101 Software Marketing jobs in Canada

Job Description

Job Description

Why FirstOntario?

• Competitive compensation packages
• Top-tier health and wellness benefits, along with a Health Spend Account
• Up to $1000 per year towards professional development
• Pension Plan
• Company-wide Employee Volunteer program (Blue Wave Program)
• Employee and Family Assistance Program
• Exclusive banking benefits

Job Overview

This is the team leader (head of marketing) responsible for the overall strategy and performance of FirstOntario's marketing. AVP ensures that digital transformation goals (e.g. expanding online member services) are met. They will align marketing initiatives with business objectives, driving both new member growth and existing member satisfaction.

This role will lead marketing initiatives to advance the brand and reputation of FirstOntario and its sub-brands, as a financial services leader in communities and Credit Union system. This position will support the Senior Vice President, Marketing, Communications & Community Partnerships in providing strategic direction, oversight and resource management to define and enhance FirstOntario's brand identity and position.

Role

• Lead in the development and implementation of marketing strategies in alignment with FirstOntario's Strategic Plan and translate this strategy into marketing activation, initiatives, and tactics that will enhance the brand image, drive engagement to increase brand awareness, and utilize a broad range of traditional and non-traditional channels.
• Support in the development and lead of the comprehensive marketing strategy (annual marketing plan) in line with FirstOntario's strategic goals, emphasizing digital channel growth and innovation.
• Lead the development and implementation of new products a service with stakeholders
• Champion digital transformation within marketing by adopting new tools (e.g. marketing automation, data analytics) and ensuring seamless, user-friendly digital member experience.
• Allocate and manage the marketing budget, balancing resources between member acquisition efforts (campaigns, ads) and member engagement initiatives (loyalty programs, communications) for maximum ROI.
• Set KPIs and track performance of marketing campaigns (e.g. membership growth, digital engagement metrics, event impact), adjusting strategy based on data-driven insights
• Collaborate with the communications and sales teams to develop campaigns that will achieve desired results, while managing costs. Following each campaign, this role will complete an analysis on the effectiveness of the campaign with a focus on ROI.
• Ensure timely and effective execution of marketing objectives and programs that provide strategic support to the organization's objectives and examine the effectiveness of these programs through the analysis of results.
• Provide strategic oversight to ensure high quality marketing and brand management creation including but not limited to brand building, print publications, web, and social media platforms.
• Present to all levels of the organization
• Partner with senior leaders, the communications team and business units to develop brand positioning in support of marketing strategies. Examine product, marketing and branding opportunities, and define and execute appropriate strategies to address them.
• Oversee all brand and marketing agency relationships to develop and execute specific and measureable creative strategies in support of business plans.
• Serve as a key partner to other business units on marketing and product initiatives working closely with the communications team to support products/services, brand positioning, and specific program tactics.
• Prepare and deliver concise, compelling verbal presentations to senior decision-makers, and respond quickly and thoughtfully to being challenged in meeting situations.
• Recommend and lead thorough marketing research and analytic initiatives to support innovative brand and business building objectives.
• Analyze, evaluate, plan, and execute both existing and new potential product and marketing activities.
• Identify, interpret, and capitalize on marketing trends in the financial services industry.
• Diligently enforce brand standards/consistent messaging across FirstOntario, ensuring consistency and adherence to the standards and the protection of FirstOntario's reputation and intellectual property.
• Prepare business cases to support marketing and product initiatives and assist in managing the budget for the department.
• Manage resources to meet the business operations budget, business plan objectives, and service level agreement monitoring variances and taking action to ensure targets are met.
• Impart your expert knowledge on the marketing team to help them keep relevant to the evolving business environment.
• Mentor, coach, and inspire your team to contribute to the continuous growth of the Marketing and Product Strategy team to ensure overall success of the department.
• Consider health & safety as a primary concern to ensure the overall well-being of your team and members
• Perform other duties as required

Required Skills

• Have a university degree in business, marketing, or a related field with at least ten (10) years of field experience

• Keen understanding of products and services and ability to demonstrate strong brand, marketing and financial product knowledge
• Experience developing marketing strategies and campaigns that deliver strong business results.
• Background in Environics considered an asset.

• Extensive experience in developing and leading successful marketing and product strategies that achieve specific, measurable results
• Lead a dynamic team of professionals and provide oversight to ensure department objectives are met
• Strong analytical skills that translate data into actionable insights
• Be an expert in marketing, banking market trends, and best practices and incorporate into department strategy
• Superior interpersonal skills and ability to engage at all levels of the organization
• Excellent written and verbal communication skills and ability to communicate with a variety of audiences

• Demonstrate your proven experience working with business teams and developing programs to drive brand awareness and ultimately sales

• Ability to manage multiple complex priorities within demanding timelines in a changing environment

• Be quick to respond to requests for service from all of your clients
• Demonstrate a high level of integrity and be trustworthy
• Use problem solving in difficult and challenging situations and deal with uncertainty
• Be aware of and mitigate enterprise risk factors and ensure compliance with applicable regulations, legislation and FirstOntario policies and procedures
• Be willing to work flexible hours including evenings and weekends as the job demands and travel as required

Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help make FirstOntario better. At FirstOntario, inclusion, diversity, and equity aren't just "nice to have" - they're essential to our success.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know.

Job Description

Job Description

Who we are

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need

Reporting to the Director, CRM, we are looking for a Marketing Manager, Channel Strategy, to play a crucial role in designing campaigns that resonate with customers and drive positive results that will set Scene+ apart. You will leverage member data to drive channel marketing initiatives that align with our partners' business objectives, elevating the impact of our targeted communications.

This is a full-time, hybrid role, working five days over a two-week period in the office.

What's in it for you:

Ownership. Scene+ is a data-driven organization with one of the largest and most complex customer databases in Canada. Our communications are grounded in insights from millions of members and dozens of partners. Every campaign you plan and deliver will have tangible results across the enterprise, positively shaping the member experience and driving measurable partner success.

Impact. You will gain exposure across various industries, including grocery, banking, entertainment, travel, dining, retail, and more, while collaborating cross-functionally with Partnerships, Data Analytics, Creative, and Technical teams. You will drive channel performance and campaign execution on a national scale. You will contribute directly to the performance of a nationally recognized loyalty brand, ensuring our messages reach the right audiences through the most effective touchpoints.

Growth. You will report directly to a Director who has advanced from a Senior Manager role in four years, leading a team that values authenticity, embraces new ideas, prioritizes knowledge sharing, promotes innovation, and champions professional development. Whether you wish to grow within Scene+ or expand your influence across our ownership network, this is a place where growth is encouraged and supported.

As our new Marketing Manager, Channel Strategy, you will:

• Collaborate on strategy. You will work with stakeholders to define campaign objectives, target segments, messaging, and desired outcomes. You will take an active role in the planning process, ensuring that lead times, resources, and channels are aligned to support campaign availability and seamless execution of marketing initiatives, including technical implementation, creative assets, and adherence to brand guidelines.
• Develop, execute, and automate strategic channel campaigns. You will build and nurture collaborative relationships with internal partner marketing, data science, and brand marketing teams to devise and execute strategic channel campaigns (email, SMS, push, social media, customer journeys, triggers). You will ensure content is personalized for specific segments.
• Analyze and communicate. You will continuously monitor campaign performance metrics, identify areas for improvement, and implement optimization strategies. You will achieve KPIs and derive actionable insights, making persuasive presentations on your recommendations to improve marketing effectiveness and program returns over time. You will maintain effective communication with stakeholders, providing regular updates on campaign performance, seeking feedback, and addressing any concerns that arise.
• Leverage technology to drive success. You will find opportunities to automate processes within the Salesforce Marketing Cloud (SFMC) CRM system. You will foster collaboration with technical development teams and partner marketing teams to support the development of successful, end-to-end, unique, and recurring campaigns in SFMC. You will identify opportunities to streamline workflows, reduce manual effort, and optimize resource utilization.

You bring:

• The drive. You are strategic, results-oriented, and proactive. You are comfortable operating autonomously and take ownership of your accountabilities. You are committed to finding creative solutions that align with business goals. You are excited by the opportunity to elevate one of Canada’s most beloved loyalty programs and use CRM data to drive measurable outcomes for members and partners.
• The marketing knowledge. You have progressive experience in customer communication and developing customized contact strategies. You may also be familiar with loyalty program dynamics and strategy. You understand how to align Customer Relationship Management (CRM) channel strategies to enhance customer and member engagement to increase loyalty. You possess a deep understanding of CRM principles and best practices, along with a proven track record of developing successful, targeted marketing campaigns and journeys that yield measurable results. You are logical and technical, able to clearly outline parameters and requirements for the Data and Development teams to build compelling campaigns.
• The expertise. You are a data-driven storyteller with extensive experience designing, developing, and rolling out innovative and personalized channel marketing initiatives. You are genuinely excited about the possibilities of further elevating a well-loved loyalty program and driving tangible business outcomes through effective CRM channel strategies. You embody our value of thinking and acting in future-forward ways, continuously researching and exploring the ways the CRM landscape is evolving.
• The technical skills. You have experience with CRM tools such as Salesforce Marketing Cloud or equivalent platforms. You are familiar with tools such as Excel, Tableau, and PowerBI and can confidently pull and analyze data and draw insights to make recommendations. You understand email and push notification best practices and apply a rigorous Quality Assurance process to all campaign elements.
• The project management skills. You can balance priorities, change direction based on shifting needs, and manage multiple projects simultaneously. You have expertise in creating plans from end-to-end, managing tasks, timelines, budgets, resources, and communications. You have a results-oriented mindset and can set performance goals and metrics to validate member engagement and the effectiveness of marketing campaigns.
• The interpersonal skills. You have exceptional communication skills, with the ability to deliver presentations to diverse audiences at various levels. You can nurture relationships across internal and external teams, gaining trust to influence decisions, and holding your own to champion your ideas. You have experience providing constructive feedback on creative elements, ensuring alignment with the overall channel strategy and campaign objectives, and during execution testing to refine and optimize campaign performance.

Join us.

We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.

Our values guide our work, and we consistently measure our progress against these principles.

• Member Focus: We prioritize the needs and experiences of our members in everything we do.
• Teamwork: We believe in the power of collaboration and working together to achieve our goals.
• Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
• Integrity: We uphold the highest standards of honesty and transparency in our actions.
• Results Driven: We are committed to achieving outstanding outcomes and delivering value.
• Passion: We are passionate about our work and dedicated to making a positive impact.

What you can expect from our interview process:

• A virtual interview with a Talent Advisor discussing your interest in the role and the company and how you will make an impact as our new  Marketing Manager, Channel Strategy.
• An interview with the Director, Channel Strategy, and another Manager, Channel Strategy to discuss how your experience aligns with the needs of the team and our partners.
• An interview with the Executive Director of Marketing Delivery to learn more about our cross-collaborative work and campaign strategies.

Apply now.

If you have 70% of what we're looking for and 100% passion for the work we do, express your interest here. Please email us at and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

#LI-Hybrid
#LI-DNI

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Requisition ID:
191024
Career Group:
Corporate Office Careers
Job Category:
In-Store Marketing
Travel Requirements:
0 - 10%
Job Type:
Full-Time
Country: Canada (CA)
Province: Ontario
City: Mississauga
Location: Tahoe Office
Embark on a rewarding career with Sobeys Inc., celebrated among Canadau2019s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better u2013 great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
As the In-Store Marketing Solutions Specialist, Inventory Management & Online Tools, you will play a critical role in supporting in-store grocery retail operations, ensuring store teams are equipped with the right signage tools to promote sales in a fast-paced retail environment.
You will be responsible for managing and coordinating the inventory of printed marketing signage assets across multiple store banners, while also overseeing the day-to-day operation and enhancement of Sobeys Print Services (SPS), our internal online signage ordering platform. This includes supporting the ongoing development and coordination of customizable signage templates, optimizing the user experience, and driving platform efficiency.
Through close collaboration with internal stakeholders and external vendors, youu2019ll maintain accurate data, troubleshoot issues, support quote and invoice tracking, and ensure seamless signage fulfillment across our network. This role combines operational precision, cross-functional communication, and a customer-focused mindset to deliver signage solutions that are both efficient and impactful.
Hereu2019s where youu2019ll be focusing:
Sobeys Print Services (SPS):
Oversee the day-to-day maintenance of SPS, including asset updates, store profile management, and ongoing user experience and navigation improvements.
Work closely with the print supplier to troubleshoot challenges, resolve issues, and identify platform enhancements that support store efficiency.
Coordinate the setup and management of SKU-level signage data and categories for accurate online ordering.
Support the ongoing development and publication of customizable signage templates, working with Creative and Banner Marketing teams to ensure stores can generate compliant, localized signage for their needs.
Monitor usage patterns and order trends to ensure adequate stock and system reliability to support growing demand.
Field store feedback and support the resolution of SPS-related inquiries, improving the overall user experience for store teams.
Printed Finished Goods/Inventory
Manage the inventory portfolio of printed signage materials (~5,050 SKUs) across all banners (excluding Quebec), ensuring accuracy, availability, and alignment with marketing and operational priorities.
Serve as the day-to-day point of contact with the print vendor for inventory performance, material usage, forecasting accuracy, and ongoing reporting.
Oversee ongoing SKU lifecycle management, including:
Removal and destruction of outdated SKUs
Review and right-sizing of slow-moving inventory
Management of replenishment cycles and low watermarks
SKU audits: descriptions, pricing, gating, keywords, and units of measure
Ensure backorder health and maintain up-to-date tracking, reporting, and validation for replenishment and destruction activity.
Develop and maintain reporting dashboards on inventory health, usage, fulfillment trends, and warehouse value.
Collaborate with suppliers to forecast replenishment needs and identify opportunities to reduce SKU count and associated warehousing or handling costs.
What you have to offer:
A degree in Marketing, Business, or a related field.
Minimum 4 years of experience in in-store marketing, print production, or signage management, bonus if within a retail or grocery environment.
Proven project coordination skills with a meticulous eye for detail and process improvement.
Intermediate to advanced Excel skills; confident working with data sets, reports, and forecasts.
Strong communication and interpersonal skills.
Ability to juggle priorities in a fast-paced environment while staying solution-focused and customer-centric.
Self-starter mindset - proactive, dependable, and comfortable taking ownership.
#LI-Hybrid #LI-LM1
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better u2013 physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
Access to Virtual Health Care Platform and Employee and Family Assistance Program.
A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
Learning and Development Resources to fuel your professional growth.
Parental leave top-up
Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

Resolver operates as a hybrid workforce where you can choose to work at home, in the office, or a mix of both. We're looking for someone in Toronto, who would ideally be able to come hang with us in real life at least once a week!
As Resolvers Director, Product Marketing you'll be pivotal in driving our product marketing strategy, ensure our products meet the market's needs and exceed competitive offerings. You will be responsible for overseeing market research, product positioning, go-to-market strategies, and teh execution of product launches to drive demand, adoption and the overall success of the product portfolio. This role demands a keen understanding of the B2B SaaS landscape, the ability to work closely with product management to define product strategy, and the skill to communicate value propositions to the sales team and customers effectively.
About Resolver: Resolver is a high-growth SaaS company whose intuitive, no-code platform gives our customers a clear picture of their risks so they can make quick and effective decisions. As a part of the Resolver team, your work will help transform risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose. We are ambitious in both our mission and our culture. As a business within Kroll , we offer an innovative, non-hierarchical work environment blended with the stability and financial security of an enterprise. Resolver has also been named one of Canada's Great Places to Work six years in a row!
Your day to day - let's break it down!: Strategic Product Marketing Leadership (30%) Measures of Success: Increased win-rate and improved product positioning evidenced by sales data. Completion of customer research and competitor that drives new strategic direction. Successful identification and penetration of new market segments, demonstrated by targeted marketing campaigns and increased lead generation in those segments.

• Develop and execute comprehensive long-term product marketing strategies and plans that drive growth and elevate positioning in the market.
• Work closely with product to define and communicate product value propositions and ensure alignment between product strategy and marketing execution.
• Define product marketing KPIs and lead efforts to continually refine
• Lead market segmentation and targeting efforts to identify and prioritize key markets and customer segments.
• Drive competitive analysis and positioning to differentiate our products in the market effectively.
• Ensure the content and collateral created both resonate with the market and also are used effectively through the sales process through process innovation and KPIs that are aligned to across sales, marketing and product marketing.

Go-to-market Execution & Sales Enablement (30%) Measures of Success: Measurable increase in product adoption rates post-launch, with specific targets achieved for adoption within set timeframes. Enhanced sales team performance and efficiency, evidenced by shorter sales cycles and higher conversion rates from opportunity to closed won.

• Oversee the development and implementation of go-to-market plans for new products and features, ensuring successful launches and market adoption.
• Collaborate with sales and marketing teams to develop sales tools, collateral, and training materials that effectively communicate the product's value proposition to the sales team and customers.
• Lead cross-functional teams to ensure cohesive and impactful product activities, including but not limited to supporting content for webinars, ensuring product pages are reflect customer-focused messaging and creating collateral for key sales priorities.
• Work closely with the sales development team, sales management, marketing ops and demand generation on maintaining and evolving target market lists of ABM campaigns
• Develop and implement the strategy for pricing and product packaging

Market Intelligence & Insights (30%) Measures of Success: Actionable product improvements and new features development driven by customer feedback and market trends analysis, resulting in increased customer satisfaction and retention rates. Clear impact on product strategy and innovation pipeline, guided by competitive analysis and market demand forecasting.

• Direct market research and analysis efforts to gather insights on market trends, customer needs, and competitive landscape.
• Translate insights into actionable strategies and product decisions to keep the company ahead in the market.
• Share market insights with product and engineering to inform product development and innovation.
• Define appropriate scope and deliver on analyst relations programs
• Make data-driven decisions to support achievement of company goals

Team Leadership & Development (20%) Measures of Success: Measurable improvements in team productivity and performance, including project delivery times, innovation rates, and internal engagement scores. Successful recruitment, retention, and development of top talent, evidenced by reduced turnover rates and increased internal promotions within the product marketing team.

• Build, mentor, and lead a high-performing product marketing team.
• Foster a culture of continuous improvement and professional growth within the team, building a team of high-performing product marketers
• Collaborate with human resources to attract, retain, and develop top talent in product marketing.

What you will bring:

• You have worked for the last 10+ years in product marketing experience with a focus within the B2B SaaS industry
• You have a degree in Marketing, Business, or a related field.
• You have a proven track record in executing successful product marketing strategies and launches.
• You are well versed with marketing systems, such as salesforce, highspot and outreach, that are used to enhance product marketing results.
• You know how to work within cross-functional teams to lead and collaborate on initiatives.
• You are comfortable with driving change and testing new, innovative marketing approaches.
• You have demonstrated your ability to lead high-performing teams that means you've built a positive team culture, motivated people and developed them in their career

What we'll give you in return Resolver is one of Canada's Great Workplaces. Culture isn't just something we write about (although we do), we live our values and challenge each other to be our best selves. We invest in Resolverites who will grow with us.We have a comprehensive rewards package to show our team our appreciation for everything they do:

• Health and Wellness Benefits:100% paid by us for health, dental & vision from day one.
• Professional development:we have an external learning budget to help you grow and develop. We host a learning workshop about every 6 weeks on topics like Time Management, Self-Awareness and Giving Feedback; we also have e-learning to meet the needs of our remote team. We offer a Career Development Program to help you identify and build your skillsets for internal growth opportunities and beyond. We also have a Coaching Program for all our managers. We know how important it is to have a good boss, so we invest in their development.
• Vacation: it's open, which means we don't worry about an accrual clock.On average, we see most folks enjoying between 3-4 weeks off a year.
• Parental leave:Best-in-class top-up for new parents - 100% for 15 weeks new parents and a bonus 5 weeks for birth mothers.
• RRSP: Matching up to 2.5%
• Flexibility & trust -While we are remote for now, we enable our team to create a work environment that will set them up for success. We hire adults and we trust you to manage your outcomes. Day-to-day, everyone is given the option to decide whether they want to work remote or in-office depending on the needs of their role.
• In the Office - You will have access to snacks and beverages and in-office fun like ping pong, group lunches, karaoke & games. We provide lots of opportunity for team socials too, including the folks who are remote!

Interested! If you want to work in a highly collaborative environment and are committed to making a difference, we'd like to meet you. Click below to get the process rolling. We truly appreciate all interest and will happily reply to qualified candidates.
Resolver is committed to providing accommodations for all persons with disabilities. If at any point in the recruitment process you require accommodation, please notify the applicable recruiter or contact us directly at

Job Description

Job Description

We’re hiring a Product Marketing Lead to build and lead the Product Marketing function at Ask-AI.

We are looking for an analytical, creative and visionary leader to join our Marketing team, a product marketer with the ability to develop a deep understanding of our market, products, customers, and competitive landscape and translate those insights into impactful messaging, positioning and enablement programs.

Reporting to the Chief Marketing Officer, the Head of Product Marketing is responsible for informing our go-to-market strategy and working closely with Marketing, Sales, Product, and Customer success to drive business growth.

What You’ll Do

• Become an expert on our market, leading the strategy and execution of market and customer research to help inform all aspects of GTM and product strategy, including messaging and positioning, marketing campaigns, and the product roadmap
• Develop a deep understanding of our ideal customer profiles and competitive landscape in order to effectively differentiate our value proposition to prospects and customers
• Become an expert and evangelist for our product, translating how we uniquely address customer needs and pain points into compelling messaging, pitch decks, presentations, demos and collateral
• Launch new products and features that help attract new customers and drive deeper adoption, retention and upsell with existing ones
• Enable our Sales and Post-Sales teams to communicate our differentiated value proposition and impact clearly, compellingly and consistently
• Represent the company with key industry analysts, stakeholders, and customers

Who You Are

• Driven: You understand the potential of AI to transform how we work and deliver impact and are excited to join a company at the forefront of that change
• A great communicator: You are a strong writer and presenter who can impact an audience emotionally and intellectually, and understand how to adapt your approach to suit your audience
• Product-obsessed: You love discovering the nuances of products, platforms and features so you can inform the roadmap, build differentiated positioning and packaging, and launch new offerings in a way that drives excitement and adoption.
• Collaborative: You thrive in a collaborative, team-first environment, understanding how to work cross-functionally and create alignment, and knowing how to lead from the front and the back
• Analytical: You enjoy working in data-driven environments and know how to interpret data and results and turn them into insights that drive decision-making
• AI-fluent: You understand how AI models work (prompting, edge cases, accuracy, drift) and can speak confidently about them with customers.You stay ahead of AI trends and experiment with the latest tools and techniques.
• Customer-facing: You exude executive presence and can confidently represent the company with key customers, analysts, and industry experts
• A systems thinker: You understand how to create repeatable playbooks, templates and processes
• Growth-oriented: You have a growth mindset and comfort level operating in fast-moving environments

Experience We’re Looking For

• 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
• Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
• Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
• Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
• Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
• Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
• Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones

Why This Role Matters

AI is transforming how businesses operate and how people work. As an AI-native platform used by GTM and CX teams, we are at the forefront of that change. Our customers trust us to help them leverage AI to transform how their customer facing teams operate and to deliver an amazing experience to their customers. This role is critical in supporting our continued rapid growth and success, building positioning and messaging that helps us to cut through the AI hype and noise — and helping our customers understand how we can help them thrive in the AI era.

Requirements:

• 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
• Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
• Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
• Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
• Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
• Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
• Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones

Job Description

Job Description

Description

Important:  This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office 3 days per week.

About Us:

We believe that each team member is unique and brings exponential value to the company. In return, we provide you with the opportunity to solve problems through continuous learning and fostering feedback, ultimately mastering their craft. By investing in our team and in new technologies, we can continue our success for years to come.

We are embarking on an adventure and rely on our team of skilled, enthusiastic, and collaborative to turn our ship towards a new horizon.

About the Role:

As the Senior Product Marketing Manager, you will lead our product marketing strategy and serve as the key liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting to the VP of Product, you’ll drive monetization initiatives, craft compelling product communications, and use market insights to boost both player engagement and revenue.

What you'll do:

• Own primary product revenue and retention metrics 
• Define and implement a monetization strategy by establishing pricing frameworks, approving in-app purchase pricing, and mitigating revenue risks in collaboration with FP&A.
• Oversee the creation and execution of promotional campaigns, including designing bundles, setting release cadences, and driving player reactivation efforts.
• Manage integrated product communication initiatives by developing full-funnel marketing campaigns and ensuring cohesive, organization-wide messaging.
• Leverage player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
• Collaborate with executive leadership to align cross-functional teams and initiatives with overall product and monetization objectives.

Requirements

Must-Haves:

• 5-7 years of experience in product marketing
• Proven track record in developing pricing frameworks and monetization strategies
• 2+ years of leadership experience demonstrated by owning key revenue and retention metrics
• Experience designing and launching integrated marketing campaigns, including crafting promotional offers, bundles, and reactivation strategies
• Evidence of effectively communicating strategic insights to executive stakeholders
• Demonstrated eagerness to integrate AI-driven tools into daily workflows, leveraging innovative technologies to enhance data analysis, campaign optimization, and strategic decision-making
• Demonstrated expertise in data-driven decision-making and risk mitigation (e.g., managing revenue-related risks)
• Excellent written and verbal communication skills for crafting cohesive product messaging
• Strong analytical skills, with the ability to derive actionable insights from market research and data analysis
• Experience setting and monitoring KPIs to evaluate campaign performance
• Demonstrated success collaborating cross-functionally with teams such as Content, Marketing, Product, Operations, and FP&A
• Adept at leveraging data analytics to inform pricing frameworks, promotional strategies, and market insights

Nice-to-Haves:

• Gaming and/or live operations background
• History of managing real-time player engagement and in-game promotions
• A creative and agile mindset, with proven success in pioneering innovative monetization and marketing strategies in fast-paced environments
• Advanced technical expertise in data analytics, A/B testing methodologies, and emerging technologies (e.g., machine learning)

Job Description

Job Description

Salary:

About Introhive

Introhive is an AI-powered Relationship Intelligence platform that helps firms overcome data silos and unlock actionable relationship insights that drive collaboration and growth.

Weve grown a lot since we began our journey in 2012, but our core mission remains the same To revolutionize the way companies manage, nurture, and leverage their relationships to unlock value, drive growth, and delight customers.

Introhive is the fastest growing B2B relationship intelligence platform, recognized as a category leader in sales intelligence and data quality management software by G2 Crowd, a top 10 fastest growing technology company in Deloittes Fast 50Awards three years in a row, and the MarTech 2020 Breakthrough Award winner for Best CRM Innovation.

Trusted by industry-leading brands such as KPMG, Freshfields, CBRE, and Deloitte, Introhive supports over 250,000 users in 90+ countries.

Position Overview

As the Product Marketing Manager (PMM), you will play a pivotal role in defining and executing go-to-market (GTM) strategies for our products. This role focuses on driving product awareness, market differentiation, and adoption to accelerate growth across new and existing customer segments. You will partner closely with cross-functional teams to deliver impactful messaging, enable sales teams, and bring products to market effectively. Your mission will be to ensure our products resonate with target audiences and deliver measurable business outcomes.

This strategic position requires a blend of market and customer insights, product knowledge, and strong execution capabilities. As a PMM, you will help shape our market presence and ensure our solutions are positioned to solve key customer challenges while driving demand and adoption.

Responsibilities

• Product GTM Strategy
  • Lead the go-to-market strategy for product launches, updates, and key initiatives to drive market penetration and customer adoption.
  • Develop positioning, messaging, and value propositions that differentiate our products in the market and align with customer needs.
  • Collaborate with Product, Sales, and Marketing teams to define launch plans, timelines, and success metrics for new product initiatives.
  • Define and report on campaign and product performance metrics
  • Craft cross-sell campaigns to promote features and products available to existing customers.
  Cross-Functional Collaboration
  • Partner with Product Management to align on roadmap priorities and bring the voice of the customer into product development.
  • Work closely with Sales and Enablement teams to deliver compelling materials, tools, and training that empower them to communicate product value effectively.
  • Collaborate with Demand Generation to execute integrated campaigns that drive product awareness and lead generation.
  Market & Customer Insights
  • Conduct market research and collaborate with PMM, Competitive Intelligence to understand competitive dynamics, industry trends, and customer pain points.
  • Gather insights from customers, prospects, and internal stakeholders to refine messaging, positioning, and feature prioritization.
  • Analyze customer adoption data and market performance to inform future strategies and product enhancements.
  Content & Enablement
  • Create and maintain high-impact marketing collateral, including product datasheets, presentations, case studies, and white papers.
  • Design and deliver sales enablement materials that highlight product capabilities, benefits, and use cases.
  • Develop customer-facing content to educate, engage, and retain users, ensuring consistent messaging across all channels.

Qualifications

• Bachelors degree in Marketing, Business, or a related field
• 2+ years of experience in product marketing, or a related role, preferably in the tech or SaaS industry.
• Strong analytical skills with the ability to translate complex data into actionable insights.
• Exceptional communication skills, both written and verbal, with the ability to present complex information clearly and concisely.
• Ability to work independently in a fast-paced environment, managing multiple projects simultaneously.
  

Why Introhive?

We are one TEAM! We attract the best and brightest and we empower them. We value each other and do what it takes to make each other successful. We treat our customers and partners the same way. We embrace the power of unity, diversity, and collaboration in all that we do.

Hiver Perks

Some Hiver Perks are available only to full time permanent employees of Introhive.

• Flexible Work Hours
• Remote or Hybrid Work Supported
• Unlimited Paid Time Off
• Health & Dental Benefits
• Retirement Plans
• Employee EAP
• Employee Resource Groups
• Mentorship Programs
• Continuing Education Programs
• Maternity/Parental Leave
• A Chance to be Part of Something Great

remote work