177 Marketing Manager jobs in Toronto
Digital Marketing Manager
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Job Description
Digital Marketing Manager | Marketing | Toronto | Hybrid
RLDatix (RLD) is on a mission to help raise the standard of care…everywhere. Trusted by over 10,000 healthcare organizations around the world, our solutions help improve health and care. Our applications ensure that patients receive the best and safest care while supporting the providers who deliver it.
Joining TeamRLD means being part of a global effort of over 2,000 team members in making a difference in healthcare…every day.
We’re searching for a Toronto based Digital Marketing Manager to join our Marketing team, so that we can accelerate high-impact demand generation efforts across international markets. The Digital Marketing Manager will work closely with our regional marketing teams to develop and execute multi-channel campaigns, while taking ownership of our paid search strategy across Google Ads, Microsoft Ads, LinkedIn and other relevant platforms.
How You’ll Spend Your Time
Develop multi-channel digital campaigns to support lead generation and brand awareness
Manage paid search campaigns across Google Ads, Microsoft Ads, and LinkedIn to drive high-quality traffic and conversions
Collaborate with teams on content, SEO, email, and social campaigns to ensure alignment and amplification.
Test landing pages and creative to improve conversion rates in collaboration with web and design teams.
Report on campaign performance while providing actionable insights to stakeholders identifying areas for optimization and growth
What Kind of Things We’re Most Interested in You Having
Significant working experience in B2B digital marketing within a global or multi-region company
Proven success in managing and scaling paid media campaigns across multi-region markets
In-depth knowledge of PPC, SEO, CMS, and performance analytics platforms
Ability to commute to our downtown Toronto office approximately 50% of the month
Passport is required for occasional travel to USA
A knack for working collaboratively across global teams in a fast-paced environment
By enabling flexibility in how we work and prioritizing employee wellness, we empower our team to do and be their best. Our benefits package includes health, dental, vision, life, disability insurance, 401K, paid time off, and paid holidays.
RLDatix is an equal opportunity employer, and our employment decisions are made without regard to race, color, religion, age, gender, national origin, disability, handicap, marital status or any other status or condition protected by Federal and/or State laws.
As part of RLDatix’s commitment to the inclusion of all qualified individuals, we ensure that persons with disabilities are provided reasonable accommodation in the job application and interview process. If reasonable accommodation is needed to participate in either step, please don’t hesitate to send a note to
Salary offers are based on a wide range of factors including location, relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also taken into consideration.
Marketing Manager
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65% Marketing Strategy and Tactic Implementation
Create, implement, and measure the success of a comprehensive marketing strategy to help Branch network reach targeted groups of customers through multiple touch points. Work with Marketing, Marketing Operations and Technology, Product Management and Sales leadership to align strategy with sales goals. Collaborate with Branch personnel to develop impactful programs. Lead development and maintenance of Canadian corporate website. Work with Marketing Project Specialist on development of campaign assets and related communications needs.
20% Planning and Budgeting
Manage the Canadian Marketing Program budget. Interact with leadership to ensure alignment of programs. Manage associated timelines and deliverables to drive a high level of customer satisfaction for the department. Ensure marketing projects are delivered on time and within budget.
10% Measurement and Reporting
Monitor, evaluate, and report on the success of marketing programs. Provide recommendations to management for ongoing improvements. Establish format and deliver reports on key program metrics.
05% Organizational Alignment
Work cross-functionally to develop and maintain a strategic perspective. Ensure Marketing Department's mission, vision, and values are pertinent and practiced throughout development process. Seek regular input from Company's key departments. Ensure development and approval processes are followed. Manage and maintain department processes relevant to delivery of effective internal and external communications to support Canadian marketing programs.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: and Requirements
5-7 years related experience
Bachelor's degree (Marketing or Communications)
5+ years digital advertising/marketing experience
Some Travel Required
Some Overnight Stays Required
Marketing Manager
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Job Description
Marketing Manager - TP-LINK Full Time – Permanent Role The Role Report to General Manager, TP-LINK Marketing, you will work across our portfolio of our key products and with cross-functional teams in sales and marketing. You will be expected to develop marketing strategies and tactics that best position TP-LINK while addressing each need and represent in front of key partners, social media and customers Key Responsibilities * Develop marketing strategy, segmentation and targeting of marketing campaigns for TP-LINK and working closely with sales team * Oversee development and implementation of marketing campaigns for the company ensuring they are effective and designed to support TP-LINK’s business goals * Ensure marketing campaigns are delivered on time and within budget * Strong ability in communications, writing and learning. * Be able to represent TP-LINK in front of media and other occasions. * Build and execute efficient Marketing strategy * Strong ability in covering all our marketing work including channel marketing, PR, Social Media, Digital Marketing etc. * Result oriented Leader for the Marketing team and a Team player Preferred Experience * 5+ years of experience in marketing, preferably with experience working in IT industry * In-depth understanding and knowledge of the WIFI market * Thorough understanding of current marketing strategies, digital platforms, and trends * Experience using market research and market data to develop marketing strategies and programs that address challenges and obstacles * Proactive, accountable, organized and possesses exceptional problem-solving skills – able to work on multiple on-going projects and prioritize effectively * Exceptional communication skills, with the ability to produce clear and well-structured presentations and deliver it verbally to internal and external stakeholders of all levels Academic Credentials * University Degree in Engineering or Marketing * MBA is a plus
Marketing Manager
Posted today
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Job Description
Marketing Manager - TP-LINK Full Time – Permanent Role The Role Report to General Manager, TP-LINK Marketing, you will work across our portfolio of our key products and with cross-functional teams in sales and marketing. You will be expected to develop marketing strategies and tactics that best position TP-LINK while addressing each need and represent in front of key partners, social media and customers Key Responsibilities * Develop marketing strategy, segmentation and targeting of marketing campaigns for TP-LINK and working closely with sales team * Oversee development and implementation of marketing campaigns for the company ensuring they are effective and designed to support TP-LINK’s business goals * Ensure marketing campaigns are delivered on time and within budget * Strong ability in communications, writing and learning. * Be able to represent TP-LINK in front of media and other occasions. * Build and execute efficient Marketing strategy * Strong ability in covering all our marketing work including channel marketing, PR, Social Media, Digital Marketing etc. * Result oriented Leader for the Marketing team and a Team player Preferred Experience * 5+ years of experience in marketing, preferably with experience working in IT industry * In-depth understanding and knowledge of the WIFI market * Thorough understanding of current marketing strategies, digital platforms, and trends * Experience using market research and market data to develop marketing strategies and programs that address challenges and obstacles * Proactive, accountable, organized and possesses exceptional problem-solving skills – able to work on multiple on-going projects and prioritize effectively * Exceptional communication skills, with the ability to produce clear and well-structured presentations and deliver it verbally to internal and external stakeholders of all levels Academic Credentials * University Degree in Engineering or Marketing * MBA is a plus
Marketing Manager
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Job Description
Marketing Manager - Enterprise
Remote: Toronto, ON (Within GTA region)
About GHGSat
GHGSAT offers greenhouse gas detection, measurement, and monitoring services to industrial and government customers around the world. We use our own satellites and aircraft sensors, combined with third-party data, to help industrial emitters better understand, control, and reduce their emissions.
GHGSAT’s capability is unique: we provide high-resolution, local measurements of atmospheric methane and carbon dioxide concentration from space. This further enables us to detect greenhouse gas emitters and to visualize and quantify their emissions.
About the job
As a Marketing Manager at GHGSat, you will be the strategic driver of new ideas to build awareness and generate leads. You will work with the dynamic I&G teams to help bring GHGSat’s vision and unique value proposition to the many companies who are keen to monitor and reduce their emissions. Reporting to the Director of Marketing, and with the support of a strong marketing team, you will play a significant role in supporting of the organization’s ambitious growth goals.
Requirements
Key Responsibilities:
1. Lead Generation:
- Develop and execute comprehensive lead generation strategies to support the sales team in meeting targets
- Utilize various marketing channels such as digital advertising, email campaigns, social media, and content marketing to generate high-quality leads.
- Identify new opportunities to increase leads across the funnel (TOFU/MOFU/BOFU). Examples include but are not limited to sponsorships, trade associations and publications, targeted ABM campaigns, email marketing, etc.
- Support Partnerships team to support marketing activities and drive partner lead gen
- Work with Growth Marketing and Marketing Ops to track campaigns and measure results
2. Global Event Strategy:
- Identify and collaborate with the sales team on trade shows/events, to prioritize ones to participate in; with a lens towards awareness, consideration, lead gen, revenue and ROI – providing analysis and recommendations on future participation
- Work closely with Events Manager to ensure flawless execution of events and provide them with the right information so we are putting our best foot forward
- Explore other types of events (i.e. webinars, executive roundtables, VIP events, etc.) to try to generate more meetings and opportunities
3. Sales Enablement & Content Creation Oversight:
- Working with your sales counterparts, proactively identify tools and resources they can use to help increase new meetings, lead conversions and deal closings
- Work with PR to identify thought leadership content to improve brand awareness, especially pertaining to target market
- Lead the development of a library of customer stories, case studies, white papers, etc. that would be of interest to our target market
- Partner with Product Marketing to ensure that messaging, value propositions, one-pagers are aligned with the needs of the sales team as well as with the product team
4. Marketing Team Support:
- As a lean team we all roll our sleeves up to get the job done. Your willingness to chip in and help out is critical to the overall success of the team!
Qualifications:
- Proven experience (3-5 years) in an enterprise B2B marketing manager role, with a focus on lead generation, event management, and content creation - working with landfill operators, financial services, waste management or energy providers is preferred.
- Sound understanding of digital marketing channels, analytics tools, and CRM systems (e.g., Salesforce) to drive lead generation and track campaign performance.
- Effective communication and interpersonal abilities, with a knack for building relationships and influencing stakeholders across the organization.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
- Strong balance between creative thinker with a strategic mindset and a go getter to execute plans flawlessly.
- Email Marketing, Website Content and Branding experience a plus
- Ideally a Bachelor’s Degree in Marketing, Business Administration, or a related field
Benefits
- Competitive OTE + stock options for all full-time employees
- Health/Dental benefits
- Paid Time Off + floating statutory holidays
- Flexible work environment
GHGSat offers a creative and highly motivating work environment. We offer competitive salaries, health and social benefits including flex-time and continuing development. We are committed to a diverse and inclusive workplace. GHGSat is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, , age, or other legally protected status. If you would like to request an accommodation, please notify your recruiter.
Marketing Manager
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Job Description
Our client located in Mississauga ON, is in search of a Marketing Manager to join their reputable team and play a crucial role in supporting the overall marketing efforts of their company.
Job Description:
- Conduct research to analyze customers' behavior (e.g. purchasing habits, trends, and preferences)
- Design and implement successful marketing campaigns
- Set up tracking systems for online marketing activities
- Identify and analyze competitors
- Prepare reports by collecting and analyzing sales data
- Collaborate with the design department to produce promotional materials
- Craft clear product marketing copy
- Organize promotional activities for new products/services
- Prepare (monthly, quarterly, and annual) forecasts
- Creation and maintenance of custom documents in Excel, Word, and PowerPoint.
- Writing and review of technical documents. Manuals, design reports, presentations, and project schedules.
- Upkeep and oversight of department records, management tools, and design tools
- Interact with the intercompany departments for the purpose of defining scope, clarifying questions, and relaying project information to 3 stakeholders
- Other duties as required
Skills and Qualifications:
- Proficient with Excel, Teams, and Outlook
- Knowledge of traditional and digital marketing tools
- Experience with research methods using data analytics software
- Solid computer skills, including MS Office, web analytics, and Google
- Excellent communication and presentation skills
- Marketing education or a relevant field experience
Acara Solutions is committed to ensuring equal employment opportunities for applicants and employees. We are committed to filling open positions using balanced selection criteria to avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation, or any other status protected or required by law.
Acara Solutions welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates participating in all aspects of the selection process.
Marketing Manager
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Job Description
Why This Role Matters
At Roadpost , we believe that connectivity saves lives. Whether supporting backcountry adventurers or keeping remote workers safe, our mission is to provide reliable mobile satellite communications for those who venture beyond the limits of cellular networks.
As the company behind the award-winning ZOLEO satellite communicator , we’re proud to lead the mobile satellite solutions space, and we’re just getting started. Now, as we evolve into an AI-first organization , we’re investing in intelligent marketing strategies that connect with our customers in smarter, faster, and more personalized ways. That’s where you come in.
As Marketing Manager , you’ll lead the end-to-end execution of B2B and B2C integrated campaigns —from influencer marketing and media partnerships to email automation and lead nurturing. This role reports to the Director, Marketing Operations . You’ll translate strategy into action - owning campaign planning, audience targeting, creative alignment, and performance optimization. Blending creative strategy with AI-driven performance optimization , you’ll fuel engagement, conversions, and revenue growth.
Your impact? Creating scalable , measurable campaigns that build demand, deepen loyalty, and drive sales across our brands—Roadpost , BlueCosmo , and ZOLEO . Learn more about the lives ZOLEO has helped protect here.
What You’ll Do
Lead Integrated Campaign Execution
- Lead the development and launch of integrated campaigns across email, social, media partnerships, influencers , and B2B/B2C channels .
- Identify, negotiate and nurture strategic relationships with key media outlets and influencers to amplify campaign reach, secure value-added coverage, and drive measurable engagement.
- Map campaigns to the customer journey - ensuring personalized, consistent messaging from awareness to conversion.
- Use AI-powered tools to enhance segmentation, optimize send times, personalize content, and predict conversion likelihood.
Drive Email Marketing & Lead Nurturing
- Build high-impact, automated email campaigns with behavioural triggers, segmentation, and scoring.
- Utilize AI features in HubSpot and other tools to optimize performance, including A/B testing and predictive scoring.
- Use light HTML and design tools (e.g., Adobe Creative Suite, Photoshop) to tweak email templates.
Measure, Optimize & Report Campaign Performance
- Define and own KPIs and analytics using platforms like Google Analytics, HubSpot, Tableau , and e-commerce reports.
- Apply AI and predictive analytics to forecast campaign performance, detect anomalies, and reduce churn risk.
- Run multivariate tests and use generative AI to iterate on messaging and creative assets.
Manage Influencer & Media Partner Collaborations
- Identify, evaluate, and negotiate with influencers and media partners aligned with campaign objectives.
- Use AI-based tools to assess influencer impact and audience fit.
- Lead co-branded initiatives and promotional partnerships to amplify campaign reach.
Collaborate Cross-Functionally
- Partner with Sales, Content, and Creative teams to align messaging and execution.
- Coordinate closely with B2B/B2C stakeholders to support pipeline acceleration and revenue goals.
Enhance Workflow & Marketing Ops
- Streamline execution using AI-enhanced platforms (Identify process gaps and apply no-code automation tools to improve campaign velocity and team efficiency).
- Stay current on the latest AI marketing trends and integrate new tools and capabilities into the team stack.
Qualifications & Skills
Must-Have
- 5+ years of marketing experience with a focus on driving demand generation through multi-channel campaigns (email, influencers, media, content).
- Experience in B2B and B2C tech or communications industries.
- Proven success executing Account-Based Marketing strategies .
- Hands-on experience with AI-enabled marketing tools (e.g., personalization, predictive scoring, automation) as well as generative AI tools for optimization.
- Strong analytical skills with fluency in Google Analytics, HubSpot, Tableau , and CRM tools.
- Comfortable with marketing automation platforms and no-code workflow tools .
- Project-management excellence ; comfortable juggling multiple concurrent launches.
- Collaborative, structured, and effective at managing cross-functional teams and partners.
Nice-to-Have
- Familiarity with HTML , email design, and creative tools like Adobe Creative Suite.
- Exposure to eCommerce analytics , including Amazon reporting platforms.
- Demonstrated ability to localise campaigns across multiple languages (e.g., English, French) and regions.
- Exposure to outdoor recreation channels.
What Success Looks Like
- Measurable growth in engagement, conversions, and qualified leads driven by integrated, intelligent campaigns.
- Clear use of AI/automation to reduce manual lift, improve campaign velocity, and increase personalization at scale.
- Improved customer retention and expansion by executing campaigns that deepen loyalty, lift renewal rates and surface upsell opportunities
- Effective collaboration with Sales, Content, and Growth teams to drive aligned messaging and pipeline contribution.
- A data-first mindset across planning, execution, and iteration—where campaign decisions are backed by insight, not assumption.
What We Offer
- Base Pay Range: $95,000 - $115,000 annually, aligned with experience.
- Performance Bonuses: Earn personal bonuses and company rewards for delivering great results.
- Flexible Work: A hybrid model (3 days/week in office) that balances collaboration and lifestyle flexibility.
- Comprehensive Benefits: Health, dental, and flexible spending accounts tailored to your needs.
- Paid Time Off: Vacation and sick days to help you rest, recharge, and stay well.
- Learning & Development: A continuous learning environment that encourages experimentation and includes access to a professional development budget.
- Inclusive Culture: A values-driven, collaborative, and supportive workplace.
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Marketing Manager
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Job Description
Medison offers hope to patients suffering from rare and severe diseases, by forming partnerships with emerging biotech companies to accelerate access to highly innovative therapies in international markets.
As the creator and leader of the global partnership category in the pharma industry, we strive to be Always Ahead and work relentlessly to bring therapy to patients in need, no matter where they live.
Our values are at the core of every action we take, and we are committed to going above and beyond for the benefit of the patients we serve.
We are a dynamic, fast-paced company, operating in over 30 countries on 5 continents. We are looking for out-of-the-box thinkers, people who are passionate, caring, agile and adaptive, to join us on our mission. If you are looking to make a difference in people's lives, we invite you to join us!
In this position as the Marketing Manager for our Hematology / Oncology Business Unit, you will develop and implement strategic business and marketing plans for the Oncology product portfolio in collaboration with cross-functional partners and the Business Unit Director.
You will be someone who is comfortable to attend the office 3 days a week and who thrives in an environment of rapid change, having strong communication skills to work effectively within cross-functional teams, and have a problem-solving, analytical skills and patient-centric mindset.
Responsibilities:
· Lead the cross-functional therapeutic area team to support implementation of Canadian brand strategy for all products in the Oncology portfolio in collaboration with the Business Unit Director.
· Support the development of cross-functional tactical plans and ensure execution of marketing tactics by initiating and leading projects to support products at various stages of their life cycle, including launch.
· Stay up to date with the latest digital marketing trends and oversee the development of digital marketing campaigns including on-line advertising and email marketing.
· Establish and execute short and long-term business goals for products which align strategically with partner manufacturers’ visions.
· Generate and consolidate key insights across stakeholders through advisory boards, consultancy meetings, market research, etc.
· Engage with key HCPs for oncology to understand academic and community challenges and opportunities and develop advocates.
· Support the sales team with training on brand strategy, product messaging and materials.
· Manage agency partners to ensure on budget and timely deliverables.
· Collaborate with Medison’s medical and regulatory review committee to ensure compliance with all company SOPs including those related to the approval of materials for external use with customers.
· Responsible for reporting adverse events to the third-party PV service provider in a timely manner.
· Flexible to changing priorities in a fast-moving environment.
· Passion for improving patient outcomes and making a difference in oncology care.
· Be willing and able to travel (nationally and internationally); Travel could be up to 25% of time.
· Attend local, regional, and national meetings as required.
· Evening and weekend work will be occasionally required.
· Perform required administrative duties including expense and marketing reports.
· Work within the regulatory and legal compliance guidelines.
Internal Interface : Marketing, Compliance, Legal, Medical, Quality, Regulatory, Market Access, Operations, Medison International
External Interface : HCPs, PSP, Manufacturer partners, Vendors
Requirements:
Education, Credentials & Work Experience
· Minimum: Bachelor's degree: preference for Science, HealthCare, or Business
· Commercial experience in healthcare / biopharmaceuticals which includes:
o Minimum of 4 years of experience in biopharmaceutical marketing, experience in Canadian pharmaceutical market is required.
o Minimum of 2 years of experience in biopharmaceutical sales with a focus on specialty products and institutional sales
· Oncology experience strongly preferred
Qualifications & Competencies:
· Strong leadership and ability to influence without authority across functional stakeholders to set direction, align work efforts and ensure execution.
· Ability to work collaboratively with multiple cross-functional stakeholders to align work efforts and ensure execution.
· Leads by example and demonstrates high level of partnership and collaboration with partners and external counterparts.
· Ability to work independently to execute against approved plans under tight timelines.
· Strong written and verbal communication skills, presentation delivery, and interpersonal skills to be effective in a team environment.
· Demonstrated persuasive, solution-oriented approach to articulate value propositions and negotiate commitment.
· Experience developing digital programs and solutions.
· Understanding of hematology / oncology treatment landscape.
· Possess excellent scientific acumen and knowledge of product development, regulatory, market access, clinical, and medical affairs.
· Demonstrated ability to identify opportunities to achieve superior results.
· Knowledge of Canadian marketplace regulations and industry promotional policy.
· A solid compliance mindset and demonstrated integrity on the job.
· Understanding of local managed markets (public and private) and institutional/hospital environments.
· Be computer literate including ability to use MS Office and Veeva.
· French language is an asset.
Marketing Manager
Posted today
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Job Description
Reporting to the Director of Brand Marketing, the Manager, Marketing Strategy is a critical strategic business partner. This role plays a lead part in shaping our brand go-to-market strategy, keeping the organization honest on performance within the context of our campaigns and market, and continuously asking "so what?" to connect business performance indicators to actionable strategies.
The incumbent will serve as the architect of briefs that set the tone for creative excellence, a champion of competitive and market intelligence, and a steward of strategic partnerships. They will also build structured business cases to evaluate new opportunities and guide decision-making.
The ideal candidate will be an excellent multitasker and thrives in a fast-paced environment. You must have an infectious enthusiasm for the customer and of course sleep! You must also be an excellent leader and communicator, as this role will intersect multiple functions and team members.
In this role you will:
- Develop, write, and refine campaign briefs; ensure inputs are gathered from across the organization (e.g., Dormez-vous, category-specific marketing).
- Facilitate alignment across cross-functional partners on strategy and campaign objectives.
- Guide initial creative concept evaluation to confirm work is on-brief and strategically sound.
- Support the Director in the Annual Business Planning cycle, providing competitive and consumer insights.
- Build and present business cases for new marketing opportunities, partnerships, and strategic initiatives.
- Evaluate opportunities against financial impact, brand equity implications, and opportunity cost.
- Conduct scenario planning to inform prioritization and investment decisions.
- Develop strategic decks, scenario options, and inputs for ad-hoc Business Reviews.
- Synthesize complex information into clear, compelling recommendations that enable senior leadership decision-making.
- Identify, evaluate, and manage marketing partnerships.
- Establish scorecards and structured evaluation criteria for partnership performance and renewals.
- Partner closely with the Marketing Insights & Analytics Manager to ensure measurement plans are in place.
- Co-lead campaign readouts, ensuring clear "so what" recommendations and test-and-learn agendas.
- Monitor market movements, competitor activity, and broader consumer/cultural trends across Sleep Country Inc.
Qualifications and experience we like to see:
- Post-secondary education required. A degree in Business Administration, Marketing, or related discipline preferred
- 3-5 years of experience in marketing strategy, brand planning, or related fields.
- Proven ability to lead the development of campaign briefs and strategy documents.
- Experience building business cases and evaluating opportunities across consumer, brand and financial brand lenses.
- Strong storytelling, communication, and facilitation skills.
- Demonstrated ability to connect multiple data points into a clear strategic narrative.
- Ability to apply structured and creative problem-solving to ambiguous business challenges.
- Able to balance analytical insights with consumer empathy and brand intuition.
- Adept at building business cases that weigh trade-offs and guide prioritization of resources.
- Project management skills; highly organized, detail-oriented, and proactive.
- Comfort working in ambiguity; able to quickly respond, prioritize, and influence direction.
- Advanced PowerPoint and Excel skills.
Why members of our Corporate team love working at Sleep Country Canada/Dormez-vous?:
- This is not a job but a CAREER with opportunities for growth and advancement
- Diverse and inclusive work environment
- We will invest in you and provide extensive training, mentoring and continuous development
- Access to training and development platforms
- Full medical, dental benefits and a Deferred Profit Sharing Program
- Annual Wellness Credit of up to $250.00 for any products/services that improve your health and well-being, i.e., health assessments, nutrition counselling, hiking shoes, a yoga outfit or fitness equipment!
- Associate Discount Program where you will be able to enjoy some of the world's best sleep products
- Maternity/Parental leave top up benefits
- Tuition Reimbursement Program that covers professional AND personal development
- Long service awards, celebrations and other social events
- Associate Referral Program
- Paid day off to volunteer at your local charity of choice
- Recognized as one of Canada's Most Admired Corporate Cultures in 2023 by Waterstone Human Capital
Commitment to Equity, Diversity, Inclusion & Belonging (EDI&B)
At SCC/DV, we are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.
At Sleep Country Canada/Dormez-vous? (SCC/DV), we are inspired every day through our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier and happier lives, helping everyone achieve better tomorrows through better tonight's.
Guided by our values - We CARE About People; We WIN Together; We DREAM Big and We DELIVER with Excellence - we are building on our 30-year foundation of taking care of each other and our customers' sleep needs, with passion and commitment to be the best that we can be. We invest in our sleep ecosystem, innovative products, world-class customer experience, our communities and diverse best-in-class team to be Canada's leading sleep partner.
We're looking for someone to join our exceptional team as we continue to advance the future of sleep wellness.
Marketing Manager
Posted today
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Job Description
Job Description
Reporting to the Director of Brand Marketing, the Manager, Marketing Strategy is a critical strategic business partner. This role plays a lead part in shaping our brand go-to-market strategy, keeping the organization honest on performance within the context of our campaigns and market, and continuously asking "so what?" to connect business performance indicators to actionable strategies.
The incumbent will serve as the architect of briefs that set the tone for creative excellence, a champion of competitive and market intelligence, and a steward of strategic partnerships. They will also build structured business cases to evaluate new opportunities and guide decision-making.
The ideal candidate will be an excellent multitasker and thrives in a fast-paced environment. You must have an infectious enthusiasm for the customer and of course sleep! You must also be an excellent leader and communicator, as this role will intersect multiple functions and team members.
In this role you will:
- Develop, write, and refine campaign briefs; ensure inputs are gathered from across the organization (e.g., Dormez-vous, category-specific marketing).
- Facilitate alignment across cross-functional partners on strategy and campaign objectives.
- Guide initial creative concept evaluation to confirm work is on-brief and strategically sound.
- Support the Director in the Annual Business Planning cycle, providing competitive and consumer insights.
- Build and present business cases for new marketing opportunities, partnerships, and strategic initiatives.
- Evaluate opportunities against financial impact, brand equity implications, and opportunity cost.
- Conduct scenario planning to inform prioritization and investment decisions.
- Develop strategic decks, scenario options, and inputs for ad-hoc Business Reviews.
- Synthesize complex information into clear, compelling recommendations that enable senior leadership decision-making.
- Identify, evaluate, and manage marketing partnerships.
- Establish scorecards and structured evaluation criteria for partnership performance and renewals.
- Partner closely with the Marketing Insights & Analytics Manager to ensure measurement plans are in place.
- Co-lead campaign readouts, ensuring clear "so what" recommendations and test-and-learn agendas.
- Monitor market movements, competitor activity, and broader consumer/cultural trends across Sleep Country Inc.
Qualifications and experience we like to see:
- Post-secondary education required. A degree in Business Administration, Marketing, or related discipline preferred
- 3-5 years of experience in marketing strategy, brand planning, or related fields.
- Proven ability to lead the development of campaign briefs and strategy documents.
- Experience building business cases and evaluating opportunities across consumer, brand and financial brand lenses.
- Strong storytelling, communication, and facilitation skills.
- Demonstrated ability to connect multiple data points into a clear strategic narrative.
- Ability to apply structured and creative problem-solving to ambiguous business challenges.
- Able to balance analytical insights with consumer empathy and brand intuition.
- Adept at building business cases that weigh trade-offs and guide prioritization of resources.
- Project management skills; highly organized, detail-oriented, and proactive.
- Comfort working in ambiguity; able to quickly respond, prioritize, and influence direction.
- Advanced PowerPoint and Excel skills.
Why members of our Corporate team love working at Sleep Country Canada/Dormez-vous?:
- This is not a job but a CAREER with opportunities for growth and advancement
- Diverse and inclusive work environment
- We will invest in you and provide extensive training, mentoring and continuous development
- Access to training and development platforms
- Full medical, dental benefits and a Deferred Profit Sharing Program
- Annual Wellness Credit of up to $250.00 for any products/services that improve your health and well-being, i.e., health assessments, nutrition counselling, hiking shoes, a yoga outfit or fitness equipment!
- Associate Discount Program where you will be able to enjoy some of the world's best sleep products
- Maternity/Parental leave top up benefits
- Tuition Reimbursement Program that covers professional AND personal development
- Long service awards, celebrations and other social events
- Associate Referral Program
- Paid day off to volunteer at your local charity of choice
- Recognized as one of Canada's Most Admired Corporate Cultures in 2023 by Waterstone Human Capital
Commitment to Equity, Diversity, Inclusion & Belonging (EDI&B)
At SCC/DV, we are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.
At Sleep Country Canada/Dormez-vous? (SCC/DV), we are inspired every day through our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier and happier lives, helping everyone achieve better tomorrows through better tonight's.
Guided by our values - We CARE About People; We WIN Together; We DREAM Big and We DELIVER with Excellence - we are building on our 30-year foundation of taking care of each other and our customers' sleep needs, with passion and commitment to be the best that we can be. We invest in our sleep ecosystem, innovative products, world-class customer experience, our communities and diverse best-in-class team to be Canada's leading sleep partner.
We're looking for someone to join our exceptional team as we continue to advance the future of sleep wellness.