11 Marketing Analytics jobs in Canada

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At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
We are looking to hire a Marketing Analytics Lead to join our Marketing Analytics team. This role is for a hands-on analyst who is passionate about telling stories with data, tackling complex problems, and directly influencing marketing strategy through rigorous analysis.
You will be supporting the Product Marketing team with strategic analysis and measuring campaign impact. In addition to informing strategy, you will navigate the Marketing and Product worlds to understand how marketing efforts shape downstream product engagement and customer behavior. The ideal candidate has a background in strategic analysis and prior experience leveraging data and insights to develop strategy, measuring marketing campaign performance, and connecting marketing & product work to business impact.
Responsibilities:

• Perform data analysis using first party & third party data, able to dissect business issues, analyze large amounts of data, and draw actionable conclusions
• Conduct deep-dive analyses to measure the effectiveness and ROI of marketing campaigns across various channels. Go beyond standard metrics to uncover the "why" behind performance.
• Build, maintain, and improve dashboards and reports that track key marketing KPIs. Ensure that stakeholders have access to timely and accurate data to inform their decisions.
• Design experiments to test hypotheses and analysis to measure business impact
• Define, measure and track key marketing metrics over time, occasionally performing deep dives to understand what drives change in metrics
• Translate insights into a cohesive narrative and present technical information to non-technical stakeholders
• Act as a dedicated analytical partner to marketing managers (e.g., Brand, Product Marketing, Growth). Provide the data and insights needed to refine strategies, set realistic goals, and execute effective campaigns.
  

• Degree (or related work experience) with a focus in analytics, statistics, economics, marketing, or other quantitative fields
• 3+ years of experience in a data analytics role, preferably within marketing, business intelligence, or a related field.
• Proficiency in SQL - able to write structured and efficient queries on large data sets
• Experience with A/B testing is preferred
• Experience in Marketing Models like Multi-Media Modeling / Attribution Modeling is a plus
• Advanced proficiency in Excel/Google Sheets for data analysis and modeling.
• Proficiency in a data visualization tool like Tableau, Looker, or similar.
• Experience with Python or R for data analysis is a strong plus.
• Strong analytical skills with the ability to tackle ambiguous problems, break them down, and deliver clear, actionable insights.
• Excellent communication skills, with a proven ability to present complex data and findings to a variety of stakeholders in a clear and compelling way.
• A strong attention to detail and a commitment to data accuracy and integrity.
• Ability to effectively collaborate with cross-functional partners, manage multiple competing priorities, and drive projects to completion.
  

• Extended health and dental coverage options, along with life insurance and disability benefits
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• Access to a Lyft funded Health Care Savings Account
• RRSP plan to help save for your future
• In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service
• Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.
• Subsidized commuter benefits
  

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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Toronto, Ontario, Canada
CA 64,000.00
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Toronto, Ontario, Canada
CA 32.00
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With millions of diners, 60,000 restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team that includes our sister brand, KAYAK and its portfolio of global metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

The Role:

Reporting to the Senior Manager, Marketing Analytics, this position will be focused on marketing analytics for the North America markets. Candidates for this role must have experience in defining marketing strategies, building data flows, defining new metrics, owning marketing reporting and manipulating large sets of data to discover trends and make recommendations on marketing strategies. The role will work cross-functionally with multiple departments including executive leadership, marketing, engineering, and finance to support the design, implementation and continued optimization of multiple business needs.

The Manager level position is expected to have a strong understanding of the OpenTable Marketing organization and ability to learn quickly. This position will have to be a strong communicator, have excellent project management skills, an analytical mindset and comfortable delivering results in ambiguity. Experience with marketing analytics, finance or any other analytics background preferred.

In this role, you will:

• Collaborate with marketing leads to deliver insights and recommendations to influence marketing strategies

• Own marketing data flows and reporting

• Support and evaluate marketing campaigns through advanced analytics

• Evaluate and outline new marketing initiatives and opportunities through data

• Prepare and present data analyses for audiences across the organization

• Collect feedback and handle flow of inbound ad hoc requests from the Marketing team

• Improve marketing data flow and metric definition

Please apply if:

• 5+ years of experience in analytics or marketing analytics, and at least 2 years of experience leading analytics efforts within an organization.

• Experience with Snowflake or any other relational database

• Strong SQL skills + Experience with design and development of ETL processes

• Experience with visualization tools such as Tableau, Superset, Power BI for building self serve dashboards

• Advanced Excel skills required, including proficiency with pivot tables and VLOOKUP; equivalent Google Sheets experience preferred

• Experience with Python/R is a plus

• Operational experience in measuring and improving efficiency, utilization, scale initiatives, etc

• High energy and contagious enthusiasm; willing to take on tough projects

• Self starter with strong sense of ownership and accountability and flexibility to adapt to changing business needs

• Demonstrated ability to work effectively in a remote first and fast-paced environment and collaborate across time zones

• Strong verbal and written communication skills including detailing business processes, use cases, and business requirements

• Excellent analytical and reporting capabilities, problem solving, negotiation, task and project coordination, and organization skills

Benefits:

• Paid Time Off - 20 days a year

• Birthday/celebration PTO - 1 day

• Annual company weeks off

• Flexible sick time off

• Paid volunteer time

• Parental Leave Benefits

• Dental & Vision Insurance

• Life & Disability Insurance

• Group RRSP and DPSP

• Major Medical Insurance (dependent care options)

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Canada located role is 100,000 -120,000 CAD.

In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: annual cash bonus; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.

Diversity, Equity, and Inclusion

OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

#LI-BG1

Job Description

Department: Marketing

Reports to: Senior e-Commerce Manager

Location: Lower Mainland/Fraser Valley

Hours of Work: Full-time; Permanent

Workplace Category: Mobile

Your Role at Petcurean:

The Marketing Analytics Lead is responsible for driving insight-led performance across Petcurean's digital marketing and marketplace eCommerce business (Amazon, Chewy) in the United States and Canada. This role serves as a strategic partner to both the eCommerce and Digital Marketing teams, ensuring our marketing investments are measurable, optimized, and aligned with business goals.

Acting as a cross-functional connector between Digital Marketing, eCommerce, Corporate Analytics, and external partners, the Marketing Analytics Lead brings strong analytical rigor, curiosity, and a solutions-oriented mindset to every challenge. This individual thrives in a fast-paced environment, is confident navigating large and incomplete datasets, and is energized by transforming complex information into actionable insights that drive business growth.

If you were the Marketing Analytics Lead now, here are some of the core activities you would be doing:

Marketplace eCommerce Insights & Analytics Leadership (Amazon.com & Chewy.com):

• Support the eCommerce Senior Manager by leveraging numerous data sources to analyze sales, traffic, conversion, and share trends across Amazon and Chewy
• Track and assess performance across multiple dimensions of the marketplace eCommerce business, including SKU-level performance, ad campaigns, keyword trends, promotions, and content optimizations, to build insights and make data-driven recommendations
• Develop and run A/B tests, conduct pre/post analysis, measure ROI, and build business cases to support conversion optimization, ads performance, and investment decisions
• Maintain monthly performance dashboards to monitor trends and provide leadership with clear, timely updates. Continuously optimize dashboarding by incorporating new metrics, ways of measuring and consolidating data, and benchmarking/target -setting
• Collaborate with Digital Marketing to build a new full-funnel dashboard, integrating disparate data sources to improve visibility into traffic drivers and conversion behavior on Amazon and Chewy
• Partner with external agencies to optimize reporting, ensure consistent measurement, and optimize campaign execution
• In partnership with the Digital Marketing team and our platform and agency partners, improve attribution approaches by improving use of tools and methodologies like Amazon Attribution, Amazon Marketing Cloud, DSP measurement, and pixel tracking

Digital & Performance Marketing Support:

• Collaborate with the Digital and Performance Marketing teams to assess multi-channel campaign effectiveness across paid media, search, website, social media, influencers and other channels
• Maintain KPI dashboards to track full-funnel performance from awareness to conversion and loyalty
• Analyze user journeys, traffic sources, channel/tactic engagement, and campaign performance reporting to inform optimization opportunities
• Support ad hoc analysis requests to answer key business questions

Corporate Analytics Partnership:

• Partner closely with the Corporate Planning & Analytics team to represent eCommerce & Digital Marketing for all corporate analytics and reporting needs
• Work with Corporate Planning & Analytics and IT to evaluate, select and implement new best-in-class tools to improve automation of data integration and dashboarding

Here are some of the skills we are looking for you to bring to the team:

• Analytical Acumen : Deep expertise in digital, eCommerce, and marketing analytics; able to analyze complex datasets and translate them into actionable insights.
• Full-Funnel Fluency: Strong understanding of performance metrics across the entire marketing funnel, from awareness to loyalty.
• Marketplace Expertise : Solid experience with Amazon and Chewy platforms, including performance tracking, advertising metrics, and content testing.
• Cross-Functional Communication : Adept at collaborating across departments and agencies, translating analytics into strategies that align with marketing, sales, and business goals.
• Technical Proficiency: Strong command of tools like Power BI, Excel, and marketplace analytics platforms (e.g., Stackline, Helium10, SEMrush).
• Strategic Thinking: Balances short-term optimizations with long-term planning; identifies trends and builds data-driven strategies.
• Process Improvement: Seeks out opportunities to simplify, automate, and enhance reporting systems and data workflows.
• Storytelling & Influence: Communicates complex information clearly and persuasively to both technical and non-technical audiences.

Are you our next Marketing Analytics Lead? Here are some of our must-haves:

• Bachelor's degree in Business, Marketing, Analytics, or a related field (or equivalent combination of education and experience).
• 5+ years of experience in marketing analytics, eCommerce, or digital performance measurement, ideally in CPG, pet food, or a digital-first brand.
• Demonstrated success in translating digital and marketplace data into business results.

What's in it for you?

• Flexible hybrid work environment.
• Take advantage of the financial resources strategically allocated to empower your career progression through personalized Professional Development avenues.
• Staff Feeds program! Each month, Petcurean employees are eligible to submit an order for Petcurean products to feed the furry friends in your life.
• Annual volunteer hours so you can give back to the causes that mean the most to you.
• Comprehensive Benefits package.
• Employee Assistance Program.
• Modern open concept office located in the beautiful Fraser Valley
• Stocked coffee, tea and treats at our office!

About Us

We are in the business of putting pet's first, through formulating superior-quality and nutritionally balanced recipes that give dogs and cats happier, healthier, and longer lives. Founded in 1999, as a local BC company, Petcurean has evolved to become a globally trusted brand of premium quality pet foods. Our recipes are sold in pet specialty stores across North America, and in over 30 countries around the world. Behind our success are our people that never waver from our brand's ultimate mission of putting pets first. Our People make us who we are and represent the true heart and soul of Petcurean.

Equal Opportunity Statement

Petcurean is an equal-opportunity employer. We are committed to providing an inclusive and welcoming environment for all employees, candidates, and clients. We do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability status. Diversity and inclusion are core values at Petcurean, and we actively encourage candidates from all backgrounds to apply for this position. We would like to thank all applicants for their interest; however only those candidates selected for an interview will be contacted.

Overview

Major League Soccer’s Strategy and Business Intelligence group is tasked with supporting strategic decision making and resource allocation across the League – with a focus on driving fan growth, revenue capture, and operating efficiencies – by providing impactful data driven insights, analysis, and recommendations.

The group is seeking a Sr. Director to oversee the Marketing & Product analytics vertical. This position will use fan, marketing, and product data to analyze, model, and drive strategic recommendations that support marketing and owned and operated platforms. The ideal candidate will be responsible for leveraging data-driven insights to enhance fan engagement, optimize marketing strategies, and contribute to the overall growth, revenue and success of the League. This hire will report into the Vice President of Strategy & BI and is highly curious and analytical, able to distill clarity from complexity, and has an entrepreneurial desire to innovate.

Responsibilities

• Lead a team of analytics professionals to deliver actionable insights that inform MLS' marketing strategies and enhance engagement and retention on owned platforms.
• Build out the Marketing Analytics function from the ground up, creating a key capability to optimize our marketing strategies.
• Design and implement data-driven segmentation models and fan personas to support personalized and effective marketing campaigns, including paid targeting.
• Assess the performance of paid marketing and CRM initiatives to optimize return on investment (ROI) and deepen fan engagement.
• Develop advanced analytics tools, including attribution models and media mix modeling (MMM), to guide campaign planning and performance measurement.
• Design and evaluate tests, such as A / B testing and match market experiments, to optimize future campaign strategies and outcomes.
• Enhance fan communication strategies by enriching fan profiles with predictive models, including propensity and next-best-action frameworks.
• Conduct analyses of user journeys and platform performance across the MLS website and app to identify opportunities for improving fan experiences and boosting conversion rates.
• Analyze content performance across platforms to identify trends, optimize engagement, and inform future content strategies.
• Collaborate with Marketing, Product, and Technology teams to embed data-driven insights into strategic decision-making and operational processes.

Additional Responsibilities

Qualifications

Education and Experience

Required Skills

Desired Skills

Total Rewards

Major League Soccer offers a competitive starting base salary of $150,000 - $00,000, based on individual qualifications, market financials, and operational business needs. We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent. Our benefits package includes comprehensive medical, dental, and vision coverage, a 500 wellness reimbursement, and generous Holiday and PTO schedule to promote work-life balance. We also prioritize career and professional development, offering on-the-job training, feedback, and ongoing educational opportunities.

We believe in the power of in-person collaboration to fuel creativity, strengthen connections, and cultivate a vibrant workplace. As a result, employees are required to work from an MLS office at least four days a week. We understand the value of balance, so employees also have the flexibility of working remotely on Fridays, along with the option to take up to two additional remote flex days each month.

At Major League Soccer, we are proud to be an equal opportunity employer. We value diversity and inclusion and believe that a diverse workforce enhances our ability to compete in the marketplace. We are committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

We are dedicated to ensuring that individuals with disabilities are provided reasonable accommodation throughout the job application or interview process, essential job functions, and other benefits and privileges of employment. If you require accommodation, please contact us to request it.

Join our team and be part of the Major League Soccer family, where we elevate the game and inspire greatness!

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Job Description

Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to goeasy ! At goeasy , our people and culture are at the heart of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades such as Waterstone Canada’s Most Admired Corporate Cultures , Canada’s Top Growing Companies , and the TSX30 , highlighting us as one of the top performers on the TSX . We’re also thrilled to be named a Greater Toronto Top Employer and proudly certified as a Great Place to Work®. These honors reflect our commitment to fostering an inclusive, high-performance culture where talent thrives, and innovation drives us forward.

As one of Canada’s leading alternative consumer lenders, we’re passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through easyhome , easyfinancial , and LendCare .

If you're seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you! Join us, and together, let's create a future of financial empowerment.

We’re looking for a Senior Analyst, Marketing Data & Analytics to join our growing team. This role is ideal for someone who thrives on solving business problems with data, is deeply curious, and is passionate about driving performance through actionable insights. In this position, you’ll play a key role in support Salesforce Marketing Cloud (MCP) personalization initiatives and optimizing affiliate marketing performance, while contributing to the broader measurement and analytics strategy for goeasy’s digital marketing efforts.

You collaborate closely with stakeholders across Digital Marketing, Lifecycle, Affiliate, Business Intelligence, and Risk & Analytics, supporting campaign performance measurement, channel attribution, and customer segmentation strategies that enable more effective, data-driven decision-making.

What you will be doing?

• Analyze and report on marketing performance across key channels, including affiliate marketing, email/SMS (via Salesforce Marketing Cloud), paid media (Google, Meta), web, and emerging platforms.
• Collaborate with lifecycle marketers and Salesforce MCP users to track, analyze, and optimize personalized journeys, ensuring timely and relevant insights are shared with campaign owners.
• Develop performance dashboards and automated reporting solutions to provide visibility into personalization KPIs, customer engagement metrics, and the affiliate channel’s contribution to loan growth and revenue.
• Support the execution of our multi-touch attribution model to evaluate and improve cross-channel performance throughout the customer journey.
• Work with internal BI and analytics teams to integrate first-party data into segmentation strategies and enhance targeting precision across CRM and paid channels.
• Contribute to tagging, tracking, and attribution frameworks for affiliate and MCP campaigns, ensuring proper UTM usage and consistent source data across platforms (e.g. Google Analytics, Salesforce, etc.).
• Assist with the implementation and management of GA4 and GA360 to ensure accurate capture of digital marketing activity and enable robust performance analysis.
• Partner with external stakeholders (e.g. Salesforce, affiliate networks, agencies) to maximize platform value and apply best practices that drive ROI.
• Deliver regular and ad hoc insights to marketing stakeholders to inform budget allocation, test-and-learn strategies, and campaign optimization.
• Build models or forecasts to support loan volume growth, customer acquisition goals, and personalized offer effectiveness using internal and third-party data sources.

What experience do you have?

• 3–5 years of experience in marketing or digital analytics, ideally in a performance-driven environment.
• Strong understanding of digital media, affiliate marketing, and CRM analytics.
• Hands-on experience with Salesforce Marketing Cloud and affiliate marketing platforms or networks is strongly preferred.
• Proficiency in Google Analytics 4, UTM frameworks, and data visualization tools such as Tableau or Power BI.
• Comfortable working with data manipulation tools like advances Excel; experience with SQL or BigQuery is a plus.
• Proven ability to translate complex datasets into clear, actionable insights for both operational and executive audiences.
• Experience collaborating cross-functionally with marketing, data, and technology teams to drive measurable outcomes.
• Strong project management, prioritization, and communication skills.
• Analytical mindset with a passion for experimentation, testing, and continuous performance improvement.

We offer a Flexible Work Program that provides you the ability to work three days onsite per week , between our Mississauga and downtown Toronto office.

Internal Applicants: please apply through the link and provide written endorsement from your current manager.

Why should you work for goeasy?

In keeping with our mission to create better tomorrows for our employees, each year goeasy commits to continuously enhancing its total rewards. Here are some of the perks we offer…

Financial Benefits:

• Leverage our RRSP match and Employee Share Purchase Plan programs.
• Annual bonus that rewards your hard work and dedication.
• Employee discounts on furniture, electronics, and appliances.
• MAT & PAT leave top-up.
• Expand your financial knowledge through engaging Financial Literacy Learning opportunities.

Health and Lifestyle:

• Enjoy company-paid volunteer days to give back to the community.
• Access 24/7 healthcare with Virtual Doctor Appointments.
• Personalize your benefits with a flexible modular benefits package.
• Stay fit and energized with exclusive access to our on-site private gym at our head office.

Employee Perks:

• Fuel your growth with the Tuition Assistance Program.
• Double the impact of your generosity with Company Matched Charitable Donations.
• Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others.
• Enjoy a state-of-the-art office space with perks like a games room, a healthy snack program, a fitness studio, free gated parking, and more!

Diversity, Inclusion, and Equal Opportunity Employment:
At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:
All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.

We are seeking a highly analytical, strategic, and hands-on Director of Residential Growth Analytics & Marketing Technology to lead our marketing insights, measurement, and marketing technology initiatives. This leader will drive broad marketing performance optimization for multi-year growth through advanced measurement methodologies, sophisticated reporting, and strategic MarTech development. You will mentor and lead a high-performing analytics team and serve as a critical partner to Marketing, Sales, Service, Product, and Technology teams.

• HYBRID WORK ENVIRONMENT Vancouver-based and Toronto-based team members work in-office every other week (Tues–Thurs). Core attendance is required from 9 AM – 3 PM on these days to support business priorities.
• A DAY IN THE LIFE

Growth Analytics & Advanced Measurement :

• Lead and build advanced marketing measurement initiatives including marketing mix modeling (MMM), multi-touch attribution (MTA), and causal impact analysis.
• Develop, test, and refine frameworks to measure and optimize media spend, flighting, and channel allocation based on rigorous analysis.
• Provide ongoing, data-driven recommendations to improve marketing and media effectiveness, creative performance, and website engagement.
• Bring new ideas and opportunities to leverage emerging measurement approaches and tools including AI and machine learning to improve analytics and drive even greater performance.
• Collaborate with channel and lifecycle marketing leads to develop sophisticated audience segmentation strategies across acquisition, retention, and website experiences, identifying high-value customer behaviors.
• Partner on the design, execution, and analysis of A / B tests and experiments, ensuring statistically sound methodologies and actionable results that fuel continuous optimization.

Performance Measurement & Optimization :

• Leads the analysis of division performance metrics, translating complex data into clear, actionable recommendations that influence strategy, investment, and customer engagement.
• Establishes and owns reporting frameworks and performance dashboards to track marketing performance at a global and franchise level, providing full transparency and actionable insights.
• Evaluate and optimize marketing campaigns and creative assets across paid media and website channels, identifying top-performing messaging, visuals, and formats for conversion.
• Collaborate with channel and lifecycle marketing leads to enhance audience segmentation strategies across acquisition, retention, and website experiences.
• Support with brand studies, customer research, and audience surveys to inform marketing strategies and optimize messaging.
• Analyze marketing channel performance providing insights to enhance ROI and improve customer engagement.
• Partner with marketing and channel leaders on the design, execution, and analysis of A / B tests and experiments to ensure reliable, actionable results.
• Build and shape the Marketing Technology (MarTech) function in collaboration with Product, Technology, and Business Intelligence teams, selecting and implementing best-in-class tools, strengthening utilization of existing technology, and sunsetting technology as needed, in alignment with business goals.
• Own and continuously optimize the marketing tech stack to enhance acquisition, retention, efficiency, and customer experience goals.
• Ensure data integrity and accuracy across all marketing platforms, leading the strategy and execution of event tracking, tagging, and troubleshooting within GA4 and Google Tag Manager (GTM).
• Act as the primary advocate for a robust customer data strategy, championing the development of a unified customer profile (e.g., through a CDP) that is fit for purpose across the organization.
• Oversee and optimize the integration of MarTech platforms to create a cohesive ecosystem that drives automated workflows, efficient data flow, and real-time activation of customer insights.

Strategic Leadership & Team Development :

• Act as a trusted strategic advisor to marketing and executive leadership, influencing critical decisions around growth marketing, customer experience, and business performance through compelling, data-backed insights.
• Influence decisions around marketing strategy, marketing investment, customer engagement strategies, marketing optimization, website experience, and business performance through data-backed insights.
• Build, lead, and mentor a team of marketing analysts and marketing technologists. Set clear priorities, develop team capabilities, and foster a culture of innovation, collaboration, and high performance.
• Communicates complex analytical findings in a clear and actionable way to stakeholders at all levels, including Franchise Partners.

Data Strategy & Governance :

• Advocates for ongoing development of the customer data strategy that is fit for purpose
• Supports data governance initiatives by acting as a Data Owner for residential, marketing, sales, service metrics
• Provides oversight of self-serve reporting tools for Franchise Partners to measure impact of marketing investment.
• WHAT YOU BRING TO THE TABLE
• 10+ years of experience in marketing analytics or marketing technology, with at least 3+ years in a leadership role.
• Deep expertise in marketing measurement methodologies (MMM, MTA, causal impact analysis) and conversion rate optimization (CRO).
• Strong hands-on technical proficiency with GA4, Google Tag Manager (GTM), and website analytics.
• Proven experience evaluating, implementing, and optimizing a complex marketing technology stack including customer data platforms, personalization engines, marketing automation platforms, advertising technology, content management systems, and more.
• Highly proficient in data visualization and dashboarding tools (Tableau experience strongly preferred).
• Skilled at experimental design, A / B testing, and test & learn frameworks.
• Proven ability to translate complex data into actionable insights and strategic recommendations.
• Strong leadership, project management, and cross-functional collaboration skills.
• Comfortable in fast-paced, high-growth environments.
• COMPENSATION & BENEFITS

Salary Range : $145,000 - $178,000 per annum

Actual salary offered will be commensurate with education, experience, and internal equity.)

We offer a competitive Total Compensation Package designed to support your financial, personal, and professional well-being. This includes :

• Participation in our Company Profit Sharing Program of up to 8% of base salary
• Eligibility for a Sales Incentive / Bonus Program for revenue-generating roles, based on performance and role criteria
• Comprehensive Extended Health and Dental Benefits
• Generous Paid Time Off, including annual vacation and personal days
• Hybrid Work Environment, offering flexibility to work both remotely and from our corporate offices
• Professional Development Opportunities to support ongoing career growth
• Access to Health and Wellness Programs, including gym facilities at our corporate head office
• THE HIRING PROCESS
• Pre-Screen – Let’s talk about your experience, goals & excitement for this role!
• Interviews – Two or more interviews with different team members, including structured competency & scenario-based questions
• Presentation / Assessment
• We use audio recording transcription for our interview practices ?
• ABOUT US

Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times? Take a sneak peek into why that is, here : (YouTube) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.

1-800-GOT-JUNK?

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Job Description

We are seeking a highly analytical, strategic, and hands-on Director of Residential Growth Analytics & Marketing Technology to lead our marketing insights, measurement, and marketing technology initiatives. This leader will drive broad marketing performance optimization for multi-year growth through advanced measurement methodologies, sophisticated reporting, and strategic MarTech development. You will mentor and lead a high-performing analytics team and serve as a critical partner to Marketing, Sales, Service, Product, and Technology teams.

? A DAY IN THE LIFE

Growth Analytics & Advanced Measurement:

• Lead and build advanced marketing measurement initiatives including marketing mix modeling (MMM), multi-touch attribution (MTA), and causal impact analysis.
• Develop, test, and refine frameworks to measure and optimize media spend, flighting, and channel allocation based on rigorous analysis.
• Provide ongoing, data-driven recommendations to improve marketing and media effectiveness, creative performance, and website engagement.
• Bring new ideas and opportunities to leverage emerging measurement approaches and tools including AI and machine learning to improve analytics and drive even greater performance.
• Collaborate with channel and lifecycle marketing leads to develop sophisticated audience segmentation strategies across acquisition, retention, and website experiences, identifying high-value customer behaviors.
• Partner on the design, execution, and analysis of A/B tests and experiments, ensuring statistically sound methodologies and actionable results that fuel continuous optimization.

Performance Measurement & Optimization:

• Leads the analysis of division performance metrics, translating complex data into clear, actionable recommendations that influence strategy, investment, and customer engagement.
• Establishes and owns reporting frameworks and performance dashboards to track marketing performance at a global and franchise level, providing full transparency and actionable insights.
• Evaluate and optimize marketing campaigns and creative assets across paid media and website channels, identifying top-performing messaging, visuals, and formats for conversion.
• Collaborate with channel and lifecycle marketing leads to enhance audience segmentation strategies across acquisition, retention, and website experiences.
• Support with brand studies, customer research, and audience surveys to inform marketing strategies and optimize messaging.
• Analyze marketing channel performance providing insights to enhance ROI and improve customer engagement.
• Partner with marketing and channel leaders on the design, execution, and analysis of A/B tests and experiments to ensure reliable, actionable results.

MarTech Development & Ownership:

• Build and shape the Marketing Technology (MarTech) function in collaboration with Product, Technology, and Business Intelligence teams, selecting and implementing best-in-class tools, strengthening utilization of existing technology, and sunsetting technology as needed, in alignment with business goals.
• Own and continuously optimize the marketing tech stack to enhance acquisition, retention, efficiency, and customer experience goals.
• Ensure data integrity and accuracy across all marketing platforms, leading the strategy and execution of event tracking, tagging, and troubleshooting within GA4 and Google Tag Manager (GTM).
• Act as the primary advocate for a robust customer data strategy, championing the development of a unified customer profile (e.g., through a CDP) that is fit for purpose across the organization.
• Oversee and optimize the integration of MarTech platforms to create a cohesive ecosystem that drives automated workflows, efficient data flow, and real-time activation of customer insights.

Strategic Leadership & Team Development:

• Act as a trusted strategic advisor to marketing and executive leadership, influencing critical decisions around growth marketing, customer experience, and business performance through compelling, data-backed insights.
• Influence decisions around marketing strategy, marketing investment, customer engagement strategies, marketing optimization, website experience, and business performance through data-backed insights.
• Build, lead, and mentor a team of marketing analysts and marketing technologists. Set clear priorities, develop team capabilities, and foster a culture of innovation, collaboration, and high performance.
• Communicates complex analytical findings in a clear and actionable way to stakeholders at all levels, including Franchise Partners.

Data Strategy & Governance:

• Advocates for ongoing development of the customer data strategy that is fit for purpose
• Supports data governance initiatives by acting as a Data Owner for residential, marketing, sales, service metrics
• Provides oversight of self-serve reporting tools for Franchise Partners to measure impact of marketing investment.

? WHAT YOU BRING TO THE TABLE

• 10+ years of experience in marketing analytics or marketing technology, with at least 3+ years in a leadership role.
• Deep expertise in marketing measurement methodologies (MMM, MTA, causal impact analysis) and conversion rate optimization (CRO).
• Strong hands-on technical proficiency with GA4, Google Tag Manager (GTM), and website analytics.
• Proficiency in SQL and statistical analysis tools/languages (e.g., R, Python).
• Proven experience evaluating, implementing, and optimizing a complex marketing technology stack including customer data platforms, personalization engines, marketing automation platforms, advertising technology, content management systems, and more.
• Highly proficient in data visualization and dashboarding tools (Tableau experience strongly preferred).
• Skilled at experimental design, A/B testing, and test & learn frameworks.
• Proven ability to translate complex data into actionable insights and strategic recommendations.
• Strong leadership, project management, and cross-functional collaboration skills.
• Comfortable in fast-paced, high-growth environments.

Salary Range: $145,000 - $178,000 per annum

(Actual salary offered will be commensurate with education, experience, and internal equity.)
We offer a competitive Total Compensation Package designed to support your financial, personal, and professional well-being. This includes:

• Participation in our Company Profit Sharing Program of up to 8% of base salary
• Eligibility for a Sales Incentive/Bonus Program for revenue-generating roles, based on performance and role criteria
• Comprehensive Extended Health and Dental Benefits
• Generous Paid Time Off, including annual vacation and personal days
• Hybrid Work Environment, offering flexibility to work both remotely and from our corporate offices
• Professional Development Opportunities to support ongoing career growth
• Access to Health and Wellness Programs, including gym facilities at our corporate head office

• Pre-Screen – Let’s talk about your experience, goals & excitement for this role!
• Interviews – Two or more interviews with different team members, including structured competency & scenario-based questions
• Presentation/Assessment
• References & Background Check
• We use audio recording transcription for our interview practices ?

Did you know O2E Brands has been voted one of the Best Workplaces in Canada 15 times? Take a sneak peek into why that is, here: (YouTube) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.

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