192 Senior Strategist jobs in Canada

Job Description

Description

Changing consumer behavior in a cookieless world, the rise of GenAI, and the need to avoid commoditization is all transforming the practice of Marketing & Communications. As a Strategist at Quietly, you will lead that charge, helping the world’s leading brands earn attention through a content/data-first approach. 

Working in concert with our Content, Delivery, and Business Development teams, you will be responsible for delivering an array of strategic work while building out new capabilities and refining frameworks.  

You bring experience from creative agencies or publishing and the confidence to work on completely new types of projects; challenging long standing assumptions, defending recommendations, and delivering high-value client work for category-leading organizations. 

You inspire your teammates to raise the bar on every level because you fully understand this new experience economy, how and why audience expectations are transcending categories, and where the future is headed for B2C and B2B brands. You are looking for the next big challenge, and like us, you have no small plans.

This is a full-time 15 month maternity leave contract opportunity offering a competitive base salary starting from $65,000+, 3-weeks vacation, comprehensive benefits package, and the flexibility to work remotely during North American business hours, from our headquarters in Vancouver, or a hybrid of both. If these values resonate, we’d love to hear from you.

Quietly is an award-winning consultancy, harnessing business and creative acumen to drive real outcomes for brands looking to succeed. Our people are dedicated to proving the impact of content on business results through a commitment to service that delivers actionable, expert counsel and compelling, effective content. Quietly partners with category leaders such as Coursera, Goldman Sachs, Intercom, Morningstar, Motorola Solutions and PwC to understand how content drives their business. 

• Deliver high-value strategy work across a variety of projects and client accounts, such as (but not limited to):
  • Design and scope research and analysis requirements (qualitative and quantitative)
  • Conduct research and analysis to uncover findings, insights, and inform opportunities
  • Persona development and journey mapping 
  • Execute various forms of auditing and planning activities, and develop actionable recommendations (e.g. GTM plans, content strategies, SEO audits, competitive analysis, etc.)
  • Develop monthly and custom performance measurement reports on the impact of content efforts 
  • Support in consultative engagements (e.g. workshops)
• Use Quietly’s suite of tools to gather data and enable insights development. Data types covered could include: 
  • Content performance (across the web, search, social, etc.)
  • Search engine data and keywords
  • Social listening and brand monitoring 
  • Audience demographics/firmographics, psychographics/values, and behaviour
• Incorporate relevant data from clients’ MarTech stack or existing research to inform insights development. This could include working with the following data types:
  • Website performance data
  • Email data
  • CRM and sales data
  • Product and review data
• Drive conversations with senior stakeholders in current and prospective accounts, assessing needs and identifying opportunities  
• Proactively stay informed of industry trends, best practices, and MarTech advancements
• Input on the continual improvement of Quietly’s strategic service offerings 
• Work with Head of Insight and Strategy Leads to identify, design and implement new services and capabilities
  • Partner cross-functionally with internal teams and external partners to implement and drive measurable results
  • Conduct research to uncover core customer and industry insights that inform proposed solutions, and if applicable, corresponding partnerships 

• 5+ years of relevant experience working on high-profile, global brands in both B2C and B2B environments
• Strong ability to communicate, influence and persuade effectively with all internal and external stakeholders at all decision making levels
• Strong understanding of strategy’s role in an integrated and converged MarCom landscape (owned, earned, and paid)
• Proficiency working with all types of data, including being able to conduct research and analysis using analytics tools such as (but not limited to):
  • Google Analytics (web analytics)
  • Constant Contact/Hubspot/Marketo/etc. (email and marketing automation)
  • Brandwatch/Buzzsumo (social listening)
  • Google Trends/SEMRush/Moz/Google Keyword Planner/etc. (search and SEO)
• Experience working with AI chatbots like ChatGPT; proficiency in prompting best practices and techniques such as Chain-of-Thought are a plus
• Strong understanding of MarCom KPIs, performance measurement, and/or attribution 
• A track record of managing customer relationships and expectations through effective interpersonal communication, negotiating and partnering
• Strong project management experience including scoping and task management
• Strong presentation, verbal and written communication skills
• Strong research and analytical skills - you need to be comfortable working with both quantitative and qualitative data
• Eligible to work in Canada

Nice to Haves

• Knowledge in media planning/buying, public relations, advertising, social media and search engine optimization
• Experience with various forms of technology and software (e.g. analytics, marketing automation, email marketing, customer relationship management, ecomm, etc.)
• Proficiency with modern CMS & web publishing platforms including WordPress, Drupal, Squarespace, and Wix
• Sound understanding of regression analysis and/or statistical modeling
• Experience in communications, copywriting or content creation, and a love for storytelling
• Strong ability to build narratives around research findings; creating storylines with data and insight 
• Experience in publishing, an understanding of industry-standard content management systems
• Experience with clients in highly technical industries  
• Being bilingual or multilingual

We respectfully request that recruitment agencies and third-party staffing firms do not contact us regarding this opportunity, as we are not engaging external support at this time.

Job Description

Salary:

At Rethink, our promise to you is that you will do the best work of your career. In order to do that, well create and promote an environment where people are happy, inspired and empowered. We back that promise by committing to remain an independent creative agency. So if youre ready to do the best work of your career while having fun, then read on.

Rethink is looking for people who are high-energy, ambitious and genuine. Rethinkers are people who are interested and interesting, relentless, responsible and respectful. Theyre people you would want to hang out with and be inspired by. Rethinks dont settle we have a visceral discomfort with the status quo as a result were constantly challenging, learning, growing and enthusiastically ambitious to make things better.

At Rethink, the strategy department are facilitators of the culturally relevant, exciting work to do that, we need to be category experts, advertising experts while working collaboratively with all teams. Strategy is about making choices and presenting these choices in a clear, concise way to support and sell creative. As a senior strategist, youll frequently collaborate with your Director to ensure alignment and excellence in strategic communications to craft strategy for the brands you work on. Youll work closely with creative and accounts to identify and frame the right problem to inspire the best solutions.

The Opportunity

• As a senior strategist, you will independently craft longer term positionings and campaign strategies for the brands you work on.
• You will use data about brands, their consumers, competitors and culture to inform your approach.
• Youll work hand in hand with the creative team - before, during and after creative briefs - to fuel and elevate ideas that will resonate with people.
• You will foster strong relationships with clients and help guide them through strategic decisions.
• Youll provide recommendations on research approaches that both inform creative development and measure effectiveness.
• Youll be a part of a growing strategy team and have the ability to mentor new and aspiring strategists.

What youll bringing:

• Resourceful problem solving skills
• Critical thinking skills
• Effective communication approaches
• 3-5+ years experience in brand strategy
• A passion for continuing to grow your craft, advertising and creation
• A passion for great work and a genuine desire to impact it
• Strong presentation and communication skills
• Ability to work independently as well as on a team
• A "can-do" attitude no ask is too big or too small for you
• An entrepreneurial spirit you take ownership of your work and bring fresh thinking to the table
• A proactive approach you can see the destination, and you know how to build the path there
• A knack for applied strategy - you have the ability to translate strategic intention into actionable work
  
  

The Benefits

• Competitive compensation and benefits, including added mental health benefits
• Variety of employee perks
• Great work culture
• No client meeting Mondays
• Hybrid work environment
• Access to Rethinks national DE&I committee and working groups
• Growth and training opportunities
• Independence week 1 week off in the summer

The interviewing process at Rethink:

1. Phone screen with Talent Acquisition
2. First round interview with Hiring Manager
3. Interviews with Strategy and Cross Department Team members
4. Final round interview with Head of Department
5. References
6. Offer

Office Location: 720 King Street West, Toronto, ON

We truly appreciate everyones interest but only those selected for an interview will be contacted.

Rethink is committed to creating and maintaining an inclusive, equitable and accessible workplace. We welcome and encourage applications from all intersections. Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process.

Job Description

Salary:

Account Strategist
Saskatoon, SK

Are you energized by creating high-performing digital ad campaigns that deliver measurable results? Does blending strategic thinking with AI-powered insights get you up in the morning? We are looking for an Account Strategist who is passionate about driving client success, optimizing campaigns, and helping businesses grow through data-informed media execution.

About the Job

As an Account Strategist in our AI Managed Professional Services Technical Account Management team, you will manage a portfolio of advertising accounts and deliver performance-driven strategies using best-in-class tools and AI-enhanced recommendations. Youll develop, execute, and optimize campaigns across major platforms like Google and Meta, ensuring client goals are met or exceeded. Working closely with cross-functional teams, youll contribute to strategic planning, performance monitoring, and process improvements while leveraging AI workflows to drive efficiency and innovation.

Your Impact

As an Account Strategist, youll work with Technical Account Managers, Product, and Fulfillment teams to:

• Develop, execute, and manage tailored paid media strategies across platforms using Vendasta and MatchCraft tools
• Monitor and analyze campaign performance, implementing optimizations based on KPIs (CTR, CPA, ROAS) and AI-generated insights
• Maintain proactive client communication, presenting results and recommendations in a clear, actionable way
  

What You Bring to the Table

You have 13 years of experience in digital marketing, paid media, or campaign strategy (agency or in-house), with a strong understanding of campaign setup, keyword research, and optimization tactics. Youre comfortable using analytics tools like Google Analytics, Looker Studio, or platform-native dashboards, and you can translate data into meaningful insights for clients. You communicate effectively, manage multiple priorities in a fast-paced environment, and are eager to leverage AI tools to enhance creative, reporting, and optimization workflows.

Preferred assets include familiarity with AI marketing tools (e.g., ChatGPT, Gemini, Phrasee) and certifications in Google Ads or Meta Ads. A bachelors degree in Marketing, Communications, Advertising, or a related field is also considered an asset.

About Vendasta

Were on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them. At Vendasta, youll be part of something ambitious: helping bring AI transformation to local businesses at scale. As a team member, youll enjoy:

• Competitive health benefits, flex time, and annual work-from-anywhere options
• Equity opportunities and a chance to directly shape our AI future
• A vibrant workplace culture that embraces experimentation, thought leadership, and continuous learning
• A place where building AI isnt just a buzzword, its the core of everything we do

Perks

Join the Vendasta team, where your well-being and growth come first. Step into a workplace that blends competitive health benefits with true flexibility, including flex time and an annual work-from-anywhere policy. Take ownership of your future with our Employee Options Program, and enjoy the little things, like daily snacks, a vibrant cafeteria, and catered Friday lunches at our offices.Invest in your growth through education reimbursement, in-house learning opportunities, and a suite of leadership development programs. Were driven by our values; Drive, Innovation, Respect, and Agility, and it shows in everything we do. Give back through community initiatives and volunteer opportunities, and build more than just a career, build a life you love. At Vendasta, youll find the support, the challenge, and the culture to thrive. Discover your potential. Make an impact. Grow with us.

Help us lead the AI revolution from right here in Saskatoon.

Job Description

Who we are

At illumin, we are transforming the advertising landscape. Our platform offers an integrated space for journey planning, execution, and reporting. It empowers marketers to connect with their audiences in powerful ways through real-time data and easy-to-use visual tools. By seamlessly combining media planning and buying in an intuitive interface, marketers can take complete control of their campaigns, meeting customers wherever they are in the buying journey and maximizing the impact of their ad spend through personalized insights for smarter decision-making.

We are at a pivotal moment, evolving into a product-led company with a team of over 100 skilled professionals and new leadership guiding our path forward. By harnessing the power of data, advancing our AI capabilities, and deeply investing in our people, we are preparing for a future that will redefine what's possible in journey advertising.

Our work is guided by two beliefs: that the ability to execute is paramount to success and that we are only as good as our people. As we grow and transform, we are looking for team members (illumineers) who share our bias for speed, delivery over perfection, and an entrepreneurial mindset. Joining us now is a chance to be part of our transformation. 

Who We Need

Reporting to the Director of Programmatic Strategy, we are seeking a Programmatic Strategist to play a pivotal role in driving revenue growth. You will respond to RFPs from current and prospective clients, developing sales strategies tailored for our advanced programmatic solutions and measurement capabilities. You will collaborate with internal and external stakeholders to develop an in-depth understanding of their business goals and how to leverage the illumin platform best to deliver tailored, high-performing digital advertising campaigns. As our new Programmatic Strategist, you will partner with the sales team to co-own the RFP creation and submission process and act as the primary point of contact for prospective clients exploring how we can best support their needs.

This is a full-time, hybrid or remote opportunity. Individuals within commuting distance of our downtown Toronto office will work onsite 2 days a week. Fully remote employees are required to be available for onsite meetings and events regularly.

Who You Are

You may currently be a Digital Planner within a media agency, ready to take the next step in your career at a fast-moving adtech company. You have a strong understanding of digital advertising formats and programmatic media, with hands-on experience turning strategy into execution. You know how to connect media strategy to performance and results.

What's In It For You

Impact. You are ready for a role that offers more visibility, influence, and opportunities to make a meaningful impact. You will gain valuable insight into how the vendor side of the industry operates. Working closely with internal teams and a wide range of clients, you will deepen your expertise across diverse verticals, including healthcare, travel, and retail.

Career development. You will gain the exposure and direct experience to create your own path in AdTech, Sales, Marketing, or Account Management. Whether this is a stepping stone to a future agency leadership role or the beginning of a new path in adtech, you are ready to dive deeper into the programmatic ecosystem and build a career rooted in data, strategy, and innovation. 

How You Will Make An Impact

• Grow our Programmatic Strategy. You will help create and implement comprehensive digital strategies that align with the business objectives of our clients, focusing on driving net new revenue through solutions within and outside of the illumin platform. You will play a critical role in transforming those strategies into highly curated and detailed RFP responses, ultimately securing net new business and helping to retain and grow existing clients.
• Grow your knowledge. You will stay up to date on industry developments, creative partnerships, inventory management, and forecasting strategies to successfully build RFP responses for our prospective and renewing clients.
• Apply media planning and buying expertise. You will utilize in-depth knowledge of digital advertising, including Real-time bidding (RTB), Demand-Side Platform (DSPs), and data-driven audience segmentation, to provide clients with high-performance ad solutions specifically tailored to what illumin can offer.
• Leverage data. You will focus on audience targeting and segmentation. You will collaborate with internal teams to develop sophisticated audience targeting strategies that utilize first-party data, third-party data, contextual targeting, and other advanced techniques, and effectively position these strategies for clients.
• Develop and execute strategies. You will partner with cross-functional teams, including Sales and Marketing, to ensure cohesive execution of sales strategies and seamless delivery of client campaigns. You will collaborate with Marketing on impactful collateral that supports new business generation and effectively communicates our value proposition. Additionally, you will work closely with the product team, providing them with industry insights and trends observed from RFPs received. 
• Assess and respond. You will work with Sales and Marketing to identify areas for development in the current product offering and with the larger Sales Enablement team to assess potential partnership solutions and shepherd them through the procurement process and their subsequent rollout to Client Facing Teams.

What You Bring  

• The direct expertise. You have proven experience in programmatic buying or strategic planning within the ad tech, digital media, or programmatic advertising industry. You have knowledge of digital advertising providers and partners, DSPs, and data-driven marketing solutions. You are familiar with Microsoft and Google's suite of tools as it relates to building custom media plans for prospective clients.  Ideally, you bring an in-depth and well-developed understanding of what makes RFP submissions compelling in today's landscape for brands and agencies. 
• The drive. You have a sense of curiosity regarding the success of media plans after implementation. You are driven to discover, evaluate, and partner with new measurement, data, and creative solutions.
• The relationship management skills. You have worked in client-facing roles at an agency or ad tech company, presenting innovative and strategic ideas that have led to plan approvals or new business wins. You can influence without authority, gain trust, and secure buy-in when working with multiple stakeholders on projects that often have tight deadlines. A strong ability to prioritize tasks and communicate expectations effectively is essential. 
• The preferred qualifications. You have experience working with programmatic DSPs or similar ad tech platforms. You have exposure to multiple industry verticals and familiarity with different solutions in the programmatic and media landscape relevant for each specific industry.

What else should you know about us? 

We are undergoing a transformative shift. We are embracing change and the opportunities that come with it, empowering every illumineer to innovate, experiment, and bring forward new ideas. Whether accessing new technology, restructuring workflows, or expanding your team, you will have full support if you can make the business case.

We are a broad and diverse team, but we all share a passion for success, a drive to do more, and a love of creating connections. We hire for talent and commitment and provide the guidelines and guidance to elevate skills, knowledge, and abilities across all areas. This is a place where proven methods meet bold ideas, offering opportunities to grow personally and professionally. 

Apply Now

If you want to seize the opportunity to impact a company and influence an industry, and you have 70% of what we are looking for, apply now. We can't promise an interview, but we will consider your whole application.

What You Can Expect from Our Interview Process:

• A virtual interview with a Talent Advisor will discuss your interest in the role and showcase pieces of content you have created.
• A virtual interview with the Director of Programmatic Strategy. You will have the chance to share your experience and knowledge. This will be an opportunity to learn more about the role and team.
• A panel interview with the VP, Sales Enablement and a senior sales leader. You will learn how the Programmatic Strategy team partners with sales and have an opportunity to ask any final questions.

Illumin is firmly committed to diversity within its community and welcomes applications from racialized persons/persons of colour, Indigenous People of North America and the world, veterans, persons with disabilities, 2SLGBTQIA+ persons, and those who may contribute to the further diversification of ideas.

We are committed to providing equitable opportunities in employment and to providing a workplace free from discrimination and harassment. We are equally committed to providing an inclusive and accessible workplace. If you require accommodations at any stage of the interview process, please email us at

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