3 Brand Management jobs in Calgary

Job Description

People Product Marketing Consultant $55$62 CAD/hr | Remote, Canada (Ontario, British Columbia, and Alberta) | 12-Month Assignment

Are you a strategic storyteller who knows how to turn complex programs into compelling narratives? Were looking for a People Product Marketing Consultant to drive high-impact internal marketing efforts that inspire, inform, and align employees across a dynamic organization.

In this full-time, 12-month assignment, youll serve as the lead internal product marketer for a suite of critical People programs. You'll shape messaging strategy, create go-to-market plans, and help define the voice of People initiatives that affect thousands of employees. Your work will directly influence engagement, adoption, and clarity across the organization.

This is a hands-on opportunity to build from the ground up, working cross-functionally with internal comms, HR, enablement, and leadership teams to craft stories that drive behavior change and cultural connection.

• What You'll Do:
• Build and evolve a cohesive People team narrative that ties together programs and strategy
• Define key personas and leverage insights to inform tone, messaging, and engagement strategies
• Conduct internal research to gather employee sentiment and behavioral data
• Map critical employee journeys to identify key communication moments
• Partner with stakeholders to shape messaging for high-priority People initiatives
• Lead the development of toolkits, frameworks, and communication templates
• Guide content creation across channels (decks, one-pagers, launch briefs, etc.)
• Tailor messaging by audience to increase clarity, understanding, and program adoption
• Support change initiatives with strategic storytelling and empathy
• Monitor adoption metrics and iterate based on employee feedback

• What You Bring:
• 8+ years of experience in product marketing, communications, or internal marketing
• Proven track record influencing senior stakeholders and aligning cross-functional teams
• Strong go-to-market experience for programs, launches, or internal campaigns
• Experience crafting clear, actionable messaging in ambiguous or fast-paced environments
• Executive-level communication and storytelling skills
• Deep understanding of employee experience and behavior-driven communication
• Passion for turning internal programs into human-centered, engaging experiences

• Bonus Points:
• Experience in high-growth tech or SaaS companies
• Familiarity with HR or People programs
• Change Management (e.g., Prosci) or PMP certification

This is a unique opportunity to help shape how employees connect with the mission, strategy, and culture of a leading tech organization all from a remote role based in Canada. If youre passionate about internal communications, product marketing, and strategic storytelling, wed love to hear from you!

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

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Job Description

What We Do and Why It Matters

• No one can ignore the internet these daysand a lot of great things are happening onlinebut we also know that online harms are damaging many individuals, communities, and organizations. It's Pagefreezer's vision to make the Internet a safer place by delivering solutions that transform how people protect integrity online, ensuring accountability, and enabling the pursuit of justice.
• Pagefreezer simplifies compliance and litigation by automatically archiving websites, social media, mobile text messages, and enterprise collaboration platforms for every stage of the information governance lifecycle. We enable organizations to create and share defensible records of their data, quickly and easily in our dashboard, in real-timeevery like, share, edit, and deletion.

We are seeking a strategic and driven Product Marketer to help shape the positioning, messaging, and go-to-market strategy of our products. This role sits at the intersection of marketing, product, sales, and customer success, and is critical to driving product adoption, revenue growth, and customer engagement.

As a Product Marketer, you will own the voice of the customer, translate technical capabilities into compelling benefits, and ensure that both internal and external stakeholders understand and value what our products can do.

View the full Job Description Here :

• Understand the market : Dive deep into customer needs, industry trends, and the competitive landscape to uncover opportunities and guide strategy.
• Craft the story : Develop clear, compelling messaging and positioning that speaks to our audience and sets us apart.
• Launch with impact: Lead go-to-market plans for product and feature launches, aligning marketing, sales, and product teams to hit the ground running.
• Enable sales success: Create the tools and training materials sales needs to confidently tell our product story and close deals faster.
• Boost Demand: Collaborate with demand generation and content marketing to engage and convert prospects.
• Product Ambassador: Represent Pagefreezer at webinars and events, and champion the product story internally and externally

• Alignment with Pagefreezer's Core Values
• Product Marketing Experience: 4+ years in a B2B SaaS product marketing role, with proven success in GTM strategy, sales enablement, and positioning across multiple product lines - bonus points if it's a compliance related product.
• Strategic Insight & Execution: Ability to lead market segmentation, buyer research, and GTM planning with a deep understanding of how to position products for competitive advantage.
• Cross-Functional Influence: Experience aligning senior stakeholders across Product, Sales, and Marketing through data, storytelling, and clear communication.
• Sales Enablement: Expertise in building sales enablement frameworks and tools that directly influence pipeline velocity and deal outcomes.
• Market & Competitive Intelligence: Proven ability to gather, synthesize, and act on insights from the market, competitors, and customer base to inform strategy.
• Effective Communicator: Strong storytelling and presentation skills, with comfort representing the company externally and aligning leadership internally.
• Writing Skills: Experienced in marketing copy creation and editing across various platforms.
• Technical Proficiency: Confident using tools like HubSpot CRM, HubSpot Marketing Suite, Google Workspace, and Excel.
• Independent and Proactive: Ability to work independently in a remote setting while maintaining strong collaboration with cross-functional teams.
• Project Management Skills: Adept at managing multiple projects simultaneously while meeting deadlines, budgets, and quality expectations.
• AI and Automation Experience: Experience using or experimenting with AI tools (e.g., ChatGPT and Gemini,) to improve productivity, solve problems, or streamline workflows.

• Values-led culture: Guided by our six core values, we've been named Canada's Most Admired Culture 2023 and 2024, one of BC's Top Employers 2024 and as one of Canada's Top Small & Medium Employers for 2024.
• Competitive Compensation: $90,000$10,000 CAD. Total compensation depends on experience, skills, and location and includes non-cash rewards.
  • Extended Health Benefits
  • 600 Annual Lifestyle Spending Account
  • 9 mental health/sick days
  • Volunteer Paid Time Off
  • Group RRSP/TFSA
  • Retirement Savings Match
  • Paid Time Off
  • Monthly Work from Home Stipend
  • Employee Stock Option Plan
  • 1,000 Annual Learning Budget
  • Remote first environment
  • "Work from (Almost) Anywhere" policy

We take a human-centered approach: every application is reviewed by our team. Avoid AI-generated responses in your application and let your unique skills and experiences shine! We are committed to equity, diversity, and inclusion in our hiring process, ensuring that all candidates have a fair opportunity to showcase their talents.