69 Website Optimization jobs in Canada

Job Title: GTM/GA4 Specialist

Health industry experience required

We are seeking a GTM/GA4 Specialist to own our website and app tracking framework. You will be responsible for setting up, maintaining, and optimizing event tracking through Google Tag Manager and Google Analytics 4, ensuring that our marketing, product, and leadership teams have accurate and actionable data for decision-making.

Key Requirements:

Implement and maintain tags across GA4, Floodlights, Meta Pixel, LinkedIn Insight Tag, Microsoft Ads, Google Ads, and other third-party platforms

Ensure cross-platform alignment of events, triggers, parameters and exceptions managed through GTM

Key Responsibilities:

Implement and manage tracking tags in Google Tag Manager.

Configure GA4 properties, events, and conversions based on business goals.

Create custom triggers, variables, and data layers.

Integrate GTM with marketing platforms (Google Ads, Meta Pixel, LinkedIn Insight Tag, etc.).

Troubleshoot and ensure data accuracy.

Create GA4 reports, dashboards, and funnels for stakeholders.

Maintain documentation for all tracking setups.

Stay updated on Google Analytics, GTM, and privacy compliance changes.

Qualifications:

Strong experience with GTM and GA4.

Understanding of event-based tracking and data layer implementation.

Basic knowledge of HTML, CSS, and JavaScript.

Analytical mindset with ability to provide actionable insight

Job Title: GTM/GA4 Specialist

Health industry experience required

We are seeking a GTM/GA4 Specialist to own our website and app tracking framework. You will be responsible for setting up, maintaining, and optimizing event tracking through Google Tag Manager and Google Analytics 4, ensuring that our marketing, product, and leadership teams have accurate and actionable data for decision-making.

Key Requirements:

Implement and maintain tags across GA4, Floodlights, Meta Pixel, LinkedIn Insight Tag, Microsoft Ads, Google Ads, and other third-party platforms

Ensure cross-platform alignment of events, triggers, parameters and exceptions managed through GTM

Key Responsibilities:

Implement and manage tracking tags in Google Tag Manager.

Configure GA4 properties, events, and conversions based on business goals.

Create custom triggers, variables, and data layers.

Integrate GTM with marketing platforms (Google Ads, Meta Pixel, LinkedIn Insight Tag, etc.).

Troubleshoot and ensure data accuracy.

Create GA4 reports, dashboards, and funnels for stakeholders.

Maintain documentation for all tracking setups.

Stay updated on Google Analytics, GTM, and privacy compliance changes.

Qualifications:

Strong experience with GTM and GA4.

Understanding of event-based tracking and data layer implementation.

Basic knowledge of HTML, CSS, and JavaScript.

Analytical mindset with ability to provide actionable insight

English

Work must be completed at the physical location. There is no option to work remotely.

English

Work must be completed at the physical location. There is no option to work remotely.

This employer promotes equal employment opportunities for all job applicants, including those self-identifying as a member of these groups:

English

Work must be completed at the physical location. There is no option to work remotely.

English

• or equivalent experience

Work must be completed both in person and remotely.

The employer stated that this position is a green job, because it involves tasks and responsibilities contributing to positive environmental outcomes and helping Canada achieve its net-zero target.

English

Work must be completed at the physical location. There is no option to work remotely.

The employer stated that this position is a green job, because it involves tasks and responsibilities contributing to positive environmental outcomes and helping Canada achieve its net-zero target.

Job Description

Position: Digital Marketing Manager

Company: Gestalt Communications

Gestalt Communications is a global communication and branding agency that specializes in helping businesses of all sizes effectively communicate and connect with their target audience. We are seeking a highly motivated and experienced Digital Marketing Manager to join our fast-paced and dynamic team. This role will be responsible for driving the digital marketing strategy and execution for our clients' brands.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies for clients, including but not limited to website optimization, email marketing, social media, and PPC advertising.
• Oversee the day-to-day management of digital marketing campaigns and track performance using various analytics tools.
• Collaborate with internal teams and clients to ensure cohesive and consistent brand messaging across all digital channels.
• Conduct market research and stay up-to-date with industry trends to identify new opportunities for growth.
• Manage and optimize client websites and landing pages to improve user experience and drive conversions.
• Create and manage email campaigns, including list management, A/B testing, and email design.
• Utilize social media platforms to engage with and grow an online community, as well as create and schedule social media content.
• Develop and execute paid search and display advertising campaigns to drive targeted traffic and leads.
• Analyze data and provide regular reports and insights to clients on campaign performance and ROI.

  Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a strong background in website optimization, email marketing, social media, and PPC advertising.
• Proven track record of developing and executing successful digital marketing strategies.
• Proficiency in Google Analytics, Google AdWords, and social media management tools.
• Strong analytical skills with the ability to use data to drive decision making.
• Excellent written and verbal communication skills.
• Strong project management skills and ability to handle multiple projects and priorities at once.
• Experience in managing a team and working collaboratively with cross-functional teams.
• Passion for staying up-to-date with industry trends and best practices in digital marketing.

  At Gestalt Communications, we value creativity, innovation, and collaboration. We offer a competitive salary, benefits package, and a dynamic work environment where your ideas and contributions will be valued and encouraged. Join our team and be a part of making a difference in the way businesses communicate and connect with their audience.

  If you have a passion for digital marketing and are excited about the opportunity to make a real impact, then we want to hear from you! Apply now and take your digital marketing career to the next level with Gestalt Communications.

Job Description

Company Description

At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.

Sectigo is a leading provider of digital identity and cybersecurity solutions, offering a comprehensive suite of products to protect online transactions and communications. Our mission is to secure the digital landscape for enterprises worldwide.

“When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.”

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - S upport, E xcellence, C ommunication, T eamwork, I ntegrity, G rowth and O penness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

We’re looking for a forward-thinking, AI-savvy Digital Marketing Director to lead digital strategy for our Enterprise business, focused on organic growth, GEO (Generative Engine Optimization), content intelligence, and discoverability across AI and search platforms.

You’ll play a critical role in shaping how enterprise buyers discover our brand and engage across the funnel — from high-intent SEO to LLM-optimized content, from global site performance to signal-based visibility in generative engines like ChatGPT and SGE. 

This is a strategic yet hands-on position, ideal for someone who thrives at the intersection of search, content, technical SEO, web optimization, and AI-driven growth experimentation.

This is a full-time position working in the hybrid model and at least 3 days a week from our Ottawa office. 

Here are the core functions, responsibilities, and expectations for this role: 

GEO & Enterprise Search Discovery

• Own and evolve our GEO (Generative Engine Optimization) strategy — maximizing brand visibility across AI search platforms like ChatGPT, Google SGE, Perplexity, and Claude.
• Optimize content and website structure for LLM discoverability, semantic depth, and AI citation relevance.
• Lead enterprise SEO programs, including keyword strategy, content clustering, internal linking, and schema enrichment.
• Guide the development of high-intent landing pages and knowledge assets based on search and AI prompt trends.

Enterprise Web Experience & Localization

• Manage digital performance of the enterprise website, with a focus on conversion, accessibility, and global optimization.
• Partner with Product Marketing and Regional Marketing to localize and scale key experiences across priority regions.
• Drive experiments to improve landing page performance (speed, UX, content depth) and align to buyer needs.

Content Marketing & Topical Authority

• Lead the enterprise content strategy for organic growth — collaborating with content, product marketing, and field to define themes, formats, and distribution tactics.
• Identify gaps in topical coverage, support the creation of AI-ready content, and expand our digital footprint through thought leadership, use cases, and search-aligned narratives.
• Help establish our brand as a trusted source in the eyes of AI engines and evaluators.

Performance Optimization & Digital Intelligence

• Define KPIs and reporting frameworks for organic performance, AI search visibility, and content engagement.
• Use tools like GA4, HubSpot, Salesforce, SEMRush, Ahrefs, and LLM-based prompt analysis to drive strategic decisions.
• Translate digital insights into actionable recommendations for GTM teams, aligning with enterprise pipeline objectives.

GTM Integration & Campaign Support

• Work cross-functionally with Product Marketing, Field, and Web to support enterprise GTM motions — including launches, narratives, and content hubs.
• Ensure our digital strategy supports pipeline goals, vertical plays, and strategic enterprise messaging across owned channels.
• Develop playbooks and feedback loops that make digital performance measurable and repeatable.

Other duties as assigned and related to the nature of this role and company initiatives.

Education:

• Bachelor's degree in Marketing and/or with related disciplines is strongly preferred. Advanced degrees and/or certifications are recommended.

Experience:

• Minimum of 7+ years of experience in digital marketing, ideally in B2B SaaS, cybersecurity, or infrastructure tech is required.   The ideal candidate should have 7 to 12+ years of global digital marketing experience with experience partnering and supporting a global team.  

Ideal Candidate Profiles, Talents, and Desired Qualifications:

• Proven success leading SEO, web optimization, and content performance programs.
• Strong understanding of GEO, LLM optimization, and how generative AI is reshaping buyer discovery.
• Experience with digital analytics tools like GA4, HubSpot, Salesforce, and Ahrefs.
• Deep curiosity and comfort with experimentation, structured content strategy, and signal-based marketing.
• Excellent communication and project management skills in a cross-functional, matrixed environment.
• Hard-working and resilient personality.
• A go getter who wants to grow and achieve great things.

Global team. Global reach. Global impact.

At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work – and our team members – reflect the positive outcomes we deliver to our customers every day.