website experiences, and stay ahead of industry trends to fuel continuous growth for Techo-Bloc.
Digital Strategy Execution
- Lead the development and execution of comprehensive digital marketing strategies to enhance brand awareness, lead generation, conversions and drive sales across various online channels including SEM, SEO, email marketing, paid social, and content marketing.
- Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommend actionable insights to optimize campaign performance.
- Manage digital advertising budgets, allocate resources effectively, and optimize campaign spending to maximize ROI and achieve targeted goals.
- Audit and update Google Analytics 4 (GA4) and event tracking via Google Tag Manager (GTM) to ensure proper data collection, clean data flows, conversion tracking, accurate attribution and reporting.
- Create and manage reports and dashboards (Looker Studio, Excel) to analyze campaign and website performance.
SEO & Organic Growth
- Identify and support opportunities to grow Techo-Bloc’s organic visibility and traffic.
- In collaboration with an external agency, perform technical SEO audits and implement fixes (crawlability, indexing, schema markup, etc.).
- Monitor organic search performance using tools like Google Search Console, SEMrush, or Ahrefs .
Website & Conversion Optimization
- Collaborate with the e-Commerce team to identify website optimizations that improve user experience and increase conversions.
- Support A/B testing and landing page performance improvements.
Cross-Functional Collaboration & Support
- Serve as a digital subject matter expert across the organization to inform broader strategies.
- Collaborate cross-functionally with internal teams including Sales, Creative, Events, etc. to develop integrated marketing campaigns aligned with business objectives and customer needs.
- Collaborate on campaign briefs to define tracking, goals, and reporting benchmarks.
- Proven track record of 5+ years of experience in digital marketing roles with a focus on data analytics, strategy development, and campaign optimization.
- Expert level use of data analytics tools such as Google Analytics or similar platforms to track and measure digital marketing performance.
- Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign effectiveness and ROI.
- Bilingual: French and English (English required for U.S. operations)
- Proficiency in digital marketing platforms and tools including Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, or similar tools.
- Demonstrated ability to foster a culture of innovation and continuous improvement.
- Ability to build a full digital funnel strategy based on data.
- Stay up to date on digital trends, SEO best practices, and analytics platform changes to keep Techo-Bloc ahead of the curve.
Additional Information
Why work for us?
Career Growth and Recognition : At Techo-Bloc, we're career builders. Explore advancement opportunities through our well-defined career paths by department. Your success is our shared responsibility, supported by a culture that values your unique contributions.
Performance-Driven Rewards: Experience the direct impact of your efforts with competitive performance-based bonuses. Join a passionate, driven team that collaborates seamlessly to achieve remarkable results.
Collaborative Company Culture: Ditch the silos and join us in driving innovation and excellence together. We support and care about each other’s success! Experience a vibrant culture with 5-star ratings from most of our employees. Leave egos at the door as we engage in activities like brainstorming sessions, lively BBQs, and festive parties, fostering a strong sense of community and belonging.
Perks and Benefits:
- RRSP with employer contribution
- 24/7 telemedicine & Employee Assistance Program (EAP)
- Inhouse leadership development and coaching
- Training & Development Programs
- Flexible work arrangements
- Considerable referral bonuses
- Discounts on Techo-Bloc’s products
- Healthy snack-filled kitchens
- Techo-Bloc branded swag
- Free parking
- Employee Recognition Events
- English and French courses available as needed
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Digital Marketing Specialist
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Job Description
Salary:
The Role
TEC Canada is seeking a passionate and motivated Digital Marketing Specialist to join our growing team. This role is ideal for a creative individual who thrives in a fast-paced, purpose-driven environment and is eager to help expand the reach and impact of our brand.
As a key member of our marketing department, you will manage and execute complex digital campaigns across multiple platforms. Youll play an essential role in shaping how TEC connects with its audience through social media, SEO, webinars, podcasts, paid media, and more. Youll work cross-functionally with other departments, collaborate with external agencies, and be responsible for creating meaningful, high-performing content that aligns with our business goals.
Responsibilities
Campaign Management
- Strategically plan, build, launch, and continuously optimize TECs organic and paid digital marketing campaigns in collaboration with internal stakeholders and external agency partners.
- Design, implement, and maintain automated lead nurturing workflows within HubSpot and other marketing technology platforms, leveraging segmentation, personalization, and behavioral triggers to maximize engagement and conversion efficiency.
- Manage CRM integrations, lead scoring, and campaign performance tracking to optimize the marketing funnel, enhance conversion rates, and identify opportunities for audience segmentation and personalization.
- Design, execute, and analyze A/B tests, form integrations, and lead tracking workflows to refine campaign strategies, validate hypotheses, and continuously improve conversion-driven decision-making.
Social Media Management
- Manage and monitor social channels (LinkedIn, YouTube, Facebook, Instagram, Twitter) to drive brand awareness, generate leads, and grow organic engagement.
- Create compelling written, visual, and video content tailored for each platform.
- Define and track KPIs, regularly reporting on performance and making data-driven optimizations.
- Support Chairs and internal advocates in creating LinkedIn content and shareable updates.
- Stay up to date with social media trends and platform changes.
- Manage and schedule multi-channel campaigns using tools such as Hootsuite and HubSpot.
Content Creation & Storytelling
- Plan, generate, and coordinate content creation across multiple media formats to enhance brand visibility and engagement, including:
- Writing long-form blog articles, thought leadership pieces, and member success stories that showcase TECs impact and expertise.
- Supporting the production, publication, and promotion of webinar and podcast episodes, ensuring alignment with campaign objectives and audience interests.
- Scripting and storyboarding compelling video content for use across digital channels to drive awareness, lead generation, and community engagement.
- Conduct in-depth interviews with TEC Chairs and members to capture their personal journeys, business impact, and thought leadership, transforming insights into high-value marketing assets.
- Proofread, edit, and optimize marketing copy across web, email, and social channels to ensure clarity, brand consistency, and audience resonance.
Analytics & Reporting
- Compile insights and analytics across all marketing channels (social, web, email, paid).
- Present findings in monthly and quarterly reports to inform content and strategy.
- Identify trends and suggest innovative content formats or platforms to explore.
Website & SEO
- Update and optimize TECs website content using WordPress and other Content Marketing System platforms.
- Implement SEO best practices including meta descriptions, image alt text, and keyword integration.
- Monitor site performance, time on page, conversions, and adjust strategies as needed.
Qualifications
- An undergraduate degree in Communications or Marketing, specializing Digital Marketing, or an equivalent combination of education and professional experience related to the responsibilities of the position.
- Minimum 5 years of experience in the areas related to the position.
- Experience or proficiency with HubSpot essential.
- Experience with Adobe Creative Suite and Canva.
- Experience with SEO and SEM.
- Proficiency in French would be a strong asset.
We look for candidates who:
- Express our core values: Growth, Caring, Challenge, Trust.
- Come with solutions
- Communicate boldly and authentically
- Own their impact
- Champion: Self, Family, Job
- Are humble and kind
- Believe their team is better together
- Do the best they can until they know better, then do better
WHY CHOOSE US:
- Be part of a culture built on respect and collaboration, where the well-being of every employee is prioritized.
- Benefit from our flexible day policy, giving you the freedom to take time off when it matters most.
- Enjoy a robust benefits package, including an annual health allowance to support your wellness journey.
- Clear career progression and continuous opportunities for professional growth and advancement within the company.
- Secure your future with our competitive RSP matching program.
- Work with influential Canadian business leaders, contributing to the success of Canadian business.
- We provide a thorough onboarding process designed to set you up for success, with continuous support and resources to help you thrive in your role and grow within the company.