19 Market Research Analyst jobs in Canada
Manager, Marketing Intelligence & Strategy

Posted 21 days ago
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**Position Snapshot**
**Business area: Nestlé Canada**
**Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8;**
**Hybrid**
**A little bit about us**
While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people.
We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We're a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.
Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.
**What to Expect:**
This role involves developing the strategy for insights and analytics in the Division, using advanced analyses to inform decisions that improve consumer and shopper engagement. You will also be the key lead to build strategic thinking with data capability in the marketing team and broader category team.
**Marketing Intelligence and Strategy Managers lead work in 5 key areas:**
+ Consumer, Shopper and Marketplace strategy rooted in deep insights and understanding
+ Category, Brand and Marketplace data integration and advanced analytics sought at providing superior data analytics and story-telling to the business
+ Building tools and systems that deliver business intelligence to Marketing, Sales and Executive Leaders
+ Collaborating with the Marketing team to develop strategies and initiatives informed by the current and future performance of the business and marketplace
+ Building the capability of the full Marketing team to use data for enhanced strategic thinking and decision making. Marketing Intelligence and Strategy Managers integrate and connect the dots across a wide variety of data sources, including Nielsen, Numerator, Ipsos, Shopper Intelligence, Retailer Loyalty data, Market Mix Models (MMMs), Custom Research Methods (TURF, market models, concept tests etc), Internal data, and other Qualitative & Quantitative sources.
**A day in the life:**
You will be working on designing the short and long-term strategic and consumer/shopper plan for the division. You will proactively work with Marketing to identify the biggest issues and questions on the business. You will use advanced data analysis and strong storytelling to understand business performance factors, and work with marketing on category and brand strategies. You will collaborate with and coach Marketers to improve their business insight through understanding consumer and shopper data.
You will also:
+ Contribute to the development of annual business and category plans, ensuring the consumer and shopper are at the core of the strategic plan.
+ Develop a deep understanding of consumers, shoppers, and marketplace factors to understand what drives consumer demand and leverage that knowledge to improve business performance.
+ Be the strategic lead to the Marketing teams to create engaging brand experiences, strong in-market activations, and winning innovations that are rooted in consumer and shopper understanding.
+ Lead benchmark measurement and "how to win" actions (category, brand, innovation score-carding), and ensure monthly reporting and tracking processes are delivering actionable outcomes for the business team.
+ Lead the Marketing team to establish key metrics and develop measurement tools to assess in-market effectiveness, brand equity, and return on marketing investment.
+ Apply best practices to lead upfront innovation ideation and validation, including identifying areas for growth and quantifying the impact of innovation in the marketplace. Track performance of key Innovation launches through delivering tracking tools, compelling Insight decks, competitive cross-Category benchmarks and communicating regular updates to relevant teams.
+ Automate, build, and maintain advanced tools to democratize data to the team and build capability of the business team to think with data
+ Develop, test, and introduce new digital technologies to ensure Nestle is at the forefront of leveraging all intelligence and insight to drive business growth.
+ Coach and develop direct reports, as well as the broader business team in the areas of insights/analytics, thinking with data, and using data for strategic plan development.
+ Be the expert in Nielsen, Numerator, POS/Dedication Data, custom research methodologies, and additional datasets for the Marketing Team. Leverage these tools in your own advanced analyses and build team capability in using them for improved decision making.
**Role Requirements**
+ Minimum 10 years Insights/Analytics experience (multi-category, CPG experience)
+ Extensive experience in Big Data set e.g. POS, Loyalty Data, Nielson Data
+ Leadership Experience in leading/mentoring cross functional teams
+ Demonstrated ability to generate actionable insights out of big data
+ Ability to disseminate and synthesize diverse and vast data while communicating simply to non-analytic audience and senior leader stakeholders
+ Proven skill in crafting efficient tools/solutions in a challenging setting and involving various collaborators
**Benefits**
+ Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
+ Company matched pension plan
+ Four weeks of Vacation and five personal days (Personal Paid Holidays)
+ Flexible and hybrid work arrangements
+ Excellent training and development programs as well as opportunities to grow within the company
+ Access to Educational Assistance & Tuition Reimbursement
+ Bonus eligibility
+ Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
+ Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
+ Adoption benefits to remove some of the financial barriers associated with adoption
+ Up to 50% off - Nespresso Coffee Machine, Capsules and accessories
+ Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
**What you need to know**
We will be considering applicants as they apply, so please don't delay in submitting your application.
Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran's status, colour, religion, disability, sexual orientation and beliefs.
If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.
#LI-Hybrid
Salesforce Marketing Cloud Strategy & Growth Consultant
Posted today
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Job Description
Since 2008, CRM Forge Solutions has been a trusted expert in CRM and Marketing Automation. With over 15 years of experience and more than 1,250 clients served, we specialize in strategy, development, and implementation across Salesforce CRM, Microsoft Dynamics, Marketing Cloud, and Pardot.
Our mission is to help businesses optimize their CRM systems, enhance customer relationships, and drive measurable success. We are dedicated to delivering innovative solutions and long-term value to our clients.
We are seeking a Salesforce Solutions Consultant specializing in Marketing Cloud who is not only technically knowledgeable but also a strategic partner and driver of business growth. If you excel at building client relationships, identifying upsell opportunities, and helping organizations unlock new value from their Marketing Cloud investments, we want you on our team.
ABOUT THE ROLE:
As a Salesforce Solutions Consultant at CRM Forge Solutions, you will serve as a trusted advisor to clients, guiding them through marketing automation strategy and business transformation. Your role will focus on strategic consulting, sales enablement, and account growth. You’ll help shape the future of client accounts, uncover expansion opportunities, and ensure that marketing automation strategies align with business goals.
Responsibilities
- Partner with clients to define marketing and business objectives and translate them into actionable, scalable Marketing Cloud strategies.
- Act as a strategic consultant, advising clients on best practices and identifying opportunities to expand their use of Marketing Cloud and related Salesforce technologies.
- Drive account growth by spotting upsell opportunities, contributing to proposals, and collaborating with sales teams to expand client partnerships.
- Lead workshops and presentations with executive stakeholders to position Marketing Cloud as a business growth enabler.
- Translate client challenges into strategic roadmaps and align Marketing Cloud solutions with measurable business outcomes.
- Oversee solution design and architecture (without needing to be hands-on with every build), ensuring long-term scalability and alignment with client goals.
- Collaborate cross-functionally with sales, delivery, and technical teams to ensure client success and account expansion.
- Stay ahead of industry trends and educate clients on the latest Salesforce capabilities that drive a competitive advantage.
A Successful Candidate Will Have
- 5+ years of experience in Salesforce Marketing Cloud, with proven expertise in consulting and client-facing roles.
- A strong background in business analysis, account management, and sales enablement.
- Demonstrated ability to identify upsell opportunities and grow client relationships.
- Salesforce Marketing Cloud Consultant certification (strongly preferred).
- Excellent communication skills with the ability to influence C-level stakeholders.
- A consultative, entrepreneurial mindset
- Broad understanding of Marketing Cloud’s technical capabilities, with the ability to guide teams (not just execute hands-on).
- Strong project ownership skills, balancing strategic oversight with practical client outcomes.
What We Offer
- Competitive Salary
- Growth opportunities and career advancement
- Benefits and vacation package
- Work-Life balance
Job Types: Full-time, Permanent
Location: Toronto, ON (Preferred) / North America (Remote acceptable)
Manager, Consumer Insights, Customer Experience & Insights
Posted 5 days ago
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Toronto, Ontario, Canada
**Hours:**
37.5
**Line of Business:**
Marketing
**Pay Details:**
$91,200 - $136,800 CAD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
**Job Description:**
The Manager, Consumer Insights role is part of the Customer Experience & Insights group (CX&I) within Marketing. This group is a central source of customer insights and analysis which supports both Corporate and Business lines across TD Bank Financial Group. The CX&I team's mandate is to act as enterprise change agents, who unapologetically champion the voice of the customer, to influence and inspire customer-centric decisions.
This role will report to the Senior Manager of North American Brand Insights in Canada with a focus on supporting diverse communities and student portfolios.
This role is a full-time role based in Toronto, Canada. This is a hybrid role which includes working from the TD offices a minimum of 4 days a week, with 1 day working from home.
As part of the LOB Customer Insights & COE of Consumer Behaviour in Canada, this position will be part of the team's portfolio rotations that occur every 3-4 years. Currently, the team is organized to manage insights for different portfolios (e.g., Borrowing products, Wealth products, Everyday Advice Journey, Diverse Communities, etc.). In a portfolio rotation, the current insights leads will be rotated to cover a different portfolio.
**Overall Accountability:**
The successful candidate will be the Consumer Insights Lead supporting the growing research needs of the New to Canada, Diverse Communities, and Student Portfolio segments within the broader CX&I group. Research areas may include value proposition development, creative concept evaluation, awareness and consideration measurement, product concept testing, brand performance tracking among priority customer segments, and cultural sensitivity assessments.
Key responsibilities include:
+ Insights lead for the Canadian Diverse Communities portfolio.
+ Lead a research tracking study that measures TD's Canadian performance among TD's Diversity and Inclusion areas of focus: Persons with Disabilities, Indigenous Peoples, Women, 2SLGBTQ+, Visible Minorities, and New to Canada.
+ Translate internal and external consumer research into meaningful, actionable insights that inform strategic decisions and drive business outcomes for Marketing and internal partners.
+ Build strong partnerships with stakeholders by proactively identifying opportunities, offering thought leadership, and serving as a trusted subject matter expert.
+ Work in partnership with the Consumer Insights lead on the Environmental, Social, and Governance (ESG) and Citizenship portfolios to support their work.
+ Craft the story and share the insights about Diverse Communities in a compelling, action-oriented way to a variety of different audiences (Executive and non-Executive) and forums (Inclusion and Diversity Leadership Councils (IDLCs), project team meetings, etc.).
+ Continuously learn and deepen your experience among the different diverse communities to become a Diversity and Inclusion subject matter expert for the Consumer Insights team.
+ Lead end-to-end execution of consumer research projects, from scoping business objectives and crafting research briefs to selecting optimal methodologies, designing questionnaires, and delivering compelling presentations to senior and executive audiences.
+ Manage and interpret complex data sets, applying thoughtful approaches to sample design, weighting, and quota development to ensure robust and representative insights.
+ Uncover efficiencies and deepen insights by synthesizing existing data sources to reveal new perspectives that address business and marketing needs.
+ Cultivate and manage relationships with approved external vendors, leveraging their expertise to deliver high-quality insights and exploring innovative collaboration opportunities.
+ Oversee project timelines, budgets, and stakeholder communications, ensuring alignment at key decision points and successful delivery of initiatives.
+ Collaborate with cross-functional teams (e.g., Data & Analytics, Customer Experience, Social Sentiment) to integrate diverse data streams and enrich the understanding of consumer behavior.
+ Champion innovative research methodologies to capture consumer sentiment across direct, indirect, observational, and inferred channels, providing a holistic view of customer needs.
+ Navigate and mitigate risks associated with various research approaches, including methodological and reputational considerations, ensuring integrity and reliability in all insights work.
**Qualifications/Skills/Experience:**
+ Minimum undergraduate degree or relevant professional certifications, designations, or equivalent required
+ Passion for understanding Diverse communities: Persons with Disabilities, Indigenous Peoples, Women, 2SLGBTQ+, Visible Minorities, and New to Canada. This understanding can be from lived experiences, shared experiences, or formal and informal training/education.
+ Minimum of 8 years of experience as a market researcher either at a market research agency or an internal, client-side consumer research/insights team & comfortable with methodological discussions around research
+ Quantitative marketing research experience required, qualitative marketing research experience an asset (but not a requirement)
+ Demonstrated leadership and ability to lead and influence cross-functional projects.
+ Strong project management skills. Ability to lead, prioritize, and manage multiple projects and initiatives at once.
+ Excellent partnership and vendor management skills. Strong communication (verbal and written), negotiation and interpersonal skills. Proven ability to establish and grow strong partnerships with stakeholders inside and outside of an organization.
+ Confident interacting and presenting to stakeholders and partners at all levels including Executives and drive toward business decisions and outcomes.
+ Propensity for creative problem solving and critical thinking.
+ Strong evidence/data-based story-telling and narrative building skills. Ability to aggregate and synthesize data from a variety of secondary and primary sources to identify the insights and bring the story to life.
+ Ability to design creative and visual reports and presentations to effectively communication results and findings from insights projects/initiatives.
+ An openness and passion to seek out new ways of capturing customer feedback and insights.
+ Comfortable navigating ambiguous and agile working environments.
+ Knowledge of banking industry, financial product/customer markets, current and emerging competitor and market trends an asset (but not a requirement)
+ French language skills an asset (but not a requirement)
+ Advanced proficiency in PowerPoint and Excel; SPSS knowledge is a plus.
+ Resourceful with a "can do" personality. Comfortable reaching out to internal partners and building a network of contacts willing to help advance the CX&I team's objectives. Strong self-starter who can self-prioritize, take the initiative, identify new opportunities, and have the drive and ability to bring them to life.
+ A curious mindset that is persistently interested in uncovering the "why" behind the data that is collected and to continuously learn about the various subject matters.
**Who We Are:**
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.
**Our Total Rewards Package**
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more ( Information:**
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.
**Colleague Development**
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.
**Training & Onboarding**
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.
**Interview Process**
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
**Accommodation**
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!
**Language Requirement (Quebec only):**
Sans Objet
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.
Marketing Manager, Value Strategy
Posted 21 days ago
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Company Description:
At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.
The Opportunity
The Manager, Value Strategy is a full-time opportunity reporting to the Senior Manager, Value Strategy. The individual in this role will support the development and optimization of the holistic guest value strategies. This person requires strong strategic thinking, process management and an ability to partner across teams to evaluate business opportunities holistically. This includes working cross functionally both in and outside of marketing to build and maintain a pipeline of value strategy innovations and optimizations based on guest-needs, business performance, and industry trends.
Who You Are - You have the ability to build strong relationships and work collaboratively in a team environment with both internal and external parties. You love to solve problems and can think critically to make the right decisions. You have strong leadership skills to move the company forward and ability to influence strategic initiatives. You are a change agent, with strong communication skills who can effectively support our system in a fast paced and agile environment.
Duties
In addition to following McDonald's policies and procedures, principle accountabilities include, but are not limited to:
Strategy
+ + Support the Senior Manager with the development of McDonald's Canada holistic guest value strategies:
+ Develop the ongoing value strategy leveraging consumer, digital, category insights and operational considerations to build recommendations.
+ Collaborate with Brand, Digital, Consumer Insights, Strategy, and Business Insights teams to build and maintain a pipeline of value strategy innovations and optimizations based on guest-needs, business performance, and industry trends.
+ Provide innovative thinking and continuously strive for new approaches to drive the business and impact the industry.
Insights and Analysis
+ + Build Value Category business cases and recommendations for Senior leadership and Owner/Operator groups to make data-led, informed, and confident decisions.
+ Work with Consumer and Business Insights teams to understand category opportunities, consumer needs, and identify areas to drive category growth & affinity.
+ Interpret and evaluate information related to sales, P & L, campaign and business performance, competition, general economic trends, and qualitative/quantitative research.
+ Maintain contact with Global and US teams on Guest Value related marketing initiatives to ensure alignment and opportunities to share/steal great ideas that will benefit the McDonald's system.
Communication and Influence
+ + Present strategic plans and promotional recommendations to various Owner/Operator Leadership groups.
+ Ensure strategic plans and promotional recommendations are understood and supported by internal teams, Leadership, Field and Restaurant teams to ensure strong execution and guest experience.
+ Facilitate and influence the cross-functional team project development process; ensuring initiatives are on strategy, approved by all stakeholders and within required timelines.
+ Manage strategic handover to internal teams, providing clear business and strategic objectives & KPIs to allow the Brand Marketing, Field, and Operational teams to bring each strategy or program to life.
People
+ Build strong relationships and foster teamwork among agencies, marketing team, and cross-functional teams to achieve maximum performance.
+ Empower the people you work with by providing guidance, clear communication & coaching.
Qualifications
+ 6+ years of experience in Marketing or Brand strategy.
+ Bachelor's degree in Business, Marketing, Communications, or a related field.
+ Ability to frame projects and proficiency in leading campaign performance analysis, insights generation and strategy planning.
+ Established business acumen, with ability to put data in the context of a customer problem and develop innovative solutions to solve for it.
+ Innovative attitude and an aptitude for staying on top of trends and the macroeconomic environment.
+ Proven leadership skills with experience in project management and in leading cross-functional programs.
+ Proactive approach with ability to be self-directed to lead marketing program implementation independently.
+ Strong analytical and critical thinker; derive meaningful interpretations and challenge the status quo.
Additional Information:
McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.
Requsition ID: 2177
Senior Manager, Integrated Marketing and Campaign Strategy
Posted today
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Job Description
Salary:
Our Company
BrandActive specializes in the financial analysis, strategy, and logistics of rebranding implementation and brand and marketing operations. Whether our client is striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing your brand and marketing dollars, BrandActive has what it takes to get the job done.
Since 1998, BrandActive has scoped, budgeted, planned, and executed brand change for many of the worlds most valuable brands. Our services combine industry-leading analytics with a unique and proven methodology that provides the information clients need to make sound financial decisions, save time and money and operate more efficiently. Whether our clients are going through a one-time corporate rebrand or want to get the most out of the everyday management of their existing brand, we help them achieve more, spend less, and build a better brand.
For BrandActive team members, our goal is to be an inclusive place where you are supported in becoming the best you can be, where together we build a strong and agile organization that not only sets the standard for excellence in our industry globally, but also exemplifies how to be a compassionate commercial endeavor that is built on trusting relationships and empowering the growth of every one of us. We are a team of great people, doing great work and having a great time doing it, and we challenge ourselves to bring smarter, faster and better solutions into everything we do!
The Opportunity
BrandActive is seeking aSenior Manager, Integrated Marketing and Campaign Strategyto lead the development, execution, and performance of marketing programs that drive awareness, engagement, and pipeline. This role is responsible for translating strategic business goals into compelling campaigns that reach the right audiences, through the right channels, with the right message.
You will oversee campaign planning and rollout across content, digital, and event channels, partnering closely internal teams and vendors, specifically with our partner Opascope (channel execution), and team members within Revenue Operations (reporting), Sales Operations (enablement), and the Senior Director, Go-To-Market and Transformation (timelines and coordination). Youll also guide editorial direction to ensure all marketing efforts reflect a clear and consistent brand voice.
This is a highly collaborative, cross-functional role that requires equal parts strategy, execution discipline, and performance insight. If youre energized by building integrated campaigns that deliver measurable business impact, this role offers the opportunity to shape how BrandActive shows up in the market.
We are all committed to working together to achieve our North Star of a team of great people, doing great work and having a great time doing it. As part of this, there is an expectation that all of our team members will contribute to internal initiatives that advance our client and/or team member experience while challenging us to be smarter, faster, better in everything that we do! We find that this allows us to be agile in our approach to the work and provide growth opportunities for our team members.
BrandActive is going places join us and help make it an even better place to work.
Responsibilities
Campaign Strategy and Execution
- Lead the planning, execution, and performance management of integrated marketing campaigns, from strategy to rollout to reporting
- Align campaign initiatives to go-to-market (GTM) objectives, supporting awareness, engagement, and pipeline generation across BrandActives priority sectors
- Collaborate with the Senior Director, Go-To-Market and Transformation to ensure campaign timelines are realistic, cross-functional teams are aligned, and blockers are addressed early
- Coordinate channel execution and paid media delivery with our external vendor, Opascope, ensuring creative and targeting are aligned to campaign goals
- Partner with Sales Operations and Revenue Operations to ensure campaigns are tracked effectively and insights are used to optimize future efforts
- Support key initiatives such as brand rollout, website update, email marketing, and paid campaigns with integrated strategy and execution planning
Editorial Direction and Content Oversight
- Own the editorial and content development process for campaigns, leveraging BrandActives AI agents and internal Subject Matter Experts (SMEs)to scale content delivery without sacrificing voice or strategic clarity
- Guide development of marketing assets in partnership with internal content contributors, AI writing agents, and subject matter experts, ensuring messaging quality, brand consistency, and strategic alignment
- Ensure messaging is aligned, audience-relevant, and strategically sequenced across all content types
- Partner with internal and external teams to ensure thought leadership, speaking engagements, and partner-facing content are integrated into broader campaigns
- Lead content audits, messaging evolution, and ongoing brand storytelling
Performance and Optimization
- Collaborate with Revenue Operations to define campaign key performance indicators (KPIs) and dashboard structure; ensure reporting provides visibility into whats working
- Interpret campaign performance and make recommendations for iteration across content, targeting, and channels
- Share campaign performance insights across teams to promote alignment, learning, and continuous improvement
- Help identify smarter, faster, better ways to execute campaigns by tightening handoffs, streamlining reviews, and standardizing workflows
Team Member Development
- Take ownership of your professional development by seeking feedback and exploring stretch opportunities
- Support the clarity, confidence, and effectiveness of cross-functional team members by providing structure, direction, and messaging context
- Help create a culture of accountability and learning by sharing wins, documenting processes, and surfacing performance gaps
- Embody BrandActives values of trust, agility, and growth through thoughtful leadership, strong collaboration, and continuous improvement
Professional Development
- Take accountability for own development, creating and updating development plan as required, communicating with people leader around aspirations
- Accept and act on feedback provided
- Demonstrate inclusive and supportive behaviour when interacting with colleagues
- Contribute to internal initiatives that impact the client and/or team member experience
- Bring forward smarter, faster, better solutions to processes and identify opportunities to be more agile in day-to-day activities
Qualifications and Experience
Education and Experience
- 7+ years of experience in B2B marketing, with a focus on integrated campaign development and cross-channel execution
- Demonstrated success planning and launching marketing programs that drive measurable business outcomes
- Strong editorial and messaging instincts - you know how to turn strategy into clear, resonant content that performs
- Proven ability to manage marketing calendars, prioritize initiatives, and keep cross-functional teams aligned
- Comfortable working with reporting dashboards to understand performance and recommend improvements
- Experience collaborating with agency partners, paid media specialists, and internal teams to deliver integrated campaigns
- Skilled communicator and organizer with a high level of ownership, follow-through, and attention to detail
- Experience in professional services, marketing services, or brand-focused B2B environments is a plus
Location
This is a hybrid role with the opportunity to work in our Toronto office. We will also consider fully remote candidates for this role.
Lifecycle Marketing Manager-Lead Retention Strategy for a High-Growth E-Commerce Team
Posted today
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Job Description
Company Overview
At Pearl West, we’re redefining how consumer brands are built and scaled. We own and operate six DTC brands with a combined run rate of over $40M and a clear mission: build brands that leave lasting impressions—and exit them at their peak.
We operate like a mini Unilever, but without the bureaucracy. Think lean teams, fast decisions, high accountability, and direct ownership. Some of our brands are homegrown; others are acquired and scaled quickly using a centralized team model across creative, media, product, and operations.
Our leadership includes e-commerce veterans and operators from 9-figure exits like Goli Nutrition. We’re extremely well-capitalized and actively acquiring more brands while building a team of high-performers who are energized by speed, clarity, and results.
Role Overview
We’re hiring a Lifecycle Marketing Manager to take full ownership of the customer lifecycle across our portfolio of brands. This role is responsible for maximizing customer lifetime value (LTV) by developing, executing, and optimizing strategies across email, SMS, and other retention channels.
You’ll play a critical role in shaping our retention engine—from customer segmentation and lifecycle mapping to performance reporting and campaign execution. This is a strategic and executional role, reporting directly into the marketing/growth leadership team.
Type: Full-time
Location: Remote/Hybrid
Focus: Strategy + Execution
Key Responsibilities
- Own and optimize the full post-purchase customer journey (onboarding, replenishment, upsell, win-back) across multiple DTC brands.
- Build, manage, and optimize email and SMS marketing flows using Klaviyo, Postscript, Attentive, or similar platforms.
- Execute segmented, behavior-based campaigns and automations that drive engagement, repeat purchase, and retention.
- Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities.
- Work cross-functionally with creative, media, and product teams to test messaging and improve funnel performance.
- Build retention reports, dashboards, and insights that guide business decisions and improve performance over time.
- Ensure high deliverability and performance of all communications across retention channels.
- Stay updated on industry trends and apply best practices in lifecycle marketing and CRM strategies
Key Performance Indicators (KPIs)
- Increase customer LTV by 30%+ in the first 6 months
- Reduce churn rate by 10%+ in the first 12 months
- Maintain or exceed 20–30% open rates and 2–3% CTRs on key flows
- Launch 3 or more automated flows in the first 90 days
- Deliver monthly retention performance insights and recommendations
Success Benchmarks Days)
First 30 Days
- Complete onboarding and gain full understanding of customer segments and brand lifecycle strategies
- Audit existing retention flows and identify immediate improvement opportunities
First 60 Days
- Launch initial optimized flows
- Begin segmentation testing and A/B experimentation
- Provide early reports on performance lift and recommendations
First 90 Days
- Deliver measurable uplift in flow and campaign performance
- Own retention KPIs and present roadmap for 6-12 month lifecycle improvement
Required Skills & Qualifications
Must-Have Skills
- 3+ years of experience in DTC retention or CRM marketing roles
- Proven success building and optimizing email/SMS campaigns with tools like Klaviyo, Postscript, or Attentive
- Strong understanding of customer lifecycle management and behavior-driven segmentation
- Analytical mindset with experience in cohort analysis, LTV tracking, and reporting
- Clear communicator and confident executor, able to work independently and drive results
Nice-to-Have Skills
- Experience working in CPG, beauty, wellness, or health-related verticals
- Familiarity with multi-brand portfolios or performance marketing environments
- Background in A/B testing frameworks and experimentation roadmaps
Education & Experience
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
- Strong understanding of DTC metrics (AOV, LTV, CAC, churn, retention rate
Who Should Apply
You’ll thrive in this role if you:
- Have a builder mentality—you love to create systems that scale
- Are highly analytical and results-driven
- Thrive in fast-moving environments with lots of ownership
- Have a proven track record of increasing LTV and reducing churn
You should not apply if you:
- Need constant direction or prefer working in rigid structures
- Are uncomfortable with tight deadlines and real accountability
- Avoid owning the outcome of your wor
Why Join Pearl West?
- Growth Opportunity: Step into brands at inflection points and directly impact growth
- Ownership & Equity: Have a say—and a stake—in the outcome
- Performance-First Culture: Results > theater. Speed > endless discussion
- Flexible Remote Work: Work from anywhere with high trust and autonomy
- Team of Operators: Learn from leaders with real track records of scale and exits
Compensation & Benefits
- Salary Range: Based on experience
- Bonus/Equity: Performance-based bonus and equity potential
- Work Arrangement: Fully remote
- Perks: Flexible PTO, team retreats, learning and development budget
- Health & Wellness: Monthly wellness stipend
Application Process
- Submit your resume and a short cover letter outlining your experience with retention and lifecycle marketing.
- Initial interview.
- Final interview with marketing/growth leadership.
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SFYe3wOBQ7
Intern, Aircraft Maintenance Data Analysis (Winter 2026)
Posted 21 days ago
Job Viewed
Job Description
Bombardier is a global leader in aviation, creating innovative and game-changing planes. Our products and services provide world-class experiences that set new standards in passenger comfort, energy efficiency, reliability and safety. We are a global organization focused on working together with a team spirit.
**Your boarding pass will include.**
Several conferences, including:
+ Meet An Executive
+ Women Taking Flight
Learning more about Bombardier, including:
+ Bombardier Products conference
+ Visits of the Bombardier sites
+ Bombardier Academy of Learning
Many social/networking opportunities, including:
+ Volunteering
+ Networking for Success
+ 5 à 7, Potluck, and much more!
**What are your contributions to the team?**
+ Support reliability data collection improvement process to ensure a high level of data accuracy and completeness.
+ Build new tools and interfaces to our data using Oracle, Access, Excel with VBA, and MS PowerBI.
+ Update and document processes and procedures as required.
**How to thrive in this role?**
+ You are currently completing a degree in Computer Science, IT/Software/Electrical/Aerospace Engineering or other related fields. Non-engineering fields will also be considered.
+ You have completed a minimum of 2 years of studies in this program.
+ You have strong analytical abilities.
+ You have in-depth technical knowledge of Microsoft Suite products
+ You have a strong understanding of how to manipulate data in MS Excel as required with VBA.
+ You have can create queries and filters in MS Access, for the purpose of engineering data analysis.
+ You have a good foundation with MS Power BI and PowerAutomate to build dashboards and reports (asset)
+ You have knowledge of SAP, Salesforce.com, Oracle, Azure, SQL, Maximo and Machine Learning (asset)
+ You possess excellent communication (English required), presentation and interpersonal skills.
+ You are a highly motivated team player with a sense of responsibility and good judgment.
**Boarding Information:**
+ Location: Administrative Centre (CA)
+ Duration: 8 months
+ Flexible workplace-Hybrid
_It is important to note that our internship opportunities are open to students only, not new graduates. All our interns may be required to occasionally travel outside of Canada for training/work purpose._
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