183 Web Analytics jobs in Canada

Job Title: GTM/GA4 Specialist

Health industry experience required

We are seeking a GTM/GA4 Specialist to own our website and app tracking framework. You will be responsible for setting up, maintaining, and optimizing event tracking through Google Tag Manager and Google Analytics 4, ensuring that our marketing, product, and leadership teams have accurate and actionable data for decision-making.

Key Requirements:

Implement and maintain tags across GA4, Floodlights, Meta Pixel, LinkedIn Insight Tag, Microsoft Ads, Google Ads, and other third-party platforms

Ensure cross-platform alignment of events, triggers, parameters and exceptions managed through GTM

Key Responsibilities:

Implement and manage tracking tags in Google Tag Manager.

Configure GA4 properties, events, and conversions based on business goals.

Create custom triggers, variables, and data layers.

Integrate GTM with marketing platforms (Google Ads, Meta Pixel, LinkedIn Insight Tag, etc.).

Troubleshoot and ensure data accuracy.

Create GA4 reports, dashboards, and funnels for stakeholders.

Maintain documentation for all tracking setups.

Stay updated on Google Analytics, GTM, and privacy compliance changes.

Qualifications:

Strong experience with GTM and GA4.

Understanding of event-based tracking and data layer implementation.

Basic knowledge of HTML, CSS, and JavaScript.

Analytical mindset with ability to provide actionable insight

Job Description

Department: Marketing

Reports to: Senior e-Commerce Manager

Location: Lower Mainland/Fraser Valley

Hours of Work: Full-time; Permanent

Workplace Category: Mobile

Your Role at Petcurean:

The Marketing Analytics Lead is responsible for driving insight-led performance across Petcurean's digital marketing and marketplace eCommerce business (Amazon, Chewy) in the United States and Canada. This role serves as a strategic partner to both the eCommerce and Digital Marketing teams, ensuring our marketing investments are measurable, optimized, and aligned with business goals.

Acting as a cross-functional connector between Digital Marketing, eCommerce, Corporate Analytics, and external partners, the Marketing Analytics Lead brings strong analytical rigor, curiosity, and a solutions-oriented mindset to every challenge. This individual thrives in a fast-paced environment, is confident navigating large and incomplete datasets, and is energized by transforming complex information into actionable insights that drive business growth.

If you were the Marketing Analytics Lead now, here are some of the core activities you would be doing:

Marketplace eCommerce Insights & Analytics Leadership (Amazon.com & Chewy.com):

• Support the eCommerce Senior Manager by leveraging numerous data sources to analyze sales, traffic, conversion, and share trends across Amazon and Chewy
• Track and assess performance across multiple dimensions of the marketplace eCommerce business, including SKU-level performance, ad campaigns, keyword trends, promotions, and content optimizations, to build insights and make data-driven recommendations
• Develop and run A/B tests, conduct pre/post analysis, measure ROI, and build business cases to support conversion optimization, ads performance, and investment decisions
• Maintain monthly performance dashboards to monitor trends and provide leadership with clear, timely updates. Continuously optimize dashboarding by incorporating new metrics, ways of measuring and consolidating data, and benchmarking/target -setting
• Collaborate with Digital Marketing to build a new full-funnel dashboard, integrating disparate data sources to improve visibility into traffic drivers and conversion behavior on Amazon and Chewy
• Partner with external agencies to optimize reporting, ensure consistent measurement, and optimize campaign execution
• In partnership with the Digital Marketing team and our platform and agency partners, improve attribution approaches by improving use of tools and methodologies like Amazon Attribution, Amazon Marketing Cloud, DSP measurement, and pixel tracking

Digital & Performance Marketing Support:

• Collaborate with the Digital and Performance Marketing teams to assess multi-channel campaign effectiveness across paid media, search, website, social media, influencers and other channels
• Maintain KPI dashboards to track full-funnel performance from awareness to conversion and loyalty
• Analyze user journeys, traffic sources, channel/tactic engagement, and campaign performance reporting to inform optimization opportunities
• Support ad hoc analysis requests to answer key business questions

Corporate Analytics Partnership:

• Partner closely with the Corporate Planning & Analytics team to represent eCommerce & Digital Marketing for all corporate analytics and reporting needs
• Work with Corporate Planning & Analytics and IT to evaluate, select and implement new best-in-class tools to improve automation of data integration and dashboarding

Here are some of the skills we are looking for you to bring to the team:

• Analytical Acumen : Deep expertise in digital, eCommerce, and marketing analytics; able to analyze complex datasets and translate them into actionable insights.
• Full-Funnel Fluency: Strong understanding of performance metrics across the entire marketing funnel, from awareness to loyalty.
• Marketplace Expertise : Solid experience with Amazon and Chewy platforms, including performance tracking, advertising metrics, and content testing.
• Cross-Functional Communication : Adept at collaborating across departments and agencies, translating analytics into strategies that align with marketing, sales, and business goals.
• Technical Proficiency: Strong command of tools like Power BI, Excel, and marketplace analytics platforms (e.g., Stackline, Helium10, SEMrush).
• Strategic Thinking: Balances short-term optimizations with long-term planning; identifies trends and builds data-driven strategies.
• Process Improvement: Seeks out opportunities to simplify, automate, and enhance reporting systems and data workflows.
• Storytelling & Influence: Communicates complex information clearly and persuasively to both technical and non-technical audiences.

Are you our next Marketing Analytics Lead? Here are some of our must-haves:

• Bachelor's degree in Business, Marketing, Analytics, or a related field (or equivalent combination of education and experience).
• 5+ years of experience in marketing analytics, eCommerce, or digital performance measurement, ideally in CPG, pet food, or a digital-first brand.
• Demonstrated success in translating digital and marketplace data into business results.

What's in it for you?

• Flexible hybrid work environment.
• Take advantage of the financial resources strategically allocated to empower your career progression through personalized Professional Development avenues.
• Staff Feeds program! Each month, Petcurean employees are eligible to submit an order for Petcurean products to feed the furry friends in your life.
• Annual volunteer hours so you can give back to the causes that mean the most to you.
• Comprehensive Benefits package.
• Employee Assistance Program.
• Modern open concept office located in the beautiful Fraser Valley
• Stocked coffee, tea and treats at our office!

About Us

We are in the business of putting pet's first, through formulating superior-quality and nutritionally balanced recipes that give dogs and cats happier, healthier, and longer lives. Founded in 1999, as a local BC company, Petcurean has evolved to become a globally trusted brand of premium quality pet foods. Our recipes are sold in pet specialty stores across North America, and in over 30 countries around the world. Behind our success are our people that never waver from our brand's ultimate mission of putting pets first. Our People make us who we are and represent the true heart and soul of Petcurean.

Equal Opportunity Statement

Petcurean is an equal-opportunity employer. We are committed to providing an inclusive and welcoming environment for all employees, candidates, and clients. We do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability status. Diversity and inclusion are core values at Petcurean, and we actively encourage candidates from all backgrounds to apply for this position. We would like to thank all applicants for their interest; however only those candidates selected for an interview will be contacted.

Job Title: Program Manager – AI/ML & Marketing Analytics (Retail)

Location: Remote, US, Canada (Must align with PST working hours)

Type: Contract (6+ months, extendable)

About the Role

We are hiring for a Program Manager to lead enterprise-scale AI/ML and marketing analytics initiatives for one of our premier retail clients.

The ideal candidate will have extensive experience managing analytics, data science, and AI/ML programs in a retail or eCommerce environment , with proven success in cross-functional coordination, stakeholder management, and Agile delivery.

Key Responsibilities

• Own end-to-end delivery of AI/ML and analytics programs across marketing, merchandising, and customer experience functions
• Collaborate with marketing, data science, analytics, engineering, and business teams to ensure program success
• Translate business objectives into actionable program roadmaps with clear milestones and success metrics
• Drive Agile delivery practices, including sprint planning, backlog prioritization, and retrospectives
• Oversee data collection processes, model deployment cycles, and measurement frameworks
• Manage risks, remove blockers, and ensure high-quality program deliverables
• Prepare and deliver executive-level updates, reports, and dashboards

Required Qualifications

• 8–12 years of experience in program or project management in enterprise environments
• Proven track record leading AI/ML, data science, or analytics programs , ideally in retail/eCommerce
• Strong understanding of marketing analytics and KPI frameworks (ROI, customer segmentation, media effectiveness, personalization)
• Exceptional stakeholder management, communication, and cross-functional leadership skills
• Proficiency with program management and collaboration tools (JIRA, Smartsheet, Confluence, MS Project)
• Agile methodology experience

Nice to Have

• Exposure to Marketing Mix Modeling (MMM) or media analytics programs
• Familiarity with Bayesian/Frequentist modeling concepts
• Experience working with large-scale CPG marketing data
• Background in omnichannel attribution or advanced marketing measurement

Job Title: Program Manager – AI/ML & Marketing Analytics (Retail)

Location: Remote, US, Canada (Must align with PST working hours)

Type: Contract (6+ months, extendable)

About the Role

We are hiring for a Program Manager to lead enterprise-scale AI/ML and marketing analytics initiatives for one of our premier retail clients.

The ideal candidate will have extensive experience managing analytics, data science, and AI/ML programs in a retail or eCommerce environment , with proven success in cross-functional coordination, stakeholder management, and Agile delivery.

Key Responsibilities

• Own end-to-end delivery of AI/ML and analytics programs across marketing, merchandising, and customer experience functions
• Collaborate with marketing, data science, analytics, engineering, and business teams to ensure program success
• Translate business objectives into actionable program roadmaps with clear milestones and success metrics
• Drive Agile delivery practices, including sprint planning, backlog prioritization, and retrospectives
• Oversee data collection processes, model deployment cycles, and measurement frameworks
• Manage risks, remove blockers, and ensure high-quality program deliverables
• Prepare and deliver executive-level updates, reports, and dashboards

Required Qualifications

• 8–12 years of experience in program or project management in enterprise environments
• Proven track record leading AI/ML, data science, or analytics programs , ideally in retail/eCommerce
• Strong understanding of marketing analytics and KPI frameworks (ROI, customer segmentation, media effectiveness, personalization)
• Exceptional stakeholder management, communication, and cross-functional leadership skills
• Proficiency with program management and collaboration tools (JIRA, Smartsheet, Confluence, MS Project)
• Agile methodology experience

Nice to Have

• Exposure to Marketing Mix Modeling (MMM) or media analytics programs
• Familiarity with Bayesian/Frequentist modeling concepts
• Experience working with large-scale CPG marketing data
• Background in omnichannel attribution or advanced marketing measurement

Job Title: Program Manager – AI/ML & Marketing Analytics (Retail)

Location: Remote, US, Canada (Must align with PST working hours)

Type: Contract (6+ months, extendable)

About the Role

We are hiring for a Program Manager to lead enterprise-scale AI/ML and marketing analytics initiatives for one of our premier retail clients.

The ideal candidate will have extensive experience managing analytics, data science, and AI/ML programs in a retail or eCommerce environment , with proven success in cross-functional coordination, stakeholder management, and Agile delivery.

Key Responsibilities

• Own end-to-end delivery of AI/ML and analytics programs across marketing, merchandising, and customer experience functions
• Collaborate with marketing, data science, analytics, engineering, and business teams to ensure program success
• Translate business objectives into actionable program roadmaps with clear milestones and success metrics
• Drive Agile delivery practices, including sprint planning, backlog prioritization, and retrospectives
• Oversee data collection processes, model deployment cycles, and measurement frameworks
• Manage risks, remove blockers, and ensure high-quality program deliverables
• Prepare and deliver executive-level updates, reports, and dashboards

Required Qualifications

• 8–12 years of experience in program or project management in enterprise environments
• Proven track record leading AI/ML, data science, or analytics programs , ideally in retail/eCommerce
• Strong understanding of marketing analytics and KPI frameworks (ROI, customer segmentation, media effectiveness, personalization)
• Exceptional stakeholder management, communication, and cross-functional leadership skills
• Proficiency with program management and collaboration tools (JIRA, Smartsheet, Confluence, MS Project)
• Agile methodology experience

Nice to Have

• Exposure to Marketing Mix Modeling (MMM) or media analytics programs
• Familiarity with Bayesian/Frequentist modeling concepts
• Experience working with large-scale CPG marketing data
• Background in omnichannel attribution or advanced marketing measurement

Job Title: Program Manager – AI/ML & Marketing Analytics (Retail)

Location: Remote, US, Canada (Must align with PST working hours)

Type: Contract (6+ months, extendable)

About the Role

We are hiring for a Program Manager to lead enterprise-scale AI/ML and marketing analytics initiatives for one of our premier retail clients.

The ideal candidate will have extensive experience managing analytics, data science, and AI/ML programs in a retail or eCommerce environment , with proven success in cross-functional coordination, stakeholder management, and Agile delivery.

Key Responsibilities

• Own end-to-end delivery of AI/ML and analytics programs across marketing, merchandising, and customer experience functions
• Collaborate with marketing, data science, analytics, engineering, and business teams to ensure program success
• Translate business objectives into actionable program roadmaps with clear milestones and success metrics
• Drive Agile delivery practices, including sprint planning, backlog prioritization, and retrospectives
• Oversee data collection processes, model deployment cycles, and measurement frameworks
• Manage risks, remove blockers, and ensure high-quality program deliverables
• Prepare and deliver executive-level updates, reports, and dashboards

Required Qualifications

• 8–12 years of experience in program or project management in enterprise environments
• Proven track record leading AI/ML, data science, or analytics programs , ideally in retail/eCommerce
• Strong understanding of marketing analytics and KPI frameworks (ROI, customer segmentation, media effectiveness, personalization)
• Exceptional stakeholder management, communication, and cross-functional leadership skills
• Proficiency with program management and collaboration tools (JIRA, Smartsheet, Confluence, MS Project)
• Agile methodology experience

Nice to Have

• Exposure to Marketing Mix Modeling (MMM) or media analytics programs
• Familiarity with Bayesian/Frequentist modeling concepts
• Experience working with large-scale CPG marketing data
• Background in omnichannel attribution or advanced marketing measurement

Job Title: Program Manager – AI/ML & Marketing Analytics (Retail)

Location: Remote, US, Canada (Must align with PST working hours)

Type: Contract (6+ months, extendable)

About the Role

We are hiring for a Program Manager to lead enterprise-scale AI/ML and marketing analytics initiatives for one of our premier retail clients.

The ideal candidate will have extensive experience managing analytics, data science, and AI/ML programs in a retail or eCommerce environment , with proven success in cross-functional coordination, stakeholder management, and Agile delivery.

Key Responsibilities

• Own end-to-end delivery of AI/ML and analytics programs across marketing, merchandising, and customer experience functions
• Collaborate with marketing, data science, analytics, engineering, and business teams to ensure program success
• Translate business objectives into actionable program roadmaps with clear milestones and success metrics
• Drive Agile delivery practices, including sprint planning, backlog prioritization, and retrospectives
• Oversee data collection processes, model deployment cycles, and measurement frameworks
• Manage risks, remove blockers, and ensure high-quality program deliverables
• Prepare and deliver executive-level updates, reports, and dashboards

Required Qualifications

• 8–12 years of experience in program or project management in enterprise environments
• Proven track record leading AI/ML, data science, or analytics programs , ideally in retail/eCommerce
• Strong understanding of marketing analytics and KPI frameworks (ROI, customer segmentation, media effectiveness, personalization)
• Exceptional stakeholder management, communication, and cross-functional leadership skills
• Proficiency with program management and collaboration tools (JIRA, Smartsheet, Confluence, MS Project)
• Agile methodology experience

Nice to Have

• Exposure to Marketing Mix Modeling (MMM) or media analytics programs
• Familiarity with Bayesian/Frequentist modeling concepts
• Experience working with large-scale CPG marketing data
• Background in omnichannel attribution or advanced marketing measurement

Job Title: Program Manager – AI/ML & Marketing Analytics (Retail)

Location: Remote, US, Canada (Must align with PST working hours)

Type: Contract (6+ months, extendable)

About the Role

We are hiring for a Program Manager to lead enterprise-scale AI/ML and marketing analytics initiatives for one of our premier retail clients.

The ideal candidate will have extensive experience managing analytics, data science, and AI/ML programs in a retail or eCommerce environment , with proven success in cross-functional coordination, stakeholder management, and Agile delivery.

Key Responsibilities

• Own end-to-end delivery of AI/ML and analytics programs across marketing, merchandising, and customer experience functions
• Collaborate with marketing, data science, analytics, engineering, and business teams to ensure program success
• Translate business objectives into actionable program roadmaps with clear milestones and success metrics
• Drive Agile delivery practices, including sprint planning, backlog prioritization, and retrospectives
• Oversee data collection processes, model deployment cycles, and measurement frameworks
• Manage risks, remove blockers, and ensure high-quality program deliverables
• Prepare and deliver executive-level updates, reports, and dashboards

Required Qualifications

• 8–12 years of experience in program or project management in enterprise environments
• Proven track record leading AI/ML, data science, or analytics programs , ideally in retail/eCommerce
• Strong understanding of marketing analytics and KPI frameworks (ROI, customer segmentation, media effectiveness, personalization)
• Exceptional stakeholder management, communication, and cross-functional leadership skills
• Proficiency with program management and collaboration tools (JIRA, Smartsheet, Confluence, MS Project)
• Agile methodology experience

Nice to Have

• Exposure to Marketing Mix Modeling (MMM) or media analytics programs
• Familiarity with Bayesian/Frequentist modeling concepts
• Experience working with large-scale CPG marketing data
• Background in omnichannel attribution or advanced marketing measurement