195 Marketing Operations jobs in Canada

Job Description

Salary:

Ready to lead transformative marketing at the forefront of AI innovation? As Amiis Director of Marketing Operations, you will deftly merge powerful storytelling with precise performance marketing. Your confident leadership will inspire our incredible in-house marketing and communications team. This is more than a roleits a mission to help fuel Canadas economy through AI literacy and commercialization, while driving awareness of Amiis role as a global AI leader.

- Marlene McNaughton, Chief Revenue Officer

About the Role

Reporting to the Chief Revenue Officer (CRO), the Director of Marketing Operations leads the development and execution of product and brand marketing strategies, ensuring alignment with organizational goals. This position collaborates with the CRO to establish frameworks, strategies, and diverse plans that drive the Marketing & Communications teams success. In addition to overseeing marketing operations, the Director of Marketing Operations plays a hands-on role in executing key marketing tactics, ensuring seamless delivery across all initiatives. The position is key to optimizing processes, managing resources, and ensuring the team's accountability in achieving high-impact results.

The position focuses on achieving excellence in three main accountabilities:

• Marketing Operations & Execution: Supports the strategic planning and leads the execution of all marketing operations, ensuring the efficient management of product marketing, brand initiatives, automation tools, and cross-functional collaboration to drive results and optimize performance.
• Marketing Expertise: Serve as a trusted advisor and expert in marketing, providing strategic guidance for the Marketing and Communications team.
• People Leadership: Foster team development, while strategically managing structure, performance and standards.

Required Skills / Expertise

Key Responsibilities:

Marketing Operations & Execution

• Develops, owns, and executes marketing operations, product marketing, and brand management strategies that align with organizational goals
• Leads and optimizes marketing automation processes to drive efficient, data-driven campaigns, ensuring CRM data accuracy, seamless execution of automated workflows, and strategic adoption of new marketing technologies
• Understands and manages data flows between MarTech tools and the broader organization
• Develops and deploys customer journeys and campaigns at all lifecycle stages, ensuring tailored messaging and engagement strategies
• Proactively communicates insights and results from marketing initiatives to internal stakeholders, fostering transparency and data-driven decision-making
• Works collaboratively with cross-functional teams to derive insights that support business growth and management
• Documents and creates roadmaps for marketing automation standard operating procedures, current and future testing and experimentation, and insights on campaigns, journeys, and promotions
• Delegates tasks effectively to team members of the Marketing & Communications team, ensuring accountability and high-quality execution of marketing initiatives

Marketing Expertise

• Offers expert advice on marketing strategies, helping the Marketing & Communications team align their efforts with organizational goals
• Analyzes market trends, competitive landscapes, and client insights to inform product positioning and marketing strategies
• Establishes and shares best practices in marketing, ensuring the team is equipped with the latest industry standards and methodologies
• Collaborates with cross-functional teams to develop and execute go-to-market strategies for new product launches
• Assesses the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement
• Organizes and leads workshops or training sessions on marketing concepts, tools, and techniques for the Marketing & Communications team
• Works with the content team to develop marketing materials that effectively communicate product value propositions and key messages
• Builds strong relationships with internal stakeholders, ensuring alignment and support for marketing initiatives
• Stays informed about industry trends, innovations, and best practices in product marketing, sharing insights with the team to maintain a competitive edge

People Leadership

• Acts as a functional supervisor for all assigned headcount, reviewing and revising their work while managing approvals
• Fosters a creative environment where learning is constant, collaboration is key, ideas are heard and mistakes are lessons and not failures
• Mentors, coaches and guides team members to reach their full potential and professional development goals
• Encourages and maintains a problem-solving approach to work while acting as a coach and collaborator
  
• Functions as the definitive point of escalation for addressing challenges and facilitating the resolution of problems
• Conducts performance reviews for direct reports and quarterly OKR planning sessions

Qualifications:

• Post Secondary Degree in Marketing, Public Relations, Journalism, or related field
• 10+ years experience in progressively responsible marketing positions, 5+ years in a leadership capacity
• 3+ years of budgeting processes and data management experience
• Proven experience working with a variety of MarTech tools including a CRM (Hubspot preferred), e-commerce, email marketing, and marketing automation
• Demonstrable experience in discovering and executing within multiple communications channels to drive business metrics and growth
• Proficient knowledge of marketing best practices
• Experience working within a technology-focused organization (nice to have)

Knowledge, Skills and Abilities (KSA):

• Successfully manages multiple competing priorities in a fast-paced environment
• Works independently and makes informed decisions through a collaborative lens
• Demonstrates strong interpersonal communication skills, both verbal and written
• Establishes credibility while influencing team members to achieve common goals
• Identifies the needs of stakeholders and creates/drives new solutions
• Skilled in identifying knowledge gaps and prioritizing learning effectively
• Leads with resilience, maintaining team performance through challenges and change
  
  

What you'll love about us

• A professional yet casual work environment that encourages the growth and development of your skills
• Participate in professional development activities
• Gain access to the Amii community and events
• A chance to learn from amazing teammates who support one another to succeed
• Competitive compensation, including paid time off and flexible health benefits
• A modern office located in downtown Edmonton, Alberta

About Amii

One of Canadas three main institutes for artificial intelligence (AI) and machine learning, our world-renowned researchers drive fundamental and applied research at the University of Alberta (and other academic institutions), training some of the worlds top scientific talent. Our cross-functional teams work collaboratively with Alberta-based businesses and organizations to build AI capacity and translate scientific advancement into industry adoption and economic impact.

How to Apply

If this sounds like the opportunity you've been waiting for, please dont wait for the closing August 27, 2025 to apply - were excited to add a new member to the Amii team for this role, and the posting may come down sooner than the closing date if we find the right candidate before the posting closes! When sending your application, please send your resume and cover letter indicating why you think you'd be a fit for Amii. In your cover letter, please include one professional accomplishment you are most proud of and why.

Applicants must be legally eligible to work in Canada at the time of application.

Amii is an equal opportunity employer and values a diverse workforce. We encourage applications from all qualified individuals without regard to ethnicity, religion, gender identity, sexual orientation, age or disability. Accommodations for disability-related needs throughout the recruitment and selection process are available upon request. Any information provided by you for accommodations will be kept confidential and wont be used in the selection process.

Job Description

Salary:

About Us:

Euna Solutions is a leading public sector SaaS provider focusedon delivering innovative solutions that empower public servants tothrive in an ever-evolving digital landscape. Our dynamic team values creativity, collaboration, and the ability to think outside the box. Join us and play a critical role in shaping how we communicate our brand and products to the world.

Job Title:
Marketing Operations Specialist

Job Summary:
Join our dynamic Marketing team as a Marketing Program Operations Specialist and drive the execution of high-impact campaigns that fuel lead generation and customer engagement! In this role, youll
leverage tools like Pardot, LeanData, HubSpot, HTML/CSS, and WordPress to build and optimize email campaigns, landing pages, ads, and digital content. Collaborating with cross-functional teams, youll ensure seamless campaign delivery and contribute to measurable business outcomes in a fast-paced environment. Perfect for a tech-savvy marketer with
at least 3 years of experience eager to grow in marketing automation and program operations.

Key Responsibilities:

• Campaign Execution & Automation:

• Build, test, and deploy email campaigns, landing pages, and forms using Pardot to support B2B and ABM programs focused on lead generation and account engagement.

• Manage email templates, dynamic content, and audience segmentation in Pardot to deliver targeted, high-performing campaigns.

• Troubleshoot automation workflows to ensure data accuracy and campaign success.

• Lead Scoring & Routing:

• Configure and maintain
  lead scoring models in Pardot to prioritize high value leads and accounts based on engagement, fit, and intent for B2B and ABM strategies.

• Utilize LeanData to streamline lead routing, ensuring leads and accounts are accurately matched and assigned to the right sales reps in real-time, improving response times.

• Monitor and optimize lead-to-account matching processes to support ABM campaigns targeting key accounts.

• Digital Content Management:

• Update and maintain campaign-specific web forms, landing pages, and integrations using WordPress, aligning with B2B and ABM program goals and brand standards.

• Apply HTML and CSS to customize emails, landing pages, and web assets for optimal design, functionality, and responsiveness across devices.

• Program Operations Support:

• Coordinate with content, design, and sales teams to execute multi-channel marketing programs (email, web, social) on time and within scope.

• Support tracking and reporting on campaign performance metrics (e.g., open rates, click-through rates, conversions) to optimize programs.

• Import and manage lead uploads in Pardot and Excel, ensuring data accuracy and proper formatting for B2B and ABM campaign segmentation.

• Maintain accurate program and lead data in Pardot and Salesforce, ensuring campaign attribution and performance reporting.
  

Qualifications:

• Education & Experience:

• Bachelor's degree in marketing, Communications, or related field.

• +3 years of experience in marketing, campaign execution, or program operations, ideally in a B2B or ABM environment.

• Technical Skills:

• Proficiency in Pardot (Salesforce Marketing Cloud Account Engagement) for campaign setup, automation, and lead scoring.

• Experience with LeanData for lead routing, account matching, and ABM orchestration.

• Strong knowledge of HTML and CSS for customizing emails, landing pages, and web content.

• Hands-on experience with WordPress managing campaign-related web content and plugins.

• Familiarity with Salesforce Sales Cloud, ABM tools (e.g., 6sense), Ad Platforms (e.g., LinkedIn Ads)
  or analytics platforms (e.g., Google Analytics) is a plus.

• Soft Skills:

• Excellent organizational skills and attention to detail to manage multiple campaigns and deadlines.

• Strong communication and teamwork skills to collaborate with cross-functional teams.

• Analytical mindset to assess campaign performance and suggest improvements.

• Proactive and eager to learn in a fast-paced environment.

Preferred Qualifications:

• Pardot Specialist or similar certification.

• Experience operationalizing marketing campaigns using email marketing best practices.

• Intermediate skills in Excel are preferred for data manipulation, including pivot tables, VLOOKUP, and formulas.

Location: This role is hybrid 3 days/week in our Oakville, ON office.

What It's Like to Work at Euna Solutions

At Euna Solutions, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunity for professional growth and advancement.

Here are some of theperksthat Euna employees enjoy:

Competitive wages
Wepaycompetitive wages and salaries, and we only expect an honest 40-hour week for it.

Wellness days
Whats better than a long weekend? An extra-long weekend!Twice a year, Euna employees enjoy an extra day on top of the long weekend! An extra day to decompress and spend time doing the things you love.

Community Engagement Committee
At Euna, we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through time,giftsand skills.

Flexible work day
Weunderstandthat what a workday looks like differs by employee and the role requirements. Through our interview processwellwork with you to ensureitsa fitfor you and the specific roleyoureinterested in.

Benefits
Askus for a copy of our health and dental benefits!

Culture committee
Celebrateatevery occasion with the culture team! They make sure that our teams culture is bustling with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.

About Euna Solutions

Euna Solutions is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than3,400organizations across North America in building trust, enabling transparency, and driving community impact. Recognized on Government Technologys GovTech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions. To learn more, visit

Please visit our website: check out our LinkedIn Pages

We believe in embracing new perspectives andoptimizingimpact. If you have relatable experience and relevant transferrable skills but feel you may be missing a few of the requirements, we encourage you to apply! We recognize that people have unique career journeys and ifyou'reexcited about this role and know you can bring something great to the team, then we want to hear from you. Please know Euna Solutions is committed toprovidinga comfortable and accessible interview process for every candidate. If there are anyaccommodationsour team can make throughout our hiring process (big or small), please let us know.

For any inquiries or requestsregardingaccessibility at Euna Solutions, please email or call our officeat1. . Upon request,appropriate accessibleformats or arrangements will beprovidedas soon aspracticable.

Job Description

Company Description

At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.

Sectigo is a leading provider of digital identity and cybersecurity solutions, offering a comprehensive suite of products to protect online transactions and communications. Our mission is to secure the digital landscape for enterprises worldwide.

“When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.”

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - S upport, E xcellence, C ommunication, T eamwork, I ntegrity, G rowth and O penness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

We are looking for a Marketing Operations Manager to join our growing global team at Sectigo.

The Marketing Operations Manager takes ownership of our global marketing systems, processes, and performance infrastructure. This role is critical to scaling the impact of our marketing and ecommerce teams, driving operational excellence, and enabling data-driven decision-making.

This individual contributor role will report into the Revenue Operations organization and partner closely with Marketing, Sales, and Rev Ops peers across the globe, reporting to our Ottawa, Ontario office in a hybrid work environment (3 days in office).  

Here are the core functions, responsibilities, and expectations for this role: 

Marketing Technology & Campaign Operations

• Own day-to-day operations within HubSpot, including workflows, campaign setups, and system hygiene
• Manage and optimize the marketing tech stack, with a strong emphasis on HubSpot, Salesloft, and Salesforce
• Lead the setup and execution of email campaigns, nurture tracks, and automation workflows
• Monitor system performance and proactively resolve issues like sync errors and lead assignment failures
• Oversee lead scoring models and ensure appropriate routing of leads, accounts, and intent signals

Performance Reporting & Optimization

• Deliver campaign and funnel performance reporting to marketing and ecommerce stakeholders
• Identify insights from data and recommend operational improvements
• Collaborate on attribution modeling and contribute to measurement strategies for pipeline and revenue impact

Governance, Compliance, and Security

• Ensure GDPR compliance and support data subject requests
• Partner with IT and security teams to maintain secure and compliant systems
• Regularly manage user permissions and access across tools
• Review and maintain integration integrity, including updates to private keys and APIs

Cross-functional Collaboration

• Serve as the primary point of contact for marketing operations across marketing and ecommerce teams
• Collaborate with sales, sales operations, and RevOps stakeholders to ensure seamless GTM execution
• Support the continuous improvement of processes that impact marketing’s effectiveness and alignment with sales

Other duties as assigned and related to the nature of this role and company initiatives.

Education:

• Bachelor’s degree in Marketing or Communications and/or equivalent work experience is strongly preferred.

Experience:

• Minimum of 3+ years of experience in marketing operations, preferably in a B2B SaaS or ecommerce environment. 5+ years of expereince in strongly preferred along with relevant industry experience. 
• Deep hands-on expertise with HubSpot is essential (minimum of 2 years).
• Strong working knowledge of Salesforce CRM and Salesloft.
• Experience managing lead scoring, campaign execution, and marketing-to-sales handoff processes.
• Ability to thrive in a fast-paced, global team environment and manage multiple projects with autonomy.

Ideal Candidate Profiles, Talents, and Desired Qualifications:

• Familiarity with intent data platforms, customer data platforms (CDPs), and analytics tools.
• Strong communication, problem-solving, and cross-functional collaboration skills.
• Demonstrated ability to streamline complex systems and drive process improvements.
• Operate well in a fast-paced, dynamic environment without requiring significant supervision. Can think creatively and independently to resolve conflict as well as solve problems. 

Global team. Global reach. Global impact.

At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work – and our team members – reflect the positive outcomes we deliver to our customers every day.  

Job Description

Company Description

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.  

The Senior Manager - Marketing Operations is an integral team member working closely with our marketing team to ensure a high-performing marketing operations function. This role will oversee our Marketing Tech Stack, ensure technical execution of marketing programs, and improve lead generation processes with our Marketing Automation Platform and CRM. This position requires in-depth knowledge of B2B lead management operations and a strong analytical background. In addition, this role is vital in sustaining and evolving our marketing operations team under the leadership of our VP Marketing.  

Job Responsibilities

• Manage all aspects of HubSpot including systems administration, creation of marketing assets including but not limited to emails, landing pages, forms, and workflows, and act as the technical point of contact. 
• Drive marketing performance reporting and conduct in-depth ROI analyses that are used by Marketing Leadership; providing high-level insights into data trends throughout time and recommends actionable measures. 
• Enhance our marketing reporting suite and related tools and processes to help increase KPI visibility and measurement.  
• Manage marketing operations initiatives and drive process enhancements all focused on improving lead follow-up and marketing attribution. 
• Oversee the continuous hygeine of marketing lead data using Salesforce and HubSpot, and identify operational improvements by running various data analysis projects on our marketing lead funnel (leads, MQLs, SALs, SQLs, Wins) . 
• Proactively recommend optimizations to our marketing lead flow and operations with the ability to execute them, and relay outcomes to the greater marketing team.   
• Manage direct report(s), driving individual performance, career growth, and providing ongoing mentorship and development support. 
• Lead the HubSpot website chat operations working closely with Sales Development Team on ensuring quick response times and proper handling of all chat visitors and conversations. 
• Flawlessly execute technical work in our marketing operations stack with tools including but not limited to: HubSpot, Salesforce, Sendoso, Dreamdata, Monday.com, and more. 

• High level of positive energy, drive, enthusiasm and commitment; must be a self-starter and enjoy working in a fast-paced and collaborative environment.  
• Demonstrate the ability to propose detailed project plans involving project scope, timelines, deliverables and then finalize project plan with the VP and Directors.  
• Extremely high level of organization, attention to detail, and project management skills, with a proven ability to multitask and manage multiple projects of varying complexities simultaneously.  
• Proactively seeks learning opportunities, adapts to change and evolution, and processes new information quickly.   
• Provide clear communication with internal stakeholders, acting with urgency and able to appropriately scope timeframes and effort for marketing operation requests and tickets.  
• Ability to work cross-functionally and collaborate with the Sales team and the rest of the Marketing team.   
• Regularly demonstrates effective communication in meetings and in writing, across teams and seniority levels, and is welcoming of constructive feedback to further improve their abilities.  
• Train members across marketing and sales on the lead management processes, tools & technology, lead SLAs, and marketing campaign attribution.  
• Strong analytical background with the ability to translate data into actionable takeaways.       

Education and Experience

• Bachelor’s degree preferred.    
• Minimum of 6-10 years of experience in marketing operations, data analysis, and marketing program management.   
• Experience working with Salesforce CRM is a must.  
• Experience with tools including HubSpot, Marketo, Eloqua or similar marketing automation solutions. Certified Hubspot Marketing Software is preferred.  
• Knowledge of integrations and connectors for marketing tools.  
• Knowledge of various B2B marketing software such as Goldcast, On24, Wistia, LinkedIn, Google Ads, Microsoft Ads, Demandbase, or similar.  
• Experience working with marketing attribution model solutions like Full Circle, Bizible, Dreamdata or similar is desired. 

Travel Requirements  

• Travel for this position may include quarterly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities.    

Supervisory responsibilities 

• This position will manage a team of individual contributors.   

Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024! 

• We’re the best at what we do.  We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers. 
• We have an amazing culture driven by great people.  Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.  
• We take care of our employees.  We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities. 

All your information will be kept confidential according to EEO guidelines. 

Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.