94 Lead Nurturing jobs in Canada

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Work must be completed at the physical location. There is no option to work remotely.

This employer promotes equal employment opportunities for all job applicants, including those self-identifying as a member of these groups:

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Work must be completed at the physical location. There is no option to work remotely.

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• or equivalent experience

Work must be completed both in person and remotely.

The employer stated that this position is a green job, because it involves tasks and responsibilities contributing to positive environmental outcomes and helping Canada achieve its net-zero target.

English

Work must be completed at the physical location. There is no option to work remotely.

The employer stated that this position is a green job, because it involves tasks and responsibilities contributing to positive environmental outcomes and helping Canada achieve its net-zero target.

English

Work must be completed at the physical location. There is no option to work remotely.

• Own and evolve our GEO (Generative Engine Optimization) strategy — maximizing brand visibility across AI search platforms like ChatGPT, Google SGE, Perplexity, and Claude.
• Optimize content and website structure for LLM discoverability, semantic depth, and AI citation relevance.
• Lead enterprise SEO programs, including keyword strategy, content clustering, internal linking, and schema enrichment.
• Guide the development of high-intent landing pages and knowledge assets based on search and AI prompt trends.
  

• Manage digital performance of the enterprise website, with a focus on conversion, accessibility, and global optimization.
• Partner with Product Marketing and Regional Marketing to localize and scale key experiences across priority regions.
• Drive experiments to improve landing page performance (speed, UX, content depth) and align to buyer needs.
  

• Lead the enterprise content strategy for organic growth — collaborating with content, product marketing, and field to define themes, formats, and distribution tactics.
• Identify gaps in topical coverage, support the creation of AI-ready content, and expand our digital footprint through thought leadership, use cases, and search-aligned narratives.
• Help establish our brand as a trusted source in the eyes of AI engines and evaluators.
  

• Define KPIs and reporting frameworks for organic performance, AI search visibility, and content engagement.
• Use tools like GA4, HubSpot, Salesforce, SEMRush, Ahrefs, and LLM-based prompt analysis to drive strategic decisions.
• Translate digital insights into actionable recommendations for GTM teams, aligning with enterprise pipeline objectives.
  

• Work cross-functionally with Product Marketing, Field, and Web to support enterprise GTM motions — including launches, narratives, and content hubs.
• Ensure our digital strategy supports pipeline goals, vertical plays, and strategic enterprise messaging across owned channels.
• Develop playbooks and feedback loops that make digital performance measurable and repeatable.
  

• Bachelor's degree in Marketing and/or with related disciplines is strongly preferred. Advanced degrees and/or certifications are recommended.
  

• Minimum of 7+ years of experience in digital marketing, ideally in B2B SaaS, cybersecurity, or infrastructure tech is required. The ideal candidate should have 7 to 12+ years of global digital marketing experience with experience partnering and supporting a global team.
  

• Proven success leading SEO, web optimization, and content performance programs.
• Strong understanding of GEO, LLM optimization, and how generative AI is reshaping buyer discovery.
• Experience with digital analytics tools like GA4, HubSpot, Salesforce, and Ahrefs.
• Deep curiosity and comfort with experimentation, structured content strategy, and signal-based marketing.
• Excellent communication and project management skills in a cross-functional, matrixed environment.
• Hard-working and resilient personality.
• A go getter who wants to grow and achieve great things.
  

Job Description

Company Description

At Techo-Bloc, we’re entrepreneurial innovators who take pride in rolling up our sleeves and making things happen. With 9 cutting-edge manufacturing facilities, 13+ distribution centers, and over 900 employees across 20+ North American locations, we’re driven by bold growth, creativity, and a commitment to excellence—all within a collaborative and inclusive work environment.

Please share a portfolio showcasing your expertise in digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention. 

Reporting to the Marketing Operations Manager, the Digital Marketing Expert will be responsible for building and executing high-performing digital marketing strategies that drive brand visibility, lead generation, customer acquisition, and revenue growth. You will lead the development and optimization of paid and organic programs across multiple channels, including SEM, SEO, email, paid social, and content marketing, while ensuring accurate tracking, reporting, and ROI analysis. 

This role requires a highly analytical marketer who is passionate about leveraging data to optimize full-funnel strategies, improve website conversion, and maximize campaign performance. You will also collaborate cross-functionally to implement tracking solutions, optimize website experiences, and stay ahead of industry trends to fuel continuous growth for Techo-Bloc. 

Digital Strategy Execution 

• Lead the development and execution of comprehensive digital marketing strategies to enhance brand awareness, lead generation, conversions and drive sales across various online channels including SEM, SEO, email marketing, paid social, and content marketing. 
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommend actionable insights to optimize campaign performance. 
• Manage digital advertising budgets, allocate resources effectively, and optimize campaign spending to maximize ROI and achieve targeted goals. 
• Audit and update Google Analytics 4 (GA4) and event tracking via Google Tag Manager (GTM) to ensure proper data collection, clean data flows, conversion tracking, accurate attribution and reporting. 
• Create and manage reports and dashboards (Looker Studio, Excel) to analyze campaign and website performance. 

SEO & Organic Growth 

• Identify and support opportunities to grow Techo-Bloc’s organic visibility and traffic. 
• In collaboration with an external agency, perform technical SEO audits and implement fixes (crawlability, indexing, schema markup, etc.). 
• Monitor organic search performance using tools like Google Search Console, SEMrush, or Ahrefs . 

Website & Conversion Optimization 

• Collaborate with the e-Commerce team to identify website optimizations that improve user experience and increase conversions. 
• Support A/B testing and landing page performance improvements. 

Cross-Functional Collaboration & Support 

• Serve as a digital subject matter expert across the organization to inform broader strategies. 
• Collaborate cross-functionally with internal teams including Sales, Creative, Events, etc. to develop integrated marketing campaigns aligned with business objectives and customer needs. 
• Collaborate on campaign briefs to define tracking, goals, and reporting benchmarks. 

• Proven track record of 5+ years of experience in digital marketing roles with a focus on data analytics, strategy development, and campaign optimization.  
• Expert level use of data analytics tools such as Google Analytics or similar platforms to track and measure digital marketing performance.  
• Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign effectiveness and ROI.  
• Bilingual: French and English (English required for U.S. operations)
• Proficiency in digital marketing platforms and tools including Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, or similar tools.  
• Demonstrated ability to foster a culture of innovation and continuous improvement. 
• Ability to build a full digital funnel strategy based on data.  
• Stay up to date on digital trends, SEO best practices, and analytics platform changes to keep Techo-Bloc ahead of the curve. 

Why work for us?

Career Growth and Recognition : At Techo-Bloc, we're career builders. Explore advancement opportunities through our well-defined career paths by department. Your success is our shared responsibility, supported by a culture that values your unique contributions.

Performance-Driven Rewards:  Experience the direct impact of your efforts with competitive performance-based bonuses. Join a passionate, driven team that collaborates seamlessly to achieve remarkable results.

Collaborative Company Culture:  Ditch the silos and join us in driving innovation and excellence together. We support and care about each other’s success! Experience a vibrant culture with 5-star ratings from most of our employees. Leave egos at the door as we engage in activities like brainstorming sessions, lively BBQs, and festive parties, fostering a strong sense of community and belonging.

Perks and Benefits:

• RRSP with employer contribution
• 24/7 telemedicine & Employee Assistance Program (EAP)
• Inhouse leadership development and coaching
• Training & Development Programs
• Flexible work arrangements
• Considerable referral bonuses
• Discounts on Techo-Bloc’s products
• Healthy snack-filled kitchens
• Techo-Bloc branded swag
• Free parking
• Employee Recognition Events
• English and French courses available as needed

Job Description

Candidates for the Digital Marketing Operations role should have a well-rounded digital marketing background, experience to organise, execute, measure, and optimize their digital marketing efforts.

This role will work alongside the marketing team to ensure all marketing efforts serve to achieve immediate and long-term business goals, and identify and execute improvements for processes, content, and lead generation.

Requirments:

• Strategic planning
• Process Optimization: Establishing workflows for content creation, campaign execution, and reporting.
• Technology Management: Selecting, implementing, and managing marketing technologies like CRM, marketing automation platforms, and analytics tools.
• Data Management: Ensuring data accuracy, accessibility, and security across all marketing systems.
• Performance Measurement: Tracking key metrics, analyzing campaign performance, and identifying areas for improvement.
• Team Collaboration: Facilitating communication and coordination among different marketing teams and stakeholders.
• Verify, edit and update content for the website, keeping the content fresh, timely, accurate and relevant.
• Monitor website content and user interaction and trouble shoot or escalate as necessary.
• Work collaboratively with our content writers, SEO experts and developers to continually improve the website user experience.
• Develop marketing campaign landing pages.
• Optimize copy and landing pages for search engine marketing.
• Manage company profile and content on social media.
• Email Marketing
• Creating and deploying surveys.
• Executing paid campaigns and social media management.

• Maintain monthly reporting for website, SEO, SEM using various digital tools such as Google Analytics, Google My Business, Google Console, SEMrush.
• Monitor website traffic and present website analytic reports monthly with recommendations to improve key performance metrics.

• Bachelor's Degree.
• 2-5 years of relevant digital marketing experience.
• Agency experience is an asset.
• Excellent communication skills - both written and verbal and the ability to collaborate with a cross functional team in a fast paced, entrepreneurial environment.
• Ability to multi-task and complete deadlines in a fast-paced, challenging environment.
• A self-starter who is able take ownership of projects and offer improvements.
• Outstanding can-do attitude with a flair for detail and organization.

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Job Description

Salary:

Job Title: Digital Marketing Manager

Department: Marketing

Location: Calgary, Alberta(On-Site)

Type: Permanent, Full-time

Hours: 40 Hours Per Week

Monday to Friday, 9:00 am 5:00 pm

Classification: Mid-Senior Level

ABOUT US

ERP College is providing state-of-the-art vocational education and training to Canadians since 2005. Our specialized programs in Healthcare, Business, and Information Technology are empowering people to successfully achieve their dream careers. We offer our programs in Alberta and across Canada in on-ground and online settings.

ERP offers a diversified team and an inclusive work environment with a strong focus on work-life balance for its employees and agents. Our team is designed to serve ERPs uniquely diversified student and teacher demographics. We welcome people to work with us who are passionate about making a difference in peoples lives, have a Can-Do attitude, and nurture openness to diversity.

POSITION SUMMARY

We are actively looking for a Digital Marketing Manager to join our Marketing Department. This role involves overseeing digital campaigns, analyzing performance metrics, and optimizing efforts to achieve the business goals and objectives. The Digital Marketing Manager will work closely with our marketing and admission teams under the supervision of the Campus Director and oversee our digital marketing operations.

RESPONSIBILITIES

The responsibilities of the Digital Marketing Manager are subject to change and additional duties may be assigned over time as the situations require. The duties and responsibilities include but are not limited to:

General Responsibilities:

• Provide guidance on how the organizations current and future activities and strategic priorities will impact digital marketing.
• Align existing digital marketing strategies, plans, and resources with other functions to support the organizations growth.
• Allocate human and technical resources, as well as budgets, based on the organizations goals and priorities.
• Manage and distribute student recruitment budget, analyze the ROI of digital marketing efforts, and prepare reports for senior management.
• Research the competitors and their digital marketing strategies, identify potential opportunities, and provide recommendations to actualize them.
• Stay updated with the developments in digital marketing technologies to ensure the competitiveness and efficiency of our digital marketing efforts.
• Assist and support employees in understanding their roles and actively contributing to the processes of attracting, converting, and retaining students through digital platforms.
• Collaborate with the conventional marketing team to ensure coherence in the overall marketing strategies of the organization.

Job Specific Responsibilities

• Plan and implement digital marketing strategies, including SEO/SEM, social media (Facebook, YouTube, Instagram, and Google Ads) marketing, email marketing, and display advertising campaigns.
• Manage digital marketing operations, including creating digital content, maintaining the website, managing social media accounts, and arranging online events.
• Ensure that marketing and communications efforts adhere to established timelines.
• Evaluate end-to-end customer experience across multiple channels and customer touchpoints, identify critical conversion and drop-off points, and optimize user funnels.
• Design, build, and maintain a strong social media presence for the organization to attract the right audience.
• Reviewing and optimizing the design and content of all online assets, including the company website and social media pages.
• Ensure the digital marketing efforts achieve the student enrolment targets and maintain the desired level of retention rate.
• Analyzing the results and effectiveness of all digital marketing campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

QUALIFICATIONS

• Bachelors degree in Marketing or any other relevant discipline, preferably in digital marketing.
• 3-5 years of experience in a digital marketing role with demonstrated success.
• Functional knowledge of search engine optimization, email marketing, lead generation, and other digital marketing methods.
• Experienced in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Functional expertise in website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.), Google Adwords campaigns, HTML, CSS, and JavaScript.
• Functional expertise in working with CRM systems and their integration with the sales life cycle.

SKILLS

• Considerable experience working in the service sector, and experience working in the education sector is considered an asset.
• Ability to analyze and interpret sales, website, and social media statistics, complete tasks under pressure, and keep track of small details.
• Excellent interpersonal skills, with the ability to collaborate with other departments.
• A result-oriented, proactive, and data-driven personality with strong business acumen.
• Strong project management skills.
• Highly creative with experience in identifying target audiences and developing digital campaigns that engage, inform and motivate.
• Strong attention to detail with demonstrated leadership, organization and time management skills.
• Strong verbal and written communication with a high level of self-motivation, flexibility, and integrity.

BENEFITS

• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site gym
• Paid time off
• Paid Vacation
• Vision care