32 Product Promotion jobs in Canada

Job Description

We’re hiring a Product Marketing Lead to build and lead the Product Marketing function at Ask-AI.

We are looking for an analytical, creative and visionary leader to join our Marketing team, a product marketer with the ability to develop a deep understanding of our market, products, customers, and competitive landscape and translate those insights into impactful messaging, positioning and enablement programs.

Reporting to the Chief Marketing Officer, the Head of Product Marketing is responsible for informing our go-to-market strategy and working closely with Marketing, Sales, Product, and Customer success to drive business growth.

What You’ll Do

• Become an expert on our market, leading the strategy and execution of market and customer research to help inform all aspects of GTM and product strategy, including messaging and positioning, marketing campaigns, and the product roadmap
• Develop a deep understanding of our ideal customer profiles and competitive landscape in order to effectively differentiate our value proposition to prospects and customers
• Become an expert and evangelist for our product, translating how we uniquely address customer needs and pain points into compelling messaging, pitch decks, presentations, demos and collateral
• Launch new products and features that help attract new customers and drive deeper adoption, retention and upsell with existing ones
• Enable our Sales and Post-Sales teams to communicate our differentiated value proposition and impact clearly, compellingly and consistently
• Represent the company with key industry analysts, stakeholders, and customers

Who You Are

• Driven: You understand the potential of AI to transform how we work and deliver impact and are excited to join a company at the forefront of that change
• A great communicator: You are a strong writer and presenter who can impact an audience emotionally and intellectually, and understand how to adapt your approach to suit your audience
• Product-obsessed: You love discovering the nuances of products, platforms and features so you can inform the roadmap, build differentiated positioning and packaging, and launch new offerings in a way that drives excitement and adoption.
• Collaborative: You thrive in a collaborative, team-first environment, understanding how to work cross-functionally and create alignment, and knowing how to lead from the front and the back
• Analytical: You enjoy working in data-driven environments and know how to interpret data and results and turn them into insights that drive decision-making
• AI-fluent: You understand how AI models work (prompting, edge cases, accuracy, drift) and can speak confidently about them with customers.You stay ahead of AI trends and experiment with the latest tools and techniques.
• Customer-facing: You exude executive presence and can confidently represent the company with key customers, analysts, and industry experts
• A systems thinker: You understand how to create repeatable playbooks, templates and processes
• Growth-oriented: You have a growth mindset and comfort level operating in fast-moving environments

Experience We’re Looking For

• 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
• Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
• Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
• Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
• Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
• Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
• Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones

Why This Role Matters

AI is transforming how businesses operate and how people work. As an AI-native platform used by GTM and CX teams, we are at the forefront of that change. Our customers trust us to help them leverage AI to transform how their customer facing teams operate and to deliver an amazing experience to their customers. This role is critical in supporting our continued rapid growth and success, building positioning and messaging that helps us to cut through the AI hype and noise — and helping our customers understand how we can help them thrive in the AI era.

• 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
• Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
• Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
• Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
• Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
• Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
• Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones

Job Description

Description

Important:  This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office 3 days per week.

About Us:

We believe that each team member is unique and brings exponential value to the company. In return, we provide you with the opportunity to solve problems through continuous learning and fostering feedback, ultimately mastering their craft. By investing in our team and in new technologies, we can continue our success for years to come.

We are embarking on an adventure and rely on our team of skilled, enthusiastic, and collaborative to turn our ship towards a new horizon.

About the Role:

As the Senior Product Marketing Manager, you will lead our product marketing strategy and serve as the key liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting to the VP of Product, you’ll drive monetization initiatives, craft compelling product communications, and use market insights to boost both player engagement and revenue.

What you'll do:

• Own primary product revenue and retention metrics 
• Define and implement a monetization strategy by establishing pricing frameworks, approving in-app purchase pricing, and mitigating revenue risks in collaboration with FP&A.
• Oversee the creation and execution of promotional campaigns, including designing bundles, setting release cadences, and driving player reactivation efforts.
• Manage integrated product communication initiatives by developing full-funnel marketing campaigns and ensuring cohesive, organization-wide messaging.
• Leverage player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
• Collaborate with executive leadership to align cross-functional teams and initiatives with overall product and monetization objectives.

Must-Haves:

• 5-7 years of experience in product marketing
• Proven track record in developing pricing frameworks and monetization strategies
• 2+ years of leadership experience demonstrated by owning key revenue and retention metrics
• Experience designing and launching integrated marketing campaigns, including crafting promotional offers, bundles, and reactivation strategies
• Evidence of effectively communicating strategic insights to executive stakeholders
• Demonstrated eagerness to integrate AI-driven tools into daily workflows, leveraging innovative technologies to enhance data analysis, campaign optimization, and strategic decision-making
• Demonstrated expertise in data-driven decision-making and risk mitigation (e.g., managing revenue-related risks)
• Excellent written and verbal communication skills for crafting cohesive product messaging
• Strong analytical skills, with the ability to derive actionable insights from market research and data analysis
• Experience setting and monitoring KPIs to evaluate campaign performance
• Demonstrated success collaborating cross-functionally with teams such as Content, Marketing, Product, Operations, and FP&A
• Adept at leveraging data analytics to inform pricing frameworks, promotional strategies, and market insights

Nice-to-Haves:

• Gaming and/or live operations background
• History of managing real-time player engagement and in-game promotions
• A creative and agile mindset, with proven success in pioneering innovative monetization and marketing strategies in fast-paced environments
• Advanced technical expertise in data analytics, A/B testing methodologies, and emerging technologies (e.g., machine learning)

Job Description

Salary:

About Introhive

Introhive is an AI-powered Relationship Intelligence platform that helps firms overcome data silos and unlock actionable relationship insights that drive collaboration and growth.

Weve grown a lot since we began our journey in 2012, but our core mission remains the same To revolutionize the way companies manage, nurture, and leverage their relationships to unlock value, drive growth, and delight customers.

Introhive is the fastest growing B2B relationship intelligence platform, recognized as a category leader in sales intelligence and data quality management software by G2 Crowd, a top 10 fastest growing technology company in Deloittes Fast 50Awards three years in a row, and the MarTech 2020 Breakthrough Award winner for Best CRM Innovation.

Trusted by industry-leading brands such as KPMG, Freshfields, CBRE, and Deloitte, Introhive supports over 250,000 users in 90+ countries.

Position Overview

As the Product Marketing Manager (PMM), you will play a pivotal role in defining and executing go-to-market (GTM) strategies for our products. This role focuses on driving product awareness, market differentiation, and adoption to accelerate growth across new and existing customer segments. You will partner closely with cross-functional teams to deliver impactful messaging, enable sales teams, and bring products to market effectively. Your mission will be to ensure our products resonate with target audiences and deliver measurable business outcomes.

This strategic position requires a blend of market and customer insights, product knowledge, and strong execution capabilities. As a PMM, you will help shape our market presence and ensure our solutions are positioned to solve key customer challenges while driving demand and adoption.

Responsibilities

• Product GTM Strategy
  • Lead the go-to-market strategy for product launches, updates, and key initiatives to drive market penetration and customer adoption.
  • Develop positioning, messaging, and value propositions that differentiate our products in the market and align with customer needs.
  • Collaborate with Product, Sales, and Marketing teams to define launch plans, timelines, and success metrics for new product initiatives.
  • Define and report on campaign and product performance metrics
  • Craft cross-sell campaigns to promote features and products available to existing customers.
  Cross-Functional Collaboration
  • Partner with Product Management to align on roadmap priorities and bring the voice of the customer into product development.
  • Work closely with Sales and Enablement teams to deliver compelling materials, tools, and training that empower them to communicate product value effectively.
  • Collaborate with Demand Generation to execute integrated campaigns that drive product awareness and lead generation.
  Market & Customer Insights
  • Conduct market research and collaborate with PMM, Competitive Intelligence to understand competitive dynamics, industry trends, and customer pain points.
  • Gather insights from customers, prospects, and internal stakeholders to refine messaging, positioning, and feature prioritization.
  • Analyze customer adoption data and market performance to inform future strategies and product enhancements.
  Content & Enablement
  • Create and maintain high-impact marketing collateral, including product datasheets, presentations, case studies, and white papers.
  • Design and deliver sales enablement materials that highlight product capabilities, benefits, and use cases.
  • Develop customer-facing content to educate, engage, and retain users, ensuring consistent messaging across all channels.

Qualifications

• Bachelors degree in Marketing, Business, or a related field
• 2+ years of experience in product marketing, or a related role, preferably in the tech or SaaS industry.
• Strong analytical skills with the ability to translate complex data into actionable insights.
• Exceptional communication skills, both written and verbal, with the ability to present complex information clearly and concisely.
• Ability to work independently in a fast-paced environment, managing multiple projects simultaneously.
  

Why Introhive?

We are one TEAM! We attract the best and brightest and we empower them. We value each other and do what it takes to make each other successful. We treat our customers and partners the same way. We embrace the power of unity, diversity, and collaboration in all that we do.

Hiver Perks

Some Hiver Perks are available only to full time permanent employees of Introhive.

• Flexible Work Hours
• Remote or Hybrid Work Supported
• Unlimited Paid Time Off
• Health & Dental Benefits
• Retirement Plans
• Employee EAP
• Employee Resource Groups
• Mentorship Programs
• Continuing Education Programs
• Maternity/Parental Leave
• A Chance to be Part of Something Great

Job Description

Description

As the Director, Product Marketing , you will be the product and quantum services expert on the marketing team. This role focuses on defining product positioning, crafting compelling messaging and content, competitive and industry analysis, driving market awareness and adoption, and enabling business development and sales teams. You have the rare ability to see the “big picture” and understand technical details at the same time. Your ability to understand and translate technical capabilities into value to potential early adopters for quantum computing services is crucial.  You will work with the marketing team to design and deliver marketing programs for Photonic’s quantum offerings. You are the prime marketing interface into both product management, and the engineering teams. You are comfortable working in a small marketing team handling a variety of responsibilities, collaborating closely with cross-functional teams of marketers, scientists, engineers, and product experts. You are equally comfortable driving strategy as you are “rolling up your sleeves” to execute on daily responsibilities.

Please include a cover letter with your resume (in one file) describing how you would be a great fit at Photonic and what attributes you could bring to our growing team.

Content Development  

• Develop product and quantum services content, including datasheets, whitepapers, case studies, detailed personas, value propositions and ROI, presentations, customer success stories, web content, blogs, videos, and other tools 
• Partner with the communications team on campaigns, blogs, and other promotional content.  

Market and Competitive Analysis  

• Conduct market research to understand the quantum market, customer needs, industry trends, and competitive landscape. 
• Provide timely recommendations, market analysis, and updates on competitors 
• Provide actionable insights to influence product roadmap and strategy 
• Continuously evaluate the competitive landscape to maintain and enhance product differentiation and adjust messaging accordingly. 

Go-to-Market Strategy  

• Collaborate with product management, marketing, sales, and engineering teams to align on product goals and market positioning. 
• Develop and execute go-to-market strategies for new product and service launches and updates.  

Product Positioning and Messaging  

• Craft compelling, differentiated product positioning and messaging that resonates with target audiences. 
• Ensure consistent messaging across all stakeholder touchpoints 
• Work with the marketing team at building relationships with key influencers (industry analysts, media, bloggers) to gain coverage that builds Photonic reputation with target audiences 

Sales Enablement  

• Develop sales enablement materials, including sales decks, product demos, and training content. 
• Train and equip sales teams with the knowledge and tools needed to effectively position and sell Photonic products. 

Customer Advocacy  

• Support onboarding and training for early customers.  
• Identify ongoing opportunities to enhance the customer experience. 
• Build and nurture customer relationships to generate testimonials, case studies, and references. 
• Act as a voice of the customer within the organization. 

• Specific industry experience in HPC or previous quantum experience. 
• 10+ years of experience working in a product marketing or product management role for highly complex and early-stage technology products. 
• MBA or equivalent experience, ideally in combination with a background in engineering, physics or computing. 
• Demonstrated track record of successful execution of product marketing assets – competitive analysis, positioning, messaging, use cases, and detailed product literature. 
• Strong understanding of the quantum ecosystem competitive landscape. 
• Proven ability to develop expertise in nascent market sectors and related applications. 
• Self-starter and able to work independently and lead cross functional teams. 
• Ability to communicate and translate complex technical issues for business users, investors, and other key stakeholders. 
• Demonstrated knowledge and extensive experience working with various marketing channels, metrics, marketing systems and marketing processes in a highly competitive market. 
• Strong business acumen including excellent judgment and confidence to back your ideas up. 
• Excellent interactive, communications, interpersonal and collaboration skills. 
• Superior analytical skills, attention to detail, objectivity, and accountability. 
• Experience with primary and secondary market research, competitive analysis, and customer insights. 

• Get involved with a quantum startup company set to redefine computing
• Work closely with some of the brightest innovators in quantum technologies
• Enjoy a fast-paced and fun environment where you can try new things while solving innovative challenges every day
• Inclusive company culture
• Competitive salary, benefits (including life insurance, extended health, dental, long term disability, and a flexible spending account), and potential upside

The description above is what we think an ideal candidate would look like for this role. At Photonic, we understand that everyone has a different work and life journey. If you feel your experience is close to what we've described, but you might not meet all the requirements, please still apply! We are also committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion. We embrace and encourage our employees’ differences, knowing that these very differences inspire innovation and build better teams. If there are any accommodations our team can make throughout our hiring process, please let us know.

Job Description

Company Description

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.  

The Director - Product Marketing is responsible for owning messaging, driving go-to-market (GTM) product launches, and the development of content that engages prospective buyers, supports customer growth, and enables sales conversion.  This role is highly cross-functional, partnering closely with teams across Appcast—including Product, Sales, Strategy, and Customer Success—to ensure our solutions are clearly and effectively positioned in the market.   

Success in this role requires a strong blend of strategic insight, cross-functional leadership, and hands-on development of sales collateral. As a senior member of the marketing team reporting directly to the VP of Marketing, you will play a critical role in shaping how we communicate value to our buyers and enabling our teams to win in a competitive marketplace. 

Job Responsibilities

• Lead strategic partnerships with Product, Strategy, Sales, articulate go-to-market messaging that supports product launches/updates, evolving business needs, and continued growth. Translate those messages into high-quality, market-facing materials (e.g., sales collateral) with strong value messaging and storytelling; oversee the completion of additional sales materials including external one pagers and internal training materials 
• Oversee and direct the completion of case studies and testimonials, ensuring they effectively convey how Appcast delivers customer bliss through optimal performance. 
• Lead the creation and ongoing updates of buyer personas and competitor matrices, collaborating with Strategy and Sales Enablement teams to ensure effective rollout and adoption. 
• As a senior leader in both product marketing and the marketing team more broadly, you will mentor and support the growth and development of staff across the marketing team, particularly in the areas of customer voice, product knowledge, and messaging alignment.  
• Own collateral development - Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create sales materials including external one pagers and internal enablement & training materials.  
• Lead collateral asset lifecycle management – across all forms of content, manage repositories of materials (Content Library, Mindtickle & Sharepoint) and sunset content when required. 
• Drive strategic collaboration with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns.  
• Manage relationships with internal and external design resources as well as subject matter experts. 
• Assess the effectiveness of the product marketing programs, tools (G2), and technology (eg. Mindtickle) that support Appcast’s GTM efforts on an ongoing basis. 
• Develop and maintain a deep, thorough understanding of our customers’ needs and challenges; play a key role in shaping and continuously refining detailed buyer personas; apply data-driven insights to guide strategic marketing decisions. 

• Proven ability to create messaging and collateral that effectively resonates with target audiences. 
• Proven experience creating sales materials that drive engagement and are consistently adopted by sales teams—supporting examples will be requested. 
• Strong leadership and management skills with the ability to motivate and develop a high-performing team.  
• Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies and results to stakeholders at all levels.  
• Ability to think strategically and develop long-term plans while also managing day-to-day execution.  
• Strong leadership and management skills with the ability to motivate and develop a high-performing team.  
• Proven ability to build and maintain strong, collaborative relationships with internal leadership and external stakeholders, fostering alignment and driving cross-functional initiatives forward. 
• High level of positive energy, drive, enthusiasm, and commitment; must be a self-starter and enjoy working in a fast-paced and collaborative environment. 

Education and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.  
• 10+ years of prior product marketing leadership experience is required  

Travel Requirements  

• Travel for this position may include quarterly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities.    

Supervisory Responsibilities

• This position will manage and support direct reports in the Marketing team.  

Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024! 

• We’re the best at what we do.  We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers. 
• We have an amazing culture driven by great people.  Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.  
• We take care of our employees.  We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities. 

All your information will be kept confidential according to EEO guidelines. 

Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Job Description

About Portless

Portless is reinventing e-commerce logistics by letting brands ship directly from the factory floor in Asia to customers worldwide — no sea freight containers, no months-long cash lock-ups in inventory. Ecommerce brands in apparel, beauty, electronics, and home goods use our platform to offer fast delivery at a cost that rivals traditional 3PLs while we handle everything in-between. Our revenue is growing aggressively and this is a great opportunity to get in early at a high-growth company.

The Product Marketing function will be the bridge between customer insight, product innovation, and go-to-market (GTM) excellence. As the first Senior Product Marketing Manager at Portless, you will own the narrative (and the numbers) for our core platform. Your work will set the tone for how thousands of brands understand, adopt, and champion Portless. This role will partner closely with Sale, Account Management, Customer Success, Product and Growth teams to drive adoption, revenue, and long-term success.

• Craft & Own Positioning Translate the unique values and features of Portless, into differentiated messaging that resonates with Ecommerce operators and founders and is reflected in increased win-rates and engagement.
• Lead Go-to-Market Plan and execute launches (features, geographies, partnerships), orchestrating Product, Sales, Customer Success, and RevOps to hit adoption and revenue targets.
• Enable Revenue Teams Build the playbooks, pitch decks, battle cards, and other enablement materials that give GTM teams the confidence to close and expand deals.
• Drive Adoption & Expansion Design and optimize multi-channel campaigns - website, email, in-product, partner co-marketing - to lift activation, stickiness, and upsell.
• Champion Market Intelligence Run ongoing win/loss analysis, competitive research, and pricing studies; feed insights back into product roadmap and GTM tactics.
• Own Metrics & Reporting Set KPIs for feature adoption, attach-rate, and ARR contribution; track weekly, diagnose gaps, and course-correct with data.

• 3+ years in product marketing for SaaS, logistics tech, or e-commerce enablement, with at least 2 launches that moved revenue needles.
• You are a self-starter with a strong bias towards action who is able to manage competing priorities in a fast-paced environment.
• Proven ability to translate technical or operational complexity into engaging narratives and clear value props.
• Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, and more.
• Experience designing and executing integrated GTM campaigns—email, content, events, outbound—to measurable funnel outcomes.
• Fluency in market and customer research methods (buyer interviews, surveys, data analysis, win/loss).
• Stellar written and verbal communication that is concise, persuasive, and free of corporate fluff.
• Low-ego collaboration style; you make engineers, designers, and sellers all feel heard and empowered.

• Deep experience with leveraging AI Agents and Flows in order to quickly validate ideas and scale impact.
• Background in fulfillment, cross-border logistics, or supply-chain finance.
• Familiarity with the Shopify ecosystems and the metrics that matter to DTC brands (Return rate, ROAS, WISMO, inventory turns).
• Experience with pricing/packaging strategy or revenue operations tools (e.g., Gong, Hubspot).