841 Senior Product Manager jobs in Canada

Amilia is transforming the recreation and activities market with its innovative, purpose-built SaaS platform. Designed for municipalities, community centers, nonprofits, businesses, and recreation organizations, Amilia SmartRec™ streamlines operations, optimizes facility management, and simplifies program and membership management. 

Since 2009, Amilia has been on a mission to revolutionize how communities connect and participate in activities. By combining cutting-edge technology with deep industry expertise, the software empowers organizations to manage registrations, memberships, facilities, and finances more efficiently while enhancing community engagement. 

Over 1,500 organizations across 6,600 locations in North America rely on Amilia to serve 4.5 million participants and process $750M in transactions annually. 

Caring is at the core of Amilia’s culture: for customers, tailored products, and colleagues alike. Driven by an entrepreneurial spirit and a passion for innovation, this mindset shapes everything we do. 

At Amilia, we build tech that powers recreation and community organizations — and we’re growing. We’re looking for a Product Marketing Manager to help us shape the narrative of our platform, drive adoption, and bring measurable value to our clients. 

You’ll lead the go-to-market strategy and messaging for key modules, collaborating with product, sales, customer success, and marketing teams. You’ll connect deeply with customers through interviews and advisory groups, translate insights into compelling stories, and ensure every launch is impactful. 

You’re a builder, a communicator, and a collaborator who loves turning customer pain points into product opportunity — and then telling that story in a way that lands. 

Go-to-Market Strategy & Execution

• Own positioning and messaging for core product areas, grounded in real customer pain points

• Partner with Product Design and Marketing to "show" the value of the product

• Plan and execute multi-channel launches (emails, in-product, social, decks, webinars, etc.)

• Enable Sales and CS with messaging, competitive intel, and objection handling tools

• Track the competition and highlight Amilia’s differentiators

Customer Insights

• Conduct interviews, research, and advisory groups to capture customer needs and feedback

• Analyze product usage and translate insights into improved messaging and retention strategies

• Build customer-facing materials that speak directly to real use cases and user personas

Product Collaboration

• Work with Product Managers to validate and influence the roadmap with buyer and user insights

• Support product discovery and beta phases with advisory group input

• Help align product capabilities with GTM strategies and ensure clear internal communication

Job Description

Who is Litmus

Litmus is a growth-stage software company that is transforming the way companies harness the power of machine data to improve operations. Our software is enabling the next wave of digital transformation for the biggest and most innovative companies in the World – making Industrial IoT, Industry 4.0 and Edge Computing a reality. We just completed our Series B financing round, and we are looking to expand our team.

Why join the Litmus team

You want to be a part of something great

We pride ourselves on building the most talented and experienced team in the industry who knows how to win. We work hard and the results speak for themselves. We're trusted by industry leaders like Google, Dell, Intel, Mitsubishi, Hewlett-Packard Enterprise and others as we partner to help Fortune 500 companies digitally transform.

You want to define and shape the future

At Litmus you'll have the opportunity to support and influence the next wave of the industrial revolution by democratizing industrial data. We're leading the industry in edge computing to feed artificial intelligence, machine learning and other applications that rapidly change the way manufactures operate

You want to build and shape your career

Join a growth-stage Silicon Valley company to build and define your career path in an environment that allows you to progress rapidly. Bring your unique experience, talent and expertise and add to it by collaborating with and learning from the brightest people in the industry.

We are committed to hiring great people who are passionate about what they do and thrive on winning as a team. We welcome anyone and everyone who wishes to join the Litmus marketing team to apply and share their career experience, dreams and goals with us.

Location: Toronto, Ontario

Employment Type: Full-time

We are looking for a Senior Product Marketing Manager to lead, develop, and execute a winning go-to-market strategy for our industrial AI data platform.

Your primary responsibility will be to develop a buyer-focused product marketing playbook that communicates how our industry-leading technology helps global companies harness edge data to enable industrial AI, Industry 4.0, and digital transformation at scale.

Your B2B software experience combined with Industry 4.0 expertise will enable you to partner with Litmus leadership, Product, Engineering, Marketing, and Sales teams to:

Drive Go-to-Market Strategy

• Position our edge data platform as the #1 solution in the industrial AI space

• Develop an integrated playbook to identify and engage our ideal buyer driving product awareness, adoption, and growth

• Leverage data, customer insights, and market intelligence to guide messaging, use cases, and outcomes that resonate with the ideal buyer

Lead Product and New Feature Launches

• Lead feature launches for our industry-leading edge data platform

• Develop and define our feature release cadence and go-to-market launch motion

• Align marketing, sales, CX, product, and engineering to ensure smooth and successful feature releases

Develop Buyer-Focused Messaging and Positioning

• Develop simple, clear, and pragmatic messaging and positioning that communicates how our edge data platform enables industrial AI, Industry 4.0, and digital transformation at scale

• Clearly explain the value of our edge data platform focusing on features, benefits, use cases, and outcomes

• Develop consistent messaging across all channels and through the entire buyer journey

Define Platform Use Cases and Outcomes

• Identify and document practical, real-world examples of how our edge platform enables industrial AI, Industry 4.0, and digital transformation at scale

• Develop content that effectively communicates the value of our platform in specific industrial and enterprise applications.

• Work closely with sales and listen to what customers are saying to understand their challenges and create use cases that address their specific needs

Gather Customer Insights and Market Intelligence

• Track and analyze competitor offerings and market trends to identify opportunities and threats

• Develop and maintain competitive content to equip go-to-market with the information they need to win deals

• Gather and synthesize customer feedback and market data to inform go-to-market playbooks and strategies

Enable Go-to-Market Teams and Partners

• Create effective sales tools, such as presentations, product demos, and product briefs, that help the go-to-market team explain the value of our edge data platform

• Provide training and support to the go-to-market team, ensuring they understand the platform's features, benefits, and how to address customer problems

• Develop resources that address common challenges, use cases, and objections that highlight our unique market advantage

Qualifications

• 5+ years of product marketing experience within B2B software or industrial technology

• Knowledge and expertise in industrial AI, industrial IoT, industrial edge computing, and Industry 4.0

• Experience building and running an integrated product marketing playbook with a strong focus on messaging and positioning, new feature launches, and go-to-market enablement and readiness

• Ability to lead and thrive in a product marketing environment purpose-built for agility, speed, and growth

• Excellent written and verbal communication skills with the ability to simplify complex industrial AI concepts into simple and clear language for both technical and non-technical audiences

• Strong cross-functional team collaboration as well as the ability to operate as an individual contributor

• A bachelor's degree in marketing, business, engineering, or a related field

Find us at

Job Description

Important: This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office (Harbourfront) for a minimum of 3 days per week.

About Us:

Making fans - That’s what we’re all about! Since our humble beginnings in 2011, these two words have driven Big Viking Games to become the successful company it is today. We are focused on making our mark as a next-generation, live operations games company.

We believe that each Viking is unique and brings exponential value to the company. In return, we provide Vikings with the opportunity to solve problems through continuous learning and fostering feedback, ultimately mastering their craft. By investing in our Vikings and in new technologies, we can continue our success for years to come.

We are embarking on an adventure and rely on our team of skilled, enthusiastic, and collaborative Vikings to turn our ship towards a new horizon.

About the Role:

As the Senior Product Marketing Manager for our flagship game (YoWorld), you will spearhead our product marketing strategy, acting as the essential liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting directly to the VP of Product, you’ll be at the forefront of driving monetization initiatives, crafting compelling product communications, and leveraging market insights to elevate player engagement and revenue.

What You'll Do:

• Own Product Success : Drive primary product revenue and retention metrics, ensuring every player feels valued and engaged.
• Strategize for Growth : Define and implement a cutting-edge monetization strategy, establishing pricing frameworks and mitigating revenue risks alongside FP&A.
• Lead Innovative Campaigns : Lead the charge in crafting promotional campaigns that captivate players, including designing bundles and driving player reactivation efforts.
• Communicate with Impact : Manage integrated product communication initiatives, developing full-funnel marketing campaigns that ensure cohesive messaging across the organization.
• Leverage Insights : Utilize player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
• Collaborate for Success : Partner with executive leadership to align cross-functional teams and initiatives with our overarching product and monetization objectives.

Requirements

What we're looking for:

• 5-7 years of work experience in product or e-commerce marketing, with a passion for gaming and player engagement.
• Proven track record in crafting innovative pricing frameworks and monetization strategies that drive revenue growth and enhance player retention.
• Hands-on experience managing key revenue and retention metrics, demonstrating a data-driven approach to decision-making.
• Expertise in designing and launching integrated marketing campaigns that resonate with players, including the creation of compelling promotional offers, bundles, and reactivation strategies.
• Strong ability to communicate strategic insights effectively to executive stakeholders, influencing product direction and marketing initiatives.
• Demonstrated eagerness to leverage AI-driven tools in daily operations, enhancing data analysis, optimizing campaigns, and driving strategic decision-making.
• Solid analytical skills with the ability to extract actionable insights from market research and performance data.
• Experience in setting and monitoring KPIs to evaluate and optimize campaign performance continuously.
• Success in collaborating cross-functionally with diverse teams, such as Content, Marketing, Product, Operations, and FP&A, to align initiatives with overall business objectives.
• Proficiency in utilizing data analytics to inform pricing strategies, promotional tactics, and market insights, with a focus on mitigating revenue-related risks.

Bonus points if you've got:

• Experience in gaming or live operations, understanding the unique challenges and opportunities within this space.
• History of managing customer engagement and in-app promotions, showcasing a player-centric approach to marketing.
• A creative and agile mindset, with a record of pioneering innovative monetization and marketing strategies in fast-paced environments.
• In-depth technical expertise in data analytics, A/B testing methodologies, and emerging technologies that enhance marketing effectiveness.

Benefits

• Competitive salary
• Group Retirement Savings Plan matching & participation
• Comprehensive benefits package (health, dental, and vision) including Health + Wellness spending account
• Generous time off policies

Big Viking Games is committed to creating an inclusive and accessible environment for all candidates. We welcome applications from individuals of all abilities and will provide accommodations throughout the hiring process as needed. If you require any accommodations, please email so we can work with you to support your needs.