96 Marketing Strategies jobs in Canada

Graphic Designer (B2B Marketing Campaigns)

Toronto, Ontario Sage

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Graphic Designer (B2B Marketing Campaigns)
Job Description:
We're building a new model in our North America region and we need your eye for design to help bring it to life.
As part of a newly formed Campaign Hub within North America's Performance Marketing (Demand Gen) team, you'll play a key role in shaping how Sage shows up visually across our B2B marketing campaigns for North America. This role isn't about starting from scratch every time - it's about taking great global creative and adapting it for a North American audience, ensuring every asset speaks clearly, consistently, and impactfully.
You'll partner with performance marketing campaign managers and copywriters to make sure your designs not only look good but also perform well.
Location: Hybrid; 3 days per week from our Toronto office.
Minimum Qualifications:
- 4 years of experience in graphic design with examples of creating B2B marketing campaign assets such as:
eBooks, whitepapers, webinar visuals, emails, direct mail, landing pages, infographics, and web banners.
- You're fluent in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tool.
- You can confidently navigate ambiguity and bring structure to a brief.
- You have a sharp eye for detail and a strong sense of visual hierarchy.
- You're known for effective communication and strong collaboration with cross-functional teams.
- You can share a portfolio that showcases relevant graphic design work for B2B marketing campaigns
Why Sage? What's In it for you?
Sage helps small to medium-sized businesses to succeed with AI-powered accounting and financial management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example have the opportunity to grow your career at a stable, global SaaS company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing-guided by our values: Human, Trust, Bold, and Simplify. We support flexible working (2 days per week from home) and encourage giving back through our Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities.
Key Responsibilities:
Key Responsibilities
- Turn ideas into visuals. Create designs that align with our business goals and brand identity, tailored to B2B audiences.
- Design and adapt. Develop illustrations, infographics, layouts, and campaign materials across digital and print.
- Version global assets. Build from existing templates and creative - adding clarity, relevance, and polish for the North American market.
- Maintain brand consistency. Uphold our visual guidelines across every asset, from color palette to typography.
- Collaborate cross-functionally. Partner with marketers, copywriters, and other stakeholders to align on goals and bring campaigns to life.
- Manage multiple projects. Prioritize deadlines and juggle competing timelines without sacrificing quality.
- Incorporate feedback. Refine and improve designs quickly and professionally.
- Stay sharp. Keep an eye on design trends and push your craft forward.
- Communicate visually. Turn complex information into clear, digestible visuals like infographics and data callouts.
- Design across formats. Create for a range of assets - email banners, eBooks, direct mail, landing pages, presentations, trade show materials, and more.
Benefits? We have plenty.
- 100% paid premiums for health, dental, and vision coverage?
- RRSP contribution match (100% up to 4%)?
- 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)?
- Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)
- 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date?
- 5 days paid yearly to volunteer (through Sage Foundation)?
- $5,250 tuition reimbursement per calendar year starting 6 months after your hire date?
- Sage Wellness Rewards Program (annual fitness reimbursement)?
- Library of on-demand career development options and ongoing training offerings?
Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$5,000 to C 95,000. In addition to base salary, employees will participate in a bonus plan (15%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.
#LI-CH1
Function:
Performance Marketing
Country:
Canada
Office Location:
Toronto
Work Place type:
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:sage.com/en-ca/company/careers/working-at-sage/
Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out
Learn more about DEI at Sage:sage.com/en-ca/company/careers/diversity-equity-and-inclusion/
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
This advertiser has chosen not to accept applicants from your region.

Brand Strategy & Communications Lead

Kitchener, British Columbia Pontosense

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Job Description

Job Description

Job Description

Salary:

Help define how the world remembers us.

Were not just building breakthrough sensing technology; were defining an entirely new category, one that is transforming how people live, stay safe, and receive care.


At Pontosense, we create cutting-edge wireless radar sensors so precise they can detect something as subtle as a heartbeat completely contact-free. Our technology is 10,000x more accurate than anything else on the market, enabling life-saving applications in smart homes, vehicles, and healthcare environments. This isnt
future-state, this is now. With manufacturing capacity of over 700,000 units per month and global partnerships in motion, were scaling rapidly. And were just getting started.

Our founders hold over 500 patents and have built companies valued at over $5 billion, powering the tech inside your iPhone, Starlink, Meta VR, and more. Now, were channeling that expertise into building a legacy brand that will define the future of AgeTech, Automotive, and Wellness Tech.


Breakthrough technology deserves a narrative thats just as compelling. Thats where you come in.


This role is about telling our story clearly, boldly, and with impact:

Our Brand Strategy & Communications Lead will build the function from scratch. Youll be responsible for our brand strategy, messaging, and voice. Shaping how Pontosense is seen, heard, and remembered across every channel. Youll work directly with our CEO, turning business priorities into clear, consistent messaging that builds trust and drives action. As the company scales, so will this role, with a clear path to build and lead your own team.


What We Need

These are the core responsibilities youll take on from day one. Your baseline for success in this role.

  • Execute our brand and communications strategy across all platforms
  • Maintain consistent, on-brand messaging across social media, our website, and internal channels
  • Craft and edit a wide range of content including press releases, company updates, and thought leadership
  • Own earned-media strategy (press, awards) as part of an end-to-end brand narrative
  • Create engaging multimedia content (webinars, videos, podcasts, email campaigns)
  • Support internal communications, from employee updates to executive messaging
  • Help plan and manage our presence at events and conferences, including booth setup and logistics
  • Monitor whats being said about us online to protect and strengthen our reputation

What Would Make Us Really Excited

These are the advanced skills and strategic contributions that will elevate your impact

  • Elevate our brand voice, tone, and positioning across all touchpoints
  • Turn cutting-edge technology into stories that stick
  • Create marketing assets that create real momentum
  • Use performance data to guide and improve future content strategies
  • Contribute to crisis communications planning and long-term reputation strategy
  • Bring a brand-as-growth mindset, viewing communications as a driver of business value, not just a support function


Youll do well if you:

  • 48 yrs in B2B frontier-techfocusing on brand, communications, or PR, with a proven ability to make an impact
  • A talent for turning complex technical ideas into clear and engaging content
  • A strategic mindset combined with hands-on execution you think big and move fast
  • Exceptional skills in writing, storytelling, and content creation across formats and platforms
  • The ability to manage multiple projects, priorities, and collaborators while consistently delivering on time
  • A strong background in media relations, from crafting compelling pitches to securing meaningful coverage
  • Confidence using tools like Canva, Figma, or similar to support visual storytelling
  • A data-informed approach, using performance insights to refine and strengthen your work
  • The ability to thrive in fast-paced, high-growth environments you are proactive, resourceful, and always looking to raise the bar


I ts not you, its us you wont fit in if you:

  • Prefer to stick to strategy and avoid the hands-on work
  • Wait for direction instead of taking initiative
  • View branding as surface-level rather than a strategic business function

We believe everyone is capable. Finding the right fit between the company, the role, and the culture is key to your happiness and success.


Who youll work with:

Youll work directly with our CEO, Alex, turning big ideas into clear, powerful messages. This is your chance to fast-track your growth and step confidently into a leadership role as we scale.


Company advantages:

  • Youll be the storyteller who turns technical breakthroughs into market momentum without an agency safety net.
  • Be part of a small, tight-knit team where creativity, risk-taking, and impact are encouraged.
  • Competitive salary and benefits, including comprehensive health benefits, flexible PTO, and a hybrid culture.
  • Excellent mentorship and growth opportunities within the company.


Our Commitment:

At Pontosense, we are committed to creating a workplace that is inclusive and accessible to all. We value diversity and believe that everyone deserves an equal opportunity to succeed.

If you have a disability or special need that requires accommodation during the hiring process, please let us know. We will work with you to make the necessary accommodations to ensure a fair and positive experience for all applicants.


We strive to provide accessible communication and technology for our employees and customers and always look for ways to improve. If you have any feedback or suggestions on how we can improve accessibility in our workplace, please don't hesitate to contact us.

We are proud to be an equal opportunity employer and welcome candidates from all backgrounds to apply for open positions at our company.

This advertiser has chosen not to accept applicants from your region.

Brand Strategy & Communications Lead

Toronto, Ontario Pontosense

Posted today

Job Viewed

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Job Description

Job Description

Job Description

Salary:

Help define how the world remembers us.

Were not just building breakthrough sensing technology; were defining an entirely new category, one that is transforming how people live, stay safe, and receive care.


At Pontosense, we create cutting-edge wireless radar sensors so precise they can detect something as subtle as a heartbeat completely contact-free. Our technology is 10,000x more accurate than anything else on the market, enabling life-saving applications in smart homes, vehicles, and healthcare environments. This isnt
future-state, this is now. With manufacturing capacity of over 700,000 units per month and global partnerships in motion, were scaling rapidly. And were just getting started.


Our founders hold over 500 patents and have built companies valued at over $5 billion, powering the tech inside your iPhone, Starlink, Meta VR, and more. Now, were channeling that expertise into building a legacy brand that will define the future of AgeTech, Automotive, and Wellness Tech.


Breakthrough technology deserves a narrative thats just as compelling. Thats where you come in.


This role is about telling our story clearly, boldly, and with impact:

Our Brand Strategy & Communications Leadwill build the function from scratch.
Youll be responsible for our brand strategy, messaging, and voice.
Shaping how Pontosense is seen, heard, and remembered across every channel.
Youll work directly with our CEO, turning business priorities into clear, consistent messaging that builds trust and drives action. As the company scales, so will this role, with a clear path to build and lead your own team.


What We Need

These are the core responsibilities youll take on from day one. Your baseline for success in this role.

  • Execute our brand and communications strategy across all platforms
  • Maintain consistent, on-brand messaging across social media, our website, and internal channels
  • Craft and edit a wide range of content including press releases, company updates, and thought leadership
  • Own earned-media strategy (press, awards) as part of an end-to-end brand narrative
  • Create engaging multimedia content (webinars, videos, podcasts, email campaigns)
  • Support internal communications, from employee updates to executive messaging
  • Help plan and manage our presence at events and conferences, including booth setup and logistics
  • Monitor whats being said about us online to protect and strengthen our reputation

What Would Make Us Really Excited

These are the advanced skills and strategic contributions that will elevate your impact

  • Elevate our brand voice, tone, and positioning across all touchpoints
  • Turn cutting-edge technology into stories that stick
  • Create marketing assets that create real momentum
  • Use performance data to guide and improve future content strategies
  • Contribute to crisis communications planning and long-term reputation strategy
  • Bring a brand-as-growth mindset, viewing communications as a driver of business value, not just a support function


Youll do well if you:

  • 48 yrs in B2B frontier-techfocusing on brand, communications, or PR, with a proven ability to make an impact
  • A talent for turning complex technical ideas into clear and engaging content
  • A strategic mindset combined with hands-on execution you think big and move fast
  • Exceptional skills in writing, storytelling, and content creation across formats and platforms
  • The ability to manage multiple projects, priorities, and collaborators while consistently delivering on time
  • A strong background in media relations, from crafting compelling pitches to securing meaningful coverage
  • Confidence using tools like Canva, Figma, or similar to support visual storytelling
  • A data-informed approach, using performance insights to refine and strengthen your work
  • The ability to thrive in fast-paced, high-growth environments you are proactive, resourceful, and always looking to raise the bar


I ts not you, its us you wont fit in if you:

  • Prefer to stick to strategy and avoid the hands-on work
  • Wait for direction instead of taking initiative
  • View branding as surface-level rather than a strategic business function

We believe everyone is capable. Finding the right fit between the company, the role, and the culture is key to your happiness and success.


Who youll work with:

Youll work directly with our CEO, Alex, turning big ideas into clear, powerful messages. This is your chance to fast-track your growth and step confidently into a leadership role as we scale.


Company advantages:

  • Youll be the storyteller who turns technical breakthroughs into market momentum without an agency safety net.
  • Be part of a small, tight-knit team where creativity, risk-taking, and impact are encouraged.
  • Competitive salary and benefits, including comprehensive health benefits, flexible PTO, and a hybrid culture.
  • Excellent mentorship and growth opportunities within the company.


Our Commitment:

At Pontosense, we are committed to creating a workplace that is inclusive and accessible to all. We value diversity and believe that everyone deserves an equal opportunity to succeed.

If you have a disability or special need that requires accommodation during the hiring process, please let us know. We will work with you to make the necessary accommodations to ensure a fair and positive experience for all applicants.

We strive to provide accessible communication and technology for our employees and customers and always look for ways to improve. If you have any feedback or suggestions on how we can improve accessibility in our workplace, please don't hesitate to contact us.

We are proud to be an equal opportunity employer and welcome candidates from all backgrounds to apply for open positions at our company.

This advertiser has chosen not to accept applicants from your region.

Digital marketing specialist

Edmonton, Alberta FKA Inc]

Posted 1 day ago

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Job Description

Overview Languages

English

Education Experience Hybrid

Work must be completed both in person and remotely.

Benefits Health benefits Financial benefits Other benefits
This advertiser has chosen not to accept applicants from your region.

Digital marketing specialist

Edmonton, Alberta Smart Monkey Consultants]

Posted 2 days ago

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Job Description

Overview Languages

English

Education Experience On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting Responsibilities Tasks Credentials Certificates, licences, memberships, and courses  Experience and specialization Computer and technology knowledge Additional information Work conditions and physical capabilities Personal suitability Employment groups

This employer promotes equal employment opportunities for all job applicants, including those self-identifying as a member of these groups:

Support for newcomers and refugees
  • Does not require Canadian work experience
Employment groups - Help

Membership in a group is not a job requirement. All interested applicants are strongly encouraged to apply.

This employer is committed to providing all job applicants with equal employment opportunities, and promoting inclusion. If you self-identify as a member of any employment group, you are encouraged to indicate it in your application.

This advertiser has chosen not to accept applicants from your region.

Digital marketing coordinator

Edmonton, Alberta The Gear Centre]

Posted 21 days ago

Job Viewed

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Job Description

Overview Languages

English

Education Experience On site

Work must be completed at the physical location. There is no option to work remotely.

Responsibilities Tasks Experience and specialization Computer and technology knowledge Area of work experience Area of specialization Specialization/experience (business sales and services) Additional information Work conditions and physical capabilities Personal suitability Benefits Health benefits Financial benefits Other benefits
This advertiser has chosen not to accept applicants from your region.

Manager, Digital Marketing

Sun Pharmaceuticals, Inc

Posted today

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Job Description

**Job purpose**
To develop, implement, and optimize digital marketing strategies and campaigns that drive disease and brand awareness, customer engagement. These roles focus on leveraging digital channels, content management, to achieve business goals, collaborating with cross-functional teams and external partners to deliver high-impact marketing initiatives. The ultimate aim is to enhance the company's branded product digital presence, support strategic initiatives, and drive measurable business growth.
**Duties and responsibilities**
+ Develop and implement digital marketing strategies across all branded products
+ Lead the execution of digital marketing campaigns across various channels (social media, email, web, etc.).
+ Optimize digital marketing efforts to drive engagement.
+ Participate in the brand planning cycle as digital marketing expert and planner to support strategies
+ Oversee the creation and management of digital content.
+ Ensure content aligns with brand guidelines and marketing objectives.
+ Collaborate with internal teams and external partners to produce high-quality content.
+ Plan and execute multi-channel marketing campaigns.
+ Monitor and optimize campaign performance using data analytics.
+ Manage budgets and allocate resources required based on the brand/product plans
+ Develop and manage CRM strategies to enhance customer relationships.
+ Work collaboratively with cross-functional teams (e.g., sales, product, IT).
+ Lead and mentor junior team members.
+ Coordinate with external agencies and vendors.
+ Analyze digital marketing metrics and KPIs to measure campaign effectiveness.
+ Generate reports and provide insights to inform decision-making.
+ Use data to continuously improve marketing strategies and tactics
**Additional responsibility (Only applicable to customer facing roles)**
+ Report any adverse event received from customers for company products to the pharmacovigilance department / Drug Safety on the same day or within 1 business day
**Qualifications**
**Knowledge, Skills and Abilities:**
+ Experience with digital marketing tools and platforms
+ Strong understanding of digital marketing best practices and trends.
+ Excellent communication and organizational skills.
+ Ability to analyze data and derive actionable insights.
+ Proficiency in using digital marketing software and analytics tools.
+ Innovative thinker with a passion for digital marketing.
+ Strong leadership and project management abilities.
+ Collaborative team player with the ability to work in a fast-paced environment.
+ Detail-oriented and results-driven.
+ Bilingual would be an asset
**Background and Experience:**
+ Bachelors degree in Marketing, Business, Communications, or a related field with 5+ years of experience in digital marketing, with a focus on campaign management and CRM.
+ Proven track record of successful digital marketing campaigns.
**Working conditions**
+ Local Canadian office
+ Extensive use of computer.
+ Varied work schedule to meet deadlines, as required.
**Physical requirements**
+ Travel will be required up to 20%
+ Office based with Hybrid option when needed.
**Direct reports**
NA
We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.
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Digital Marketing Specialist

Toronto, Ontario ThreePDS Inc. Recruiting, Staffing, and Consulting

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Job Description

Job Description

Job Title: Bilingual Digital Communication & Marketing Specialist (Consultant/Freelancer, Part-Time, 6-Month Maternity Leave)

Location: Remote with occasional on-site meetings preferred (Toronto area)
Hours: 12 hours per week, typically split over two weekdays (e.g., Mon/Wed or Tues/Thurs, during 9–3 or 10–4 ET)
Duration: 6 months starting mid-August
Conversion Opportunity: Unlikely but possible if project volume grows

About the Role
We’re looking for an experienced freelance or consulting Digital Communication & Marketing Specialist to support a 6-month maternity leave. This role focuses on creating bilingual (English/French) marketing and employee communication assets to drive engagement with a health and wellness platform.

You’ll work closely with Sales, Account Management, and Operations teams to design clear, compelling, and creative digital materials that help employees understand and interact with platform features. Expect to work about 8–10 hours per week on design (using Adobe Creative Suite) and ~2 hours on adapting or finalizing content provided by the team.

This is an ideal opportunity for someone who wants flexible, part-time work on a small but highly creative team that values fresh ideas and strong visual storytelling.

Key Responsibilities:

  • Design digital collateral (brochures, graphics, videos) in both English and French to promote platform usage and health/wellness content

  • Work with Account Management and Implementation teams to create launch materials and ongoing communication pieces for client campaigns

  • Adapt existing templates and create new ones to meet diverse client needs

  • Collaborate with Sales on polished sales collateral

  • Use digital tools to deliver communications and measure engagement (open/click rates, etc.)

  • Offer creative ideas to make employee benefits communications more engaging and user-friendly

  • Attend occasional on-site creative meetings as needed

Qualifications:

  • ~5+ years of experience in digital marketing, design, or communications (formal education optional if experience is strong)

  • Advanced proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign)

  • Fluent in English and ideally French Canadian (strongly preferred due to bilingual deliverable requirements)

  • Demonstrated experience creating compelling, simple, and clear marketing materials for varied audiences

  • Experience adapting and customizing templates for different brands or clients

  • Comfort working independently, managing time across 12 flexible hours per week

Key Soft Skills:

  • Strong listener – able to understand needs from Sales and Account Management

  • Clear, simple communicator – translating complex ideas into accessible visuals and text

  • Creative risk-taker – willing to “push the envelope” with design, words, and overall approach to deliver a modern digital experience

Nice-to-Have:

  • Experience in digital marketing for employee engagement or wellness campaigns

  • Background in event marketing or other creative, audience-focused industries

  • Familiarity with digital platforms that deliver health/wellness or HR content

Schedule & Expectations:

  • ~12 hours per week (split over 2 days; exact days flexible)

  • Remote work encouraged with ability to attend occasional on-site creative sessions

  • Majority of team is on Eastern Time; preference for work hours between ~9 AM and 4 PM ET

Note:
This is a consultant/freelancer role for a maternity leave coverage. The team is looking for a fresh perspective—ideally someone with a marketing/creative background rather than traditional benefits communications experience.

This advertiser has chosen not to accept applicants from your region.

Digital Marketing Coordinator

Abbotsford, British Columbia Longboard Architectural Products Inc

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Job Description

Job Description

Job Description

Digital Marketing Coordinator

As the Digital Marketing Coordinator, you will be a key player in our marketing and advertising team, contributing at every stage of our campaigns. You will leverage data-driven insights to develop, expand, and optimize our digital marketing channels. Your role will focus on driving measurable growth and brand visibility through strategic online efforts, using the latest tools and tactics to maintain our competitive edge.

What We Provide:

  • A competitive salary with a base wage starting from $60,000 - $68,000 per year, plus additional profit sharing bonuses.
  • A excellent comprehensive benefits package.
  • A 4% RRSP match.
  • Professional Development Opportunities
  • The change to be a part of an amazing team

What You Will Do:

Campaign Strategy & Execution

  • Collaborate with the marketing team to formulate strategies that create lasting digital connections.
  • Launch and optimize paid campaigns on platforms like Google Ads, Facebook, LinkedIn, and others to enhance brand awareness and generate high-quality leads.
  • Stay current with online marketing trends, continuously refining and updating strategies to keep pace with digital best practices.
  • Monitor competitor activity in the digital space, making strategic recommendations to stay ahead of industry trends.
  • Manage multi-channel marketing campaigns, aligning with product launches, events, and seasonal promotions.

Content, Copywriting & SEO

  • Conduct regular SEO audits that serve both traditional search and emerging AI-powered search experiences.
  • Track and report on key metrics, and implement strategies to improve search rankings.
  • Research and execute backlink strategies, including optimizing anchor text, keyword usage, and identifying high-value linking opportunities.
  • Collaborate on content creation strategies, including landing pages, blogs, and downloadable resources.
  • Write compelling, brand-aligned marketing copy for web pages, ads, and promotional materials
  • Lead the development of blog articles and case studies that support thought leadership and demand generation.
  • Ensure written content reflects Longboard's position in the architectural and building products space.

Email Marketing

  • Develop, manage, and refine email marketing campaigns with a focus on segmentation, personalization, and performance optimization.
  • Create automated workflows and lead nurturing sequences tailored to buyer journey stages.
  • Execute A/B tests to optimize subject lines, messaging, and layouts.
  • Collaborate with sales to ensure alignment between email campaigns and lead follow-up processes.

Targeting & Segmentation

  • Build and maintain contact segments based on behavior, industry, and engagement level.
  • Use insights from CRM tools and web analytics to personalize digital touchpoints across email, ads, and content.

Performance Analysis & Reporting

  • Analyze and measure the performance of digital marketing efforts using web analytics tools to drive continuous improvement.
  • Track ROI and performance metrics across all digital campaigns, preparing detailed reports and recommending actionable improvements.
  • Recommend improvements to campaign targeting, channel mix, and creative based on performance insights.


Qualifications:

  • Strong desire to learn and grow within a fast-paced digital marketing environment.
  • Proven experience with Google Analytics, SEO tools (Ahrefs, SEMrush, Moz, etc.), and data-driven marketing techniques.
  • Proficiency in setting up and managing PPC campaigns across multiple platforms (Google Ads, Facebook/Meta, LinkedIn Ads).
  • Excellent understanding of current online marketing concepts, strategies, and best practices, including content marketing, email marketing, and social media marketing.
  • Strong analytical skills with a focus on data interpretation and the ability to translate insights into strategic recommendations.
  • Familiarity with marketing automation platforms (HubSpot, Marketo, etc.) and CRM systems.
  • Proficient in using MS Office, Google Workspace, and project management tools like Jira.
  • Outstanding verbal and written communication skills, with the ability to create engaging content and quarterly performance reports.
  • Ability to thrive in a dynamic team environment while managing multiple projects and meeting deadlines.
  • Passionate about staying updated on digital marketing trends, tools, and innovations.
  • Strong problem-solving skills and the ability to take initiative when facing challenges.
  • Familiarity with A/B testing, conversion rate optimization (CRO), and other advanced digital marketing tactics.
  • Experience with web design principles and basic HTML/CSS knowledge is a plus.
  • Bachelor’s degree in Marketing, Digital Media, or a related field, or equivalent practical experience.

This advertiser has chosen not to accept applicants from your region.

Digital Marketing Coordinator

Calgary, Alberta Wood Automotive Group

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Job Description

Job Description

The Wood Automotive Group, one of Alberta's largest automobile retailers for over 40 years, is offering an exciting opportunity for a Digital Marketing Coordinator to join our team!

The Wood team believes that its people are its greatest asset. We provide our employees with competitive salaries and careers that grow with them. As a group with 9 dealerships, a collision repair centre and an online pre-owned sales lot, we believe our success and growth is built on the drive and dedication of our people. If you’ve got what it takes to be a natural leader, trainer and coach with a proven track record in the automotive industry than this is your opportunity to join us.

About the role:

We’re looking for a motivated Digital Marketing Coordinator to join our team! You’ll work closely with the Digital Marketing Manager, gaining hands-on experience in developing and executing digital marketing campaigns across various platforms such as social media, email, and PPC. Your creativity and attention to detail will help create engaging content that resonates with our audience. You’ll also have the opportunity to analyze campaign metrics and provide valuable insights to improve our strategies. To be successful in this role, you’ll need to be organized, proactive, and familiar with digital marketing tools like Adobe Creative Suite, Google Analytics, WordPress, and social media platforms.

Responsibilities:

  • Work directly with the Digital Marketing Manager and assist in day-to-day activities and projects.
  • Support the Digital Marketing Specialists in their various campaigns and initiatives and provide vacation coverage.
  • Help manage the All Makes Collision Centre, Driverz Auto, and Cavalcade Auto websites and social media accounts. This includes creating and scheduling social media content, monitoring engagement, website maintenance and analyzing metrics to measure success.
  • Analyze and report on the effectiveness of digital marketing campaigns, including tracking KPIs such as website traffic, Google ad clicks, conversion rates etc.
  • Conduct keyword research through Google and SEMRush to optimize website content for search engines including writing weekly blog posts.
  • Assist in the development and execution of marketing events and promotions.
  • Participating in regular weekly, or as required, conference calls with the Digital Marketing department.

Qualifications:

  • Post-secondary degree/diploma in marketing, communications or a related field.
  • 2+ years of experience in digital marketing, preferable in the automotive industry.
  • Strong understanding of social media platforms, email marketing, website maintenance (preferably with WordPress), and PPC advertising.
  • Highly proficient in the Adobe Creative Suite.
  • Experience in Google Analytics, Google Ads, and other digital marketing tools.
  • Excellent written and verbal communication skills.
  • Strong analytical skills and ability to interpret data to drive decision-making.
  • Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
  • Digital video and editing skills would be considered an asset.

Requirements: Clean driver's abstract and valid AB license

Some of the rewards of joining our team:

  • Exceptional benefits package
  • Pension Plan with employer contributions – free money!
  • Employee Assistance Program including, Financial Advisory Services, Nutritional Counselling, Legal Advisory Services, Counselling Services, fitness program, and more!
  • Corporate rates at YMCA and Goodlife Fitness
  • Group social events and company perks.

Our unique culture:

Are you the kind of person who wants to make a difference in their community, and build a solid career with a growing organization? Consider joining Wood Automotive Group. For over 40 years, we have worked hard providing unparalleled customer service, competitive pricing and quality products. Committed to education and community, we are proud sponsors of many organizations such as: the SAIT Automotive Business Administration program, KidSport, the PREP program, The Salvation Army, the SSUBI ("Hope") Foundation and the Roger’s Charity Classic.

We thank all candidates for their interest. Only those selected for interviews will be contacted.

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