167 Marketing Management jobs in Canada
Analyst, Marketing Strategy & Innovation (1 year contract)
Posted 2 days ago
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Find Your Limitless with Reliance By joining Reliance as an Analyst, Marketing Strategy & Innovation (1 year contract), you’ll become an important Team Member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless – join us! Please note: This is a 1 year contract, with the potential to transition into a full-time role based on performance and organizational needs. What do we offer? The tools you need to succeed – including the tools for the job as well as training and development programs A successful and knowledgeable team to be part of and learn from Competitive base pay plus the ability to earn more tied to your success – the only limit is your potential A great benefits plan for you / your family Career paths so you can advance in the company Awarded Canada’s Most Admired Corporate Cultures with a proudly diverse and inclusive team What will you do? Market Research and Insights Generation: Supports research and analysis on market trends, competitor activities, and customer behavior to identify growth opportunities within the home comfort industry. Product Innovation Process & Projects: Assist in managing the product innovation pipeline by supporting ideation, market validation, and cross-functional coordination. Track the stage gate process, schedule monthly meetings and document actions and project status. Ad-hoc Data Analysis: Data mining and report building in Power BI, Excel, Salesforce and Sequel. Execute B2B Activations: Design and execute B2B Marketing Calendar including sponsorships and events. What do you bring? Postsecondary education in Business, Marketing, or a related field and equivalent work experience. Minimum of 2 years of experience in a marketing or strategy role, ideally in a consumer-oriented industry. Strong numerical and analytical skills with the ability to interpret data effectively. Effective verbal and written communication skills to present insights and recommendations. Strong organizational skills, ability to manage multiple tasks and maintain accuracy in reporting and presentations. Proficiency in Excel, Power Point, Word and Power BI. Sales force a plus. Ability to investigate trends and propose creative solutions. Strong interpersonal skills with the interest to work cross-functionally with diverse teams. Why Reliance?As a leader in home services and energy efficient solutions for over 60 years, Reliance Home Comfort (Reliance) is committed to being the Destination of Choice by delivering exceptional experiences for customers seeking comfort and team members seeking a rewarding, inclusive workplace. With over 2 million customer relationships, Reliance is a trusted source and has become one of Canada’s largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home, electrical, and EV chargers. Headquartered in Toronto, Reliance employs a workforce of over 2,700 Team Members across 28 branches in Canada and two locations in the United States. Reliance has been certified as a Great Place to Work in 2024 and has been recognized as one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital, for eight consecutive years since 2016. Reliance remains focused on sustainability, workplace safety, diversity, inclusivity, and prudent governance. Reliance Home Comfort is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds including minorities and those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. For more information, please visit #LI-Hybrid #LI-SS1
Manager, Marketing Intelligence & Strategy
Posted 15 days ago
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**Position Snapshot**
**Business area: Nestlé Canada**
**Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8;**
**Hybrid**
**A little bit about us**
While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people.
We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We're a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.
Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.
**What to Expect:**
This role involves developing the strategy for insights and analytics in the Division, using advanced analyses to inform decisions that improve consumer and shopper engagement. You will also be the key lead to build strategic thinking with data capability in the marketing team and broader category team.
**Marketing Intelligence and Strategy Managers lead work in 5 key areas:**
+ Consumer, Shopper and Marketplace strategy rooted in deep insights and understanding
+ Category, Brand and Marketplace data integration and advanced analytics sought at providing superior data analytics and story-telling to the business
+ Building tools and systems that deliver business intelligence to Marketing, Sales and Executive Leaders
+ Collaborating with the Marketing team to develop strategies and initiatives informed by the current and future performance of the business and marketplace
+ Building the capability of the full Marketing team to use data for enhanced strategic thinking and decision making. Marketing Intelligence and Strategy Managers integrate and connect the dots across a wide variety of data sources, including Nielsen, Numerator, Ipsos, Shopper Intelligence, Retailer Loyalty data, Market Mix Models (MMMs), Custom Research Methods (TURF, market models, concept tests etc), Internal data, and other Qualitative & Quantitative sources.
**A day in the life:**
You will be working on designing the short and long-term strategic and consumer/shopper plan for the division. You will proactively work with Marketing to identify the biggest issues and questions on the business. You will use advanced data analysis and strong storytelling to understand business performance factors, and work with marketing on category and brand strategies. You will collaborate with and coach Marketers to improve their business insight through understanding consumer and shopper data.
You will also:
+ Contribute to the development of annual business and category plans, ensuring the consumer and shopper are at the core of the strategic plan.
+ Develop a deep understanding of consumers, shoppers, and marketplace factors to understand what drives consumer demand and leverage that knowledge to improve business performance.
+ Be the strategic lead to the Marketing teams to create engaging brand experiences, strong in-market activations, and winning innovations that are rooted in consumer and shopper understanding.
+ Lead benchmark measurement and "how to win" actions (category, brand, innovation score-carding), and ensure monthly reporting and tracking processes are delivering actionable outcomes for the business team.
+ Lead the Marketing team to establish key metrics and develop measurement tools to assess in-market effectiveness, brand equity, and return on marketing investment.
+ Apply best practices to lead upfront innovation ideation and validation, including identifying areas for growth and quantifying the impact of innovation in the marketplace. Track performance of key Innovation launches through delivering tracking tools, compelling Insight decks, competitive cross-Category benchmarks and communicating regular updates to relevant teams.
+ Automate, build, and maintain advanced tools to democratize data to the team and build capability of the business team to think with data
+ Develop, test, and introduce new digital technologies to ensure Nestle is at the forefront of leveraging all intelligence and insight to drive business growth.
+ Coach and develop direct reports, as well as the broader business team in the areas of insights/analytics, thinking with data, and using data for strategic plan development.
+ Be the expert in Nielsen, Numerator, POS/Dedication Data, custom research methodologies, and additional datasets for the Marketing Team. Leverage these tools in your own advanced analyses and build team capability in using them for improved decision making.
**Role Requirements**
+ Minimum 10 years Insights/Analytics experience (multi-category, CPG experience)
+ Extensive experience in Big Data set e.g. POS, Loyalty Data, Nielson Data
+ Leadership Experience in leading/mentoring cross functional teams
+ Demonstrated ability to generate actionable insights out of big data
+ Ability to disseminate and synthesize diverse and vast data while communicating simply to non-analytic audience and senior leader stakeholders
+ Proven skill in crafting efficient tools/solutions in a challenging setting and involving various collaborators
**Benefits**
+ Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
+ Company matched pension plan
+ Four weeks of Vacation and five personal days (Personal Paid Holidays)
+ Flexible and hybrid work arrangements
+ Excellent training and development programs as well as opportunities to grow within the company
+ Access to Educational Assistance & Tuition Reimbursement
+ Bonus eligibility
+ Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
+ Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
+ Adoption benefits to remove some of the financial barriers associated with adoption
+ Up to 50% off - Nespresso Coffee Machine, Capsules and accessories
+ Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
**What you need to know**
We will be considering applicants as they apply, so please don't delay in submitting your application.
Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran's status, colour, religion, disability, sexual orientation and beliefs.
If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.
#LI-Hybrid
Salesforce Marketing Cloud Strategy & Growth Consultant
Posted today
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Job Description
Since 2008, CRM Forge Solutions has been a trusted expert in CRM and Marketing Automation. With over 15 years of experience and more than 1,250 clients served, we specialize in strategy, development, and implementation across Salesforce CRM, Microsoft Dynamics, Marketing Cloud, and Pardot.
Our mission is to help businesses optimize their CRM systems, enhance customer relationships, and drive measurable success. We are dedicated to delivering innovative solutions and long-term value to our clients.
We are seeking a Salesforce Solutions Consultant specializing in Marketing Cloud who is not only technically knowledgeable but also a strategic partner and driver of business growth. If you excel at building client relationships, identifying upsell opportunities, and helping organizations unlock new value from their Marketing Cloud investments, we want you on our team.
ABOUT THE ROLE:
As a Salesforce Solutions Consultant at CRM Forge Solutions, you will serve as a trusted advisor to clients, guiding them through marketing automation strategy and business transformation. Your role will focus on strategic consulting, sales enablement, and account growth. You’ll help shape the future of client accounts, uncover expansion opportunities, and ensure that marketing automation strategies align with business goals.
Responsibilities
- Partner with clients to define marketing and business objectives and translate them into actionable, scalable Marketing Cloud strategies.
- Act as a strategic consultant, advising clients on best practices and identifying opportunities to expand their use of Marketing Cloud and related Salesforce technologies.
- Drive account growth by spotting upsell opportunities, contributing to proposals, and collaborating with sales teams to expand client partnerships.
- Lead workshops and presentations with executive stakeholders to position Marketing Cloud as a business growth enabler.
- Translate client challenges into strategic roadmaps and align Marketing Cloud solutions with measurable business outcomes.
- Oversee solution design and architecture (without needing to be hands-on with every build), ensuring long-term scalability and alignment with client goals.
- Collaborate cross-functionally with sales, delivery, and technical teams to ensure client success and account expansion.
- Stay ahead of industry trends and educate clients on the latest Salesforce capabilities that drive a competitive advantage.
A Successful Candidate Will Have
- 5+ years of experience in Salesforce Marketing Cloud, with proven expertise in consulting and client-facing roles.
- A strong background in business analysis, account management, and sales enablement.
- Demonstrated ability to identify upsell opportunities and grow client relationships.
- Salesforce Marketing Cloud Consultant certification (strongly preferred).
- Excellent communication skills with the ability to influence C-level stakeholders.
- A consultative, entrepreneurial mindset
- Broad understanding of Marketing Cloud’s technical capabilities, with the ability to guide teams (not just execute hands-on).
- Strong project ownership skills, balancing strategic oversight with practical client outcomes.
What We Offer
- Competitive Salary
- Growth opportunities and career advancement
- Benefits and vacation package
- Work-Life balance
Job Types: Full-time, Permanent
Location: Toronto, ON (Preferred) / North America (Remote acceptable)
Marketing Manager, Value Strategy
Posted 15 days ago
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Company Description:
At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.
The Opportunity
The Manager, Value Strategy is a full-time opportunity reporting to the Senior Manager, Value Strategy. The individual in this role will support the development and optimization of the holistic guest value strategies. This person requires strong strategic thinking, process management and an ability to partner across teams to evaluate business opportunities holistically. This includes working cross functionally both in and outside of marketing to build and maintain a pipeline of value strategy innovations and optimizations based on guest-needs, business performance, and industry trends.
Who You Are - You have the ability to build strong relationships and work collaboratively in a team environment with both internal and external parties. You love to solve problems and can think critically to make the right decisions. You have strong leadership skills to move the company forward and ability to influence strategic initiatives. You are a change agent, with strong communication skills who can effectively support our system in a fast paced and agile environment.
Duties
In addition to following McDonald's policies and procedures, principle accountabilities include, but are not limited to:
Strategy
+ + Support the Senior Manager with the development of McDonald's Canada holistic guest value strategies:
+ Develop the ongoing value strategy leveraging consumer, digital, category insights and operational considerations to build recommendations.
+ Collaborate with Brand, Digital, Consumer Insights, Strategy, and Business Insights teams to build and maintain a pipeline of value strategy innovations and optimizations based on guest-needs, business performance, and industry trends.
+ Provide innovative thinking and continuously strive for new approaches to drive the business and impact the industry.
Insights and Analysis
+ + Build Value Category business cases and recommendations for Senior leadership and Owner/Operator groups to make data-led, informed, and confident decisions.
+ Work with Consumer and Business Insights teams to understand category opportunities, consumer needs, and identify areas to drive category growth & affinity.
+ Interpret and evaluate information related to sales, P & L, campaign and business performance, competition, general economic trends, and qualitative/quantitative research.
+ Maintain contact with Global and US teams on Guest Value related marketing initiatives to ensure alignment and opportunities to share/steal great ideas that will benefit the McDonald's system.
Communication and Influence
+ + Present strategic plans and promotional recommendations to various Owner/Operator Leadership groups.
+ Ensure strategic plans and promotional recommendations are understood and supported by internal teams, Leadership, Field and Restaurant teams to ensure strong execution and guest experience.
+ Facilitate and influence the cross-functional team project development process; ensuring initiatives are on strategy, approved by all stakeholders and within required timelines.
+ Manage strategic handover to internal teams, providing clear business and strategic objectives & KPIs to allow the Brand Marketing, Field, and Operational teams to bring each strategy or program to life.
People
+ Build strong relationships and foster teamwork among agencies, marketing team, and cross-functional teams to achieve maximum performance.
+ Empower the people you work with by providing guidance, clear communication & coaching.
Qualifications
+ 6+ years of experience in Marketing or Brand strategy.
+ Bachelor's degree in Business, Marketing, Communications, or a related field.
+ Ability to frame projects and proficiency in leading campaign performance analysis, insights generation and strategy planning.
+ Established business acumen, with ability to put data in the context of a customer problem and develop innovative solutions to solve for it.
+ Innovative attitude and an aptitude for staying on top of trends and the macroeconomic environment.
+ Proven leadership skills with experience in project management and in leading cross-functional programs.
+ Proactive approach with ability to be self-directed to lead marketing program implementation independently.
+ Strong analytical and critical thinker; derive meaningful interpretations and challenge the status quo.
Additional Information:
McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.
Requsition ID: 2177
Senior Growth Manager to take ownership of the marketing strategy and execution for an EdTech client
Posted 2 days ago
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Our valued EdTech client is looking for a Growth Manager to take ownership of our marketing strategy and execution. This isn’t a siloed or purely managerial role-you’ll be deeply involved in everything from setting up the right marketing tech stack, to analyzing funnel metrics, to chatting with school board leaders at conferences. You’ll oversee a small, growing team, lead projects end-to-end, and help us strengthen our presence in the education community. If you enjoy working closely with a small, passionate team where your ideas are implemented quickly and your work has a visible impact, you’ll thrive here.
Your Responsibilities:
Lead and execute full-funnel marketing strategies to grow our customer base and deepen our reach in K-12 education.
Manage and support a small internal marketing team, helping to prioritize work, solve problems, and drive results.
Design, optimize, and maintain our marketing tech stack-including CRM systems, automation tools, lead tracking, and analytics platforms.
Use tools like Google Analytics, BigQuery, and other data sources to analyze funnel performance, identify marketing/sales bottlenecks, and improve conversion rates.
Collaborate with leadership to evolve our sales strategy, generate qualified leads, and build a sales team.
Oversee and optimize digital marketing channels, including email, paid social, content marketing, SEO, and web performance-with a focus on measurable impact.
What You’ll Bring
10+ years of experience in marketing roles, ideally with a mix of B2B and B2C.
Strong experience marketing to educators or within the K-12 education sector.
A proven track record using data and analytics to drive decisions, improve funnels, and measure ROI.
Hands-on experience with SQL, scripting, or regression modeling for marketing attribution, forecasting, and analysis.
Hands-on experience setting up or managing a marketing technology stack (e.g. CRM, automation, analytics, lead tracking ).
Comfortable being the primary marketing lead in a lean organization-wearing multiple hats, learning on the fly, and driving initiatives forward.
Excellent written and verbal communication skills, including the confidence to speak at events and represent our brand publicly.
A natural relationship builder who enjoys connecting with people and creating meaningful partnerships.
Willingness and availability to travel within Canada and the U.S. for events and conferences throughout the year.
Why You’ll Love Working with our client
Remote-first and flexible: Work from anywhere in Canada, on your schedule with some occasional in person events
Impact: Your work will directly influence how thousands of educators and students learn and problem-solve
Growth potential: Opportunity to grow into a more senior leadership role as we scale
Benefits: Health and dental coverage, paid vacation, and a team that values what you bring to the table
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UNI Coopération financière (UNI) -- Chief Marketing and Strategy | Chef Marketing et stratégie
Posted today
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UNI Coopération financière (UNI) is a member-owned federal financial cooperative rooted in Acadian culture that places community and personalized financial solutions at the forefront of its mission. As the largest cooperative in Eastern Canada and one of the top 20 credit unions in Canada, UNI’s success is built on strong relationships, a commitment to growth through community investments, and a celebrated culture that values both its people and its members. UNI is dedicated to fostering a thriving organization that drives positive change, upholds diversity, and champions social values. UNI is entering an exciting chapter with a new strategic plan and a dynamic new CEO leading the way.
As part of this transformation, UNI is seeking a visionary Chief Marketing and Strategy to drive its marketing initiatives and strengthen its market presence. This executive will play a pivotal role in amplifying brand positioning, increasing member engagement, and aligning marketing strategy with UNI’s refreshed business objectives. As a key member of the executive leadership team, they will collaborate across the organization to develop and execute bold, innovative strategies across marketing, communication, product innovation, business intelligence, and governance that set UNI apart from its competitors and support its long-term growth.
The ideal candidate is a strategic and innovative marketing leader who thrives in times of change and opportunity. With proven experience in marketing and brand strategy, preferably within a commercially driven sector, they bring strong storytelling and communication skills to effectively convey UNI’s mission, values, and ambitious new direction. They have a track record of leading high performance cross-disciplinary teams, including strategic marketing, all communications, event management, creative functions, and ideally governance. Their expertise spans multi-year marketing and communication plans, brand development, social media, and digital campaigns—all critical as UNI positions itself for the future.
The successful candidate holds a university degree or equivalent experience in communications, marketing, or public relations. Bilingual proficiency in French and English is essential, with French as the primary working language.
This is an exciting opportunity to shape the future of financial services marketing. At UNI, you’ll have the chance to drive innovative strategies, create meaningful impact, and collaborate with a passionate team dedicated to serving members and communities.
To apply for this position, please click the apply button. For more information, send an email to Michelle Richard or Renee Young at and state the title of the position in the subject line of your e-mail.
We thank all candidates for their interest. However, we will only contact those whose applications are being seriously considered for this position. UNI encourages applications from all qualified individuals, including women, Indigenous people, persons with disabilities, visible minorities, people of all sexual orientations and gender identities and expressions.
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Emplacement : Nouveau-Brunswick
UNI Coopération financière (UNI) est une coopérative financière fédérale détenue par ses membres, ancrée dans la culture acadienne, qui place la communauté et les solutions financières personnalisées au premier plan de sa mission. En tant que coopérative la plus importante de l’Est du Canada, et l’une des 20 premières caisses populaires au Canada, le succès d’UNI repose sur des relations solides, un engagement envers la croissance, par le biais d’investissements communautaires, et une culture célébrée qui valorise à la fois son personnel et ses membres. UNI s’efforce de promouvoir une organisation florissante qui encourage les changements positifs, défend la diversité et favorise des valeurs sociales. UNI entame une période de transformation stimulante avec un nouveau plan stratégique et un chef de la direction dynamique à sa tête.
Dans le cadre de cette transformation, UNI recherche un·e Chef Marketing et stratégie visionnaire, qui pilotera ses initiatives marketing et renforcera sa présence sur le marché. Cette personne jouera un rôle clé dans l’amplification du positionnement de la marque, l’augmentation de l’engagement des membres et l’alignement de la stratégie marketing avec les nouveaux objectifs d’affaires d’UNI. En tant que membre essentiel de l’équipe de direction, la personne collaborera avec l’ensemble de l’organisation pour élaborer et mettre en œuvre des stratégies audacieuses et innovantes en matière de marketing, de communication, d’innovation produit, d’intelligence d’affaires et de gouvernance, qui distingueront UNI de ses concurrents et soutiendront sa croissance à long terme.
La personne idéale est un·e leader stratégique et innovant·e en marketing, qui s’épanouit en période de changement et d’opportunités. Avec une expérience éprouvée en marketing et en stratégie de marque, préférablement dans un secteur commercialement axé sur la performance, cette personne possède d’excellentes compétences en narration et en communication, lui permettant de transmettre efficacement la mission, les valeurs et la nouvelle orientation ambitieuse d’UNI.
Ayant fait ses preuves dans la direction d’équipes multidisciplinaires performantes, cette personne a encadré le marketing stratégique, l’ensemble des communications, la gestion d’événements, les fonctions créatives, et idéalement la gouvernance. Son expertise englobe les plans marketing et de communication pluriannuels, le développement de la marque, les médias sociaux et les campagnes numériques—des éléments essentiels alors qu’UNI se positionne pour l’avenir.
La personne retenue détient un diplôme universitaire ou une expérience équivalente en communications, marketing ou relations publiques. Une maîtrise bilingue du français et de l’anglais est essentielle, avec le français comme langue de travail principale.
C’est une opportunité unique de façonner l’avenir du marketing des services financiers. Chez UNI, vous aurez la chance de développer des stratégies innovantes, d’avoir un impact significatif et de collaborer avec une équipe passionnée, dédiée au service des membres et des communautés.
Pour postuler à ce poste, veuillez cliquer sur le bouton « postuler ». Pour plus d’informations, envoyez un courriel à Michelle Richard ou Renee Young à , en indiquant le titre du poste dans l’objet de votre courriel.
Nous remercions toutes les personnes candidates de leur intérêt. Toutefois, nous communiquerons seulement avec celles dont la candidature est sérieusement considérée pour ce poste. UNI encourage les candidatures de toutes les personnes qualifiées, y compris les femmes, les personnes autochtones, les personnes en situation de handicap, les minorités visibles, ainsi que les personnes de toutes orientations sexuelles et identités de genre.
Le masculin est utilisé dans ce texte dans le seul but d’en alléger la lecture.
Director of Product Management and Marketing
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Job Description
Amphenol ( ) is looking for a Director of Product Management & Marketing to join their aggressively growing HSIO Connector business. The successful candidate will be responsible for strategic marketing leadership as well as driving the development of new products and customers. They will be responsible for leading the business unit’s Global Product Management and Marketing team to identify, develop, and capture business opportunities worldwide in conjunction with the with the global Amphenol sales and product development teams.
The High-Speed Connectors Division of Amphenol is experiencing tremendous growth and this opportunity is a result of that growth. This is a role for a dynamic candidate looking for challenges and opportunities. Amphenol is a very decentralized organization; one that is able to make decisions quickly and without a lot of red tape involved and where great ideas are given consideration.
If a fast-paced role in a global leader in their industry excites you, this could be your role.
DIRECT REPORTS:
As many as 8. There is opportunity for this role to oversee the structure and staffing of the team.
REQUIREMENTS OF ROLE:
• Well organized and comfortable working in a matrixed environment with ability to communicate effectively with cross functional, geographically dispersed and culturally diverse marketing, engineering, quality and manufacturing teams, vendors and customers
• Demonstrated ability to conduct detailed financial analysis
• Skilled at customer relations; strong business planning and implementation skills
• Demonstrated ability to establish clear performance expectations and coach staff towards success
• Strong verbal, written, and presentation communication skills; ability to persuade and negotiate on sales, service, contract, and other business matters; Strong “selling” skills
• Demonstrated executive-level management skills; well versed in culture and policy development
• Ability to foster morale and motivate performance
• Willingness and ability to travel domestically and internationally up to 50%
KEY ATTRIBUTES FOR SUCCESS:
• Continuous learner – studies the industry, trends, and opportunities.
• Highly collaborative, in order to successful work with divisions across the organization.
• Natural leader who inspires and motivates their team
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Director, Performance Marketing and Web Channel Management (Remote)
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Job Description
Company Information
Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt.
And now, we’re embarking on our next stage of transformation & significant growth. To do that, we are hiring experienced, enthusiastic, motivated, innovative, and client-centric team members to play critical roles in helping us reach our ambitious goals.
If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help.
Position Summary
Are you a resourceful, curious, and data-driven performance marketer who excels at leading marketing teams and agency partners that love optimizing all aspects of the marketing funnel and delivers world-class, customer-driven web experiences with UI/UX that converts visitors into customers? If so, then you’ll love this challenge.
It reports directly to, and partners with, our VP, Marketing. You will join us as a key member of the Marketing Leadership team and be a go-to cross-functional subject matter leader for the company. You will be responsible for setting the performance marketing strategy and ensuring our digital media investments are fully optimized, with the goal of generating and capturing greater demand, and converting that demand via a best-in-class web experience into qualified Leads that turn into customers.
This role leads a small but experienced, skilled, and growing performance marketing and web channel team. You will also collaborate and consult with the rest of the marketing team. You will fully leverage our internal experts on the IT, Data & Project Management teams, as well as various ad agencies, contractors, and freelancers - all while overseeing the management of multiple high-profile marketing projects.
Scope of the Role
First and foremost, lead, coach and motivate a growing team of passionate, curious, and experienced performance marketers
Develop integrated performance marketing, web channel and CRO strategies to capture & convert the growing demand for our services
Support and deliver against the overall marketing strategies, across all digital and web channels, ensuring our web properties deliver an amazing customer experience and play a significant role in the success of our business
Oversee the implementation of all our digital marketing plans, in collaboration with internal and external partners across various channels that include but not limited to SEM, SEO, Programmatic, Display, OLV, CTV, etc.
Develop forecasts and set clear KPIs and well-defined measures of success, reporting on results and providing recommendations for continuous improvement
Oversee the implementation of appropriate tracking to measure and analyze our online media spend and website performance
Monitor the shifting consumer online habits & preferences, the market trends, our competitive landscape, and customer feedback, to uncover consumer insights to inform strategic marketing direction and to increase marketing effectiveness
Develop and manage, in collaboration with IT, our MarTech strategy and multi-year resourcing plan
Manage the digital marketing budget and deliver all projects/activities within agreed budgets and timelines
Lead the ongoing effort to conceptualize, test, evaluate and present new go-to-market tactics, programs, campaigns, messages, and assets, that drive the highest response rate
Build organizational rigor, foster a collaborative working environment, and model a positive team-first culture for your team and across the company
What you'll be bringing to the team
10+ years of experience in digital/performance marketing, conversion rate optimization (CRO) & web channel strategy/management, learned & delivered in fast-paced, agile & growth-based organizations
Proven leadership skills in the ability to recruit, mentor, motivate, coach and develop employees
Strong understanding of digital/performance marketing in the lead generation space, with demonstrated CRO/funnel optimization experience and a proven track record of results
Strategic thinker, with a curious and creative mindset that values constant and ongoing learning
Effective communication with stakeholders across all levels, with the ability to simplify the complex, and bring data insights to life
A data-backed and results-driven mindset, adept at analyzing results, finding insights, and creating action plans to deliver ongoing improvements
Proven success with developing and implementing digital media & web channel strategies including strategic planning, web development planning and end-to-end testing plans
You have experience developing and managing online ad campaigns & digital strategies across all platforms
You are passionate about the evolving digital marketing landscape and a strong knowledge and understanding of current trends in the digital marketing space
Excellent project management skills with the ability to juggle multiple projects, manage through ambiguity effectively, fostering teamwork, open communication and improving collaboration
Exceptional eye for detail and great problem solving and decision-making skills
The energy and enthusiasm to inspire people around you and add to our fun spirited team
Our Culture at Farber
At Farber, we’re in the business of helping people — and this ethos extends not only to our clients, but to our team members and partners. We are committed to taking action and delivering an inclusive, diverse, and equitable workplace that our team members experience every day. This commitment also shapes our culture, which is one of a kind. We are proud to have a dedicated culture committee, led by volunteers, who organize events, organize awards for recognition, and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.
Farber encourages applications from all qualified candidates who represent the diversity of Canada.
If you require any accommodations throughout the recruitment process — including alternate interview formats, accessible materials, or any other accommodations — we encourage you to contact us at
We thank all candidates for submitting their resume; however, only those selected for an interview will be contacted.