5 Marketing Analytics jobs in Canada
Head of Marketing Analytics & Measurement
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Head of Marketing Analytics & Measurement Apply now » Apply now Start applying with LinkedIn
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Apply now × Apply for Job × × × Enter your email to apply Date: Sep 10, 2025
Location: Toronto, ON, CA, M5C 3G7
Company: Deloitte
Job Type: Permanent
Work Model: Hybrid
Reference code:
Primary Location: Toronto, ON
All Available Locations: Toronto, ON; Brossard, QC; Burlington, ON; Calgary, AB; Edmonton, AB; Fredericton, NB; Halifax, NS; Kitchener, ON; Laval, QC; Moncton, NB; Montreal, QC; Ottawa, ON; Quebec City, QC; Regina, SK; Saint John, NB; Saskatoon, SK; St. John's, NL; Vancouver, BC; Victoria, BC; Winnipeg, MB
Our Purpose
At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.
By living our Purpose, we will make an impact that matters.
Learn from deep subject matter experts through mentoring and on the job coaching
Be encouraged to deepen your technical skills.whatever those may be.
Build your leadership skills at Deloitte University.
Have many careers in one Firm.
Partner with clients to solve their most complex problems
Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
-- Deloitte’s marketing team is seeking a Head of Marketing Analytics & Measurement.
What will your typical day look like?
Own the Marketing Measurement Strategy: Lead the design and continuous evolution of KPI frameworks, measurement approaches and attribution models that deliver consistent marketing reporting and insights at multiple levels; from campaign effectiveness, portfolio performance, and operational efficiencies to optimizing overall marketing investment - ultimately demonstrating marketing’s role in driving brand and firm growt
Translate Data into Strategic Insights: On-going advancement of analytics coupled with integration of internal and external data to build a richer 360-degree view of a client and their interactions/relationship with Deloitte; Turn complex data into clear actionable stories and insights for different audience; Empower Marketing to be more agile - more strategically target, optimize campaigns in near real-time, refine strategies based on efficiency and impact, and communicate to firm executives Marketing’s contribution to business outcomes and growth
Lead and Inspire a Geographically-diverse Team: Build and nurture a high-performing, agile analytics team capable of delivering insights that span operational performance metrics to strategic business impact KPIs, fostering innovation and a culture of data-driven decision-making; Champion team effectiveness by driving process excellence, unlocking capacity through smarter workflows and the adoption of technology (e.g. GenAI), and fostering a culture of agility to enable faster decision-making and execution
Drive Transformational Change: Lead the adoption of advanced AI and analytics models/frameworks/technologies that unlock cross-channel insights, enabling more precise targeting, waste reduction, and accelerated ROI growth, fostering a data-driven marketing culture
Master Data Integration and Logic: Define and implement robust logic to link external intent signals, third-party data, and internal datasets, creating a unified analytics environment that provides comprehensive, actionable insights across full-funnel integrated campaigns, brand programs and aggregated for all of Marketing
Foster Cross-Functional Collaboration: Partner seamlessly within Marketing (e.g. digital, creative agency, integrated/brand marketing, content studio etc.) to embed analytics rigor into how we operate; Work closely with other local and global teams/centre of excellence to drive fuller integration of data and 360-degree client view
Scale Analytics Infrastructure and Automation: Spearhead the development of scalable analytics platforms, automated dashboards and reporting that deliver self-service insights at every level-from day-to-day campaign management to quarterly marketing performance storytelling-embedding insights to better inform whitespace, contribute to strategy and deliver measurable business outcomes
About the team
We are looking for a Head of Marketing Analytics to take marketing measurement into the next level.
You will lead and develop a driven and geographically-diverse team that is responsible for the end-to-end delivery of insights that shape strategic marketing decisions and craft compelling data-driven stories that showcase marketing’s integral role in accelerating firm growth. Working closely across Marketing, and also with other data, insights and technology teams across Canada and the network of member firms, you will build a foundational b2b measurement ecosystem for Marketing. This is a unique opportunity for someone who thrives at the intersection of strategic leadership, data, analytics, marketing innovation and story-telling.
Enough about us, let’s talk about you
You are someone with:
Minimum of 10+ years of progressive experience in marketing analytics or related roles
Deep expertise in marketing measurement frameworks, including multi-touch attribution, marketing mix modeling (MMM), and advanced predictive and prescriptive analytics.
Strong proficiency in integrating and managing diverse data sources, including internal CRM, digital platforms, and external intent data providers.
Strategic thinker with strong business acumen, capable of linking marketing analytics to overall firm growth and financial performance.
Track record of translating complex data into clear, compelling insights and business narratives for senior executives and cross-functional teams.
Hands-on experience with advanced analytics tools and programming languages such as SQL, Python, R, and BI platforms like Power BI and Tableau.
Proven leadership experience building and scaling high-performing marketing analytics teams in a complex organization.
Experience leveraging AI/ML technologies and generative AI to innovate marketing analytics and automate reporting and insight generation.
Demonstrated ability to lead cross-functional collaboration to build capabilities and deliver data-driven marketing insights
Total Rewards
The salary range for this position is $104,000 - $15,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people's unique strengths and contributions and rewarding the value that they deliver.
Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. On top of our regular paid vacation days, some examples include: 4,000 per year for mental health support benefits, a 1,300 flexible benefit spending account, firm-wide closures known as "Deloitte Days", dedicated days of for learning (known as Development and Innovation Days), flexible work arrangements and a hybrid work structure.
Our promise to our people: Deloitte is where potential comes to life.
Be yourself, and more.
We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.
You shape how we make impact.
Diverse perspectives and life experiences make us better. Whoever you are and wherever you’re from, we want you to feel like you belong here. We provide flexible working options to support you and how you can contribute.
Be the leader you want to be
Some guide teams, some change culture, some build essential expertise. We offer opportunities and experiences that support your continuing growth as a leader.
Have as many careers as you want.
We are uniquely able to offer you new challenges and roles - and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.
The next step is yours
At Deloitte, we are all about doing business inclusively - that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan , Reconciliation Action Plan and the BlackNorth Initiative .
We encourage you to connect with us at if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations) or for any questions relating to careers for Indigenous peoples at Deloitte (First Nations, Inuit, Métis).
By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.
Deloitte Canada has 20 offices with representation across most of the country. We acknowledge that Deloitte offices stand on traditional, treaty, and unceded territories in what is now known as Canada. We recognize that Indigenous Peoples have been the caretakers of this land since time immemorial, nurturing its resources and preserving its natural beauty. We acknowledge this land is still home to many First Nations, Inuit, and Métis Peoples, who continue to maintain their deep connection to the land and its sacred teachings. We humbly acknowledge that we are all Treaty people, and we commit to fostering a relationship of respect, collaboration, and stewardship with Indigenous communities in our shared goal of reconciliation and environmental sustainability.
Job Segment: QC, CRM, Data Analyst, Developer, Quality, Technology, Marketing, Data
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Marketing Data & Analytics Specialist
Posted 11 days ago
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We are seeking an intermediate-level Econometrics Statistician specializing in Marketing Mix Modelling (MMM) and data science. This position is responsible for running monthly and quarterly models for multiple business categories. You will integrate diverse datasets-point-of-sale (POS) performance, media investment, PR impressions, seasonality, and brand equity tracking-to deliver actionable business insights. A high level of proficiency in Python, data API utilization, and advanced data cleansing is required.
You'll be responsible for:
+ Build, execute, and refine marketing mix models (MMM) across multiple business units, delivering monthly and quarterly reporting to stakeholders
+ Integrate large, disparate datasets including POS sales, media spend, PR activity, seasonality, and brand tracking, ensuring all sources are accurate, timely, and modelling-ready
+ Conduct detailed data extraction, transformation, validation, and extensive data cleansing to support robust statistical modelling
+ Automate ingestion and management of data feeds using APIs and Python for efficient, repeatable processes
+ Apply advanced econometric and statistical techniques to quantify drivers of sales and track performance across channels
+ Present model findings and actionable recommendations to business stakeholders; translate complex outcomes into clear business narratives
+ Collaborate with cross-functional teams including category managers, finance, and marketing to ensure business alignment with modelling insights
+ Maintain rigorous documentation on modelling methodology, variable selection, and process flows for audit and knowledge-sharing purposes
+ Stay current on best practices in data science, machine learning, and MMM methodology.
Requirements:
+ Bachelor's or Master's degree in Statistics, Econometrics, Mathematics, Data Science, or a related quantitative field
+ 3+ years proven experience in marketing mix modelling, econometric/statistical analysis, or marketing analytics delivery in a business context
+ Advanced proficiency in Python, including data science libraries (pandas, numpy, scikit-learn, statsmodels)
+ Demonstrated expertise in data cleansing, preprocessing, and API-based data integration
+ Experience working with large, multi-source datasets including sales, advertising, media, and brand data
+ Strong analytical skills and practical knowledge of statistical and machine learning methods relevant to MMM.
+ Excellent communication skills: ability to explain technical results to both technical and non-technical audiences
+ Experience with data visualization tools (Looker, Power BI, or similar) is a plus
+ Professional curiosity and collaborative outlook; comfortable working in fast-paced, dynamic environments.
Preferred Qualifications:
+ Experience integrating and modelling brand equity, media, and PR data within MMM frameworks.
+ Familiarity with retail category management and/or working across multiple CPG business units.
+ Experience with other analytical tools such as R or SQL.
This role is ideal for a hands-on statistician enthusiastic about leveraging advanced econometric tools for real-world marketing and business optimization.
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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted. If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses. Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée. Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au . Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.
Job Category: Marketing
Job Type: Full time
Industry:
Senior Analyst, Marketing Data & Analytics
Posted today
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Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to goeasy ! At goeasy , our people and culture are at the heart of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades such as Waterstone Canada’s Most Admired Corporate Cultures , Canada’s Top Growing Companies , and the TSX30 , highlighting us as one of the top performers on the TSX . We’re also thrilled to be named a Greater Toronto Top Employer and proudly certified as a Great Place to Work®. These honors reflect our commitment to fostering an inclusive, high-performance culture where talent thrives, and innovation drives us forward.
As one of Canada’s leading alternative consumer lenders, we’re passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through easyhome , easyfinancial , and LendCare .
If you're seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you! Join us, and together, let's create a future of financial empowerment.
We’re looking for a Senior Analyst, Marketing Data & Analytics to join our growing team. This role is ideal for someone who thrives on solving business problems with data, is deeply curious, and is passionate about driving performance through actionable insights. In this position, you’ll play a key role in support Salesforce Marketing Cloud (MCP) personalization initiatives and optimizing affiliate marketing performance, while contributing to the broader measurement and analytics strategy for goeasy’s digital marketing efforts.
You collaborate closely with stakeholders across Digital Marketing, Lifecycle, Affiliate, Business Intelligence, and Risk & Analytics, supporting campaign performance measurement, channel attribution, and customer segmentation strategies that enable more effective, data-driven decision-making.
What you will be doing?
- Analyze and report on marketing performance across key channels, including affiliate marketing, email/SMS (via Salesforce Marketing Cloud), paid media (Google, Meta), web, and emerging platforms.
- Collaborate with lifecycle marketers and Salesforce MCP users to track, analyze, and optimize personalized journeys, ensuring timely and relevant insights are shared with campaign owners.
- Develop performance dashboards and automated reporting solutions to provide visibility into personalization KPIs, customer engagement metrics, and the affiliate channel’s contribution to loan growth and revenue.
- Support the execution of our multi-touch attribution model to evaluate and improve cross-channel performance throughout the customer journey.
- Work with internal BI and analytics teams to integrate first-party data into segmentation strategies and enhance targeting precision across CRM and paid channels.
- Contribute to tagging, tracking, and attribution frameworks for affiliate and MCP campaigns, ensuring proper UTM usage and consistent source data across platforms (e.g. Google Analytics, Salesforce, etc.).
- Assist with the implementation and management of GA4 and GA360 to ensure accurate capture of digital marketing activity and enable robust performance analysis.
- Partner with external stakeholders (e.g. Salesforce, affiliate networks, agencies) to maximize platform value and apply best practices that drive ROI.
- Deliver regular and ad hoc insights to marketing stakeholders to inform budget allocation, test-and-learn strategies, and campaign optimization.
- Build models or forecasts to support loan volume growth, customer acquisition goals, and personalized offer effectiveness using internal and third-party data sources.
What experience do you have?
- 3–5 years of experience in marketing or digital analytics, ideally in a performance-driven environment.
- Strong understanding of digital media, affiliate marketing, and CRM analytics.
- Hands-on experience with Salesforce Marketing Cloud and affiliate marketing platforms or networks is strongly preferred.
- Proficiency in Google Analytics 4, UTM frameworks, and data visualization tools such as Tableau or Power BI.
- Comfortable working with data manipulation tools like advances Excel; experience with SQL or BigQuery is a plus.
- Proven ability to translate complex datasets into clear, actionable insights for both operational and executive audiences.
- Experience collaborating cross-functionally with marketing, data, and technology teams to drive measurable outcomes.
- Strong project management, prioritization, and communication skills.
- Analytical mindset with a passion for experimentation, testing, and continuous performance improvement.
We offer a Flexible Work Program that provides you the ability to work three days onsite per week , between our Mississauga and downtown Toronto office.
Internal Applicants: please apply through the link and provide written endorsement from your current manager.
Why should you work for goeasy?
In keeping with our mission to create better tomorrows for our employees, each year goeasy commits to continuously enhancing its total rewards. Here are some of the perks we offer…
Financial Benefits:
- Leverage our RRSP match and Employee Share Purchase Plan programs.
- Annual bonus that rewards your hard work and dedication.
- Employee discounts on furniture, electronics, and appliances.
- MAT & PAT leave top-up.
- Expand your financial knowledge through engaging Financial Literacy Learning opportunities.
Health and Lifestyle:
- Enjoy company-paid volunteer days to give back to the community.
- Access 24/7 healthcare with Virtual Doctor Appointments.
- Personalize your benefits with a flexible modular benefits package.
- Stay fit and energized with exclusive access to our on-site private gym at our head office.
Employee Perks:
- Fuel your growth with the Tuition Assistance Program.
- Double the impact of your generosity with Company Matched Charitable Donations.
- Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others.
- Enjoy a state-of-the-art office space with perks like a games room, a healthy snack program, a fitness studio, free gated parking, and more!
Diversity, Inclusion, and Equal Opportunity Employment:
At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.
Additional Information:
All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.
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