423 Product Lead jobs in Canada
Product Marketing Lead
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We’re hiring a Product Marketing Lead to build and lead the Product Marketing function at Ask-AI.
We are looking for an analytical, creative and visionary leader to join our Marketing team, a product marketer with the ability to develop a deep understanding of our market, products, customers, and competitive landscape and translate those insights into impactful messaging, positioning and enablement programs.
Reporting to the Chief Marketing Officer, the Head of Product Marketing is responsible for informing our go-to-market strategy and working closely with Marketing, Sales, Product, and Customer success to drive business growth.
What You’ll Do
- Become an expert on our market, leading the strategy and execution of market and customer research to help inform all aspects of GTM and product strategy, including messaging and positioning, marketing campaigns, and the product roadmap
- Develop a deep understanding of our ideal customer profiles and competitive landscape in order to effectively differentiate our value proposition to prospects and customers
- Become an expert and evangelist for our product, translating how we uniquely address customer needs and pain points into compelling messaging, pitch decks, presentations, demos and collateral
- Launch new products and features that help attract new customers and drive deeper adoption, retention and upsell with existing ones
- Enable our Sales and Post-Sales teams to communicate our differentiated value proposition and impact clearly, compellingly and consistently
- Represent the company with key industry analysts, stakeholders, and customers
Who You Are
- Driven: You understand the potential of AI to transform how we work and deliver impact and are excited to join a company at the forefront of that change
- A great communicator: You are a strong writer and presenter who can impact an audience emotionally and intellectually, and understand how to adapt your approach to suit your audience
- Product-obsessed: You love discovering the nuances of products, platforms and features so you can inform the roadmap, build differentiated positioning and packaging, and launch new offerings in a way that drives excitement and adoption.
- Collaborative: You thrive in a collaborative, team-first environment, understanding how to work cross-functionally and create alignment, and knowing how to lead from the front and the back
- Analytical: You enjoy working in data-driven environments and know how to interpret data and results and turn them into insights that drive decision-making
- AI-fluent: You understand how AI models work (prompting, edge cases, accuracy, drift) and can speak confidently about them with customers.You stay ahead of AI trends and experiment with the latest tools and techniques.
- Customer-facing: You exude executive presence and can confidently represent the company with key customers, analysts, and industry experts
- A systems thinker: You understand how to create repeatable playbooks, templates and processes
- Growth-oriented: You have a growth mindset and comfort level operating in fast-moving environments
Experience We’re Looking For
- 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
- Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
- Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
- Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
- Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
- Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
- Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones
Why This Role Matters
AI is transforming how businesses operate and how people work. As an AI-native platform used by GTM and CX teams, we are at the forefront of that change. Our customers trust us to help them leverage AI to transform how their customer facing teams operate and to deliver an amazing experience to their customers. This role is critical in supporting our continued rapid growth and success, building positioning and messaging that helps us to cut through the AI hype and noise — and helping our customers understand how we can help them thrive in the AI era.
Requirements:
- 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
- Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
- Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
- Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
- Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
- Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
- Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones
Product Lead
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Salary:
About Us:
CollaborationBetterstheWorld (CBTW)is a global technology network with 3000+ employees in 35 cities around the world. Our mission is to shape the future of technology and business,leveragingcutting -edgeadvancements in software engineering, analytics, AI, and cloud services.At CBTW Americas, we provide a comprehensive suite of services to transform digital products from conception to market, including Strategy, Governance, Design, Engineering, and Growth Marketing.
Our approach is distinguished by flexible engagement models and customized delivery teams, designed to meet each client's unique needs. We excel by offering targeted services and comprehensive project governance,utilizinga strategic mix of onshore, nearshore, and offshore teams. Our distinction lies in the strategic combination of flexibility, deep industryexpertise, and a balanced mix of local and international delivery operations.
We serve a diverse array of sectors, such as Financial Services, Automotive, Media, Tech, Travel, and Retail/eCommerce, with a client list that includes Interac, Visa, CAA, Amex, and Nissan, among others.
Currently,we'reseekingaProduct Lead to join our team.As our Product Lead, you will be working within a cross-disciplinary team of Product Managers, Strategists, Engineers, Designers and our customers to build and grow market-leading products. From collaborating on defining strategy, conducting research, and analysis - you will be responsible to build and grow products using your deep expertise in consumer behaviour, business analysis and digital technology.
We know that everyone has a unique career journey and experience comes in many forms. If youre unsure you meet all of the criteria and qualifications but still think this might be the right fit, please get in touch! Wed love to meet you rather than you self-selecting out of the process.
Key Responsibilities:
- Leading the ideation & development of digital product experiences.
- Collaborating and engaging with team members across strategy, design, and engineering on digital product projects of all sizes in activities such as research, analysis, product specifications and client workshops.
- Defining and maintaining the product roadmap.
- Acting as the main point of contact for your product and accountable for its timely and successful delivery.
- Setting product specifications and maintaining alignment within the product team, and throughout the digital product lifecycle.
- Defining product success metrics and key performance indicators.
- Creating structured reports, documentation, and presentations articulating a clear point of view and recommendations.
- Helping our clients identify opportunities within their business to accelerate growth.
- Helping lead business development efforts through writing and proposals.
- Keep learning and evolving as a Product Manager while mentoring and coaching more junior team members and growing organizations.
Requirements and Skills:
- This is not your first rodeo - You come from a consulting or agency background, preferably in digital product development.
- You have seen how deep the rabbit hole can go. You have led and built digital products or software from the initial concept through to the final delivery.
- You never hesitate to roll up your sleeves and take on something hands-on.
- You are empathic and curious, its your second nature. You know how to gain a deep understanding of client needs and can speculate and validate customer behavior.
- You understand that sometimes it is all about the bottom line. You have strong business acumen, understanding what levers can be pulled to drive meaningful growth in a business.
- You are not shy to respectfully disagree and make the tough call. You are decisive and able to make important decisions throughout the project lifecycle.
- You are comfortable managing project workflow, assigning tasks, and stepping in to support hands-on where required.
- Youre experienced presenting to audiences of technical users, management, and customers.
- You are comfortable creating solutions through ambiguity.
- Youre naturally curious, self-motivated, and always looking to learn more.
- You have a collaborative mindset and have empathy for your users, clients, project team and co-workers.
Rewards:
- Flexible Paid Time Off: Enjoy a generous PTO policy that offers up to 30 days per year.
- Annual Learning Budget: Invest in your professional growth with a $1,500 annual budget dedicated to learning and development. Whetherit'sattending workshops, enrolling in courses, orpurchasingeducational materials, we support your continuous learning journey.
- Extended Health Coverage: We offer comprehensive health coverage that includes medical, dental, andpractitionerscare, ensuring you and your family are well taken care of.
- Competitive Salary: We offer a competitive salary package that includes a solid base salary and a performance-based bonus. We believe in rewarding excellence and ensuring our team members are compensated for their contributions and achievements
We know that everyone has a unique career journey and experience comes in many forms. Ifyoureunsure you meetall ofthe criteria and qualifications but still think this might be the right fit, please get in touch!Wedlove to meet you rather than youself-selectingout of the process.
Join CBTW and become part of a team redefining the technology and business landscape across the Americas. Ifyou'repassionate about driving growth and have a proven salestrack record,we'dlove to hear from you.
Location: Vancouver or Toronto
Creative Suite UI/UX Product Lead
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ResponsiveAds™ is an advanced creative ad technology suite to produce immersive rich-media responsive display ads that outperform the standard IAB engagement by 20x. With our strong growth coming out of the pandemic, we are aggressively looking to expand our product development team and need that trusted SW team lead to redefining the future of high-performance ad creative.
The company offers a self-serve studio product with 3rd party responsive ad serving (Creative Studio), a dynamic variant system (Creative Optimizer), and full-community rich-media creative components and templates (Creative Marketplace) The role enables this individual to lead and grow the product development team across all products and services driving the most innovative solutions, personalization, and advanced design for speed of production (10x faster)
Must requirements include a high degree of creativity and innovative mindset with a deep understanding of the ad creative design and ad technology SW development This individual will need to have advanced skills in software design, HTML5 ad builders, personalization dynamic data systems, and programmatic ad tech operations to drive the ResponsiveAds advanced product roadmap.
This role will be a constant balancing act between the day-to-day of all of the client product-market fit and running the highly skilled virtual product development team of front-end, back-end, and full-stack developers in the best possible self-serve studio product.
He/she must be willing to roll up their sleeves and work with the product, production teams in a small virtual start-up environment with the developers of the SaaS product and manage product releases and lifecycle that matches customers requirements.
Requirements
- Lead the UI/UX for ResponsiveAds Creative Suite
- Architect, design, develop, and maintain an innovative, engaging, and informative product UI/UX.
- Advise, collaborate with, and synthesize feedback from Creative, Marketing, Product, and Engineering partners.
- Fulfill meeting tight deadlines.
- Push technology, challenge established thinking, and discover new ways of approaching (and solving) a problem.
- Proven understanding how to build a community or marketplace product.
Minimum qualifications
- 3 years of experience developing UI/UX self-serve advanced web applications design
- 3 years as a user of advanced design tools Photoshop, Sketch, Figma, Miro
- Highly experienced with responsive design and even widget and component design.
- Insane capability with an attention to detail.
- Can build user groups and understand the key pain points and improvement
Other qualifications
- HTML5, CSS3, JavaScript development experience.
- Experience with WebGL and JavaScript libraries (e.g., Closure, AngularJS, Greensock) and Canvas/CSS animation.
- Experience designing features for advanced applications such as Photoshop, Sketch, inDesign, Invision, Figma, etc.
- Excellent debugging and troubleshooting skills.
- Strong consistency and attention to detail.
- Excellent communication and organizational skills.
- Enjoys a virtual, global team environment
- Interested in joining a small founder team and participating in Company stock plan.
Benefits
Some reasons why you’d want to work with us:
- You want to play a big part in a small but profitable company who are industry leaders.
- You do your best in a setting where excellent work is what’s valued—not face time (a good work-life balance is just how we do things!)
- You value authenticity and a work environment that values who you are and what you can do.
- You’re looking for a big challenge that involves lots of variety, collaboration, inventiveness, and on your toes thinking.
- You want to work alongside people who are passionate, friendly, and helpful.
Our benefits include:
- A strong commitment to work-life balance. We provide a flexible work and vacation time
- Generous paid time off and flexible work from home policies.
- Offer the ability to take educational courses and support your continuous learning
- Continuous merit based pay increases.
- Stipend paid parental family leave policies to support you during major life events.
Product Development Project Lead - Hybrid
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Join our team as a Product Development Project Lead at Bath Fitter!
Who are we?
For nearly 40 years, Bath Fitter has been perfecting its process to meet the needs and provide the best bathtubs for everyone. Our showers and bathtubs are made of shiny acrylic that is easy to clean and can be installed in just one day. Convenient! Every day, the people at Bath Fitter strive to do better; to improve products and customers' lives. Our vision is to be an excellent employer and business partner.
At Bath Fitter, we offer an engaged culture, a collaborative environment focused on mutual support, autonomy, and innovation. We are a growing organization that prioritizes employees and their quality of life. That's why we're proud to be certified as " Great Place to Work" & "Most Admired Corporate Cultures in Canada."
What does this role involve?
You will be responsible for:
- Managing all stages of projects, from developing schedules to coordinating with other departments and third parties, as well as communicating with internal and external clients.
- Coordinating with internal and external resources to ensure project execution.
- Defining project scope and objectives, involving all stakeholders, and ensuring technical feasibility.
- Developing and maintaining a detailed project plan, monitoring performance, and managing changes.
- Managing client and stakeholder relationships by analyzing requests and providing action plans.
- Conducting risk management to minimize potential impacts.
- Establishing and maintaining relationships with suppliers and third parties.
- Producing comprehensive project documentation and updating product-related information.
What is the ideal profile for this position?
- Bachelor's degree in administration or a college diploma in a technical field.
- 8 years of experience in a similar role, preferably in a manufacturing environment.
- Experience in project management and coordination.
- Proficiency in a resource management system (Navision or equivalent) and project management methodologies.
- Bilingual in French and English.
Why join the Bath Fitter team?
- Flexible hybrid schedule;
- Group insurance from day 1;
- Retirement plan with employer contributions;
- Vacation, personal days, and additional time off during the holidays;
- On-site gym at the St-Eustache Headquarters;
- Bistro that will make you want to come to the office (diverse, delicious, and company-subsidized meals)
- Social club
- Many other benefits to discover by joining Bath Fitter!
We believe life is too short not to be passionate about what you do every day. First and foremost, we are looking for an authentic individual to help us fulfill our mission.
We look forward to meeting you.
At Bath Fitter corporate locations, we are committed to fostering an inclusive environment for all. We are dedicated to offering fair, equitable, and accessible opportunities to all current and potential employees. If you require specific accommodations during the recruitment process, they can be arranged upon request.
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Product Marketing Manager
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Description
Important: This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office 3 days per week.
About Us:
We believe that each team member is unique and brings exponential value to the company. In return, we provide you with the opportunity to solve problems through continuous learning and fostering feedback, ultimately mastering their craft. By investing in our team and in new technologies, we can continue our success for years to come.
We are embarking on an adventure and rely on our team of skilled, enthusiastic, and collaborative to turn our ship towards a new horizon.
About the Role:
As the Senior Product Marketing Manager, you will lead our product marketing strategy and serve as the key liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting to the VP of Product, you’ll drive monetization initiatives, craft compelling product communications, and use market insights to boost both player engagement and revenue.
What you'll do:
- Own primary product revenue and retention metrics
- Define and implement a monetization strategy by establishing pricing frameworks, approving in-app purchase pricing, and mitigating revenue risks in collaboration with FP&A.
- Oversee the creation and execution of promotional campaigns, including designing bundles, setting release cadences, and driving player reactivation efforts.
- Manage integrated product communication initiatives by developing full-funnel marketing campaigns and ensuring cohesive, organization-wide messaging.
- Leverage player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
- Collaborate with executive leadership to align cross-functional teams and initiatives with overall product and monetization objectives.
Must-Haves:
- 5-7 years of experience in product marketing
- Proven track record in developing pricing frameworks and monetization strategies
- 2+ years of leadership experience demonstrated by owning key revenue and retention metrics
- Experience designing and launching integrated marketing campaigns, including crafting promotional offers, bundles, and reactivation strategies
- Evidence of effectively communicating strategic insights to executive stakeholders
- Demonstrated eagerness to integrate AI-driven tools into daily workflows, leveraging innovative technologies to enhance data analysis, campaign optimization, and strategic decision-making
- Demonstrated expertise in data-driven decision-making and risk mitigation (e.g., managing revenue-related risks)
- Excellent written and verbal communication skills for crafting cohesive product messaging
- Strong analytical skills, with the ability to derive actionable insights from market research and data analysis
- Experience setting and monitoring KPIs to evaluate campaign performance
- Demonstrated success collaborating cross-functionally with teams such as Content, Marketing, Product, Operations, and FP&A
- Adept at leveraging data analytics to inform pricing frameworks, promotional strategies, and market insights
Nice-to-Haves:
- Gaming and/or live operations background
- History of managing real-time player engagement and in-game promotions
- A creative and agile mindset, with proven success in pioneering innovative monetization and marketing strategies in fast-paced environments
- Advanced technical expertise in data analytics, A/B testing methodologies, and emerging technologies (e.g., machine learning)
Product Marketing Manager
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About Introhive
Introhive is an AI-powered Relationship Intelligence platform that helps firms overcome data silos and unlock actionable relationship insights that drive collaboration and growth.
Weve grown a lot since we began our journey in 2012, but our core mission remains the same To revolutionize the way companies manage, nurture, and leverage their relationships to unlock value, drive growth, and delight customers.
Introhive is the fastest growing B2B relationship intelligence platform, recognized as a category leader in sales intelligence and data quality management software by G2 Crowd, a top 10 fastest growing technology company in Deloittes Fast 50Awards three years in a row, and the MarTech 2020 Breakthrough Award winner for Best CRM Innovation.
Trusted by industry-leading brands such as KPMG, Freshfields, CBRE, and Deloitte, Introhive supports over 250,000 users in 90+ countries.
Position Overview
As the Product Marketing Manager (PMM), you will play a pivotal role in defining and executing go-to-market (GTM) strategies for our products. This role focuses on driving product awareness, market differentiation, and adoption to accelerate growth across new and existing customer segments. You will partner closely with cross-functional teams to deliver impactful messaging, enable sales teams, and bring products to market effectively. Your mission will be to ensure our products resonate with target audiences and deliver measurable business outcomes.
This strategic position requires a blend of market and customer insights, product knowledge, and strong execution capabilities. As a PMM, you will help shape our market presence and ensure our solutions are positioned to solve key customer challenges while driving demand and adoption.
Responsibilities
- Product GTM Strategy
- Lead the go-to-market strategy for product launches, updates, and key initiatives to drive market penetration and customer adoption.
- Develop positioning, messaging, and value propositions that differentiate our products in the market and align with customer needs.
- Collaborate with Product, Sales, and Marketing teams to define launch plans, timelines, and success metrics for new product initiatives.
- Define and report on campaign and product performance metrics
- Craft cross-sell campaigns to promote features and products available to existing customers.
- Partner with Product Management to align on roadmap priorities and bring the voice of the customer into product development.
- Work closely with Sales and Enablement teams to deliver compelling materials, tools, and training that empower them to communicate product value effectively.
- Collaborate with Demand Generation to execute integrated campaigns that drive product awareness and lead generation.
- Conduct market research and collaborate with PMM, Competitive Intelligence to understand competitive dynamics, industry trends, and customer pain points.
- Gather insights from customers, prospects, and internal stakeholders to refine messaging, positioning, and feature prioritization.
- Analyze customer adoption data and market performance to inform future strategies and product enhancements.
- Create and maintain high-impact marketing collateral, including product datasheets, presentations, case studies, and white papers.
- Design and deliver sales enablement materials that highlight product capabilities, benefits, and use cases.
- Develop customer-facing content to educate, engage, and retain users, ensuring consistent messaging across all channels.
Qualifications
- Bachelors degree in Marketing, Business, or a related field
- 2+ years of experience in product marketing, or a related role, preferably in the tech or SaaS industry.
- Strong analytical skills with the ability to translate complex data into actionable insights.
- Exceptional communication skills, both written and verbal, with the ability to present complex information clearly and concisely.
- Ability to work independently in a fast-paced environment, managing multiple projects simultaneously.
Why Introhive?
We are one TEAM! We attract the best and brightest and we empower them. We value each other and do what it takes to make each other successful. We treat our customers and partners the same way. We embrace the power of unity, diversity, and collaboration in all that we do.
Hiver Perks
Some Hiver Perks are available only to full time permanent employees of Introhive.
- Flexible Work Hours
- Remote or Hybrid Work Supported
- Unlimited Paid Time Off
- Health & Dental Benefits
- Retirement Plans
- Employee EAP
- Employee Resource Groups
- Mentorship Programs
- Continuing Education Programs
- Maternity/Parental Leave
- A Chance to be Part of Something Great
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Product Marketing Manager
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About Portless
Portless is reinventing e-commerce logistics by letting brands ship directly from the factory floor in Asia to customers worldwide — no sea freight containers, no months-long cash lock-ups in inventory. Ecommerce brands in apparel, beauty, electronics, and home goods use our platform to offer fast delivery at a cost that rivals traditional 3PLs while we handle everything in-between. Our revenue is growing aggressively and this is a great opportunity to get in early at a high-growth company.
Why This Role MattersThe Product Marketing function will be the bridge between customer insight, product innovation, and go-to-market (GTM) excellence. As the first Senior Product Marketing Manager at Portless, you will own the narrative (and the numbers) for our core platform. Your work will set the tone for how thousands of brands understand, adopt, and champion Portless. This role will partner closely with Sale, Account Management, Customer Success, Product and Growth teams to drive adoption, revenue, and long-term success.
What You’ll Do- Craft & Own Positioning Translate the unique values and features of Portless, into differentiated messaging that resonates with Ecommerce operators and founders and is reflected in increased win-rates and engagement.
- Lead Go-to-Market Plan and execute launches (features, geographies, partnerships), orchestrating Product, Sales, Customer Success, and RevOps to hit adoption and revenue targets.
- Enable Revenue Teams Build the playbooks, pitch decks, battle cards, and other enablement materials that give GTM teams the confidence to close and expand deals.
- Drive Adoption & Expansion Design and optimize multi-channel campaigns - website, email, in-product, partner co-marketing - to lift activation, stickiness, and upsell.
- Champion Market Intelligence Run ongoing win/loss analysis, competitive research, and pricing studies; feed insights back into product roadmap and GTM tactics.
- Own Metrics & Reporting Set KPIs for feature adoption, attach-rate, and ARR contribution; track weekly, diagnose gaps, and course-correct with data.
- 3+ years in product marketing for SaaS, logistics tech, or e-commerce enablement, with at least 2 launches that moved revenue needles.
- You are a self-starter with a strong bias towards action who is able to manage competing priorities in a fast-paced environment.
- Proven ability to translate technical or operational complexity into engaging narratives and clear value props.
- Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, and more.
- Experience designing and executing integrated GTM campaigns—email, content, events, outbound—to measurable funnel outcomes.
- Fluency in market and customer research methods (buyer interviews, surveys, data analysis, win/loss).
- Stellar written and verbal communication that is concise, persuasive, and free of corporate fluff.
- Low-ego collaboration style; you make engineers, designers, and sellers all feel heard and empowered.
- Deep experience with leveraging AI Agents and Flows in order to quickly validate ideas and scale impact.
- Background in fulfillment, cross-border logistics, or supply-chain finance.
- Familiarity with the Shopify ecosystems and the metrics that matter to DTC brands (Return rate, ROAS, WISMO, inventory turns).
- Experience with pricing/packaging strategy or revenue operations tools (e.g., Gong, Hubspot).
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