38 Product Presentation jobs in Canada
Director, Product Marketing

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We are seeking an experienced **Director of Product Marketing** to lead a high-performing team of over 10 product marketers. This individual will own part of the overall go-to-market (GTM) strategy and execution across our Tax & Accounting software portfolio in North America. Reporting to the VP of Marketing, the Director will work cross-functionally with Product Management, Revenue Marketing, Sales, and Customer Success teams to drive growth, customer adoption, and market leadership.
**Key Responsibilities**
+ **Lead and develop a team** of product marketing professionals, fostering a high-performance, collaborative, and growth-oriented culture.
+ **Own strategy** for new product launches, feature enhancements, and market expansions. Ensure alignment across Product, Sales, and Marketing functions.
+ Define **positioning, messaging, and value propositions** that resonate with customer segments and reflect our differentiated value.
+ Partner closely with **Product Management** to shape roadmap priorities based on market insights and customer feedback.
+ Collaborate with **Revenue Marketing** and **Sales Enablement** to develop compelling campaigns, content, and enablement tools that drive pipeline growth and conversion.
+ Act as a **customer and market advocate** , leveraging research, competitive insights, and buyer personas to inform strategy and product-market fit.
+ **Track and report** on product marketing effectiveness and optimize programs to achieve adoption, retention, and growth goals.
**Requirements**
+ Bachelor's degree in Marketing, Business, or related field; MBA a plus.
+ 12+ years of experience in **B2B software marketing** , with 7+ years in **product marketing leadership** roles.
+ Direct people management experience, required
+ Proven track record of building and leading high-performing product marketing teams.
+ Demonstrable experience developing and executing GTM strategy, segmentation, messaging, and competitive analysis.
+ Ability to influence cross-functional stakeholders and thrive in a matrixed environment.
+ Deep understanding of the software buying cycle, ideally in regulated or complex industries (Tax, Accounting, Legal, or Financial Services a plus).
+ Marketing tech knowledge - Salesforce, Pardot, DemandBase, preferred
+ Excellent written and verbal communication skills.
+ Strong executive presence/ability to communicate effectively with leadership
**Travel Expectations**
20%
**Why Wolters Kluwer?**
Wolters Kluwer is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and legal sectors. We foster innovation, collaboration, and continuous learning-and we are committed to improving the way our customers work.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
**Compensation:**
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $189,950 - $268,900
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Product Marketing Manager
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Description
Important: This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office 3 days per week.
About Us:
We believe that each team member is unique and brings exponential value to the company. In return, we provide you with the opportunity to solve problems through continuous learning and fostering feedback, ultimately mastering their craft. By investing in our team and in new technologies, we can continue our success for years to come.
We are embarking on an adventure and rely on our team of skilled, enthusiastic, and collaborative to turn our ship towards a new horizon.
About the Role:
As the Senior Product Marketing Manager, you will lead our product marketing strategy and serve as the key liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting to the VP of Product, you’ll drive monetization initiatives, craft compelling product communications, and use market insights to boost both player engagement and revenue.
What you'll do:
- Own primary product revenue and retention metrics
- Define and implement a monetization strategy by establishing pricing frameworks, approving in-app purchase pricing, and mitigating revenue risks in collaboration with FP&A.
- Oversee the creation and execution of promotional campaigns, including designing bundles, setting release cadences, and driving player reactivation efforts.
- Manage integrated product communication initiatives by developing full-funnel marketing campaigns and ensuring cohesive, organization-wide messaging.
- Leverage player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
- Collaborate with executive leadership to align cross-functional teams and initiatives with overall product and monetization objectives.
Must-Haves:
- 5-7 years of experience in product marketing
- Proven track record in developing pricing frameworks and monetization strategies
- 2+ years of leadership experience demonstrated by owning key revenue and retention metrics
- Experience designing and launching integrated marketing campaigns, including crafting promotional offers, bundles, and reactivation strategies
- Evidence of effectively communicating strategic insights to executive stakeholders
- Demonstrated eagerness to integrate AI-driven tools into daily workflows, leveraging innovative technologies to enhance data analysis, campaign optimization, and strategic decision-making
- Demonstrated expertise in data-driven decision-making and risk mitigation (e.g., managing revenue-related risks)
- Excellent written and verbal communication skills for crafting cohesive product messaging
- Strong analytical skills, with the ability to derive actionable insights from market research and data analysis
- Experience setting and monitoring KPIs to evaluate campaign performance
- Demonstrated success collaborating cross-functionally with teams such as Content, Marketing, Product, Operations, and FP&A
- Adept at leveraging data analytics to inform pricing frameworks, promotional strategies, and market insights
Nice-to-Haves:
- Gaming and/or live operations background
- History of managing real-time player engagement and in-game promotions
- A creative and agile mindset, with proven success in pioneering innovative monetization and marketing strategies in fast-paced environments
- Advanced technical expertise in data analytics, A/B testing methodologies, and emerging technologies (e.g., machine learning)
Product Marketing Consultant
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Job Description
People Product Marketing Consultant $55$62 CAD/hr | Remote, Canada (Ontario, British Columbia, and Alberta) | 12-Month Assignment
Are you a strategic storyteller who knows how to turn complex programs into compelling narratives? Were looking for a People Product Marketing Consultant to drive high-impact internal marketing efforts that inspire, inform, and align employees across a dynamic organization.
In this full-time, 12-month assignment, youll serve as the lead internal product marketer for a suite of critical People programs. You'll shape messaging strategy, create go-to-market plans, and help define the voice of People initiatives that affect thousands of employees. Your work will directly influence engagement, adoption, and clarity across the organization.
This is a hands-on opportunity to build from the ground up, working cross-functionally with internal comms, HR, enablement, and leadership teams to craft stories that drive behavior change and cultural connection.
- What You'll Do:
- Build and evolve a cohesive People team narrative that ties together programs and strategy
- Define key personas and leverage insights to inform tone, messaging, and engagement strategies
- Conduct internal research to gather employee sentiment and behavioral data
- Map critical employee journeys to identify key communication moments
- Partner with stakeholders to shape messaging for high-priority People initiatives
- Lead the development of toolkits, frameworks, and communication templates
- Guide content creation across channels (decks, one-pagers, launch briefs, etc.)
- Tailor messaging by audience to increase clarity, understanding, and program adoption
- Support change initiatives with strategic storytelling and empathy
- Monitor adoption metrics and iterate based on employee feedback
- What You Bring:
- 8+ years of experience in product marketing, communications, or internal marketing
- Proven track record influencing senior stakeholders and aligning cross-functional teams
- Strong go-to-market experience for programs, launches, or internal campaigns
- Experience crafting clear, actionable messaging in ambiguous or fast-paced environments
- Executive-level communication and storytelling skills
- Deep understanding of employee experience and behavior-driven communication
- Passion for turning internal programs into human-centered, engaging experiences
- Bonus Points:
- Experience in high-growth tech or SaaS companies
- Familiarity with HR or People programs
- Change Management (e.g., Prosci) or PMP certification
This is a unique opportunity to help shape how employees connect with the mission, strategy, and culture of a leading tech organization all from a remote role based in Canada. If youre passionate about internal communications, product marketing, and strategic storytelling, wed love to hear from you!
TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.
#LI-EM1
Product Marketing Specialist
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About Nakisa
Nakisa stands as a global leader in enterprise business solutions, specializing in Human Resources, Financial Management, and Real Estate. We are dedicated to delivering innovative, forward-thinking, and robust software solutions that propel business strategies forward. Trusted by numerous Fortune 1000 companies, our top-of-the-line solutions have consistently excelled in the market, underscoring our commitment to providing our clients with unparalleled experience.
Our team represents a rich tapestry of cultural and religious backgrounds, making diversity our greatest asset. Unified by our values of Fairness, Integrity, Service, and Humility, we foster an environment where unity and teamwork are our core strengths. At Nakisa, we continuously strive to ensure that these values guide our actions at every level.
As a company, we are in a phase of dynamic growth and prosperity, offering ample opportunities for those who join us on this journey to develop and thrive alongside us. If you are seeking a workplace where your contributions are valued and where you can actively participate in our pursuit of excellence, Nakisa welcomes you with open arms.
We're recognized as one of the best Canadian employers, having been named one of Montreal's top employers, as well as one of Canada's best employers for recent graduates.
Our people and our culture are the key to our success. If you're looking for a workplace that embraces a hybrid work model, values your contributions, and encourages active participation in our pursuit of excellence, Nakisa warmly invites you to join us.
About the role
We're on the lookout for a driven, curious, and creative Product Marketing Specialist to join our team and help fuel our growth. This is a hands-on, cross-functional role, ideal for someone with B2B product marketing experience, especially in enterprise tech.
You'll collaborate closely with the marketing, product, business development, and sales teams to support go-to-market (GTM) strategies and drive awareness and demand. From competitive analysis and product positioning to sales enablement, product launches, and writing in-depth blogs, guides, and product-focused content, you'll help bring our solutions to life and clearly communicate their value.
Your mission ? Make sure the world understands what makes Nakisa's solutions stand out.
If you're a self-starter who thrives on turning ideas into action, enjoys working across teams, and loves translating product features into client-focused stories and useful content, this role is for you.
What you'll be doing
- Be the product expert on the Marketing team, understand what we offer, why it matters, and how to communicate it clearly.
- Create compelling content in collaboration with internal and external subject matter experts, including blogs, guides, one-pagers, website pages, battlecards, case studies, and more.
- Own competitive research , track market trends, buyer personas, and differentiators.
- Lead product launch communications (internal and external) to help position Nakisa as a market leader.
- Craft messaging and positioning that resonates with our target audiences, in close collaboration with product and business development teams.
- Support planning and execution of events and webinars to elevate brand visibility and generate demand.
What you need to bring
- Bachelor's degree in business, marketing, communications, finance, or a related field.
- 2+ years of experience in product marketing (B2B or SaaS experience is a plus).
- Ability to simplify complex concepts and translate technical language into compelling messages.
- Excellent written and verbal communication skills in English (French or Spanish is a bonus).
- Familiarity with SEO and content distribution best practices.
- Proven success launching products and executing marketing plans (a plus).
- Familiarity with accounting, real estate, or HR terminology (a plus).
- Comfortable managing multiple projects in a fast-paced, collaborative environment.
- Curious, adaptable, and tech-savvy, with a passion for learning new tools.
What's in it for You
- Join a growing, fast-paced SaaS company shaping the future of enterprise tech.
- Work with Fortune 1000 clients and see the real-world impact of what you do.
- Be part of an incredibly smart, talented, diverse, forward-thinking, and supportive team that values hard work and celebrates wins together, no matter big or small.
- Grow, expand your skills, and explore new opportunities, across roles, teams, or even departments.
- Enjoy great benefits, perks, and a flexible hybrid work model.
- Build meaningful friendships and grow in a workplace where you're truly valued.
#LI-Hybrid
We are excited to see how you can contribute to Nakisa's continued success and innovation. If you are passionate about making a difference and ready to take on new challenges, we invite you to apply for this role. At Nakisa, we believe in fostering a supportive and engaging work environment where every team member can thrive and grow. Apply now to join our team and help shape the future of enterprise business solutions.
We look forward to reviewing your application and getting to know you better.
Director, Product Marketing
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Description
As the Director, Product Marketing , you will be the product and quantum services expert on the marketing team. This role focuses on defining product positioning, crafting compelling messaging and content, competitive and industry analysis, driving market awareness and adoption, and enabling business development and sales teams. You have the rare ability to see the “big picture” and understand technical details at the same time. Your ability to understand and translate technical capabilities into value to potential early adopters for quantum computing services is crucial. You will work with the marketing team to design and deliver marketing programs for Photonic’s quantum offerings. You are the prime marketing interface into both product management, and the engineering teams. You are comfortable working in a small marketing team handling a variety of responsibilities, collaborating closely with cross-functional teams of marketers, scientists, engineers, and product experts. You are equally comfortable driving strategy as you are “rolling up your sleeves” to execute on daily responsibilities.
Please include a cover letter with your resume (in one file) describing how you would be a great fit at Photonic and what attributes you could bring to our growing team.
WHAT WE NEED YOU TO DO
Content Development
- Develop product and quantum services content, including datasheets, whitepapers, case studies, detailed personas, value propositions and ROI, presentations, customer success stories, web content, blogs, videos, and other tools
- Partner with the communications team on campaigns, blogs, and other promotional content.
Market and Competitive Analysis
- Conduct market research to understand the quantum market, customer needs, industry trends, and competitive landscape.
- Provide timely recommendations, market analysis, and updates on competitors
- Provide actionable insights to influence product roadmap and strategy
- Continuously evaluate the competitive landscape to maintain and enhance product differentiation and adjust messaging accordingly.
Go-to-Market Strategy
- Collaborate with product management, marketing, sales, and engineering teams to align on product goals and market positioning.
- Develop and execute go-to-market strategies for new product and service launches and updates.
Product Positioning and Messaging
- Craft compelling, differentiated product positioning and messaging that resonates with target audiences.
- Ensure consistent messaging across all stakeholder touchpoints
- Work with the marketing team at building relationships with key influencers (industry analysts, media, bloggers) to gain coverage that builds Photonic reputation with target audiences
Sales Enablement
- Develop sales enablement materials, including sales decks, product demos, and training content.
- Train and equip sales teams with the knowledge and tools needed to effectively position and sell Photonic products.
Customer Advocacy
- Support onboarding and training for early customers.
- Identify ongoing opportunities to enhance the customer experience.
- Build and nurture customer relationships to generate testimonials, case studies, and references.
- Act as a voice of the customer within the organization.
WHAT YOU BRING TO OUR TEAM
- Specific industry experience in HPC or previous quantum experience.
- 10+ years of experience working in a product marketing or product management role for highly complex and early-stage technology products.
- MBA or equivalent experience, ideally in combination with a background in engineering, physics or computing.
- Demonstrated track record of successful execution of product marketing assets – competitive analysis, positioning, messaging, use cases, and detailed product literature.
- Strong understanding of the quantum ecosystem competitive landscape.
- Proven ability to develop expertise in nascent market sectors and related applications.
- Self-starter and able to work independently and lead cross functional teams.
- Ability to communicate and translate complex technical issues for business users, investors, and other key stakeholders.
- Demonstrated knowledge and extensive experience working with various marketing channels, metrics, marketing systems and marketing processes in a highly competitive market.
- Strong business acumen including excellent judgment and confidence to back your ideas up.
- Excellent interactive, communications, interpersonal and collaboration skills.
- Superior analytical skills, attention to detail, objectivity, and accountability.
- Experience with primary and secondary market research, competitive analysis, and customer insights.
WHY YOU SHOULD WORK WITH US
- Get involved with a quantum startup company set to redefine computing
- Work closely with some of the brightest innovators in quantum technologies
- Enjoy a fast-paced and fun environment where you can try new things while solving innovative challenges every day
- Inclusive company culture
- Competitive salary, benefits (including life insurance, extended health, dental, long term disability, and a flexible spending account), and potential upside
The description above is what we think an ideal candidate would look like for this role. At Photonic, we understand that everyone has a different work and life journey. If you feel your experience is close to what we've described, but you might not meet all the requirements, please still apply! We are also committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion. We embrace and encourage our employees’ differences, knowing that these very differences inspire innovation and build better teams. If there are any accommodations our team can make throughout our hiring process, please let us know.
Product Marketing Associate
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Company Description
Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.
Job DescriptionThe Product Marketing Associate will play a pivotal role within the Marketing team to help support product launches, assist in creating marketing and sales materials, and learn how we position our products against competitors in the market.
Job Responsibilities
- Learn about our buyers and how Appcast’s products help solve their challenges.
- Help write and edit product messaging for use in marketing materials, emails, and the website.
- Support go-to-market efforts for new products and markets with guidance from the marketing team.
- Work with the Product team to understand upcoming features and help communicate their value to customers.
- Assist in gathering customer stories- help identify potential candidates, prepare interview questions, and draft short case studies or testimonials.
- Partner with sales and account teams to highlight customer success stories for use in marketing.
- Help organize and update sales materials, including presentations and product comparison tools.
- Assist with tracking competitors and updating internal documents that highlight how Appcast differentiates from the competition.
- Collaborate cross-functionally with team members across a matrixed organization.
- Excellent organization, attention to detail, with the ability to multitask and manage multiple tasks of varying complexities simultaneously.
- High level of positive energy, drive, enthusiasm and commitment; must be a self-starter with strong time management skills and enjoy working in a fast-paced and collaborative environment.
- Able to stay organized, manage time well, and follow through on tasks and deadlines with guidance from team leaders.
- Clear and professional verbal and written communication skills.
- Comfortable creating and editing presentations using tools like PowerPoint or Google Slides.
- Eager to learn, self-motivated, and excited to contribute in a fast-moving, team-oriented environment.
Education and Experience
- Bachelor’s degree preferred.
- 0-2 years of experience.
Travel Requirements
Travel for this position may include quarterly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities.
Fair Labor Standards Act Status
Salaried Non-Exempt: Personnel will earn their regular salary and be entitled to overtime pay when they work over 40 hours in a workweek.
Additional Information
Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024!
- We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers.
- We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.
- We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities.
All your information will be kept confidential according to EEO guidelines.
Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Product Marketing Manager
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Salary:
About Introhive
Introhive is an AI-powered Relationship Intelligence platform that helps firms overcome data silos and unlock actionable relationship insights that drive collaboration and growth.
Weve grown a lot since we began our journey in 2012, but our core mission remains the same To revolutionize the way companies manage, nurture, and leverage their relationships to unlock value, drive growth, and delight customers.
Introhive is the fastest growing B2B relationship intelligence platform, recognized as a category leader in sales intelligence and data quality management software by G2 Crowd, a top 10 fastest growing technology company in Deloittes Fast 50Awards three years in a row, and the MarTech 2020 Breakthrough Award winner for Best CRM Innovation.
Trusted by industry-leading brands such as KPMG, Freshfields, CBRE, and Deloitte, Introhive supports over 250,000 users in 90+ countries.
Position Overview
As the Product Marketing Manager (PMM), you will play a pivotal role in defining and executing go-to-market (GTM) strategies for our products. This role focuses on driving product awareness, market differentiation, and adoption to accelerate growth across new and existing customer segments. You will partner closely with cross-functional teams to deliver impactful messaging, enable sales teams, and bring products to market effectively. Your mission will be to ensure our products resonate with target audiences and deliver measurable business outcomes.
This strategic position requires a blend of market and customer insights, product knowledge, and strong execution capabilities. As a PMM, you will help shape our market presence and ensure our solutions are positioned to solve key customer challenges while driving demand and adoption.
Responsibilities
- Product GTM Strategy
- Lead the go-to-market strategy for product launches, updates, and key initiatives to drive market penetration and customer adoption.
- Develop positioning, messaging, and value propositions that differentiate our products in the market and align with customer needs.
- Collaborate with Product, Sales, and Marketing teams to define launch plans, timelines, and success metrics for new product initiatives.
- Define and report on campaign and product performance metrics
- Craft cross-sell campaigns to promote features and products available to existing customers.
- Partner with Product Management to align on roadmap priorities and bring the voice of the customer into product development.
- Work closely with Sales and Enablement teams to deliver compelling materials, tools, and training that empower them to communicate product value effectively.
- Collaborate with Demand Generation to execute integrated campaigns that drive product awareness and lead generation.
- Conduct market research and collaborate with PMM, Competitive Intelligence to understand competitive dynamics, industry trends, and customer pain points.
- Gather insights from customers, prospects, and internal stakeholders to refine messaging, positioning, and feature prioritization.
- Analyze customer adoption data and market performance to inform future strategies and product enhancements.
- Create and maintain high-impact marketing collateral, including product datasheets, presentations, case studies, and white papers.
- Design and deliver sales enablement materials that highlight product capabilities, benefits, and use cases.
- Develop customer-facing content to educate, engage, and retain users, ensuring consistent messaging across all channels.
Qualifications
- Bachelors degree in Marketing, Business, or a related field
- 2+ years of experience in product marketing, or a related role, preferably in the tech or SaaS industry.
- Strong analytical skills with the ability to translate complex data into actionable insights.
- Exceptional communication skills, both written and verbal, with the ability to present complex information clearly and concisely.
- Ability to work independently in a fast-paced environment, managing multiple projects simultaneously.
Why Introhive?
We are one TEAM! We attract the best and brightest and we empower them. We value each other and do what it takes to make each other successful. We treat our customers and partners the same way. We embrace the power of unity, diversity, and collaboration in all that we do.
Hiver Perks
Some Hiver Perks are available only to full time permanent employees of Introhive.
- Flexible Work Hours
- Remote or Hybrid Work Supported
- Unlimited Paid Time Off
- Health & Dental Benefits
- Retirement Plans
- Employee EAP
- Employee Resource Groups
- Mentorship Programs
- Continuing Education Programs
- Maternity/Parental Leave
- A Chance to be Part of Something Great
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Director - Product Marketing
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Company Description
Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.
Job DescriptionThe Director - Product Marketing is responsible for owning messaging, driving go-to-market (GTM) product launches, and the development of content that engages prospective buyers, supports customer growth, and enables sales conversion. This role is highly cross-functional, partnering closely with teams across Appcast—including Product, Sales, Strategy, and Customer Success—to ensure our solutions are clearly and effectively positioned in the market.
Success in this role requires a strong blend of strategic insight, cross-functional leadership, and hands-on development of sales collateral. As a senior member of the marketing team reporting directly to the VP of Marketing, you will play a critical role in shaping how we communicate value to our buyers and enabling our teams to win in a competitive marketplace.
Job Responsibilities
- Lead strategic partnerships with Product, Strategy, Sales, articulate go-to-market messaging that supports product launches/updates, evolving business needs, and continued growth. Translate those messages into high-quality, market-facing materials (e.g., sales collateral) with strong value messaging and storytelling; oversee the completion of additional sales materials including external one pagers and internal training materials
- Oversee and direct the completion of case studies and testimonials, ensuring they effectively convey how Appcast delivers customer bliss through optimal performance.
- Lead the creation and ongoing updates of buyer personas and competitor matrices, collaborating with Strategy and Sales Enablement teams to ensure effective rollout and adoption.
- As a senior leader in both product marketing and the marketing team more broadly, you will mentor and support the growth and development of staff across the marketing team, particularly in the areas of customer voice, product knowledge, and messaging alignment.
- Own collateral development - Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create sales materials including external one pagers and internal enablement & training materials.
- Lead collateral asset lifecycle management – across all forms of content, manage repositories of materials (Content Library, Mindtickle & Sharepoint) and sunset content when required.
- Drive strategic collaboration with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns.
- Manage relationships with internal and external design resources as well as subject matter experts.
- Assess the effectiveness of the product marketing programs, tools (G2), and technology (eg. Mindtickle) that support Appcast’s GTM efforts on an ongoing basis.
- Develop and maintain a deep, thorough understanding of our customers’ needs and challenges; play a key role in shaping and continuously refining detailed buyer personas; apply data-driven insights to guide strategic marketing decisions.
- Proven ability to create messaging and collateral that effectively resonates with target audiences.
- Proven experience creating sales materials that drive engagement and are consistently adopted by sales teams—supporting examples will be requested.
- Strong leadership and management skills with the ability to motivate and develop a high-performing team.
- Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies and results to stakeholders at all levels.
- Ability to think strategically and develop long-term plans while also managing day-to-day execution.
- Strong leadership and management skills with the ability to motivate and develop a high-performing team.
- Proven ability to build and maintain strong, collaborative relationships with internal leadership and external stakeholders, fostering alignment and driving cross-functional initiatives forward.
- High level of positive energy, drive, enthusiasm, and commitment; must be a self-starter and enjoy working in a fast-paced and collaborative environment.
Education and Experience
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 10+ years of prior product marketing leadership experience is required
Travel Requirements
Travel for this position may include quarterly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities.
Supervisory Responsibilities
This position will manage and support direct reports in the Marketing team.
Additional Information
Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024!
- We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers.
- We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.
- We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities.
All your information will be kept confidential according to EEO guidelines.
Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Product Marketing Coordinator
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Job Description
At March Networks, our goal is to create a positive working environment where all of our employees can thrive. When you join our team, you will enjoy flexibility and support for a healthy work-life balance, as well as the professional development opportunities needed to advance your career. You will be part of a growing global technology company that encourages teamwork and innovation, and where friendships are forged with colleagues all over the world. At March Networks, we value your hard work, creativity and your passionate desire to deliver only the best to our customers, partners and each other.
March Networks works with some of the world's largest banks, retailers and other organizations, delivering secure, cloud-based intelligent video solutions, enhancing security, operational efficiency, and profitability through real-time business insights. Through advanced integrations like point-of-sale (POS) systems, ATMs, and other IoT devices, we go beyond traditional video surveillance, empowering businesses of all sizes to utilize video and AI analytics to drive growth and enhance the customer experience – providing cross-functional insights.
We pride ourselves on delivering scalable solutions, whether for small setups or complex systems spanning thousands of locations. We are leading the global transformation of enterprise video to the cloud, guiding our customers through this transition intelligently and cost-effectively.
With global reach and local support, our team will help you succeed, wherever you are. We provide comprehensive services, ensuring seamless operations, maintenance, and optimization of your systems, with great customer service. Through our network of over 800 certified partners, our platform integrates with a large array of third-party devices, making it adaptable to various business requirements.
With over two decades of experience, we partner with businesses representing diverse industries, including financial services, retail, transportation, restaurants, and commercial/industrial enterprises. We are a trusted provider for more than 1,500 financial institutions, over 600 retailers, and more than 950 commercial and industrial customers in over 70 countries around the world.
Key Responsibilities:
- Develop and maintain product positioning, messaging, and value propositions that differentiate our solutions in the marketplace
- Create compelling product marketing materials including datasheets, sales presentations, website content, and other collateral that communicates product value
- Support product launches by coordinating go-to-market activities and creating launch assets
- Collaborate with product management to understand product features and translate technical capabilities into customer benefits
- Conduct competitive analysis and market research to identify industry trends and competitive positioning
- Develop buyer personas and customer journey maps to inform marketing and sales strategies
- Work with sales teams to create effective sales enablement tools such as battle cards, objection handling guides, powerpoint presentations and demo scripts
- Gather customer feedback to inform product messaging and future development
- Analyze customer & competitive research to inform product positioning and potential product gaps
- Assist in planning and executing webinars and other activities to showcase our products
- Monitor product performance metrics and provide insights to optimize marketing strategies
- Stay informed about industry trends and competitor activities to ensure our positioning remains relevant
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience in product marketing or marketing, preferably in B2B technology or the software industry
- Strong understanding of technology products and ability to translate technical concepts into compelling benefits
- Excellent written and verbal communication skills with the ability to craft clear, persuasive messaging
- Experience with creating marketing collateral and sales enablement materials
- Basic understanding of product management processes and go-to-market strategies
- Familiarity with customer research methods and competitive analysis techniques
- Analytical mindset with ability to interpret data and derive actionable insights
- Strong project management skills with ability to manage multiple priorities simultaneously
- Collaborative team player who can work effectively with cross-functional teams including sales, product management, and technical staff
Nice to have:
- Experience with Salesforce or other CRM/marketing automation platforms
- Knowledge of the video surveillance industry or physical security solutions
- Experience with customer interviews or focus groups
Join our team and play a key role in shaping the future of March Networks' video surveillance and business intelligence solutions! Apply now to be part of an innovative company that is revolutionizing the way businesses protect and grow their operations.
March Networks is an equal opportunity employer and supports a diverse workforce.
Accommodations are available upon request for candidates taking part in all aspects of the selection process. Applicants can make their accommodation needs known to us in their application.
Please note March Networks uses AI as part of the recruitment process.
Product Marketing Consultant
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Job Description
Job Description
People Product Marketing Consultant $55$62 CAD/hr | Remote, Canada (Ontario, British Columbia, and Alberta) | 12-Month Assignment
Are you a strategic storyteller who knows how to turn complex programs into compelling narratives? Were looking for a People Product Marketing Consultant to drive high-impact internal marketing efforts that inspire, inform, and align employees across a dynamic organization.
In this full-time, 12-month assignment, youll serve as the lead internal product marketer for a suite of critical People programs. You'll shape messaging strategy, create go-to-market plans, and help define the voice of People initiatives that affect thousands of employees. Your work will directly influence engagement, adoption, and clarity across the organization.
This is a hands-on opportunity to build from the ground up, working cross-functionally with internal comms, HR, enablement, and leadership teams to craft stories that drive behavior change and cultural connection.
- What You'll Do:
- Build and evolve a cohesive People team narrative that ties together programs and strategy
- Define key personas and leverage insights to inform tone, messaging, and engagement strategies
- Conduct internal research to gather employee sentiment and behavioral data
- Map critical employee journeys to identify key communication moments
- Partner with stakeholders to shape messaging for high-priority People initiatives
- Lead the development of toolkits, frameworks, and communication templates
- Guide content creation across channels (decks, one-pagers, launch briefs, etc.)
- Tailor messaging by audience to increase clarity, understanding, and program adoption
- Support change initiatives with strategic storytelling and empathy
- Monitor adoption metrics and iterate based on employee feedback
- What You Bring:
- 8+ years of experience in product marketing, communications, or internal marketing
- Proven track record influencing senior stakeholders and aligning cross-functional teams
- Strong go-to-market experience for programs, launches, or internal campaigns
- Experience crafting clear, actionable messaging in ambiguous or fast-paced environments
- Executive-level communication and storytelling skills
- Deep understanding of employee experience and behavior-driven communication
- Passion for turning internal programs into human-centered, engaging experiences
- Bonus Points:
- Experience in high-growth tech or SaaS companies
- Familiarity with HR or People programs
- Change Management (e.g., Prosci) or PMP certification
This is a unique opportunity to help shape how employees connect with the mission, strategy, and culture of a leading tech organization all from a remote role based in Canada. If youre passionate about internal communications, product marketing, and strategic storytelling, wed love to hear from you!
TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.
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