5 Marketing Management jobs in Canada
Head of Product Marketing Management
Posted today
Job Viewed
Job Description
About SOVRA SOVRA is a leading public procurement platform serving over 7,000 government agencies and connecting them with more than 1 million suppliers across North America. It offers comprehensive, end-to-end solutions tailored for the public sector and is a division ofmdf commerce.
SOVRA's solutions are purpose-built to address the unique challenges of public procurement, ensuring compliance, enhancing efficiency, and promoting transparency. Our commitment to innovation has been recognized with the Achievement of Excellence in Procurement (AEP) Certification from the National Procurement Institute, affirming our platform's adherence to the highest standards in efficiency and vendor accessibility.
By leveraging SOVRA's advanced tools and expansive supplier network, public agencies can optimize every tax dollar spent, drive better procurement outcomes, and deliver exceptional services to their communities.
We are seeking a strategic and execution-oriented Director of Product Marketing to lead and scale our go-to-market efforts across a rapidly growing product portfolio in the public sector. This high-impact role sits at the intersection of Product, Sales, Marketing, and Customer Success, with both strategic responsibilities and team leadership expectations.
As a player-coach, you will balance direct contributions—developing product positioning, messaging, and sales enablement content—with overseeing a team responsible for product launches, market research, and customer-facing communications. You will play a leading role in communicating our product strategy externally, partnering with analysts, collaborators, and public sector stakeholders to articulate value and build market credibility.
Own the go-to-market strategy for product launches and platform initiatives, ensuring cross-functional alignment with Sales, Marketing, Product, and Customer Success.
Develop differentiated product positioning and messaging tailored to public sector agencies and suppliers.
Represent the product narrative in external engagements—with customers, partners, industry analysts, and at events and conferences.
Conduct and synthesize competitive intelligence, win/loss analysis, and buyer research to shape strategy and GTM plans.
Collaborate with Product Management to influence roadmap prioritization using market and customer insights.
Lead development of marketing assets: case studies, whitepapers, solution briefs, and product landing pages.
Partner with Customer Success to drive adoption and engagement post-sale with onboarding guides, videos, and success stories.
Directly manage and mentor a small but high-performing Product Marketing team.
Set clear goals and standards for launch readiness, messaging consistency, and content delivery.
Establish a metrics-driven approach to evaluate launch success, content effectiveness, and sales enablement performance.
Build scalable processes for GTM planning, messaging reviews, and internal product training.
Foster a collaborative and accountable culture between Product, Marketing, Sales, and Customer Success.
Develop compelling product positioning and messaging that resonates with public sector buyers and aligns with our value proposition.
Define and manage buyer personas, market segments, and competitive intelligence to inform campaigns, sales tools, and product direction.
Enable the sales team with content, pitch decks, battle cards, and training to improve close rates and reduce sales cycles.
Create product marketing collateral, including case studies, whitepapers, solution briefs, and landing pages.
Partner with Product Management to influence roadmap prioritization based on market signals and customer feedback.
Drive product adoption and usage, working closely with Customer Success to create onboarding materials, feature education, and success stories.
Track and report KPIs related to launch success, content effectiveness, and campaign performance.
10+ years in Product Marketing, with at least 4 years managing direct reports and leading GTM initiatives.
~ Demonstrated success launching SaaS products, preferably in GovTech, procurement, or regulated verticals.
~ able to distill complex technical ideas into value-focused messaging.
~ Experience in sales enablement, persona definition, product-led growth, and content strategy.
~ Familiarity with tools such as Salesforce, HubSpot, Gong, Highspot, or equivalent.
~ Bachelor’s degree required; MBA or advanced degree preferred.
What are the assets that would make you stand out?
A strategic operator with a bias for execution and a passion for public impact.
A customer-obsessed storyteller who can balance creativity with data-driven decision-making.
We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. In addition, we are committed to ensuring pay equity across our organization and regularly review our compensation practices
mdf commerce, through its wholly owned subsidiary International Data Base Corp., doing business as BidNet, participates in E-Verify. mdf commerce, a través de su subsidiaria de propiedad total International Data Base Corp., que opera bajo el nombre comercial BidNet), participa en E-Verify.
Head of Product Marketing Management
Posted today
Job Viewed
Job Description
About SOVRA SOVRA is a leading public procurement platform serving over 7,000 government agencies and connecting them with more than 1 million suppliers across North America. It offers comprehensive, end-to-end solutions tailored for the public sector and is a division ofmdf commerce.
SOVRA's solutions are purpose-built to address the unique challenges of public procurement, ensuring compliance, enhancing efficiency, and promoting transparency. Our commitment to innovation has been recognized with the Achievement of Excellence in Procurement (AEP) Certification from the National Procurement Institute, affirming our platform's adherence to the highest standards in efficiency and vendor accessibility.
By leveraging SOVRA's advanced tools and expansive supplier network, public agencies can optimize every tax dollar spent, drive better procurement outcomes, and deliver exceptional services to their communities.
We are seeking a strategic and execution-oriented Director of Product Marketing to lead and scale our go-to-market efforts across a rapidly growing product portfolio in the public sector. This high-impact role sits at the intersection of Product, Sales, Marketing, and Customer Success, with both strategic responsibilities and team leadership expectations.
As a player-coach, you will balance direct contributions—developing product positioning, messaging, and sales enablement content—with overseeing a team responsible for product launches, market research, and customer-facing communications. You will play a leading role in communicating our product strategy externally, partnering with analysts, collaborators, and public sector stakeholders to articulate value and build market credibility.
Own the go-to-market strategy for product launches and platform initiatives, ensuring cross-functional alignment with Sales, Marketing, Product, and Customer Success.
Develop differentiated product positioning and messaging tailored to public sector agencies and suppliers.
Represent the product narrative in external engagements—with customers, partners, industry analysts, and at events and conferences.
Conduct and synthesize competitive intelligence, win/loss analysis, and buyer research to shape strategy and GTM plans.
Collaborate with Product Management to influence roadmap prioritization using market and customer insights.
Lead development of marketing assets: case studies, whitepapers, solution briefs, and product landing pages.
Partner with Customer Success to drive adoption and engagement post-sale with onboarding guides, videos, and success stories.
Directly manage and mentor a small but high-performing Product Marketing team.
Set clear goals and standards for launch readiness, messaging consistency, and content delivery.
Establish a metrics-driven approach to evaluate launch success, content effectiveness, and sales enablement performance.
Build scalable processes for GTM planning, messaging reviews, and internal product training.
Foster a collaborative and accountable culture between Product, Marketing, Sales, and Customer Success.
Develop compelling product positioning and messaging that resonates with public sector buyers and aligns with our value proposition.
Define and manage buyer personas, market segments, and competitive intelligence to inform campaigns, sales tools, and product direction.
Enable the sales team with content, pitch decks, battle cards, and training to improve close rates and reduce sales cycles.
Create product marketing collateral, including case studies, whitepapers, solution briefs, and landing pages.
Partner with Product Management to influence roadmap prioritization based on market signals and customer feedback.
Drive product adoption and usage, working closely with Customer Success to create onboarding materials, feature education, and success stories.
Track and report KPIs related to launch success, content effectiveness, and campaign performance.
10+ years in Product Marketing, with at least 4 years managing direct reports and leading GTM initiatives.
~ Demonstrated success launching SaaS products, preferably in GovTech, procurement, or regulated verticals.
~ able to distill complex technical ideas into value-focused messaging.
~ Experience in sales enablement, persona definition, product-led growth, and content strategy.
~ Familiarity with tools such as Salesforce, HubSpot, Gong, Highspot, or equivalent.
~ Bachelor’s degree required; MBA or advanced degree preferred.
What are the assets that would make you stand out?
A strategic operator with a bias for execution and a passion for public impact.
A customer-obsessed storyteller who can balance creativity with data-driven decision-making.
We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. In addition, we are committed to ensuring pay equity across our organization and regularly review our compensation practices
mdf commerce, through its wholly owned subsidiary International Data Base Corp., doing business as BidNet, participates in E-Verify. mdf commerce, a través de su subsidiaria de propiedad total International Data Base Corp., que opera bajo el nombre comercial BidNet), participa en E-Verify.
Head of Marketing and Product Management
Posted today
Job Viewed
Job Description
About SOVRA SOVRA is a leading public procurement platform serving over 7,000 government agencies and connecting them with more than 1 million suppliers across North America. It offers comprehensive, end-to-end solutions tailored for the public sector and is a division ofmdf commerce.
SOVRA's solutions are purpose-built to address the unique challenges of public procurement, ensuring compliance, enhancing efficiency, and promoting transparency. Our commitment to innovation has been recognized with the Achievement of Excellence in Procurement (AEP) Certification from the National Procurement Institute, affirming our platform's adherence to the highest standards in efficiency and vendor accessibility.
By leveraging SOVRA's advanced tools and expansive supplier network, public agencies can optimize every tax dollar spent, drive better procurement outcomes, and deliver exceptional services to their communities.
We are seeking a strategic and execution-oriented Director of Product Marketing to lead and scale our go-to-market efforts across a rapidly growing product portfolio in the public sector. This high-impact role sits at the intersection of Product, Sales, Marketing, and Customer Success, with both strategic responsibilities and team leadership expectations.
As a player-coach, you will balance direct contributions—developing product positioning, messaging, and sales enablement content—with overseeing a team responsible for product launches, market research, and customer-facing communications. You will play a leading role in communicating our product strategy externally, partnering with analysts, collaborators, and public sector stakeholders to articulate value and build market credibility.
Own the go-to-market strategy for product launches and platform initiatives, ensuring cross-functional alignment with Sales, Marketing, Product, and Customer Success.
Develop differentiated product positioning and messaging tailored to public sector agencies and suppliers.
Represent the product narrative in external engagements—with customers, partners, industry analysts, and at events and conferences.
Conduct and synthesize competitive intelligence, win/loss analysis, and buyer research to shape strategy and GTM plans.
Collaborate with Product Management to influence roadmap prioritization using market and customer insights.
Lead development of marketing assets: case studies, whitepapers, solution briefs, and product landing pages.
Partner with Customer Success to drive adoption and engagement post-sale with onboarding guides, videos, and success stories.
Directly manage and mentor a small but high-performing Product Marketing team.
Set clear goals and standards for launch readiness, messaging consistency, and content delivery.
Establish a metrics-driven approach to evaluate launch success, content effectiveness, and sales enablement performance.
Build scalable processes for GTM planning, messaging reviews, and internal product training.
Foster a collaborative and accountable culture between Product, Marketing, Sales, and Customer Success.
Develop compelling product positioning and messaging that resonates with public sector buyers and aligns with our value proposition.
Define and manage buyer personas, market segments, and competitive intelligence to inform campaigns, sales tools, and product direction.
Enable the sales team with content, pitch decks, battle cards, and training to improve close rates and reduce sales cycles.
Create product marketing collateral, including case studies, whitepapers, solution briefs, and landing pages.
Partner with Product Management to influence roadmap prioritization based on market signals and customer feedback.
Drive product adoption and usage, working closely with Customer Success to create onboarding materials, feature education, and success stories.
Track and report KPIs related to launch success, content effectiveness, and campaign performance.
10+ years in Product Marketing, with at least 4 years managing direct reports and leading GTM initiatives.
~ Demonstrated success launching SaaS products, preferably in GovTech, procurement, or regulated verticals.
~ able to distill complex technical ideas into value-focused messaging.
~ Experience in sales enablement, persona definition, product-led growth, and content strategy.
~ Familiarity with tools such as Salesforce, HubSpot, Gong, Highspot, or equivalent.
~ Bachelor’s degree required; MBA or advanced degree preferred.
What are the assets that would make you stand out?
A strategic operator with a bias for execution and a passion for public impact.
A customer-obsessed storyteller who can balance creativity with data-driven decision-making.
We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. In addition, we are committed to ensuring pay equity across our organization and regularly review our compensation practices
mdf commerce, through its wholly owned subsidiary International Data Base Corp., doing business as BidNet, participates in E-Verify. mdf commerce, a través de su subsidiaria de propiedad total International Data Base Corp., que opera bajo el nombre comercial BidNet), participa en E-Verify.
Head of Marketing and Product Management
Posted today
Job Viewed
Job Description
About SOVRA SOVRA is a leading public procurement platform serving over 7,000 government agencies and connecting them with more than 1 million suppliers across North America. It offers comprehensive, end-to-end solutions tailored for the public sector and is a division ofmdf commerce.
SOVRA's solutions are purpose-built to address the unique challenges of public procurement, ensuring compliance, enhancing efficiency, and promoting transparency. Our commitment to innovation has been recognized with the Achievement of Excellence in Procurement (AEP) Certification from the National Procurement Institute, affirming our platform's adherence to the highest standards in efficiency and vendor accessibility.
By leveraging SOVRA's advanced tools and expansive supplier network, public agencies can optimize every tax dollar spent, drive better procurement outcomes, and deliver exceptional services to their communities.
We are seeking a strategic and execution-oriented Director of Product Marketing to lead and scale our go-to-market efforts across a rapidly growing product portfolio in the public sector. This high-impact role sits at the intersection of Product, Sales, Marketing, and Customer Success, with both strategic responsibilities and team leadership expectations.
As a player-coach, you will balance direct contributions—developing product positioning, messaging, and sales enablement content—with overseeing a team responsible for product launches, market research, and customer-facing communications. You will play a leading role in communicating our product strategy externally, partnering with analysts, collaborators, and public sector stakeholders to articulate value and build market credibility.
Own the go-to-market strategy for product launches and platform initiatives, ensuring cross-functional alignment with Sales, Marketing, Product, and Customer Success.
Develop differentiated product positioning and messaging tailored to public sector agencies and suppliers.
Represent the product narrative in external engagements—with customers, partners, industry analysts, and at events and conferences.
Conduct and synthesize competitive intelligence, win/loss analysis, and buyer research to shape strategy and GTM plans.
Collaborate with Product Management to influence roadmap prioritization using market and customer insights.
Lead development of marketing assets: case studies, whitepapers, solution briefs, and product landing pages.
Partner with Customer Success to drive adoption and engagement post-sale with onboarding guides, videos, and success stories.
Directly manage and mentor a small but high-performing Product Marketing team.
Set clear goals and standards for launch readiness, messaging consistency, and content delivery.
Establish a metrics-driven approach to evaluate launch success, content effectiveness, and sales enablement performance.
Build scalable processes for GTM planning, messaging reviews, and internal product training.
Foster a collaborative and accountable culture between Product, Marketing, Sales, and Customer Success.
Develop compelling product positioning and messaging that resonates with public sector buyers and aligns with our value proposition.
Define and manage buyer personas, market segments, and competitive intelligence to inform campaigns, sales tools, and product direction.
Enable the sales team with content, pitch decks, battle cards, and training to improve close rates and reduce sales cycles.
Create product marketing collateral, including case studies, whitepapers, solution briefs, and landing pages.
Partner with Product Management to influence roadmap prioritization based on market signals and customer feedback.
Drive product adoption and usage, working closely with Customer Success to create onboarding materials, feature education, and success stories.
Track and report KPIs related to launch success, content effectiveness, and campaign performance.
10+ years in Product Marketing, with at least 4 years managing direct reports and leading GTM initiatives.
~ Demonstrated success launching SaaS products, preferably in GovTech, procurement, or regulated verticals.
~ able to distill complex technical ideas into value-focused messaging.
~ Experience in sales enablement, persona definition, product-led growth, and content strategy.
~ Familiarity with tools such as Salesforce, HubSpot, Gong, Highspot, or equivalent.
~ Bachelor’s degree required; MBA or advanced degree preferred.
What are the assets that would make you stand out?
A strategic operator with a bias for execution and a passion for public impact.
A customer-obsessed storyteller who can balance creativity with data-driven decision-making.
We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. In addition, we are committed to ensuring pay equity across our organization and regularly review our compensation practices
mdf commerce, through its wholly owned subsidiary International Data Base Corp., doing business as BidNet, participates in E-Verify. mdf commerce, a través de su subsidiaria de propiedad total International Data Base Corp., que opera bajo el nombre comercial BidNet), participa en E-Verify.
In-Store Marketing Solutions Specialist - Inventory Management & Online Tools
Posted today
Job Viewed
Job Description
191024
Career Group:
Corporate Office Careers
Job Category:
In-Store Marketing
Travel Requirements:
0 - 10%
Job Type:
Full-Time
Country: Canada (CA)
Province: Ontario
City: Mississauga
Location: Tahoe Office
Embark on a rewarding career with Sobeys Inc., celebrated among Canadau2019s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better u2013 great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
As the In-Store Marketing Solutions Specialist, Inventory Management & Online Tools, you will play a critical role in supporting in-store grocery retail operations, ensuring store teams are equipped with the right signage tools to promote sales in a fast-paced retail environment.
You will be responsible for managing and coordinating the inventory of printed marketing signage assets across multiple store banners, while also overseeing the day-to-day operation and enhancement of Sobeys Print Services (SPS), our internal online signage ordering platform. This includes supporting the ongoing development and coordination of customizable signage templates, optimizing the user experience, and driving platform efficiency.
Through close collaboration with internal stakeholders and external vendors, youu2019ll maintain accurate data, troubleshoot issues, support quote and invoice tracking, and ensure seamless signage fulfillment across our network. This role combines operational precision, cross-functional communication, and a customer-focused mindset to deliver signage solutions that are both efficient and impactful.
Hereu2019s where youu2019ll be focusing:
Sobeys Print Services (SPS):
Oversee the day-to-day maintenance of SPS, including asset updates, store profile management, and ongoing user experience and navigation improvements.
Work closely with the print supplier to troubleshoot challenges, resolve issues, and identify platform enhancements that support store efficiency.
Coordinate the setup and management of SKU-level signage data and categories for accurate online ordering.
Support the ongoing development and publication of customizable signage templates, working with Creative and Banner Marketing teams to ensure stores can generate compliant, localized signage for their needs.
Monitor usage patterns and order trends to ensure adequate stock and system reliability to support growing demand.
Field store feedback and support the resolution of SPS-related inquiries, improving the overall user experience for store teams.
Printed Finished Goods/Inventory
Manage the inventory portfolio of printed signage materials (~5,050 SKUs) across all banners (excluding Quebec), ensuring accuracy, availability, and alignment with marketing and operational priorities.
Serve as the day-to-day point of contact with the print vendor for inventory performance, material usage, forecasting accuracy, and ongoing reporting.
Oversee ongoing SKU lifecycle management, including:
Removal and destruction of outdated SKUs
Review and right-sizing of slow-moving inventory
Management of replenishment cycles and low watermarks
SKU audits: descriptions, pricing, gating, keywords, and units of measure
Ensure backorder health and maintain up-to-date tracking, reporting, and validation for replenishment and destruction activity.
Develop and maintain reporting dashboards on inventory health, usage, fulfillment trends, and warehouse value.
Collaborate with suppliers to forecast replenishment needs and identify opportunities to reduce SKU count and associated warehousing or handling costs.
What you have to offer:
A degree in Marketing, Business, or a related field.
Minimum 4 years of experience in in-store marketing, print production, or signage management, bonus if within a retail or grocery environment.
Proven project coordination skills with a meticulous eye for detail and process improvement.
Intermediate to advanced Excel skills; confident working with data sets, reports, and forecasts.
Strong communication and interpersonal skills.
Ability to juggle priorities in a fast-paced environment while staying solution-focused and customer-centric.
Self-starter mindset - proactive, dependable, and comfortable taking ownership.
#LI-Hybrid #LI-LM1
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better u2013 physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
Access to Virtual Health Care Platform and Employee and Family Assistance Program.
A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
Learning and Development Resources to fuel your professional growth.
Parental leave top-up
Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.
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