1,213 Product Marketing jobs in Canada

Since 2016, Wallarm has been on a mission to secure the internet's critical infrastructure: APIs. Today, we are the trusted choice for over 200 of the world's most innovative companies, from high-growth startups to Fortune 500 and Nasdaq leaders. Our unified platform provides full-lifecycle API security — helping teams discover their attack surface, protect against modern threats, and respond to incidents in real-time. As a graduate of Y Combinator and fueled by a recent $55M Series C, we are scaling our global, remote-first team of 150+ innovators to solve the next generation of security challenges.

As a Product Marketing Manager at Wallarm, you will be responsible for executing our product marketing strategy, including developing assets like datasheets and whitepapers, planning and executing campaigns, supporting and enabling sales teams. You will be the expert on how we position and sell our API security products in the market.

This role is ideal for someone who has expertise in developing a compelling story and communicating it effectively to cybersecurity buyers. You will be part of the product team and should have a strong interest in product positioning, cybersecurity, product launches, and effective marketing communications.

• Create compelling assets and content

• Write press releases for new features and products

• Create datasheets, whitepapers, web pages, and other content
• Author and publish blog content

• Ensure product launches are successful

• Create and maintain launch plans

• Generate relevant content for product launches

• Ensure that sales can sell and position the product effectively

• Develop and refine product positioning

• Create content to inform sales about the product and features
• Research and deliver competitive assessments
• Create sales enablement training materials
• Deliver presentations and updates to sales

• Engage with customers and prospects

• Research and gather relevant information from customers and prospects

• Support sales during the sales cycle through content and prospect calls
• Interview customers and create case studies
• Create content for the customer newsletter
• Drive customer engagement in peer reviews

• Ensure successful events

• Create slides and other content for webinars and in-person events

• Support conferences with booth staff duty, materials, and coordination
• Help drive attendance for events

• Experience in Product Marketing, specifically with cybersecurity
• Strong technical acumen: you understand how software is built, packaged, deployed, and operated
• Strong understanding of Appsec/Product Security/WAAP/API Security
• Highly attentive to detail, especially in written communications
• Highly independent and pragmatic
• Experience with using AI tools for product marketing
• Strong presentation skills, ability to communicate effectively with a variety of audiences
• Excellent proficiency in English
• Ability to travel up to 25%

• Video editing experience

• Ability to work on a product that makes the Internet safer
• Remote work and flexible working hours
• Competitive salary and bonuses
• Paid days off
• Medical insurance
• Working equipment
• Professional development and career growth

• 3+ years of progressive Product Marketing experience, with experience in a SaaS environment
• Experience leading cross-functional go-to-market initiatives from strategy to execution
• Strong executive presence and communication skills — comfortable influencing senior stakeholders and presenting to customers and partners
• Skilled at balancing strategic vision with hands-on execution in a fast-paced, high-growth environment
• Proven ability to conduct market analysis, distill insights, and translate them into compelling product narratives
• Knowledge of channel/partnership programs is beneficial

• You're a seasoned product marketer with a proven track record of shaping go-to-market strategy, influencing product direction, and driving measurable revenue impact
• Equal parts strategist, storyteller, and evangelist, you know how to connect complex product value to customer needs in ways that inspire action
• As a Product Marketing Manager, you'll own critical pieces of PartnerStack's product and market strategy, serving as the bridge between Product, Marketing, Sales, and Customer Success
• You'll lead positioning and messaging, orchestrate launches, and enable our teams to win in market — while setting the standard for product marketing excellence across the organization
• Own and evolve product positioning and messaging frameworks that set us apart in the market and resonate with our ideal customer profiles
• Lead go-to-market strategy and execution for major product launches, ensuring cross-functional alignment and measurable impact on adoption and revenue
• Partner closely with Product leadership to shape the roadmap with market insights, competitive intelligence, and customer data
• Act as the voice of the customer and the market, synthesizing insights to influence product decisions and commercial strategy
• Drive internal enablement by equipping Sales, Success, and Marketing teams with tools, training, and narratives that accelerate pipeline and retention
• Produce high-impact content (decks, one-pagers, case studies, videos, competitive battlecards) that communicate our value in clear, compelling ways
• Track, measure, and report on the effectiveness of go-to-market initiatives, using data to iterate and optimize

• Flexible working hours (in coordination with your team)
• High-quality health insurance, active from your first day
• MacBook shipped to you + budget for your peripherals of choice
• Regular social events, even while working remote
• Internal job postings and opportunities for promotion

About Venn

Venn is transforming business banking for Canadian entrepreneurs. As the ONLY digital banking platform in Canada offering a truly modern solution, we disrupt traditional banking practices. Tired of the big banks' monopoly, Canadian business owners are seeking innovative alternatives.

We've raised an $21.5m Series A from Tier 1 investors, and we're rapidly growing and looking to hire A-players to change the future of banking in Canada.

• $21.5M Series A - Betakit Article

What You'll Be Doing

• Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention.
• Own and operate all social media channels, including LinkedIn, curating content and case studies for both the Venn brand and our founders to grow awareness and authority
• Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs.
• Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement.
• Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle.
• Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively.
• Lead go-to-market strategies and execution for new product launches.
• Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence.

What we're looking for:

• 2+ years of experience in B2B product marketing or a similar role (startup experience preferred).
• Strong understanding of product positioning, content distribution, engagement metrics, and audience growth.
• Proven ability to craft strategic messaging and high-quality content.
• Experience optimizing website content, SEO, and conversion rates.
• Ability to analyze data, run experiments, and iterate based on insights.
• Excellent copywriting, editing, and storytelling skills.
• Strong cross-functional collaboration skills, especially with product and sales teams.
• Ability to manage projects end-to-end, working with internal teams and contractors.

Bonus Points

• Experience at an early-stage or fast-growing startup
• Experience at a fintech

Perks & Benefits

• Healthy equity ownership, among the most generous in the market, aligning your success with the company's growth
• Comprehensive coverage of medical, dental, and vision insurance
• Opportunity to shape the future of business banking in Canada and beyond

Who we are

In a world where acquisition costs are skyrocketing, funding is scarce, and ecommerce merchants are forced to do more with less, the most innovative DTC brands understand that subscription strategy is business strategy.

Recharge is simplifying retention and growth for innovative ecommerce brands. As the #1 subscription platform, Recharge is dedicated to empowering brands to easily set up and manage subscriptions, create dynamic experiences at every customer touchpoint, and continuously evaluate business performance. Powering everything from no-code customer portals, personalized offers, and dynamic bundles, Recharge helps merchants seamlessly manage, grow, and delight their subscribers while reducing operating costs and churn. Today, Recharge powers more than 20,000 merchants serving 100 million subscribers, including brands such as Blueland, Hello Bello, LOLA, Chamberlain Coffee, and Bobbie—Recharge doesn't just help you sell products, we help build buyer routines that last.

Recharge is recognized on the Technology Fast 500, awarded by Deloitte, (3rd consecutive year) and is Great Place to Work Certified.

Overview
Recharge is seeking a Product Marketing Manager to own the execution of go-to-market strategies that drive product adoption and revenue growth. In this role, you'll translate product capabilities into clear, compelling stories, develop messaging and sales enablement materials, and manage launches from planning through adoption. The ideal candidate is curious about the product, thrives in cross-functional environments, and can balance strategic thinking with hands-on execution in a fast-paced setting.

This is a hybrid role, based out of our Toronto, Ontario office (located downtown in the Core). 1 day per week in the office is expected.

What You'll Do

• Live by and champion our values: Accountability, Collaboration, Iteration, and Details.
• Partner closely with Product Managers on upcoming feature launches, driving go-to-market strategies and crafting clear, differentiated positioning.
• Manage the cross-functional execution of go-to-market plans for product launches and adoption initiatives.
• Collaborate with Enablement teams on internal enablement resources that highlight value propositions, use cases, and competitive differentiation.
• Collaborate with Marketing to develop content and campaigns that communicate product value and drive demand.
• Join customer calls and analyze feedback to bring the voice of the customer into product, messaging, and GTM decisions.
• Track and report on launch performance, sharing insights that shape future strategies and execution.
• Monitor competitors and market trends, keeping cross-functional stakeholders informed of key developments.

What You'll Bring

• 4–6 years of product marketing experience, ideally in B2B2C, with proven success at a scaling technology company
• Experience managing 0–1 product launches and driving end-to-end GTM execution.
• Strong storytelling skills — able to craft compelling narratives that resonate with customers while aligning to broader company themes, with an eye for detail that ensures accuracy and nuance without losing sight of the bigger picture.
• Balance of strategic mindset and tactical execution, with a track record of bringing projects from conception to launch.
• Demonstrated success managing cross-functional initiatives across Product, Sales, and Marketing.
• Proven ability to support Sales with effective enablement materials, objection handling, and competitive differentiation.
• Excellent written and verbal communication skills; skilled at translating technical features into customer value.
• Product-curious and proactive in collaborating directly with Product teams to influence roadmap and positioning.
• Outcome-oriented with measurable impact on adoption, pipeline, or revenue.
• Adaptability to thrive in a fast-paced, evolving environment.

Compensation
Recharge's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. Salary ranges are designed to be competitive and aligned with country specific practices, while individual compensation is determined by skills, qualifications, and experience. The compensation listed is not inclusive of any equity and benefits that might exist in your total compensation package.

• Hiring range in Canada $112,000 CAD - $140,000 CAD

Benefits At a Glance

• Medical, dental and vision plans
• Retirement plan with employer contribution
• Flexible Time Off
• Paid Parental Leave
• Monthly Remote Life and Merchant stipends

Recharge | Instagram | Twitter | Facebook

Recharge Payments is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age. Recharge Payments prohibits any form of workplace harassment.
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ransparency in Coverage
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Opentext - The Information Company
OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.
At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent that AI can't replace to help us shape the future of information management. Join us.

YOUR IMPACT
As a Product Marketing Manager, You'll Be The Driving Force Behind How We Position And Promote OpenText's Experience Cloud Integrations With Enterprise Giants Like SAP, Salesforce, And Guidewire. Your Work Will

• Bring these powerful integrations to life through compelling messaging and content.
• Empower sales, partners, and customers to understand the unique value OpenText brings to their systems.
• Shape go-to-market strategies that influence buyer decisions and expand our global presence.
• Serve as a key voice for these solutions—internally and externally—through events, content, and campaigns.

What The Role Offers

• A global, high-impact role working on flagship OpenText integrations.
• Close collaboration with cross-functional teams across Product, Engineering, Alliances, Sales, and Marketing.
• The opportunity to become a thought leader and evangelist, presenting across channels, industries, and regions.
• Creative autonomy to lead messaging, campaigns, content strategy, and product launches.
• A chance to shape how OpenText is seen in the enterprise ecosystem and influence customer experience strategies globally.

What You Need To Succeed

• 7+ years of experience in enterprise software, with 2–3 years in product marketing.
• A background in Customer Experience or Customer Communications Management (CCM) is ideal.
• Proven ability to market joint solutions or integrations (e.g., SAP, Salesforce, Guidewire).
• Strong communicator with exceptional writing, storytelling, and presentation skills.
• Able to simplify complex technical concepts into customer-focused messaging.
• Comfortable working cross-functionally, managing multiple priorities, and delivering under deadlines.
• Bonus: Experience with AI tools to enhance content creation and campaign strategies.

ONE LAST THING
At OpenText, we go beyond being a global technology leader—we are a community united by a passion for innovation, collaboration, and success. As an Account Development Executive, you will play a pivotal role in shaping the future of sales at OpenText while growing your career in an exciting and dynamic environment.

At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial well-being. A summary of those benefits can be found on our Why Join Us page. As you move through the hiring process, we're happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.

Salary Range: $99,540 - $163,530 OTE; Depending on the candidate's education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

Ready to take the next step in your career?

Join a global company shaping the future with technology that drives lasting impact.

We are looking for a
Product Marketing Manager (PMM)
to join our
Marketing
department in
Montreal
. The PMM will drive the go-to-market strategy, positioning, and adoption of our High-Performance Computing (HPC) and AI infrastructure products and managed services offerings. This role sits at the intersection of technology, sales, and marketing, translating product capabilities into differentiated messaging and programs.

The PMM will partner closely with Product Management, Sales, Engineering, and Marketing teams to craft compelling value propositions, support customer acquisition, and accelerate revenue growth across targeted verticals (cloud providers, research institutions, energy, financial services, AI factories, aerospace, governments, etc.).

We believe that how we work is just as important as what we build. Our values reflect the mindset we bring to everything we do:

• Innovation
• Customer Focus
• Integrity and Trust
• Entrepreneurship
• Respect
• Communication

What You'll Be Contributing:

• Develop and articulate clear and compelling value propositions, differentiated messaging and positioning for HPC & AI products and services.
• Design and execute comprehensive go-to-market strategies to launch and promote products and services effectively across multiple channels.
• Conduct market analysis to identify trends, customer needs, and competitive positioning, ensuring our products and services are well-aligned with market demands.
• Produce high-impact marketing materials, including whitepapers, case studies, presentations, and sales tools with the collaboration of the design team.
• Work closely with the sales team to provide them with the necessary tools, training, and support to effectively communicate the value of our products to potential customers.
• Plan and execute successful product launches, including developing launch timelines, coordinating cross-functional teams, and managing post-launch activities.
• Gather and analyze customer feedback to inform product and services improvements and ensure our offerings meet evolving customer needs.
• Support thought leadership initiatives around HPC & AI (analyst relations, conferences, speaking opportunities).
• Report on product marketing activities and KPI monthly.

What Sets You Apart:

• Bachelor's degree in Business Administration, Marketing/Business or a relevant field.
• 5+ years of experience in Product Marketing, Solutions Marketing, or Service Marketing for IT managed services, cloud solutions, or enterprise software/SaaS.
• Proven track record of launching and scaling products and service-based offerings in enterprise IT.
• Excellent communication skills, with the ability to translate complex technical concepts into clear, customer-focused messaging.
• Experience with marketing automation tools and CRM systems (Hubspot).
• An understanding of HPC, AI workloads, and data center infrastructure (servers, accelerators, networking, storage), a plus.
• Familiarity with Account-Based Marketing (ABM) or industry-specific segmentation, a plus.
• Experience working with hyperscalers, MSPs, or service delivery partners, a plus.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

What's In it For You:

• Hybrid work model for certain job categories, supported by competitive benefits.
• Comprehensive health benefits that ensure you and your family are covered for a wide range of medical needs.
• Health Spending Account (HSA).
• Employer-matched RRSP Program.
• Paid Floater Days.
• Our head office will soon relocate to a new, state-of-the-art facility in LaSalle, near the Lachine Canal. Designed to set new standards in sustainability, it reflects our commitment to responsible growth and innovation.

Immerse Yourself in the Hypertec Journey:
You think you are the right candidate for this role? We can't wait to meet you We look beyond the CV to discover real potential. Hit "Apply" and let's discover it together

About Hypertec
Founded in 1984, Hypertec empowers innovators to push boundaries and lead their industries through transformative technology.

Through our five divisions—High Performance Compute & AI, Data Center Construction, Health, Custom Manufacturing, and Solutions Partner—we help clients turn complex challenges into opportunities for sustainable growth. Trusted by leaders in AI, financial services, media & entertainment, healthcare, and the public sector, we serve clients in over 80 countries.

Recognized globally for innovation and sustainability, including our revolutionary immersion-born servers, we continue to deliver technology that makes a lasting difference.

Learn more at

Hypertec is an equal opportunity employer.
Hypertec evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, disability status or any other legally protected characteristic.

Overview

We are building a membership model and looking for a dynamic Product Marketing Manager who thrives at the intersection of creativity and data-driven results. This role is perfect for someone passionate about building long-term membership value, with a proven track record of driving growth through innovative marketing strategies and compelling storytelling. This is a unique opportunity to launch and scale a new Membership offering, empowering professionals to drive change and transformation in their organizations.

Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR model, we've helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach.

At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference.

Check out our website for more about our team and approach:

Key Responsibilities

Strategic Product Marketing

• Develop and execute go-to-market strategies for Membership across the globe.

• Develop and execute to a global marketing plan that aligns to the business strategy.

• Lead product launches from concept to post-launch optimization.

• Collaborate closely with the product team to enhance and reflect the customer experience.

Creative Campaign Development

• Working with the Marketing team to design and execute multi-channel marketing campaigns that drive member acquisition and retention through our internal marketing team.

• Lead creative content strategies across email, social media, web, and paid channels.

• Create compelling case studies, testimonials, and success stories.

• Build engaging product demos, webinars, and educational content.

Data-Driven Growth

• Analyze membership funnels and identify optimization opportunities.

• Track and report on key metrics: CAC, LTV, churn rates, and conversion metrics.

• Conduct A/B tests on messaging, pricing, and campaign elements.

• Use customer insights and market research to inform product and marketing decisions.

Cross-Functional Leadership

• Product Partnership: Work closely with Product teams to influence roadmap based on customer feedback and market insights, participate in sprint planning, and ensure marketing alignment with product releases.

• Customer Success Integration: Collaborate with Customer Success to develop retention campaigns, gather customer feedback for product marketing, and create advocacy programs that turn satisfied customers into brand ambassadors.

• Partner with sales teams to develop enablement materials to support complimentary offering of Membership.

• Work closely with the full marketing team to deliver effective integrated campaigns.

• Present marketing performance and insights to leadership team.

Success Profile

Based on this role's scope and responsibilities, we are seeking candidates with the following minimum qualifications, skills, attributes, and competencies.

Competencies

• Action Oriented – Passionate about creativity and innovation in marketing approaches.
• Results Oriented – Having a bias toward action and experimentation.
• Balances Stakeholders – Cross-functional champion working across Product, Sales and Customer Success teams and a wider marketing team.
• Manages Complexity – Acts as a bridge-builder who can translate between different team priorities and find win-win solutions.
• Communicates Effectively – Demonstrates excellent communication and presentation skills with ability to influence without authority.
• Cultivates Innovation – Curious mindset with a love for testing new ideas and channels.

Technical/Functional Skills

• Natural storyteller who can translate complex product features into compelling benefits
• Experience with creative campaign development and content strategy
• Strong analytical mindset with proficiency in tools like Google Analytics, Mixpanel, or similar
• Comfortable with A/B testing methodologies and statistical significance

Qualifications

• Bachelor's degree in Marketing or Business, or equivalent experience
• 5-7 years of product marketing experience, specifically with membership models and/or Saas products
• Experience working with in-house designers and content developers to drive flawless execution in both design and copy communication. Work to tie customer facing communication together across multiple touchpoints with one cohesive strategy.
• Campaign development leader with the ability to pull insights from customer data and build an effective campaign with multiple communication touchpoints.
• Proven track record of successful product launches and campaign execution
• Experience with subscription metrics, cohort analysis and customer lifecycle marketing
• Strong understanding of digital marketing channels and attribution models

Additional Preferences

• Experience with marketing automation platforms (HubSpot, OTHERs, etc.)

• Knowledge of PLG (Product-Led Growth) strategies

• Previous experience in B2B SaaS or consumer membership businesses

• Background in customer research and user experience principles

• Familiarity with pricing strategy and monetization models

Why You'll Love Working here

• Opportunity to shape the marketing strategy for innovative membership/SaaS products

• Creative freedom to experiment with new channels and campaign approaches

• Data-rich environment where you can see the direct impact of your work

• Collaborative team that values both creativity and analytical rigor

Additional Information

Travel Requirements: This role requires travel up to 2 times per year for team meetings and company events.

Work Location: This is a remote role. We are open to either US or Canada.

Compensation: $102,000 - $128,000 CAD is the projected range of annual base salary for this role depending on the candidate's overall qualifications and experience. This role is eligible for inclusion in our bonus program.

Title:
Product Marketing Manager (Hands-On Storytelling & Content)

Location:
Vancouver, BC (Hybrid / Remote)

About Xorosoft

At Xorosoft, we believe that small and mid-sized businesses deserve the same level of technology and operational efficiency as enterprise giants. Our mission is simple: to empower brands in wholesale, retail, and e-commerce with the tools they need to scale smarter, run leaner, and grow faster.

Our flagship product, XoroERP, is a robust enterprise resource planning (ERP) platform designed specifically for SMBs who have outgrown disconnected systems like QuickBooks, spreadsheets, or legacy tools. With XoroERP, businesses can unify their operations — from inventory and procurement to accounting, fulfillment, and e-commerce integrations — all within one platform.

We've built a strong foundation:

•
Hundreds of clients across North America.

•
Deep integrations with Shopify, Amazon, EDI, 3PL providers, Payment gateways and other ecosystem platforms.

•
Recognition on G2 as one of the easiest-to-use ERP systems in the market.

But here's the challenge: We've built incredible features and integrations and nobody is telling that story at scale. That's why we're looking for our first hands-on Product Marketing Manager to own our product storytelling and visibility.

We are seeking a
Product Marketing Manager (Hands-On Storytelling & Content)
to become the face and voice of Xorosoft in North America.

Role Overview -
This role is not about delegating tasks or waiting on agencies. It's about creating content yourself, directly engaging with customers, and building our presence in the market. You'll sit at the intersection of product, customers, and sales, and your job is to translate product features, integrations, and customer success stories into powerful narratives that build trust and generate demand.

If you're someone who thrives on creating, presenting, and experimenting and you're excited by the idea of being both a marketer and storyteller this role is for you.

What You'll Do

As the Product Marketing Manager at Xorosoft, you will:

1. Be the Voice of the Product

•
Create engaging videos, product demos, and integration walkthroughs.

•
Build a content library of feature explainers that show real customer value.

•
Translate complex ERP capabilities into simple, relatable business stories.

1. Tell Customer Stories

•
Interview customers to capture their success stories, testimonials, and ROI.

•
Turn these into written case studies, short-form video clips, and social content.

•
Highlight how Xorosoft solves real-world problems in wholesale, retail, and e-commerce.

1. Own LinkedIn Storytelling

•
Manage Xorosoft's LinkedIn presence: daily/weekly posts, engagement, comments.

•
Share stories about new integrations, product updates, and customer wins.

•
Position Xorosoft as a thought leader in ERP and e-commerce operations.

1. Launch Features & Integrations

•
Work closely with product and sales teams to plan go-to-market launches.

•
Create feature announcements, explainer posts, and demo videos.

•
Ensure that every integration (Shopify, Amazon, EDI, etc.) is marketed with impact.

1. Support Sales with Content

•
Provide sales enablement materials: decks, one-pagers, demo scripts.

•
Collaborate with sales leadership to ensure storytelling aligns with buyer needs.

1. Experiment & Innovate

•
Run webinars, customer spotlights, or live demos.

•
Test short-form video clips for maximum LinkedIn engagement.

•
Track metrics (views, engagement, leads) to improve storytelling effectiveness.

What We're Looking For

This is a hands-on role. We're not looking for someone who just writes strategies and hands them off — we need someone who can execute.

Experience:

•
3–6+ years in Product Marketing, Content Marketing, or Customer Marketing at a SaaS or B2B company.

•
Strong background in video creation and comfortable recording demos, editing, or being on camera.

•
Proven ability to produce case studies, customer stories, and social content.

•
Experience managing LinkedIn presence for a B2B or SaaS brand.

•
Bonus:
Experience in ERP, SaaS integrations, or e-commerce software.

Skills:

•
Excellent communication and can turn technical features into clear, engaging stories.

•
Comfortable interviewing customers and presenting to prospects.

•
Strong copywriting and storytelling skills (posts, blogs, case studies).

•
Proficient in basic video tools (Loom, Camtasia, iMovie, or similar).

•
Entrepreneurial, do-it-yourself mindset — thrives in fast-moving environments.

Mindset:

•
Scrappy, creative, and hands-on.

•
Thrives on visibility and being the face of a product.

•
Loves experimenting with new content formats.

•
Excited to grow with a scaling SaaS company.

Performance bonus:
Based on content output, engagement, and customer story pipeline.

Compensation & Career Growth

•
Base salary: CAD $80,000-100k+ (depending on experience).

•
Performance bonus: Based on content output, engagement, and customer story pipeline.

•
Opportunity to grow into senior marketing leadership (Head of Product Marketing or Marketing Director) as Xorosoft scales.

•
Direct visibility with founders and leadership — your work will be seen and celebrated.

This is not just another marketing role. It's an opportunity to own the entire product narrative at a company that's scaling quickly in the ERP space.

Why Join Xorosoft?

At Xorosoft, you won't be a small cog in a big machine. You'll be at the center of how we present ourselves to the world.

•
Impact from Day 1: The stories you create will directly influence sales, partnerships, and brand visibility.

•
Creative Freedom: You'll have the space to experiment with content, formats, and campaigns.

•
High Growth: Xorosoft is scaling fast — and this role can evolve into leadership as we expand our marketing function.

•
Direct Collaboration: Work closely with the CEO, product team, and sales team to shape messaging and execution.

•
Customer-Centric Mission: Help SMBs simplify their operations and grow with technology that's actually built for them.

Example Projects You'll Tackle in the First 90 Days

•
Produce a series of LinkedIn videos showcasing our Shopify and Amazon integrations.

•
Launch two customer success stories (written + video).

•
Manage Xorosoft's LinkedIn presence with weekly posts that highlight product features, customer wins, and integrations.

•
Create a product demo library for Sales to use with prospects.

•
Partner with product to create the go-to-market story for our next major feature release.

How to Apply

If you're a storyteller, content creator, and marketer in one, and you're excited to:

•
Be on the front lines of SaaS storytelling,

•
Own the visibility of a fast-scaling ERP platform,

•
And create content that actually drives business impact…

We'd love to meet you.

Apply today and help us tell the Xorosoft story.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Loblaw Advance is redefining how brands connect with customers. Powered by Loblaw's unmatched customer intelligence and millions of daily shopper interactions, we help our business partners make a real impact. With the backing of Canada's top grocery and pharmacy retailer, and the country's leading loyalty program, PC Optimum, we offer a powerful platform for consumer brands to reach and engage customers more effectively, driving tangible retail growth.

Our team is a dynamic blend of talent across loyalty, media, product, analytics, insights, and strategy—working together to create integrated plans that help both our owned and partner brands connect with Canadians in the moments that matter most.

About The Role – Product Marketing Manager
As a Product Marketing Manager, you will play a key role in scaling our retail media business by linking product innovation with competitive insights and product-market fit, while aligning these efforts with our sales and marketing strategies and execution. Reporting to the Senior Manager of Product Marketing, you'll develop high-impact messaging and positioning to help account teams and clients understand the full value of our media products.

You'll translate product benefits into compelling marketing strategies brought to life across multiple touchpoints—including sales enablement materials, one-pagers, whitepapers, website content, email campaigns, events, and social media.

In this role, you'll also lead cross-functional efforts to align product launches and create channels for customer feedback that influence future innovation. By staying on top of evolving trends in retail media, you'll help shape our market position and strengthen our competitive advantage.

What You'll Do

• Collaborate with product management to develop annual plans and deliver support aligned with the product roadmap.
• Lead the go-to-market planning and execution for new products and key initiatives, articulating their value and strategic fit for both internal and external stakeholders.
• Define, track, and optimize KPIs related to engagement, activation, and ROI in partnership with Analytics.
• Collaborate with product, sales and marketing teams to conduct feasibility testing, create product launch materials from positioning to execution and communicate with all stakeholders
• Build and manage the creation of customer-facing collateral, sales tools, training content, and marketing materials.
• Support the Sales team with enablement assets, competitive positioning, objection handling, and market narratives.
• Collect structured feedback loops from customers, sales, and market research, triage and inform product development and positioning.
• Act as the internal voice of the customer—ensuring all messaging and features reflect client needs and value of delivery.
• Work closely with Media Intelligence to identify campaigns turning into case studies, leading the development of compilation and publishing of case studies for external communications.
• Identify opportunities for product expansion, upsell, and adoption through data, customer insights, and competitive analysis.
• Create integrated growth plans that span acquisition, education, enablement, and lifecycle marketing for advertisers.

Who You Are

• Strategic thinker and a self-starter with a bias for execution and growth.
• A natural storyteller who can distill complex offerings into simple, compelling messages.
• Comfortable leading cross-functional programs and exceptional project management skills.
• Skilled at balancing big-picture vision with practical execution, and short-term goals with long-term growth.

Qualifications

• At least 5 years in product marketing, product strategy, or growth marketing within media, ad tech, eCommerce, or B2B SaaS.
• Deep knowledge of advertising platforms, retail media networks, or performance marketing is preferred.
• Experience working on business cases, product pitches, and vision development.
• Expert marketing storyteller adept at creating both visual and written marketing communications and presentations.
• Highly proficient in building narratives and materials for various audiences (brands, agencies, internal stakeholders).
• Strong analytical acumen comfortable with KPIs, dashboards, and product metrics.
• Strong ability to prioritize multiple projects; experience with Coda is a plus.
• Exceptional interpersonal skills in order to effectively source information, obtain approvals and build relationships.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada's Top Employers, Canada's Best Diversity Employers, Canada's Greenest Employers & Canada's Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note
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Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.