191 Marketing Director jobs in Canada
Marketing Director
Posted today
Job Viewed
Job Description
About EviSmart
EviSmart
is a global leader in AI-powered dental workflow automation and CAD design outsourcing. Trusted by dental labs and clinics in over 26 countries, our mission is to make dental care smarter, faster, and better for everyone. Our flagship platform connects dentists, lab technicians, and manufacturers through intelligent automation and seamless integration—revolutionizing the way modern dentistry works.
The Opportunity
We're looking for a
Marketing Director
who thrives on
making things happen
. This isn't a passive oversight role—this is for someone who's excited to
own the roadmap, build campaigns from scratch
, and drive results with creativity and precision.
You'll play a critical role in shaping and growing the EviSmart brand globally, leading efforts across demand generation, product marketing, digital performance, brand positioning, and market expansion. If you're someone who sees the big picture, but also enjoys digging into the details and delivering tangible outcomes—this role is for you.
What You'll Do
- Lead the development and execution of EviSmart's global marketing strategy
, aligned with business and revenue goals. - Build and manage high-impact campaigns
across paid media, digital, social, and email that generate leads and drive adoption. - Own and optimize our
performance marketing and paid advertising strategy
to accelerate growth. - Collaborate with Product, Sales, and Customer Success to develop
compelling messaging
that resonates with non-technical buyers. - Spearhead
product launches and go-to-market strategies
, including enablement materials and positioning frameworks. - Oversee brand development, public relations, and content marketing to boost awareness and authority.
- Conduct market research and competitive analysis to uncover insights and identify new opportunities.
- Take a hands-on approach
to execution while mentoring and growing a lean, high-performing team.
What We're Looking For
- 5+ years of experience
in B2B SaaS marketing, with a strong focus on growth and demand generation. - Proven success managing
revenue-driving paid media campaigns
and building scalable marketing systems. - A strategic thinker who isn't afraid to
roll up their sleeves and execute
when needed. - Strong background in
product marketing, messaging, and campaign development
. - Demonstrated ability to
prioritize, delegate, and manage multiple projects
in a fast-moving environment. - Metrics-driven with a solid understanding of marketing analytics, attribution, and ROI measurement.
- Exceptional communication and collaboration skills across functions and geographies.
- Global experience and/or healthcare/dental background is a plus.
- Bachelor's or Master's degree in Marketing, Business, or a related field.
Why Join Us
Global Reach with Local Roots
We have teams in Vancouver, Manila, and Seoul—collaborating across cultures to deliver a unified mission.
Startup Agility, Real-World Impact
We embrace change, move fast, and innovate where it matters most—at the intersection of AI and patient care.
Growth You Can Own
This is a career-defining opportunity to take a powerful product to market—and build a brand from the ground up.
Collaborative Culture
We value ideas, initiative, and transparency. You'll work with a close-knit team committed to collective success.
Purpose-Driven Mission
Our work directly improves how dental professionals deliver care around the world.
Ready to Build the Future of Dental AI?
If you're driven by outcomes, inspired by innovation, and ready to
lead by doing
, we'd love to hear from you.
Apply now and help shape the next era of modern dentistry.
Marketing Director
Posted today
Job Viewed
Job Description
Job Description
Job Summary:
Are you an expert in B2B Marketing? Have you been engaged in strategy development and execution to drive qualified leads? Have you taken a new brand and created an impact?
We are looking for an experienced B2B Marketing Director, to support our B2B Marketing and to establish best practices as we bring Evanesce to our customers. If you are someone who has a creative and data-driven mind-set, you are the right person. Reporting to the Global VP, Marketing you will be responsible for developing and executing all marketing programs, and campaigns.
Responsibilities
- Develop and implement B2B marketing strategies and programs to build brand awareness and support revenue generation for sales in North America
- Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Partner with sales, and other cross-functional teams to build & activate go-to-market strategies and sales enablement for new and existing products
- Develop a clear understanding of the competitive landscape to differentiate and position Evanesce brands and products within the industry
- Evaluate, negotiate, and implement B2B marketing partnerships with business associations to drive awareness, generate leads and demonstrate our leadership within the industry
- Implement an efficient and effective lead generation strategy for key customer segments to target, attract and convert quality leads, leveraging marketing automation, content, web, social, events and other channels
- Ensure that branding, marketing initiatives, strategy, standards, and practices are consistent
- Ensure that key performance indicators are being tracked, evaluated and that regular updates are being made to internal and external stakeholders
- Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
- Collaborate, participate in, and coordinate promotional activities or trade shows, sponsorships, events, and other marketing programs
- Negotiate contracts for services needed to execute a marketing strategy.
- Develop and distributes materials related to sales, training, and marketing.
- Collect and compile customer feedback in an easily reviewed and understood format for review by company management and leadership.
- Performs other duties as assigned.
- Bachelor’s degree in business, Marketing or related field required; Master’s degree preferred.
- 5-7+ years of B2B marketing experience with a focus on lead generation
- Experienced in building a successful B2B brand
- Ability to create, implement, and monitor budgets
- Understanding of marketing automation and lead generation principles
- Customer-centric with an excellent understanding of analytics
- Strong analytical and problem-solving skills
- Exceptionally skilled at working in an innovative, fast-paced environment with lean resources.
- Roll up your sleeves attitude and ability to work independently in an environment of competing priorities
- Excellent verbal and written communication skills
- Ability to work in cross-functional team
- Experience in the sustainability sector is an asset
- Experience with HubSpot, Google AdWords, social media is an asset
Marketing Director
Posted today
Job Viewed
Job Description
Job Description
Job Summary:
Are you an expert in B2B Marketing? Have you been engaged in strategy development and execution to drive qualified leads? Have you taken a new brand and created an impact?
We are looking for an experienced B2B Marketing Director, to support our B2B Marketing and to establish best practices as we bring Evanesce to our customers. If you are someone who has a creative and data-driven mind-set, you are the right person. Reporting to the Global VP, Marketing you will be responsible for developing and executing all marketing programs, and campaigns.
Responsibilities
- Develop and implement B2B marketing strategies and programs to build brand awareness and support revenue generation for sales in North America
- Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Partner with sales, and other cross-functional teams to build & activate go-to-market strategies and sales enablement for new and existing products
- Develop a clear understanding of the competitive landscape to differentiate and position Evanesce brands and products within the industry
- Evaluate, negotiate, and implement B2B marketing partnerships with business associations to drive awareness, generate leads and demonstrate our leadership within the industry
- Implement an efficient and effective lead generation strategy for key customer segments to target, attract and convert quality leads, leveraging marketing automation, content, web, social, events and other channels
- Ensure that branding, marketing initiatives, strategy, standards, and practices are consistent
- Ensure that key performance indicators are being tracked, evaluated and that regular updates are being made to internal and external stakeholders
- Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
- Collaborate, participate in, and coordinate promotional activities or trade shows, sponsorships, events, and other marketing programs
- Negotiate contracts for services needed to execute a marketing strategy.
- Develop and distributes materials related to sales, training, and marketing.
- Collect and compile customer feedback in an easily reviewed and understood format for review by company management and leadership.
- Performs other duties as assigned.
- Bachelor’s degree in business, Marketing or related field required; Master’s degree preferred.
- 5-7+ years of B2B marketing experience with a focus on lead generation
- Experienced in building a successful B2B brand
- Ability to create, implement, and monitor budgets
- Understanding of marketing automation and lead generation principles
- Customer-centric with an excellent understanding of analytics
- Strong analytical and problem-solving skills
- Exceptionally skilled at working in an innovative, fast-paced environment with lean resources.
- Roll up your sleeves attitude and ability to work independently in an environment of competing priorities
- Excellent verbal and written communication skills
- Ability to work in cross-functional team
- Experience in the sustainability sector is an asset
- Experience with HubSpot, Google AdWords, social media is an asset
Marketing Director
Posted today
Job Viewed
Job Description
Job Description
Company Description
With 40 years of expertise, LGI Healthcare Solutions develops technological software for the healthcare network. We specialize in providing solutions for clinical, financial and material management, performance and analysis, and workforce management, which includes payroll management. Innovation is at the heart of our activities and we partner with our customers to solve crucial issues and ensure the well-being of patients and all members of the health sector. Today, our solutions support 320,000 healthcare professionals and over 6 million patients.
At LGI Healthcare Solutions, we value diversity and equal access to employment for all. Should you require specific assistance during the recruitment and integration process, don’t hesitate to let us know. It will be our pleasure to accommodate you while respecting the confidentiality of your personal information.
Job DescriptionWhat will your days be like at LGI Healthcare Solutions?
The Director of Marketing is responsible for overseeing all aspects of marketing, including strategic planning, brand development, lead generation, content marketing, digital marketing, and product marketing. This role will lead cross-functional teams, work closely with sales and product development, and ensure that all marketing initiatives align with the company's growth objectives.
How will your contributions be showcased?
Key Responsibilities:
- Marketing Strategy & Execution:
- Develop and implement a comprehensive B2B marketing strategy to increase brand visibility, generate leads, and drive revenue growth.
- Analyze market trends, competitor activities, and customer behavior to identify opportunities for growth.
- Lead campaigns that target different stages of the buyer's journey, focusing on acquisition, conversion, and retention.
- Brand Management:
- Maintain and enhance the company's brand presence in the B2B market, ensuring consistent messaging across all platforms.
- Oversee the creation of marketing materials, sales collateral, and customer success stories.
- Ensure the company's value proposition resonates with target industries and key decision-makers.
- Lead Generation & Nurturing:
- Develop and manage inbound and outbound lead generation strategies, including email marketing, content marketing, SEO, SEM, and paid media campaigns.
- Work closely with the sales team to develop lead nurturing campaigns and improve the sales funnel.
- Use data analytics to track the effectiveness of campaigns and adjust strategies to improve conversion rates.
- Team Leadership:
- Lead, mentor, and grow a high-performing marketing team, including digital marketers, content creators, graphic designers, and analysts.
- Foster a collaborative work environment that drives innovation and results.
- Set clear objectives, KPIs, and performance metrics for the marketing department.
- Product Marketing:
- Collaborate with the product development team to ensure the marketing of new and existing products aligns with customer needs and market demand.
- Develop product positioning and messaging that differentiates the company’s offerings in the market.
- Support the sales team with tools, presentations, and content to drive successful product launches.
- Digital & Content Marketing:
- Oversee the company’s digital marketing efforts, including website management, social media, email marketing, and content marketing strategies.
- Ensure high-quality content production that aligns with the company's messaging and provides value to prospects and clients.
- Optimize marketing automation tools and CRM systems to improve the efficiency of digital marketing efforts.
- Collaboration with Sales:
- Align marketing and sales initiatives to ensure a cohesive strategy across departments.
- Regularly collaborate with the sales team to understand customer needs and adapt marketing strategies to better support sales goals.
- Ensure the marketing team is delivering high-quality leads and supporting the sales pipeline.
- Analytics & Reporting:
- Track and report on the performance of all marketing initiatives using analytics platforms (e.g., Google Analytics, CRM data).
- Use data-driven insights to make informed decisions and optimize campaign performance.
- Prepare regular reports for senior management on marketing KPIs, ROI, and the overall impact on business growth.
What you will bring to LGI Healthcare Solutions to succeed in the role:
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
- 8+ years of experience in marketing, with at least 4 years in a B2B environment.
- Proven track record of driving growth through lead generation and marketing campaigns.
- Strong leadership skills with experience managing cross-functional teams.
- Expertise in digital marketing, SEO, SEM, and marketing automation tools (e.g., HubSpot, Marketo).
- Excellent communication, presentation, and project management skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Familiarity with product marketing and the ability to translate technical features into customer benefits.
- This position must be bilingual as the candidate will be responsible for working with documentation in both French and English and communicating, orally and in writing, with both French-speaking and English-speaking partners/clients/suppliers/colleagues.
Key Competencies:
- Strategic Thinking
- Leadership & Team Management
- Data-Driven Decision Making
- Collaboration & Cross-Functional Alignment
- Creativity & Innovation
- Customer-Centric Mindset
If you are interested in this position, we would be very happy to tell you more about the role.
Apply now!
Additional Information
Here are the many benefits to ensure your personal and professional well-being as well as financial health:
- Remote, in-office, or hybrid work, with the option of flexible hours to promote balance and performance
- Group insurance plan and group RRSP with employer participation in effect from day one
- Minimum of 3 weeks vacation + 5 days personal leave per year
- Access to a telemedicine service and a complete assistance program for all employees and their family
- Access to a leading e-learning platform and hours allocated for training and professional development
- More than 40 years of expertise in the health IT field opens the door to many career opportunities
- Projects integrating Agile methodology
- Employee discount program
- An organizational culture rooted in the values of courage, determination, excellence, and collaboration around which we come together to develop technology solutions for the healthcare field.
If you are interested in this position, we would be very happy to tell you more about the role, the team, and life at LGI Healthcare Solutions.
Apply now!
Marketing Director
Posted today
Job Viewed
Job Description
Job Description
Job Summary:
Are you an expert in B2B Marketing? Have you been engaged in strategy development and execution to drive qualified leads? Have you taken a new brand and created an impact?
We are looking for an experienced B2B Marketing Director, to support our B2B Marketing and to establish best practices as we bring Evanesce to our customers. If you are someone who has a creative and data-driven mind-set, you are the right person. Reporting to the Global VP, Marketing you will be responsible for developing and executing all marketing programs, and campaigns.
Responsibilities
- Develop and implement B2B marketing strategies and programs to build brand awareness and support revenue generation for sales in North America
- Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Partner with sales, and other cross-functional teams to build & activate go-to-market strategies and sales enablement for new and existing products
- Develop a clear understanding of the competitive landscape to differentiate and position Evanesce brands and products within the industry
- Evaluate, negotiate, and implement B2B marketing partnerships with business associations to drive awareness, generate leads and demonstrate our leadership within the industry
- Implement an efficient and effective lead generation strategy for key customer segments to target, attract and convert quality leads, leveraging marketing automation, content, web, social, events and other channels
- Ensure that branding, marketing initiatives, strategy, standards, and practices are consistent
- Ensure that key performance indicators are being tracked, evaluated and that regular updates are being made to internal and external stakeholders
- Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
- Collaborate, participate in, and coordinate promotional activities or trade shows, sponsorships, events, and other marketing programs
- Negotiate contracts for services needed to execute a marketing strategy.
- Develop and distributes materials related to sales, training, and marketing.
- Collect and compile customer feedback in an easily reviewed and understood format for review by company management and leadership.
- Performs other duties as assigned.
- Bachelor’s degree in business, Marketing or related field required; Master’s degree preferred.
- 5-7+ years of B2B marketing experience with a focus on lead generation
- Experienced in building a successful B2B brand
- Ability to create, implement, and monitor budgets
- Understanding of marketing automation and lead generation principles
- Customer-centric with an excellent understanding of analytics
- Strong analytical and problem-solving skills
- Exceptionally skilled at working in an innovative, fast-paced environment with lean resources.
- Roll up your sleeves attitude and ability to work independently in an environment of competing priorities
- Excellent verbal and written communication skills
- Ability to work in cross-functional team
- Experience in the sustainability sector is an asset
- Experience with HubSpot, Google AdWords, social media is an asset
Marketing Director
Posted today
Job Viewed
Job Description
Job Description
Job Summary:
Are you an expert in B2B Marketing? Have you been engaged in strategy development and execution to drive qualified leads? Have you taken a new brand and created an impact?
We are looking for an experienced B2B Marketing Director, to support our B2B Marketing and to establish best practices as we bring Evanesce to our customers. If you are someone who has a creative and data-driven mind-set, you are the right person. Reporting to the Global VP, Marketing you will be responsible for developing and executing all marketing programs, and campaigns.
Responsibilities
- Develop and implement B2B marketing strategies and programs to build brand awareness and support revenue generation for sales in North America
- Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Partner with sales, and other cross-functional teams to build & activate go-to-market strategies and sales enablement for new and existing products
- Develop a clear understanding of the competitive landscape to differentiate and position Evanesce brands and products within the industry
- Evaluate, negotiate, and implement B2B marketing partnerships with business associations to drive awareness, generate leads and demonstrate our leadership within the industry
- Implement an efficient and effective lead generation strategy for key customer segments to target, attract and convert quality leads, leveraging marketing automation, content, web, social, events and other channels
- Ensure that branding, marketing initiatives, strategy, standards, and practices are consistent
- Ensure that key performance indicators are being tracked, evaluated and that regular updates are being made to internal and external stakeholders
- Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
- Collaborate, participate in, and coordinate promotional activities or trade shows, sponsorships, events, and other marketing programs
- Negotiate contracts for services needed to execute a marketing strategy.
- Develop and distributes materials related to sales, training, and marketing.
- Collect and compile customer feedback in an easily reviewed and understood format for review by company management and leadership.
- Performs other duties as assigned.
- Bachelor’s degree in business, Marketing or related field required; Master’s degree preferred.
- 5-7+ years of B2B marketing experience with a focus on lead generation
- Experienced in building a successful B2B brand
- Ability to create, implement, and monitor budgets
- Understanding of marketing automation and lead generation principles
- Customer-centric with an excellent understanding of analytics
- Strong analytical and problem-solving skills
- Exceptionally skilled at working in an innovative, fast-paced environment with lean resources.
- Roll up your sleeves attitude and ability to work independently in an environment of competing priorities
- Excellent verbal and written communication skills
- Ability to work in cross-functional team
- Experience in the sustainability sector is an asset
- Experience with HubSpot, Google AdWords, social media is an asset
Marketing Director
Posted today
Job Viewed
Job Description
Job Description
Salary:
Were looking for a dynamic, hands-on Marketing Director to lead and scale our Marketing Department. Reporting to the VP Marketing and Customer Experience, the Marketing Director, will be responsible for delivering strategic marketing plans and leading the execution of all consumer-facing communication. The Marketing Director will demonstrate a passion for understanding and serving consumers, a curiosity to understand business and brand performance, and a pride in our story, our product and our quality.
Role & Responsibilities:
- Translate business situation, consumer understanding and brand foundations into consumer-focused Marketing Strategy to deliver against our KPIs and our Strategic Plan
- Bring thought leadership and novel approaches to elevate ideation, brand communication, and brand creative development
- Bring entrepreneurial thinking and small brand grit to lead all marketing activities from brief to execution
- Develop compelling narratives that clearly communicate our Small-Town Canada Values to customers.
- Lead social media content development and execution across multiple platforms, leveraging learnings and testing innovative approaches to drive awareness, engagement, and trial
- Oversee breakthrough multi-channel consumer-driven innovation strategy, ideation, research, and execution
- Work collaboratively with a broad cross-functional team to drive multi-faceted commercialization projects from strategy to ideation and execution
- Work collaboratively with our Retail Team to deliver impactful in-store communication and retail innovation to drive retail revenue, profits, awareness, and trial
- Work collaboratively with our Manager, Consumer Care to understand consumer opportunities and recommend and develop corresponding action plans
- Mine syndicated data and lead qualitative and quantitative research as needed to understand category dynamics, competitive environment, consumer perceptions and behaviours to influence Marketing and Innovation Strategy
- Work collaboratively with our Sales Team to develop channel strategies and customer sell-stories
- Own, track and reconcile the Marketing Budget
- Lead, coach and develop Marketing Team
Key Requirements:
- Post Secondary Education with preference for Commerce or Marketing focus
- 10+ years of consumer-facing brand marketing experience, preferably in CPG or fast-paced Retail/QSR
- Proven track record of leading low-cost, high-impact marketing communication, big ideas and building beloved brands
- Proven expertise in social media, PR and community driven initiatives
- Strong history of product innovation and building brands through breakthrough innovation from ideation to strategy and execution
- Curious ideas-person with a natural ability to story-tell and a a relentless focus on providing an exceptional consumer experience
- Excellent cross-functional collaborator and influencer
- Natural leader with strong interpersonal skills and excellent written and verbal communicator
- A resourceful self starter with a positive hands-on approach and eagerness to operate both strategically and tactically
- Willingness to roll up their sleeves and lead in-house from strategy to execution (with little/no agency support)
In this newly created role, you will have the rare opportunity to lead marketing for a high-growth company while leading the strategy and execution. If you thrive in an environment where creativity, resourcefulness, and impact matter more than big budgetsand if youre passionate about storytelling and creating content that focuses on consumer experience, premium high-quality products and making great family memories, all in a fun and fast-paced environment wed love to hear from you.
We thank all candidates for their interest in Kawartha Dairy Limited, however, only those selected for interview will be contacted. We are an equal opportunity employer and support applicants with disabilities. Accommodations are available upon request throughout the recruitment process. The personal information being collected will be used in accordance with Protection of Privacy Act and shall only be used in the selection of a suitable candidate.
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Marketing Director
Posted today
Job Viewed
Job Description
Job Description
Job Summary:
Are you an expert in B2B Marketing? Have you been engaged in strategy development and execution to drive qualified leads? Have you taken a new brand and created an impact?
We are looking for an experienced B2B Marketing Director, to support our B2B Marketing and to establish best practices as we bring Evanesce to our customers. If you are someone who has a creative and data-driven mind-set, you are the right person. Reporting to the Global VP, Marketing you will be responsible for developing and executing all marketing programs, and campaigns.
Responsibilities
- Develop and implement B2B marketing strategies and programs to build brand awareness and support revenue generation for sales in North America
- Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Partner with sales, and other cross-functional teams to build & activate go-to-market strategies and sales enablement for new and existing products
- Develop a clear understanding of the competitive landscape to differentiate and position Evanesce brands and products within the industry
- Evaluate, negotiate, and implement B2B marketing partnerships with business associations to drive awareness, generate leads and demonstrate our leadership within the industry
- Implement an efficient and effective lead generation strategy for key customer segments to target, attract and convert quality leads, leveraging marketing automation, content, web, social, events and other channels
- Ensure that branding, marketing initiatives, strategy, standards, and practices are consistent
- Ensure that key performance indicators are being tracked, evaluated and that regular updates are being made to internal and external stakeholders
- Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
- Collaborate, participate in, and coordinate promotional activities or trade shows, sponsorships, events, and other marketing programs
- Negotiate contracts for services needed to execute a marketing strategy.
- Develop and distributes materials related to sales, training, and marketing.
- Collect and compile customer feedback in an easily reviewed and understood format for review by company management and leadership.
- Performs other duties as assigned.
- Bachelor’s degree in business, Marketing or related field required; Master’s degree preferred.
- 5-7+ years of B2B marketing experience with a focus on lead generation
- Experienced in building a successful B2B brand
- Ability to create, implement, and monitor budgets
- Understanding of marketing automation and lead generation principles
- Customer-centric with an excellent understanding of analytics
- Strong analytical and problem-solving skills
- Exceptionally skilled at working in an innovative, fast-paced environment with lean resources.
- Roll up your sleeves attitude and ability to work independently in an environment of competing priorities
- Excellent verbal and written communication skills
- Ability to work in cross-functional team
- Experience in the sustainability sector is an asset
- Experience with HubSpot, Google AdWords, social media is an asset
Marketing Director
Posted today
Job Viewed
Job Description
Job Description
Job Summary:
Are you an expert in B2B Marketing? Have you been engaged in strategy development and execution to drive qualified leads? Have you taken a new brand and created an impact?
We are looking for an experienced B2B Marketing Director, to support our B2B Marketing and to establish best practices as we bring Evanesce to our customers. If you are someone who has a creative and data-driven mind-set, you are the right person. Reporting to the Global VP, Marketing you will be responsible for developing and executing all marketing programs, and campaigns.
Responsibilities
- Develop and implement B2B marketing strategies and programs to build brand awareness and support revenue generation for sales in North America
- Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Partner with sales, and other cross-functional teams to build & activate go-to-market strategies and sales enablement for new and existing products
- Develop a clear understanding of the competitive landscape to differentiate and position Evanesce brands and products within the industry
- Evaluate, negotiate, and implement B2B marketing partnerships with business associations to drive awareness, generate leads and demonstrate our leadership within the industry
- Implement an efficient and effective lead generation strategy for key customer segments to target, attract and convert quality leads, leveraging marketing automation, content, web, social, events and other channels
- Ensure that branding, marketing initiatives, strategy, standards, and practices are consistent
- Ensure that key performance indicators are being tracked, evaluated and that regular updates are being made to internal and external stakeholders
- Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
- Collaborate, participate in, and coordinate promotional activities or trade shows, sponsorships, events, and other marketing programs
- Negotiate contracts for services needed to execute a marketing strategy.
- Develop and distributes materials related to sales, training, and marketing.
- Collect and compile customer feedback in an easily reviewed and understood format for review by company management and leadership.
- Performs other duties as assigned.
- Bachelor’s degree in business, Marketing or related field required; Master’s degree preferred.
- 5-7+ years of B2B marketing experience with a focus on lead generation
- Experienced in building a successful B2B brand
- Ability to create, implement, and monitor budgets
- Understanding of marketing automation and lead generation principles
- Customer-centric with an excellent understanding of analytics
- Strong analytical and problem-solving skills
- Exceptionally skilled at working in an innovative, fast-paced environment with lean resources.
- Roll up your sleeves attitude and ability to work independently in an environment of competing priorities
- Excellent verbal and written communication skills
- Ability to work in cross-functional team
- Experience in the sustainability sector is an asset
- Experience with HubSpot, Google AdWords, social media is an asset
Marketing Director
Posted today
Job Viewed
Job Description
Job Description
Job Summary:
Are you an expert in B2B Marketing? Have you been engaged in strategy development and execution to drive qualified leads? Have you taken a new brand and created an impact?
We are looking for an experienced B2B Marketing Director, to support our B2B Marketing and to establish best practices as we bring Evanesce to our customers. If you are someone who has a creative and data-driven mind-set, you are the right person. Reporting to the Global VP, Marketing you will be responsible for developing and executing all marketing programs, and campaigns.
Responsibilities
- Develop and implement B2B marketing strategies and programs to build brand awareness and support revenue generation for sales in North America
- Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Partner with sales, and other cross-functional teams to build & activate go-to-market strategies and sales enablement for new and existing products
- Develop a clear understanding of the competitive landscape to differentiate and position Evanesce brands and products within the industry
- Evaluate, negotiate, and implement B2B marketing partnerships with business associations to drive awareness, generate leads and demonstrate our leadership within the industry
- Implement an efficient and effective lead generation strategy for key customer segments to target, attract and convert quality leads, leveraging marketing automation, content, web, social, events and other channels
- Ensure that branding, marketing initiatives, strategy, standards, and practices are consistent
- Ensure that key performance indicators are being tracked, evaluated and that regular updates are being made to internal and external stakeholders
- Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
- Collaborate, participate in, and coordinate promotional activities or trade shows, sponsorships, events, and other marketing programs
- Negotiate contracts for services needed to execute a marketing strategy.
- Develop and distributes materials related to sales, training, and marketing.
- Collect and compile customer feedback in an easily reviewed and understood format for review by company management and leadership.
- Performs other duties as assigned.
- Bachelor’s degree in business, Marketing or related field required; Master’s degree preferred.
- 5-7+ years of B2B marketing experience with a focus on lead generation
- Experienced in building a successful B2B brand
- Ability to create, implement, and monitor budgets
- Understanding of marketing automation and lead generation principles
- Customer-centric with an excellent understanding of analytics
- Strong analytical and problem-solving skills
- Exceptionally skilled at working in an innovative, fast-paced environment with lean resources.
- Roll up your sleeves attitude and ability to work independently in an environment of competing priorities
- Excellent verbal and written communication skills
- Ability to work in cross-functional team
- Experience in the sustainability sector is an asset
- Experience with HubSpot, Google AdWords, social media is an asset