75 Ppc jobs in Canada

Our client is a leading tech and digital services provider operating within the iGaming industry. As part of their continuous growth we are now seeking a PPC Specialist to join their work force.

Overview

Were looking for a courageous, humble, and motivated person to be part of their growing PPC team. If you're passionate about Google Ads, always chasing the latest paid search trends, and have the data-driven skills to help them dominate the 1st page of search engines in highly competitive US and Canadian markets we want to hear from you.

Responsibilities :

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms for both desktop and mobile apps (e.g. Google Ads, Bing, ASA, UAC, YouTube)
• Conduct keyword selection and audience targeting
• Collaborate with other departments (CRM, Developers, BI, etc.)
• Monitor budgets and adjust bids to improve ROI
• Track KPIs to assess performance and identify issues
• Produce reports and dashboards for management
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple markets
• Identify and mitigate click fraud risks
• Stay up to date with SEM trends

Requirements:

• Minimum 2 years of paid search experience in the iGaming industry
• Proven experience managing PPC campaigns targeting the US and/or Canadian markets
• Experience in data analysis and reporting
• Familiarity with multiple platforms (Google Ads, Facebook, Microsoft Ads, ASA) preferred
• Proficiency with analytics tools (Google Analytics, Tableau, Power BI, etc.)
• Strong Excel skills (pivot tables, formulas, data analysis)
• Excellent communication skills
• Analytical thinking with strong math skills
• Google Ads certification preferred
• Experience with keyword research, analysis, and optimization tools
• Fluent in English + another language
• Proactive and self-motivated

Job Description

Company Overview

Pearl West is rewriting the playbook for building and scaling consumer brands. Think of us as a mini-Unilever — but leaner, faster, and built for exits. With a portfolio of six high-growth brands and a centralized shared-services model, we’re operating at over $40M in annual revenue and climbing.

We’re not your typical PE-backed DTC group. We’re a team of hands-on operators, direct-response experts, and brand-builders who thrive on turning chaos into systems. Our mission is unapologetically bold: build brands that leave lasting impressions—and exit them at their peak.

With deep roots in Amazon and a booming TikTok Shops presence, we move fast, we optimize hard, and we scale smart. If you want to run PPC like it’s your own business—with real upside and real impact—this is where you belong.

We’re hiring an Performance PPC Lead – Amazon and Google to own performance marketing across two of our highest-leverage growth channels. This is a full-time, remote position where you’ll manage and scale multi-brand ad accounts, optimize campaigns daily, and implement aggressive testing frameworks. You’ll be expected to execute strategy, build systems, and directly influence the bottom line. No fluff, no bureaucracy—just results.

• Full-funnel PPC Strategy & Execution – Drive paid media campaigns on Amazon and Google (Search, Shopping, Performance Max) across multiple brands.
• Daily Campaign Optimization – Analyze performance, shift budgets, and optimize ads based on real-time ROAS, TACOS, and contribution margin.
• Keyword & Product Targeting – Build and maintain keyword strategies and ASIN targeting structures for efficient acquisition and scale.
• Testing & Iteration Frameworks – Run rigorous A/B tests across ad creatives, copy, bidding strategies, and targeting settings.
• Cross-functional Collaboration – Work closely with Creative, Brand Managers, and Ops to align ad strategy with inventory, pricing, and product launch schedules.
• Data Analysis & Reporting – Own campaign dashboards and reporting flows. Provide actionable insights to leadership weekly.
• Tool & Tech Management – Manage Amazon Ads Console, Google Ads, bulk sheets, automation scripts, and analytics tools (e.g., Perpetua, Pacvue, Helium10, Data Studio).
• Brand-Level P&L Contribution – Drive ad spend efficiency and help achieve margin targets for each brand.
• Playbook Development – Systematize what works. Document processes, build SOPs, and mentor junior team members as we scale.
   

• Amazon TACOS: Maintain or reduce TACOS across core products by 10% within 90 days.
• Google ROAS: Sustain 4x blended ROAS or better across Google campaigns.
• New Customer Acquisition: Grow non-branded traffic by 20% QoQ.
• Ad Spend Efficiency: Optimize campaigns to reduce wasted spend by 15% monthly.
• Test Velocity: Launch and document at least 5 meaningful tests per month.
   

First 30 Days

• Audit all current campaigns across brands and identify top improvement opportunities.
• Align with brand owners and creative team on product priorities and promos.
• Get fully ramped on Amazon Ads Console, Google Ads, and internal data systems.
   

First 60 Days

• Launch full-funnel search and shopping strategies across both Amazon and Google.
• Reduce low-performing ad spend by at least 10% while maintaining volume.
• Roll out a weekly reporting system with clear insights and recommendations.
   

First 90 Days

• Hit contribution margin goals for at least 2 brands.
• Build and document the PPC playbook for scale.
• Take full ownership of Amazon and Google paid media — budget, execution, and results.
   

Must-Have Skills

• Expertise in Amazon Ads Console and Google Ads (Search, Shopping, PMax).
• Strong data analysis and performance reporting skills.
• Proven track record of optimizing campaigns to scale profitably.
• Excellent understanding of keyword and ASIN targeting strategies.
• Experience managing high-velocity ad spend ($50k+/mo) with tight margin controls.
   

Nice-to-Have Skills

• Experience using Perpetua, Pacvue, Helium10, or bulk file optimization tools.
• Background in e-commerce or direct response marketing.
• Familiarity with TikTok Shops, Meta Ads, or other channels is a plus.
   

Experience & Education

• 3+ years managing Amazon and/or Google PPC at a performance marketing level.
• Bachelor's degree in Marketing, Business, or a related field (optional but preferred).
• Prior experience in multi-brand or startup environments is highly valued.
   

Apply if you:

• Are obsessed with performance metrics and can live in ROAS dashboards.
• Thrive in high-tempo, low-politics environments.
• Have built PPC systems from scratch and scaled with data, not guesses.
• Love turning data into action and results into growth.
   

• Own and evolve our GEO (Generative Engine Optimization) strategy — maximizing brand visibility across AI search platforms like ChatGPT, Google SGE, Perplexity, and Claude.
• Optimize content and website structure for LLM discoverability, semantic depth, and AI citation relevance.
• Lead enterprise SEO programs, including keyword strategy, content clustering, internal linking, and schema enrichment.
• Guide the development of high-intent landing pages and knowledge assets based on search and AI prompt trends.
  

• Manage digital performance of the enterprise website, with a focus on conversion, accessibility, and global optimization.
• Partner with Product Marketing and Regional Marketing to localize and scale key experiences across priority regions.
• Drive experiments to improve landing page performance (speed, UX, content depth) and align to buyer needs.
  

• Lead the enterprise content strategy for organic growth — collaborating with content, product marketing, and field to define themes, formats, and distribution tactics.
• Identify gaps in topical coverage, support the creation of AI-ready content, and expand our digital footprint through thought leadership, use cases, and search-aligned narratives.
• Help establish our brand as a trusted source in the eyes of AI engines and evaluators.
  

• Define KPIs and reporting frameworks for organic performance, AI search visibility, and content engagement.
• Use tools like GA4, HubSpot, Salesforce, SEMRush, Ahrefs, and LLM-based prompt analysis to drive strategic decisions.
• Translate digital insights into actionable recommendations for GTM teams, aligning with enterprise pipeline objectives.
  

• Work cross-functionally with Product Marketing, Field, and Web to support enterprise GTM motions — including launches, narratives, and content hubs.
• Ensure our digital strategy supports pipeline goals, vertical plays, and strategic enterprise messaging across owned channels.
• Develop playbooks and feedback loops that make digital performance measurable and repeatable.
  

• Bachelor's degree in Marketing and/or with related disciplines is strongly preferred. Advanced degrees and/or certifications are recommended.
  

• Minimum of 7+ years of experience in digital marketing, ideally in B2B SaaS, cybersecurity, or infrastructure tech is required. The ideal candidate should have 7 to 12+ years of global digital marketing experience with experience partnering and supporting a global team.
  

• Proven success leading SEO, web optimization, and content performance programs.
• Strong understanding of GEO, LLM optimization, and how generative AI is reshaping buyer discovery.
• Experience with digital analytics tools like GA4, HubSpot, Salesforce, and Ahrefs.
• Deep curiosity and comfort with experimentation, structured content strategy, and signal-based marketing.
• Excellent communication and project management skills in a cross-functional, matrixed environment.
• Hard-working and resilient personality.
• A go getter who wants to grow and achieve great things.
  

Job Description

Company Description

At Techo-Bloc, we’re entrepreneurial innovators who take pride in rolling up our sleeves and making things happen. With 9 cutting-edge manufacturing facilities, 13+ distribution centers, and over 900 employees across 20+ North American locations, we’re driven by bold growth, creativity, and a commitment to excellence—all within a collaborative and inclusive work environment.

Please share a portfolio showcasing your expertise in digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention. 

Reporting to the Marketing Operations Manager, the Digital Marketing Expert will be responsible for building and executing high-performing digital marketing strategies that drive brand visibility, lead generation, customer acquisition, and revenue growth. You will lead the development and optimization of paid and organic programs across multiple channels, including SEM, SEO, email, paid social, and content marketing, while ensuring accurate tracking, reporting, and ROI analysis. 

This role requires a highly analytical marketer who is passionate about leveraging data to optimize full-funnel strategies, improve website conversion, and maximize campaign performance. You will also collaborate cross-functionally to implement tracking solutions, optimize website experiences, and stay ahead of industry trends to fuel continuous growth for Techo-Bloc. 

Digital Strategy Execution 

• Lead the development and execution of comprehensive digital marketing strategies to enhance brand awareness, lead generation, conversions and drive sales across various online channels including SEM, SEO, email marketing, paid social, and content marketing. 
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommend actionable insights to optimize campaign performance. 
• Manage digital advertising budgets, allocate resources effectively, and optimize campaign spending to maximize ROI and achieve targeted goals. 
• Audit and update Google Analytics 4 (GA4) and event tracking via Google Tag Manager (GTM) to ensure proper data collection, clean data flows, conversion tracking, accurate attribution and reporting. 
• Create and manage reports and dashboards (Looker Studio, Excel) to analyze campaign and website performance. 

SEO & Organic Growth 

• Identify and support opportunities to grow Techo-Bloc’s organic visibility and traffic. 
• In collaboration with an external agency, perform technical SEO audits and implement fixes (crawlability, indexing, schema markup, etc.). 
• Monitor organic search performance using tools like Google Search Console, SEMrush, or Ahrefs . 

Website & Conversion Optimization 

• Collaborate with the e-Commerce team to identify website optimizations that improve user experience and increase conversions. 
• Support A/B testing and landing page performance improvements. 

Cross-Functional Collaboration & Support 

• Serve as a digital subject matter expert across the organization to inform broader strategies. 
• Collaborate cross-functionally with internal teams including Sales, Creative, Events, etc. to develop integrated marketing campaigns aligned with business objectives and customer needs. 
• Collaborate on campaign briefs to define tracking, goals, and reporting benchmarks. 

• Proven track record of 5+ years of experience in digital marketing roles with a focus on data analytics, strategy development, and campaign optimization.  
• Expert level use of data analytics tools such as Google Analytics or similar platforms to track and measure digital marketing performance.  
• Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign effectiveness and ROI.  
• Bilingual: French and English (English required for U.S. operations)
• Proficiency in digital marketing platforms and tools including Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, or similar tools.  
• Demonstrated ability to foster a culture of innovation and continuous improvement. 
• Ability to build a full digital funnel strategy based on data.  
• Stay up to date on digital trends, SEO best practices, and analytics platform changes to keep Techo-Bloc ahead of the curve. 

Why work for us?

Career Growth and Recognition : At Techo-Bloc, we're career builders. Explore advancement opportunities through our well-defined career paths by department. Your success is our shared responsibility, supported by a culture that values your unique contributions.

Performance-Driven Rewards:  Experience the direct impact of your efforts with competitive performance-based bonuses. Join a passionate, driven team that collaborates seamlessly to achieve remarkable results.

Collaborative Company Culture:  Ditch the silos and join us in driving innovation and excellence together. We support and care about each other’s success! Experience a vibrant culture with 5-star ratings from most of our employees. Leave egos at the door as we engage in activities like brainstorming sessions, lively BBQs, and festive parties, fostering a strong sense of community and belonging.

Perks and Benefits:

• RRSP with employer contribution
• 24/7 telemedicine & Employee Assistance Program (EAP)
• Inhouse leadership development and coaching
• Training & Development Programs
• Flexible work arrangements
• Considerable referral bonuses
• Discounts on Techo-Bloc’s products
• Healthy snack-filled kitchens
• Techo-Bloc branded swag
• Free parking
• Employee Recognition Events
• English and French courses available as needed

Job Description

Candidates for the Digital Marketing Operations role should have a well-rounded digital marketing background, experience to organise, execute, measure, and optimize their digital marketing efforts.

This role will work alongside the marketing team to ensure all marketing efforts serve to achieve immediate and long-term business goals, and identify and execute improvements for processes, content, and lead generation.

Requirments:

• Strategic planning
• Process Optimization: Establishing workflows for content creation, campaign execution, and reporting.
• Technology Management: Selecting, implementing, and managing marketing technologies like CRM, marketing automation platforms, and analytics tools.
• Data Management: Ensuring data accuracy, accessibility, and security across all marketing systems.
• Performance Measurement: Tracking key metrics, analyzing campaign performance, and identifying areas for improvement.
• Team Collaboration: Facilitating communication and coordination among different marketing teams and stakeholders.
• Verify, edit and update content for the website, keeping the content fresh, timely, accurate and relevant.
• Monitor website content and user interaction and trouble shoot or escalate as necessary.
• Work collaboratively with our content writers, SEO experts and developers to continually improve the website user experience.
• Develop marketing campaign landing pages.
• Optimize copy and landing pages for search engine marketing.
• Manage company profile and content on social media.
• Email Marketing
• Creating and deploying surveys.
• Executing paid campaigns and social media management.

• Maintain monthly reporting for website, SEO, SEM using various digital tools such as Google Analytics, Google My Business, Google Console, SEMrush.
• Monitor website traffic and present website analytic reports monthly with recommendations to improve key performance metrics.

• Bachelor's Degree.
• 2-5 years of relevant digital marketing experience.
• Agency experience is an asset.
• Excellent communication skills - both written and verbal and the ability to collaborate with a cross functional team in a fast paced, entrepreneurial environment.
• Ability to multi-task and complete deadlines in a fast-paced, challenging environment.
• A self-starter who is able take ownership of projects and offer improvements.
• Outstanding can-do attitude with a flair for detail and organization.

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