10 Retail Marketing jobs in Canada

2026 Winter Co-op Retail Marketing

Markham, Ontario General Motors

Posted 1 day ago

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Job Description

**Job Description**
**Hybrid** **_-_** This role is categorized as hybrid. This means the successful candidate is expected to report to Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum (depending on stakeholder needs). Occasional travel within Canada may be required.
**About GM**
At General Motors we pride ourselves on designing, building and selling the world's best vehicles. We are seeking a new generation of visionaries to help launch bold engineering and business initiatives, and shape new directions for General Motors. As an intern or co-op student through our EXCEL (Exploring Careers through Experiential Learning) Program you will gain hands-on career specific experiences to maximize your real-world potential.
Collaborating on innovation challenges, interacting with Industry leaders, attending cross-functional networking events and volunteering for community service activities.
**Role Summary**
As a co-op student on the Retail Marketing Team, you will support GM Canada's national retail marketing efforts, contributing to the planning, execution, and communication of retail campaigns and initiatives. Working closely with the Retail Communications & Operations Manager and broader team, this role offers hands-on experience in campaign coordination, partnership management, and cross-functional collaboration. The successful candidate will gain exposure to high-impact programs such as national Retail Events and GM's exclusive partnership with Costco Canada, while developing foundational skills in marketing operations, stakeholder engagement, and strategic planning.
**Key Responsibilities**
+ Assist in the preparation and coordination of monthly Retail Planning Meetings (RPM), including data consolidation and presentation support.
+ Contribute to the execution of retail go-to-market strategies, including agency briefings, field communications, and retail campaign launches.
+ Support the management of GM Canada's exclusive Costco partnership, including coordination of program execution, development of marketing materials for Costco channels, and analysis of program performance through data reporting and insights.
+ Help draft and distribute retail dealer communications, such as Retail Playbooks and Field Net materials.
+ Assist in the coordination of Executive Retail Messaging, supporting monthly communications to senior leadership and dealer networks.
+ Conduct research and provide insights to support retail campaign optimization, including competitive analysis and consumer trends.
+ Support the tracking and reporting of program performance, contributing to post-launch reviews and continuous improvement efforts.
+ Assist in the development and rollout of the annual Dealer Graphics Program, working with brand and agency teams to create a comprehensive suite of materials for deployment across the Canadian Dealer Network.
**Required Qualifications and Competencies**
+ Currently enrolled in a post-secondary program or in 3rd or 4th year of study in Business, Marketing, Communications, or a related field.
+ Available for a 12-month term.
+ Strong written and verbal communication skills.
+ Highly organized with strong attention to detail and ability to manage multiple tasks.
+ Proactive and collaborative mindset, with a willingness to learn and contribute.
+ Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
+ Bilingualism (French) is not required but considered an asset.
**Sponsorship:** PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN CANADA NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP
_NOTE- YOU MUST BE ENROLLED IN A CO-OP OR INTERNSHIP PROGRAM AND MEET THE PROGRAM'S ELIGIBILITY REQUIREMENTS. ALL STUDENTS MUST ALSO BE LEGALLY ENTITLED TO WORK IN CANADA._
_Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada Company, please advise if you require accommodation._
_For more information about GM Canada, visit our website at_ _ Motors of Canada values diversity and is an equal opportunity employer._
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
**Non-Discrimination and Equal Employment Opportunities**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire ( .
**Accommodations**
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email ( ) us or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
**Our Company ( Culture**
**How we hire ( diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations ( are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) ( . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.
Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
This advertiser has chosen not to accept applicants from your region.

2026 Winter Co-op Retail Marketing

Oshawa, Ontario General Motors

Posted 1 day ago

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Job Description

**Job Description**
**Hybrid** **_-_** This role is categorized as hybrid. This means the successful candidate is expected to report to Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum (depending on stakeholder needs). Occasional travel within Canada may be required.
**About GM**
At General Motors we pride ourselves on designing, building and selling the world's best vehicles. We are seeking a new generation of visionaries to help launch bold engineering and business initiatives, and shape new directions for General Motors. As an intern or co-op student through our EXCEL (Exploring Careers through Experiential Learning) Program you will gain hands-on career specific experiences to maximize your real-world potential.
Collaborating on innovation challenges, interacting with Industry leaders, attending cross-functional networking events and volunteering for community service activities.
**Role Summary**
As a co-op student on the Retail Marketing Team, you will support GM Canada's national retail marketing efforts, contributing to the planning, execution, and communication of retail campaigns and initiatives. Working closely with the Retail Communications & Operations Manager and broader team, this role offers hands-on experience in campaign coordination, partnership management, and cross-functional collaboration. The successful candidate will gain exposure to high-impact programs such as national Retail Events and GM's exclusive partnership with Costco Canada, while developing foundational skills in marketing operations, stakeholder engagement, and strategic planning.
**Key Responsibilities**
+ Assist in the preparation and coordination of monthly Retail Planning Meetings (RPM), including data consolidation and presentation support.
+ Contribute to the execution of retail go-to-market strategies, including agency briefings, field communications, and retail campaign launches.
+ Support the management of GM Canada's exclusive Costco partnership, including coordination of program execution, development of marketing materials for Costco channels, and analysis of program performance through data reporting and insights.
+ Help draft and distribute retail dealer communications, such as Retail Playbooks and Field Net materials.
+ Assist in the coordination of Executive Retail Messaging, supporting monthly communications to senior leadership and dealer networks.
+ Conduct research and provide insights to support retail campaign optimization, including competitive analysis and consumer trends.
+ Support the tracking and reporting of program performance, contributing to post-launch reviews and continuous improvement efforts.
+ Assist in the development and rollout of the annual Dealer Graphics Program, working with brand and agency teams to create a comprehensive suite of materials for deployment across the Canadian Dealer Network.
**Required Qualifications and Competencies**
+ Currently enrolled in a post-secondary program or in 3rd or 4th year of study in Business, Marketing, Communications, or a related field.
+ Available for a 12-month term.
+ Strong written and verbal communication skills.
+ Highly organized with strong attention to detail and ability to manage multiple tasks.
+ Proactive and collaborative mindset, with a willingness to learn and contribute.
+ Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
+ Bilingualism (French) is not required but considered an asset.
**Sponsorship:** PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN CANADA NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP
_NOTE- YOU MUST BE ENROLLED IN A CO-OP OR INTERNSHIP PROGRAM AND MEET THE PROGRAM'S ELIGIBILITY REQUIREMENTS. ALL STUDENTS MUST ALSO BE LEGALLY ENTITLED TO WORK IN CANADA._
_Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada Company, please advise if you require accommodation._
_For more information about GM Canada, visit our website at_ _ Motors of Canada values diversity and is an equal opportunity employer._
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
**Non-Discrimination and Equal Employment Opportunities**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire ( .
**Accommodations**
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email ( ) us or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
**Our Company ( Culture**
**How we hire ( diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations ( are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) ( . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.
Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
This advertiser has chosen not to accept applicants from your region.

Retail Marketing Specialist (12-month contract)

Toronto, Ontario Uniqlo Canada

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Job Description

Job Description

Description

Job Title: Retail Marketing Specialist (12-month Contract with potential to extend or transit to permanent role)  

Location(s): Downtown Toronto (presence at the office 5 days a week is preferred, this position requires 30% travel to store locations) 

Reporting to: Marketing Director  

Retail Marketing Specialist (12-month Contract)  

Shape the Uniqlo Experience Across Canadian Retail 

Are you a dynamic marketer passionate about bringing brands to life in stores? Do you thrive in fast-paced environments where creativity meets execution? Join Uniqlo Canada as a Retail Marketing Specialist and become the driving force behind seamless, impactful in-store and local marketing campaigns for one of the world’s most innovative apparel brands.

You will execute Uniqlo’s marketing vision across retail touchpoints – ensuring every campaign, promotion, and product launch delivers a cohesive, inspiring brand experience for Canadian customers. 

UNIQLO is a global apparel retailer committed to changing the world through the power of clothing. As part of Fast Retailing—one of the world’s largest retail groups—we’re known for LifeWear: high-quality, functional, affordable clothing designed for everyone, everywhere. With more than 2,500 stores worldwide, almost 30 stores in Canada, and strong growth ambitions in the Canadian market, UNIQLO offers a unique opportunity to lead, influence, and grow with a forward-thinking, performance-driven organization. 

Position Overview 

UNIQLO Canada is seeking to hire a Retail Marketing Specialist (12 Month Contract) to join our growing Marketing/PR team. The Retail Marketing Specialist will be responsible for implementing and leading instore marketing campaigns and new store opening events in 2025/2026 with responsibilities developing both short-term and long-term marketing strategies, creating IMC, executing campaigns, monitoring ROI and managing marketing budget. More importantly, the Retail Marketing Specialist will be tasked with increasing UNIQLO brand awareness and preference through various marketing activities. 

Job Description: 

  • Building brand awareness and positioning through effective retail marketing
  • Developing and evaluating marketing strategy for instore campaign and new store opening events
  • Propose both short-term and long-term marketing strategy with strong analysis in market opportunity, previous sales history, marketing spending vs. net sales, local trend, etc.
  • Develop integrated media plan which meets both effectiveness (Quality) and efficiency (Cost)
  • Effectively develop, coordinate, and execute regional marketing plans, including grand openings, product focused campaigns, and focus store activities
  • Assist in creation of new partnerships and programs to increase UNIQLO’s brand awareness, sales and customer traffic to stores
  • Closely communicate with internal counterparts and external agencies to best screen incoming proposals and business opportunities
  • Additional duties as assigned.

Desired Skills and Experiences: 

  • Bachelors degree in marketing, business, business management or related field
  • 2+ years of experience in developing marketing campaigns, marketing strategies, and plan execution (Retail, Fashion, CPG preferred)
  • Marketing experience with retail stores is considered an asset
  • Proven ability to manage multiple projects, deadlines and stakeholders in a rapid-paced environment
  • Detail oriented with strong project management skills
  • Strong analytical skills
  • Ability to quickly adapt to change and able to pivot strategies based on results or market shifts
  • Must be able to collaborate cross functionally and willing to work in a team-based environment
  • Ability to communicate clearly and concisely

What We Offer: 

  • The opportunity to contribute to marketing function of a globally respected brand during a key growth phase in Canada to make Lifewear accessible to all Canadians
  • Collaborate with passionate, humble teams, in a global brand
  • A results-driven, entrepreneurial culture where your decisions drive real business impact
  • Competitive salary and employee discounts

Join Us.
If you’re eager to roll up your sleeves and shape how Canadians experience Uniqlo in stores and online, we want to hear from you! 

UNIQLO Canada is an equal opportunity employer. Accommodations are available upon request during the recruitment process.

We sincerely appreciate the interest and enthusiasm of all applicants. While every application is carefully reviewed, only candidates whose qualifications closely match the requirements of the position will be contacted.

ABOUT US    

Welcome to Uniqlo, where our journey from a single store in Hiroshima to a global brand embodies the essence of Japanese simplicity and innovation. Our founder, Tadashi Yanai, envisioned a company that transcends traditional fashion, focusing instead on creating high-quality, functional clothing that serves the everyday needs of people worldwide. This vision gave birth to our LifeWear concept—apparel that is simple, yet essential; designed to make life better for all.  

As you embark on your journey with UNIQLO, know that you are joining a company that never gives up. Every challenge we have faced has made us stronger, smarter, and more determined to push boundaries. We are more than just a fashion brand—we are a global movement driven by sustainability, purpose, discipline, and the belief that great clothing can change lives.  

Vision and Culture  

At Uniqlo, we embrace the Japanese philosophy of continuous improvement. This principle drives us to constantly refine our products and processes, ensuring that we deliver clothing that offers new and unique value. Our commitment to quality and innovation is evident in our fabric technologies, such as HEATTECH, which provides warmth without bulk, and AIRism, designed to keep you cool and comfortable. These advancements reflect our dedication to enhancing the everyday experiences of our customers.  

 Our name, UNIQLO, is a blend of 'unique' and 'clothing,' symbolizing our mission to provide distinctive apparel that meets universal needs. We believe in the power of simplicity and strive to create designs that are both timeless and accessible, allowing individuals to express their personal style effortlessly.  

 We invite you to embrace our core values of simplicity, quality, and continuous improvement. Together, we will continue to innovate and inspire, bringing the best of Japanese craftsmanship and philosophy to wardrobes around the world.  

Welcome to the Uniqlo family, where we are united in our pursuit of making everyday life better through exceptional clothing. 

(For internal use ONLY) #LI-POST

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AVP, Global Marketing Strategy

Toronto, Ontario Manulife

Posted 23 days ago

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The AVP of Global Marketing Strategy will lead a team of skilled strategists to develop and implement a comprehensive global strategy and lead execution of strategic projects, reporting to the VP of Global Marketing Strategy and Transformation. The team is responsible for delivering high-impact strategic initiatives to senior stakeholders, including the Global Marketing Leadership Team, the Executive Leadership Team, and the Board.
**Communication & Influence**
+ Demonstrates strong verbal, written, and presentation skills to influence business partners and motivate teams.
+ Presents critical facts and strategic themes to ensure unbiased leadership decisions.
+ Serves as an unbiased voice in communicating progress and necessary actions.
+ Uses collaborative approaches to increase creativity and innovation.
+ Encourages others to break down problems into actionable steps and challenge norms.
**Strategic Oversight & Governance**
+ Ability to use AI to automate and standardize reporting tools, driving efficiency and consistency.
+ Maintains ongoing internal commentary on progress against strategic objectives.
+ Oversees quarterly governance reporting, highlighting strategic progress.
+ Supports and drives governance practices (ODF, DOA, Risk Practices) across initiatives.
+ Supports processes for capturing, cataloging, and overseeing the segment portfolio.
+ Continuously reprioritizes objectives across business lines, identifying themes, issues, and risks.
**Collaboration & Cross-Functional Partnership**
+ Partners with initiative teams to ensure comprehensive storytelling.
+ Collaborates with AVP, Finance, and IT delivery teams to optimize planning and reporting tools.
+ Partners effectively with cross-functional and virtual teams (IT, Finance, Strategy, Global, Corporate).
+ Partners with stakeholders to connect strategy to outcomes.
+ Collaborates globally to share consistent views of outcomes and incorporate lessons learned.
**Analytical & Critical Thinking**
+ Leverages analytical and critical thinking to drive oversight and recommendations.
+ Quickly identifies critical details and trends to inform segment-level recommendations.
+ Supports analysis of outcomes, risks, and issues in alignment with strategic objectives.
+ Applies organizational savvy and business expertise to present and defend impactful issues.
**Technology & Change Leadership**
+ Applies AI-driven insights to identify trends, risks, and opportunities across the portfolio.
+ Understands and conveys technology concepts simply to various audiences.
+ Demonstrates adaptability to emerging technologies and their impacts.
+ Actively collaborates to lead change and support development of change plans.
+ Supports policies and standards that outline delivery execution.
**Performance & KPI Management**
+ Supports development and reporting of key performance indicators.
+ Captures and reports expense and earnings targets for initiative portfolios.
+ Facilitates discussions and decision-making when focus areas evolve.
**Leadership & Influence**
+ Demonstrates agility and ability to shift priorities quickly.
+ Leverages expertise to develop business cases and overcome objections.
+ Navigates competing priorities using understanding of unspoken agendas.
+ Maintains strong internal and external networks to share ideas and lead brainstorming.
+ Ensures all voices are heard and fosters inclusive collaboration.
**Key Responsibilities:**
+ **Strategic Development:** Co-lead the creation, implementation, and communication of the annual strategic planning process for Global Marketing. Ensure alignment with global segment and function strategy teams.
+ **Strategic Planning:** Lead short-term and long-term strategic planning initiatives aligned with global marketing goals. Ensure timely delivery of key projects and milestones to senior stakeholders with clear communication and accountability.
+ **Special Projects:** Drive strategic projects for the Global CMO or those sponsored by the Global Marketing Leadership Team that generate significant business value.
+ **Thought Leadership:** Provide insights on industry and customer trends, with a focus on customer experience, digital transformation, and competitive intelligence.
+ **Organizational Influence:** Influence and align the organization to the strategy through financial plans, business plans, CMO communications, annual goal setting, and project business cases.
+ **Team Leadership:** Manage a team of 2-3 professionals, offering regular feedback, mentorship, and fostering an innovative, high-performance culture. Enhance team engagement and morale.
+ **Strategy Communication:** Effectively communicate strategy to various key audiences, including the Executive Leadership Team (ELT), Manulife Board, and employees.
+ **Performance Metrics:** Define and track critical metrics to achieve global business goals. Collaborate with the Portfolio Oversight & Reporting team to monitor and report on strategy execution.
**Collaboration Scope:**
+ Work across segments (Canada, United States, Asia, Global Wealth and Asset Management) and functional teams (operations, technology, finance, risk) to drive strategy development, planning, execution, communication, and reporting.
+ Ensure the successful delivery of the global mandate in alignment with Manulife's ambition to be the most digital, customer-centric global company in the industry.
+ Manage stakeholder relationships, communicating transformation progress and aligning resources and expectations with business goals.
**Qualifications:**
+ 10+ years of progressive experience in management consulting, corporate strategy or investor relations with a focus on business, digital transformation, and customer experience, preferably in a premier consulting firm or large multi-national corporation.
+ Proven ability to strategically influence senior leadership and work across complex, multi-functional teams.
+ Skilled in identifying and negotiating early trade-offs to make critical decisions.
+ Respected for delivering practical and realistic solutions.
+ Exceptional facilitation and communication skills, with the ability to connect diverse facts and surface issues.
+ High conceptual skills and strategic thinking ability.
+ Proven success in working effectively in diverse environments and cultures.
+ Demonstrates resilience and maintains a positive, winning attitude.
**_When you join our team:_**
+ We'll empower you to learn and grow the career you want.
+ We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
+ As part of our global team, we'll support you in shaping the future you want to see.
**Acerca de Manulife y John Hancock**
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite .
**Manulife es un empleador que ofrece igualdad de oportunidades**
En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.
Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a .
**Referenced Salary Location**
Toronto, Ontario
**Modalidades de Trabajo**
Híbrido
**Salary range is expected to be between**
$123,400.00 CAD - $229,300.00 CAD
Si se está postulando para este puesto fuera de la ubicación principal, póngase en contacto con para conocer el rango salarial de su ubicación. El salario real variará según las condiciones locales del mercado, la geografía y los factores relacionados con el trabajo pertinentes, como conocimiento, habilidades, calificaciones, experiencia y educación/capacitación. Los empleados también tienen la oportunidad de participar en programas de incentivos y obtener una compensación de incentivos vinculada al desempeño comercial e individual.
Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria. Si se está postulando para este puesto en los EE. UU., póngase en contacto con para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.
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Director, Integrated Marketing Strategy

Calgary, Alberta Travel Alberta

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Job Description: Work. Wonders.Get inspired - Adjust Your Altitude in Alberta, Canada come and be a part of this amazing organization. At Travel Alberta, we are redefining what it means to be a tourism and economic development leader in Canada. As the provincial destination management organization, we’ve embraced an ambitious goal: doubling Alberta’s tourism sector to $25 billion in annual visitor spending by 2035. This bold vision reflects our commitment to transforming Alberta into a premier destination for both visitors and investors, driving sustainable economic growth while creating unforgettable itineraries and experiences that showcase our breathtaking landscapes, vibrant cities, and rich cultural heritage. Position SummaryThe Director, Integrated Marketing Strategy plays a key strategic role in advancing Travel Alberta’s mission to grow Alberta’s visitor economy through bold, insight-driven marketing leadership. This individual brings a future-focused mindset grounded in data, industry expertise, and evolving market dynamics to develop and deliver integrated marketing strategies that drive meaningful impact.Overseeing paid, earned, owned, and shared media channels along with acting as the business owner for digital platforms, the Director, Integrated Marketing Strategy leads cross-functional collaboration with internal teams and external partners to deliver high-performing campaigns that inspire visitation and build brand affinity. They champion innovation, adaptability, and continuous improvement—balancing strategic vision with strong execution to maximize ROI, ensure cost-effective marketing investments, and maintain alignment with Travel Alberta’s objectives.The Director, Integrated Marketing Strategy, brings a strategic, future-focused mindset grounded in data and evolving consumer behavior to deliver integrated marketing strategies that drive visitation, brand affinity, and digital engagement. They will act as the business owner for the performance and evolution of Travel Alberta’s consumer-facing platforms (e.g., TravelAlberta.com and ATIS), while working with the Chief Technology Officer to ensure alignment between campaign objectives and digital experience outcomes.Key ResponsibilitiesOmnichannel Marketing Strategy & Digital Integration:Lead Travel Alberta’s omnichannel marketing campaigns across paid, earned, owned, and shared channels, ensuring consistent messaging, seamless transitions, and integrated experiences across all consumer touchpoints, including digital platforms.Align omnichannel marketing campaign strategies with the performance and evolution of digital platforms, ensuring cohesive user journeys from ad engagement to website conversion.Create and implement cross channel strategies that bring new, strategically aligned products and marketing efforts to life, in collaboration with internal team and external partners. Demonstrate a deep understanding of user behavior and engagement across Travel Alberta’s products and platforms, while staying attuned to the dynamics of the visitor economy, emerging technologies, and evolving industry trends.Optimize campaign performance through a continuous test-and-learn approach powered by AI insights and consumer behavior modeling.Align marketing activities with Destination Canada and internal Destination Promotion objectives.Champion innovative digital storytelling tactics, including immersive content formats, social-first storytelling, and personalization through AI-driven content recommendations to create unified brand experiences across digital and traditional channels.Digital Platform Business Ownership:Act as the business owner of Travel Alberta’s consumer-facing digital platforms, including TravelAlberta.com and ATIS, working with the Chief Technology Officer to ensure they are optimized for user experience, accessibility, and performance.Ensure TravelAlberta.com and ATIS are strategically aligned with marketing campaign objectives by optimizing platform performance, user experience, and content integration to support seamless customer journeys and maximize campaign effectiveness.Support the development of digital distribution projects that enhance omnichannel reach, ensuring Alberta’s tourism products are discoverable and accessible across platforms and consumer pathways.Partner Management & Stakeholder Collaboration:Lead collaboration with agency partners (media buying, creative, social, and digital), ensuring campaigns are insight-driven and AI-augmented.Direct brand strategy agencies to establish strategic frameworks and briefings for brand-aligned projects, including budgets, outcomes, and timelines.Build alignment and amplify collective impact through marketing partnerships with industry stakeholders (e.g. Pursuit, Fairmont, & Ski Big 3).Consult on co-op campaigns with Alberta Tourism Partners in the US market, using performance data to guide investment.Collaborate with the Chief Technology Officer on AI-supported paid search and programmatic strategies with partners like Google and DMOs, leveraging performance data and predictive algorithms to guide investment, optimize budgets, and enhance targeting.Build and nurture strong relationships with internal teams, industry partners, DMOs, and global collaborators through transparency, trust, and shared purpose. Approach partnerships with humility and a solutions-oriented mindset, ensuring alignment with Travel Alberta’s strategic goals while elevating the collective impact of Team Alberta.Actively seek input, listen to diverse perspectives, and foster collaboration across departments and organizations. Create space for innovation and mutual success, particularly in joint marketing efforts, audience testing pilots, and cross-regional campaigns.Organic Social Media & Community Engagement:Develop and execute a forward-thinking social media strategy integrating AI tools (e.g., for sentiment analysis, influencer matching, automated scheduling, and performance prediction).Manage social listening platforms and oversee issue/crisis communication protocols across channels.Maintain a strategic, platform-specific approach across Facebook, Instagram, YouTube, Pinterest, and emerging platforms.Foster deeper audience engagement and loyalty through AI-informed content planning and performance optimization.Ensure social media strategies are integrated within broader omnichannel campaigns and aligned with Travel Alberta’s digital platforms to support consistent messaging.AI & Digital Innovation Integration:Work with the Chief Technology Officer to integrate AI-powered tools (e.g., predictive analytics, generative AI for content, machine learning for audience targeting and segmentation) into campaign planning, creative testing, media buying, and reporting.Promote a culture of digital excellence and AI fluency within the marketing team.Champion strategic decision-making powered by data and AI, going beyond AI-informed insights to shape proactive, forward-thinking strategies.Work with the Chief Technology Officer to identify opportunities for AI adoption across workflows, including generative content creation, consumer behavior prediction, A/B testing automation, and dynamic ad targeting.Stay informed on emerging AI and Martech trends, tools, and partners that drive efficiency and effectiveness.Collaborate with the Chief Technology Officer to ensure that digital and AI innovation efforts are scalable, secure, and aligned with Travel Alberta’s digital infrastructure and omnichannel goals.Strategic Thinking & Innovation:Bring strategic clarity to complex marketing environments by connecting big-picture vision with practical, insight-led execution. Embrace uncertainty with confidence—leveraging data, creativity, and emerging tools (including AI and automation) to solve problems and adapt strategies quickly.Champion innovation by embedding a test-and-learn mindset into the team’s culture. Use audience insights, performance data, and predictive analytics to optimize decision-making and stay ahead of consumer and industry shifts.Ensure that marketing strategies are integrated with Travel Alberta’s digital platforms, including TravelAlberta.com and ATIS, to ensure platform functionality, content, and user experience are proactively aligned with campaign goals.Measurement, Insights & Financial Management:Drive marketing strategies to increase Search lift and optimize revenue generation from marketing initiatives.Manage and forecast a multi-million-dollar marketing budget, ensuring accountability and ROI.Drive insights-based decision-making through campaign dashboards, AI-enabled analytics platforms, and performance scorecards.Lead ongoing campaign analysis, optimizations, and reporting (monthly, quarterly, fiscal), including benchmarking and industry performance comparisons.Guide the Destination Promotion Measurement Framework to ensure strategic alignment and performance accuracy.Lead Media Mix Modeling initiatives to evaluate and optimize marketing ROI across channels.Conduct cost-benefit analyses on marketing initiatives to ensure optimal allocation of resources and measurable returns on investment.Develop and maintain frameworks for evaluating campaign effectiveness, including ROI, attribution modeling, and long-term impact on Alberta’s visitor economy.People Leadership:Inspire and lead a high-performing team by fostering a culture grounded in insights, innovation, and a growth mindset. Champion team development through strategic coaching, hands-on mentorship, and targeted professional development initiatives that empower individuals to reach their full potential.Instill a culture of agility and resilience, encouraging the team to adapt quickly, embrace change, and learn through experimentation and feedback.Foster strong cross-functional collaboration across business units and partners by aligning efforts to shared objectives and building a culture of open communication. Promote psychological safety and inclusion, ensuring every team member feels empowered to contribute and grow.Support team development through targeted coaching and upskilling in areas like AI-enabled marketing, data interpretation, and platform innovation—preparing the team to thrive in an evolving digital and tourism landscape.Demonstrates strong people leadership by fostering a high-performance culture built on trust, accountability, and collaboration. Fosters strong relationships across the Destination Promotion team and with internal business partners. Through collaboration, influence, and clear communication, the Director creates a supportive environment where team members are empowered to grow, take initiative, and deliver exceptional results. Required QualificationsEducation:Degree in Marketing, Business, Communications, or equivalent experience; additional coursework in digital marketing, analytics, or AI-related disciplines is a strong asset.Experience:7+ years in integrated consumer marketing roles, ideally within tourism or destination marketing.7+ years in a senior marketing leadership position overseeing high-performing teams and managing agency/vendor relationships.5+ years of direct people leadership experience.Experience leading omnichannel campaigns and acting as the business owner of digital platforms.Experience working with AI-powered tools (e.g., predictive analytics, generative content, machine learning) in marketing workflows and in collaboration with agency and platform partners is considered an asset.Technical Skills:Demonstrated experience in marketing strategy development, paid media, social media, partnerships, and content marketing.Strong understanding of digital ecosystems, including website performance, SEO, and platform integration.Proficiency in AI marketing tools (e.g., Jasper, ChatGPT, HubSpot AI, Adobe Sensei, Google Performance Max, Sprout Social with AI, etc.).Strong financial acumen in budget management and reporting.Experience acting as the business owner of digital platforms, including user experience optimization and content alignment.Familiarity with campaign dashboards, AI-enabled analytics platforms, and performance scorecards.Understanding of the tourism ecosystem, market trends, and stakeholder dynamics in Alberta and globally is considered an asset.Problem Solving:Ability to bring clarity to complex marketing environments by connecting big-picture vision with practical, insight-led execution.Comfortable with ambiguity and confident in making data-informed decisions that balance strategic vision with practical execution.Skilled at embedding a test-and-learn mindset to drive continuous improvement and innovation.Communication SkillsEffective communicator and storyteller with the ability to influence and align diverse stakeholders.Experience working with cross-functional teams and integrating marketing within broader organizational goals.Strong stakeholder engagement skills with experience leading joint marketing initiatives and cross-regional partnerships.Organizational Skills & AdaptabilityHighly collaborative and adaptable, with a demonstrated ability to lead cross-functional initiatives across marketing, product, and agency teams.Proven ability to coach and mentor team members in emerging areas such as AI-enabled marketing, data interpretation, omnichannel strategy, and platform innovation.Able to manage multiple priorities and large-scale budgets while maintaining strategic alignment and performance accuracy.Additional Requirements:Ability to travel within Alberta, Canada, and internationally as needed.Familiarity with Alberta’s tourism offerings, regions, and unique visitor value proposition is an asset.*We kindly thank all agency partners, we will NOT require support to fill this role. We kindly request no phone calls nor emails* Powered by JazzHR URUDBz8LSS

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Senior Manager, Integrated Marketing and Campaign Strategy

Toronto, Ontario BrandActive

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Job Description

Job Description

Job Description

Salary:

Our Company

BrandActive specializes in the financial analysis, strategy, and logistics of rebranding implementation and brand and marketing operations. Whether our client is striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing your brand and marketing dollars, BrandActive has what it takes to get the job done.


Since 1998, BrandActive has scoped, budgeted, planned, and executed brand change for many of the worlds most valuable brands. Our services combine industry-leading analytics with a unique and proven methodology that provides the information clients need to make sound financial decisions, save time and money and operate more efficiently. Whether our clients are going through a one-time corporate rebrand or want to get the most out of the everyday management of their existing brand, we help them achieve more, spend less, and build a better brand.


For BrandActive team members, our goal is to be an inclusive place where you are supported in becoming the best you can be, where together we build a strong and agile organization that not only sets the standard for excellence in our industry globally, but also exemplifies how to be a compassionate commercial endeavor that is built on trusting relationships and empowering the growth of every one of us. We are a team of great people, doing great work and having a great time doing it, and we challenge ourselves to bring smarter, faster and better solutions into everything we do!



The Opportunity

BrandActive is seeking aSenior Manager, Integrated Marketing and Campaign Strategyto lead the development, execution, and performance of marketing programs that drive awareness, engagement, and pipeline. This role is responsible for translating strategic business goals into compelling campaigns that reach the right audiences, through the right channels, with the right message.


You will oversee campaign planning and rollout across content, digital, and event channels, partnering closely internal teams and vendors, specifically with our partner Opascope (channel execution), and team members within Revenue Operations (reporting), Sales Operations (enablement), and the Senior Director, Go-To-Market and Transformation (timelines and coordination). Youll also guide editorial direction to ensure all marketing efforts reflect a clear and consistent brand voice.


This is a highly collaborative, cross-functional role that requires equal parts strategy, execution discipline, and performance insight. If youre energized by building integrated campaigns that deliver measurable business impact, this role offers the opportunity to shape how BrandActive shows up in the market.


We are all committed to working together to achieve our North Star of a team of great people, doing great work and having a great time doing it. As part of this, there is an expectation that all of our team members will contribute to internal initiatives that advance our client and/or team member experience while challenging us to be smarter, faster, better in everything that we do! We find that this allows us to be agile in our approach to the work and provide growth opportunities for our team members.


BrandActive is going places join us and help make it an even better place to work.



Responsibilities

Campaign Strategy and Execution

  • Lead the planning, execution, and performance management of integrated marketing campaigns, from strategy to rollout to reporting
  • Align campaign initiatives to go-to-market (GTM) objectives, supporting awareness, engagement, and pipeline generation across BrandActives priority sectors
  • Collaborate with the Senior Director, Go-To-Market and Transformation to ensure campaign timelines are realistic, cross-functional teams are aligned, and blockers are addressed early
  • Coordinate channel execution and paid media delivery with our external vendor, Opascope, ensuring creative and targeting are aligned to campaign goals
  • Partner with Sales Operations and Revenue Operations to ensure campaigns are tracked effectively and insights are used to optimize future efforts
  • Support key initiatives such as brand rollout, website update, email marketing, and paid campaigns with integrated strategy and execution planning


Editorial Direction and Content Oversight

  • Own the editorial and content development process for campaigns, leveraging BrandActives AI agents and internal Subject Matter Experts (SMEs)to scale content delivery without sacrificing voice or strategic clarity
  • Guide development of marketing assets in partnership with internal content contributors, AI writing agents, and subject matter experts, ensuring messaging quality, brand consistency, and strategic alignment
  • Ensure messaging is aligned, audience-relevant, and strategically sequenced across all content types
  • Partner with internal and external teams to ensure thought leadership, speaking engagements, and partner-facing content are integrated into broader campaigns
  • Lead content audits, messaging evolution, and ongoing brand storytelling


Performance and Optimization

  • Collaborate with Revenue Operations to define campaign key performance indicators (KPIs) and dashboard structure; ensure reporting provides visibility into whats working
  • Interpret campaign performance and make recommendations for iteration across content, targeting, and channels
  • Share campaign performance insights across teams to promote alignment, learning, and continuous improvement
  • Help identify smarter, faster, better ways to execute campaigns by tightening handoffs, streamlining reviews, and standardizing workflows


Team Member Development

  • Take ownership of your professional development by seeking feedback and exploring stretch opportunities
  • Support the clarity, confidence, and effectiveness of cross-functional team members by providing structure, direction, and messaging context
  • Help create a culture of accountability and learning by sharing wins, documenting processes, and surfacing performance gaps
  • Embody BrandActives values of trust, agility, and growth through thoughtful leadership, strong collaboration, and continuous improvement


Professional Development

  • Take accountability for own development, creating and updating development plan as required, communicating with people leader around aspirations
  • Accept and act on feedback provided
  • Demonstrate inclusive and supportive behaviour when interacting with colleagues
  • Contribute to internal initiatives that impact the client and/or team member experience
  • Bring forward smarter, faster, better solutions to processes and identify opportunities to be more agile in day-to-day activities



Qualifications and Experience

Education and Experience

  • 7+ years of experience in B2B marketing, with a focus on integrated campaign development and cross-channel execution
  • Demonstrated success planning and launching marketing programs that drive measurable business outcomes
  • Strong editorial and messaging instincts - you know how to turn strategy into clear, resonant content that performs
  • Proven ability to manage marketing calendars, prioritize initiatives, and keep cross-functional teams aligned
  • Comfortable working with reporting dashboards to understand performance and recommend improvements
  • Experience collaborating with agency partners, paid media specialists, and internal teams to deliver integrated campaigns
  • Skilled communicator and organizer with a high level of ownership, follow-through, and attention to detail
  • Experience in professional services, marketing services, or brand-focused B2B environments is a plus


Location

This is a hybrid role with the opportunity to work in our Toronto office. We will also consider fully remote candidates for this role.

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Lifecycle Marketing Manager-Lead Retention Strategy for a High-Growth E-Commerce Team

Vancouver, British Columbia Pearl West

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Job Description

Job Description

Job Description

Company Overview

At Pearl West, we’re redefining how consumer brands are built and scaled. We own and operate six DTC brands with a combined run rate of over $40M and a clear mission: build brands that leave lasting impressions—and exit them at their peak.

We operate like a mini Unilever, but without the bureaucracy. Think lean teams, fast decisions, high accountability, and direct ownership. Some of our brands are homegrown; others are acquired and scaled quickly using a centralized team model across creative, media, product, and operations.

Our leadership includes e-commerce veterans and operators from 9-figure exits like Goli Nutrition. We’re extremely well-capitalized and actively acquiring more brands while building a team of high-performers who are energized by speed, clarity, and results.


Role Overview

We’re hiring a Lifecycle Marketing Manager to take full ownership of the customer lifecycle across our portfolio of brands. This role is responsible for maximizing customer lifetime value (LTV) by developing, executing, and optimizing strategies across email, SMS, and other retention channels.

You’ll play a critical role in shaping our retention engine—from customer segmentation and lifecycle mapping to performance reporting and campaign execution. This is a strategic and executional role, reporting directly into the marketing/growth leadership team.

Type: Full-time
Location: Remote/Hybrid
Focus: Strategy + Execution


Key Responsibilities
  • Own and optimize the full post-purchase customer journey (onboarding, replenishment, upsell, win-back) across multiple DTC brands.
  • Build, manage, and optimize email and SMS marketing flows using Klaviyo, Postscript, Attentive, or similar platforms.
  • Execute segmented, behavior-based campaigns and automations that drive engagement, repeat purchase, and retention.
  • Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities.
  • Work cross-functionally with creative, media, and product teams to test messaging and improve funnel performance.
  • Build retention reports, dashboards, and insights that guide business decisions and improve performance over time.
  • Ensure high deliverability and performance of all communications across retention channels.
  • Stay updated on industry trends and apply best practices in lifecycle marketing and CRM strategies

Key Performance Indicators (KPIs)
  • Increase customer LTV by 30%+ in the first 6 months
  • Reduce churn rate by 10%+ in the first 12 months
  • Maintain or exceed 20–30% open rates and 2–3% CTRs on key flows
  • Launch 3 or more automated flows in the first 90 days
  • Deliver monthly retention performance insights and recommendations

Success Benchmarks Days)

First 30 Days

  • Complete onboarding and gain full understanding of customer segments and brand lifecycle strategies
  • Audit existing retention flows and identify immediate improvement opportunities
     

First 60 Days

  • Launch initial optimized flows
  • Begin segmentation testing and A/B experimentation
  • Provide early reports on performance lift and recommendations
     

First 90 Days

  • Deliver measurable uplift in flow and campaign performance
  • Own retention KPIs and present roadmap for 6-12 month lifecycle improvement

Required Skills & Qualifications

Must-Have Skills

  • 3+ years of experience in DTC retention or CRM marketing roles
  • Proven success building and optimizing email/SMS campaigns with tools like Klaviyo, Postscript, or Attentive
  • Strong understanding of customer lifecycle management and behavior-driven segmentation
  • Analytical mindset with experience in cohort analysis, LTV tracking, and reporting
  • Clear communicator and confident executor, able to work independently and drive results
     

Nice-to-Have Skills

  • Experience working in CPG, beauty, wellness, or health-related verticals
  • Familiarity with multi-brand portfolios or performance marketing environments
  • Background in A/B testing frameworks and experimentation roadmaps
     

Education & Experience

  • Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
  • Strong understanding of DTC metrics (AOV, LTV, CAC, churn, retention rate

Who Should Apply

You’ll thrive in this role if you:

  • Have a builder mentality—you love to create systems that scale
  • Are highly analytical and results-driven
  • Thrive in fast-moving environments with lots of ownership
  • Have a proven track record of increasing LTV and reducing churn
     

You should not apply if you:

  • Need constant direction or prefer working in rigid structures
  • Are uncomfortable with tight deadlines and real accountability
  • Avoid owning the outcome of your wor

Why Join Pearl West?
  • Growth Opportunity: Step into brands at inflection points and directly impact growth
  • Ownership & Equity: Have a say—and a stake—in the outcome
  • Performance-First Culture: Results > theater. Speed > endless discussion
  • Flexible Remote Work: Work from anywhere with high trust and autonomy
  • Team of Operators: Learn from leaders with real track records of scale and exits

Compensation & Benefits
  • Salary Range: Based on experience
  • Bonus/Equity: Performance-based bonus and equity potential
  • Work Arrangement: Fully remote
  • Perks: Flexible PTO, team retreats, learning and development budget
  • Health & Wellness: Monthly wellness stipend

Application Process
  1. Submit your resume and a short cover letter outlining your experience with retention and lifecycle marketing.
  2. Initial interview.
  3. Final interview with marketing/growth leadership.

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